diff --git a/examples/alerts_demo/common/constants.ts b/examples/alerts_demo/common/constants.ts
index 3c6b12e463b03..99edb2218e07c 100644
--- a/examples/alerts_demo/common/constants.ts
+++ b/examples/alerts_demo/common/constants.ts
@@ -8,7 +8,7 @@
 
 import { AlertTypeParams } from '../../../x-pack/plugins/alerting/common';
 
-export const ALERTS_DEMO_APP_ID = 'AlertsDemo';
+export const ALERTS_DEMO_APP_ID = 'alerts_demo';
 
 // always firing
 export const DEFAULT_INSTANCES_TO_GENERATE = 5;
diff --git a/examples/alerts_demo/public/plugin.ts b/examples/alerts_demo/public/plugin.ts
index 511c98b2dc68c..96e94fdd5303b 100755
--- a/examples/alerts_demo/public/plugin.ts
+++ b/examples/alerts_demo/public/plugin.ts
@@ -17,6 +17,7 @@ import {
   AlertsDemoClientSetupDeps,
   AlertsDemoClientStartDeps,
 } from './types';
+import { ALERTS_DEMO_APP_ID } from '../common/constants';
 import { PLUGIN_NAME } from '../common';
 import { DEFAULT_APP_CATEGORIES } from '../../../src/core/public';
 // import { getAlertType as getAlwaysFiringAlertType } from './alert_types/always_firing';
@@ -47,9 +48,11 @@ export class AlertsDemoPlugin implements AlertsDemoPluginClass {
     pluginsSetup.observability.observabilityRuleTypeRegistry.register(
       createAlwaysFiringAlertType()
     );
+
+    // console.log(pluginsSetup.observability.observabilityRuleTypeRegistry.list(), '!!list');
     // pluginsSetup.triggersActionsUi.ruleTypeRegistry.register(getAlwaysFiringAlertType());
     pluginsSetup.developerExamples.register({
-      appId: 'alertsDemo',
+      appId: ALERTS_DEMO_APP_ID,
       title: 'Alerts Demo example',
       description: 'This alerting example walks you through how to set up a new rule.',
       links: [
@@ -64,7 +67,7 @@ export class AlertsDemoPlugin implements AlertsDemoPluginClass {
     });
     // Register an application into the side navigation menu
     core.application.register({
-      id: 'alertsDemo',
+      id: ALERTS_DEMO_APP_ID,
       title: PLUGIN_NAME,
       category: DEFAULT_APP_CATEGORIES.observability,
       async mount(params: AppMountParameters) {
diff --git a/examples/alerts_demo/server/alert_types/always_firing.ts b/examples/alerts_demo/server/alert_types/always_firing.ts
index f6a5c345c9f0e..b7f6ff7e6eb2a 100644
--- a/examples/alerts_demo/server/alert_types/always_firing.ts
+++ b/examples/alerts_demo/server/alert_types/always_firing.ts
@@ -71,6 +71,7 @@ export const createAlertsDemoExecutor = (libs: BackendLibs) =>
   >(async function ({
     services,
     params: { instances = DEFAULT_INSTANCES_TO_GENERATE, thresholds },
+    state,
   }) {
     const { alertWithLifecycle } = services;
     const alertInstanceFactory: AlertInstanceFactory = (id, reason) =>
@@ -80,12 +81,15 @@ export const createAlertsDemoExecutor = (libs: BackendLibs) =>
           [ALERT_REASON]: reason,
         },
       });
+
+    const count = (state.count ?? 0) + 1;
     range(instances)
       .map(() => uuid.v4())
       .forEach((id: string) => {
         const tShirtSize = getTShirtSizeByIdAndThreshold(id, thresholds);
-        const alertInstance = alertInstanceFactory(id, tShirtSize);
-        alertInstance.scheduleActions(tShirtSize);
+        alertInstanceFactory(id, tShirtSize)
+          .replaceState({ triggerdOnCycle: count })
+          .scheduleActions(tShirtSize);
       });
   });
 
diff --git a/examples/alerts_demo/server/plugin.ts b/examples/alerts_demo/server/plugin.ts
index 49d3c79c660ba..3f46a5e491bc3 100755
--- a/examples/alerts_demo/server/plugin.ts
+++ b/examples/alerts_demo/server/plugin.ts
@@ -31,7 +31,7 @@ export class AlertsDemoPlugin implements Plugin<void, void, AlertsDemoServerSetu
 
   constructor(initializerContext: PluginInitializerContext) {
     this.logger = initializerContext.logger.get();
-    this.rules = new RulesService('logs', 'observability.logs', this.logger);
+    this.rules = new RulesService(ALERTS_DEMO_APP_ID, 'observability.alerts_demo', this.logger);
   }
 
   public setup(core: CoreSetup, { alerting, features, ruleRegistry }: AlertsDemoServerSetupDeps) {
diff --git a/examples/alerts_demo/server/types.ts b/examples/alerts_demo/server/types.ts
index b299bf5bbd407..fab3f0a45705e 100755
--- a/examples/alerts_demo/server/types.ts
+++ b/examples/alerts_demo/server/types.ts
@@ -34,10 +34,10 @@ export interface RulesServiceSetup {
   createLifecycleRuleExecutor: LifecycleRuleExecutorCreator;
 }
 
-export type RuleRegistrationContext = 'observability.logs';
+export type RuleRegistrationContext = 'observability.alerts_demo';
 
 export interface BackendLibs {
   rules: RulesServiceSetup;
 }
 
-export type DemoFeatureId = 'logs'; // TODO must be one of the allowed consumers
+export type DemoFeatureId = 'alerts_demo'; // TODO must be one of the allowed consumers
diff --git a/packages/kbn-rule-data-utils/src/alerts_as_data_rbac.ts b/packages/kbn-rule-data-utils/src/alerts_as_data_rbac.ts
index d68f6df5cc4d2..d626445d0b6f2 100644
--- a/packages/kbn-rule-data-utils/src/alerts_as_data_rbac.ts
+++ b/packages/kbn-rule-data-utils/src/alerts_as_data_rbac.ts
@@ -22,6 +22,7 @@ export const AlertConsumers = {
   OBSERVABILITY: 'observability',
   SIEM: 'siem',
   UPTIME: 'uptime',
+  ALERTS_DEMO: 'alerts_demo',
 } as const;
 export type AlertConsumers = typeof AlertConsumers[keyof typeof AlertConsumers];
 export type STATUS_VALUES = 'open' | 'acknowledged' | 'closed' | 'in-progress'; // TODO: remove 'in-progress' after migration to 'acknowledged'
diff --git a/x-pack/plugins/observability/public/pages/alerts/index.tsx b/x-pack/plugins/observability/public/pages/alerts/index.tsx
index a3c060f5dc5df..fb3c243b7e4eb 100644
--- a/x-pack/plugins/observability/public/pages/alerts/index.tsx
+++ b/x-pack/plugins/observability/public/pages/alerts/index.tsx
@@ -80,6 +80,7 @@ function AlertsPage() {
             'observability.logs',
             'observability.metrics',
             'observability.uptime',
+            'observability.alerts_demo',
           ],
         },
       },
diff --git a/x-pack/plugins/observability/public/rules/create_observability_rule_type_registry.ts b/x-pack/plugins/observability/public/rules/create_observability_rule_type_registry.ts
index 7dd3b3fb39110..72c3095c2cc60 100644
--- a/x-pack/plugins/observability/public/rules/create_observability_rule_type_registry.ts
+++ b/x-pack/plugins/observability/public/rules/create_observability_rule_type_registry.ts
@@ -25,10 +25,14 @@ export interface ObservabilityRuleTypeModel<Params extends AlertTypeParams = Ale
 
 export function createObservabilityRuleTypeRegistry(ruleTypeRegistry: RuleTypeRegistryContract) {
   const formatters: Array<{ typeId: string; fn: ObservabilityRuleTypeFormatter }> = [];
-
+  const registeredRuleTypes: string[] = [];
   return {
+    list: () => {
+      return registeredRuleTypes;
+    },
     register: (type: ObservabilityRuleTypeModel<any>) => {
       const { format, ...rest } = type;
+      registeredRuleTypes.push(type.id);
       formatters.push({ typeId: type.id, fn: format });
       ruleTypeRegistry.register(rest);
     },
diff --git a/x-pack/plugins/observability/public/services/get_observability_alerts.ts b/x-pack/plugins/observability/public/services/get_observability_alerts.ts
index 2cb30ca004c86..7e152975a026b 100644
--- a/x-pack/plugins/observability/public/services/get_observability_alerts.ts
+++ b/x-pack/plugins/observability/public/services/get_observability_alerts.ts
@@ -8,7 +8,7 @@
 import { CoreStart } from 'kibana/public';
 import { Alert } from '../../../alerting/common';
 
-const allowedConsumers = ['apm', 'uptime', 'logs', 'infrastructure', 'alerts'];
+const allowedConsumers = ['apm', 'uptime', 'logs', 'infrastructure', 'alerts', 'alerts_demo'];
 
 export async function getObservabilityAlerts({ core }: { core: CoreStart }) {
   try {