diff --git a/.github/actions/conventional-pr/src/utils.ts b/.github/actions/conventional-pr/src/utils.ts
index fbcbc1f77b..5e76cc4f11 100644
--- a/.github/actions/conventional-pr/src/utils.ts
+++ b/.github/actions/conventional-pr/src/utils.ts
@@ -14,6 +14,7 @@ const validTypes = [
   'ci',
   'chore',
   'revert',
+  'release',
 ];
 
 const typeList = validTypes.map(t => `  - ${t}`).join('\n');
@@ -28,22 +29,25 @@ export function validateTitle(title: string): ValidationResult {
   const hastype = validTypes.some(t => title.startsWith(`${t}: `));
 
   if (!hastype) {
-    core.info(
-      `[Title] Missing type in title. Choose from the following:\n${typeList}`
+    errors.push(
+      `[Title] Must start with type (ex. 'feat: ').\nThe valid types are:\n${typeList}`
     );
-    errors.push("[Title] Must start with type. i.e. 'feat: '");
   }
 
   return errors;
 }
 
 const refMatch = /(refs?|close(d|s)?|fix(ed|es)?) \#\d+/i;
+const helpLink =
+  'https://help.github.com/en/github/managing-your-work-on-github/closing-issues-using-keywords';
 
 export function validateBody(body: string): ValidationResult {
   let errors: ValidationResult = [];
 
   if (!refMatch.test(body)) {
-    errors.push('[Body] Must reference an issue.');
+    errors.push(
+      `[Body] Must reference an issue (ex. 'fixes #1234').\nSee ${helpLink} for more details.`
+    );
   }
 
   return errors;