diff --git a/change/@fluentui-react-persona-d422e1d6-3863-443a-bab4-ffebb3f71c73.json b/change/@fluentui-react-persona-d422e1d6-3863-443a-bab4-ffebb3f71c73.json
new file mode 100644
index 0000000000000..5ca69d1d41499
--- /dev/null
+++ b/change/@fluentui-react-persona-d422e1d6-3863-443a-bab4-ffebb3f71c73.json
@@ -0,0 +1,7 @@
+{
+  "type": "prerelease",
+  "comment": "chore: Migrate to new package structure.",
+  "packageName": "@fluentui/react-persona",
+  "email": "tristan.watanabe@gmail.com",
+  "dependentChangeType": "patch"
+}
diff --git a/packages/react-components/react-persona/.npmignore b/packages/react-components/react-persona/.npmignore
index 52d2a7273a151..f7ce568a6dbf7 100644
--- a/packages/react-components/react-persona/.npmignore
+++ b/packages/react-components/react-persona/.npmignore
@@ -3,10 +3,11 @@
 bundle-size/
 config/
 coverage/
-e2e/
+docs/
 etc/
 node_modules/
 src/
+stories/
 dist/types/
 temp/
 __fixtures__
@@ -16,7 +17,7 @@ __tests__
 *.api.json
 *.log
 *.spec.*
-*.stories.*
+*.cy.*
 *.test.*
 *.yml
 
diff --git a/packages/react-components/react-persona/.storybook/main.js b/packages/react-components/react-persona/.storybook/main.js
index f57cfd09509e7..26536b61b387f 100644
--- a/packages/react-components/react-persona/.storybook/main.js
+++ b/packages/react-components/react-persona/.storybook/main.js
@@ -2,7 +2,7 @@ const rootMain = require('../../../../.storybook/main');
 
 module.exports = /** @type {Omit<import('../../../../.storybook/main'), 'typescript'|'babel'>} */ ({
   ...rootMain,
-  stories: [...rootMain.stories, '../src/**/*.stories.mdx', '../src/**/index.stories.@(ts|tsx)'],
+  stories: [...rootMain.stories, '../stories/**/*.stories.mdx', '../stories/**/index.stories.@(ts|tsx)'],
   addons: [...rootMain.addons],
   webpackFinal: (config, options) => {
     const localConfig = { ...rootMain.webpackFinal(config, options) };
diff --git a/packages/react-components/react-persona/.storybook/tsconfig.json b/packages/react-components/react-persona/.storybook/tsconfig.json
index f9f60e1234ed4..ea89218a3d916 100644
--- a/packages/react-components/react-persona/.storybook/tsconfig.json
+++ b/packages/react-components/react-persona/.storybook/tsconfig.json
@@ -6,5 +6,5 @@
     "checkJs": true,
     "types": ["static-assets", "environment", "storybook__addons"]
   },
-  "include": ["../src/**/*.stories.ts", "../src/**/*.stories.tsx", "*.js"]
+  "include": ["../stories/**/*.stories.ts", "../stories/**/*.stories.tsx", "*.js"]
 }
diff --git a/packages/react-components/react-persona/MIGRATION.md b/packages/react-components/react-persona/docs/MIGRATION.md
similarity index 99%
rename from packages/react-components/react-persona/MIGRATION.md
rename to packages/react-components/react-persona/docs/MIGRATION.md
index 697c575bbd736..57e145ba51c7a 100644
--- a/packages/react-components/react-persona/MIGRATION.md
+++ b/packages/react-components/react-persona/docs/MIGRATION.md
@@ -13,6 +13,7 @@ Here's how the API of v8's `Persona` compares to the one from v9's `Persona` com
 - ```
 
   ```
+
 - `imageShouldFadeIn` => NOT SUPPORTED
 - `isOutOfOffice` => Use the `outOfOffice` prop of the `presence` slot. E.g.: `presence={{ outOfOffice: true }}`
 - `presence` => Use the `status` prop of the `presence` slot. E.g.: `presence={{ status: 'away' }}`
diff --git a/packages/react-components/react-persona/Spec.md b/packages/react-components/react-persona/docs/Spec.md
similarity index 100%
rename from packages/react-components/react-persona/Spec.md
rename to packages/react-components/react-persona/docs/Spec.md
diff --git a/packages/react-components/react-persona/src/components/Persona/Persona.test.tsx b/packages/react-components/react-persona/src/components/Persona/Persona.test.tsx
index e38bfa163a4d5..db5c20efeb2fa 100644
--- a/packages/react-components/react-persona/src/components/Persona/Persona.test.tsx
+++ b/packages/react-components/react-persona/src/components/Persona/Persona.test.tsx
@@ -1,5 +1,5 @@
 import * as React from 'react';
-import { isConformant } from '../../common/isConformant';
+import { isConformant } from '../../testing/isConformant';
 import { omit } from '@fluentui/react-utilities/src/utils/omit';
 import { Persona } from './Persona';
 import { personaClassNames } from './usePersonaStyles';
diff --git a/packages/react-components/react-persona/src/common/isConformant.ts b/packages/react-components/react-persona/src/testing/isConformant.ts
similarity index 100%
rename from packages/react-components/react-persona/src/common/isConformant.ts
rename to packages/react-components/react-persona/src/testing/isConformant.ts
diff --git a/packages/react-components/react-persona/src/stories/Persona/PersonaAvatarSize.stories.tsx b/packages/react-components/react-persona/stories/Persona/PersonaAvatarSize.stories.tsx
similarity index 100%
rename from packages/react-components/react-persona/src/stories/Persona/PersonaAvatarSize.stories.tsx
rename to packages/react-components/react-persona/stories/Persona/PersonaAvatarSize.stories.tsx
diff --git a/packages/react-components/react-persona/src/stories/Persona/PersonaDefault.stories.tsx b/packages/react-components/react-persona/stories/Persona/PersonaDefault.stories.tsx
similarity index 100%
rename from packages/react-components/react-persona/src/stories/Persona/PersonaDefault.stories.tsx
rename to packages/react-components/react-persona/stories/Persona/PersonaDefault.stories.tsx
diff --git a/packages/react-components/react-persona/src/stories/Persona/PersonaDescription.md b/packages/react-components/react-persona/stories/Persona/PersonaDescription.md
similarity index 100%
rename from packages/react-components/react-persona/src/stories/Persona/PersonaDescription.md
rename to packages/react-components/react-persona/stories/Persona/PersonaDescription.md
diff --git a/packages/react-components/react-persona/src/stories/Persona/PersonaPresenceSize.stories.tsx b/packages/react-components/react-persona/stories/Persona/PersonaPresenceSize.stories.tsx
similarity index 100%
rename from packages/react-components/react-persona/src/stories/Persona/PersonaPresenceSize.stories.tsx
rename to packages/react-components/react-persona/stories/Persona/PersonaPresenceSize.stories.tsx
diff --git a/packages/react-components/react-persona/src/stories/Persona/PersonaTextAlignment.stories.tsx b/packages/react-components/react-persona/stories/Persona/PersonaTextAlignment.stories.tsx
similarity index 100%
rename from packages/react-components/react-persona/src/stories/Persona/PersonaTextAlignment.stories.tsx
rename to packages/react-components/react-persona/stories/Persona/PersonaTextAlignment.stories.tsx
diff --git a/packages/react-components/react-persona/src/stories/Persona/PersonaTextPosition.stories.tsx b/packages/react-components/react-persona/stories/Persona/PersonaTextPosition.stories.tsx
similarity index 100%
rename from packages/react-components/react-persona/src/stories/Persona/PersonaTextPosition.stories.tsx
rename to packages/react-components/react-persona/stories/Persona/PersonaTextPosition.stories.tsx
diff --git a/packages/react-components/react-persona/src/stories/Persona/index.stories.tsx b/packages/react-components/react-persona/stories/Persona/index.stories.tsx
similarity index 100%
rename from packages/react-components/react-persona/src/stories/Persona/index.stories.tsx
rename to packages/react-components/react-persona/stories/Persona/index.stories.tsx
diff --git a/packages/react-components/react-persona/tsconfig.lib.json b/packages/react-components/react-persona/tsconfig.lib.json
index 7f94e04299ed8..6f90cf95c005b 100644
--- a/packages/react-components/react-persona/tsconfig.lib.json
+++ b/packages/react-components/react-persona/tsconfig.lib.json
@@ -10,7 +10,7 @@
     "types": ["static-assets", "environment"]
   },
   "exclude": [
-    "./src/common/**",
+    "./src/testing/**",
     "**/*.spec.ts",
     "**/*.spec.tsx",
     "**/*.test.ts",
diff --git a/packages/react-components/react-persona/tsconfig.spec.json b/packages/react-components/react-persona/tsconfig.spec.json
index 469fcba4d7ba7..911456fe4b4d9 100644
--- a/packages/react-components/react-persona/tsconfig.spec.json
+++ b/packages/react-components/react-persona/tsconfig.spec.json
@@ -5,5 +5,13 @@
     "outDir": "dist",
     "types": ["jest", "node"]
   },
-  "include": ["**/*.spec.ts", "**/*.spec.tsx", "**/*.test.ts", "**/*.test.tsx", "**/*.d.ts"]
+  "include": [
+    "**/*.spec.ts",
+    "**/*.spec.tsx",
+    "**/*.test.ts",
+    "**/*.test.tsx",
+    "**/*.d.ts",
+    "./src/testing/**/*.ts",
+    "./src/testing/**/*.tsx"
+  ]
 }