diff --git a/change/@fluentui-react-image-73bfeece-0ada-4257-894e-dec72d7fa021.json b/change/@fluentui-react-image-73bfeece-0ada-4257-894e-dec72d7fa021.json
new file mode 100644
index 0000000000000..2d96d22d0ea0b
--- /dev/null
+++ b/change/@fluentui-react-image-73bfeece-0ada-4257-894e-dec72d7fa021.json
@@ -0,0 +1,7 @@
+{
+  "type": "patch",
+  "comment": "chore: adopt custom JSX pragma",
+  "packageName": "@fluentui/react-image",
+  "email": "bernardo.sunderhus@gmail.com",
+  "dependentChangeType": "patch"
+}
diff --git a/packages/react-components/react-image/package.json b/packages/react-components/react-image/package.json
index fac5b8ce2512d..645af32fd53be 100644
--- a/packages/react-components/react-image/package.json
+++ b/packages/react-components/react-image/package.json
@@ -35,6 +35,7 @@
     "@griffel/react": "^1.5.2",
     "@fluentui/react-shared-contexts": "^9.3.3",
     "@fluentui/react-utilities": "^9.8.0",
+    "@fluentui/react-jsx-runtime": "9.0.0-alpha.1",
     "@fluentui/react-theme": "^9.1.7",
     "@swc/helpers": "^0.4.14"
   },
diff --git a/packages/react-components/react-image/src/components/Image/renderImage.tsx b/packages/react-components/react-image/src/components/Image/renderImage.tsx
index 1e11216329f06..5c2fb35584216 100644
--- a/packages/react-components/react-image/src/components/Image/renderImage.tsx
+++ b/packages/react-components/react-image/src/components/Image/renderImage.tsx
@@ -1,5 +1,9 @@
-import * as React from 'react';
-import { getSlots } from '@fluentui/react-utilities';
+/** @jsxRuntime classic */
+/** @jsx createElement */
+
+import { createElement } from '@fluentui/react-jsx-runtime';
+
+import { getSlotsNext } from '@fluentui/react-utilities';
 import { ImageSlots, ImageState } from './Image.types';
 
 /**
@@ -7,7 +11,7 @@ import { ImageSlots, ImageState } from './Image.types';
  * Given the state of an image, renders it.
  */
 export const renderImage_unstable = (state: ImageState) => {
-  const { slots, slotProps } = getSlots<ImageSlots>(state);
+  const { slots, slotProps } = getSlotsNext<ImageSlots>(state);
 
   return <slots.root {...slotProps.root} />;
 };