From 3867ea605ae82e92c454487ef5b59d8c3b6c76fc Mon Sep 17 00:00:00 2001
From: Ryan Sebastian <ryan.sebastian@mixpanel.com>
Date: Mon, 21 Jul 2025 10:56:41 -0700
Subject: [PATCH 1/3] updated JavaScript wrapper link to non-archived location

---
 .../integrations/google-tag-manager.mdx            | 14 ++++++++++----
 1 file changed, 10 insertions(+), 4 deletions(-)

diff --git a/pages/docs/tracking-methods/integrations/google-tag-manager.mdx b/pages/docs/tracking-methods/integrations/google-tag-manager.mdx
index 08ac8daf91..d70daefd5f 100644
--- a/pages/docs/tracking-methods/integrations/google-tag-manager.mdx
+++ b/pages/docs/tracking-methods/integrations/google-tag-manager.mdx
@@ -3,16 +3,22 @@
 This document walks through Mixpanel's native integration with Google Tag Manager. The source code lives [here](https://github.com/mixpanel/mixpanel-gtm-template).
 
 ## Installation
+
 Note: You can also watch our video walkthrough [here](https://user-images.githubusercontent.com/556882/154125933-b584de10-b7fa-4668-b815-7429192d867a.mp4).
 
-<video playsInline controls className="nx-rounded-lg"><source src="https://user-images.githubusercontent.com/556882/154125933-b584de10-b7fa-4668-b815-7429192d867a.mp4" type="video/mp4" /></video>
+<video playsInline controls className='nx-rounded-lg'>
+  <source
+    src='https://user-images.githubusercontent.com/556882/154125933-b584de10-b7fa-4668-b815-7429192d867a.mp4'
+    type='video/mp4'
+  />
+</video>
 
 The easiest way to install the custom template is to locate it in the [Google Tag Manager community template gallery](https://tagmanager.google.com/gallery/#/owners/mixpanel/templates/mixpanel-gtm-template), and you can install it via the Google Tag Manager user interface.
 
 To **manually install** the template, e.g. for debugging prior to the changes being published in the community template gallery, follow these steps.
 
 1. Download the `./src/template.tpl` file locally.
-2. Open a **Google Tag Manager** *Web* container via the [Google Tag Manager user interface](https://tagmanager.google.com/). Preferably one that is already deployed on a website where you can test the template with real use cases.
+2. Open a **Google Tag Manager** _Web_ container via the [Google Tag Manager user interface](https://tagmanager.google.com/). Preferably one that is already deployed on a website where you can test the template with real use cases.
 3. In the GTM UI, browse to **Templates**, and in the box titled **Tag Templates**, click the blue **New** button.
 4. Once the **Template Editor** is open, click the menu (three vertical dots) in the top-right corner of the window and choose **Import**.
 5. Select the `template.tpl` file you downloaded locally.
@@ -25,11 +31,11 @@ To **manually install** the template, e.g. for debugging prior to the changes be
 
 The template brings the functionality of the [Mixpanel JS SDK](https://developer.mixpanel.com/docs/javascript-full-api-reference) to Google Tag Manager so that you can implement Mixpanel through the Tag Manager interface instead of a direct implementation in code. You will need to define and fire tags using this template to make Mixpanel SDK calls to track events and identify users.
 
-It utilizes a custom-created [JavaScript wrapper](https://github.com/mixpanel/mixpanel-js-wrapper) to overcome the restrictions GTM's templating system places on available JavaScript APIs.
+It utilizes a custom-created [JavaScript wrapper](https://github.com/mixpanel/mixpanel-js/blob/master/src/loaders/mixpanel-js-wrapper.md) to overcome the restrictions GTM's templating system places on available JavaScript APIs.
 
 ### Initialization
 
-When *any* Mixpanel GTM tag fires, it automatically tries to initialize a new instance using the **Initialization Options** configured in the tag. If an instance with the given name has already been initialized on the page, the initialization process will be skipped.
+When _any_ Mixpanel GTM tag fires, it automatically tries to initialize a new instance using the **Initialization Options** configured in the tag. If an instance with the given name has already been initialized on the page, the initialization process will be skipped.
 
 This way, the user doesn't need to worry about initialization; just ensure that the Initialization Options are configured consistently across the tags.
 

From 0bcdce9e84dfe9888f4b273efabed9c7f3624b30 Mon Sep 17 00:00:00 2001
From: Ryan Sebastian <ryan.sebastian@mixpanel.com>
Date: Mon, 21 Jul 2025 21:53:15 -0700
Subject: [PATCH 2/3] added function mappings for each tag and revised text

---
 .../integrations/google-tag-manager.mdx       | 175 ++++++++++++------
 1 file changed, 122 insertions(+), 53 deletions(-)

diff --git a/pages/docs/tracking-methods/integrations/google-tag-manager.mdx b/pages/docs/tracking-methods/integrations/google-tag-manager.mdx
index d70daefd5f..3fcc918b3b 100644
--- a/pages/docs/tracking-methods/integrations/google-tag-manager.mdx
+++ b/pages/docs/tracking-methods/integrations/google-tag-manager.mdx
@@ -1,10 +1,10 @@
-# Google Tag Manager
+# Google Tag Manager (GTM)
 
 This document walks through Mixpanel's native integration with Google Tag Manager. The source code lives [here](https://github.com/mixpanel/mixpanel-gtm-template).
 
 ## Installation
 
-Note: You can also watch our video walkthrough [here](https://user-images.githubusercontent.com/556882/154125933-b584de10-b7fa-4668-b815-7429192d867a.mp4).
+Our [video walkthrough](https://user-images.githubusercontent.com/556882/154125933-b584de10-b7fa-4668-b815-7429192d867a.mp4) demonstrates how get started using our GTM template.
 
 <video playsInline controls className='nx-rounded-lg'>
   <source
@@ -18,7 +18,7 @@ The easiest way to install the custom template is to locate it in the [Google Ta
 To **manually install** the template, e.g. for debugging prior to the changes being published in the community template gallery, follow these steps.
 
 1. Download the `./src/template.tpl` file locally.
-2. Open a **Google Tag Manager** _Web_ container via the [Google Tag Manager user interface](https://tagmanager.google.com/). Preferably one that is already deployed on a website where you can test the template with real use cases.
+2. Open a **Google Tag Manager** _Web_ container via the [Google Tag Manager user interface](https://support.google.com/tagmanager/answer/14842164?hl=en&ref_topic=15191151&sjid=13808649871508707391-NC). Preferably one that is already deployed on a website where you can test the template with real use cases.
 3. In the GTM UI, browse to **Templates**, and in the box titled **Tag Templates**, click the blue **New** button.
 4. Once the **Template Editor** is open, click the menu (three vertical dots) in the top-right corner of the window and choose **Import**.
 5. Select the `template.tpl` file you downloaded locally.
@@ -29,106 +29,175 @@ To **manually install** the template, e.g. for debugging prior to the changes be
 
 ## How It Works
 
-The template brings the functionality of the [Mixpanel JS SDK](https://developer.mixpanel.com/docs/javascript-full-api-reference) to Google Tag Manager so that you can implement Mixpanel through the Tag Manager interface instead of a direct implementation in code. You will need to define and fire tags using this template to make Mixpanel SDK calls to track events and identify users.
+The template brings the functionality of the [Mixpanel JS SDK](https://developer.mixpanel.com/docs/javascript-full-api-reference) to Google Tag Manager so that you can implement Mixpanel through the Tag Manager interface without needing to directly edit your website's code.
 
-It utilizes a custom-created [JavaScript wrapper](https://github.com/mixpanel/mixpanel-js/blob/master/src/loaders/mixpanel-js-wrapper.md) to overcome the restrictions GTM's templating system places on available JavaScript APIs.
+GTM will load our custom-created [Javascript wrapper](https://github.com/mixpanel/mixpanel-js/blob/master/src/loaders/mixpanel-js-wrapper.md) with predefined tags. These tags correspond to core [Javascript SDK functions](http://localhost:3000/docs/tracking-methods/integrations/google-tag-manager#tag-to-function-mapping). You decide when to trigger each tag: on specific pages, button clicks, etc.
 
-### Initialization
+The wrapper overcomes the restrictions GTM's templating system places on available Javascript APIs.
+
+## Initialization
 
 When _any_ Mixpanel GTM tag fires, it automatically tries to initialize a new instance using the **Initialization Options** configured in the tag. If an instance with the given name has already been initialized on the page, the initialization process will be skipped.
 
 This way, the user doesn't need to worry about initialization; just ensure that the Initialization Options are configured consistently across the tags.
 
-#### Custom Initialization Options
-
-To add initialization options for capabilities like [session replay](https://docs.mixpanel.com/docs/tracking-methods/sdks/javascript#implementation--sampling) (`record_sessions_percent`)or [heatmaps](https://docs.mixpanel.com/docs/tracking-methods/sdks/javascript#heatmaps-beta) (`record_heatmap_data`) to Google Tag Manager:
-
-1\. Add a new tag in GTM and choose the Mixpanel tag type
-
-2\. For the Project Token field, enter your Mixpanel project token
-
-3\. For Tag Type, select init from the dropdown
+### Custom Initialization Options
 
-4\. For Initialization, choose Set Options Manually
+To add initialization options for capabilities like [session replay](https://docs.mixpanel.com/docs/tracking-methods/sdks/javascript#implementation--sampling) (`record_sessions_percent`) or [heatmaps](https://docs.mixpanel.com/docs/tracking-methods/sdks/javascript#heatmaps-beta) (`record_heatmap_data`) to GTM:
 
-5\. In the Option key / Option value section, add the relevant key-value pair according to your needs (e.g., `record_heatmap_data` as the key and set a boolean value of `true`)
+1. Add a new tag in GTM and choose the Mixpanel tag type
+2. For the Project Token field, enter your Mixpanel project token
+3. For Tag Type, select init from the dropdown
+4. For Initialization, choose Set Options Manually
+5. In the Option key / Option value section, add the relevant key-value pair according to your needs (e.g., `record_heatmap_data` as the key and set a boolean value of `true`)
+6. For the Triggering section, choose an early GTM lifecycle event like Initialization \- All Pages or Consent Initialization \- All Pages
 
-6\. For the Triggering section, choose an early GTM lifecycle event like Initialization \- All Pages or Consent Initialization \- All Pages
+### GTM with Custom Autocapture Configurations
 
-#### GTM with custom Autocapture initialization options
+To use [autocapture initialization options](https://docs.mixpanel.com/docs/tracking-methods/sdks/javascript#autocapture) like `capture_extra_attrs` with GTM, you'll need to create a [custom Javascript variable](https://support.google.com/tagmanager/answer/7683362?hl=en) in GTM and then use that variable for your autocapture configuration. Here's how to do it:
 
-To use [autocapture initialization options](https://docs.mixpanel.com/docs/tracking-methods/sdks/javascript#autocapture) like `capture_extra_attrs` with GTM, you'll need to create a custom JavaScript variable in GTM and then use that variable for your autocapture configuration. Here's how to do it:
+#### **1. Create a Custom Javascript Variable in GTM**
 
-##### **1\. Create a Custom JavaScript Variable in GTM**
+First, create a Custom Javascript variable that returns the autocapture configuration object:
 
-First, create a Custom JavaScript variable that returns the autocapture configuration object:
+1. In GTM, go to Variables \> User-Defined Variables \> New
+2. Choose "Custom Javascript" as the variable type
+3. Add code that returns the autocapture configuration object, including the `capture_extra_attrs` option
 
-1\. In GTM, go to Variables \> User-Defined Variables \> New
-
-2\. Choose "Custom JavaScript" as the variable type
-
-3\. Add code that returns the autocapture configuration object, including the `capture_extra_attrs` option
-
-For example, the Custom JavaScript variable might look like this:
+For example, the Custom Javascript variable might look like this:
 
 ```javascript Javascript
 function() {
-
  return {
-
    pageview: "full-url",
-
    click: true,
-
    input: true,
-
    scroll: true,
-
    submit: true,
-
    capture_extra_attrs: ['data-cta-name', 'data-cta-position']
-
  };
-
 }
 ```
 
-##### **2\. Use the Variable in Your Mixpanel Tag**
+#### **2. Use the Variable in Your Mixpanel Tag**
 
 Once the custom variable is created:
 
-1\. Edit the Mixpanel initialization tag in GTM
+1. Edit the Mixpanel initialization tag in GTM
 
-2\. For the Autocapture option, instead of selecting "Enabled" or "Disabled" from the dropdown, select the custom JavaScript variable
+2. For the Autocapture option, instead of selecting "Enabled" or "Disabled" from the dropdown, select the custom Javascript variable
 
-##### **3\. Verify Your Implementation**
+#### **3. Verify Your Implementation**
 
 After setting up the tag with the custom variable:
 
-1\. Use GTM's preview mode to verify that the tag is firing correctly
+1. Use GTM's [preview mode](https://support.google.com/tagmanager/answer/6107056?hl=en&sjid=13808649871508707391-NC) to verify that the tag is firing correctly
 
-2\. Check in the browser's developer console that the Mixpanel configuration includes the custom autocapture settings
+2. Check in the browser's developer console that the Mixpanel configuration includes the custom autocapture settings
 
-3\. Verify in Mixpanel that the extra attributes are being captured with your events
+3. Verify in Mixpanel that the extra attributes are being captured with your events
 
 This approach allows for customized autocapture options beyond the simple enabled/disabled toggle that's available in the standard GTM template interface.
 
-### Sending Mixpanel Commands
+## Sending Mixpanel Commands
 
-After adding the **Project Token** to its respective field, you need to choose what **type** of tag to use. Each type corresponds with some command you can use with the Mixpanel JS API.
+After adding the **Project Token** to its respective field, you need to choose what **type** of tag to use. Each type corresponds with some command you can use with the Mixpanel Javascript API.
 
 > Note that `'init'`, `'push'`, and any of the "getter" commands are not supported in the template.
 
 The more complex tag types (`group`, `people`, and `track`) are elevated to the top of the drop-down menu with the `-` prefix to separate them from the other commands.
 
-Once you select a tag type, additional options may appear. Please have a look at the SDK reference for details on how to configure these options.
+Once you select a tag type, **additional options may appear.** Please have a look at the SDK reference for details on how to configure these options.
+
+### Tag to Function Mapping
+
+#### Essential Tags
+
+These are tags you'll likely need in any Mixpanel-GTM implementation
+| GTM Tag Type | Function (Link to Spec) | Function Description |
+| -------------- | -------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------- |
+| - Track | [`track`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpaneltrack) | Tracks an event. This is the most important and frequently used Mixpanel function. |
+| - Track Pageview| [`track_pageview`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpaneltrack_pageview) | Tracks a default Mixpanel page view event, which can include extra default event properties to improve page view data |
+| init | [`init`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpanelinit) | Initializes a new instance of Mixpanel |
+| identify | [`identify`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpanelidentify) | Identifies a user with a unique ID to track user activity across devices and ties a user to their events |
+| register | [`register`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpanelregister) | Registers a set of [super properties](https://docs.mixpanel.com/docs/tracking-methods/sdks/javascript#setting-super-properties), which are included with all events. Overwrites existing super properties if present |
+| reset | [`reset`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpanelreset) | Clears super properties and generates a new random distinct_id |
+
+#### Higher-level Mappings
+
+##### -Group Tags for Group Analytics
+
+| GTM Tag Type   | Function (Link to Spec)                                                                                                                      | Function Description                                                              |
+| -------------- | -------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------- |
+| add_group      | [`add_group`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpaneladd_group)          | Adds a new group for the user                                                     |
+| remove_group   | [`remove_group`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpanelremove_group)    | Removes a group from the user                                                     |
+| set_group      | [`set_group`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpanelset_group)          | Registers the current user into one/many groups                                   |
+| group.remove   | [`group.remove`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpanelgroupremove)     | Removes a group property from a group. The value will be ignored if doesn't exist |
+| group.set      | [`group.set`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpanelgroupset)           | Sets properties on a group, overwriting existing values if present                |
+| group.set_once | [`group.set_once`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpanelgroupset_once) | Set properties on a group, only if they do not yet exist                          |
+| group.union    | [`group.union`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpanelgroupunion)       | Merges a given list with a list-valued group property, excluding duplicate values |
+| group.unset    | [`group.unset`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpanelgroupunset)       | Unsets properties on a group permanently                                          |
+
+##### -People Tags for User Profiles
+
+| GTM Tag Type       | Function (Link to Spec)                                                                                                                              | Function Description                                                                       |
+| ------------------ | ---------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------ |
+| people.append      | [`people.append`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpanelpeopleappend)           | Appends a value to a list-typed user property                                              |
+| people.delete_user | [`people.delete_user`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpanelpeopledelete_user) | Permanently deletes the current user profile from Mixpanel (using the current distinct_id) |
+| people.increment   | [`people.increment`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpanelpeopleincrement)     | Increments/decrements numeric user profile properties                                      |
+| people.remove      | [`people.remove`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpanelpeopleremove)           | Removes a value from a list-typed user property                                            |
+| people.set         | [`people.set`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpanelpeopleset)                 | Sets properties on a user profile, overwriting existing values if present                  |
+| people.set_once    | [`people.set_once`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpanelpeople.set_once)      | Sets properties on a user profile, only if they do not yet exist                           |
+| people.union       | [`people.union`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpanelpeople.union)            | Merges a given list with a list-valued user property, excluding duplicate values           |
+| people.unset       | [`people.unset`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpanelpeople.unset)            | Unsets properties on a user profile permanently                                            |
+
+#### Additional Mappings
+
+| GTM Tag Type              | Function (Link to Spec)                                                                                                                                             | Function Description                                                                                                                                                                                                                                                                                                                                         |
+| ------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
+| alias                     | [`alias`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpanelalias)                                         | Creates an alias which Mixpanel will use to remap one id to another (Only relevant for projects using [Legacy ID Management](https://github.com/mixpanel/docs/blob/main/legacy/aliases.md#manage-identity-with-alias-and-identify-methods) or [Original ID Merge](https://docs.mixpanel.com/docs/tracking-methods/id-management/identifying-users-original)) |
+| clear_opt_in_out_tracking | [`clear_opt_in_out_tracking`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpanelclear_opt_in_out_tracking) | Clears the user's opt in/out status and sets it to the default specified in `init` (`false` by default)                                                                                                                                                                                                                                                      |
+| disable                   | [`disable`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpaneldisable)                                     | Disables specific events from being tracked                                                                                                                                                                                                                                                                                                                  |
+| opt_in_tracking           | [`opt_in_tracking`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpanelopt_in_tracking)                     | Opts the user in to data tracking and cookies/localstorage                                                                                                                                                                                                                                                                                                   |
+| opt_out_tracking          | [`opt_out_tracking`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpanelopt_out_tracking)                   | Opts the user out of data tracking and cookies/localstorage                                                                                                                                                                                                                                                                                                  |
+| register_once             | [`register_once`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpanelregister_once)                         | Registers a set of super properties only once. This will not overwrite existing super properties                                                                                                                                                                                                                                                             |
+| set_config                | [`set_config`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpanelset_config)                               | Updates the configuration for the Mixpanel instance                                                                                                                                                                                                                                                                                                          |
+| time_event                | [`time_event`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpaneltime_event)                               | Starts timing an event by including the time between this call and a later 'track' call for the same event as the `$duration` event property                                                                                                                                                                                                                 |
+| track_forms               | [`track_forms`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpaneltrack_forms)                             | Tracks form submissions                                                                                                                                                                                                                                                                                                                                      |
+| track_links               | [`track_links`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpaneltrack_links)                             | Track clicks on a set of document elements                                                                                                                                                                                                                                                                                                                   |
+| start_session_recording   | [`start_session_recording`](https://docs.mixpanel.com/docs/session-replay/implement-session-replay/session-replay-web#start-capturing-replay-data)                  | Forces recording to begin, regardless of the `record_sessions_percent` init option. This will have no effect if replay data collection is already in progress                                                                                                                                                                                                |
+| stop_session_recording    | [`stop_session_recording`](https://docs.mixpanel.com/docs/session-replay/implement-session-replay/session-replay-web#stop-capturing-replay-data)                    | Stops any active replay data collection. This will have no effect if there is no replay data collection in progress                                                                                                                                                                                                                                          |
+| unregister                | [`unregister`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpanelunregister)                               | Delete a super property stored with the current user                                                                                                                                                                                                                                                                                                         |
+
+## Firing The Tag
+
+Once you're happy with your tag, add a [Trigger](https://support.google.com/tagmanager/topic/7679384?hl=en&ref_topic=3441647,3441645,2789291,&sjid=13808649871508707391-NC) to it. For example, to trigger it with every page load, add the **All Pages** trigger.
+
+Be sure to save the tag when you're done.
+
+## Testing
+
+You can then enter [Preview mode](https://support.google.com/tagmanager/answer/6107056?hl=en&sjid=13808649871508707391-NC) by clicking the blue **Preview** button in the Google Tag Manager UI. This opens a new tab with your website running the GTM container, and you can proceed to test the Mixpanel tag as if the container were published. In the Tag Assistant Preview tab, you can see additional information about the trigger events, tags, and variables that fire while you are browsing the page in Preview mode.
+
+You can also enable the Javascript SDK's [Debug Mode](https://docs.mixpanel.com/docs/tracking-methods/sdks/javascript#debug-mode) by following [Steps 1-4](http://localhost:3000/docs/tracking-methods/integrations/google-tag-manager#custom-initialization-options). Then, add `debug` and `true` as an Option key and Option value, respectively.
+
+## FAQ
+
+### Why is my Mixpanel tag not firing?
 
-### Firing The Tag
+- Ensure that the tag is properly configured with the correct Project Token in your Project Settings
+- Verify that the trigger conditions are met. For example, if you set the tag to fire on "All Pages," make sure you are testing on a page that matches this condition.
+- Check the browser console for any Javascript errors that might be preventing the tag from executing
+- Use the GTM Preview mode to see if the tag is firing and if there are any errors in the console
 
-Once you're happy with your tag, add a **Trigger** to it. For example, to trigger it with every page load, add the **All Pages** trigger.
+### Why are my events not found in Mixpanel?
 
-Save the tag when done.
+- Check if the Project Token in the GTM tag matches the one in your Mixpanel project settings
+- Use GTM Preview mode to ensure tags are firing.
+- Check the browser console for Mixpanel logs (enable debug mode).
+- Disable ad blockers, as they can [block client-side tracking](https://docs.mixpanel.com/docs/tracking-best-practices/debugging#ad-blockers-and-do-not-track-settings).
+- Make sure your variables are set up correctly.
 
-### Testing
+### Does the Mixpanel template work with iOS/Android/AMP/Server Containers?
 
-You can then enter **Preview** mode by clicking the blue **Preview** button in the Google Tag Manager UI. This opens a new tab with your website running the GTM container, and you can proceed to test the Mixpanel tag as if the container were published. In the Tag Assistant Preview tab, you can see additional information about the trigger events, tags, and variables that fire while you are browsing the page in Preview mode.
+The Mixpanel GTM template _only_ works with web containers.

From 0b350b5245184399ee1c81af01d94de133f2b8d8 Mon Sep 17 00:00:00 2001
From: Ryan Sebastian <ryan.sebastian@mixpanel.com>
Date: Mon, 21 Jul 2025 22:00:39 -0700
Subject: [PATCH 3/3] fixed formatting in Essential Tags

---
 .../integrations/google-tag-manager.mdx         | 17 +++++++++--------
 1 file changed, 9 insertions(+), 8 deletions(-)

diff --git a/pages/docs/tracking-methods/integrations/google-tag-manager.mdx b/pages/docs/tracking-methods/integrations/google-tag-manager.mdx
index 3fcc918b3b..5c4a1f1559 100644
--- a/pages/docs/tracking-methods/integrations/google-tag-manager.mdx
+++ b/pages/docs/tracking-methods/integrations/google-tag-manager.mdx
@@ -114,14 +114,15 @@ Once you select a tag type, **additional options may appear.** Please have a loo
 #### Essential Tags
 
 These are tags you'll likely need in any Mixpanel-GTM implementation
-| GTM Tag Type | Function (Link to Spec) | Function Description |
-| -------------- | -------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------- |
-| - Track | [`track`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpaneltrack) | Tracks an event. This is the most important and frequently used Mixpanel function. |
-| - Track Pageview| [`track_pageview`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpaneltrack_pageview) | Tracks a default Mixpanel page view event, which can include extra default event properties to improve page view data |
-| init | [`init`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpanelinit) | Initializes a new instance of Mixpanel |
-| identify | [`identify`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpanelidentify) | Identifies a user with a unique ID to track user activity across devices and ties a user to their events |
-| register | [`register`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpanelregister) | Registers a set of [super properties](https://docs.mixpanel.com/docs/tracking-methods/sdks/javascript#setting-super-properties), which are included with all events. Overwrites existing super properties if present |
-| reset | [`reset`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpanelreset) | Clears super properties and generates a new random distinct_id |
+
+| GTM Tag Type     | Function (Link to Spec)                                                                                                                       | Function Description                                                                                                                                                                                                 |
+| ---------------- | --------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
+| - Track          | [`track`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpaneltrack)                   | Tracks an event. This is the most important and frequently used Mixpanel function.                                                                                                                                   |
+| - Track Pageview | [`track_pageview`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpaneltrack_pageview) | Tracks a default Mixpanel page view event, which can include extra default event properties to improve page view data                                                                                                |
+| init             | [`init`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpanelinit)                     | Initializes a new instance of Mixpanel                                                                                                                                                                               |
+| identify         | [`identify`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpanelidentify)             | Identifies a user with a unique ID to track user activity across devices and ties a user to their events                                                                                                             |
+| register         | [`register`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpanelregister)             | Registers a set of [super properties](https://docs.mixpanel.com/docs/tracking-methods/sdks/javascript#setting-super-properties), which are included with all events. Overwrites existing super properties if present |
+| reset            | [`reset`](https://github.com/mixpanel/mixpanel-js/blob/master/doc/readme.io/javascript-full-api-reference.md#mixpanelreset)                   | Clears super properties and generates a new random distinct_id                                                                                                                                                       |
 
 #### Higher-level Mappings