diff --git a/pypy/goal/targetpypystandalone.py b/pypy/goal/targetpypystandalone.py
index a6128b3a56b..23c64798b8e 100644
--- a/pypy/goal/targetpypystandalone.py
+++ b/pypy/goal/targetpypystandalone.py
@@ -269,7 +269,10 @@ def get_additional_config_options(self):
         return pypy_optiondescription
 
     def target(self, driver, args):
-        driver.exe_name = 'pypy%d.%d-%%(backend)s' % CPYTHON_VERSION[:2]
+        if sys.platform == 'win32':
+            driver.exe_name = 'pypy3-%(backend)s'
+        else:
+            driver.exe_name = 'pypy%d.%d-%%(backend)s' % CPYTHON_VERSION[:2]
 
         config = driver.config
         parser = self.opt_parser(config)