diff --git a/src/rules/expect-expect.test.ts b/src/rules/expect-expect.test.ts
index 725288d4..a5891d3a 100644
--- a/src/rules/expect-expect.test.ts
+++ b/src/rules/expect-expect.test.ts
@@ -29,6 +29,16 @@ runRuleTester('expect-expect', rule, {
       name: 'Custom assert function',
       options: [{ assertFunctionNames: ['wayComplexCustomCondition'] }],
     },
+    {
+      code: javascript`
+        test('should fail', async ({ page }) => {
+          await assertCustomCondition(page)
+        })
+      `,
+      errors: [{ messageId: 'noAssertions', type: 'Identifier' }],
+      name: 'Custom assert function pattern mismatch',
+      options: [{ assertFunctionPatterns: ['^verify.*', '^check.*'] }],
+    },
     {
       code: 'it("should pass", () => hi(true).toBeDefined())',
       errors: [{ messageId: 'noAssertions', type: 'Identifier' }],
@@ -110,6 +120,38 @@ runRuleTester('expect-expect', rule, {
       name: 'Custom assert class method',
       options: [{ assertFunctionNames: ['assertCustomCondition'] }],
     },
+    {
+      code: javascript`
+        test('should pass', async ({ page }) => {
+          await verifyElementVisible(page.locator('button'))
+        })
+      `,
+      name: 'Custom assert function matching regex pattern',
+      options: [{ assertFunctionPatterns: ['^verify.*'] }],
+    },
+    {
+      code: javascript`
+        test('should pass', async ({ page }) => {
+          await page.checkTextContent('Hello')
+          await validateUserLoggedIn(page)
+        })
+      `,
+      name: 'Multiple custom assert functions matching different regex patterns',
+      options: [{ assertFunctionPatterns: ['^check.*', '^validate.*'] }],
+    },
+    {
+      code: javascript`
+        test('should pass', async ({ page }) => {
+          await myCustomAssert(page)
+          await anotherAssertion(true)
+        })
+      `,
+      name: 'Mixed string and regex pattern matching',
+      options: [{ 
+        assertFunctionNames: ['myCustomAssert'],
+        assertFunctionPatterns: ['.*Assertion$'] 
+      }],
+    },
     {
       code: 'it("should pass", () => expect(true).toBeDefined())',
       name: 'Global alias - test',
diff --git a/src/rules/expect-expect.ts b/src/rules/expect-expect.ts
index 481cae4f..a8803c80 100644
--- a/src/rules/expect-expect.ts
+++ b/src/rules/expect-expect.ts
@@ -3,20 +3,25 @@ import { dig } from '../utils/ast.js'
 import { createRule } from '../utils/createRule.js'
 import { parseFnCall } from '../utils/parseFnCall.js'
 
+
 export default createRule({
   create(context) {
     const options = {
       assertFunctionNames: [] as string[],
+      assertFunctionPatterns: [] as string[],
       ...((context.options?.[0] as Record<string, unknown>) ?? {}),
     }
 
+
     const unchecked: ESTree.CallExpression[] = []
 
+
     function checkExpressions(nodes: ESTree.Node[]) {
       for (const node of nodes) {
         const index =
           node.type === 'CallExpression' ? unchecked.indexOf(node) : -1
 
+
         if (index !== -1) {
           unchecked.splice(index, 1)
           break
@@ -24,15 +29,42 @@ export default createRule({
       }
     }
 
+
+    function matchesAssertFunction(node: ESTree.CallExpression): boolean {
+      // Check exact string matches
+      if (options.assertFunctionNames.some((name) => dig(node.callee, name))) {
+        return true
+      }
+
+
+      // Check regex patterns
+      if (options.assertFunctionPatterns.some((pattern) => {
+        try {
+          const regex = new RegExp(pattern)
+          return dig(node.callee, regex)
+        } catch {
+          // Invalid regex pattern, skip it
+          return false
+        }
+      })) {
+        return true
+      }
+
+
+      return false
+    }
+
+
     return {
       CallExpression(node) {
         const call = parseFnCall(context, node)
 
+
         if (call?.type === 'test') {
           unchecked.push(node)
         } else if (
           call?.type === 'expect' ||
-          options.assertFunctionNames.find((name) => dig(node.callee, name))
+          matchesAssertFunction(node)
         ) {
           const ancestors = context.sourceCode.getAncestors(node)
           checkExpressions(ancestors)
@@ -63,6 +95,10 @@ export default createRule({
             items: [{ type: 'string' }],
             type: 'array',
           },
+          assertFunctionPatterns: {
+            items: [{ type: 'string' }],
+            type: 'array',
+          },
         },
         type: 'object',
       },