diff --git a/README.md b/README.md
index ca351ef65a2b52..49838efa1ce1e0 100644
--- a/README.md
+++ b/README.md
@@ -55,7 +55,7 @@ Diamond Sponsors are those who have pledged $1,500/month or more to Material-UI.
 via [Patreon](https://www.patreon.com/oliviertassinari)
 
 <p style="display: flex; justify-content: center;">
-  <a data-ga-event-category="sponsor" data-ga-event-action="logo" data-ga-event-label="tidelift" href="https://tidelift.com/subscription/pkg/npm-material-ui?utm_source=material_ui&utm_medium=referral&utm_campaign=homepage" rel="noopener sponsored" target="_blank" style="margin-right: 16px;"><img width="96" src="https://github.com/tidelift.png?size=96" alt="tidelift" title="Enterprise-ready open source software" /></a>
+  <a data-ga-event-category="sponsor" data-ga-event-action="logo" data-ga-event-label="tidelift" href="https://tidelift.com/subscription/pkg/npm-material-ui?utm_source=npm-material-ui&utm_medium=referral&utm_campaign=homepage" rel="noopener sponsored" target="_blank" style="margin-right: 16px;"><img width="96" src="https://github.com/tidelift.png?size=96" alt="tidelift" title="Enterprise-ready open source software" /></a>
   <a data-ga-event-category="sponsor" data-ga-event-action="logo" data-ga-event-label="bitsrc" href="https://bit.dev" rel="noopener sponsored" target="_blank" style="margin-right: 16px;"><img width="96" src="https://github.com/teambit.png?size=96" alt="bitsrc" title="The fastest way to share code" /></a>
 </p>
 
diff --git a/docs/src/modules/components/Ad.js b/docs/src/modules/components/Ad.js
index a246dbda5c302f..d085425d2e9d85 100644
--- a/docs/src/modules/components/Ad.js
+++ b/docs/src/modules/components/Ad.js
@@ -74,7 +74,7 @@ const inHouseAds = [
   {
     name: 'tidelift',
     link:
-      'https://tidelift.com/subscription/managed-open-source-survey?utm_source=docs&utm_medium=referral&utm_campaign=enterprise&utm_content=ad',
+      'https://tidelift.com/subscription/pkg/npm-material-ui?utm_source=npm-material-ui&utm_medium=referral&utm_campaign=enterprise&utm_content=ad',
     img: '/static/in-house/tidelift.png',
     description:
       '<b>Material-UI for enterprise</b><br />Save time and reduce risk. Managed open source — backed by maintainers.',
diff --git a/docs/src/pages/discover-more/backers/backers.md b/docs/src/pages/discover-more/backers/backers.md
index 43f46e1fe1ca45..cf54fb79024155 100644
--- a/docs/src/pages/discover-more/backers/backers.md
+++ b/docs/src/pages/discover-more/backers/backers.md
@@ -18,7 +18,7 @@ Please contact us at diamond@material-ui.com to subscribe to this tier.
 via [Patreon](https://www.patreon.com/oliviertassinari)
 
 <p style="display: flex; justify-content: center;">
-  <a data-ga-event-category="sponsor" data-ga-event-action="logo" data-ga-event-label="tidelift" href="https://tidelift.com/subscription/pkg/npm-material-ui?utm_source=material_ui&utm_medium=referral&utm_campaign=homepage" rel="noopener sponsored" target="_blank" style="margin-right: 16px;"><img width="96" src="https://github.com/tidelift.png?size=96" alt="tidelift" title="Enterprise-ready open source software" /></a>
+  <a data-ga-event-category="sponsor" data-ga-event-action="logo" data-ga-event-label="tidelift" href="https://tidelift.com/subscription/pkg/npm-material-ui?utm_source=npm-material-ui&utm_medium=referral&utm_campaign=backers" rel="noopener sponsored" target="_blank" style="margin-right: 16px;"><img width="96" src="https://github.com/tidelift.png?size=96" alt="tidelift" title="Enterprise-ready open source software" /></a>
   <a data-ga-event-category="sponsor" data-ga-event-action="logo" data-ga-event-label="bitsrc" href="https://bit.dev" rel="noopener sponsored" target="_blank" style="margin-right: 16px;"><img width="96" src="https://github.com/teambit.png?size=96" alt="bitsrc" title="The fastest way to share code" /></a>
 </p>
 
diff --git a/docs/src/pages/getting-started/support/support.md b/docs/src/pages/getting-started/support/support.md
index 5fc7cb9cfd5f2d..3017eec34c19a1 100644
--- a/docs/src/pages/getting-started/support/support.md
+++ b/docs/src/pages/getting-started/support/support.md
@@ -81,9 +81,9 @@ The Tidelift Subscription manages your dependencies for you:
 
 The end result? All of the capabilities you expect from commercial-grade software, for the full breadth of open-source you use. That means less time grappling with esoteric open-source trivia, and more time building your own applications – and your business.
 
-[Get more details](https://tidelift.com/subscription/pkg/npm-material-ui?utm_source=material_ui&utm_medium=referral&utm_campaign=enterprise)
+[Get more details](https://tidelift.com/subscription/pkg/npm-material-ui?utm_source=npm-material-ui&utm_medium=referral&utm_campaign=enterprise)
 
-[Request a demo](https://tidelift.com/subscription/request-a-demo?utm_source=material_ui&utm_medium=referral&utm_campaign=enterprise)
+[Request a demo](https://tidelift.com/subscription/request-a-demo?utm_source=npm-material-ui&utm_medium=referral&utm_campaign=enterprise)
 
 ### Custom work 🛠
 
diff --git a/docs/src/pages/landing/QuickWord.js b/docs/src/pages/landing/QuickWord.js
index 26120b937e1b04..62fc529013c10b 100644
--- a/docs/src/pages/landing/QuickWord.js
+++ b/docs/src/pages/landing/QuickWord.js
@@ -8,7 +8,7 @@ import Link from 'docs/src/modules/components/Link';
 const backers = [
   {
     href:
-      'https://tidelift.com/subscription/pkg/npm-material-ui?utm_source=material_ui&utm_medium=referral&utm_campaign=homepage',
+      'https://tidelift.com/subscription/pkg/npm-material-ui?utm_source=npm-material-ui&utm_medium=referral&utm_campaign=homepage',
     alt: 'tidelift',
     title: 'Tidelift — Enterprise-ready open source software',
   },
diff --git a/docs/src/pages/landing/backers.md b/docs/src/pages/landing/backers.md
index 2531b33977c3bc..1e51e492080d9b 100644
--- a/docs/src/pages/landing/backers.md
+++ b/docs/src/pages/landing/backers.md
@@ -9,7 +9,7 @@ The continued development and maintenance of Material-UI is made possible by the
 ### Gold 🏆
 
 <p style="display: flex; justify-content: center;">
-  <a data-ga-event-category="sponsor" data-ga-event-action="logo" data-ga-event-label="tidelift" href="https://tidelift.com/subscription/pkg/npm-material-ui?utm_source=material_ui&utm_medium=referral&utm_campaign=homepage" rel="noopener sponsored" target="_blank" style="margin-right: 16px;"><img width="96" src="https://github.com/tidelift.png?size=96" alt="tidelift" title="Enterprise-ready open source software" /></a>
+  <a data-ga-event-category="sponsor" data-ga-event-action="logo" data-ga-event-label="tidelift" href="https://tidelift.com/subscription/pkg/npm-material-ui?utm_source=npm-material-ui&utm_medium=referral&utm_campaign=homepage" rel="noopener sponsored" target="_blank" style="margin-right: 16px;"><img width="96" src="https://github.com/tidelift.png?size=96" alt="tidelift" title="Enterprise-ready open source software" /></a>
   <a data-ga-event-category="sponsor" data-ga-event-action="logo" data-ga-event-label="bitsrc" href="https://bit.dev" rel="noopener sponsored" target="_blank" style="margin-right: 16px;"><img width="96" src="https://github.com/teambit.png?size=96" alt="bitsrc" title="The fastest way to share code" /></a>
 </p>