diff --git a/app_helper/base_test.py b/app_helper/base_test.py
index d371384..8060a77 100644
--- a/app_helper/base_test.py
+++ b/app_helper/base_test.py
@@ -76,9 +76,40 @@ class BaseTestCaseMixin:
 
     @classmethod
     def setUpClass(cls):
+        cls._setup_utils()
+        cls._setup_users()
+        super().setUpClass()
+
+    @classmethod
+    def _setup_utils(cls):
+        """
+        Setup generic utils as class attributes.
+
+        * :py:attr:`request_factory`: instance of :py:class:`RequestFactory`
+        * :py:attr:`site_1`: instance of the first ``Django`` :py:class:`Site`
+        * :py:attr:`languages`: list of configured languages
+        """
         from django.contrib.sites.models import Site
 
         cls.request_factory = RequestFactory()
+        cls.site_1 = Site.objects.all().first()
+
+        try:
+            from cms.utils import get_language_list
+
+            cls.languages = get_language_list()
+        except ImportError:
+            cls.languages = [x[0] for x in settings.LANGUAGES]
+
+    @classmethod
+    def _setup_users(cls):
+        """
+        Create standard users.
+
+        * :py:attr:`user`: superuser
+        * :py:attr:`user_staff`: staff user
+        * :py:attr:`user_normal`: plain django user
+        """
         cls.user = create_user(
             cls._admin_user_username,
             cls._admin_user_email,
@@ -96,21 +127,17 @@ def setUpClass(cls):
         cls.user_normal = create_user(
             cls._user_user_username, cls._user_user_email, cls._user_user_password, is_staff=False, is_superuser=False,
         )
-        cls.site_1 = Site.objects.all().first()
 
-        try:
-            from cms.utils import get_language_list
-
-            cls.languages = get_language_list()
-        except ImportError:
-            cls.languages = [x[0] for x in settings.LANGUAGES]
-        super().setUpClass()
+    @classmethod
+    def _teardown_users(cls):
+        """Delete existing users."""
+        User = get_user_model()  # NOQA
+        User.objects.all().delete()
 
     @classmethod
     def tearDownClass(cls):
         super().tearDownClass()
-        User = get_user_model()  # NOQA
-        User.objects.all().delete()
+        cls._teardown_users()
 
     @contextmanager
     def temp_dir(self):
diff --git a/app_helper/runner.py b/app_helper/runner.py
index 67cb810..36addea 100644
--- a/app_helper/runner.py
+++ b/app_helper/runner.py
@@ -59,13 +59,25 @@ def setup(app, helper_module, extra_args=None, use_cms=False):
     :param use_cms: setup a django CMS environemtn
     :return: Django settings module
     """
+
+    def _pytest_setup(settings, module):
+        for setting in dir(settings):
+            if setting.isupper():
+                setting_value = getattr(settings, setting)
+                if setting == "SECRET_KEY" and not setting_value:
+                    setting_value = "SECRET"
+                setattr(module, setting, setting_value)
+
     helper = helper_module.__file__
     argv = [os.path.basename(helper), app, "setup", "--extra-settings={}".format(helper)]
     if use_cms:
         argv.append("--cms")
     if extra_args:
         argv.extend(extra_args)
-    return runner(argv)
+    settings = runner(argv)
+    if "pytest_django" in sys.modules:
+        _pytest_setup(settings, helper_module)
+    return settings
 
 
 def runner(argv):
diff --git a/changes/167.feature b/changes/167.feature
new file mode 100644
index 0000000..551aae5
--- /dev/null
+++ b/changes/167.feature
@@ -0,0 +1 @@
+Add support to pytest command
diff --git a/docs/basetest.rst b/docs/basetest.rst
index 6cb560e..1a41d44 100644
--- a/docs/basetest.rst
+++ b/docs/basetest.rst
@@ -13,6 +13,10 @@ repetitive tasks during development.
     :members:
     :private-members:
 
+    .. automethod:: app_helper.base_test.BaseTestCase._setup_users
+    .. automethod:: app_helper.base_test.BaseTestCase._teardown_users
+    .. automethod:: app_helper.base_test.BaseTestCase._setup_utils
+
     .. autoattribute:: app_helper.base_test.BaseTestCase._admin_user_username
     .. autoattribute:: app_helper.base_test.BaseTestCase._admin_user_password
     .. autoattribute:: app_helper.base_test.BaseTestCase._admin_user_email
diff --git a/docs/pytest.rst b/docs/pytest.rst
index 926961f..ef08eef 100644
--- a/docs/pytest.rst
+++ b/docs/pytest.rst
@@ -2,13 +2,15 @@
 pytest support
 ##############
 
-While its :py:class:`BaseTestCaseMixin` is built on Django ``TestCase``,
-``django-app-helper`` can be used with pytest-based tests by using the provided
-compatible runner as documented on `pytest-django`_ documentation.
+While django-app-helper was born with Django ``TestCase`` in mind, it can be used with ``pytest`` with some configuration
+together with ``pytest-django``.
 
-To enable pytest compatible runner:
+************************
+django-app-helper runner
+************************
 
-* Add to project ``helper.py`` file:
+You can run pytest tests by using a custom runner (based on `pytest-django`_ documentation); to enable it,
+add the following to project ``helper.py`` file:
 
   .. code-block:: python
 
@@ -18,12 +20,15 @@ To enable pytest compatible runner:
           ...
       }
 
-* Run tests as usual::
+Using this approach you can mix pytest tests and Django ``TestCase`` ones, the runner will take care
+of discovering and running both.
 
-    $ python helper.py <app-name> test
+Running tests
+==============
 
-You can also mix pytest tests and Django ``TestCase`` ones, the runner will take care
-of discovering and running both.
+Invoke ``app_helper`` as usual::
+
+    $ python helper.py <app-name> test
 
 pytest options
 ==============
@@ -51,3 +56,38 @@ In case arguments are passed via both channels they are merged together, with ru
 over environment variables in case of overlapping options.
 
 .. _pytest-django: https://pytest-django.readthedocs.io/en/latest/faq.html#how-can-i-use-manage-py-test-with-pytest-django
+
+***************
+standard pytest
+***************
+
+Running tests
+==============
+
+Invoke ``pytest`` as usual::
+
+    $ python -mpytest <args>
+
+or::
+
+    $ pytest <args>
+
+In this case you don't need any special syntax to pass commands as the
+django-app-helper pytest runner is not executed and pytest is full in control.
+
+.. warning: the ``pytest`` invocation will only works if you add the current directory in the ``PYTHONPATH``, thus the
+            ``python -mpytest`` version is preferred.
+
+Using BaseTestCaseMixin
+=======================
+
+While its :py:class:`~app_helper.base_test.BaseTestCaseMixin` is built on Django ``TestCase``, it can be used in pytest classes:
+
+Fixtures, markers and decorators can be used as usual on test methods as in classic pytest classes.
+
+.. code-block:: python
+
+    class TestTags(BaseTestCaseMixin):
+        ...
+        def test_foo(self):
+            ...