diff --git a/lib/commands/view.js b/lib/commands/view.js
index 0c3f232602f87..6d81968207629 100644
--- a/lib/commands/view.js
+++ b/lib/commands/view.js
@@ -208,7 +208,7 @@ class View extends BaseCommand {
 
     if (pckmnt.time && pckmnt.time.unpublished) {
       const u = pckmnt.time.unpublished
-      const er = new Error('Unpublished by ' + u.name + ' on ' + u.time)
+      const er = new Error(`Unpublished on ${u.time}`)
       er.statusCode = 404
       er.code = 'E404'
       er.pkgid = pckmnt._id
diff --git a/lib/utils/error-message.js b/lib/utils/error-message.js
index 4d584346d0f3b..5fa361efcd3da 100644
--- a/lib/utils/error-message.js
+++ b/lib/utils/error-message.js
@@ -199,12 +199,7 @@ module.exports = (er, npm) => {
 
         const valResult = nameValidator(pkg)
 
-        if (valResult.validForNewPackages) {
-          detail.push([
-            '404',
-            'You should bug the author to publish it (or use the name yourself!)',
-          ])
-        } else {
+        if (!valResult.validForNewPackages) {
           detail.push(['404', 'This package name is not valid, because', ''])
 
           const errorsArray = [...(valResult.errors || []), ...(valResult.warnings || [])]
diff --git a/tap-snapshots/test/lib/utils/error-message.js.test.cjs b/tap-snapshots/test/lib/utils/error-message.js.test.cjs
index 3b82e3c055de6..6316f04fd0998 100644
--- a/tap-snapshots/test/lib/utils/error-message.js.test.cjs
+++ b/tap-snapshots/test/lib/utils/error-message.js.test.cjs
@@ -155,10 +155,6 @@ Object {
       "",
       "'yolo' is not in this registry.",
     ],
-    Array [
-      "404",
-      "You should bug the author to publish it (or use the name yourself!)",
-    ],
     Array [
       "404",
       String(
diff --git a/test/lib/commands/view.js b/test/lib/commands/view.js
index 035490a79fbf7..e49133dad0688 100644
--- a/test/lib/commands/view.js
+++ b/test/lib/commands/view.js
@@ -32,12 +32,15 @@ const packument = (nv, opts) => {
 
   const mocks = {
     red: {
+      _id: 'red@1.0.1',
       name: 'red',
       'dist-tags': {
         '1.0.1': {},
       },
       time: {
-        unpublished: new Date(),
+        unpublished: {
+          time: '2012-12-20T00:00:00.000Z',
+        },
       },
     },
     blue: {
@@ -533,7 +536,7 @@ t.test('throws when unpublished', async t => {
   const view = new View(npm)
   await t.rejects(
     view.exec(['red']),
-    { code: 'E404' }
+    { code: 'E404', pkgid: 'red@1.0.1', message: 'Unpublished on 2012-12-20T00:00:00.000Z' }
   )
 })