diff --git a/internal/otelarrow/test/e2e_test.go b/internal/otelarrow/test/e2e_test.go
index 85783b00361a..597bc511bb08 100644
--- a/internal/otelarrow/test/e2e_test.go
+++ b/internal/otelarrow/test/e2e_test.go
@@ -35,7 +35,6 @@ import (
 	"go.opentelemetry.io/otel/sdk/trace/tracetest"
 	"go.uber.org/zap"
 	"go.uber.org/zap/zapcore"
-	"go.uber.org/zap/zaptest"
 	"go.uber.org/zap/zaptest/observer"
 	"google.golang.org/grpc/codes"
 	"google.golang.org/grpc/status"
@@ -83,14 +82,18 @@ func (tc *testConsumer) ConsumeTraces(ctx context.Context, td ptrace.Traces) err
 	return tc.sink.ConsumeTraces(ctx, td)
 }
 
-func testLoggerSettings(t *testing.T) (component.TelemetrySettings, *observer.ObservedLogs, *tracetest.InMemoryExporter) {
+func testLoggerSettings(_ *testing.T) (component.TelemetrySettings, *observer.ObservedLogs, *tracetest.InMemoryExporter) {
 	tset := componenttest.NewNopTelemetrySettings()
 
 	core, obslogs := observer.New(zapcore.InfoLevel)
 
 	exp := tracetest.NewInMemoryExporter()
 
-	tset.Logger = zap.New(zapcore.NewTee(core, zaptest.NewLogger(t).Core()))
+	// Note: To debug any of the logs-based assertions in this test, uncomment
+	// the following line:
+	//
+	// tset.Logger = zap.New(zapcore.NewTee(core, zaptest.NewLogger(t).Core()))
+	tset.Logger = zap.New(core)
 	tset.TracerProvider = trace.NewTracerProvider(trace.WithSyncer(exp))
 
 	return tset, obslogs, exp
@@ -329,6 +332,9 @@ func logSigs(obs *observer.ObservedLogs) (map[string]int, []string) {
 		for _, f := range rl.Context {
 			attrs = append(attrs, f.Key)
 
+			// One way we can see memory limit errors is through the
+			// OTel-Arrow common "arrow stream error" message, which both
+			// sides will log.
 			if rl.Message == "arrow stream error" && f.Key == "message" {
 				msgs = append(msgs, f.String)
 			}
@@ -346,7 +352,11 @@ var limitRegexp = regexp.MustCompile(`memory limit exceeded`)
 
 func countMemoryLimitErrors(msgs []string) (cnt int) {
 	for _, msg := range msgs {
-		if limitRegexp.MatchString(msg) {
+		// The memory errors are expected from the receiver,
+		// so whether these print on the exporter or receiver,
+		// the message will contain "otel-arrow decode" from
+		// the receiver.
+		if limitRegexp.MatchString(msg) && strings.Contains(msg, "otel-arrow decode") {
 			cnt++
 		}
 	}
@@ -357,12 +367,12 @@ func failureMemoryLimitEnding(t *testing.T, _ testParams, testCon *testConsumer,
 	eSigs, eMsgs := logSigs(testCon.expLogs)
 	rSigs, rMsgs := logSigs(testCon.recvLogs)
 
-	// Test for arrow stream errors.
-	require.Less(t, 0, eSigs["arrow stream error|||code///message///where"], "should have exporter arrow stream errors: %v", eSigs)
+	// Test for arrow receiver stream errors on both sides.
+	require.Less(t, 0, eSigs["arrow stream error|||code///message///where"], "should have exporter arrow stream errors: %v", eMsgs)
 	require.Less(t, 0, rSigs["arrow stream error|||code///message///where"], "should have receiver arrow stream errors: %v", rSigs)
 
-	// Ensure the errors include memory limit errors.
-
+	// Ensure both side's error logs include memory limit errors
+	// one way or another.
 	require.Less(t, 0, countMemoryLimitErrors(rMsgs), "should have memory limit errors: %v", rMsgs)
 	require.Less(t, 0, countMemoryLimitErrors(eMsgs), "should have memory limit errors: %v", eMsgs)
 
@@ -374,7 +384,9 @@ func consumerSuccess(t *testing.T, err error) {
 }
 
 func consumerFailure(t *testing.T, err error) {
-	require.Error(t, err)
+	if err == nil {
+		return
+	}
 
 	// there should be no permanent errors anywhere in this test.
 	require.False(t, consumererror.IsPermanent(err),
@@ -414,32 +426,37 @@ func TestIntegrationTracesSimple(t *testing.T) {
 }
 
 func TestIntegrationMemoryLimited(t *testing.T) {
-	// This test is flaky, it only shows on Windows.  This will be
-	// addressed in a separate PR.
-	t.Skip("test flake disabled")
-
 	ctx, cancel := context.WithCancel(context.Background())
 	defer cancel()
 
-	// until 10 threads can write 100 spans
+	// until exporter and receiver finish at least one ArrowTraces span.
 	params := testParams{
 		threadCount: 10,
 		requestUntil: func(test *testConsumer) bool {
-			cnt := 0
-			for _, span := range test.expSpans.GetSpans() {
-				if span.Name == "opentelemetry.proto.experimental.arrow.v1.ArrowTracesService/ArrowTraces" {
-					cnt++
+			cf := func(spans tracetest.SpanStubs) (cnt int) {
+				for _, span := range spans {
+					if span.Name == "opentelemetry.proto.experimental.arrow.v1.ArrowTracesService/ArrowTraces" {
+						cnt++
+					}
 				}
+				return
 			}
-			return cnt == 0 || test.sentSpans.Load() < 100
-
+			rcnt := cf(test.recvSpans.GetSpans())
+			ecnt := cf(test.expSpans.GetSpans())
+			return ecnt == 0 || rcnt == 0
 		},
 	}
 
 	testIntegrationTraces(ctx, t, params, func(ecfg *ExpConfig, rcfg *RecvConfig) {
 		rcfg.Arrow.MemoryLimitMiB = 1
 		ecfg.Arrow.NumStreams = 10
+		// Shorten timeouts for this test, because we intend
+		// for it to fail and don't want to wait for retries.
 		ecfg.TimeoutSettings.Timeout = 5 * time.Second
+		ecfg.RetryConfig.InitialInterval = 1 * time.Second
+		ecfg.RetryConfig.MaxInterval = 2 * time.Second
+		ecfg.RetryConfig.MaxElapsedTime = 30 * time.Second
+		ecfg.Arrow.MaxStreamLifetime = 5 * time.Second
 	}, bulkyGenFunc(), consumerFailure, failureMemoryLimitEnding)
 }