diff --git a/CHANGELOG.md b/CHANGELOG.md
index 9f0a6141328..9decc17f33a 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -20,6 +20,7 @@ This project adheres to [Semantic Versioning](https://semver.org/spec/v2.0.0.htm
 - The environment variable used for resource detection has been changed from `OTEL_RESOURCE_LABELS` to `OTEL_RESOURCE_ATTRIBUTES` (#1042)
 - Replace `WithSyncer` with `WithBatcher` in examples. (#1044)
 - Replace the `google.golang.org/grpc/codes` dependency in the API with an equivalent `go.opentelemetry.io/otel/codes` package. (#1046)
+- Merge the `go.opentelemetry.io/otel/api/label` and `go.opentelemetry.io/otel/api/kv` into the new `go.opentelemetry.io/otel/label` package. (#1060)
 - Unify Callback Function Naming.
    Rename `*Callback` with `*Func`. (#1061)
 
diff --git a/api/apitest/harness.go b/api/apitest/harness.go
index 6237264ee7b..981fccd2581 100644
--- a/api/apitest/harness.go
+++ b/api/apitest/harness.go
@@ -20,10 +20,10 @@ import (
 	"testing"
 	"time"
 
-	"go.opentelemetry.io/otel/api/kv"
 	"go.opentelemetry.io/otel/api/trace"
 	"go.opentelemetry.io/otel/codes"
 	"go.opentelemetry.io/otel/internal/matchers"
+	"go.opentelemetry.io/otel/label"
 )
 
 type Harness struct {
@@ -195,7 +195,7 @@ func (h *Harness) testSpan(tracerFactory func() trace.Tracer) {
 			span.SetName("new name")
 		},
 		"#SetAttributes": func(span trace.Span) {
-			span.SetAttributes(kv.String("key1", "value"), kv.Int("key2", 123))
+			span.SetAttributes(label.String("key1", "value"), label.Int("key2", 123))
 		},
 	}
 	var mechanisms = map[string]func() trace.Span{
diff --git a/api/correlation/context.go b/api/correlation/context.go
index 15545206372..ee384198481 100644
--- a/api/correlation/context.go
+++ b/api/correlation/context.go
@@ -17,7 +17,7 @@ package correlation
 import (
 	"context"
 
-	"go.opentelemetry.io/otel/api/kv"
+	"go.opentelemetry.io/otel/label"
 )
 
 type correlationsType struct{}
@@ -150,7 +150,7 @@ func ContextWithMap(ctx context.Context, m Map) context.Context {
 
 // NewContext returns a context with the map from passed context
 // updated with the passed key-value pairs.
-func NewContext(ctx context.Context, keyvalues ...kv.KeyValue) context.Context {
+func NewContext(ctx context.Context, keyvalues ...label.KeyValue) context.Context {
 	return ContextWithMap(ctx, MapFromContext(ctx).Apply(MapUpdate{
 		MultiKV: keyvalues,
 	}))
diff --git a/api/correlation/correlation_context_propagator.go b/api/correlation/correlation_context_propagator.go
index fec83ed1416..bf93e701fe1 100644
--- a/api/correlation/correlation_context_propagator.go
+++ b/api/correlation/correlation_context_propagator.go
@@ -19,8 +19,8 @@ import (
 	"net/url"
 	"strings"
 
-	"go.opentelemetry.io/otel/api/kv"
 	"go.opentelemetry.io/otel/api/propagation"
+	"go.opentelemetry.io/otel/label"
 )
 
 // Temporary header name until W3C finalizes format.
@@ -45,7 +45,7 @@ func (CorrelationContext) Inject(ctx context.Context, supplier propagation.HTTPS
 	correlationCtx := MapFromContext(ctx)
 	firstIter := true
 	var headerValueBuilder strings.Builder
-	correlationCtx.Foreach(func(kv kv.KeyValue) bool {
+	correlationCtx.Foreach(func(kv label.KeyValue) bool {
 		if !firstIter {
 			headerValueBuilder.WriteRune(',')
 		}
@@ -69,7 +69,7 @@ func (CorrelationContext) Extract(ctx context.Context, supplier propagation.HTTP
 	}
 
 	contextValues := strings.Split(correlationContext, ",")
-	keyValues := make([]kv.KeyValue, 0, len(contextValues))
+	keyValues := make([]label.KeyValue, 0, len(contextValues))
 	for _, contextValue := range contextValues {
 		valueAndProps := strings.Split(contextValue, ";")
 		if len(valueAndProps) < 1 {
@@ -99,7 +99,7 @@ func (CorrelationContext) Extract(ctx context.Context, supplier propagation.HTTP
 			trimmedValueWithProps.WriteString(prop)
 		}
 
-		keyValues = append(keyValues, kv.Key(trimmedName).String(trimmedValueWithProps.String()))
+		keyValues = append(keyValues, label.String(trimmedName, trimmedValueWithProps.String()))
 	}
 
 	if len(keyValues) > 0 {
diff --git a/api/correlation/correlation_context_propagator_test.go b/api/correlation/correlation_context_propagator_test.go
index e6d7804b88a..f7d21a6fc31 100644
--- a/api/correlation/correlation_context_propagator_test.go
+++ b/api/correlation/correlation_context_propagator_test.go
@@ -23,8 +23,8 @@ import (
 	"github.com/google/go-cmp/cmp"
 
 	"go.opentelemetry.io/otel/api/correlation"
-	"go.opentelemetry.io/otel/api/kv"
 	"go.opentelemetry.io/otel/api/propagation"
+	"go.opentelemetry.io/otel/label"
 )
 
 func TestExtractValidDistributedContextFromHTTPReq(t *testing.T) {
@@ -32,54 +32,54 @@ func TestExtractValidDistributedContextFromHTTPReq(t *testing.T) {
 	tests := []struct {
 		name    string
 		header  string
-		wantKVs []kv.KeyValue
+		wantKVs []label.KeyValue
 	}{
 		{
 			name:   "valid w3cHeader",
 			header: "key1=val1,key2=val2",
-			wantKVs: []kv.KeyValue{
-				kv.Key("key1").String("val1"),
-				kv.Key("key2").String("val2"),
+			wantKVs: []label.KeyValue{
+				label.String("key1", "val1"),
+				label.String("key2", "val2"),
 			},
 		},
 		{
 			name:   "valid w3cHeader with spaces",
 			header: "key1 =   val1,  key2 =val2   ",
-			wantKVs: []kv.KeyValue{
-				kv.Key("key1").String("val1"),
-				kv.Key("key2").String("val2"),
+			wantKVs: []label.KeyValue{
+				label.String("key1", "val1"),
+				label.String("key2", "val2"),
 			},
 		},
 		{
 			name:   "valid w3cHeader with properties",
 			header: "key1=val1,key2=val2;prop=1",
-			wantKVs: []kv.KeyValue{
-				kv.Key("key1").String("val1"),
-				kv.Key("key2").String("val2;prop=1"),
+			wantKVs: []label.KeyValue{
+				label.String("key1", "val1"),
+				label.String("key2", "val2;prop=1"),
 			},
 		},
 		{
 			name:   "valid header with url-escaped comma",
 			header: "key1=val1,key2=val2%2Cval3",
-			wantKVs: []kv.KeyValue{
-				kv.Key("key1").String("val1"),
-				kv.Key("key2").String("val2,val3"),
+			wantKVs: []label.KeyValue{
+				label.String("key1", "val1"),
+				label.String("key2", "val2,val3"),
 			},
 		},
 		{
 			name:   "valid header with an invalid header",
 			header: "key1=val1,key2=val2,a,val3",
-			wantKVs: []kv.KeyValue{
-				kv.Key("key1").String("val1"),
-				kv.Key("key2").String("val2"),
+			wantKVs: []label.KeyValue{
+				label.String("key1", "val1"),
+				label.String("key2", "val2"),
 			},
 		},
 		{
 			name:   "valid header with no value",
 			header: "key1=,key2=val2",
-			wantKVs: []kv.KeyValue{
-				kv.Key("key1").String(""),
-				kv.Key("key2").String("val2"),
+			wantKVs: []label.KeyValue{
+				label.String("key1", ""),
+				label.String("key2", "val2"),
 			},
 		},
 	}
@@ -101,9 +101,9 @@ func TestExtractValidDistributedContextFromHTTPReq(t *testing.T) {
 				)
 			}
 			totalDiff := ""
-			wantCorCtx.Foreach(func(keyValue kv.KeyValue) bool {
+			wantCorCtx.Foreach(func(keyValue label.KeyValue) bool {
 				val, _ := gotCorCtx.Value(keyValue.Key)
-				diff := cmp.Diff(keyValue, kv.KeyValue{Key: keyValue.Key, Value: val}, cmp.AllowUnexported(kv.Value{}))
+				diff := cmp.Diff(keyValue, label.KeyValue{Key: keyValue.Key, Value: val}, cmp.AllowUnexported(label.Value{}))
 				if diff != "" {
 					totalDiff += diff + "\n"
 				}
@@ -121,7 +121,7 @@ func TestExtractInvalidDistributedContextFromHTTPReq(t *testing.T) {
 	tests := []struct {
 		name   string
 		header string
-		hasKVs []kv.KeyValue
+		hasKVs []label.KeyValue
 	}{
 		{
 			name:   "no key values",
@@ -130,17 +130,17 @@ func TestExtractInvalidDistributedContextFromHTTPReq(t *testing.T) {
 		{
 			name:   "invalid header with existing context",
 			header: "header2",
-			hasKVs: []kv.KeyValue{
-				kv.Key("key1").String("val1"),
-				kv.Key("key2").String("val2"),
+			hasKVs: []label.KeyValue{
+				label.String("key1", "val1"),
+				label.String("key2", "val2"),
 			},
 		},
 		{
 			name:   "empty header value",
 			header: "",
-			hasKVs: []kv.KeyValue{
-				kv.Key("key1").String("val1"),
-				kv.Key("key2").String("val2"),
+			hasKVs: []label.KeyValue{
+				label.String("key1", "val1"),
+				label.String("key2", "val2"),
 			},
 		},
 	}
@@ -162,9 +162,9 @@ func TestExtractInvalidDistributedContextFromHTTPReq(t *testing.T) {
 				)
 			}
 			totalDiff := ""
-			wantCorCtx.Foreach(func(keyValue kv.KeyValue) bool {
+			wantCorCtx.Foreach(func(keyValue label.KeyValue) bool {
 				val, _ := gotCorCtx.Value(keyValue.Key)
-				diff := cmp.Diff(keyValue, kv.KeyValue{Key: keyValue.Key, Value: val}, cmp.AllowUnexported(kv.Value{}))
+				diff := cmp.Diff(keyValue, label.KeyValue{Key: keyValue.Key, Value: val}, cmp.AllowUnexported(label.Value{}))
 				if diff != "" {
 					totalDiff += diff + "\n"
 				}
@@ -179,38 +179,38 @@ func TestInjectCorrelationContextToHTTPReq(t *testing.T) {
 	props := propagation.New(propagation.WithInjectors(propagator))
 	tests := []struct {
 		name         string
-		kvs          []kv.KeyValue
+		kvs          []label.KeyValue
 		wantInHeader []string
 		wantedLen    int
 	}{
 		{
 			name: "two simple values",
-			kvs: []kv.KeyValue{
-				kv.Key("key1").String("val1"),
-				kv.Key("key2").String("val2"),
+			kvs: []label.KeyValue{
+				label.String("key1", "val1"),
+				label.String("key2", "val2"),
 			},
 			wantInHeader: []string{"key1=val1", "key2=val2"},
 		},
 		{
 			name: "two values with escaped chars",
-			kvs: []kv.KeyValue{
-				kv.Key("key1").String("val1,val2"),
-				kv.Key("key2").String("val3=4"),
+			kvs: []label.KeyValue{
+				label.String("key1", "val1,val2"),
+				label.String("key2", "val3=4"),
 			},
 			wantInHeader: []string{"key1=val1%2Cval2", "key2=val3%3D4"},
 		},
 		{
 			name: "values of non-string types",
-			kvs: []kv.KeyValue{
-				kv.Key("key1").Bool(true),
-				kv.Key("key2").Int(123),
-				kv.Key("key3").Int64(123),
-				kv.Key("key4").Int32(123),
-				kv.Key("key5").Uint(123),
-				kv.Key("key6").Uint32(123),
-				kv.Key("key7").Uint64(123),
-				kv.Key("key8").Float64(123.567),
-				kv.Key("key9").Float32(123.567),
+			kvs: []label.KeyValue{
+				label.Bool("key1", true),
+				label.Int("key2", 123),
+				label.Int64("key3", 123),
+				label.Int32("key4", 123),
+				label.Uint("key5", 123),
+				label.Uint32("key6", 123),
+				label.Uint64("key7", 123),
+				label.Float64("key8", 123.567),
+				label.Float32("key9", 123.567),
 			},
 			wantInHeader: []string{
 				"key1=true",
diff --git a/api/correlation/map.go b/api/correlation/map.go
index 2bbb0435611..df517da4986 100644
--- a/api/correlation/map.go
+++ b/api/correlation/map.go
@@ -14,12 +14,10 @@
 
 package correlation
 
-import (
-	"go.opentelemetry.io/otel/api/kv"
-)
+import "go.opentelemetry.io/otel/label"
 
-type rawMap map[kv.Key]kv.Value
-type keySet map[kv.Key]struct{}
+type rawMap map[label.Key]label.Value
+type keySet map[label.Key]struct{}
 
 // Map is an immutable storage for correlations.
 type Map struct {
@@ -32,18 +30,18 @@ type MapUpdate struct {
 	// DropSingleK contains a single key to be dropped from
 	// correlations. Use this to avoid an overhead of a slice
 	// allocation if there is only one key to drop.
-	DropSingleK kv.Key
+	DropSingleK label.Key
 	// DropMultiK contains all the keys to be dropped from
 	// correlations.
-	DropMultiK []kv.Key
+	DropMultiK []label.Key
 
 	// SingleKV contains a single key-value pair to be added to
 	// correlations. Use this to avoid an overhead of a slice
 	// allocation if there is only one key-value pair to add.
-	SingleKV kv.KeyValue
+	SingleKV label.KeyValue
 	// MultiKV contains all the key-value pairs to be added to
 	// correlations.
-	MultiKV []kv.KeyValue
+	MultiKV []label.KeyValue
 }
 
 func newMap(raw rawMap) Map {
@@ -101,7 +99,7 @@ func getModificationSets(update MapUpdate) (delSet, addSet keySet) {
 		deletionsCount++
 	}
 	if deletionsCount > 0 {
-		delSet = make(map[kv.Key]struct{}, deletionsCount)
+		delSet = make(map[label.Key]struct{}, deletionsCount)
 		for _, k := range update.DropMultiK {
 			delSet[k] = struct{}{}
 		}
@@ -115,7 +113,7 @@ func getModificationSets(update MapUpdate) (delSet, addSet keySet) {
 		additionsCount++
 	}
 	if additionsCount > 0 {
-		addSet = make(map[kv.Key]struct{}, additionsCount)
+		addSet = make(map[label.Key]struct{}, additionsCount)
 		for _, k := range update.MultiKV {
 			addSet[k.Key] = struct{}{}
 		}
@@ -146,14 +144,14 @@ func getNewMapSize(m rawMap, delSet, addSet keySet) int {
 
 // Value gets a value from correlations map and returns a boolean
 // value indicating whether the key exist in the map.
-func (m Map) Value(k kv.Key) (kv.Value, bool) {
+func (m Map) Value(k label.Key) (label.Value, bool) {
 	value, ok := m.m[k]
 	return value, ok
 }
 
 // HasValue returns a boolean value indicating whether the key exist
 // in the map.
-func (m Map) HasValue(k kv.Key) bool {
+func (m Map) HasValue(k label.Key) bool {
 	_, has := m.Value(k)
 	return has
 }
@@ -166,9 +164,9 @@ func (m Map) Len() int {
 // Foreach calls a passed callback once on each key-value pair until
 // all the key-value pairs of the map were iterated or the callback
 // returns false, whichever happens first.
-func (m Map) Foreach(f func(kv kv.KeyValue) bool) {
+func (m Map) Foreach(f func(label.KeyValue) bool) {
 	for k, v := range m.m {
-		if !f(kv.KeyValue{
+		if !f(label.KeyValue{
 			Key:   k,
 			Value: v,
 		}) {
diff --git a/api/correlation/map_test.go b/api/correlation/map_test.go
index f2eb2abc960..18a037ba4ae 100644
--- a/api/correlation/map_test.go
+++ b/api/correlation/map_test.go
@@ -18,14 +18,14 @@ import (
 	"fmt"
 	"testing"
 
-	"go.opentelemetry.io/otel/api/kv"
+	"go.opentelemetry.io/otel/label"
 )
 
 type testCase struct {
 	name    string
 	value   MapUpdate
 	init    []int
-	wantKVs []kv.KeyValue
+	wantKVs []label.KeyValue
 }
 
 func TestMap(t *testing.T) {
@@ -46,13 +46,13 @@ func TestMap(t *testing.T) {
 			}
 		}
 		// test Foreach()
-		got.Foreach(func(kv kv.KeyValue) bool {
+		got.Foreach(func(kv label.KeyValue) bool {
 			for _, want := range testcase.wantKVs {
 				if kv == want {
 					return false
 				}
 			}
-			t.Errorf("Expected kv %v, but not found", kv)
+			t.Errorf("Expected label %v, but not found", kv)
 			return true
 		})
 		if l, exp := got.Len(), len(testcase.wantKVs); l != exp {
@@ -85,192 +85,192 @@ func getTestCases() []testCase {
 	return []testCase{
 		{
 			name: "map with MultiKV",
-			value: MapUpdate{MultiKV: []kv.KeyValue{
-				kv.Int64("key1", 1),
-				kv.String("key2", "val2")},
+			value: MapUpdate{MultiKV: []label.KeyValue{
+				label.Int64("key1", 1),
+				label.String("key2", "val2")},
 			},
 			init: []int{},
-			wantKVs: []kv.KeyValue{
-				kv.Int64("key1", 1),
-				kv.String("key2", "val2"),
+			wantKVs: []label.KeyValue{
+				label.Int64("key1", 1),
+				label.String("key2", "val2"),
 			},
 		},
 		{
 			name:  "map with SingleKV",
-			value: MapUpdate{SingleKV: kv.String("key1", "val1")},
+			value: MapUpdate{SingleKV: label.String("key1", "val1")},
 			init:  []int{},
-			wantKVs: []kv.KeyValue{
-				kv.String("key1", "val1"),
+			wantKVs: []label.KeyValue{
+				label.String("key1", "val1"),
 			},
 		},
 		{
 			name: "map with both add fields",
-			value: MapUpdate{SingleKV: kv.Int64("key1", 3),
-				MultiKV: []kv.KeyValue{
-					kv.String("key1", ""),
-					kv.String("key2", "val2")},
+			value: MapUpdate{SingleKV: label.Int64("key1", 3),
+				MultiKV: []label.KeyValue{
+					label.String("key1", ""),
+					label.String("key2", "val2")},
 			},
 			init: []int{},
-			wantKVs: []kv.KeyValue{
-				kv.String("key1", ""),
-				kv.String("key2", "val2"),
+			wantKVs: []label.KeyValue{
+				label.String("key1", ""),
+				label.String("key2", "val2"),
 			},
 		},
 		{
 			name:    "map with empty MapUpdate",
 			value:   MapUpdate{},
 			init:    []int{},
-			wantKVs: []kv.KeyValue{},
+			wantKVs: []label.KeyValue{},
 		},
 		{
 			name:    "map with DropSingleK",
-			value:   MapUpdate{DropSingleK: kv.Key("key1")},
+			value:   MapUpdate{DropSingleK: label.Key("key1")},
 			init:    []int{},
-			wantKVs: []kv.KeyValue{},
+			wantKVs: []label.KeyValue{},
 		},
 		{
 			name: "map with DropMultiK",
-			value: MapUpdate{DropMultiK: []kv.Key{
-				kv.Key("key1"), kv.Key("key2"),
+			value: MapUpdate{DropMultiK: []label.Key{
+				label.Key("key1"), label.Key("key2"),
 			}},
 			init:    []int{},
-			wantKVs: []kv.KeyValue{},
+			wantKVs: []label.KeyValue{},
 		},
 		{
 			name: "map with both drop fields",
 			value: MapUpdate{
-				DropSingleK: kv.Key("key1"),
-				DropMultiK: []kv.Key{
-					kv.Key("key1"),
-					kv.Key("key2"),
+				DropSingleK: label.Key("key1"),
+				DropMultiK: []label.Key{
+					label.Key("key1"),
+					label.Key("key2"),
 				},
 			},
 			init:    []int{},
-			wantKVs: []kv.KeyValue{},
+			wantKVs: []label.KeyValue{},
 		},
 		{
 			name: "map with all fields",
 			value: MapUpdate{
-				DropSingleK: kv.Key("key1"),
-				DropMultiK: []kv.Key{
-					kv.Key("key1"),
-					kv.Key("key2"),
+				DropSingleK: label.Key("key1"),
+				DropMultiK: []label.Key{
+					label.Key("key1"),
+					label.Key("key2"),
 				},
-				SingleKV: kv.String("key4", "val4"),
-				MultiKV: []kv.KeyValue{
-					kv.String("key1", ""),
-					kv.String("key2", "val2"),
-					kv.String("key3", "val3"),
+				SingleKV: label.String("key4", "val4"),
+				MultiKV: []label.KeyValue{
+					label.String("key1", ""),
+					label.String("key2", "val2"),
+					label.String("key3", "val3"),
 				},
 			},
 			init: []int{},
-			wantKVs: []kv.KeyValue{
-				kv.String("key1", ""),
-				kv.String("key2", "val2"),
-				kv.String("key3", "val3"),
-				kv.String("key4", "val4"),
+			wantKVs: []label.KeyValue{
+				label.String("key1", ""),
+				label.String("key2", "val2"),
+				label.String("key3", "val3"),
+				label.String("key4", "val4"),
 			},
 		},
 		{
 			name: "Existing map with MultiKV",
-			value: MapUpdate{MultiKV: []kv.KeyValue{
-				kv.Int64("key1", 1),
-				kv.String("key2", "val2")},
+			value: MapUpdate{MultiKV: []label.KeyValue{
+				label.Int64("key1", 1),
+				label.String("key2", "val2")},
 			},
 			init: []int{5},
-			wantKVs: []kv.KeyValue{
-				kv.Int64("key1", 1),
-				kv.String("key2", "val2"),
-				kv.Int("key5", 5),
+			wantKVs: []label.KeyValue{
+				label.Int64("key1", 1),
+				label.String("key2", "val2"),
+				label.Int("key5", 5),
 			},
 		},
 		{
 			name:  "Existing map with SingleKV",
-			value: MapUpdate{SingleKV: kv.String("key1", "val1")},
+			value: MapUpdate{SingleKV: label.String("key1", "val1")},
 			init:  []int{5},
-			wantKVs: []kv.KeyValue{
-				kv.String("key1", "val1"),
-				kv.Int("key5", 5),
+			wantKVs: []label.KeyValue{
+				label.String("key1", "val1"),
+				label.Int("key5", 5),
 			},
 		},
 		{
 			name: "Existing map with both add fields",
-			value: MapUpdate{SingleKV: kv.Int64("key1", 3),
-				MultiKV: []kv.KeyValue{
-					kv.String("key1", ""),
-					kv.String("key2", "val2")},
+			value: MapUpdate{SingleKV: label.Int64("key1", 3),
+				MultiKV: []label.KeyValue{
+					label.String("key1", ""),
+					label.String("key2", "val2")},
 			},
 			init: []int{5},
-			wantKVs: []kv.KeyValue{
-				kv.String("key1", ""),
-				kv.String("key2", "val2"),
-				kv.Int("key5", 5),
+			wantKVs: []label.KeyValue{
+				label.String("key1", ""),
+				label.String("key2", "val2"),
+				label.Int("key5", 5),
 			},
 		},
 		{
 			name:  "Existing map with empty MapUpdate",
 			value: MapUpdate{},
 			init:  []int{5},
-			wantKVs: []kv.KeyValue{
-				kv.Int("key5", 5),
+			wantKVs: []label.KeyValue{
+				label.Int("key5", 5),
 			},
 		},
 		{
 			name:  "Existing map with DropSingleK",
-			value: MapUpdate{DropSingleK: kv.Key("key1")},
+			value: MapUpdate{DropSingleK: label.Key("key1")},
 			init:  []int{1, 5},
-			wantKVs: []kv.KeyValue{
-				kv.Int("key5", 5),
+			wantKVs: []label.KeyValue{
+				label.Int("key5", 5),
 			},
 		},
 		{
 			name: "Existing map with DropMultiK",
-			value: MapUpdate{DropMultiK: []kv.Key{
-				kv.Key("key1"), kv.Key("key2"),
+			value: MapUpdate{DropMultiK: []label.Key{
+				label.Key("key1"), label.Key("key2"),
 			}},
 			init: []int{1, 5},
-			wantKVs: []kv.KeyValue{
-				kv.Int("key5", 5),
+			wantKVs: []label.KeyValue{
+				label.Int("key5", 5),
 			},
 		},
 		{
 			name: "Existing map with both drop fields",
 			value: MapUpdate{
-				DropSingleK: kv.Key("key1"),
-				DropMultiK: []kv.Key{
-					kv.Key("key1"),
-					kv.Key("key2"),
+				DropSingleK: label.Key("key1"),
+				DropMultiK: []label.Key{
+					label.Key("key1"),
+					label.Key("key2"),
 				},
 			},
 			init: []int{1, 2, 5},
-			wantKVs: []kv.KeyValue{
-				kv.Int("key5", 5),
+			wantKVs: []label.KeyValue{
+				label.Int("key5", 5),
 			},
 		},
 		{
 			name: "Existing map with all the fields",
 			value: MapUpdate{
-				DropSingleK: kv.Key("key1"),
-				DropMultiK: []kv.Key{
-					kv.Key("key1"),
-					kv.Key("key2"),
-					kv.Key("key5"),
-					kv.Key("key6"),
+				DropSingleK: label.Key("key1"),
+				DropMultiK: []label.Key{
+					label.Key("key1"),
+					label.Key("key2"),
+					label.Key("key5"),
+					label.Key("key6"),
 				},
-				SingleKV: kv.String("key4", "val4"),
-				MultiKV: []kv.KeyValue{
-					kv.String("key1", ""),
-					kv.String("key2", "val2"),
-					kv.String("key3", "val3"),
+				SingleKV: label.String("key4", "val4"),
+				MultiKV: []label.KeyValue{
+					label.String("key1", ""),
+					label.String("key2", "val2"),
+					label.String("key3", "val3"),
 				},
 			},
 			init: []int{5, 6, 7},
-			wantKVs: []kv.KeyValue{
-				kv.String("key1", ""),
-				kv.String("key2", "val2"),
-				kv.String("key3", "val3"),
-				kv.String("key4", "val4"),
-				kv.Int("key7", 7),
+			wantKVs: []label.KeyValue{
+				label.String("key1", ""),
+				label.String("key2", "val2"),
+				label.String("key3", "val3"),
+				label.String("key4", "val4"),
+				label.Int("key7", 7),
 			},
 		},
 	}
@@ -279,7 +279,7 @@ func getTestCases() []testCase {
 func makeTestMap(ints []int) Map {
 	r := make(rawMap, len(ints))
 	for _, v := range ints {
-		r[kv.Key(fmt.Sprintf("key%d", v))] = kv.IntValue(v)
+		r[label.Key(fmt.Sprintf("key%d", v))] = label.IntValue(v)
 	}
 	return newMap(r)
 }
diff --git a/api/global/internal/benchmark_test.go b/api/global/internal/benchmark_test.go
index d8e4ca932c4..4abada40d75 100644
--- a/api/global/internal/benchmark_test.go
+++ b/api/global/internal/benchmark_test.go
@@ -20,7 +20,7 @@ import (
 
 	"go.opentelemetry.io/otel/api/global"
 	"go.opentelemetry.io/otel/api/global/internal"
-	"go.opentelemetry.io/otel/api/kv"
+	"go.opentelemetry.io/otel/label"
 )
 
 func BenchmarkGlobalInt64CounterAddNoSDK(b *testing.B) {
@@ -30,7 +30,7 @@ func BenchmarkGlobalInt64CounterAddNoSDK(b *testing.B) {
 	internal.ResetForTest()
 	ctx := context.Background()
 	sdk := global.Meter("test")
-	labs := []kv.KeyValue{kv.String("A", "B")}
+	labs := []label.KeyValue{label.String("A", "B")}
 	cnt := Must(sdk).NewInt64Counter("int64.counter")
 
 	b.ResetTimer()
diff --git a/api/global/internal/meter.go b/api/global/internal/meter.go
index 43f28227c6d..ce3ed20996c 100644
--- a/api/global/internal/meter.go
+++ b/api/global/internal/meter.go
@@ -20,9 +20,9 @@ import (
 	"sync/atomic"
 	"unsafe"
 
-	"go.opentelemetry.io/otel/api/kv"
 	"go.opentelemetry.io/otel/api/metric"
 	"go.opentelemetry.io/otel/api/metric/registry"
+	"go.opentelemetry.io/otel/label"
 )
 
 // This file contains the forwarding implementation of metric.Provider
@@ -108,7 +108,7 @@ type syncHandle struct {
 	delegate unsafe.Pointer // (*metric.HandleImpl)
 
 	inst   *syncImpl
-	labels []kv.KeyValue
+	labels []label.KeyValue
 
 	initialize sync.Once
 }
@@ -227,7 +227,7 @@ func (inst *syncImpl) Implementation() interface{} {
 	return inst
 }
 
-func (inst *syncImpl) Bind(labels []kv.KeyValue) metric.BoundSyncImpl {
+func (inst *syncImpl) Bind(labels []label.KeyValue) metric.BoundSyncImpl {
 	if implPtr := (*metric.SyncImpl)(atomic.LoadPointer(&inst.delegate)); implPtr != nil {
 		return (*implPtr).Bind(labels)
 	}
@@ -299,13 +299,13 @@ func (obs *asyncImpl) setDelegate(d metric.MeterImpl) {
 
 // Metric updates
 
-func (m *meterImpl) RecordBatch(ctx context.Context, labels []kv.KeyValue, measurements ...metric.Measurement) {
+func (m *meterImpl) RecordBatch(ctx context.Context, labels []label.KeyValue, measurements ...metric.Measurement) {
 	if delegatePtr := (*metric.MeterImpl)(atomic.LoadPointer(&m.delegate)); delegatePtr != nil {
 		(*delegatePtr).RecordBatch(ctx, labels, measurements...)
 	}
 }
 
-func (inst *syncImpl) RecordOne(ctx context.Context, number metric.Number, labels []kv.KeyValue) {
+func (inst *syncImpl) RecordOne(ctx context.Context, number metric.Number, labels []label.KeyValue) {
 	if instPtr := (*metric.SyncImpl)(atomic.LoadPointer(&inst.delegate)); instPtr != nil {
 		(*instPtr).RecordOne(ctx, number, labels)
 	}
diff --git a/api/global/internal/meter_test.go b/api/global/internal/meter_test.go
index aa962ba0188..0ebc09b55f3 100644
--- a/api/global/internal/meter_test.go
+++ b/api/global/internal/meter_test.go
@@ -23,9 +23,9 @@ import (
 
 	"go.opentelemetry.io/otel/api/global"
 	"go.opentelemetry.io/otel/api/global/internal"
-	"go.opentelemetry.io/otel/api/kv"
 	"go.opentelemetry.io/otel/api/metric"
 	metrictest "go.opentelemetry.io/otel/internal/metric"
+	"go.opentelemetry.io/otel/label"
 )
 
 var Must = metric.Must
@@ -35,7 +35,7 @@ type measured struct {
 	Name                   string
 	InstrumentationName    string
 	InstrumentationVersion string
-	Labels                 map[kv.Key]kv.Value
+	Labels                 map[label.Key]label.Value
 	Number                 metric.Number
 }
 
@@ -55,10 +55,10 @@ func asStructs(batches []metrictest.Batch) []measured {
 	return r
 }
 
-func asMap(kvs ...kv.KeyValue) map[kv.Key]kv.Value {
-	m := map[kv.Key]kv.Value{}
-	for _, kv := range kvs {
-		m[kv.Key] = kv.Value
+func asMap(kvs ...label.KeyValue) map[label.Key]label.Value {
+	m := map[label.Key]label.Value{}
+	for _, label := range kvs {
+		m[label.Key] = label.Value
 	}
 	return m
 }
@@ -72,9 +72,9 @@ func TestDirect(t *testing.T) {
 	ctx := context.Background()
 	meter1 := global.Meter("test1", metric.WithInstrumentationVersion("semver:v1.0.0"))
 	meter2 := global.Meter("test2")
-	labels1 := []kv.KeyValue{kv.String("A", "B")}
-	labels2 := []kv.KeyValue{kv.String("C", "D")}
-	labels3 := []kv.KeyValue{kv.String("E", "F")}
+	labels1 := []label.KeyValue{label.String("A", "B")}
+	labels2 := []label.KeyValue{label.String("C", "D")}
+	labels3 := []label.KeyValue{label.String("E", "F")}
 
 	counter := Must(meter1).NewInt64Counter("test.counter")
 	counter.Add(ctx, 1, labels1...)
@@ -171,7 +171,7 @@ func TestBound(t *testing.T) {
 	// vs. the above, to cover all the instruments.
 	ctx := context.Background()
 	glob := global.Meter("test")
-	labels1 := []kv.KeyValue{kv.String("A", "B")}
+	labels1 := []label.KeyValue{label.String("A", "B")}
 
 	counter := Must(glob).NewFloat64Counter("test.counter")
 	boundC := counter.Bind(labels1...)
@@ -215,7 +215,7 @@ func TestUnbind(t *testing.T) {
 	internal.ResetForTest()
 
 	glob := global.Meter("test")
-	labels1 := []kv.KeyValue{kv.String("A", "B")}
+	labels1 := []label.KeyValue{label.String("A", "B")}
 
 	counter := Must(glob).NewFloat64Counter("test.counter")
 	boundC := counter.Bind(labels1...)
diff --git a/api/metric/api_test.go b/api/metric/api_test.go
index 66c6758eedd..459e9a92591 100644
--- a/api/metric/api_test.go
+++ b/api/metric/api_test.go
@@ -20,10 +20,10 @@ import (
 	"fmt"
 	"testing"
 
-	"go.opentelemetry.io/otel/api/kv"
 	"go.opentelemetry.io/otel/api/metric"
 	"go.opentelemetry.io/otel/api/unit"
 	mockTest "go.opentelemetry.io/otel/internal/metric"
+	"go.opentelemetry.io/otel/label"
 
 	"github.com/google/go-cmp/cmp"
 	"github.com/stretchr/testify/assert"
@@ -99,7 +99,7 @@ func TestCounter(t *testing.T) {
 		mockSDK, meter := mockTest.NewMeter()
 		c := Must(meter).NewFloat64Counter("test.counter.float")
 		ctx := context.Background()
-		labels := []kv.KeyValue{kv.String("A", "B")}
+		labels := []label.KeyValue{label.String("A", "B")}
 		c.Add(ctx, 1994.1, labels...)
 		boundInstrument := c.Bind(labels...)
 		boundInstrument.Add(ctx, -742)
@@ -112,7 +112,7 @@ func TestCounter(t *testing.T) {
 		mockSDK, meter := mockTest.NewMeter()
 		c := Must(meter).NewInt64Counter("test.counter.int")
 		ctx := context.Background()
-		labels := []kv.KeyValue{kv.String("A", "B"), kv.String("C", "D")}
+		labels := []label.KeyValue{label.String("A", "B"), label.String("C", "D")}
 		c.Add(ctx, 42, labels...)
 		boundInstrument := c.Bind(labels...)
 		boundInstrument.Add(ctx, 4200)
@@ -126,7 +126,7 @@ func TestCounter(t *testing.T) {
 		mockSDK, meter := mockTest.NewMeter()
 		c := Must(meter).NewInt64UpDownCounter("test.updowncounter.int")
 		ctx := context.Background()
-		labels := []kv.KeyValue{kv.String("A", "B"), kv.String("C", "D")}
+		labels := []label.KeyValue{label.String("A", "B"), label.String("C", "D")}
 		c.Add(ctx, 100, labels...)
 		boundInstrument := c.Bind(labels...)
 		boundInstrument.Add(ctx, -100)
@@ -139,7 +139,7 @@ func TestCounter(t *testing.T) {
 		mockSDK, meter := mockTest.NewMeter()
 		c := Must(meter).NewFloat64UpDownCounter("test.updowncounter.float")
 		ctx := context.Background()
-		labels := []kv.KeyValue{kv.String("A", "B"), kv.String("C", "D")}
+		labels := []label.KeyValue{label.String("A", "B"), label.String("C", "D")}
 		c.Add(ctx, 100.1, labels...)
 		boundInstrument := c.Bind(labels...)
 		boundInstrument.Add(ctx, -76)
@@ -155,7 +155,7 @@ func TestValueRecorder(t *testing.T) {
 		mockSDK, meter := mockTest.NewMeter()
 		m := Must(meter).NewFloat64ValueRecorder("test.valuerecorder.float")
 		ctx := context.Background()
-		labels := []kv.KeyValue{}
+		labels := []label.KeyValue{}
 		m.Record(ctx, 42, labels...)
 		boundInstrument := m.Bind(labels...)
 		boundInstrument.Record(ctx, 0)
@@ -168,7 +168,7 @@ func TestValueRecorder(t *testing.T) {
 		mockSDK, meter := mockTest.NewMeter()
 		m := Must(meter).NewInt64ValueRecorder("test.valuerecorder.int")
 		ctx := context.Background()
-		labels := []kv.KeyValue{kv.Int("I", 1)}
+		labels := []label.KeyValue{label.Int("I", 1)}
 		m.Record(ctx, 173, labels...)
 		boundInstrument := m.Bind(labels...)
 		boundInstrument.Record(ctx, 80)
@@ -181,7 +181,7 @@ func TestValueRecorder(t *testing.T) {
 
 func TestObserverInstruments(t *testing.T) {
 	t.Run("float valueobserver", func(t *testing.T) {
-		labels := []kv.KeyValue{kv.String("O", "P")}
+		labels := []label.KeyValue{label.String("O", "P")}
 		mockSDK, meter := mockTest.NewMeter()
 		o := Must(meter).NewFloat64ValueObserver("test.valueobserver.float", func(_ context.Context, result metric.Float64ObserverResult) {
 			result.Observe(42.1, labels...)
@@ -192,7 +192,7 @@ func TestObserverInstruments(t *testing.T) {
 		)
 	})
 	t.Run("int valueobserver", func(t *testing.T) {
-		labels := []kv.KeyValue{}
+		labels := []label.KeyValue{}
 		mockSDK, meter := mockTest.NewMeter()
 		o := Must(meter).NewInt64ValueObserver("test.observer.int", func(_ context.Context, result metric.Int64ObserverResult) {
 			result.Observe(-142, labels...)
@@ -203,7 +203,7 @@ func TestObserverInstruments(t *testing.T) {
 		)
 	})
 	t.Run("float sumobserver", func(t *testing.T) {
-		labels := []kv.KeyValue{kv.String("O", "P")}
+		labels := []label.KeyValue{label.String("O", "P")}
 		mockSDK, meter := mockTest.NewMeter()
 		o := Must(meter).NewFloat64SumObserver("test.sumobserver.float", func(_ context.Context, result metric.Float64ObserverResult) {
 			result.Observe(42.1, labels...)
@@ -214,7 +214,7 @@ func TestObserverInstruments(t *testing.T) {
 		)
 	})
 	t.Run("int sumobserver", func(t *testing.T) {
-		labels := []kv.KeyValue{}
+		labels := []label.KeyValue{}
 		mockSDK, meter := mockTest.NewMeter()
 		o := Must(meter).NewInt64SumObserver("test.observer.int", func(_ context.Context, result metric.Int64ObserverResult) {
 			result.Observe(-142, labels...)
@@ -225,7 +225,7 @@ func TestObserverInstruments(t *testing.T) {
 		)
 	})
 	t.Run("float updownsumobserver", func(t *testing.T) {
-		labels := []kv.KeyValue{kv.String("O", "P")}
+		labels := []label.KeyValue{label.String("O", "P")}
 		mockSDK, meter := mockTest.NewMeter()
 		o := Must(meter).NewFloat64UpDownSumObserver("test.updownsumobserver.float", func(_ context.Context, result metric.Float64ObserverResult) {
 			result.Observe(42.1, labels...)
@@ -236,7 +236,7 @@ func TestObserverInstruments(t *testing.T) {
 		)
 	})
 	t.Run("int updownsumobserver", func(t *testing.T) {
-		labels := []kv.KeyValue{}
+		labels := []label.KeyValue{}
 		mockSDK, meter := mockTest.NewMeter()
 		o := Must(meter).NewInt64UpDownSumObserver("test.observer.int", func(_ context.Context, result metric.Int64ObserverResult) {
 			result.Observe(-142, labels...)
@@ -248,7 +248,7 @@ func TestObserverInstruments(t *testing.T) {
 	})
 }
 
-func checkSyncBatches(t *testing.T, ctx context.Context, labels []kv.KeyValue, mock *mockTest.MeterImpl, nkind metric.NumberKind, mkind metric.Kind, instrument metric.InstrumentImpl, expected ...float64) {
+func checkSyncBatches(t *testing.T, ctx context.Context, labels []label.KeyValue, mock *mockTest.MeterImpl, nkind metric.NumberKind, mkind metric.Kind, instrument metric.InstrumentImpl, expected ...float64) {
 	t.Helper()
 	if len(mock.MeasurementBatches) != 3 {
 		t.Errorf("Expected 3 recorded measurement batches, got %d", len(mock.MeasurementBatches))
@@ -296,9 +296,9 @@ func TestBatchObserverInstruments(t *testing.T) {
 	var obs1 metric.Int64ValueObserver
 	var obs2 metric.Float64ValueObserver
 
-	labels := []kv.KeyValue{
-		kv.String("A", "B"),
-		kv.String("C", "D"),
+	labels := []label.KeyValue{
+		label.String("A", "B"),
+		label.String("C", "D"),
 	}
 
 	cb := Must(meter).NewBatchObserver(
@@ -335,7 +335,7 @@ func TestBatchObserverInstruments(t *testing.T) {
 	require.Equal(t, 0, m2.Number.CompareNumber(metric.Float64NumberKind, number(t, metric.Float64NumberKind, 42)))
 }
 
-func checkObserverBatch(t *testing.T, labels []kv.KeyValue, mock *mockTest.MeterImpl, nkind metric.NumberKind, mkind metric.Kind, observer metric.AsyncImpl, expected float64) {
+func checkObserverBatch(t *testing.T, labels []label.KeyValue, mock *mockTest.MeterImpl, nkind metric.NumberKind, mkind metric.Kind, observer metric.AsyncImpl, expected float64) {
 	t.Helper()
 	assert.Len(t, mock.MeasurementBatches, 1)
 	if len(mock.MeasurementBatches) < 1 {
@@ -374,7 +374,7 @@ type testWrappedMeter struct {
 
 var _ metric.MeterImpl = testWrappedMeter{}
 
-func (testWrappedMeter) RecordBatch(context.Context, []kv.KeyValue, ...metric.Measurement) {
+func (testWrappedMeter) RecordBatch(context.Context, []label.KeyValue, ...metric.Measurement) {
 }
 
 func (testWrappedMeter) NewSyncInstrument(_ metric.Descriptor) (metric.SyncImpl, error) {
diff --git a/api/metric/async.go b/api/metric/async.go
index 3f5a946adb8..d0d488df130 100644
--- a/api/metric/async.go
+++ b/api/metric/async.go
@@ -17,7 +17,7 @@ package metric
 import (
 	"context"
 
-	"go.opentelemetry.io/otel/api/kv"
+	"go.opentelemetry.io/otel/label"
 )
 
 // The file is organized as follows:
@@ -57,25 +57,25 @@ type BatchObserverFunc func(context.Context, BatchObserverResult)
 // observations for one asynchronous integer metric instrument.
 type Int64ObserverResult struct {
 	instrument AsyncImpl
-	function   func([]kv.KeyValue, ...Observation)
+	function   func([]label.KeyValue, ...Observation)
 }
 
 // Float64ObserverResult is passed to an observer callback to capture
 // observations for one asynchronous floating point metric instrument.
 type Float64ObserverResult struct {
 	instrument AsyncImpl
-	function   func([]kv.KeyValue, ...Observation)
+	function   func([]label.KeyValue, ...Observation)
 }
 
 // BatchObserverResult is passed to a batch observer callback to
 // capture observations for multiple asynchronous instruments.
 type BatchObserverResult struct {
-	function func([]kv.KeyValue, ...Observation)
+	function func([]label.KeyValue, ...Observation)
 }
 
 // Observe captures a single integer value from the associated
 // instrument callback, with the given labels.
-func (ir Int64ObserverResult) Observe(value int64, labels ...kv.KeyValue) {
+func (ir Int64ObserverResult) Observe(value int64, labels ...label.KeyValue) {
 	ir.function(labels, Observation{
 		instrument: ir.instrument,
 		number:     NewInt64Number(value),
@@ -84,7 +84,7 @@ func (ir Int64ObserverResult) Observe(value int64, labels ...kv.KeyValue) {
 
 // Observe captures a single floating point value from the associated
 // instrument callback, with the given labels.
-func (fr Float64ObserverResult) Observe(value float64, labels ...kv.KeyValue) {
+func (fr Float64ObserverResult) Observe(value float64, labels ...label.KeyValue) {
 	fr.function(labels, Observation{
 		instrument: fr.instrument,
 		number:     NewFloat64Number(value),
@@ -93,7 +93,7 @@ func (fr Float64ObserverResult) Observe(value float64, labels ...kv.KeyValue) {
 
 // Observe captures a multiple observations from the associated batch
 // instrument callback, with the given labels.
-func (br BatchObserverResult) Observe(labels []kv.KeyValue, obs ...Observation) {
+func (br BatchObserverResult) Observe(labels []label.KeyValue, obs ...Observation) {
 	br.function(labels, obs...)
 }
 
@@ -114,7 +114,7 @@ type AsyncSingleRunner interface {
 	// receives one captured observation.  (The function accepts
 	// multiple observations so the same implementation can be
 	// used for batch runners.)
-	Run(ctx context.Context, single AsyncImpl, capture func([]kv.KeyValue, ...Observation))
+	Run(ctx context.Context, single AsyncImpl, capture func([]label.KeyValue, ...Observation))
 
 	AsyncRunner
 }
@@ -124,7 +124,7 @@ type AsyncSingleRunner interface {
 type AsyncBatchRunner interface {
 	// Run accepts a function for capturing observations of
 	// multiple instruments.
-	Run(ctx context.Context, capture func([]kv.KeyValue, ...Observation))
+	Run(ctx context.Context, capture func([]label.KeyValue, ...Observation))
 
 	AsyncRunner
 }
@@ -158,7 +158,7 @@ func (*Float64ObserverFunc) AnyRunner() {}
 func (*BatchObserverFunc) AnyRunner() {}
 
 // Run implements AsyncSingleRunner.
-func (i *Int64ObserverFunc) Run(ctx context.Context, impl AsyncImpl, function func([]kv.KeyValue, ...Observation)) {
+func (i *Int64ObserverFunc) Run(ctx context.Context, impl AsyncImpl, function func([]label.KeyValue, ...Observation)) {
 	(*i)(ctx, Int64ObserverResult{
 		instrument: impl,
 		function:   function,
@@ -166,7 +166,7 @@ func (i *Int64ObserverFunc) Run(ctx context.Context, impl AsyncImpl, function fu
 }
 
 // Run implements AsyncSingleRunner.
-func (f *Float64ObserverFunc) Run(ctx context.Context, impl AsyncImpl, function func([]kv.KeyValue, ...Observation)) {
+func (f *Float64ObserverFunc) Run(ctx context.Context, impl AsyncImpl, function func([]label.KeyValue, ...Observation)) {
 	(*f)(ctx, Float64ObserverResult{
 		instrument: impl,
 		function:   function,
@@ -174,7 +174,7 @@ func (f *Float64ObserverFunc) Run(ctx context.Context, impl AsyncImpl, function
 }
 
 // Run implements AsyncBatchRunner.
-func (b *BatchObserverFunc) Run(ctx context.Context, function func([]kv.KeyValue, ...Observation)) {
+func (b *BatchObserverFunc) Run(ctx context.Context, function func([]label.KeyValue, ...Observation)) {
 	(*b)(ctx, BatchObserverResult{
 		function: function,
 	})
diff --git a/api/metric/counter.go b/api/metric/counter.go
index e9e73a35877..c03421d2a3f 100644
--- a/api/metric/counter.go
+++ b/api/metric/counter.go
@@ -17,7 +17,7 @@ package metric
 import (
 	"context"
 
-	"go.opentelemetry.io/otel/api/kv"
+	"go.opentelemetry.io/otel/label"
 )
 
 // Float64Counter is a metric that accumulates float64 values.
@@ -46,14 +46,14 @@ type BoundInt64Counter struct {
 
 // Bind creates a bound instrument for this counter. The labels are
 // associated with values recorded via subsequent calls to Record.
-func (c Float64Counter) Bind(labels ...kv.KeyValue) (h BoundFloat64Counter) {
+func (c Float64Counter) Bind(labels ...label.KeyValue) (h BoundFloat64Counter) {
 	h.syncBoundInstrument = c.bind(labels)
 	return
 }
 
 // Bind creates a bound instrument for this counter. The labels are
 // associated with values recorded via subsequent calls to Record.
-func (c Int64Counter) Bind(labels ...kv.KeyValue) (h BoundInt64Counter) {
+func (c Int64Counter) Bind(labels ...label.KeyValue) (h BoundInt64Counter) {
 	h.syncBoundInstrument = c.bind(labels)
 	return
 }
@@ -72,13 +72,13 @@ func (c Int64Counter) Measurement(value int64) Measurement {
 
 // Add adds the value to the counter's sum. The labels should contain
 // the keys and values to be associated with this value.
-func (c Float64Counter) Add(ctx context.Context, value float64, labels ...kv.KeyValue) {
+func (c Float64Counter) Add(ctx context.Context, value float64, labels ...label.KeyValue) {
 	c.directRecord(ctx, NewFloat64Number(value), labels)
 }
 
 // Add adds the value to the counter's sum. The labels should contain
 // the keys and values to be associated with this value.
-func (c Int64Counter) Add(ctx context.Context, value int64, labels ...kv.KeyValue) {
+func (c Int64Counter) Add(ctx context.Context, value int64, labels ...label.KeyValue) {
 	c.directRecord(ctx, NewInt64Number(value), labels)
 }
 
diff --git a/api/metric/meter.go b/api/metric/meter.go
index cec2c72153c..079c294776f 100644
--- a/api/metric/meter.go
+++ b/api/metric/meter.go
@@ -17,7 +17,7 @@ package metric
 import (
 	"context"
 
-	"go.opentelemetry.io/otel/api/kv"
+	"go.opentelemetry.io/otel/label"
 )
 
 // The file is organized as follows:
@@ -52,7 +52,7 @@ type Meter struct {
 }
 
 // RecordBatch atomically records a batch of measurements.
-func (m Meter) RecordBatch(ctx context.Context, ls []kv.KeyValue, ms ...Measurement) {
+func (m Meter) RecordBatch(ctx context.Context, ls []label.KeyValue, ms ...Measurement) {
 	if m.impl == nil {
 		return
 	}
diff --git a/api/metric/noop.go b/api/metric/noop.go
index 9a54ebc5b00..de2c5681a9f 100644
--- a/api/metric/noop.go
+++ b/api/metric/noop.go
@@ -17,7 +17,7 @@ package metric
 import (
 	"context"
 
-	"go.opentelemetry.io/otel/api/kv"
+	"go.opentelemetry.io/otel/label"
 )
 
 type NoopProvider struct{}
@@ -50,9 +50,9 @@ func (noopBoundInstrument) RecordOne(context.Context, Number) {
 func (noopBoundInstrument) Unbind() {
 }
 
-func (NoopSync) Bind([]kv.KeyValue) BoundSyncImpl {
+func (NoopSync) Bind([]label.KeyValue) BoundSyncImpl {
 	return noopBoundInstrument{}
 }
 
-func (NoopSync) RecordOne(context.Context, Number, []kv.KeyValue) {
+func (NoopSync) RecordOne(context.Context, Number, []label.KeyValue) {
 }
diff --git a/api/metric/number.go b/api/metric/number.go
index 1e04a0009f0..c3ca0ed7923 100644
--- a/api/metric/number.go
+++ b/api/metric/number.go
@@ -21,7 +21,7 @@ import (
 	"math"
 	"sync/atomic"
 
-	"go.opentelemetry.io/otel/api/internal"
+	"go.opentelemetry.io/otel/internal"
 )
 
 // NumberKind describes the data type of the Number.
diff --git a/api/metric/registry/registry.go b/api/metric/registry/registry.go
index dfcd1fbc28e..16b6883a9a6 100644
--- a/api/metric/registry/registry.go
+++ b/api/metric/registry/registry.go
@@ -19,8 +19,8 @@ import (
 	"fmt"
 	"sync"
 
-	"go.opentelemetry.io/otel/api/kv"
 	"go.opentelemetry.io/otel/api/metric"
+	"go.opentelemetry.io/otel/label"
 )
 
 // Provider is a standard metric.Provider for wrapping `MeterImpl`
@@ -75,7 +75,7 @@ func NewUniqueInstrumentMeterImpl(impl metric.MeterImpl) metric.MeterImpl {
 }
 
 // RecordBatch implements metric.MeterImpl.
-func (u *uniqueInstrumentMeterImpl) RecordBatch(ctx context.Context, labels []kv.KeyValue, ms ...metric.Measurement) {
+func (u *uniqueInstrumentMeterImpl) RecordBatch(ctx context.Context, labels []label.KeyValue, ms ...metric.Measurement) {
 	u.impl.RecordBatch(ctx, labels, ms...)
 }
 
diff --git a/api/metric/sdkapi.go b/api/metric/sdkapi.go
index 1d255d56c41..3c4e11ee4fb 100644
--- a/api/metric/sdkapi.go
+++ b/api/metric/sdkapi.go
@@ -17,14 +17,14 @@ package metric
 import (
 	"context"
 
-	"go.opentelemetry.io/otel/api/kv"
+	"go.opentelemetry.io/otel/label"
 )
 
 // MeterImpl is the interface an SDK must implement to supply a Meter
 // implementation.
 type MeterImpl interface {
 	// RecordBatch atomically records a batch of measurements.
-	RecordBatch(context.Context, []kv.KeyValue, ...Measurement)
+	RecordBatch(context.Context, []label.KeyValue, ...Measurement)
 
 	// NewSyncInstrument returns a newly constructed
 	// synchronous instrument implementation or an error, should
@@ -59,10 +59,10 @@ type SyncImpl interface {
 
 	// Bind creates an implementation-level bound instrument,
 	// binding a label set with this instrument implementation.
-	Bind(labels []kv.KeyValue) BoundSyncImpl
+	Bind(labels []label.KeyValue) BoundSyncImpl
 
 	// RecordOne captures a single synchronous metric event.
-	RecordOne(ctx context.Context, number Number, labels []kv.KeyValue)
+	RecordOne(ctx context.Context, number Number, labels []label.KeyValue)
 }
 
 // BoundSyncImpl is the implementation-level interface to a
diff --git a/api/metric/sync.go b/api/metric/sync.go
index e98def2d2b4..a08a65ba127 100644
--- a/api/metric/sync.go
+++ b/api/metric/sync.go
@@ -18,7 +18,7 @@ import (
 	"context"
 	"errors"
 
-	"go.opentelemetry.io/otel/api/kv"
+	"go.opentelemetry.io/otel/label"
 )
 
 // ErrSDKReturnedNilImpl is returned when a new `MeterImpl` returns nil.
@@ -82,7 +82,7 @@ func (s syncInstrument) SyncImpl() SyncImpl {
 	return s.instrument
 }
 
-func (s syncInstrument) bind(labels []kv.KeyValue) syncBoundInstrument {
+func (s syncInstrument) bind(labels []label.KeyValue) syncBoundInstrument {
 	return newSyncBoundInstrument(s.instrument.Bind(labels))
 }
 
@@ -94,7 +94,7 @@ func (s syncInstrument) int64Measurement(value int64) Measurement {
 	return newMeasurement(s.instrument, NewInt64Number(value))
 }
 
-func (s syncInstrument) directRecord(ctx context.Context, number Number, labels []kv.KeyValue) {
+func (s syncInstrument) directRecord(ctx context.Context, number Number, labels []label.KeyValue) {
 	s.instrument.RecordOne(ctx, number, labels)
 }
 
diff --git a/api/metric/updowncounter.go b/api/metric/updowncounter.go
index 26366c3d805..10182460aaf 100644
--- a/api/metric/updowncounter.go
+++ b/api/metric/updowncounter.go
@@ -17,7 +17,7 @@ package metric
 import (
 	"context"
 
-	"go.opentelemetry.io/otel/api/kv"
+	"go.opentelemetry.io/otel/label"
 )
 
 // Float64UpDownCounter is a metric instrument that sums floating
@@ -47,14 +47,14 @@ type BoundInt64UpDownCounter struct {
 
 // Bind creates a bound instrument for this counter. The labels are
 // associated with values recorded via subsequent calls to Record.
-func (c Float64UpDownCounter) Bind(labels ...kv.KeyValue) (h BoundFloat64UpDownCounter) {
+func (c Float64UpDownCounter) Bind(labels ...label.KeyValue) (h BoundFloat64UpDownCounter) {
 	h.syncBoundInstrument = c.bind(labels)
 	return
 }
 
 // Bind creates a bound instrument for this counter. The labels are
 // associated with values recorded via subsequent calls to Record.
-func (c Int64UpDownCounter) Bind(labels ...kv.KeyValue) (h BoundInt64UpDownCounter) {
+func (c Int64UpDownCounter) Bind(labels ...label.KeyValue) (h BoundInt64UpDownCounter) {
 	h.syncBoundInstrument = c.bind(labels)
 	return
 }
@@ -73,13 +73,13 @@ func (c Int64UpDownCounter) Measurement(value int64) Measurement {
 
 // Add adds the value to the counter's sum. The labels should contain
 // the keys and values to be associated with this value.
-func (c Float64UpDownCounter) Add(ctx context.Context, value float64, labels ...kv.KeyValue) {
+func (c Float64UpDownCounter) Add(ctx context.Context, value float64, labels ...label.KeyValue) {
 	c.directRecord(ctx, NewFloat64Number(value), labels)
 }
 
 // Add adds the value to the counter's sum. The labels should contain
 // the keys and values to be associated with this value.
-func (c Int64UpDownCounter) Add(ctx context.Context, value int64, labels ...kv.KeyValue) {
+func (c Int64UpDownCounter) Add(ctx context.Context, value int64, labels ...label.KeyValue) {
 	c.directRecord(ctx, NewInt64Number(value), labels)
 }
 
diff --git a/api/metric/valuerecorder.go b/api/metric/valuerecorder.go
index f4723fb98f4..fa7e2d4f8a5 100644
--- a/api/metric/valuerecorder.go
+++ b/api/metric/valuerecorder.go
@@ -17,7 +17,7 @@ package metric
 import (
 	"context"
 
-	"go.opentelemetry.io/otel/api/kv"
+	"go.opentelemetry.io/otel/label"
 )
 
 // Float64ValueRecorder is a metric that records float64 values.
@@ -46,14 +46,14 @@ type BoundInt64ValueRecorder struct {
 
 // Bind creates a bound instrument for this ValueRecorder. The labels are
 // associated with values recorded via subsequent calls to Record.
-func (c Float64ValueRecorder) Bind(labels ...kv.KeyValue) (h BoundFloat64ValueRecorder) {
+func (c Float64ValueRecorder) Bind(labels ...label.KeyValue) (h BoundFloat64ValueRecorder) {
 	h.syncBoundInstrument = c.bind(labels)
 	return
 }
 
 // Bind creates a bound instrument for this ValueRecorder. The labels are
 // associated with values recorded via subsequent calls to Record.
-func (c Int64ValueRecorder) Bind(labels ...kv.KeyValue) (h BoundInt64ValueRecorder) {
+func (c Int64ValueRecorder) Bind(labels ...label.KeyValue) (h BoundInt64ValueRecorder) {
 	h.syncBoundInstrument = c.bind(labels)
 	return
 }
@@ -73,14 +73,14 @@ func (c Int64ValueRecorder) Measurement(value int64) Measurement {
 // Record adds a new value to the list of ValueRecorder's records. The
 // labels should contain the keys and values to be associated with
 // this value.
-func (c Float64ValueRecorder) Record(ctx context.Context, value float64, labels ...kv.KeyValue) {
+func (c Float64ValueRecorder) Record(ctx context.Context, value float64, labels ...label.KeyValue) {
 	c.directRecord(ctx, NewFloat64Number(value), labels)
 }
 
 // Record adds a new value to the ValueRecorder's distribution. The
 // labels should contain the keys and values to be associated with
 // this value.
-func (c Int64ValueRecorder) Record(ctx context.Context, value int64, labels ...kv.KeyValue) {
+func (c Int64ValueRecorder) Record(ctx context.Context, value int64, labels ...label.KeyValue) {
 	c.directRecord(ctx, NewInt64Number(value), labels)
 }
 
diff --git a/api/trace/api.go b/api/trace/api.go
index a0e11e5fcff..19528d43bda 100644
--- a/api/trace/api.go
+++ b/api/trace/api.go
@@ -18,8 +18,8 @@ import (
 	"context"
 	"time"
 
-	"go.opentelemetry.io/otel/api/kv"
 	"go.opentelemetry.io/otel/codes"
+	"go.opentelemetry.io/otel/label"
 )
 
 type Provider interface {
@@ -103,10 +103,10 @@ type Span interface {
 	End(options ...EndOption)
 
 	// AddEvent adds an event to the span.
-	AddEvent(ctx context.Context, name string, attrs ...kv.KeyValue)
+	AddEvent(ctx context.Context, name string, attrs ...label.KeyValue)
 	// AddEventWithTimestamp adds an event with a custom timestamp
 	// to the span.
-	AddEventWithTimestamp(ctx context.Context, timestamp time.Time, name string, attrs ...kv.KeyValue)
+	AddEventWithTimestamp(ctx context.Context, timestamp time.Time, name string, attrs ...label.KeyValue)
 
 	// IsRecording returns true if the span is active and recording events is enabled.
 	IsRecording() bool
@@ -131,7 +131,7 @@ type Span interface {
 	SetName(name string)
 
 	// Set span attributes
-	SetAttributes(...kv.KeyValue)
+	SetAttributes(...label.KeyValue)
 
 	// Set singular span attribute, with type inference.
 	SetAttribute(string, interface{})
@@ -143,7 +143,7 @@ type StartOption func(*StartConfig)
 // StartConfig provides options to set properties of span at the time of starting
 // a new span.
 type StartConfig struct {
-	Attributes []kv.KeyValue
+	Attributes []label.KeyValue
 	StartTime  time.Time
 	Links      []Link
 	Record     bool
@@ -164,7 +164,7 @@ type StartConfig struct {
 //      be correlated.
 type Link struct {
 	SpanContext
-	Attributes []kv.KeyValue
+	Attributes []label.KeyValue
 }
 
 // SpanKind represents the role of a Span inside a Trace. Often, this defines how a Span
@@ -232,7 +232,7 @@ func WithStartTime(t time.Time) StartOption {
 // WithAttributes sets attributes to span. These attributes provides additional
 // data about the span.
 // Multiple `WithAttributes` options appends the attributes preserving the order.
-func WithAttributes(attrs ...kv.KeyValue) StartOption {
+func WithAttributes(attrs ...label.KeyValue) StartOption {
 	return func(c *StartConfig) {
 		c.Attributes = append(c.Attributes, attrs...)
 	}
@@ -259,7 +259,7 @@ func WithNewRoot() StartOption {
 }
 
 // LinkedTo allows instantiating a Span with initial Links.
-func LinkedTo(sc SpanContext, attrs ...kv.KeyValue) StartOption {
+func LinkedTo(sc SpanContext, attrs ...label.KeyValue) StartOption {
 	return func(c *StartConfig) {
 		c.Links = append(c.Links, Link{sc, attrs})
 	}
diff --git a/api/trace/context_test.go b/api/trace/context_test.go
index 7e4891e66d5..57c1b0a04d0 100644
--- a/api/trace/context_test.go
+++ b/api/trace/context_test.go
@@ -19,9 +19,9 @@ import (
 	"testing"
 	"time"
 
-	"go.opentelemetry.io/otel/api/kv"
 	"go.opentelemetry.io/otel/api/trace"
 	"go.opentelemetry.io/otel/codes"
+	"go.opentelemetry.io/otel/label"
 )
 
 func TestSetCurrentSpanOverridesPreviouslySetSpan(t *testing.T) {
@@ -93,7 +93,7 @@ func (mockSpan) SetError(v bool) {
 }
 
 // SetAttributes does nothing.
-func (mockSpan) SetAttributes(attributes ...kv.KeyValue) {
+func (mockSpan) SetAttributes(attributes ...label.KeyValue) {
 }
 
 // SetAttribute does nothing.
@@ -114,9 +114,9 @@ func (mockSpan) Tracer() trace.Tracer {
 }
 
 // Event does nothing.
-func (mockSpan) AddEvent(ctx context.Context, name string, attrs ...kv.KeyValue) {
+func (mockSpan) AddEvent(ctx context.Context, name string, attrs ...label.KeyValue) {
 }
 
 // AddEventWithTimestamp does nothing.
-func (mockSpan) AddEventWithTimestamp(ctx context.Context, timestamp time.Time, name string, attrs ...kv.KeyValue) {
+func (mockSpan) AddEventWithTimestamp(ctx context.Context, timestamp time.Time, name string, attrs ...label.KeyValue) {
 }
diff --git a/api/trace/noop_span.go b/api/trace/noop_span.go
index b35e9ce6439..27f0d319f3d 100644
--- a/api/trace/noop_span.go
+++ b/api/trace/noop_span.go
@@ -18,8 +18,8 @@ import (
 	"context"
 	"time"
 
-	"go.opentelemetry.io/otel/api/kv"
 	"go.opentelemetry.io/otel/codes"
+	"go.opentelemetry.io/otel/label"
 )
 
 type NoopSpan struct {
@@ -46,7 +46,7 @@ func (NoopSpan) SetError(v bool) {
 }
 
 // SetAttributes does nothing.
-func (NoopSpan) SetAttributes(attributes ...kv.KeyValue) {
+func (NoopSpan) SetAttributes(attributes ...label.KeyValue) {
 }
 
 // SetAttribute does nothing.
@@ -67,11 +67,11 @@ func (NoopSpan) Tracer() Tracer {
 }
 
 // AddEvent does nothing.
-func (NoopSpan) AddEvent(ctx context.Context, name string, attrs ...kv.KeyValue) {
+func (NoopSpan) AddEvent(ctx context.Context, name string, attrs ...label.KeyValue) {
 }
 
 // AddEventWithTimestamp does nothing.
-func (NoopSpan) AddEventWithTimestamp(ctx context.Context, timestamp time.Time, name string, attrs ...kv.KeyValue) {
+func (NoopSpan) AddEventWithTimestamp(ctx context.Context, timestamp time.Time, name string, attrs ...label.KeyValue) {
 }
 
 // SetName does nothing.
diff --git a/api/trace/tracetest/event.go b/api/trace/tracetest/event.go
index 4e58d33cb4a..e62b8c8cbbf 100644
--- a/api/trace/tracetest/event.go
+++ b/api/trace/tracetest/event.go
@@ -17,12 +17,12 @@ package tracetest
 import (
 	"time"
 
-	"go.opentelemetry.io/otel/api/kv"
+	"go.opentelemetry.io/otel/label"
 )
 
 // Event encapsulates the properties of calls to AddEvent or AddEventWithTimestamp.
 type Event struct {
 	Timestamp  time.Time
 	Name       string
-	Attributes map[kv.Key]kv.Value
+	Attributes map[label.Key]label.Value
 }
diff --git a/api/trace/tracetest/span.go b/api/trace/tracetest/span.go
index c161f5951e4..c60e8525c83 100644
--- a/api/trace/tracetest/span.go
+++ b/api/trace/tracetest/span.go
@@ -21,14 +21,14 @@ import (
 	"sync"
 	"time"
 
-	"go.opentelemetry.io/otel/api/kv"
 	"go.opentelemetry.io/otel/api/trace"
 	"go.opentelemetry.io/otel/codes"
+	"go.opentelemetry.io/otel/label"
 )
 
 const (
-	errorTypeKey    = kv.Key("error.type")
-	errorMessageKey = kv.Key("error.message")
+	errorTypeKey    = label.Key("error.type")
+	errorMessageKey = label.Key("error.message")
 	errorEventName  = "error"
 )
 
@@ -45,9 +45,9 @@ type Span struct {
 	endTime       time.Time
 	statusCode    codes.Code
 	statusMessage string
-	attributes    map[kv.Key]kv.Value
+	attributes    map[label.Key]label.Value
 	events        []Event
-	links         map[trace.SpanContext][]kv.KeyValue
+	links         map[trace.SpanContext][]label.KeyValue
 	spanKind      trace.SpanKind
 }
 
@@ -110,11 +110,11 @@ func (s *Span) RecordError(ctx context.Context, err error, opts ...trace.ErrorOp
 	)
 }
 
-func (s *Span) AddEvent(ctx context.Context, name string, attrs ...kv.KeyValue) {
+func (s *Span) AddEvent(ctx context.Context, name string, attrs ...label.KeyValue) {
 	s.AddEventWithTimestamp(ctx, time.Now(), name, attrs...)
 }
 
-func (s *Span) AddEventWithTimestamp(ctx context.Context, timestamp time.Time, name string, attrs ...kv.KeyValue) {
+func (s *Span) AddEventWithTimestamp(ctx context.Context, timestamp time.Time, name string, attrs ...label.KeyValue) {
 	s.lock.Lock()
 	defer s.lock.Unlock()
 
@@ -122,7 +122,7 @@ func (s *Span) AddEventWithTimestamp(ctx context.Context, timestamp time.Time, n
 		return
 	}
 
-	attributes := make(map[kv.Key]kv.Value)
+	attributes := make(map[label.Key]label.Value)
 
 	for _, attr := range attrs {
 		attributes[attr.Key] = attr.Value
@@ -166,7 +166,7 @@ func (s *Span) SetName(name string) {
 	s.name = name
 }
 
-func (s *Span) SetAttributes(attrs ...kv.KeyValue) {
+func (s *Span) SetAttributes(attrs ...label.KeyValue) {
 	s.lock.Lock()
 	defer s.lock.Unlock()
 
@@ -180,7 +180,7 @@ func (s *Span) SetAttributes(attrs ...kv.KeyValue) {
 }
 
 func (s *Span) SetAttribute(k string, v interface{}) {
-	s.SetAttributes(kv.Any(k, v))
+	s.SetAttributes(label.Any(k, v))
 }
 
 // Name returns the name most recently set on the Span, either at or after creation time.
@@ -199,11 +199,11 @@ func (s *Span) ParentSpanID() trace.SpanID {
 // Attributes returns the attributes set on the Span, either at or after creation time.
 // If the same attribute key was set multiple times, the last call will be used.
 // Attributes cannot be changed after End has been called on the Span.
-func (s *Span) Attributes() map[kv.Key]kv.Value {
+func (s *Span) Attributes() map[label.Key]label.Value {
 	s.lock.RLock()
 	defer s.lock.RUnlock()
 
-	attributes := make(map[kv.Key]kv.Value)
+	attributes := make(map[label.Key]label.Value)
 
 	for k, v := range s.attributes {
 		attributes[k] = v
@@ -220,11 +220,11 @@ func (s *Span) Events() []Event {
 
 // Links returns the links set on the Span at creation time.
 // If multiple links for the same SpanContext were set, the last link will be used.
-func (s *Span) Links() map[trace.SpanContext][]kv.KeyValue {
-	links := make(map[trace.SpanContext][]kv.KeyValue)
+func (s *Span) Links() map[trace.SpanContext][]label.KeyValue {
+	links := make(map[trace.SpanContext][]label.KeyValue)
 
 	for sc, attributes := range s.links {
-		links[sc] = append([]kv.KeyValue{}, attributes...)
+		links[sc] = append([]label.KeyValue{}, attributes...)
 	}
 
 	return links
diff --git a/api/trace/tracetest/span_test.go b/api/trace/tracetest/span_test.go
index 433e5a71219..11fa68b988e 100644
--- a/api/trace/tracetest/span_test.go
+++ b/api/trace/tracetest/span_test.go
@@ -22,12 +22,12 @@ import (
 	"testing"
 	"time"
 
-	"go.opentelemetry.io/otel/api/kv"
 	"go.opentelemetry.io/otel/api/trace"
 	"go.opentelemetry.io/otel/api/trace/tracetest"
 	"go.opentelemetry.io/otel/codes"
 	"go.opentelemetry.io/otel/internal/matchers"
 	ottest "go.opentelemetry.io/otel/internal/testing"
+	"go.opentelemetry.io/otel/label"
 )
 
 func TestSpan(t *testing.T) {
@@ -161,9 +161,9 @@ func TestSpan(t *testing.T) {
 				expectedEvents := []tracetest.Event{{
 					Timestamp: testTime,
 					Name:      "error",
-					Attributes: map[kv.Key]kv.Value{
-						kv.Key("error.type"):    kv.StringValue(s.typ),
-						kv.Key("error.message"): kv.StringValue(s.msg),
+					Attributes: map[label.Key]label.Value{
+						label.Key("error.type"):    label.StringValue(s.typ),
+						label.Key("error.message"): label.StringValue(s.msg),
 					},
 				}}
 				e.Expect(subject.Events()).ToEqual(expectedEvents)
@@ -192,9 +192,9 @@ func TestSpan(t *testing.T) {
 			expectedEvents := []tracetest.Event{{
 				Timestamp: testTime,
 				Name:      "error",
-				Attributes: map[kv.Key]kv.Value{
-					kv.Key("error.type"):    kv.StringValue("go.opentelemetry.io/otel/internal/testing.TestError"),
-					kv.Key("error.message"): kv.StringValue(errMsg),
+				Attributes: map[label.Key]label.Value{
+					label.Key("error.type"):    label.StringValue("go.opentelemetry.io/otel/internal/testing.TestError"),
+					label.Key("error.message"): label.StringValue(errMsg),
 				},
 			}}
 			e.Expect(subject.Events()).ToEqual(expectedEvents)
@@ -331,7 +331,7 @@ func TestSpan(t *testing.T) {
 			subject, ok := span.(*tracetest.Span)
 			e.Expect(ok).ToBeTrue()
 
-			e.Expect(subject.Attributes()).ToEqual(map[kv.Key]kv.Value{})
+			e.Expect(subject.Attributes()).ToEqual(map[label.Key]label.Value{})
 		})
 
 		t.Run("returns the most recently set attributes", func(t *testing.T) {
@@ -345,9 +345,9 @@ func TestSpan(t *testing.T) {
 			subject, ok := span.(*tracetest.Span)
 			e.Expect(ok).ToBeTrue()
 
-			attr1 := kv.String("key1", "value1")
-			attr2 := kv.String("key2", "value2")
-			attr3 := kv.String("key3", "value3")
+			attr1 := label.String("key1", "value1")
+			attr2 := label.String("key2", "value2")
+			attr3 := label.String("key3", "value3")
 			unexpectedAttr := attr2.Key.String("unexpected")
 
 			subject.SetAttributes(attr1, unexpectedAttr, attr3)
@@ -371,7 +371,7 @@ func TestSpan(t *testing.T) {
 			subject, ok := span.(*tracetest.Span)
 			e.Expect(ok).ToBeTrue()
 
-			expectedAttr := kv.String("key", "value")
+			expectedAttr := label.String("key", "value")
 			subject.SetAttributes(expectedAttr)
 			subject.End()
 
@@ -401,7 +401,7 @@ func TestSpan(t *testing.T) {
 			go func() {
 				defer wg.Done()
 
-				subject.SetAttributes(kv.String("key", "value"))
+				subject.SetAttributes(label.String("key", "value"))
 			}()
 
 			go func() {
@@ -459,9 +459,9 @@ func TestSpan(t *testing.T) {
 			e.Expect(ok).ToBeTrue()
 
 			event1Name := "event1"
-			event1Attributes := []kv.KeyValue{
-				kv.String("event1Attr1", "foo"),
-				kv.String("event1Attr2", "bar"),
+			event1Attributes := []label.KeyValue{
+				label.String("event1Attr1", "foo"),
+				label.String("event1Attr2", "bar"),
 			}
 
 			event1Start := time.Now()
@@ -470,8 +470,8 @@ func TestSpan(t *testing.T) {
 
 			event2Timestamp := time.Now().AddDate(5, 0, 0)
 			event2Name := "event1"
-			event2Attributes := []kv.KeyValue{
-				kv.String("event2Attr", "abc"),
+			event2Attributes := []label.KeyValue{
+				label.String("event2Attr", "abc"),
 			}
 
 			subject.AddEventWithTimestamp(context.Background(), event2Timestamp, event2Name, event2Attributes...)
diff --git a/api/trace/tracetest/tracer.go b/api/trace/tracetest/tracer.go
index c8d06adebdf..9662c106898 100644
--- a/api/trace/tracetest/tracer.go
+++ b/api/trace/tracetest/tracer.go
@@ -18,8 +18,8 @@ import (
 	"context"
 	"time"
 
-	"go.opentelemetry.io/otel/api/kv"
 	"go.opentelemetry.io/otel/api/trace"
+	"go.opentelemetry.io/otel/label"
 )
 
 var _ trace.Tracer = (*Tracer)(nil)
@@ -48,20 +48,20 @@ func (t *Tracer) Start(ctx context.Context, name string, opts ...trace.StartOpti
 	span := &Span{
 		tracer:     t,
 		startTime:  startTime,
-		attributes: make(map[kv.Key]kv.Value),
-		links:      make(map[trace.SpanContext][]kv.KeyValue),
+		attributes: make(map[label.Key]label.Value),
+		links:      make(map[trace.SpanContext][]label.KeyValue),
 		spanKind:   c.SpanKind,
 	}
 
 	if c.NewRoot {
 		span.spanContext = trace.EmptySpanContext()
 
-		iodKey := kv.Key("ignored-on-demand")
+		iodKey := label.Key("ignored-on-demand")
 		if lsc := trace.SpanFromContext(ctx).SpanContext(); lsc.IsValid() {
-			span.links[lsc] = []kv.KeyValue{iodKey.String("current")}
+			span.links[lsc] = []label.KeyValue{iodKey.String("current")}
 		}
 		if rsc := trace.RemoteSpanContextFromContext(ctx); rsc.IsValid() {
-			span.links[rsc] = []kv.KeyValue{iodKey.String("remote")}
+			span.links[rsc] = []label.KeyValue{iodKey.String("remote")}
 		}
 	} else {
 		span.spanContext = t.config.SpanContextFunc(ctx)
diff --git a/api/trace/tracetest/tracer_test.go b/api/trace/tracetest/tracer_test.go
index 4af442b3972..f2999e2c515 100644
--- a/api/trace/tracetest/tracer_test.go
+++ b/api/trace/tracetest/tracer_test.go
@@ -23,10 +23,10 @@ import (
 	"time"
 
 	"go.opentelemetry.io/otel/api/apitest"
-	"go.opentelemetry.io/otel/api/kv"
 	"go.opentelemetry.io/otel/api/trace"
 	"go.opentelemetry.io/otel/api/trace/tracetest"
 	"go.opentelemetry.io/otel/internal/matchers"
+	"go.opentelemetry.io/otel/label"
 )
 
 func TestTracer(t *testing.T) {
@@ -68,8 +68,8 @@ func TestTracer(t *testing.T) {
 
 			e := matchers.NewExpecter(t)
 
-			attr1 := kv.String("a", "1")
-			attr2 := kv.String("b", "2")
+			attr1 := label.String("a", "1")
+			attr2 := label.String("b", "2")
 
 			subject := tp.Tracer(t.Name())
 			_, span := subject.Start(context.Background(), "test", trace.WithAttributes(attr1, attr2))
@@ -201,14 +201,14 @@ func TestTracer(t *testing.T) {
 			expectedLinks := []trace.Link{
 				{
 					SpanContext: parentSpanContext,
-					Attributes: []kv.KeyValue{
-						kv.String("ignored-on-demand", "current"),
+					Attributes: []label.KeyValue{
+						label.String("ignored-on-demand", "current"),
 					},
 				},
 				{
 					SpanContext: remoteParentSpanContext,
-					Attributes: []kv.KeyValue{
-						kv.String("ignored-on-demand", "remote"),
+					Attributes: []label.KeyValue{
+						label.String("ignored-on-demand", "remote"),
 					},
 				},
 			}
@@ -233,16 +233,16 @@ func TestTracer(t *testing.T) {
 			_, span := subject.Start(context.Background(), "link1")
 			link1 := trace.Link{
 				SpanContext: span.SpanContext(),
-				Attributes: []kv.KeyValue{
-					kv.String("a", "1"),
+				Attributes: []label.KeyValue{
+					label.String("a", "1"),
 				},
 			}
 
 			_, span = subject.Start(context.Background(), "link2")
 			link2 := trace.Link{
 				SpanContext: span.SpanContext(),
-				Attributes: []kv.KeyValue{
-					kv.String("b", "2"),
+				Attributes: []label.KeyValue{
+					label.String("b", "2"),
 				},
 			}
 
diff --git a/bridge/opentracing/bridge.go b/bridge/opentracing/bridge.go
index 7f5866c5cda..97d6786ee33 100644
--- a/bridge/opentracing/bridge.go
+++ b/bridge/opentracing/bridge.go
@@ -27,11 +27,11 @@ import (
 
 	otelcorrelation "go.opentelemetry.io/otel/api/correlation"
 	otelglobal "go.opentelemetry.io/otel/api/global"
-	otelcore "go.opentelemetry.io/otel/api/kv"
 	otelpropagation "go.opentelemetry.io/otel/api/propagation"
 	oteltrace "go.opentelemetry.io/otel/api/trace"
 	"go.opentelemetry.io/otel/codes"
 	otelparent "go.opentelemetry.io/otel/internal/trace/parent"
+	"go.opentelemetry.io/otel/label"
 
 	"go.opentelemetry.io/otel/bridge/opentracing/migration"
 )
@@ -58,19 +58,19 @@ func newBridgeSpanContext(otelSpanContext oteltrace.SpanContext, parentOtSpanCon
 }
 
 func (c *bridgeSpanContext) ForeachBaggageItem(handler func(k, v string) bool) {
-	c.baggageItems.Foreach(func(kv otelcore.KeyValue) bool {
+	c.baggageItems.Foreach(func(kv label.KeyValue) bool {
 		return handler(string(kv.Key), kv.Value.Emit())
 	})
 }
 
 func (c *bridgeSpanContext) setBaggageItem(restrictedKey, value string) {
 	crk := http.CanonicalHeaderKey(restrictedKey)
-	c.baggageItems = c.baggageItems.Apply(otelcorrelation.MapUpdate{SingleKV: otelcore.Key(crk).String(value)})
+	c.baggageItems = c.baggageItems.Apply(otelcorrelation.MapUpdate{SingleKV: label.String(crk, value)})
 }
 
 func (c *bridgeSpanContext) baggageItem(restrictedKey string) string {
 	crk := http.CanonicalHeaderKey(restrictedKey)
-	val, _ := c.baggageItems.Value(otelcore.Key(crk))
+	val, _ := c.baggageItems.Value(label.Key(crk))
 	return val.Emit()
 }
 
@@ -114,7 +114,7 @@ func (s *bridgeSpan) FinishWithOptions(opts ot.FinishOptions) {
 }
 
 func (s *bridgeSpan) logRecord(record ot.LogRecord) {
-	s.otelSpan.AddEventWithTimestamp(context.Background(), record.Timestamp, "", otLogFieldsToOtelCoreKeyValues(record.Fields)...)
+	s.otelSpan.AddEventWithTimestamp(context.Background(), record.Timestamp, "", otLogFieldsToOTelLabels(record.Fields)...)
 }
 
 func (s *bridgeSpan) Context() ot.SpanContext {
@@ -135,17 +135,17 @@ func (s *bridgeSpan) SetTag(key string, value interface{}) ot.Span {
 			s.otelSpan.SetStatus(codes.Unknown, "")
 		}
 	default:
-		s.otelSpan.SetAttributes(otTagToOtelCoreKeyValue(key, value))
+		s.otelSpan.SetAttributes(otTagToOTelLabel(key, value))
 	}
 	return s
 }
 
 func (s *bridgeSpan) LogFields(fields ...otlog.Field) {
-	s.otelSpan.AddEvent(context.Background(), "", otLogFieldsToOtelCoreKeyValues(fields)...)
+	s.otelSpan.AddEvent(context.Background(), "", otLogFieldsToOTelLabels(fields)...)
 }
 
 type bridgeFieldEncoder struct {
-	pairs []otelcore.KeyValue
+	pairs []label.KeyValue
 }
 
 var _ otlog.Encoder = &bridgeFieldEncoder{}
@@ -195,10 +195,10 @@ func (e *bridgeFieldEncoder) EmitLazyLogger(value otlog.LazyLogger) {
 }
 
 func (e *bridgeFieldEncoder) emitCommon(key string, value interface{}) {
-	e.pairs = append(e.pairs, otTagToOtelCoreKeyValue(key, value))
+	e.pairs = append(e.pairs, otTagToOTelLabel(key, value))
 }
 
-func otLogFieldsToOtelCoreKeyValues(fields []otlog.Field) []otelcore.KeyValue {
+func otLogFieldsToOTelLabels(fields []otlog.Field) []label.KeyValue {
 	encoder := &bridgeFieldEncoder{}
 	for _, field := range fields {
 		field.Marshal(encoder)
@@ -215,7 +215,7 @@ func (s *bridgeSpan) LogKV(alternatingKeyValues ...interface{}) {
 }
 
 func (s *bridgeSpan) SetBaggageItem(restrictedKey, value string) ot.Span {
-	s.updateOtelContext(restrictedKey, value)
+	s.updateOTelContext(restrictedKey, value)
 	s.setBaggageItemOnly(restrictedKey, value)
 	return s
 }
@@ -224,7 +224,7 @@ func (s *bridgeSpan) setBaggageItemOnly(restrictedKey, value string) {
 	s.ctx.setBaggageItem(restrictedKey, value)
 }
 
-func (s *bridgeSpan) updateOtelContext(restrictedKey, value string) {
+func (s *bridgeSpan) updateOTelContext(restrictedKey, value string) {
 	if s.extraBaggageItems == nil {
 		s.extraBaggageItems = make(map[string]string)
 	}
@@ -347,7 +347,7 @@ func (t *BridgeTracer) correlationSetHook(ctx context.Context) context.Context {
 	// context, so we don't care about the old hooks.
 	clearCtx, _, _ := otelcorrelation.ContextWithNoHooks(ctx)
 	m := otelcorrelation.MapFromContext(clearCtx)
-	m.Foreach(func(kv otelcore.KeyValue) bool {
+	m.Foreach(func(kv label.KeyValue) bool {
 		bSpan.setBaggageItemOnly(string(kv.Key), kv.Value.Emit())
 		return true
 	})
@@ -369,9 +369,9 @@ func (t *BridgeTracer) correlationGetHook(ctx context.Context, m otelcorrelation
 	if len(items) == 0 {
 		return m
 	}
-	kv := make([]otelcore.KeyValue, 0, len(items))
+	kv := make([]label.KeyValue, 0, len(items))
 	for k, v := range items {
-		kv = append(kv, otelcore.String(k, v))
+		kv = append(kv, label.String(k, v))
 	}
 	return m.Apply(otelcorrelation.MapUpdate{MultiKV: kv})
 }
@@ -384,7 +384,7 @@ func (t *BridgeTracer) StartSpan(operationName string, opts ...ot.StartSpanOptio
 		opt.Apply(&sso)
 	}
 	parentBridgeSC, links := otSpanReferencesToParentAndLinks(sso.References)
-	attributes, kind, hadTrueErrorTag := otTagsToOtelAttributesKindAndError(sso.Tags)
+	attributes, kind, hadTrueErrorTag := otTagsToOTelAttributesKindAndError(sso.Tags)
 	checkCtx := migration.WithDeferredSetup(context.Background())
 	if parentBridgeSC != nil {
 		checkCtx = oteltrace.ContextWithRemoteSpanContext(checkCtx, parentBridgeSC.otelSpanContext)
@@ -457,10 +457,10 @@ func (t *BridgeTracer) ContextWithSpanHook(ctx context.Context, span ot.Span) co
 	return ctx
 }
 
-func otTagsToOtelAttributesKindAndError(tags map[string]interface{}) ([]otelcore.KeyValue, oteltrace.SpanKind, bool) {
+func otTagsToOTelAttributesKindAndError(tags map[string]interface{}) ([]label.KeyValue, oteltrace.SpanKind, bool) {
 	kind := oteltrace.SpanKindInternal
 	err := false
-	var pairs []otelcore.KeyValue
+	var pairs []label.KeyValue
 	for k, v := range tags {
 		switch k {
 		case string(otext.SpanKind):
@@ -481,14 +481,14 @@ func otTagsToOtelAttributesKindAndError(tags map[string]interface{}) ([]otelcore
 				err = true
 			}
 		default:
-			pairs = append(pairs, otTagToOtelCoreKeyValue(k, v))
+			pairs = append(pairs, otTagToOTelLabel(k, v))
 		}
 	}
 	return pairs, kind, err
 }
 
-func otTagToOtelCoreKeyValue(k string, v interface{}) otelcore.KeyValue {
-	key := otTagToOtelCoreKey(k)
+func otTagToOTelLabel(k string, v interface{}) label.KeyValue {
+	key := otTagToOTelLabelKey(k)
 	switch val := v.(type) {
 	case bool:
 		return key.Bool(val)
@@ -515,8 +515,8 @@ func otTagToOtelCoreKeyValue(k string, v interface{}) otelcore.KeyValue {
 	}
 }
 
-func otTagToOtelCoreKey(k string) otelcore.Key {
-	return otelcore.Key(k)
+func otTagToOTelLabelKey(k string) label.Key {
+	return label.Key(k)
 }
 
 func otSpanReferencesToParentAndLinks(references []ot.SpanReference) (*bridgeSpanContext, []oteltrace.Link) {
@@ -530,34 +530,34 @@ func otSpanReferencesToParentAndLinks(references []ot.SpanReference) (*bridgeSpa
 			// We ignore foreign ot span contexts,
 			// sorry. We have no way of getting any
 			// TraceID and SpanID out of it for form a
-			// otelcore.SpanContext for otelcore.Link. And
+			// OTel SpanContext for OTel Link. And
 			// we can't make it a parent - it also needs a
-			// valid otelcore.SpanContext.
+			// valid OTel SpanContext.
 			continue
 		}
 		if parent != nil {
-			links = append(links, otSpanReferenceToOtelLink(bridgeSC, reference.Type))
+			links = append(links, otSpanReferenceToOTelLink(bridgeSC, reference.Type))
 		} else {
 			if reference.Type == ot.ChildOfRef {
 				parent = bridgeSC
 			} else {
-				links = append(links, otSpanReferenceToOtelLink(bridgeSC, reference.Type))
+				links = append(links, otSpanReferenceToOTelLink(bridgeSC, reference.Type))
 			}
 		}
 	}
 	return parent, links
 }
 
-func otSpanReferenceToOtelLink(bridgeSC *bridgeSpanContext, refType ot.SpanReferenceType) oteltrace.Link {
+func otSpanReferenceToOTelLink(bridgeSC *bridgeSpanContext, refType ot.SpanReferenceType) oteltrace.Link {
 	return oteltrace.Link{
 		SpanContext: bridgeSC.otelSpanContext,
-		Attributes:  otSpanReferenceTypeToOtelLinkAttributes(refType),
+		Attributes:  otSpanReferenceTypeToOTelLinkAttributes(refType),
 	}
 }
 
-func otSpanReferenceTypeToOtelLinkAttributes(refType ot.SpanReferenceType) []otelcore.KeyValue {
-	return []otelcore.KeyValue{
-		otelcore.String("ot-span-reference-type", otSpanReferenceTypeToString(refType)),
+func otSpanReferenceTypeToOTelLinkAttributes(refType ot.SpanReferenceType) []label.KeyValue {
+	return []label.KeyValue{
+		label.String("ot-span-reference-type", otSpanReferenceTypeToString(refType)),
 	}
 }
 
diff --git a/bridge/opentracing/internal/mock.go b/bridge/opentracing/internal/mock.go
index cdd6568fe14..f346ffa33ac 100644
--- a/bridge/opentracing/internal/mock.go
+++ b/bridge/opentracing/internal/mock.go
@@ -22,21 +22,21 @@ import (
 	"time"
 
 	otelcorrelation "go.opentelemetry.io/otel/api/correlation"
-	otelcore "go.opentelemetry.io/otel/api/kv"
 	oteltrace "go.opentelemetry.io/otel/api/trace"
 	"go.opentelemetry.io/otel/codes"
 	otelparent "go.opentelemetry.io/otel/internal/trace/parent"
+	"go.opentelemetry.io/otel/label"
 
 	"go.opentelemetry.io/otel/bridge/opentracing/migration"
 )
 
 var (
-	ComponentKey     = otelcore.Key("component")
-	ServiceKey       = otelcore.Key("service")
-	StatusCodeKey    = otelcore.Key("status.code")
-	StatusMessageKey = otelcore.Key("status.message")
-	ErrorKey         = otelcore.Key("error")
-	NameKey          = otelcore.Key("name")
+	ComponentKey     = label.Key("component")
+	ServiceKey       = label.Key("service")
+	StatusCodeKey    = label.Key("status.code")
+	StatusMessageKey = label.Key("status.message")
+	ErrorKey         = label.Key("error")
+	NameKey          = label.Key("name")
 )
 
 type MockContextKeyValue struct {
@@ -225,14 +225,14 @@ func (s *MockSpan) SetError(v bool) {
 	s.SetAttributes(ErrorKey.Bool(v))
 }
 
-func (s *MockSpan) SetAttributes(attributes ...otelcore.KeyValue) {
+func (s *MockSpan) SetAttributes(attributes ...label.KeyValue) {
 	s.applyUpdate(otelcorrelation.MapUpdate{
 		MultiKV: attributes,
 	})
 }
 
 func (s *MockSpan) SetAttribute(k string, v interface{}) {
-	s.SetAttributes(otelcore.Any(k, v))
+	s.SetAttributes(label.Any(k, v))
 }
 
 func (s *MockSpan) applyUpdate(update otelcorrelation.MapUpdate) {
@@ -281,8 +281,8 @@ func (s *MockSpan) RecordError(ctx context.Context, err error, opts ...oteltrace
 	}
 
 	s.AddEventWithTimestamp(ctx, cfg.Timestamp, "error",
-		otelcore.String("error.type", reflect.TypeOf(err).String()),
-		otelcore.String("error.message", err.Error()),
+		label.String("error.type", reflect.TypeOf(err).String()),
+		label.String("error.message", err.Error()),
 	)
 }
 
@@ -290,11 +290,11 @@ func (s *MockSpan) Tracer() oteltrace.Tracer {
 	return s.officialTracer
 }
 
-func (s *MockSpan) AddEvent(ctx context.Context, name string, attrs ...otelcore.KeyValue) {
+func (s *MockSpan) AddEvent(ctx context.Context, name string, attrs ...label.KeyValue) {
 	s.AddEventWithTimestamp(ctx, time.Now(), name, attrs...)
 }
 
-func (s *MockSpan) AddEventWithTimestamp(ctx context.Context, timestamp time.Time, name string, attrs ...otelcore.KeyValue) {
+func (s *MockSpan) AddEventWithTimestamp(ctx context.Context, timestamp time.Time, name string, attrs ...label.KeyValue) {
 	s.Events = append(s.Events, MockEvent{
 		CtxAttributes: otelcorrelation.MapFromContext(ctx),
 		Timestamp:     timestamp,
diff --git a/bridge/opentracing/mix_test.go b/bridge/opentracing/mix_test.go
index 4fb67e43c4d..70d805375a6 100644
--- a/bridge/opentracing/mix_test.go
+++ b/bridge/opentracing/mix_test.go
@@ -23,8 +23,8 @@ import (
 
 	otelcorrelation "go.opentelemetry.io/otel/api/correlation"
 	otelglobal "go.opentelemetry.io/otel/api/global"
-	otelcore "go.opentelemetry.io/otel/api/kv"
 	oteltrace "go.opentelemetry.io/otel/api/trace"
+	"go.opentelemetry.io/otel/label"
 
 	"go.opentelemetry.io/otel/bridge/opentracing/internal"
 )
@@ -589,7 +589,7 @@ func (bio *baggageInteroperationTest) addAndRecordBaggage(t *testing.T, ctx cont
 	value := bio.baggageItems[idx].value
 
 	otSpan.SetBaggageItem(otKey, value)
-	ctx = otelcorrelation.NewContext(ctx, otelcore.String(otelKey, value))
+	ctx = otelcorrelation.NewContext(ctx, label.String(otelKey, value))
 
 	otRecording := make(map[string]string)
 	otSpan.Context().ForeachBaggageItem(func(key, value string) bool {
@@ -597,7 +597,7 @@ func (bio *baggageInteroperationTest) addAndRecordBaggage(t *testing.T, ctx cont
 		return true
 	})
 	otelRecording := make(map[string]string)
-	otelcorrelation.MapFromContext(ctx).Foreach(func(kv otelcore.KeyValue) bool {
+	otelcorrelation.MapFromContext(ctx).Foreach(func(kv label.KeyValue) bool {
 		otelRecording[string(kv.Key)] = kv.Value.Emit()
 		return true
 	})
diff --git a/example/basic/main.go b/example/basic/main.go
index f00c4c015d8..3fb8d13deb7 100644
--- a/example/basic/main.go
+++ b/example/basic/main.go
@@ -20,17 +20,17 @@ import (
 
 	"go.opentelemetry.io/otel/api/correlation"
 	"go.opentelemetry.io/otel/api/global"
-	"go.opentelemetry.io/otel/api/kv"
 	"go.opentelemetry.io/otel/api/metric"
 	"go.opentelemetry.io/otel/api/trace"
 	"go.opentelemetry.io/otel/exporters/stdout"
+	"go.opentelemetry.io/otel/label"
 )
 
 var (
-	fooKey     = kv.Key("ex.com/foo")
-	barKey     = kv.Key("ex.com/bar")
-	lemonsKey  = kv.Key("ex.com/lemons")
-	anotherKey = kv.Key("ex.com/another")
+	fooKey     = label.Key("ex.com/foo")
+	barKey     = label.Key("ex.com/bar")
+	lemonsKey  = label.Key("ex.com/lemons")
+	anotherKey = label.Key("ex.com/another")
 )
 
 func main() {
@@ -46,7 +46,7 @@ func main() {
 	tracer := global.Tracer("ex.com/basic")
 	meter := global.Meter("ex.com/basic")
 
-	commonLabels := []kv.KeyValue{lemonsKey.Int(10), kv.String("A", "1"), kv.String("B", "2"), kv.String("C", "3")}
+	commonLabels := []label.KeyValue{lemonsKey.Int(10), label.String("A", "1"), label.String("B", "2"), label.String("C", "3")}
 
 	oneMetricCB := func(_ context.Context, result metric.Float64ObserverResult) {
 		result.Observe(1, commonLabels...)
@@ -72,7 +72,7 @@ func main() {
 		ctx, span = tracer.Start(ctx, "operation")
 		defer span.End()
 
-		span.AddEvent(ctx, "Nice operation!", kv.Key("bogons").Int(100))
+		span.AddEvent(ctx, "Nice operation!", label.Int("bogons", 100))
 		span.SetAttributes(anotherKey.String("yes"))
 
 		meter.RecordBatch(
diff --git a/example/jaeger/main.go b/example/jaeger/main.go
index e28592e0f60..80a6857fc31 100644
--- a/example/jaeger/main.go
+++ b/example/jaeger/main.go
@@ -21,7 +21,7 @@ import (
 	"log"
 
 	"go.opentelemetry.io/otel/api/global"
-	"go.opentelemetry.io/otel/api/kv"
+	"go.opentelemetry.io/otel/label"
 
 	"go.opentelemetry.io/otel/exporters/trace/jaeger"
 	sdktrace "go.opentelemetry.io/otel/sdk/trace"
@@ -34,9 +34,9 @@ func initTracer() func() {
 		jaeger.WithCollectorEndpoint("http://localhost:14268/api/traces"),
 		jaeger.WithProcess(jaeger.Process{
 			ServiceName: "trace-demo",
-			Tags: []kv.KeyValue{
-				kv.String("exporter", "jaeger"),
-				kv.Float64("float", 312.23),
+			Tags: []label.KeyValue{
+				label.String("exporter", "jaeger"),
+				label.Float64("float", 312.23),
 			},
 		}),
 		jaeger.WithSDK(&sdktrace.Config{DefaultSampler: sdktrace.AlwaysSample()}),
diff --git a/example/namedtracer/foo/foo.go b/example/namedtracer/foo/foo.go
index 88dd709f70e..12ab8261c54 100644
--- a/example/namedtracer/foo/foo.go
+++ b/example/namedtracer/foo/foo.go
@@ -18,12 +18,12 @@ import (
 	"context"
 
 	"go.opentelemetry.io/otel/api/global"
-	"go.opentelemetry.io/otel/api/kv"
 	"go.opentelemetry.io/otel/api/trace"
+	"go.opentelemetry.io/otel/label"
 )
 
 var (
-	lemonsKey = kv.Key("ex.com/lemons")
+	lemonsKey = label.Key("ex.com/lemons")
 )
 
 // SubOperation is an example to demonstrate the use of named tracer.
diff --git a/example/namedtracer/main.go b/example/namedtracer/main.go
index 961275de639..942961dd7be 100644
--- a/example/namedtracer/main.go
+++ b/example/namedtracer/main.go
@@ -18,20 +18,19 @@ import (
 	"context"
 	"log"
 
-	"go.opentelemetry.io/otel/api/kv"
-
 	"go.opentelemetry.io/otel/api/correlation"
 	"go.opentelemetry.io/otel/api/global"
 	"go.opentelemetry.io/otel/api/trace"
 	"go.opentelemetry.io/otel/example/namedtracer/foo"
 	"go.opentelemetry.io/otel/exporters/stdout"
+	"go.opentelemetry.io/otel/label"
 	sdktrace "go.opentelemetry.io/otel/sdk/trace"
 )
 
 var (
-	fooKey     = kv.Key("ex.com/foo")
-	barKey     = kv.Key("ex.com/bar")
-	anotherKey = kv.Key("ex.com/another")
+	fooKey     = label.Key("ex.com/foo")
+	barKey     = label.Key("ex.com/bar")
+	anotherKey = label.Key("ex.com/another")
 )
 
 var tp *sdktrace.Provider
@@ -68,7 +67,7 @@ func main() {
 	var span trace.Span
 	ctx, span = tracer.Start(ctx, "operation")
 	defer span.End()
-	span.AddEvent(ctx, "Nice operation!", kv.Key("bogons").Int(100))
+	span.AddEvent(ctx, "Nice operation!", label.Int("bogons", 100))
 	span.SetAttributes(anotherKey.String("yes"))
 	if err := foo.SubOperation(ctx); err != nil {
 		panic(err)
diff --git a/example/otel-collector/main.go b/example/otel-collector/main.go
index bd0100483a7..0512984c435 100644
--- a/example/otel-collector/main.go
+++ b/example/otel-collector/main.go
@@ -26,10 +26,10 @@ import (
 	"google.golang.org/grpc"
 
 	"go.opentelemetry.io/otel/api/global"
-	"go.opentelemetry.io/otel/api/kv"
 	"go.opentelemetry.io/otel/api/metric"
 	apitrace "go.opentelemetry.io/otel/api/trace"
 	"go.opentelemetry.io/otel/exporters/otlp"
+	"go.opentelemetry.io/otel/label"
 	"go.opentelemetry.io/otel/sdk/metric/controller/push"
 	"go.opentelemetry.io/otel/sdk/metric/processor/basic"
 	"go.opentelemetry.io/otel/sdk/metric/selector/simple"
@@ -58,7 +58,7 @@ func initProvider() (*otlp.Exporter, *push.Controller) {
 		sdktrace.WithConfig(sdktrace.Config{DefaultSampler: sdktrace.AlwaysSample()}),
 		sdktrace.WithResource(resource.New(
 			// the service name used to display traces in backends
-			kv.Key(semconv.ServiceNameKey).String("test-service"),
+			semconv.ServiceNameKey.String("test-service"),
 		)),
 		sdktrace.WithBatcher(exp),
 	)
@@ -92,10 +92,10 @@ func main() {
 
 	// labels represent additional key-value descriptors that can be bound to a
 	// metric observer or recorder.
-	commonLabels := []kv.KeyValue{
-		kv.String("labelA", "chocolate"),
-		kv.String("labelB", "raspberry"),
-		kv.String("labelC", "vanilla"),
+	commonLabels := []label.KeyValue{
+		label.String("labelA", "chocolate"),
+		label.String("labelB", "raspberry"),
+		label.String("labelC", "vanilla"),
 	}
 
 	// Recorder metric example
diff --git a/example/prometheus/main.go b/example/prometheus/main.go
index 65474917ff8..3f095ae4dc6 100644
--- a/example/prometheus/main.go
+++ b/example/prometheus/main.go
@@ -23,13 +23,13 @@ import (
 	"time"
 
 	"go.opentelemetry.io/otel/api/global"
-	"go.opentelemetry.io/otel/api/kv"
 	"go.opentelemetry.io/otel/api/metric"
 	"go.opentelemetry.io/otel/exporters/metric/prometheus"
+	"go.opentelemetry.io/otel/label"
 )
 
 var (
-	lemonsKey = kv.Key("ex.com/lemons")
+	lemonsKey = label.Key("ex.com/lemons")
 )
 
 func initMeter() {
@@ -51,7 +51,7 @@ func main() {
 	meter := global.Meter("ex.com/basic")
 	observerLock := new(sync.RWMutex)
 	observerValueToReport := new(float64)
-	observerLabelsToReport := new([]kv.KeyValue)
+	observerLabelsToReport := new([]label.KeyValue)
 	cb := func(_ context.Context, result metric.Float64ObserverResult) {
 		(*observerLock).RLock()
 		value := *observerValueToReport
@@ -66,8 +66,8 @@ func main() {
 	valuerecorder := metric.Must(meter).NewFloat64ValueRecorder("ex.com.two")
 	counter := metric.Must(meter).NewFloat64Counter("ex.com.three")
 
-	commonLabels := []kv.KeyValue{lemonsKey.Int(10), kv.String("A", "1"), kv.String("B", "2"), kv.String("C", "3")}
-	notSoCommonLabels := []kv.KeyValue{lemonsKey.Int(13)}
+	commonLabels := []label.KeyValue{lemonsKey.Int(10), label.String("A", "1"), label.String("B", "2"), label.String("C", "3")}
+	notSoCommonLabels := []label.KeyValue{lemonsKey.Int(13)}
 
 	ctx := context.Background()
 
diff --git a/exporters/metric/prometheus/example_test.go b/exporters/metric/prometheus/example_test.go
index 14714bf100c..441e1addd78 100644
--- a/exporters/metric/prometheus/example_test.go
+++ b/exporters/metric/prometheus/example_test.go
@@ -22,9 +22,9 @@ import (
 	"net/http"
 	"net/http/httptest"
 
-	"go.opentelemetry.io/otel/api/kv"
 	"go.opentelemetry.io/otel/api/metric"
 	"go.opentelemetry.io/otel/exporters/metric/prometheus"
+	"go.opentelemetry.io/otel/label"
 	"go.opentelemetry.io/otel/sdk/metric/controller/pull"
 	"go.opentelemetry.io/otel/sdk/resource"
 )
@@ -40,7 +40,7 @@ func ExampleNewExportPipeline() {
 	// Create a meter
 	exporter, err := prometheus.NewExportPipeline(
 		prometheus.Config{},
-		pull.WithResource(resource.New(kv.String("R", "V"))),
+		pull.WithResource(resource.New(label.String("R", "V"))),
 	)
 	if err != nil {
 		panic(err)
@@ -58,8 +58,8 @@ func ExampleNewExportPipeline() {
 		metric.WithDescription("Records values"),
 	)
 
-	counter.Add(ctx, 100, kv.String("key", "value"))
-	recorder.Record(ctx, 100, kv.String("key", "value"))
+	counter.Add(ctx, 100, label.String("key", "value"))
+	recorder.Record(ctx, 100, label.String("key", "value"))
 
 	// GET the HTTP endpoint
 	var input bytes.Buffer
diff --git a/exporters/metric/prometheus/prometheus.go b/exporters/metric/prometheus/prometheus.go
index 80f1c2721a7..77b428ce014 100644
--- a/exporters/metric/prometheus/prometheus.go
+++ b/exporters/metric/prometheus/prometheus.go
@@ -24,8 +24,8 @@ import (
 	"github.com/prometheus/client_golang/prometheus/promhttp"
 
 	"go.opentelemetry.io/otel/api/global"
-	"go.opentelemetry.io/otel/api/label"
 	"go.opentelemetry.io/otel/api/metric"
+	"go.opentelemetry.io/otel/label"
 	export "go.opentelemetry.io/otel/sdk/export/metric"
 	"go.opentelemetry.io/otel/sdk/export/metric/aggregation"
 	"go.opentelemetry.io/otel/sdk/metric/controller/pull"
diff --git a/exporters/metric/prometheus/prometheus_test.go b/exporters/metric/prometheus/prometheus_test.go
index ecfef6da3b6..ba09e2240dc 100644
--- a/exporters/metric/prometheus/prometheus_test.go
+++ b/exporters/metric/prometheus/prometheus_test.go
@@ -26,9 +26,9 @@ import (
 
 	"github.com/stretchr/testify/require"
 
-	"go.opentelemetry.io/otel/api/kv"
 	"go.opentelemetry.io/otel/api/metric"
 	"go.opentelemetry.io/otel/exporters/metric/prometheus"
+	"go.opentelemetry.io/otel/label"
 	"go.opentelemetry.io/otel/sdk/metric/controller/pull"
 	"go.opentelemetry.io/otel/sdk/resource"
 )
@@ -39,7 +39,7 @@ func TestPrometheusExporter(t *testing.T) {
 			DefaultHistogramBoundaries: []float64{-0.5, 1},
 		},
 		pull.WithCachePeriod(0),
-		pull.WithResource(resource.New(kv.String("R", "V"))),
+		pull.WithResource(resource.New(label.String("R", "V"))),
 	)
 	require.NoError(t, err)
 
@@ -48,9 +48,9 @@ func TestPrometheusExporter(t *testing.T) {
 	counter := metric.Must(meter).NewFloat64Counter("counter")
 	valuerecorder := metric.Must(meter).NewFloat64ValueRecorder("valuerecorder")
 
-	labels := []kv.KeyValue{
-		kv.Key("A").String("B"),
-		kv.Key("C").String("D"),
+	labels := []label.KeyValue{
+		label.Key("A").String("B"),
+		label.Key("C").String("D"),
 	}
 	ctx := context.Background()
 
@@ -128,14 +128,14 @@ func TestPrometheusStatefulness(t *testing.T) {
 		metric.WithDescription("Counts things"),
 	)
 
-	counter.Add(ctx, 100, kv.String("key", "value"))
+	counter.Add(ctx, 100, label.String("key", "value"))
 
 	require.Equal(t, `# HELP a_counter Counts things
 # TYPE a_counter counter
 a_counter{key="value"} 100
 `, scrape())
 
-	counter.Add(ctx, 100, kv.String("key", "value"))
+	counter.Add(ctx, 100, label.String("key", "value"))
 
 	require.Equal(t, `# HELP a_counter Counts things
 # TYPE a_counter counter
diff --git a/exporters/otlp/internal/transform/attribute.go b/exporters/otlp/internal/transform/attribute.go
index 3f10e7f3537..b50ff25c071 100644
--- a/exporters/otlp/internal/transform/attribute.go
+++ b/exporters/otlp/internal/transform/attribute.go
@@ -16,13 +16,13 @@ package transform
 
 import (
 	commonpb "go.opentelemetry.io/otel/exporters/otlp/internal/opentelemetry-proto-gen/common/v1"
+	"go.opentelemetry.io/otel/label"
 
-	"go.opentelemetry.io/otel/api/kv"
 	"go.opentelemetry.io/otel/sdk/resource"
 )
 
 // Attributes transforms a slice of KeyValues into a slice of OTLP attribute key-values.
-func Attributes(attrs []kv.KeyValue) []*commonpb.KeyValue {
+func Attributes(attrs []label.KeyValue) []*commonpb.KeyValue {
 	if len(attrs) == 0 {
 		return nil
 	}
@@ -48,33 +48,33 @@ func ResourceAttributes(resource *resource.Resource) []*commonpb.KeyValue {
 	return out
 }
 
-func toAttribute(v kv.KeyValue) *commonpb.KeyValue {
+func toAttribute(v label.KeyValue) *commonpb.KeyValue {
 	result := &commonpb.KeyValue{
 		Key:   string(v.Key),
 		Value: new(commonpb.AnyValue),
 	}
 	switch v.Value.Type() {
-	case kv.BOOL:
+	case label.BOOL:
 		result.Value.Value = &commonpb.AnyValue_BoolValue{
 			BoolValue: v.Value.AsBool(),
 		}
-	case kv.INT64, kv.INT32, kv.UINT32, kv.UINT64:
+	case label.INT64, label.INT32, label.UINT32, label.UINT64:
 		result.Value.Value = &commonpb.AnyValue_IntValue{
 			IntValue: v.Value.AsInt64(),
 		}
-	case kv.FLOAT32:
+	case label.FLOAT32:
 		result.Value.Value = &commonpb.AnyValue_DoubleValue{
 			DoubleValue: float64(v.Value.AsFloat32()),
 		}
-	case kv.FLOAT64:
+	case label.FLOAT64:
 		result.Value.Value = &commonpb.AnyValue_DoubleValue{
 			DoubleValue: v.Value.AsFloat64(),
 		}
-	case kv.STRING:
+	case label.STRING:
 		result.Value.Value = &commonpb.AnyValue_StringValue{
 			StringValue: v.Value.AsString(),
 		}
-	case kv.ARRAY:
+	case label.ARRAY:
 		result.Value.Value = toArrayAttribute(v)
 	default:
 		result.Value.Value = &commonpb.AnyValue_StringValue{
@@ -84,7 +84,7 @@ func toAttribute(v kv.KeyValue) *commonpb.KeyValue {
 	return result
 }
 
-func toArrayAttribute(v kv.KeyValue) *commonpb.AnyValue_ArrayValue {
+func toArrayAttribute(v label.KeyValue) *commonpb.AnyValue_ArrayValue {
 	array := v.Value.AsArray()
 	var resultValues []*commonpb.AnyValue
 
diff --git a/exporters/otlp/internal/transform/attribute_test.go b/exporters/otlp/internal/transform/attribute_test.go
index 7623f3ac20f..7cb2a56d430 100644
--- a/exporters/otlp/internal/transform/attribute_test.go
+++ b/exporters/otlp/internal/transform/attribute_test.go
@@ -19,12 +19,12 @@ import (
 
 	"github.com/stretchr/testify/assert"
 
-	"go.opentelemetry.io/otel/api/kv"
 	commonpb "go.opentelemetry.io/otel/exporters/otlp/internal/opentelemetry-proto-gen/common/v1"
+	"go.opentelemetry.io/otel/label"
 )
 
 type attributeTest struct {
-	attrs    []kv.KeyValue
+	attrs    []label.KeyValue
 	expected []*commonpb.KeyValue
 }
 
@@ -32,17 +32,17 @@ func TestAttributes(t *testing.T) {
 	for _, test := range []attributeTest{
 		{nil, nil},
 		{
-			[]kv.KeyValue{
-				kv.Int("int to int", 123),
-				kv.Uint("uint to int", 1234),
-				kv.Int32("int32 to int", 12345),
-				kv.Uint32("uint32 to int", 123456),
-				kv.Int64("int64 to int64", 1234567),
-				kv.Uint64("uint64 to int64", 12345678),
-				kv.Float32("float32 to double", 3.14),
-				kv.Float32("float64 to double", 1.61),
-				kv.String("string to string", "string"),
-				kv.Bool("bool to bool", true),
+			[]label.KeyValue{
+				label.Int("int to int", 123),
+				label.Uint("uint to int", 1234),
+				label.Int32("int32 to int", 12345),
+				label.Uint32("uint32 to int", 123456),
+				label.Int64("int64 to int64", 1234567),
+				label.Uint64("uint64 to int64", 12345678),
+				label.Float32("float32 to double", 3.14),
+				label.Float32("float64 to double", 1.61),
+				label.String("string to string", "string"),
+				label.Bool("bool to bool", true),
 			},
 			[]*commonpb.KeyValue{
 				{
@@ -157,17 +157,17 @@ func TestArrayAttributes(t *testing.T) {
 	for _, test := range []attributeTest{
 		{nil, nil},
 		{
-			[]kv.KeyValue{
-				kv.Array("bool array to bool array", []bool{true, false}),
-				kv.Array("int array to int64 array", []int{1, 2, 3}),
-				kv.Array("uint array to int64 array", []uint{1, 2, 3}),
-				kv.Array("int32 array to int64 array", []int32{1, 2, 3}),
-				kv.Array("uint32 array to int64 array", []uint32{1, 2, 3}),
-				kv.Array("int64 array to int64 array", []int64{1, 2, 3}),
-				kv.Array("uint64 array to int64 array", []uint64{1, 2, 3}),
-				kv.Array("float32 array to double array", []float32{1.11, 2.22, 3.33}),
-				kv.Array("float64 array to double array", []float64{1.11, 2.22, 3.33}),
-				kv.Array("string array to string array", []string{"foo", "bar", "baz"}),
+			[]label.KeyValue{
+				label.Array("bool array to bool array", []bool{true, false}),
+				label.Array("int array to int64 array", []int{1, 2, 3}),
+				label.Array("uint array to int64 array", []uint{1, 2, 3}),
+				label.Array("int32 array to int64 array", []int32{1, 2, 3}),
+				label.Array("uint32 array to int64 array", []uint32{1, 2, 3}),
+				label.Array("int64 array to int64 array", []int64{1, 2, 3}),
+				label.Array("uint64 array to int64 array", []uint64{1, 2, 3}),
+				label.Array("float32 array to double array", []float32{1.11, 2.22, 3.33}),
+				label.Array("float64 array to double array", []float64{1.11, 2.22, 3.33}),
+				label.Array("string array to string array", []string{"foo", "bar", "baz"}),
 			},
 			[]*commonpb.KeyValue{
 				newOTelBoolArray("bool array to bool array", []bool{true, false}),
diff --git a/exporters/otlp/internal/transform/metric.go b/exporters/otlp/internal/transform/metric.go
index a5b417c04ea..c76164aa277 100644
--- a/exporters/otlp/internal/transform/metric.go
+++ b/exporters/otlp/internal/transform/metric.go
@@ -27,8 +27,8 @@ import (
 	metricpb "go.opentelemetry.io/otel/exporters/otlp/internal/opentelemetry-proto-gen/metrics/v1"
 	resourcepb "go.opentelemetry.io/otel/exporters/otlp/internal/opentelemetry-proto-gen/resource/v1"
 
-	"go.opentelemetry.io/otel/api/label"
 	"go.opentelemetry.io/otel/api/metric"
+	"go.opentelemetry.io/otel/label"
 	export "go.opentelemetry.io/otel/sdk/export/metric"
 	"go.opentelemetry.io/otel/sdk/export/metric/aggregation"
 	"go.opentelemetry.io/otel/sdk/instrumentation"
diff --git a/exporters/otlp/internal/transform/metric_test.go b/exporters/otlp/internal/transform/metric_test.go
index 7a09e432648..d3024e0d213 100644
--- a/exporters/otlp/internal/transform/metric_test.go
+++ b/exporters/otlp/internal/transform/metric_test.go
@@ -26,10 +26,9 @@ import (
 	commonpb "go.opentelemetry.io/otel/exporters/otlp/internal/opentelemetry-proto-gen/common/v1"
 	metricpb "go.opentelemetry.io/otel/exporters/otlp/internal/opentelemetry-proto-gen/metrics/v1"
 
-	"go.opentelemetry.io/otel/api/kv"
-	"go.opentelemetry.io/otel/api/label"
 	"go.opentelemetry.io/otel/api/metric"
 	"go.opentelemetry.io/otel/api/unit"
+	"go.opentelemetry.io/otel/label"
 	export "go.opentelemetry.io/otel/sdk/export/metric"
 	"go.opentelemetry.io/otel/sdk/export/metric/aggregation"
 	"go.opentelemetry.io/otel/sdk/export/metric/metrictest"
@@ -46,7 +45,7 @@ var (
 
 func TestStringKeyValues(t *testing.T) {
 	tests := []struct {
-		kvs      []kv.KeyValue
+		kvs      []label.KeyValue
 		expected []*commonpb.StringKeyValue
 	}{
 		{
@@ -54,21 +53,21 @@ func TestStringKeyValues(t *testing.T) {
 			nil,
 		},
 		{
-			[]kv.KeyValue{},
+			[]label.KeyValue{},
 			nil,
 		},
 		{
-			[]kv.KeyValue{
-				kv.Bool("true", true),
-				kv.Int64("one", 1),
-				kv.Uint64("two", 2),
-				kv.Float64("three", 3),
-				kv.Int32("four", 4),
-				kv.Uint32("five", 5),
-				kv.Float32("six", 6),
-				kv.Int("seven", 7),
-				kv.Uint("eight", 8),
-				kv.String("the", "final word"),
+			[]label.KeyValue{
+				label.Bool("true", true),
+				label.Int64("one", 1),
+				label.Uint64("two", 2),
+				label.Float64("three", 3),
+				label.Int32("four", 4),
+				label.Uint32("five", 5),
+				label.Float32("six", 6),
+				label.Int("seven", 7),
+				label.Uint("eight", 8),
+				label.String("the", "final word"),
 			},
 			[]*commonpb.StringKeyValue{
 				{Key: "eight", Value: "8"},
@@ -119,7 +118,7 @@ func TestMinMaxSumCountMetricDescriptor(t *testing.T) {
 		description string
 		unit        unit.Unit
 		numberKind  metric.NumberKind
-		labels      []kv.KeyValue
+		labels      []label.KeyValue
 		expected    *metricpb.MetricDescriptor
 	}{
 		{
@@ -128,7 +127,7 @@ func TestMinMaxSumCountMetricDescriptor(t *testing.T) {
 			"test-a-description",
 			unit.Dimensionless,
 			metric.Int64NumberKind,
-			[]kv.KeyValue{},
+			[]label.KeyValue{},
 			&metricpb.MetricDescriptor{
 				Name:        "mmsc-test-a",
 				Description: "test-a-description",
@@ -142,7 +141,7 @@ func TestMinMaxSumCountMetricDescriptor(t *testing.T) {
 			"test-b-description",
 			unit.Bytes,
 			metric.Float64NumberKind, // This shouldn't change anything.
-			[]kv.KeyValue{kv.String("A", "1")},
+			[]label.KeyValue{label.String("A", "1")},
 			&metricpb.MetricDescriptor{
 				Name:        "mmsc-test-b",
 				Description: "test-b-description",
@@ -224,7 +223,7 @@ func TestSumMetricDescriptor(t *testing.T) {
 		description string
 		unit        unit.Unit
 		numberKind  metric.NumberKind
-		labels      []kv.KeyValue
+		labels      []label.KeyValue
 		expected    *metricpb.MetricDescriptor
 	}{
 		{
@@ -233,7 +232,7 @@ func TestSumMetricDescriptor(t *testing.T) {
 			"test-a-description",
 			unit.Dimensionless,
 			metric.Int64NumberKind,
-			[]kv.KeyValue{},
+			[]label.KeyValue{},
 			&metricpb.MetricDescriptor{
 				Name:        "sum-test-a",
 				Description: "test-a-description",
@@ -247,7 +246,7 @@ func TestSumMetricDescriptor(t *testing.T) {
 			"test-b-description",
 			unit.Milliseconds,
 			metric.Float64NumberKind,
-			[]kv.KeyValue{kv.String("A", "1")},
+			[]label.KeyValue{label.String("A", "1")},
 			&metricpb.MetricDescriptor{
 				Name:        "sum-test-b",
 				Description: "test-b-description",
diff --git a/exporters/otlp/internal/transform/resource_test.go b/exporters/otlp/internal/transform/resource_test.go
index 34c1d52c991..3d73150d52e 100644
--- a/exporters/otlp/internal/transform/resource_test.go
+++ b/exporters/otlp/internal/transform/resource_test.go
@@ -19,7 +19,7 @@ import (
 
 	"github.com/stretchr/testify/assert"
 
-	"go.opentelemetry.io/otel/api/kv"
+	"go.opentelemetry.io/otel/label"
 	"go.opentelemetry.io/otel/sdk/resource"
 )
 
@@ -38,7 +38,7 @@ func TestEmptyResource(t *testing.T) {
  */
 
 func TestResourceAttributes(t *testing.T) {
-	attrs := []kv.KeyValue{kv.Int("one", 1), kv.Int("two", 2)}
+	attrs := []label.KeyValue{label.Int("one", 1), label.Int("two", 2)}
 
 	got := Resource(resource.New(attrs...)).GetAttributes()
 	if !assert.Len(t, attrs, 2) {
diff --git a/exporters/otlp/internal/transform/span.go b/exporters/otlp/internal/transform/span.go
index 7248eb12212..63c303e024c 100644
--- a/exporters/otlp/internal/transform/span.go
+++ b/exporters/otlp/internal/transform/span.go
@@ -19,8 +19,8 @@ import (
 
 	tracepb "go.opentelemetry.io/otel/exporters/otlp/internal/opentelemetry-proto-gen/trace/v1"
 
-	"go.opentelemetry.io/otel/api/label"
 	apitrace "go.opentelemetry.io/otel/api/trace"
+	"go.opentelemetry.io/otel/label"
 	export "go.opentelemetry.io/otel/sdk/export/trace"
 	"go.opentelemetry.io/otel/sdk/instrumentation"
 )
diff --git a/exporters/otlp/internal/transform/span_test.go b/exporters/otlp/internal/transform/span_test.go
index d04778610d3..50ea6698c3f 100644
--- a/exporters/otlp/internal/transform/span_test.go
+++ b/exporters/otlp/internal/transform/span_test.go
@@ -26,8 +26,8 @@ import (
 	"google.golang.org/grpc/codes"
 
 	tracepb "go.opentelemetry.io/otel/exporters/otlp/internal/opentelemetry-proto-gen/trace/v1"
+	"go.opentelemetry.io/otel/label"
 
-	"go.opentelemetry.io/otel/api/kv"
 	apitrace "go.opentelemetry.io/otel/api/trace"
 	export "go.opentelemetry.io/otel/sdk/export/trace"
 	"go.opentelemetry.io/otel/sdk/instrumentation"
@@ -77,12 +77,12 @@ func TestEmptySpanEvent(t *testing.T) {
 }
 
 func TestSpanEvent(t *testing.T) {
-	attrs := []kv.KeyValue{kv.Int("one", 1), kv.Int("two", 2)}
+	attrs := []label.KeyValue{label.Int("one", 1), label.Int("two", 2)}
 	eventTime := time.Date(2020, 5, 20, 0, 0, 0, 0, time.UTC)
 	got := spanEvents([]export.Event{
 		{
 			Name:       "test 1",
-			Attributes: []kv.KeyValue{},
+			Attributes: []label.KeyValue{},
 			Time:       eventTime,
 		},
 		{
@@ -121,7 +121,7 @@ func TestEmptyLinks(t *testing.T) {
 }
 
 func TestLinks(t *testing.T) {
-	attrs := []kv.KeyValue{kv.Int("one", 1), kv.Int("two", 2)}
+	attrs := []label.KeyValue{label.Int("one", 1), label.Int("two", 2)}
 	l := []apitrace.Link{
 		{},
 		{
@@ -283,13 +283,13 @@ func TestSpanData(t *testing.T) {
 		EndTime:      endTime,
 		MessageEvents: []export.Event{
 			{Time: startTime,
-				Attributes: []kv.KeyValue{
-					kv.Uint64("CompressedByteSize", 512),
+				Attributes: []label.KeyValue{
+					label.Uint64("CompressedByteSize", 512),
 				},
 			},
 			{Time: endTime,
-				Attributes: []kv.KeyValue{
-					kv.String("MessageEventType", "Recv"),
+				Attributes: []label.KeyValue{
+					label.String("MessageEventType", "Recv"),
 				},
 			},
 		},
@@ -300,8 +300,8 @@ func TestSpanData(t *testing.T) {
 					SpanID:     apitrace.SpanID{0xB0, 0xB1, 0xB2, 0xB3, 0xB4, 0xB5, 0xB6, 0xB7},
 					TraceFlags: 0,
 				},
-				Attributes: []kv.KeyValue{
-					kv.String("LinkType", "Parent"),
+				Attributes: []label.KeyValue{
+					label.String("LinkType", "Parent"),
 				},
 			},
 			{
@@ -310,21 +310,21 @@ func TestSpanData(t *testing.T) {
 					SpanID:     apitrace.SpanID{0xD0, 0xD1, 0xD2, 0xD3, 0xD4, 0xD5, 0xD6, 0xD7},
 					TraceFlags: 0,
 				},
-				Attributes: []kv.KeyValue{
-					kv.String("LinkType", "Child"),
+				Attributes: []label.KeyValue{
+					label.String("LinkType", "Child"),
 				},
 			},
 		},
 		StatusCode:      codes.Internal,
 		StatusMessage:   "utterly unrecognized",
 		HasRemoteParent: true,
-		Attributes: []kv.KeyValue{
-			kv.Int64("timeout_ns", 12e9),
+		Attributes: []label.KeyValue{
+			label.Int64("timeout_ns", 12e9),
 		},
 		DroppedAttributeCount:    1,
 		DroppedMessageEventCount: 2,
 		DroppedLinkCount:         3,
-		Resource:                 resource.New(kv.String("rk1", "rv1"), kv.Int64("rk2", 5)),
+		Resource:                 resource.New(label.String("rk1", "rv1"), label.Int64("rk2", 5)),
 		InstrumentationLibrary: instrumentation.Library{
 			Name:    "go.opentelemetry.io/test/otel",
 			Version: "v0.0.1",
diff --git a/exporters/otlp/otlp_integration_test.go b/exporters/otlp/otlp_integration_test.go
index 8731b060520..5af4f7306a6 100644
--- a/exporters/otlp/otlp_integration_test.go
+++ b/exporters/otlp/otlp_integration_test.go
@@ -27,8 +27,8 @@ import (
 
 	commonpb "go.opentelemetry.io/otel/exporters/otlp/internal/opentelemetry-proto-gen/common/v1"
 	metricpb "go.opentelemetry.io/otel/exporters/otlp/internal/opentelemetry-proto-gen/metrics/v1"
+	"go.opentelemetry.io/otel/label"
 
-	"go.opentelemetry.io/otel/api/kv"
 	"go.opentelemetry.io/otel/api/metric"
 	metricapi "go.opentelemetry.io/otel/api/metric"
 	"go.opentelemetry.io/otel/exporters/otlp"
@@ -91,15 +91,15 @@ func newExporterEndToEndTest(t *testing.T, additionalOpts []otlp.ExporterOption)
 	}
 	tp1, err := sdktrace.NewProvider(append(pOpts,
 		sdktrace.WithResource(resource.New(
-			kv.String("rk1", "rv11)"),
-			kv.Int64("rk2", 5),
+			label.String("rk1", "rv11)"),
+			label.Int64("rk2", 5),
 		)))...)
 	assert.NoError(t, err)
 
 	tp2, err := sdktrace.NewProvider(append(pOpts,
 		sdktrace.WithResource(resource.New(
-			kv.String("rk1", "rv12)"),
-			kv.Float32("rk3", 6.5),
+			label.String("rk1", "rv12)"),
+			label.Float32("rk3", 6.5),
 		)))...)
 	assert.NoError(t, err)
 
@@ -109,11 +109,11 @@ func newExporterEndToEndTest(t *testing.T, additionalOpts []otlp.ExporterOption)
 	m := 4
 	for i := 0; i < m; i++ {
 		_, span := tr1.Start(context.Background(), "AlwaysSample")
-		span.SetAttributes(kv.Int64("i", int64(i)))
+		span.SetAttributes(label.Int64("i", int64(i)))
 		span.End()
 
 		_, span = tr2.Start(context.Background(), "AlwaysSample")
-		span.SetAttributes(kv.Int64("i", int64(i)))
+		span.SetAttributes(label.Int64("i", int64(i)))
 		span.End()
 	}
 
@@ -124,7 +124,7 @@ func newExporterEndToEndTest(t *testing.T, additionalOpts []otlp.ExporterOption)
 
 	ctx := context.Background()
 	meter := pusher.Provider().Meter("test-meter")
-	labels := []kv.KeyValue{kv.Bool("test", true)}
+	labels := []label.KeyValue{label.Bool("test", true)}
 
 	type data struct {
 		iKind metric.Kind
diff --git a/exporters/otlp/otlp_metric_test.go b/exporters/otlp/otlp_metric_test.go
index f2b23055506..8c1ff81f291 100644
--- a/exporters/otlp/otlp_metric_test.go
+++ b/exporters/otlp/otlp_metric_test.go
@@ -28,9 +28,8 @@ import (
 	metricpb "go.opentelemetry.io/otel/exporters/otlp/internal/opentelemetry-proto-gen/metrics/v1"
 	resourcepb "go.opentelemetry.io/otel/exporters/otlp/internal/opentelemetry-proto-gen/resource/v1"
 
-	"go.opentelemetry.io/otel/api/kv"
-	"go.opentelemetry.io/otel/api/label"
 	"go.opentelemetry.io/otel/api/metric"
+	"go.opentelemetry.io/otel/label"
 	metricsdk "go.opentelemetry.io/otel/sdk/export/metric"
 	"go.opentelemetry.io/otel/sdk/export/metric/aggregation"
 	"go.opentelemetry.io/otel/sdk/export/metric/metrictest"
@@ -98,15 +97,15 @@ type record struct {
 	nKind    metric.NumberKind
 	resource *resource.Resource
 	opts     []metric.InstrumentOption
-	labels   []kv.KeyValue
+	labels   []label.KeyValue
 }
 
 var (
-	baseKeyValues = []kv.KeyValue{kv.String("host", "test.com")}
-	cpuKey        = kv.Key("CPU")
+	baseKeyValues = []label.KeyValue{label.String("host", "test.com")}
+	cpuKey        = label.Key("CPU")
 
-	testInstA = resource.New(kv.String("instance", "tester-a"))
-	testInstB = resource.New(kv.String("instance", "tester-b"))
+	testInstA = resource.New(label.String("instance", "tester-a"))
+	testInstB = resource.New(label.String("instance", "tester-b"))
 
 	md = &metricpb.MetricDescriptor{
 		Name: "int64-count",
diff --git a/exporters/otlp/otlp_span_test.go b/exporters/otlp/otlp_span_test.go
index 5e521c3eeed..f38d832f7cc 100644
--- a/exporters/otlp/otlp_span_test.go
+++ b/exporters/otlp/otlp_span_test.go
@@ -27,8 +27,8 @@ import (
 	commonpb "go.opentelemetry.io/otel/exporters/otlp/internal/opentelemetry-proto-gen/common/v1"
 	resourcepb "go.opentelemetry.io/otel/exporters/otlp/internal/opentelemetry-proto-gen/resource/v1"
 	tracepb "go.opentelemetry.io/otel/exporters/otlp/internal/opentelemetry-proto-gen/trace/v1"
+	"go.opentelemetry.io/otel/label"
 
-	"go.opentelemetry.io/otel/api/kv"
 	apitrace "go.opentelemetry.io/otel/api/trace"
 	tracesdk "go.opentelemetry.io/otel/sdk/export/trace"
 	"go.opentelemetry.io/otel/sdk/instrumentation"
@@ -91,13 +91,13 @@ func TestExportSpans(t *testing.T) {
 					Name:      "parent process",
 					StartTime: startTime,
 					EndTime:   endTime,
-					Attributes: []kv.KeyValue{
-						kv.String("user", "alice"),
-						kv.Bool("authenticated", true),
+					Attributes: []label.KeyValue{
+						label.String("user", "alice"),
+						label.Bool("authenticated", true),
 					},
 					StatusCode:    codes.OK,
 					StatusMessage: "Ok",
-					Resource:      resource.New(kv.String("instance", "tester-a")),
+					Resource:      resource.New(label.String("instance", "tester-a")),
 					InstrumentationLibrary: instrumentation.Library{
 						Name:    "lib-a",
 						Version: "v0.1.0",
@@ -113,13 +113,13 @@ func TestExportSpans(t *testing.T) {
 					Name:      "secondary parent process",
 					StartTime: startTime,
 					EndTime:   endTime,
-					Attributes: []kv.KeyValue{
-						kv.String("user", "alice"),
-						kv.Bool("authenticated", true),
+					Attributes: []label.KeyValue{
+						label.String("user", "alice"),
+						label.Bool("authenticated", true),
 					},
 					StatusCode:    codes.OK,
 					StatusMessage: "Ok",
-					Resource:      resource.New(kv.String("instance", "tester-a")),
+					Resource:      resource.New(label.String("instance", "tester-a")),
 					InstrumentationLibrary: instrumentation.Library{
 						Name:    "lib-b",
 						Version: "v0.1.0",
@@ -136,13 +136,13 @@ func TestExportSpans(t *testing.T) {
 					Name:         "internal process",
 					StartTime:    startTime,
 					EndTime:      endTime,
-					Attributes: []kv.KeyValue{
-						kv.String("user", "alice"),
-						kv.Bool("authenticated", true),
+					Attributes: []label.KeyValue{
+						label.String("user", "alice"),
+						label.Bool("authenticated", true),
 					},
 					StatusCode:    codes.OK,
 					StatusMessage: "Ok",
-					Resource:      resource.New(kv.String("instance", "tester-a")),
+					Resource:      resource.New(label.String("instance", "tester-a")),
 					InstrumentationLibrary: instrumentation.Library{
 						Name:    "lib-a",
 						Version: "v0.1.0",
@@ -158,13 +158,13 @@ func TestExportSpans(t *testing.T) {
 					Name:      "parent process",
 					StartTime: startTime,
 					EndTime:   endTime,
-					Attributes: []kv.KeyValue{
-						kv.String("user", "bob"),
-						kv.Bool("authenticated", false),
+					Attributes: []label.KeyValue{
+						label.String("user", "bob"),
+						label.Bool("authenticated", false),
 					},
 					StatusCode:    codes.Unauthenticated,
 					StatusMessage: "Unauthenticated",
-					Resource:      resource.New(kv.String("instance", "tester-b")),
+					Resource:      resource.New(label.String("instance", "tester-b")),
 					InstrumentationLibrary: instrumentation.Library{
 						Name:    "lib-a",
 						Version: "v1.1.0",
diff --git a/exporters/stdout/config.go b/exporters/stdout/config.go
index 2255b560958..39549ea117c 100644
--- a/exporters/stdout/config.go
+++ b/exporters/stdout/config.go
@@ -18,7 +18,7 @@ import (
 	"io"
 	"os"
 
-	"go.opentelemetry.io/otel/api/label"
+	"go.opentelemetry.io/otel/label"
 	"go.opentelemetry.io/otel/sdk/export/metric/aggregation"
 )
 
diff --git a/exporters/stdout/example_test.go b/exporters/stdout/example_test.go
index fa4a3015e7c..ff7c0144b60 100644
--- a/exporters/stdout/example_test.go
+++ b/exporters/stdout/example_test.go
@@ -19,10 +19,10 @@ import (
 	"log"
 
 	"go.opentelemetry.io/otel/api/global"
-	"go.opentelemetry.io/otel/api/kv"
 	"go.opentelemetry.io/otel/api/metric"
 	"go.opentelemetry.io/otel/api/trace"
 	"go.opentelemetry.io/otel/exporters/stdout"
+	"go.opentelemetry.io/otel/label"
 )
 
 const (
@@ -44,7 +44,7 @@ var (
 	loopCounter = metric.Must(meter).NewInt64Counter("function.loops")
 	paramValue  = metric.Must(meter).NewInt64ValueRecorder("function.param")
 
-	nameKey = kv.Key("function.name")
+	nameKey = label.Key("function.name")
 )
 
 func add(ctx context.Context, x, y int64) int64 {
diff --git a/exporters/stdout/metric.go b/exporters/stdout/metric.go
index a809809a0ae..fd25f62556b 100644
--- a/exporters/stdout/metric.go
+++ b/exporters/stdout/metric.go
@@ -21,9 +21,8 @@ import (
 	"strings"
 	"time"
 
-	"go.opentelemetry.io/otel/api/kv"
-	"go.opentelemetry.io/otel/api/label"
 	apimetric "go.opentelemetry.io/otel/api/metric"
+	"go.opentelemetry.io/otel/label"
 	"go.opentelemetry.io/otel/sdk/export/metric"
 	"go.opentelemetry.io/otel/sdk/export/metric/aggregation"
 )
@@ -69,11 +68,11 @@ func (e *metricExporter) Export(_ context.Context, checkpointSet metric.Checkpoi
 		kind := desc.NumberKind()
 		encodedResource := record.Resource().Encoded(e.config.LabelEncoder)
 
-		var instLabels []kv.KeyValue
+		var instLabels []label.KeyValue
 		if name := desc.InstrumentationName(); name != "" {
-			instLabels = append(instLabels, kv.String("instrumentation.name", name))
+			instLabels = append(instLabels, label.String("instrumentation.name", name))
 			if version := desc.InstrumentationVersion(); version != "" {
-				instLabels = append(instLabels, kv.String("instrumentation.version", version))
+				instLabels = append(instLabels, label.String("instrumentation.version", version))
 			}
 		}
 		instSet := label.NewSet(instLabels...)
diff --git a/exporters/stdout/metric_test.go b/exporters/stdout/metric_test.go
index 31fd86d166c..1a6e11000b3 100644
--- a/exporters/stdout/metric_test.go
+++ b/exporters/stdout/metric_test.go
@@ -26,9 +26,9 @@ import (
 	"github.com/stretchr/testify/assert"
 	"github.com/stretchr/testify/require"
 
-	"go.opentelemetry.io/otel/api/kv"
 	"go.opentelemetry.io/otel/api/metric"
 	"go.opentelemetry.io/otel/exporters/stdout"
+	"go.opentelemetry.io/otel/label"
 	export "go.opentelemetry.io/otel/sdk/export/metric"
 	"go.opentelemetry.io/otel/sdk/export/metric/aggregation"
 	"go.opentelemetry.io/otel/sdk/export/metric/metrictest"
@@ -48,7 +48,7 @@ type testFixture struct {
 	output   *bytes.Buffer
 }
 
-var testResource = resource.New(kv.String("R", "V"))
+var testResource = resource.New(label.String("R", "V"))
 
 func newFixture(t *testing.T, opts ...stdout.Option) testFixture {
 	buf := &bytes.Buffer{}
@@ -145,7 +145,7 @@ func TestStdoutCounterFormat(t *testing.T) {
 	aggregatortest.CheckedUpdate(fix.t, cagg, metric.NewInt64Number(123), &desc)
 	require.NoError(t, cagg.SynchronizedMove(ckpt, &desc))
 
-	checkpointSet.Add(&desc, ckpt, kv.String("A", "B"), kv.String("C", "D"))
+	checkpointSet.Add(&desc, ckpt, label.String("A", "B"), label.String("C", "D"))
 
 	fix.Export(checkpointSet)
 
@@ -163,7 +163,7 @@ func TestStdoutLastValueFormat(t *testing.T) {
 	aggregatortest.CheckedUpdate(fix.t, lvagg, metric.NewFloat64Number(123.456), &desc)
 	require.NoError(t, lvagg.SynchronizedMove(ckpt, &desc))
 
-	checkpointSet.Add(&desc, ckpt, kv.String("A", "B"), kv.String("C", "D"))
+	checkpointSet.Add(&desc, ckpt, label.String("A", "B"), label.String("C", "D"))
 
 	fix.Export(checkpointSet)
 
@@ -183,7 +183,7 @@ func TestStdoutMinMaxSumCount(t *testing.T) {
 	aggregatortest.CheckedUpdate(fix.t, magg, metric.NewFloat64Number(876.543), &desc)
 	require.NoError(t, magg.SynchronizedMove(ckpt, &desc))
 
-	checkpointSet.Add(&desc, ckpt, kv.String("A", "B"), kv.String("C", "D"))
+	checkpointSet.Add(&desc, ckpt, label.String("A", "B"), label.String("C", "D"))
 
 	fix.Export(checkpointSet)
 
@@ -204,7 +204,7 @@ func TestStdoutValueRecorderFormat(t *testing.T) {
 
 	require.NoError(t, aagg.SynchronizedMove(ckpt, &desc))
 
-	checkpointSet.Add(&desc, ckpt, kv.String("A", "B"), kv.String("C", "D"))
+	checkpointSet.Add(&desc, ckpt, label.String("A", "B"), label.String("C", "D"))
 
 	fix.Export(checkpointSet)
 
@@ -268,7 +268,7 @@ func TestStdoutLastValueNotSet(t *testing.T) {
 	lvagg, ckpt := metrictest.Unslice2(lastvalue.New(2))
 	require.NoError(t, lvagg.SynchronizedMove(ckpt, &desc))
 
-	checkpointSet.Add(&desc, lvagg, kv.String("A", "B"), kv.String("C", "D"))
+	checkpointSet.Add(&desc, lvagg, label.String("A", "B"), label.String("C", "D"))
 
 	fix.Export(checkpointSet)
 
@@ -279,9 +279,9 @@ func TestStdoutResource(t *testing.T) {
 	type testCase struct {
 		expect string
 		res    *resource.Resource
-		attrs  []kv.KeyValue
+		attrs  []label.KeyValue
 	}
-	newCase := func(expect string, res *resource.Resource, attrs ...kv.KeyValue) testCase {
+	newCase := func(expect string, res *resource.Resource, attrs ...label.KeyValue) testCase {
 		return testCase{
 			expect: expect,
 			res:    res,
@@ -290,23 +290,23 @@ func TestStdoutResource(t *testing.T) {
 	}
 	testCases := []testCase{
 		newCase("R1=V1,R2=V2,A=B,C=D",
-			resource.New(kv.String("R1", "V1"), kv.String("R2", "V2")),
-			kv.String("A", "B"),
-			kv.String("C", "D")),
+			resource.New(label.String("R1", "V1"), label.String("R2", "V2")),
+			label.String("A", "B"),
+			label.String("C", "D")),
 		newCase("R1=V1,R2=V2",
-			resource.New(kv.String("R1", "V1"), kv.String("R2", "V2")),
+			resource.New(label.String("R1", "V1"), label.String("R2", "V2")),
 		),
 		newCase("A=B,C=D",
 			nil,
-			kv.String("A", "B"),
-			kv.String("C", "D"),
+			label.String("A", "B"),
+			label.String("C", "D"),
 		),
 		// We explicitly do not de-duplicate between resources
 		// and metric labels in this exporter.
 		newCase("R1=V1,R2=V2,R1=V3,R2=V4",
-			resource.New(kv.String("R1", "V1"), kv.String("R2", "V2")),
-			kv.String("R1", "V3"),
-			kv.String("R2", "V4")),
+			resource.New(label.String("R1", "V1"), label.String("R2", "V2")),
+			label.String("R1", "V3"),
+			label.String("R2", "V4")),
 	}
 
 	for _, tc := range testCases {
diff --git a/exporters/stdout/trace_test.go b/exporters/stdout/trace_test.go
index 03078d25f33..5b133ed0784 100644
--- a/exporters/stdout/trace_test.go
+++ b/exporters/stdout/trace_test.go
@@ -23,9 +23,9 @@ import (
 
 	"google.golang.org/grpc/codes"
 
-	"go.opentelemetry.io/otel/api/kv"
 	"go.opentelemetry.io/otel/api/trace"
 	"go.opentelemetry.io/otel/exporters/stdout"
+	"go.opentelemetry.io/otel/label"
 	export "go.opentelemetry.io/otel/sdk/export/trace"
 	"go.opentelemetry.io/otel/sdk/resource"
 )
@@ -44,7 +44,7 @@ func TestExporter_ExportSpan(t *testing.T) {
 	spanID, _ := trace.SpanIDFromHex("0102030405060708")
 	keyValue := "value"
 	doubleValue := 123.456
-	resource := resource.New(kv.String("rk1", "rv11"))
+	resource := resource.New(label.String("rk1", "rv11"))
 
 	testSpan := &export.SpanData{
 		SpanContext: trace.SpanContext{
@@ -54,13 +54,13 @@ func TestExporter_ExportSpan(t *testing.T) {
 		Name:      "/foo",
 		StartTime: now,
 		EndTime:   now,
-		Attributes: []kv.KeyValue{
-			kv.String("key", keyValue),
-			kv.Float64("double", doubleValue),
+		Attributes: []label.KeyValue{
+			label.String("key", keyValue),
+			label.Float64("double", doubleValue),
 		},
 		MessageEvents: []export.Event{
-			{Name: "foo", Attributes: []kv.KeyValue{kv.String("key", keyValue)}, Time: now},
-			{Name: "bar", Attributes: []kv.KeyValue{kv.Float64("double", doubleValue)}, Time: now},
+			{Name: "foo", Attributes: []label.KeyValue{label.String("key", keyValue)}, Time: now},
+			{Name: "bar", Attributes: []label.KeyValue{label.Float64("double", doubleValue)}, Time: now},
 		},
 		SpanKind:      trace.SpanKindInternal,
 		StatusCode:    codes.Unknown,
diff --git a/exporters/trace/jaeger/env.go b/exporters/trace/jaeger/env.go
index abff351a7c3..e4aa4d00924 100644
--- a/exporters/trace/jaeger/env.go
+++ b/exporters/trace/jaeger/env.go
@@ -21,7 +21,7 @@ import (
 	"strings"
 
 	"go.opentelemetry.io/otel/api/global"
-	"go.opentelemetry.io/otel/api/kv"
+	"go.opentelemetry.io/otel/label"
 )
 
 // Environment variable names
@@ -111,9 +111,9 @@ var errTagEnvironmentDefaultValueNotFound = errors.New("missing default value fo
 // - comma separated list of key=value
 // - value can be specified using the notation ${envVar:defaultValue}, where `envVar`
 // is an environment variable and `defaultValue` is the value to use in case the env var is not set
-func parseTags(sTags string) ([]kv.KeyValue, error) {
+func parseTags(sTags string) ([]label.KeyValue, error) {
 	pairs := strings.Split(sTags, ",")
-	tags := make([]kv.KeyValue, len(pairs))
+	tags := make([]label.KeyValue, len(pairs))
 	for i, p := range pairs {
 		field := strings.SplitN(p, "=", 2)
 		if len(field) != 2 {
@@ -139,24 +139,24 @@ func parseTags(sTags string) ([]kv.KeyValue, error) {
 	return tags, nil
 }
 
-func parseKeyValue(k, v string) kv.KeyValue {
-	return kv.KeyValue{
-		Key:   kv.Key(k),
+func parseKeyValue(k, v string) label.KeyValue {
+	return label.KeyValue{
+		Key:   label.Key(k),
 		Value: parseValue(v),
 	}
 }
 
-func parseValue(str string) kv.Value {
+func parseValue(str string) label.Value {
 	if v, err := strconv.ParseInt(str, 10, 64); err == nil {
-		return kv.Int64Value(v)
+		return label.Int64Value(v)
 	}
 	if v, err := strconv.ParseFloat(str, 64); err == nil {
-		return kv.Float64Value(v)
+		return label.Float64Value(v)
 	}
 	if v, err := strconv.ParseBool(str); err == nil {
-		return kv.BoolValue(v)
+		return label.BoolValue(v)
 	}
 
 	// Fallback
-	return kv.StringValue(str)
+	return label.StringValue(str)
 }
diff --git a/exporters/trace/jaeger/env_test.go b/exporters/trace/jaeger/env_test.go
index 51b459c4ddc..69cc847de8a 100644
--- a/exporters/trace/jaeger/env_test.go
+++ b/exporters/trace/jaeger/env_test.go
@@ -22,8 +22,8 @@ import (
 	"github.com/stretchr/testify/assert"
 	"github.com/stretchr/testify/require"
 
-	"go.opentelemetry.io/otel/api/kv"
 	ottest "go.opentelemetry.io/otel/internal/testing"
+	"go.opentelemetry.io/otel/label"
 )
 
 func Test_parseTags(t *testing.T) {
@@ -38,78 +38,78 @@ func Test_parseTags(t *testing.T) {
 	testCases := []struct {
 		name          string
 		tagStr        string
-		expectedTags  []kv.KeyValue
+		expectedTags  []label.KeyValue
 		expectedError error
 	}{
 		{
 			name:   "string",
 			tagStr: "key=value",
-			expectedTags: []kv.KeyValue{
+			expectedTags: []label.KeyValue{
 				{
 					Key:   "key",
-					Value: kv.StringValue("value"),
+					Value: label.StringValue("value"),
 				},
 			},
 		},
 		{
 			name:   "int64",
 			tagStr: "k=9223372036854775807,k2=-9223372036854775808",
-			expectedTags: []kv.KeyValue{
+			expectedTags: []label.KeyValue{
 				{
 					Key:   "k",
-					Value: kv.Int64Value(math.MaxInt64),
+					Value: label.Int64Value(math.MaxInt64),
 				},
 				{
 					Key:   "k2",
-					Value: kv.Int64Value(math.MinInt64),
+					Value: label.Int64Value(math.MinInt64),
 				},
 			},
 		},
 		{
 			name:   "float64",
 			tagStr: "k=1.797693134862315708145274237317043567981e+308,k2=4.940656458412465441765687928682213723651e-324,k3=-1.2",
-			expectedTags: []kv.KeyValue{
+			expectedTags: []label.KeyValue{
 				{
 					Key:   "k",
-					Value: kv.Float64Value(math.MaxFloat64),
+					Value: label.Float64Value(math.MaxFloat64),
 				},
 				{
 					Key:   "k2",
-					Value: kv.Float64Value(math.SmallestNonzeroFloat64),
+					Value: label.Float64Value(math.SmallestNonzeroFloat64),
 				},
 				{
 					Key:   "k3",
-					Value: kv.Float64Value(-1.2),
+					Value: label.Float64Value(-1.2),
 				},
 			},
 		},
 		{
 			name:   "multiple type values",
 			tagStr: "k=v,k2=123, k3=v3 ,k4=-1.2, k5=${existing:default},k6=${nonExisting:default}",
-			expectedTags: []kv.KeyValue{
+			expectedTags: []label.KeyValue{
 				{
 					Key:   "k",
-					Value: kv.StringValue("v"),
+					Value: label.StringValue("v"),
 				},
 				{
 					Key:   "k2",
-					Value: kv.Int64Value(123),
+					Value: label.Int64Value(123),
 				},
 				{
 					Key:   "k3",
-					Value: kv.StringValue("v3"),
+					Value: label.StringValue("v3"),
 				},
 				{
 					Key:   "k4",
-					Value: kv.Float64Value(-1.2),
+					Value: label.Float64Value(-1.2),
 				},
 				{
 					Key:   "k5",
-					Value: kv.StringValue("not-default"),
+					Value: label.StringValue("not-default"),
 				},
 				{
 					Key:   "k6",
-					Value: kv.StringValue("default"),
+					Value: label.StringValue("default"),
 				},
 			},
 		},
@@ -144,52 +144,52 @@ func Test_parseValue(t *testing.T) {
 	testCases := []struct {
 		name     string
 		str      string
-		expected kv.Value
+		expected label.Value
 	}{
 		{
 			name:     "bool: true",
 			str:      "true",
-			expected: kv.BoolValue(true),
+			expected: label.BoolValue(true),
 		},
 		{
 			name:     "bool: false",
 			str:      "false",
-			expected: kv.BoolValue(false),
+			expected: label.BoolValue(false),
 		},
 		{
 			name:     "int64: 012340",
 			str:      "012340",
-			expected: kv.Int64Value(12340),
+			expected: label.Int64Value(12340),
 		},
 		{
 			name:     "int64: -012340",
 			str:      "-012340",
-			expected: kv.Int64Value(-12340),
+			expected: label.Int64Value(-12340),
 		},
 		{
 			name:     "int64: 0",
 			str:      "0",
-			expected: kv.Int64Value(0),
+			expected: label.Int64Value(0),
 		},
 		{
 			name:     "float64: -0.1",
 			str:      "-0.1",
-			expected: kv.Float64Value(-0.1),
+			expected: label.Float64Value(-0.1),
 		},
 		{
 			name:     "float64: 00.001",
 			str:      "00.001",
-			expected: kv.Float64Value(0.001),
+			expected: label.Float64Value(0.001),
 		},
 		{
 			name:     "float64: 1E23",
 			str:      "1E23",
-			expected: kv.Float64Value(1e23),
+			expected: label.Float64Value(1e23),
 		},
 		{
 			name:     "string: foo",
 			str:      "foo",
-			expected: kv.StringValue("foo"),
+			expected: label.StringValue("foo"),
 		},
 	}
 
@@ -408,9 +408,9 @@ func TestProcessFromEnv(t *testing.T) {
 			tags:        "key=value,key2=123",
 			expectedProcess: Process{
 				ServiceName: "test-service",
-				Tags: []kv.KeyValue{
-					kv.String("key", "value"),
-					kv.Int64("key2", 123),
+				Tags: []label.KeyValue{
+					label.String("key", "value"),
+					label.Int64("key2", 123),
 				},
 			},
 		},
@@ -455,16 +455,16 @@ func TestWithProcessFromEnv(t *testing.T) {
 			options: options{
 				Process: Process{
 					ServiceName: "old-name",
-					Tags: []kv.KeyValue{
-						kv.String("old-key", "old-value"),
+					Tags: []label.KeyValue{
+						label.String("old-key", "old-value"),
 					},
 				},
 			},
 			expectedOptions: options{
 				Process: Process{
 					ServiceName: "service-name",
-					Tags: []kv.KeyValue{
-						kv.String("key", "value"),
+					Tags: []label.KeyValue{
+						label.String("key", "value"),
 					},
 				},
 			},
@@ -476,16 +476,16 @@ func TestWithProcessFromEnv(t *testing.T) {
 			options: options{
 				Process: Process{
 					ServiceName: "old-name",
-					Tags: []kv.KeyValue{
-						kv.String("old-key", "old-value"),
+					Tags: []label.KeyValue{
+						label.String("old-key", "old-value"),
 					},
 				},
 			},
 			expectedOptions: options{
 				Process: Process{
 					ServiceName: "old-name",
-					Tags: []kv.KeyValue{
-						kv.String("old-key", "old-value"),
+					Tags: []label.KeyValue{
+						label.String("old-key", "old-value"),
 					},
 				},
 			},
diff --git a/exporters/trace/jaeger/jaeger.go b/exporters/trace/jaeger/jaeger.go
index 13ecafe80c6..77fac532f9c 100644
--- a/exporters/trace/jaeger/jaeger.go
+++ b/exporters/trace/jaeger/jaeger.go
@@ -22,9 +22,9 @@ import (
 	"google.golang.org/grpc/codes"
 
 	"go.opentelemetry.io/otel/api/global"
-	"go.opentelemetry.io/otel/api/kv"
 	apitrace "go.opentelemetry.io/otel/api/trace"
 	gen "go.opentelemetry.io/otel/exporters/trace/jaeger/internal/gen-go/jaeger"
+	"go.opentelemetry.io/otel/label"
 	export "go.opentelemetry.io/otel/sdk/export/trace"
 	sdktrace "go.opentelemetry.io/otel/sdk/trace"
 )
@@ -189,7 +189,7 @@ type Process struct {
 	ServiceName string
 
 	// Tags are added to Jaeger Process exports
-	Tags []kv.KeyValue
+	Tags []label.KeyValue
 }
 
 // Exporter is an implementation of trace.SpanSyncer that uploads spans to Jaeger.
@@ -291,45 +291,45 @@ func spanDataToThrift(data *export.SpanData) *gen.Span {
 	}
 }
 
-func keyValueToTag(keyValue kv.KeyValue) *gen.Tag {
+func keyValueToTag(keyValue label.KeyValue) *gen.Tag {
 	var tag *gen.Tag
 	switch keyValue.Value.Type() {
-	case kv.STRING:
+	case label.STRING:
 		s := keyValue.Value.AsString()
 		tag = &gen.Tag{
 			Key:   string(keyValue.Key),
 			VStr:  &s,
 			VType: gen.TagType_STRING,
 		}
-	case kv.BOOL:
+	case label.BOOL:
 		b := keyValue.Value.AsBool()
 		tag = &gen.Tag{
 			Key:   string(keyValue.Key),
 			VBool: &b,
 			VType: gen.TagType_BOOL,
 		}
-	case kv.INT32:
+	case label.INT32:
 		i := int64(keyValue.Value.AsInt32())
 		tag = &gen.Tag{
 			Key:   string(keyValue.Key),
 			VLong: &i,
 			VType: gen.TagType_LONG,
 		}
-	case kv.INT64:
+	case label.INT64:
 		i := keyValue.Value.AsInt64()
 		tag = &gen.Tag{
 			Key:   string(keyValue.Key),
 			VLong: &i,
 			VType: gen.TagType_LONG,
 		}
-	case kv.UINT32:
+	case label.UINT32:
 		i := int64(keyValue.Value.AsUint32())
 		tag = &gen.Tag{
 			Key:   string(keyValue.Key),
 			VLong: &i,
 			VType: gen.TagType_LONG,
 		}
-	case kv.UINT64:
+	case label.UINT64:
 		// we'll ignore the value if it overflows
 		if i := int64(keyValue.Value.AsUint64()); i >= 0 {
 			tag = &gen.Tag{
@@ -338,14 +338,14 @@ func keyValueToTag(keyValue kv.KeyValue) *gen.Tag {
 				VType: gen.TagType_LONG,
 			}
 		}
-	case kv.FLOAT32:
+	case label.FLOAT32:
 		f := float64(keyValue.Value.AsFloat32())
 		tag = &gen.Tag{
 			Key:     string(keyValue.Key),
 			VDouble: &f,
 			VType:   gen.TagType_DOUBLE,
 		}
-	case kv.FLOAT64:
+	case label.FLOAT64:
 		f := keyValue.Value.AsFloat64()
 		tag = &gen.Tag{
 			Key:     string(keyValue.Key),
diff --git a/exporters/trace/jaeger/jaeger_test.go b/exporters/trace/jaeger/jaeger_test.go
index 944bf540fc5..a0fcb6e8350 100644
--- a/exporters/trace/jaeger/jaeger_test.go
+++ b/exporters/trace/jaeger/jaeger_test.go
@@ -30,11 +30,11 @@ import (
 	"google.golang.org/grpc/codes"
 
 	"go.opentelemetry.io/otel/api/global"
-	"go.opentelemetry.io/otel/api/kv"
 	"go.opentelemetry.io/otel/api/trace"
 	apitrace "go.opentelemetry.io/otel/api/trace"
 	gen "go.opentelemetry.io/otel/exporters/trace/jaeger/internal/gen-go/jaeger"
 	ottest "go.opentelemetry.io/otel/internal/testing"
+	"go.opentelemetry.io/otel/label"
 	export "go.opentelemetry.io/otel/sdk/export/trace"
 	"go.opentelemetry.io/otel/sdk/instrumentation"
 	"go.opentelemetry.io/otel/sdk/resource"
@@ -205,8 +205,8 @@ func TestNewRawExporter(t *testing.T) {
 				WithProcess(
 					Process{
 						ServiceName: "jaeger-test",
-						Tags: []kv.KeyValue{
-							kv.String("key", "val"),
+						Tags: []label.KeyValue{
+							label.String("key", "val"),
 						},
 					},
 				),
@@ -331,8 +331,8 @@ func TestExporter_ExportSpan(t *testing.T) {
 		withTestCollectorEndpoint(),
 		WithProcess(Process{
 			ServiceName: serviceName,
-			Tags: []kv.KeyValue{
-				kv.String(tagKey, tagVal),
+			Tags: []label.KeyValue{
+				label.String(tagKey, tagVal),
 			},
 		}),
 	)
@@ -400,19 +400,19 @@ func Test_spanDataToThrift(t *testing.T) {
 						},
 					},
 				},
-				Attributes: []kv.KeyValue{
-					kv.String("key", keyValue),
-					kv.Float64("double", doubleValue),
-					kv.Uint64("uint", uint64(uintValue)),
-					kv.Uint64("overflows", math.MaxUint64),
+				Attributes: []label.KeyValue{
+					label.String("key", keyValue),
+					label.Float64("double", doubleValue),
+					label.Uint64("uint", uint64(uintValue)),
+					label.Uint64("overflows", math.MaxUint64),
 				},
 				MessageEvents: []export.Event{
-					{Name: eventNameValue, Attributes: []kv.KeyValue{kv.String("k1", keyValue)}, Time: now},
+					{Name: eventNameValue, Attributes: []label.KeyValue{label.String("k1", keyValue)}, Time: now},
 				},
 				StatusCode:    codes.Unknown,
 				StatusMessage: statusMessage,
 				SpanKind:      apitrace.SpanKindClient,
-				Resource:      resource.New(kv.String("rk1", rv1), kv.Int64("rk2", rv2)),
+				Resource:      resource.New(label.String("rk1", rv1), label.Int64("rk2", rv2)),
 				InstrumentationLibrary: instrumentation.Library{
 					Name:    instrLibName,
 					Version: instrLibVersion,
diff --git a/exporters/trace/zipkin/model.go b/exporters/trace/zipkin/model.go
index a320d33d808..b8e78b3dd03 100644
--- a/exporters/trace/zipkin/model.go
+++ b/exporters/trace/zipkin/model.go
@@ -21,8 +21,8 @@ import (
 
 	zkmodel "github.com/openzipkin/zipkin-go/model"
 
-	"go.opentelemetry.io/otel/api/kv"
 	"go.opentelemetry.io/otel/api/trace"
+	"go.opentelemetry.io/otel/label"
 	export "go.opentelemetry.io/otel/sdk/export/trace"
 )
 
@@ -122,7 +122,7 @@ func toZipkinAnnotations(events []export.Event) []zkmodel.Annotation {
 	return annotations
 }
 
-func attributesToJSONMapString(attributes []kv.KeyValue) string {
+func attributesToJSONMapString(attributes []label.KeyValue) string {
 	m := make(map[string]interface{}, len(attributes))
 	for _, attribute := range attributes {
 		m[(string)(attribute.Key)] = attribute.Value.AsInterface()
diff --git a/exporters/trace/zipkin/model_test.go b/exporters/trace/zipkin/model_test.go
index 87613033620..a2ea9db2d51 100644
--- a/exporters/trace/zipkin/model_test.go
+++ b/exporters/trace/zipkin/model_test.go
@@ -22,8 +22,8 @@ import (
 	"github.com/stretchr/testify/require"
 	"google.golang.org/grpc/codes"
 
-	"go.opentelemetry.io/otel/api/kv"
 	"go.opentelemetry.io/otel/api/trace"
+	"go.opentelemetry.io/otel/label"
 	export "go.opentelemetry.io/otel/sdk/export/trace"
 )
 
@@ -40,16 +40,16 @@ func TestModelConversion(t *testing.T) {
 			Name:         "foo",
 			StartTime:    time.Date(2020, time.March, 11, 19, 24, 0, 0, time.UTC),
 			EndTime:      time.Date(2020, time.March, 11, 19, 25, 0, 0, time.UTC),
-			Attributes: []kv.KeyValue{
-				kv.Uint64("attr1", 42),
-				kv.String("attr2", "bar"),
+			Attributes: []label.KeyValue{
+				label.Uint64("attr1", 42),
+				label.String("attr2", "bar"),
 			},
 			MessageEvents: []export.Event{
 				{
 					Time: time.Date(2020, time.March, 11, 19, 24, 30, 0, time.UTC),
 					Name: "ev1",
-					Attributes: []kv.KeyValue{
-						kv.Uint64("eventattr1", 123),
+					Attributes: []label.KeyValue{
+						label.Uint64("eventattr1", 123),
 					},
 				},
 				{
@@ -73,16 +73,16 @@ func TestModelConversion(t *testing.T) {
 			Name:         "foo",
 			StartTime:    time.Date(2020, time.March, 11, 19, 24, 0, 0, time.UTC),
 			EndTime:      time.Date(2020, time.March, 11, 19, 25, 0, 0, time.UTC),
-			Attributes: []kv.KeyValue{
-				kv.Uint64("attr1", 42),
-				kv.String("attr2", "bar"),
+			Attributes: []label.KeyValue{
+				label.Uint64("attr1", 42),
+				label.String("attr2", "bar"),
 			},
 			MessageEvents: []export.Event{
 				{
 					Time: time.Date(2020, time.March, 11, 19, 24, 30, 0, time.UTC),
 					Name: "ev1",
-					Attributes: []kv.KeyValue{
-						kv.Uint64("eventattr1", 123),
+					Attributes: []label.KeyValue{
+						label.Uint64("eventattr1", 123),
 					},
 				},
 				{
@@ -105,16 +105,16 @@ func TestModelConversion(t *testing.T) {
 			Name:         "foo",
 			StartTime:    time.Date(2020, time.March, 11, 19, 24, 0, 0, time.UTC),
 			EndTime:      time.Date(2020, time.March, 11, 19, 25, 0, 0, time.UTC),
-			Attributes: []kv.KeyValue{
-				kv.Uint64("attr1", 42),
-				kv.String("attr2", "bar"),
+			Attributes: []label.KeyValue{
+				label.Uint64("attr1", 42),
+				label.String("attr2", "bar"),
 			},
 			MessageEvents: []export.Event{
 				{
 					Time: time.Date(2020, time.March, 11, 19, 24, 30, 0, time.UTC),
 					Name: "ev1",
-					Attributes: []kv.KeyValue{
-						kv.Uint64("eventattr1", 123),
+					Attributes: []label.KeyValue{
+						label.Uint64("eventattr1", 123),
 					},
 				},
 				{
@@ -137,16 +137,16 @@ func TestModelConversion(t *testing.T) {
 			Name:         "foo",
 			StartTime:    time.Date(2020, time.March, 11, 19, 24, 0, 0, time.UTC),
 			EndTime:      time.Date(2020, time.March, 11, 19, 25, 0, 0, time.UTC),
-			Attributes: []kv.KeyValue{
-				kv.Uint64("attr1", 42),
-				kv.String("attr2", "bar"),
+			Attributes: []label.KeyValue{
+				label.Uint64("attr1", 42),
+				label.String("attr2", "bar"),
 			},
 			MessageEvents: []export.Event{
 				{
 					Time: time.Date(2020, time.March, 11, 19, 24, 30, 0, time.UTC),
 					Name: "ev1",
-					Attributes: []kv.KeyValue{
-						kv.Uint64("eventattr1", 123),
+					Attributes: []label.KeyValue{
+						label.Uint64("eventattr1", 123),
 					},
 				},
 				{
@@ -169,16 +169,16 @@ func TestModelConversion(t *testing.T) {
 			Name:         "foo",
 			StartTime:    time.Date(2020, time.March, 11, 19, 24, 0, 0, time.UTC),
 			EndTime:      time.Date(2020, time.March, 11, 19, 25, 0, 0, time.UTC),
-			Attributes: []kv.KeyValue{
-				kv.Uint64("attr1", 42),
-				kv.String("attr2", "bar"),
+			Attributes: []label.KeyValue{
+				label.Uint64("attr1", 42),
+				label.String("attr2", "bar"),
 			},
 			MessageEvents: []export.Event{
 				{
 					Time: time.Date(2020, time.March, 11, 19, 24, 30, 0, time.UTC),
 					Name: "ev1",
-					Attributes: []kv.KeyValue{
-						kv.Uint64("eventattr1", 123),
+					Attributes: []label.KeyValue{
+						label.Uint64("eventattr1", 123),
 					},
 				},
 				{
@@ -201,16 +201,16 @@ func TestModelConversion(t *testing.T) {
 			Name:         "foo",
 			StartTime:    time.Date(2020, time.March, 11, 19, 24, 0, 0, time.UTC),
 			EndTime:      time.Date(2020, time.March, 11, 19, 25, 0, 0, time.UTC),
-			Attributes: []kv.KeyValue{
-				kv.Uint64("attr1", 42),
-				kv.String("attr2", "bar"),
+			Attributes: []label.KeyValue{
+				label.Uint64("attr1", 42),
+				label.String("attr2", "bar"),
 			},
 			MessageEvents: []export.Event{
 				{
 					Time: time.Date(2020, time.March, 11, 19, 24, 30, 0, time.UTC),
 					Name: "ev1",
-					Attributes: []kv.KeyValue{
-						kv.Uint64("eventattr1", 123),
+					Attributes: []label.KeyValue{
+						label.Uint64("eventattr1", 123),
 					},
 				},
 				{
@@ -233,16 +233,16 @@ func TestModelConversion(t *testing.T) {
 			Name:         "foo",
 			StartTime:    time.Date(2020, time.March, 11, 19, 24, 0, 0, time.UTC),
 			EndTime:      time.Date(2020, time.March, 11, 19, 25, 0, 0, time.UTC),
-			Attributes: []kv.KeyValue{
-				kv.Uint64("attr1", 42),
-				kv.String("attr2", "bar"),
+			Attributes: []label.KeyValue{
+				label.Uint64("attr1", 42),
+				label.String("attr2", "bar"),
 			},
 			MessageEvents: []export.Event{
 				{
 					Time: time.Date(2020, time.March, 11, 19, 24, 30, 0, time.UTC),
 					Name: "ev1",
-					Attributes: []kv.KeyValue{
-						kv.Uint64("eventattr1", 123),
+					Attributes: []label.KeyValue{
+						label.Uint64("eventattr1", 123),
 					},
 				},
 				{
@@ -265,9 +265,9 @@ func TestModelConversion(t *testing.T) {
 			Name:         "foo",
 			StartTime:    time.Date(2020, time.March, 11, 19, 24, 0, 0, time.UTC),
 			EndTime:      time.Date(2020, time.March, 11, 19, 25, 0, 0, time.UTC),
-			Attributes: []kv.KeyValue{
-				kv.Uint64("attr1", 42),
-				kv.String("attr2", "bar"),
+			Attributes: []label.KeyValue{
+				label.Uint64("attr1", 42),
+				label.String("attr2", "bar"),
 			},
 			MessageEvents: nil,
 			StatusCode:    codes.NotFound,
@@ -284,15 +284,15 @@ func TestModelConversion(t *testing.T) {
 			Name:         "foo",
 			StartTime:    time.Date(2020, time.March, 11, 19, 24, 0, 0, time.UTC),
 			EndTime:      time.Date(2020, time.March, 11, 19, 25, 0, 0, time.UTC),
-			Attributes: []kv.KeyValue{
-				kv.String("error", "false"),
+			Attributes: []label.KeyValue{
+				label.String("error", "false"),
 			},
 			MessageEvents: []export.Event{
 				{
 					Time: time.Date(2020, time.March, 11, 19, 24, 30, 0, time.UTC),
 					Name: "ev1",
-					Attributes: []kv.KeyValue{
-						kv.Uint64("eventattr1", 123),
+					Attributes: []label.KeyValue{
+						label.Uint64("eventattr1", 123),
 					},
 				},
 				{
diff --git a/internal/metric/async.go b/internal/metric/async.go
index e57e8fd00a2..039dc8b47f9 100644
--- a/internal/metric/async.go
+++ b/internal/metric/async.go
@@ -21,8 +21,8 @@ import (
 	"sync"
 
 	"go.opentelemetry.io/otel/api/global"
-	"go.opentelemetry.io/otel/api/kv"
 	"go.opentelemetry.io/otel/api/metric"
+	"go.opentelemetry.io/otel/label"
 )
 
 var ErrInvalidAsyncRunner = errors.New("unknown async runner type")
@@ -32,7 +32,7 @@ var ErrInvalidAsyncRunner = errors.New("unknown async runner type")
 // the SDK to provide support for running observer callbacks.
 type AsyncCollector interface {
 	// CollectAsync passes a batch of observations to the MeterImpl.
-	CollectAsync([]kv.KeyValue, ...metric.Observation)
+	CollectAsync([]label.KeyValue, ...metric.Observation)
 }
 
 // AsyncInstrumentState manages an ordered set of asynchronous
diff --git a/internal/metric/mock.go b/internal/metric/mock.go
index c6fb2fd0300..2fc24dd429c 100644
--- a/internal/metric/mock.go
+++ b/internal/metric/mock.go
@@ -18,23 +18,23 @@ import (
 	"context"
 	"sync"
 
-	"go.opentelemetry.io/otel/api/kv"
 	"go.opentelemetry.io/otel/api/metric"
 	apimetric "go.opentelemetry.io/otel/api/metric"
 	"go.opentelemetry.io/otel/api/metric/registry"
+	"go.opentelemetry.io/otel/label"
 )
 
 type (
 	Handle struct {
 		Instrument *Sync
-		Labels     []kv.KeyValue
+		Labels     []label.KeyValue
 	}
 
 	Batch struct {
 		// Measurement needs to be aligned for 64-bit atomic operations.
 		Measurements []Measurement
 		Ctx          context.Context
-		Labels       []kv.KeyValue
+		Labels       []label.KeyValue
 		LibraryName  string
 	}
 
@@ -87,14 +87,14 @@ func (s *Sync) Implementation() interface{} {
 	return s
 }
 
-func (s *Sync) Bind(labels []kv.KeyValue) apimetric.BoundSyncImpl {
+func (s *Sync) Bind(labels []label.KeyValue) apimetric.BoundSyncImpl {
 	return &Handle{
 		Instrument: s,
 		Labels:     labels,
 	}
 }
 
-func (s *Sync) RecordOne(ctx context.Context, number apimetric.Number, labels []kv.KeyValue) {
+func (s *Sync) RecordOne(ctx context.Context, number apimetric.Number, labels []label.KeyValue) {
 	s.meter.doRecordSingle(ctx, labels, s, number)
 }
 
@@ -105,7 +105,7 @@ func (h *Handle) RecordOne(ctx context.Context, number apimetric.Number) {
 func (h *Handle) Unbind() {
 }
 
-func (m *MeterImpl) doRecordSingle(ctx context.Context, labels []kv.KeyValue, instrument apimetric.InstrumentImpl, number apimetric.Number) {
+func (m *MeterImpl) doRecordSingle(ctx context.Context, labels []label.KeyValue, instrument apimetric.InstrumentImpl, number apimetric.Number) {
 	m.collect(ctx, labels, []Measurement{{
 		Instrument: instrument,
 		Number:     number,
@@ -151,7 +151,7 @@ func (m *MeterImpl) NewAsyncInstrument(descriptor metric.Descriptor, runner metr
 	return a, nil
 }
 
-func (m *MeterImpl) RecordBatch(ctx context.Context, labels []kv.KeyValue, measurements ...apimetric.Measurement) {
+func (m *MeterImpl) RecordBatch(ctx context.Context, labels []label.KeyValue, measurements ...apimetric.Measurement) {
 	mm := make([]Measurement, len(measurements))
 	for i := 0; i < len(measurements); i++ {
 		m := measurements[i]
@@ -163,7 +163,7 @@ func (m *MeterImpl) RecordBatch(ctx context.Context, labels []kv.KeyValue, measu
 	m.collect(ctx, labels, mm)
 }
 
-func (m *MeterImpl) CollectAsync(labels []kv.KeyValue, obs ...metric.Observation) {
+func (m *MeterImpl) CollectAsync(labels []label.KeyValue, obs ...metric.Observation) {
 	mm := make([]Measurement, len(obs))
 	for i := 0; i < len(obs); i++ {
 		o := obs[i]
@@ -175,7 +175,7 @@ func (m *MeterImpl) CollectAsync(labels []kv.KeyValue, obs ...metric.Observation
 	m.collect(context.Background(), labels, mm)
 }
 
-func (m *MeterImpl) collect(ctx context.Context, labels []kv.KeyValue, measurements []Measurement) {
+func (m *MeterImpl) collect(ctx context.Context, labels []label.KeyValue, measurements []Measurement) {
 	m.lock.Lock()
 	defer m.lock.Unlock()
 
diff --git a/api/internal/rawhelpers.go b/internal/rawhelpers.go
similarity index 100%
rename from api/internal/rawhelpers.go
rename to internal/rawhelpers.go
diff --git a/internal/trace/mock_span.go b/internal/trace/mock_span.go
index c00f1ec34b2..fe9146e562e 100644
--- a/internal/trace/mock_span.go
+++ b/internal/trace/mock_span.go
@@ -18,9 +18,9 @@ import (
 	"context"
 	"time"
 
-	"go.opentelemetry.io/otel/api/kv"
 	apitrace "go.opentelemetry.io/otel/api/trace"
 	"go.opentelemetry.io/otel/codes"
+	"go.opentelemetry.io/otel/label"
 )
 
 // MockSpan is a mock span used in association with MockTracer for testing purpose only.
@@ -34,8 +34,8 @@ type MockSpan struct {
 
 var _ apitrace.Span = (*MockSpan)(nil)
 
-// SpanContext returns associated kv.SpanContext. If the receiver is nil it returns
-// an empty kv.SpanContext
+// SpanContext returns associated label.SpanContext. If the receiver is nil it returns
+// an empty label.SpanContext
 func (ms *MockSpan) SpanContext() apitrace.SpanContext {
 	if ms == nil {
 		return apitrace.EmptySpanContext()
@@ -59,7 +59,7 @@ func (ms *MockSpan) SetError(v bool) {
 }
 
 // SetAttributes does nothing.
-func (ms *MockSpan) SetAttributes(attributes ...kv.KeyValue) {
+func (ms *MockSpan) SetAttributes(attributes ...label.KeyValue) {
 }
 
 // SetAttribute does nothing.
@@ -85,9 +85,9 @@ func (ms *MockSpan) Tracer() apitrace.Tracer {
 }
 
 // AddEvent does nothing.
-func (ms *MockSpan) AddEvent(ctx context.Context, name string, attrs ...kv.KeyValue) {
+func (ms *MockSpan) AddEvent(ctx context.Context, name string, attrs ...label.KeyValue) {
 }
 
 // AddEvent does nothing.
-func (ms *MockSpan) AddEventWithTimestamp(ctx context.Context, timestamp time.Time, name string, attrs ...kv.KeyValue) {
+func (ms *MockSpan) AddEventWithTimestamp(ctx context.Context, timestamp time.Time, name string, attrs ...label.KeyValue) {
 }
diff --git a/internal/trace/parent/parent.go b/internal/trace/parent/parent.go
index 5080aed9187..88def335e97 100644
--- a/internal/trace/parent/parent.go
+++ b/internal/trace/parent/parent.go
@@ -17,8 +17,8 @@ package parent
 import (
 	"context"
 
-	"go.opentelemetry.io/otel/api/kv"
 	"go.opentelemetry.io/otel/api/trace"
+	"go.opentelemetry.io/otel/label"
 )
 
 func GetSpanContextAndLinks(ctx context.Context, ignoreContext bool) (trace.SpanContext, bool, []trace.Link) {
@@ -46,8 +46,8 @@ func addLinkIfValid(links []trace.Link, sc trace.SpanContext, kind string) []tra
 	}
 	return append(links, trace.Link{
 		SpanContext: sc,
-		Attributes: []kv.KeyValue{
-			kv.String("ignored-on-demand", kind),
+		Attributes: []label.KeyValue{
+			label.String("ignored-on-demand", kind),
 		},
 	})
 }
diff --git a/api/kv/benchmark_test.go b/label/benchmark_test.go
similarity index 75%
rename from api/kv/benchmark_test.go
rename to label/benchmark_test.go
index a1fea5b290d..85bf58a75f2 100644
--- a/api/kv/benchmark_test.go
+++ b/label/benchmark_test.go
@@ -12,61 +12,61 @@
 // See the License for the specific language governing permissions and
 // limitations under the License.
 
-package kv_test
+package label_test
 
 import (
 	"testing"
 
-	"go.opentelemetry.io/otel/api/kv"
+	"go.opentelemetry.io/otel/label"
 )
 
 type test struct{}
 
 var (
 	arrayVal    = []string{"one", "two"}
-	arrayKeyVal = kv.Array("array", arrayVal)
+	arrayKeyVal = label.Array("array", arrayVal)
 
 	boolVal    = true
-	boolKeyVal = kv.Bool("bool", boolVal)
+	boolKeyVal = label.Bool("bool", boolVal)
 
 	intVal    = int(1)
-	intKeyVal = kv.Int("int", intVal)
+	intKeyVal = label.Int("int", intVal)
 
 	int8Val    = int8(1)
-	int8KeyVal = kv.Int("int8", int(int8Val))
+	int8KeyVal = label.Int("int8", int(int8Val))
 
 	int16Val    = int16(1)
-	int16KeyVal = kv.Int("int16", int(int16Val))
+	int16KeyVal = label.Int("int16", int(int16Val))
 
 	int32Val    = int32(1)
-	int32KeyVal = kv.Int32("int32", int32Val)
+	int32KeyVal = label.Int32("int32", int32Val)
 
 	int64Val    = int64(1)
-	int64KeyVal = kv.Int64("int64", int64Val)
+	int64KeyVal = label.Int64("int64", int64Val)
 
 	uintVal    = uint(1)
-	uintKeyVal = kv.Uint("uint", uintVal)
+	uintKeyVal = label.Uint("uint", uintVal)
 
 	uint8Val    = uint8(1)
-	uint8KeyVal = kv.Uint("uint8", uint(uint8Val))
+	uint8KeyVal = label.Uint("uint8", uint(uint8Val))
 
 	uint16Val    = uint16(1)
-	uint16KeyVal = kv.Uint("uint16", uint(uint16Val))
+	uint16KeyVal = label.Uint("uint16", uint(uint16Val))
 
 	uint32Val    = uint32(1)
-	uint32KeyVal = kv.Uint32("uint32", uint32Val)
+	uint32KeyVal = label.Uint32("uint32", uint32Val)
 
 	uint64Val    = uint64(1)
-	uint64KeyVal = kv.Uint64("uint64", uint64Val)
+	uint64KeyVal = label.Uint64("uint64", uint64Val)
 
 	float32Val    = float32(1.0)
-	float32KeyVal = kv.Float32("float32", float32Val)
+	float32KeyVal = label.Float32("float32", float32Val)
 
 	float64Val    = float64(1.0)
-	float64KeyVal = kv.Float64("float64", float64Val)
+	float64KeyVal = label.Float64("float64", float64Val)
 
 	stringVal    = "string"
-	stringKeyVal = kv.String("string", stringVal)
+	stringKeyVal = label.String("string", stringVal)
 
 	bytesVal  = []byte("bytes")
 	structVal = test{}
@@ -75,196 +75,196 @@ var (
 func BenchmarkArrayKey(b *testing.B) {
 	b.ReportAllocs()
 	for i := 0; i < b.N; i++ {
-		_ = kv.Array("array", arrayVal)
+		_ = label.Array("array", arrayVal)
 	}
 }
 
 func BenchmarkArrayKeyAny(b *testing.B) {
 	b.ReportAllocs()
 	for i := 0; i < b.N; i++ {
-		_ = kv.Any("array", arrayVal)
+		_ = label.Any("array", arrayVal)
 	}
 }
 
 func BenchmarkBoolKey(b *testing.B) {
 	b.ReportAllocs()
 	for i := 0; i < b.N; i++ {
-		_ = kv.Bool("bool", boolVal)
+		_ = label.Bool("bool", boolVal)
 	}
 }
 
 func BenchmarkBoolKeyAny(b *testing.B) {
 	b.ReportAllocs()
 	for i := 0; i < b.N; i++ {
-		_ = kv.Any("bool", boolVal)
+		_ = label.Any("bool", boolVal)
 	}
 }
 
 func BenchmarkIntKey(b *testing.B) {
 	b.ReportAllocs()
 	for i := 0; i < b.N; i++ {
-		_ = kv.Int("int", intVal)
+		_ = label.Int("int", intVal)
 	}
 }
 
 func BenchmarkIntKeyAny(b *testing.B) {
 	b.ReportAllocs()
 	for i := 0; i < b.N; i++ {
-		_ = kv.Any("int", intVal)
+		_ = label.Any("int", intVal)
 	}
 }
 
 func BenchmarkInt8KeyAny(b *testing.B) {
 	b.ReportAllocs()
 	for i := 0; i < b.N; i++ {
-		_ = kv.Any("int8", int8Val)
+		_ = label.Any("int8", int8Val)
 	}
 }
 
 func BenchmarkInt16KeyAny(b *testing.B) {
 	b.ReportAllocs()
 	for i := 0; i < b.N; i++ {
-		_ = kv.Any("int16", int16Val)
+		_ = label.Any("int16", int16Val)
 	}
 }
 
 func BenchmarkInt32Key(b *testing.B) {
 	b.ReportAllocs()
 	for i := 0; i < b.N; i++ {
-		_ = kv.Int32("int32", int32Val)
+		_ = label.Int32("int32", int32Val)
 	}
 }
 
 func BenchmarkInt32KeyAny(b *testing.B) {
 	b.ReportAllocs()
 	for i := 0; i < b.N; i++ {
-		_ = kv.Any("int32", int32Val)
+		_ = label.Any("int32", int32Val)
 	}
 }
 
 func BenchmarkInt64Key(b *testing.B) {
 	b.ReportAllocs()
 	for i := 0; i < b.N; i++ {
-		_ = kv.Int64("int64", int64Val)
+		_ = label.Int64("int64", int64Val)
 	}
 }
 
 func BenchmarkInt64KeyAny(b *testing.B) {
 	b.ReportAllocs()
 	for i := 0; i < b.N; i++ {
-		_ = kv.Any("int64", int64Val)
+		_ = label.Any("int64", int64Val)
 	}
 }
 
 func BenchmarkUintKey(b *testing.B) {
 	b.ReportAllocs()
 	for i := 0; i < b.N; i++ {
-		_ = kv.Uint("uint", uintVal)
+		_ = label.Uint("uint", uintVal)
 	}
 }
 
 func BenchmarkUintKeyAny(b *testing.B) {
 	b.ReportAllocs()
 	for i := 0; i < b.N; i++ {
-		_ = kv.Any("uint", uintVal)
+		_ = label.Any("uint", uintVal)
 	}
 }
 
 func BenchmarkUint8KeyAny(b *testing.B) {
 	b.ReportAllocs()
 	for i := 0; i < b.N; i++ {
-		_ = kv.Any("uint8", uint8Val)
+		_ = label.Any("uint8", uint8Val)
 	}
 }
 
 func BenchmarkUint16KeyAny(b *testing.B) {
 	b.ReportAllocs()
 	for i := 0; i < b.N; i++ {
-		_ = kv.Any("uint16", uint16Val)
+		_ = label.Any("uint16", uint16Val)
 	}
 }
 
 func BenchmarkUint32Key(b *testing.B) {
 	b.ReportAllocs()
 	for i := 0; i < b.N; i++ {
-		_ = kv.Uint32("uint32", uint32Val)
+		_ = label.Uint32("uint32", uint32Val)
 	}
 }
 
 func BenchmarkUint32KeyAny(b *testing.B) {
 	b.ReportAllocs()
 	for i := 0; i < b.N; i++ {
-		_ = kv.Any("uint32", uint32Val)
+		_ = label.Any("uint32", uint32Val)
 	}
 }
 
 func BenchmarkUint64Key(b *testing.B) {
 	b.ReportAllocs()
 	for i := 0; i < b.N; i++ {
-		_ = kv.Uint64("uint64", uint64Val)
+		_ = label.Uint64("uint64", uint64Val)
 	}
 }
 
 func BenchmarkUint64KeyAny(b *testing.B) {
 	b.ReportAllocs()
 	for i := 0; i < b.N; i++ {
-		_ = kv.Any("uint64", uint64Val)
+		_ = label.Any("uint64", uint64Val)
 	}
 }
 
 func BenchmarkFloat32Key(b *testing.B) {
 	b.ReportAllocs()
 	for i := 0; i < b.N; i++ {
-		_ = kv.Float32("float32", float32Val)
+		_ = label.Float32("float32", float32Val)
 	}
 }
 
 func BenchmarkFloat32KeyAny(b *testing.B) {
 	b.ReportAllocs()
 	for i := 0; i < b.N; i++ {
-		_ = kv.Any("float32", float32Val)
+		_ = label.Any("float32", float32Val)
 	}
 }
 
 func BenchmarkFloat64Key(b *testing.B) {
 	b.ReportAllocs()
 	for i := 0; i < b.N; i++ {
-		_ = kv.Float64("float64", float64Val)
+		_ = label.Float64("float64", float64Val)
 	}
 }
 
 func BenchmarkFloat64KeyAny(b *testing.B) {
 	b.ReportAllocs()
 	for i := 0; i < b.N; i++ {
-		_ = kv.Any("float64", float64Val)
+		_ = label.Any("float64", float64Val)
 	}
 }
 
 func BenchmarkStringKey(b *testing.B) {
 	b.ReportAllocs()
 	for i := 0; i < b.N; i++ {
-		_ = kv.String("string", stringVal)
+		_ = label.String("string", stringVal)
 	}
 }
 
 func BenchmarkStringKeyAny(b *testing.B) {
 	b.ReportAllocs()
 	for i := 0; i < b.N; i++ {
-		_ = kv.Any("string", stringVal)
+		_ = label.Any("string", stringVal)
 	}
 }
 
 func BenchmarkBytesKeyAny(b *testing.B) {
 	b.ReportAllocs()
 	for i := 0; i < b.N; i++ {
-		_ = kv.Any("bytes", bytesVal)
+		_ = label.Any("bytes", bytesVal)
 	}
 }
 
 func BenchmarkStructKeyAny(b *testing.B) {
 	b.ReportAllocs()
 	for i := 0; i < b.N; i++ {
-		_ = kv.Any("struct", structVal)
+		_ = label.Any("struct", structVal)
 	}
 }
 
diff --git a/api/kv/doc.go b/label/doc.go
similarity index 85%
rename from api/kv/doc.go
rename to label/doc.go
index 3e635cdc3bd..d631d23871e 100644
--- a/api/kv/doc.go
+++ b/label/doc.go
@@ -12,5 +12,5 @@
 // See the License for the specific language governing permissions and
 // limitations under the License.
 
-// package kv provides basic key and value types.
-package kv // import "go.opentelemetry.io/otel/api/kv"
+// Package label provides key and value labels.
+package label // import "go.opentelemetry.io/otel/label"
diff --git a/api/label/encoder.go b/label/encoder.go
similarity index 98%
rename from api/label/encoder.go
rename to label/encoder.go
index 915b437dd69..17e6d2dfb25 100644
--- a/api/label/encoder.go
+++ b/label/encoder.go
@@ -18,8 +18,6 @@ import (
 	"bytes"
 	"sync"
 	"sync/atomic"
-
-	"go.opentelemetry.io/otel/api/kv"
 )
 
 type (
@@ -119,7 +117,7 @@ func (d *defaultLabelEncoder) Encode(iter Iterator) string {
 
 		_, _ = buf.WriteRune('=')
 
-		if keyValue.Value.Type() == kv.STRING {
+		if keyValue.Value.Type() == STRING {
 			copyAndEscape(buf, keyValue.Value.AsString())
 		} else {
 			_, _ = buf.WriteString(keyValue.Value.Emit())
diff --git a/api/label/iterator.go b/label/iterator.go
similarity index 87%
rename from api/label/iterator.go
rename to label/iterator.go
index d2ab561854d..9e72239986c 100644
--- a/api/label/iterator.go
+++ b/label/iterator.go
@@ -14,10 +14,6 @@
 
 package label
 
-import (
-	"go.opentelemetry.io/otel/api/kv"
-)
-
 // Iterator allows iterating over the set of labels in order,
 // sorted by key.
 type Iterator struct {
@@ -31,13 +27,13 @@ type Iterator struct {
 type MergeItererator struct {
 	one     oneIterator
 	two     oneIterator
-	current kv.KeyValue
+	current KeyValue
 }
 
 type oneIterator struct {
 	iter  Iterator
 	done  bool
-	label kv.KeyValue
+	label KeyValue
 }
 
 // Next moves the iterator to the next position. Returns false if there
@@ -47,21 +43,21 @@ func (i *Iterator) Next() bool {
 	return i.idx < i.Len()
 }
 
-// Label returns current kv.KeyValue. Must be called only after Next returns
+// Label returns current KeyValue. Must be called only after Next returns
 // true.
-func (i *Iterator) Label() kv.KeyValue {
+func (i *Iterator) Label() KeyValue {
 	kv, _ := i.storage.Get(i.idx)
 	return kv
 }
 
 // Attribute is a synonym for Label().
-func (i *Iterator) Attribute() kv.KeyValue {
+func (i *Iterator) Attribute() KeyValue {
 	return i.Label()
 }
 
 // IndexedLabel returns current index and label. Must be called only
 // after Next returns true.
-func (i *Iterator) IndexedLabel() (int, kv.KeyValue) {
+func (i *Iterator) IndexedLabel() (int, KeyValue) {
 	return i.idx, i.Label()
 }
 
@@ -73,13 +69,13 @@ func (i *Iterator) Len() int {
 // ToSlice is a convenience function that creates a slice of labels
 // from the passed iterator. The iterator is set up to start from the
 // beginning before creating the slice.
-func (i *Iterator) ToSlice() []kv.KeyValue {
+func (i *Iterator) ToSlice() []KeyValue {
 	l := i.Len()
 	if l == 0 {
 		return nil
 	}
 	i.idx = -1
-	slice := make([]kv.KeyValue, 0, l)
+	slice := make([]KeyValue, 0, l)
 	for i.Next() {
 		slice = append(slice, i.Label())
 	}
@@ -142,6 +138,6 @@ func (m *MergeItererator) Next() bool {
 }
 
 // Label returns the current value after Next() returns true.
-func (m *MergeItererator) Label() kv.KeyValue {
+func (m *MergeItererator) Label() KeyValue {
 	return m.current
 }
diff --git a/api/label/iterator_test.go b/label/iterator_test.go
similarity index 92%
rename from api/label/iterator_test.go
rename to label/iterator_test.go
index f210b3ccaa3..a028f8d0a98 100644
--- a/api/label/iterator_test.go
+++ b/label/iterator_test.go
@@ -18,16 +18,14 @@ import (
 	"fmt"
 	"testing"
 
-	"go.opentelemetry.io/otel/api/kv"
-
 	"github.com/stretchr/testify/require"
 
-	"go.opentelemetry.io/otel/api/label"
+	"go.opentelemetry.io/otel/label"
 )
 
 func TestIterator(t *testing.T) {
-	one := kv.String("one", "1")
-	two := kv.Int("two", 2)
+	one := label.String("one", "1")
+	two := label.Int("two", 2)
 	lbl := label.NewSet(one, two)
 	iter := lbl.Iter()
 	require.Equal(t, 2, iter.Len())
@@ -66,9 +64,9 @@ func TestMergedIterator(t *testing.T) {
 		expect []string
 	}
 
-	makeLabels := func(keys []string, num int) (result []kv.KeyValue) {
+	makeLabels := func(keys []string, num int) (result []label.KeyValue) {
 		for _, k := range keys {
-			result = append(result, kv.Int(k, num))
+			result = append(result, label.Int(k, num))
 		}
 		return
 	}
diff --git a/api/kv/key.go b/label/key.go
similarity index 85%
rename from api/kv/key.go
rename to label/key.go
index a6ca9499864..7d723780990 100644
--- a/api/kv/key.go
+++ b/label/key.go
@@ -12,7 +12,7 @@
 // See the License for the specific language governing permissions and
 // limitations under the License.
 
-package kv
+package label
 
 // Key represents the key part in key-value pairs. It's a string. The
 // allowed character set in the key depends on the use of the key.
@@ -21,7 +21,7 @@ type Key string
 // Bool creates a KeyValue instance with a BOOL Value.
 //
 // If creating both key and a bool value at the same time, then
-// instead of calling kv.Key(name).Bool(value) consider using a
+// instead of calling Key(name).Bool(value) consider using a
 // convenience function provided by the api/key package -
 // key.Bool(name, value).
 func (k Key) Bool(v bool) KeyValue {
@@ -34,7 +34,7 @@ func (k Key) Bool(v bool) KeyValue {
 // Int64 creates a KeyValue instance with an INT64 Value.
 //
 // If creating both key and an int64 value at the same time, then
-// instead of calling kv.Key(name).Int64(value) consider using a
+// instead of calling Key(name).Int64(value) consider using a
 // convenience function provided by the api/key package -
 // key.Int64(name, value).
 func (k Key) Int64(v int64) KeyValue {
@@ -47,7 +47,7 @@ func (k Key) Int64(v int64) KeyValue {
 // Uint64 creates a KeyValue instance with a UINT64 Value.
 //
 // If creating both key and a uint64 value at the same time, then
-// instead of calling kv.Key(name).Uint64(value) consider using a
+// instead of calling Key(name).Uint64(value) consider using a
 // convenience function provided by the api/key package -
 // key.Uint64(name, value).
 func (k Key) Uint64(v uint64) KeyValue {
@@ -60,7 +60,7 @@ func (k Key) Uint64(v uint64) KeyValue {
 // Float64 creates a KeyValue instance with a FLOAT64 Value.
 //
 // If creating both key and a float64 value at the same time, then
-// instead of calling kv.Key(name).Float64(value) consider using a
+// instead of calling Key(name).Float64(value) consider using a
 // convenience function provided by the api/key package -
 // key.Float64(name, value).
 func (k Key) Float64(v float64) KeyValue {
@@ -73,7 +73,7 @@ func (k Key) Float64(v float64) KeyValue {
 // Int32 creates a KeyValue instance with an INT32 Value.
 //
 // If creating both key and an int32 value at the same time, then
-// instead of calling kv.Key(name).Int32(value) consider using a
+// instead of calling Key(name).Int32(value) consider using a
 // convenience function provided by the api/key package -
 // key.Int32(name, value).
 func (k Key) Int32(v int32) KeyValue {
@@ -86,7 +86,7 @@ func (k Key) Int32(v int32) KeyValue {
 // Uint32 creates a KeyValue instance with a UINT32 Value.
 //
 // If creating both key and a uint32 value at the same time, then
-// instead of calling kv.Key(name).Uint32(value) consider using a
+// instead of calling Key(name).Uint32(value) consider using a
 // convenience function provided by the api/key package -
 // key.Uint32(name, value).
 func (k Key) Uint32(v uint32) KeyValue {
@@ -99,7 +99,7 @@ func (k Key) Uint32(v uint32) KeyValue {
 // Float32 creates a KeyValue instance with a FLOAT32 Value.
 //
 // If creating both key and a float32 value at the same time, then
-// instead of calling kv.Key(name).Float32(value) consider using a
+// instead of calling Key(name).Float32(value) consider using a
 // convenience function provided by the api/key package -
 // key.Float32(name, value).
 func (k Key) Float32(v float32) KeyValue {
@@ -112,7 +112,7 @@ func (k Key) Float32(v float32) KeyValue {
 // String creates a KeyValue instance with a STRING Value.
 //
 // If creating both key and a string value at the same time, then
-// instead of calling kv.Key(name).String(value) consider using a
+// instead of calling Key(name).String(value) consider using a
 // convenience function provided by the api/key package -
 // key.String(name, value).
 func (k Key) String(v string) KeyValue {
@@ -126,7 +126,7 @@ func (k Key) String(v string) KeyValue {
 // Value, depending on whether the int type is 32 or 64 bits wide.
 //
 // If creating both key and an int value at the same time, then
-// instead of calling kv.Key(name).Int(value) consider using a
+// instead of calling Key(name).Int(value) consider using a
 // convenience function provided by the api/key package -
 // key.Int(name, value).
 func (k Key) Int(v int) KeyValue {
@@ -140,7 +140,7 @@ func (k Key) Int(v int) KeyValue {
 // Value, depending on whether the uint type is 32 or 64 bits wide.
 //
 // If creating both key and a uint value at the same time, then
-// instead of calling kv.Key(name).Uint(value) consider using a
+// instead of calling Key(name).Uint(value) consider using a
 // convenience function provided by the api/key package -
 // key.Uint(name, value).
 func (k Key) Uint(v uint) KeyValue {
@@ -158,7 +158,7 @@ func (k Key) Defined() bool {
 // Array creates a KeyValue instance with a ARRAY Value.
 //
 // If creating both key and a array value at the same time, then
-// instead of calling kv.Key(name).String(value) consider using a
+// instead of calling Key(name).String(value) consider using a
 // convenience function provided by the api/key package -
 // key.Array(name, value).
 func (k Key) Array(v interface{}) KeyValue {
diff --git a/api/kv/key_test.go b/label/key_test.go
similarity index 80%
rename from api/kv/key_test.go
rename to label/key_test.go
index d79031ff947..eacdea92768 100644
--- a/api/kv/key_test.go
+++ b/label/key_test.go
@@ -12,36 +12,36 @@
 // See the License for the specific language governing permissions and
 // limitations under the License.
 
-package kv_test
+package label_test
 
 import (
 	"encoding/json"
 	"testing"
 
-	"go.opentelemetry.io/otel/api/kv"
-
 	"github.com/stretchr/testify/require"
+
+	"go.opentelemetry.io/otel/label"
 )
 
 func TestDefined(t *testing.T) {
 	for _, testcase := range []struct {
 		name string
-		k    kv.Key
+		k    label.Key
 		want bool
 	}{
 		{
 			name: "Key.Defined() returns true when len(v.Name) != 0",
-			k:    kv.Key("foo"),
+			k:    label.Key("foo"),
 			want: true,
 		},
 		{
 			name: "Key.Defined() returns false when len(v.Name) == 0",
-			k:    kv.Key(""),
+			k:    label.Key(""),
 			want: false,
 		},
 	} {
 		t.Run(testcase.name, func(t *testing.T) {
-			//func (k kv.Key) Defined() bool {
+			//func (k label.Key) Defined() bool {
 			have := testcase.k.Defined()
 			if have != testcase.want {
 				t.Errorf("Want: %v, but have: %v", testcase.want, have)
@@ -51,9 +51,9 @@ func TestDefined(t *testing.T) {
 }
 
 func TestJSONValue(t *testing.T) {
-	var kvs interface{} = [2]kv.KeyValue{
-		kv.String("A", "B"),
-		kv.Int64("C", 1),
+	var kvs interface{} = [2]label.KeyValue{
+		label.String("A", "B"),
+		label.Int64("C", 1),
 	}
 
 	data, err := json.Marshal(kvs)
@@ -66,52 +66,52 @@ func TestJSONValue(t *testing.T) {
 func TestEmit(t *testing.T) {
 	for _, testcase := range []struct {
 		name string
-		v    kv.Value
+		v    label.Value
 		want string
 	}{
 		{
 			name: `test Key.Emit() can emit a string representing self.BOOL`,
-			v:    kv.BoolValue(true),
+			v:    label.BoolValue(true),
 			want: "true",
 		},
 		{
 			name: `test Key.Emit() can emit a string representing self.INT32`,
-			v:    kv.Int32Value(42),
+			v:    label.Int32Value(42),
 			want: "42",
 		},
 		{
 			name: `test Key.Emit() can emit a string representing self.INT64`,
-			v:    kv.Int64Value(42),
+			v:    label.Int64Value(42),
 			want: "42",
 		},
 		{
 			name: `test Key.Emit() can emit a string representing self.UINT32`,
-			v:    kv.Uint32Value(42),
+			v:    label.Uint32Value(42),
 			want: "42",
 		},
 		{
 			name: `test Key.Emit() can emit a string representing self.UINT64`,
-			v:    kv.Uint64Value(42),
+			v:    label.Uint64Value(42),
 			want: "42",
 		},
 		{
 			name: `test Key.Emit() can emit a string representing self.FLOAT32`,
-			v:    kv.Float32Value(42.1),
+			v:    label.Float32Value(42.1),
 			want: "42.1",
 		},
 		{
 			name: `test Key.Emit() can emit a string representing self.FLOAT64`,
-			v:    kv.Float64Value(42.1),
+			v:    label.Float64Value(42.1),
 			want: "42.1",
 		},
 		{
 			name: `test Key.Emit() can emit a string representing self.STRING`,
-			v:    kv.StringValue("foo"),
+			v:    label.StringValue("foo"),
 			want: "foo",
 		},
 	} {
 		t.Run(testcase.name, func(t *testing.T) {
-			//proto: func (v kv.Value) Emit() string {
+			//proto: func (v label.Value) Emit() string {
 			have := testcase.v.Emit()
 			if have != testcase.want {
 				t.Errorf("Want: %s, but have: %s", testcase.want, have)
diff --git a/api/kv/kv.go b/label/kv.go
similarity index 99%
rename from api/kv/kv.go
rename to label/kv.go
index c09823e85df..3e2764f4735 100644
--- a/api/kv/kv.go
+++ b/label/kv.go
@@ -12,7 +12,7 @@
 // See the License for the specific language governing permissions and
 // limitations under the License.
 
-package kv
+package label
 
 import (
 	"encoding/json"
diff --git a/api/kv/kv_test.go b/label/kv_test.go
similarity index 69%
rename from api/kv/kv_test.go
rename to label/kv_test.go
index 018dd878f34..068d2932381 100644
--- a/api/kv/kv_test.go
+++ b/label/kv_test.go
@@ -12,7 +12,7 @@
 // See the License for the specific language governing permissions and
 // limitations under the License.
 
-package kv_test
+package label_test
 
 import (
 	"strings"
@@ -20,100 +20,100 @@ import (
 
 	"github.com/google/go-cmp/cmp"
 
-	"go.opentelemetry.io/otel/api/kv"
+	"go.opentelemetry.io/otel/label"
 )
 
 func TestKeyValueConstructors(t *testing.T) {
 	tt := []struct {
 		name     string
-		actual   kv.KeyValue
-		expected kv.KeyValue
+		actual   label.KeyValue
+		expected label.KeyValue
 	}{
 		{
 			name:   "Bool",
-			actual: kv.Bool("k1", true),
-			expected: kv.KeyValue{
+			actual: label.Bool("k1", true),
+			expected: label.KeyValue{
 				Key:   "k1",
-				Value: kv.BoolValue(true),
+				Value: label.BoolValue(true),
 			},
 		},
 		{
 			name:   "Int64",
-			actual: kv.Int64("k1", 123),
-			expected: kv.KeyValue{
+			actual: label.Int64("k1", 123),
+			expected: label.KeyValue{
 				Key:   "k1",
-				Value: kv.Int64Value(123),
+				Value: label.Int64Value(123),
 			},
 		},
 		{
 			name:   "Uint64",
-			actual: kv.Uint64("k1", 1),
-			expected: kv.KeyValue{
+			actual: label.Uint64("k1", 1),
+			expected: label.KeyValue{
 				Key:   "k1",
-				Value: kv.Uint64Value(1),
+				Value: label.Uint64Value(1),
 			},
 		},
 		{
 			name:   "Float64",
-			actual: kv.Float64("k1", 123.5),
-			expected: kv.KeyValue{
+			actual: label.Float64("k1", 123.5),
+			expected: label.KeyValue{
 				Key:   "k1",
-				Value: kv.Float64Value(123.5),
+				Value: label.Float64Value(123.5),
 			},
 		},
 		{
 			name:   "Int32",
-			actual: kv.Int32("k1", 123),
-			expected: kv.KeyValue{
+			actual: label.Int32("k1", 123),
+			expected: label.KeyValue{
 				Key:   "k1",
-				Value: kv.Int32Value(123),
+				Value: label.Int32Value(123),
 			},
 		},
 		{
 			name:   "Uint32",
-			actual: kv.Uint32("k1", 123),
-			expected: kv.KeyValue{
+			actual: label.Uint32("k1", 123),
+			expected: label.KeyValue{
 				Key:   "k1",
-				Value: kv.Uint32Value(123),
+				Value: label.Uint32Value(123),
 			},
 		},
 		{
 			name:   "Float32",
-			actual: kv.Float32("k1", 123.5),
-			expected: kv.KeyValue{
+			actual: label.Float32("k1", 123.5),
+			expected: label.KeyValue{
 				Key:   "k1",
-				Value: kv.Float32Value(123.5),
+				Value: label.Float32Value(123.5),
 			},
 		},
 		{
 			name:   "String",
-			actual: kv.String("k1", "123.5"),
-			expected: kv.KeyValue{
+			actual: label.String("k1", "123.5"),
+			expected: label.KeyValue{
 				Key:   "k1",
-				Value: kv.StringValue("123.5"),
+				Value: label.StringValue("123.5"),
 			},
 		},
 		{
 			name:   "Int",
-			actual: kv.Int("k1", 123),
-			expected: kv.KeyValue{
+			actual: label.Int("k1", 123),
+			expected: label.KeyValue{
 				Key:   "k1",
-				Value: kv.IntValue(123),
+				Value: label.IntValue(123),
 			},
 		},
 		{
 			name:   "Uint",
-			actual: kv.Uint("k1", 123),
-			expected: kv.KeyValue{
+			actual: label.Uint("k1", 123),
+			expected: label.KeyValue{
 				Key:   "k1",
-				Value: kv.UintValue(123),
+				Value: label.UintValue(123),
 			},
 		},
 	}
 
 	for _, test := range tt {
 		t.Run(test.name, func(t *testing.T) {
-			if diff := cmp.Diff(test.actual, test.expected, cmp.AllowUnexported(kv.Value{})); diff != "" {
+			if diff := cmp.Diff(test.actual, test.expected, cmp.AllowUnexported(label.Value{})); diff != "" {
 				t.Fatal(diff)
 			}
 		})
@@ -137,84 +137,84 @@ func TestAny(t *testing.T) {
 	for _, testcase := range []struct {
 		key       string
 		value     interface{}
-		wantType  kv.Type
+		wantType  label.Type
 		wantValue interface{}
 	}{
 		{
 			key:       "bool type inferred",
 			value:     true,
-			wantType:  kv.BOOL,
+			wantType:  label.BOOL,
 			wantValue: true,
 		},
 		{
 			key:       "int64 type inferred",
 			value:     int64(42),
-			wantType:  kv.INT64,
+			wantType:  label.INT64,
 			wantValue: int64(42),
 		},
 		{
 			key:       "uint64 type inferred",
 			value:     uint64(42),
-			wantType:  kv.UINT64,
+			wantType:  label.UINT64,
 			wantValue: uint64(42),
 		},
 		{
 			key:       "float64 type inferred",
 			value:     float64(42.1),
-			wantType:  kv.FLOAT64,
+			wantType:  label.FLOAT64,
 			wantValue: 42.1,
 		},
 		{
 			key:       "int32 type inferred",
 			value:     int32(42),
-			wantType:  kv.INT32,
+			wantType:  label.INT32,
 			wantValue: int32(42),
 		},
 		{
 			key:       "uint32 type inferred",
 			value:     uint32(42),
-			wantType:  kv.UINT32,
+			wantType:  label.UINT32,
 			wantValue: uint32(42),
 		},
 		{
 			key:       "float32 type inferred",
 			value:     float32(42.1),
-			wantType:  kv.FLOAT32,
+			wantType:  label.FLOAT32,
 			wantValue: float32(42.1),
 		},
 		{
 			key:       "string type inferred",
 			value:     "foo",
-			wantType:  kv.STRING,
+			wantType:  label.STRING,
 			wantValue: "foo",
 		},
 		{
 			key:       "stringer type inferred",
 			value:     builder,
-			wantType:  kv.STRING,
+			wantType:  label.STRING,
 			wantValue: "foo",
 		},
 		{
 			key:       "unknown value serialized as %v",
 			value:     nil,
-			wantType:  kv.STRING,
+			wantType:  label.STRING,
 			wantValue: "<nil>",
 		},
 		{
 			key:       "JSON struct serialized correctly",
 			value:     &jsonifyStruct,
-			wantType:  kv.STRING,
+			wantType:  label.STRING,
 			wantValue: `{"Public":"foo","tagName":"baz","Empty":""}`,
 		},
 		{
 			key:       "Invalid JSON struct falls back to string",
 			value:     &invalidStruct,
-			wantType:  kv.STRING,
+			wantType:  label.STRING,
 			wantValue: "&{(0+0i)}",
 		},
 	} {
 		t.Logf("Running test case %s", testcase.key)
-		keyValue := kv.Any(testcase.key, testcase.value)
+		keyValue := label.Any(testcase.key, testcase.value)
 		if keyValue.Value.Type() != testcase.wantType {
 			t.Errorf("wrong value type, got %#v, expected %#v", keyValue.Value.Type(), testcase.wantType)
 		}
diff --git a/api/label/set.go b/label/set.go
similarity index 84%
rename from api/label/set.go
rename to label/set.go
index 789def769a5..3bd5263cbd3 100644
--- a/api/label/set.go
+++ b/label/set.go
@@ -12,15 +12,13 @@
 // See the License for the specific language governing permissions and
 // limitations under the License.
 
-package label // import "go.opentelemetry.io/otel/api/label"
+package label
 
 import (
 	"encoding/json"
 	"reflect"
 	"sort"
 	"sync"
-
-	"go.opentelemetry.io/otel/api/kv"
 )
 
 type (
@@ -43,7 +41,7 @@ type (
 		encoded  [maxConcurrentEncoders]string
 	}
 
-	// Distinct wraps a variable-size array of `kv.KeyValue`,
+	// Distinct wraps a variable-size array of `KeyValue`,
 	// constructed with keys in sorted order.  This can be used as
 	// a map key or for equality checking between Sets.
 	Distinct struct {
@@ -55,25 +53,25 @@ type (
 	// the filtered label set.  When the filter returns false, the
 	// label is excluded from the filtered label set, and the
 	// label instead appears in the `removed` list of excluded labels.
-	Filter func(kv.KeyValue) bool
+	Filter func(KeyValue) bool
 
 	// Sortable implements `sort.Interface`, used for sorting
-	// `kv.KeyValue`.  This is an exported type to support a
+	// `KeyValue`.  This is an exported type to support a
 	// memory optimization.  A pointer to one of these is needed
 	// for the call to `sort.Stable()`, which the caller may
 	// provide in order to avoid an allocation.  See
 	// `NewSetWithSortable()`.
-	Sortable []kv.KeyValue
+	Sortable []KeyValue
 )
 
 var (
 	// keyValueType is used in `computeDistinctReflect`.
-	keyValueType = reflect.TypeOf(kv.KeyValue{})
+	keyValueType = reflect.TypeOf(KeyValue{})
 
 	// emptySet is returned for empty label sets.
 	emptySet = &Set{
 		equivalent: Distinct{
-			iface: [0]kv.KeyValue{},
+			iface: [0]KeyValue{},
 		},
 	}
 )
@@ -103,44 +101,44 @@ func (l *Set) Len() int {
 }
 
 // Get returns the KeyValue at ordered position `idx` in this set.
-func (l *Set) Get(idx int) (kv.KeyValue, bool) {
+func (l *Set) Get(idx int) (KeyValue, bool) {
 	if l == nil {
-		return kv.KeyValue{}, false
+		return KeyValue{}, false
 	}
 	value := l.equivalent.reflect()
 
 	if idx >= 0 && idx < value.Len() {
 		// Note: The Go compiler successfully avoids an allocation for
 		// the interface{} conversion here:
-		return value.Index(idx).Interface().(kv.KeyValue), true
+		return value.Index(idx).Interface().(KeyValue), true
 	}
 
-	return kv.KeyValue{}, false
+	return KeyValue{}, false
 }
 
 // Value returns the value of a specified key in this set.
-func (l *Set) Value(k kv.Key) (kv.Value, bool) {
+func (l *Set) Value(k Key) (Value, bool) {
 	if l == nil {
-		return kv.Value{}, false
+		return Value{}, false
 	}
 	rValue := l.equivalent.reflect()
 	vlen := rValue.Len()
 
 	idx := sort.Search(vlen, func(idx int) bool {
-		return rValue.Index(idx).Interface().(kv.KeyValue).Key >= k
+		return rValue.Index(idx).Interface().(KeyValue).Key >= k
 	})
 	if idx >= vlen {
-		return kv.Value{}, false
+		return Value{}, false
 	}
-	keyValue := rValue.Index(idx).Interface().(kv.KeyValue)
+	keyValue := rValue.Index(idx).Interface().(KeyValue)
 	if k == keyValue.Key {
 		return keyValue.Value, true
 	}
-	return kv.Value{}, false
+	return Value{}, false
 }
 
 // HasValue tests whether a key is defined in this set.
-func (l *Set) HasValue(k kv.Key) bool {
+func (l *Set) HasValue(k Key) bool {
 	if l == nil {
 		return false
 	}
@@ -158,7 +156,7 @@ func (l *Set) Iter() Iterator {
 
 // ToSlice returns the set of labels belonging to this set, sorted,
 // where keys appear no more than once.
-func (l *Set) ToSlice() []kv.KeyValue {
+func (l *Set) ToSlice() []KeyValue {
 	iter := l.Iter()
 	return iter.ToSlice()
 }
@@ -239,7 +237,7 @@ func empty() Set {
 //
 // Except for empty sets, this method adds an additional allocation
 // compared with calls that include a `*Sortable`.
-func NewSet(kvs ...kv.KeyValue) Set {
+func NewSet(kvs ...KeyValue) Set {
 	// Check for empty set.
 	if len(kvs) == 0 {
 		return empty()
@@ -252,7 +250,7 @@ func NewSet(kvs ...kv.KeyValue) Set {
 // `NewSetWithSortableFiltered` for more details.
 //
 // This call includes a `*Sortable` option as a memory optimization.
-func NewSetWithSortable(kvs []kv.KeyValue, tmp *Sortable) Set {
+func NewSetWithSortable(kvs []KeyValue, tmp *Sortable) Set {
 	// Check for empty set.
 	if len(kvs) == 0 {
 		return empty()
@@ -267,7 +265,7 @@ func NewSetWithSortable(kvs []kv.KeyValue, tmp *Sortable) Set {
 // This call includes a `Filter` to include/exclude label keys from
 // the return value.  Excluded keys are returned as a slice of label
 // values.
-func NewSetWithFiltered(kvs []kv.KeyValue, filter Filter) (Set, []kv.KeyValue) {
+func NewSetWithFiltered(kvs []KeyValue, filter Filter) (Set, []KeyValue) {
 	// Check for empty set.
 	if len(kvs) == 0 {
 		return empty(), nil
@@ -297,9 +295,9 @@ func NewSetWithFiltered(kvs []kv.KeyValue, filter Filter) (Set, []kv.KeyValue) {
 // The result maintains a cache of encoded labels, by label.EncoderID.
 // This value should not be copied after its first use.
 //
-// The second `[]kv.KeyValue` return value is a list of labels that were
+// The second `[]KeyValue` return value is a list of labels that were
 // excluded by the Filter (if non-nil).
-func NewSetWithSortableFiltered(kvs []kv.KeyValue, tmp *Sortable, filter Filter) (Set, []kv.KeyValue) {
+func NewSetWithSortableFiltered(kvs []KeyValue, tmp *Sortable, filter Filter) (Set, []KeyValue) {
 	// Check for empty set.
 	if len(kvs) == 0 {
 		return empty(), nil
@@ -339,8 +337,8 @@ func NewSetWithSortableFiltered(kvs []kv.KeyValue, tmp *Sortable, filter Filter)
 
 // filterSet reorders `kvs` so that included keys are contiguous at
 // the end of the slice, while excluded keys precede the included keys.
-func filterSet(kvs []kv.KeyValue, filter Filter) (Set, []kv.KeyValue) {
-	var excluded []kv.KeyValue
+func filterSet(kvs []KeyValue, filter Filter) (Set, []KeyValue) {
+	var excluded []KeyValue
 
 	// Move labels that do not match the filter so
 	// they're adjacent before calling computeDistinct().
@@ -365,7 +363,7 @@ func filterSet(kvs []kv.KeyValue, filter Filter) (Set, []kv.KeyValue) {
 
 // Filter returns a filtered copy of this `Set`.  See the
 // documentation for `NewSetWithSortableFiltered` for more details.
-func (l *Set) Filter(re Filter) (Set, []kv.KeyValue) {
+func (l *Set) Filter(re Filter) (Set, []KeyValue) {
 	if re == nil {
 		return Set{
 			equivalent: l.equivalent,
@@ -380,7 +378,7 @@ func (l *Set) Filter(re Filter) (Set, []kv.KeyValue) {
 // computeDistinct returns a `Distinct` using either the fixed- or
 // reflect-oriented code path, depending on the size of the input.
 // The input slice is assumed to already be sorted and de-duplicated.
-func computeDistinct(kvs []kv.KeyValue) Distinct {
+func computeDistinct(kvs []KeyValue) Distinct {
 	iface := computeDistinctFixed(kvs)
 	if iface == nil {
 		iface = computeDistinctReflect(kvs)
@@ -392,46 +390,46 @@ func computeDistinct(kvs []kv.KeyValue) Distinct {
 
 // computeDistinctFixed computes a `Distinct` for small slices.  It
 // returns nil if the input is too large for this code path.
-func computeDistinctFixed(kvs []kv.KeyValue) interface{} {
+func computeDistinctFixed(kvs []KeyValue) interface{} {
 	switch len(kvs) {
 	case 1:
-		ptr := new([1]kv.KeyValue)
+		ptr := new([1]KeyValue)
 		copy((*ptr)[:], kvs)
 		return *ptr
 	case 2:
-		ptr := new([2]kv.KeyValue)
+		ptr := new([2]KeyValue)
 		copy((*ptr)[:], kvs)
 		return *ptr
 	case 3:
-		ptr := new([3]kv.KeyValue)
+		ptr := new([3]KeyValue)
 		copy((*ptr)[:], kvs)
 		return *ptr
 	case 4:
-		ptr := new([4]kv.KeyValue)
+		ptr := new([4]KeyValue)
 		copy((*ptr)[:], kvs)
 		return *ptr
 	case 5:
-		ptr := new([5]kv.KeyValue)
+		ptr := new([5]KeyValue)
 		copy((*ptr)[:], kvs)
 		return *ptr
 	case 6:
-		ptr := new([6]kv.KeyValue)
+		ptr := new([6]KeyValue)
 		copy((*ptr)[:], kvs)
 		return *ptr
 	case 7:
-		ptr := new([7]kv.KeyValue)
+		ptr := new([7]KeyValue)
 		copy((*ptr)[:], kvs)
 		return *ptr
 	case 8:
-		ptr := new([8]kv.KeyValue)
+		ptr := new([8]KeyValue)
 		copy((*ptr)[:], kvs)
 		return *ptr
 	case 9:
-		ptr := new([9]kv.KeyValue)
+		ptr := new([9]KeyValue)
 		copy((*ptr)[:], kvs)
 		return *ptr
 	case 10:
-		ptr := new([10]kv.KeyValue)
+		ptr := new([10]KeyValue)
 		copy((*ptr)[:], kvs)
 		return *ptr
 	default:
@@ -441,10 +439,10 @@ func computeDistinctFixed(kvs []kv.KeyValue) interface{} {
 
 // computeDistinctReflect computes a `Distinct` using reflection,
 // works for any size input.
-func computeDistinctReflect(kvs []kv.KeyValue) interface{} {
+func computeDistinctReflect(kvs []KeyValue) interface{} {
 	at := reflect.New(reflect.ArrayOf(len(kvs), keyValueType)).Elem()
 	for i, keyValue := range kvs {
-		*(at.Index(i).Addr().Interface().(*kv.KeyValue)) = keyValue
+		*(at.Index(i).Addr().Interface().(*KeyValue)) = keyValue
 	}
 	return at.Interface()
 }
diff --git a/api/label/set_test.go b/label/set_test.go
similarity index 66%
rename from api/label/set_test.go
rename to label/set_test.go
index 7dbc8c83697..7f6fc0fef67 100644
--- a/api/label/set_test.go
+++ b/label/set_test.go
@@ -18,14 +18,13 @@ import (
 	"regexp"
 	"testing"
 
-	"go.opentelemetry.io/otel/api/kv"
-	"go.opentelemetry.io/otel/api/label"
+	"go.opentelemetry.io/otel/label"
 
 	"github.com/stretchr/testify/require"
 )
 
 type testCase struct {
-	kvs []kv.KeyValue
+	kvs []label.KeyValue
 
 	keyRe *regexp.Regexp
 
@@ -33,14 +32,14 @@ type testCase struct {
 	fullEnc  string
 }
 
-func expect(enc string, kvs ...kv.KeyValue) testCase {
+func expect(enc string, kvs ...label.KeyValue) testCase {
 	return testCase{
 		kvs:      kvs,
 		encoding: enc,
 	}
 }
 
-func expectFiltered(enc, filter, fullEnc string, kvs ...kv.KeyValue) testCase {
+func expectFiltered(enc, filter, fullEnc string, kvs ...label.KeyValue) testCase {
 	return testCase{
 		kvs:      kvs,
 		keyRe:    regexp.MustCompile(filter),
@@ -51,16 +50,16 @@ func expectFiltered(enc, filter, fullEnc string, kvs ...kv.KeyValue) testCase {
 
 func TestSetDedup(t *testing.T) {
 	cases := []testCase{
-		expect("A=B", kv.String("A", "2"), kv.String("A", "B")),
-		expect("A=B", kv.String("A", "2"), kv.Int("A", 1), kv.String("A", "B")),
-		expect("A=B", kv.String("A", "B"), kv.String("A", "C"), kv.String("A", "D"), kv.String("A", "B")),
-
-		expect("A=B,C=D", kv.String("A", "1"), kv.String("C", "D"), kv.String("A", "B")),
-		expect("A=B,C=D", kv.String("A", "2"), kv.String("A", "B"), kv.String("C", "D")),
-		expect("A=B,C=D", kv.Float64("C", 1.2), kv.String("A", "2"), kv.String("A", "B"), kv.String("C", "D")),
-		expect("A=B,C=D", kv.String("C", "D"), kv.String("A", "B"), kv.String("A", "C"), kv.String("A", "D"), kv.String("A", "B")),
-		expect("A=B,C=D", kv.String("A", "B"), kv.String("C", "D"), kv.String("A", "C"), kv.String("A", "D"), kv.String("A", "B")),
-		expect("A=B,C=D", kv.String("A", "B"), kv.String("A", "C"), kv.String("A", "D"), kv.String("A", "B"), kv.String("C", "D")),
+		expect("A=B", label.String("A", "2"), label.String("A", "B")),
+		expect("A=B", label.String("A", "2"), label.Int("A", 1), label.String("A", "B")),
+		expect("A=B", label.String("A", "B"), label.String("A", "C"), label.String("A", "D"), label.String("A", "B")),
+
+		expect("A=B,C=D", label.String("A", "1"), label.String("C", "D"), label.String("A", "B")),
+		expect("A=B,C=D", label.String("A", "2"), label.String("A", "B"), label.String("C", "D")),
+		expect("A=B,C=D", label.Float64("C", 1.2), label.String("A", "2"), label.String("A", "B"), label.String("C", "D")),
+		expect("A=B,C=D", label.String("C", "D"), label.String("A", "B"), label.String("A", "C"), label.String("A", "D"), label.String("A", "B")),
+		expect("A=B,C=D", label.String("A", "B"), label.String("C", "D"), label.String("A", "C"), label.String("A", "D"), label.String("A", "B")),
+		expect("A=B,C=D", label.String("A", "B"), label.String("A", "C"), label.String("A", "D"), label.String("A", "B"), label.String("C", "D")),
 	}
 	enc := label.DefaultEncoder()
 
@@ -68,7 +67,7 @@ func TestSetDedup(t *testing.T) {
 	d2s := map[label.Distinct][]string{}
 
 	for _, tc := range cases {
-		cpy := make([]kv.KeyValue, len(tc.kvs))
+		cpy := make([]label.KeyValue, len(tc.kvs))
 		copy(cpy, tc.kvs)
 		sl := label.NewSet(cpy...)
 
@@ -130,19 +129,19 @@ func TestSetDedup(t *testing.T) {
 }
 
 func TestUniqueness(t *testing.T) {
-	short := []kv.KeyValue{
-		kv.String("A", "0"),
-		kv.String("B", "2"),
-		kv.String("A", "1"),
+	short := []label.KeyValue{
+		label.String("A", "0"),
+		label.String("B", "2"),
+		label.String("A", "1"),
 	}
-	long := []kv.KeyValue{
-		kv.String("B", "2"),
-		kv.String("C", "5"),
-		kv.String("B", "2"),
-		kv.String("C", "1"),
-		kv.String("A", "4"),
-		kv.String("C", "3"),
-		kv.String("A", "1"),
+	long := []label.KeyValue{
+		label.String("B", "2"),
+		label.String("C", "5"),
+		label.String("B", "2"),
+		label.String("C", "1"),
+		label.String("A", "4"),
+		label.String("C", "3"),
+		label.String("A", "1"),
 	}
 	cases := []testCase{
 		expectFiltered("A=1", "^A$", "B=2", short...),
@@ -158,9 +157,9 @@ func TestUniqueness(t *testing.T) {
 	enc := label.DefaultEncoder()
 
 	for _, tc := range cases {
-		cpy := make([]kv.KeyValue, len(tc.kvs))
+		cpy := make([]label.KeyValue, len(tc.kvs))
 		copy(cpy, tc.kvs)
-		distinct, uniq := label.NewSetWithFiltered(cpy, func(label kv.KeyValue) bool {
+		distinct, uniq := label.NewSetWithFiltered(cpy, func(label label.KeyValue) bool {
 			return tc.keyRe.MatchString(string(label.Key))
 		})
 
@@ -172,7 +171,7 @@ func TestUniqueness(t *testing.T) {
 }
 
 func TestLookup(t *testing.T) {
-	set := label.NewSet(kv.Int("C", 3), kv.Int("A", 1), kv.Int("B", 2))
+	set := label.NewSet(label.Int("C", 3), label.Int("A", 1), label.Int("B", 2))
 
 	value, has := set.Value("C")
 	require.True(t, has)
diff --git a/api/kv/type_string.go b/label/type_string.go
similarity index 98%
rename from api/kv/type_string.go
rename to label/type_string.go
index 7b1d143ef2e..62afeb60af7 100644
--- a/api/kv/type_string.go
+++ b/label/type_string.go
@@ -1,6 +1,6 @@
 // Code generated by "stringer -type=Type"; DO NOT EDIT.
 
-package kv
+package label
 
 import "strconv"
 
diff --git a/api/kv/value.go b/label/value.go
similarity index 99%
rename from api/kv/value.go
rename to label/value.go
index fa44cfd9d52..633979f1b38 100644
--- a/api/kv/value.go
+++ b/label/value.go
@@ -12,7 +12,7 @@
 // See the License for the specific language governing permissions and
 // limitations under the License.
 
-package kv
+package label
 
 import (
 	"encoding/json"
@@ -22,7 +22,7 @@ import (
 	"strings"
 	"unsafe"
 
-	"go.opentelemetry.io/otel/api/internal"
+	"go.opentelemetry.io/otel/internal"
 )
 
 //go:generate stringer -type=Type
diff --git a/api/kv/value_test.go b/label/value_test.go
similarity index 86%
rename from api/kv/value_test.go
rename to label/value_test.go
index 5d7e9bb1c3c..70685945b50 100644
--- a/api/kv/value_test.go
+++ b/label/value_test.go
@@ -12,78 +12,78 @@
 // See the License for the specific language governing permissions and
 // limitations under the License.
 
-package kv_test
+package label_test
 
 import (
 	"testing"
 	"unsafe"
 
-	"go.opentelemetry.io/otel/api/kv"
-
 	"github.com/google/go-cmp/cmp"
+
+	"go.opentelemetry.io/otel/label"
 )
 
 func TestValue(t *testing.T) {
-	k := kv.Key("test")
+	k := label.Key("test")
 	bli := getBitlessInfo(42)
 	for _, testcase := range []struct {
 		name      string
-		value     kv.Value
-		wantType  kv.Type
+		value     label.Value
+		wantType  label.Type
 		wantValue interface{}
 	}{
 		{
 			name:      "Key.Bool() correctly returns keys's internal bool value",
 			value:     k.Bool(true).Value,
-			wantType:  kv.BOOL,
+			wantType:  label.BOOL,
 			wantValue: true,
 		},
 		{
 			name:      "Key.Array([]bool) correctly return key's internal bool values",
 			value:     k.Array([]bool{true, false}).Value,
-			wantType:  kv.ARRAY,
+			wantType:  label.ARRAY,
 			wantValue: []bool{true, false},
 		},
 		{
 			name:      "Key.Int64() correctly returns keys's internal int64 value",
 			value:     k.Int64(42).Value,
-			wantType:  kv.INT64,
+			wantType:  label.INT64,
 			wantValue: int64(42),
 		},
 		{
 			name:      "Key.Uint64() correctly returns keys's internal uint64 value",
 			value:     k.Uint64(42).Value,
-			wantType:  kv.UINT64,
+			wantType:  label.UINT64,
 			wantValue: uint64(42),
 		},
 		{
 			name:      "Key.Float64() correctly returns keys's internal float64 value",
 			value:     k.Float64(42.1).Value,
-			wantType:  kv.FLOAT64,
+			wantType:  label.FLOAT64,
 			wantValue: 42.1,
 		},
 		{
 			name:      "Key.Int32() correctly returns keys's internal int32 value",
 			value:     k.Int32(42).Value,
-			wantType:  kv.INT32,
+			wantType:  label.INT32,
 			wantValue: int32(42),
 		},
 		{
 			name:      "Key.Uint32() correctly returns keys's internal uint32 value",
 			value:     k.Uint32(42).Value,
-			wantType:  kv.UINT32,
+			wantType:  label.UINT32,
 			wantValue: uint32(42),
 		},
 		{
 			name:      "Key.Float32() correctly returns keys's internal float32 value",
 			value:     k.Float32(42.1).Value,
-			wantType:  kv.FLOAT32,
+			wantType:  label.FLOAT32,
 			wantValue: float32(42.1),
 		},
 		{
 			name:      "Key.String() correctly returns keys's internal string value",
 			value:     k.String("foo").Value,
-			wantType:  kv.STRING,
+			wantType:  label.STRING,
 			wantValue: "foo",
 		},
 		{
@@ -101,61 +101,61 @@ func TestValue(t *testing.T) {
 		{
 			name:      "Key.Array([]int64) correctly returns keys's internal int64 values",
 			value:     k.Array([]int64{42, 43}).Value,
-			wantType:  kv.ARRAY,
+			wantType:  label.ARRAY,
 			wantValue: []int64{42, 43},
 		},
 		{
 			name:      "KeyArray([]uint64) correctly returns keys's internal uint64 values",
 			value:     k.Array([]uint64{42, 43}).Value,
-			wantType:  kv.ARRAY,
+			wantType:  label.ARRAY,
 			wantValue: []uint64{42, 43},
 		},
 		{
 			name:      "Key.Array([]float64) correctly returns keys's internal float64 values",
 			value:     k.Array([]float64{42, 43}).Value,
-			wantType:  kv.ARRAY,
+			wantType:  label.ARRAY,
 			wantValue: []float64{42, 43},
 		},
 		{
 			name:      "Key.Array([]int32) correctly returns keys's internal int32 values",
 			value:     k.Array([]int32{42, 43}).Value,
-			wantType:  kv.ARRAY,
+			wantType:  label.ARRAY,
 			wantValue: []int32{42, 43},
 		},
 		{
 			name:      "Key.Array([]uint32) correctly returns keys's internal uint32 values",
 			value:     k.Array([]uint32{42, 43}).Value,
-			wantType:  kv.ARRAY,
+			wantType:  label.ARRAY,
 			wantValue: []uint32{42, 43},
 		},
 		{
 			name:      "Key.Array([]float32) correctly returns keys's internal float32 values",
 			value:     k.Array([]float32{42, 43}).Value,
-			wantType:  kv.ARRAY,
+			wantType:  label.ARRAY,
 			wantValue: []float32{42, 43},
 		},
 		{
 			name:      "Key.Array([]string) correctly return key's internal string values",
 			value:     k.Array([]string{"foo", "bar"}).Value,
-			wantType:  kv.ARRAY,
+			wantType:  label.ARRAY,
 			wantValue: []string{"foo", "bar"},
 		},
 		{
 			name:      "Key.Array([]int) correctly returns keys's internal signed integral values",
 			value:     k.Array([]int{42, 43}).Value,
-			wantType:  kv.ARRAY,
+			wantType:  label.ARRAY,
 			wantValue: []int{42, 43},
 		},
 		{
 			name:      "Key.Array([]uint) correctly returns keys's internal unsigned integral values",
 			value:     k.Array([]uint{42, 43}).Value,
-			wantType:  kv.ARRAY,
+			wantType:  label.ARRAY,
 			wantValue: []uint{42, 43},
 		},
 		{
 			name:      "Key.Array([][]int) correctly return key's multi dimensional array",
 			value:     k.Array([][]int{{1, 2}, {3, 4}}).Value,
-			wantType:  kv.ARRAY,
+			wantType:  label.ARRAY,
 			wantValue: [][]int{{1, 2}, {3, 4}},
 		},
 	} {
@@ -173,8 +173,8 @@ func TestValue(t *testing.T) {
 type bitlessInfo struct {
 	intValue      int
 	uintValue     uint
-	signedType    kv.Type
-	unsignedType  kv.Type
+	signedType    label.Type
+	unsignedType  label.Type
 	signedValue   interface{}
 	unsignedValue interface{}
 }
@@ -184,8 +184,8 @@ func getBitlessInfo(i int) bitlessInfo {
 		return bitlessInfo{
 			intValue:      i,
 			uintValue:     uint(i),
-			signedType:    kv.INT32,
-			unsignedType:  kv.UINT32,
+			signedType:    label.INT32,
+			unsignedType:  label.UINT32,
 			signedValue:   int32(i),
 			unsignedValue: uint32(i),
 		}
@@ -193,8 +193,8 @@ func getBitlessInfo(i int) bitlessInfo {
 	return bitlessInfo{
 		intValue:      i,
 		uintValue:     uint(i),
-		signedType:    kv.INT64,
-		unsignedType:  kv.UINT64,
+		signedType:    label.INT64,
+		unsignedType:  label.UINT64,
 		signedValue:   int64(i),
 		unsignedValue: uint64(i),
 	}
diff --git a/sdk/export/metric/metric.go b/sdk/export/metric/metric.go
index fd6fb616bb4..b0996a7128b 100644
--- a/sdk/export/metric/metric.go
+++ b/sdk/export/metric/metric.go
@@ -21,8 +21,8 @@ import (
 	"sync"
 	"time"
 
-	"go.opentelemetry.io/otel/api/label"
 	"go.opentelemetry.io/otel/api/metric"
+	"go.opentelemetry.io/otel/label"
 	"go.opentelemetry.io/otel/sdk/export/metric/aggregation"
 	"go.opentelemetry.io/otel/sdk/resource"
 )
diff --git a/sdk/export/metric/metric_test.go b/sdk/export/metric/metric_test.go
index bfb575e3569..c8435b0f693 100644
--- a/sdk/export/metric/metric_test.go
+++ b/sdk/export/metric/metric_test.go
@@ -17,18 +17,17 @@ package metric
 import (
 	"testing"
 
-	"go.opentelemetry.io/otel/api/kv"
-	"go.opentelemetry.io/otel/api/label"
+	"go.opentelemetry.io/otel/label"
 
 	"github.com/stretchr/testify/require"
 )
 
-var testSlice = []kv.KeyValue{
-	kv.String("bar", "baz"),
-	kv.Int("foo", 42),
+var testSlice = []label.KeyValue{
+	label.String("bar", "baz"),
+	label.Int("foo", 42),
 }
 
-func newIter(slice []kv.KeyValue) label.Iterator {
+func newIter(slice []label.KeyValue) label.Iterator {
 	labels := label.NewSet(slice...)
 	return labels.Iter()
 }
@@ -38,17 +37,17 @@ func TestLabelIterator(t *testing.T) {
 	require.Equal(t, 2, iter.Len())
 
 	require.True(t, iter.Next())
-	require.Equal(t, kv.String("bar", "baz"), iter.Label())
-	idx, label := iter.IndexedLabel()
+	require.Equal(t, label.String("bar", "baz"), iter.Label())
+	idx, kv := iter.IndexedLabel()
 	require.Equal(t, 0, idx)
-	require.Equal(t, kv.String("bar", "baz"), label)
+	require.Equal(t, label.String("bar", "baz"), kv)
 	require.Equal(t, 2, iter.Len())
 
 	require.True(t, iter.Next())
-	require.Equal(t, kv.Int("foo", 42), iter.Label())
-	idx, label = iter.IndexedLabel()
+	require.Equal(t, label.Int("foo", 42), iter.Label())
+	idx, kv = iter.IndexedLabel()
 	require.Equal(t, 1, idx)
-	require.Equal(t, kv.Int("foo", 42), label)
+	require.Equal(t, label.Int("foo", 42), kv)
 	require.Equal(t, 2, iter.Len())
 
 	require.False(t, iter.Next())
diff --git a/sdk/export/metric/metrictest/test.go b/sdk/export/metric/metrictest/test.go
index 2ecece356b6..a8eb496b31a 100644
--- a/sdk/export/metric/metrictest/test.go
+++ b/sdk/export/metric/metrictest/test.go
@@ -21,9 +21,8 @@ import (
 	"sync"
 	"time"
 
-	"go.opentelemetry.io/otel/api/kv"
-	"go.opentelemetry.io/otel/api/label"
 	"go.opentelemetry.io/otel/api/metric"
+	"go.opentelemetry.io/otel/label"
 	export "go.opentelemetry.io/otel/sdk/export/metric"
 	"go.opentelemetry.io/otel/sdk/export/metric/aggregation"
 	"go.opentelemetry.io/otel/sdk/resource"
@@ -92,7 +91,7 @@ func (p *CheckpointSet) Reset() {
 //
 // If there is an existing record with the same descriptor and labels,
 // the stored aggregator will be returned and should be merged.
-func (p *CheckpointSet) Add(desc *metric.Descriptor, newAgg export.Aggregator, labels ...kv.KeyValue) (agg export.Aggregator, added bool) {
+func (p *CheckpointSet) Add(desc *metric.Descriptor, newAgg export.Aggregator, labels ...label.KeyValue) (agg export.Aggregator, added bool) {
 	elabels := label.NewSet(labels...)
 
 	key := mapkey{
diff --git a/sdk/export/trace/trace.go b/sdk/export/trace/trace.go
index 144da751862..169c1e77974 100644
--- a/sdk/export/trace/trace.go
+++ b/sdk/export/trace/trace.go
@@ -20,8 +20,8 @@ import (
 
 	"google.golang.org/grpc/codes"
 
-	"go.opentelemetry.io/otel/api/kv"
 	apitrace "go.opentelemetry.io/otel/api/trace"
+	"go.opentelemetry.io/otel/label"
 	"go.opentelemetry.io/otel/sdk/instrumentation"
 	"go.opentelemetry.io/otel/sdk/resource"
 )
@@ -57,7 +57,7 @@ type SpanData struct {
 	// The wall clock time of EndTime will be adjusted to always be offset
 	// from StartTime by the duration of the span.
 	EndTime                  time.Time
-	Attributes               []kv.KeyValue
+	Attributes               []label.KeyValue
 	MessageEvents            []Event
 	Links                    []apitrace.Link
 	StatusCode               codes.Code
@@ -84,8 +84,8 @@ type Event struct {
 	// Name is the name of this event
 	Name string
 
-	// Attributes contains a list of kv pairs.
-	Attributes []kv.KeyValue
+	// Attributes contains a list of key-value pairs.
+	Attributes []label.KeyValue
 
 	// Time is the time at which this event was recorded.
 	Time time.Time
diff --git a/sdk/metric/benchmark_test.go b/sdk/metric/benchmark_test.go
index 6331084b4c0..6fd2e73ecaf 100644
--- a/sdk/metric/benchmark_test.go
+++ b/sdk/metric/benchmark_test.go
@@ -21,9 +21,8 @@ import (
 	"testing"
 
 	"go.opentelemetry.io/otel/api/global"
-	"go.opentelemetry.io/otel/api/kv"
-	"go.opentelemetry.io/otel/api/label"
 	"go.opentelemetry.io/otel/api/metric"
+	"go.opentelemetry.io/otel/label"
 	export "go.opentelemetry.io/otel/sdk/export/metric"
 	sdk "go.opentelemetry.io/otel/sdk/metric"
 	"go.opentelemetry.io/otel/sdk/metric/processor/processortest"
@@ -60,8 +59,8 @@ func (f *benchFixture) meterMust() metric.MeterMust {
 	return metric.Must(f.meter)
 }
 
-func makeManyLabels(n int) [][]kv.KeyValue {
-	r := make([][]kv.KeyValue, n)
+func makeManyLabels(n int) [][]label.KeyValue {
+	r := make([][]label.KeyValue, n)
 
 	for i := 0; i < n; i++ {
 		r[i] = makeLabels(1)
@@ -70,9 +69,9 @@ func makeManyLabels(n int) [][]kv.KeyValue {
 	return r
 }
 
-func makeLabels(n int) []kv.KeyValue {
+func makeLabels(n int) []label.KeyValue {
 	used := map[string]bool{}
-	l := make([]kv.KeyValue, n)
+	l := make([]label.KeyValue, n)
 	for i := 0; i < n; i++ {
 		var k string
 		for {
@@ -82,7 +81,7 @@ func makeLabels(n int) []kv.KeyValue {
 				break
 			}
 		}
-		l[i] = kv.Key(k).String(fmt.Sprint("v", rand.Intn(1000000000)))
+		l[i] = label.String(k, fmt.Sprint("v", rand.Intn(1000000000)))
 	}
 	return l
 }
@@ -169,7 +168,7 @@ func BenchmarkAcquireReleaseExistingHandle(b *testing.B) {
 
 // Iterators
 
-var benchmarkIteratorVar kv.KeyValue
+var benchmarkIteratorVar label.KeyValue
 
 func benchmarkIterator(b *testing.B, n int) {
 	labels := label.NewSet(makeLabels(n)...)
@@ -218,7 +217,7 @@ func BenchmarkGlobalInt64CounterAddWithSDK(b *testing.B) {
 	sdk := global.Meter("test")
 	global.SetMeterProvider(fix)
 
-	labs := []kv.KeyValue{kv.String("A", "B")}
+	labs := []label.KeyValue{label.String("A", "B")}
 	cnt := Must(sdk).NewInt64Counter("int64.counter")
 
 	b.ResetTimer()
@@ -539,7 +538,7 @@ func BenchmarkRepeatedDirectCalls(b *testing.B) {
 	fix := newFixture(b)
 
 	c := fix.meterMust().NewInt64Counter("int64.counter")
-	k := kv.String("bench", "true")
+	k := label.String("bench", "true")
 
 	b.ResetTimer()
 
diff --git a/sdk/metric/controller/pull/pull_test.go b/sdk/metric/controller/pull/pull_test.go
index 0dbbd887d4c..f5a053b60ec 100644
--- a/sdk/metric/controller/pull/pull_test.go
+++ b/sdk/metric/controller/pull/pull_test.go
@@ -22,9 +22,8 @@ import (
 
 	"github.com/stretchr/testify/require"
 
-	"go.opentelemetry.io/otel/api/kv"
-	"go.opentelemetry.io/otel/api/label"
 	"go.opentelemetry.io/otel/api/metric"
+	"go.opentelemetry.io/otel/label"
 	export "go.opentelemetry.io/otel/sdk/export/metric"
 	"go.opentelemetry.io/otel/sdk/metric/controller/controllertest"
 	"go.opentelemetry.io/otel/sdk/metric/controller/pull"
@@ -47,7 +46,7 @@ func TestPullNoCache(t *testing.T) {
 	meter := puller.Provider().Meter("nocache")
 	counter := metric.Must(meter).NewInt64Counter("counter.sum")
 
-	counter.Add(ctx, 10, kv.String("A", "B"))
+	counter.Add(ctx, 10, label.String("A", "B"))
 
 	require.NoError(t, puller.Collect(ctx))
 	records := processortest.NewOutput(label.DefaultEncoder())
@@ -57,7 +56,7 @@ func TestPullNoCache(t *testing.T) {
 		"counter.sum/A=B/": 10,
 	}, records.Map())
 
-	counter.Add(ctx, 10, kv.String("A", "B"))
+	counter.Add(ctx, 10, label.String("A", "B"))
 
 	require.NoError(t, puller.Collect(ctx))
 	records = processortest.NewOutput(label.DefaultEncoder())
@@ -84,7 +83,7 @@ func TestPullWithCache(t *testing.T) {
 	meter := puller.Provider().Meter("nocache")
 	counter := metric.Must(meter).NewInt64Counter("counter.sum")
 
-	counter.Add(ctx, 10, kv.String("A", "B"))
+	counter.Add(ctx, 10, label.String("A", "B"))
 
 	require.NoError(t, puller.Collect(ctx))
 	records := processortest.NewOutput(label.DefaultEncoder())
@@ -94,7 +93,7 @@ func TestPullWithCache(t *testing.T) {
 		"counter.sum/A=B/": 10,
 	}, records.Map())
 
-	counter.Add(ctx, 10, kv.String("A", "B"))
+	counter.Add(ctx, 10, label.String("A", "B"))
 
 	// Cached value!
 	require.NoError(t, puller.Collect(ctx))
diff --git a/sdk/metric/controller/push/config_test.go b/sdk/metric/controller/push/config_test.go
index 6d32a596793..d7079511f0c 100644
--- a/sdk/metric/controller/push/config_test.go
+++ b/sdk/metric/controller/push/config_test.go
@@ -17,15 +17,14 @@ package push
 import (
 	"testing"
 
-	"go.opentelemetry.io/otel/api/kv"
-
 	"github.com/stretchr/testify/assert"
 
+	"go.opentelemetry.io/otel/label"
 	"go.opentelemetry.io/otel/sdk/resource"
 )
 
 func TestWithResource(t *testing.T) {
-	r := resource.New(kv.String("A", "a"))
+	r := resource.New(label.String("A", "a"))
 
 	c := &Config{}
 	WithResource(r).Apply(c)
diff --git a/sdk/metric/controller/push/push_test.go b/sdk/metric/controller/push/push_test.go
index 795fbea0e1a..0e656f69556 100644
--- a/sdk/metric/controller/push/push_test.go
+++ b/sdk/metric/controller/push/push_test.go
@@ -25,9 +25,8 @@ import (
 	"github.com/stretchr/testify/require"
 
 	"go.opentelemetry.io/otel/api/global"
-	"go.opentelemetry.io/otel/api/kv"
-	"go.opentelemetry.io/otel/api/label"
 	"go.opentelemetry.io/otel/api/metric"
+	"go.opentelemetry.io/otel/label"
 	export "go.opentelemetry.io/otel/sdk/export/metric"
 	"go.opentelemetry.io/otel/sdk/export/metric/aggregation"
 	"go.opentelemetry.io/otel/sdk/metric/controller/controllertest"
@@ -37,7 +36,7 @@ import (
 	"go.opentelemetry.io/otel/sdk/resource"
 )
 
-var testResource = resource.New(kv.String("R", "V"))
+var testResource = resource.New(label.String("R", "V"))
 
 type handler struct {
 	sync.Mutex
@@ -201,7 +200,7 @@ func TestPushExportError(t *testing.T) {
 			p.Start()
 			runtime.Gosched()
 
-			counter1.Add(ctx, 3, kv.String("X", "Y"))
+			counter1.Add(ctx, 3, label.String("X", "Y"))
 			counter2.Add(ctx, 5)
 
 			require.Equal(t, 0, exporter.ExportCount())
diff --git a/sdk/metric/correct_test.go b/sdk/metric/correct_test.go
index 01d9c2d4dbe..33ac7ee9d3c 100644
--- a/sdk/metric/correct_test.go
+++ b/sdk/metric/correct_test.go
@@ -24,9 +24,8 @@ import (
 	"github.com/stretchr/testify/require"
 
 	"go.opentelemetry.io/otel/api/global"
-	"go.opentelemetry.io/otel/api/kv"
-	"go.opentelemetry.io/otel/api/label"
 	"go.opentelemetry.io/otel/api/metric"
+	"go.opentelemetry.io/otel/label"
 	export "go.opentelemetry.io/otel/sdk/export/metric"
 	"go.opentelemetry.io/otel/sdk/export/metric/aggregation"
 	metricsdk "go.opentelemetry.io/otel/sdk/metric"
@@ -35,7 +34,7 @@ import (
 )
 
 var Must = metric.Must
-var testResource = resource.New(kv.String("R", "V"))
+var testResource = resource.New(label.String("R", "V"))
 
 type handler struct {
 	sync.Mutex
@@ -209,19 +208,19 @@ func TestSDKLabelsDeduplication(t *testing.T) {
 		keySets = 2
 		repeats = 3
 	)
-	var keysA []kv.Key
-	var keysB []kv.Key
+	var keysA []label.Key
+	var keysB []label.Key
 
 	for i := 0; i < maxKeys; i++ {
-		keysA = append(keysA, kv.Key(fmt.Sprintf("A%03d", i)))
-		keysB = append(keysB, kv.Key(fmt.Sprintf("B%03d", i)))
+		keysA = append(keysA, label.Key(fmt.Sprintf("A%03d", i)))
+		keysB = append(keysB, label.Key(fmt.Sprintf("B%03d", i)))
 	}
 
-	var allExpect [][]kv.KeyValue
+	var allExpect [][]label.KeyValue
 	for numKeys := 0; numKeys < maxKeys; numKeys++ {
 
-		var kvsA []kv.KeyValue
-		var kvsB []kv.KeyValue
+		var kvsA []label.KeyValue
+		var kvsB []label.KeyValue
 		for r := 0; r < repeats; r++ {
 			for i := 0; i < numKeys; i++ {
 				kvsA = append(kvsA, keysA[i].Int(r))
@@ -229,8 +228,8 @@ func TestSDKLabelsDeduplication(t *testing.T) {
 			}
 		}
 
-		var expectA []kv.KeyValue
-		var expectB []kv.KeyValue
+		var expectA []label.KeyValue
+		var expectB []label.KeyValue
 		for i := 0; i < numKeys; i++ {
 			expectA = append(expectA, keysA[i].Int(repeats-1))
 			expectB = append(expectB, keysB[i].Int(repeats-1))
@@ -251,7 +250,7 @@ func TestSDKLabelsDeduplication(t *testing.T) {
 
 	sdk.Collect(ctx)
 
-	var actual [][]kv.KeyValue
+	var actual [][]label.KeyValue
 	for _, rec := range processor.accumulations {
 		sum, _ := rec.Aggregator().(aggregation.Sum).Sum()
 		require.Equal(t, sum, metric.NewInt64Number(2))
@@ -263,7 +262,7 @@ func TestSDKLabelsDeduplication(t *testing.T) {
 	require.ElementsMatch(t, allExpect, actual)
 }
 
-func newSetIter(kvs ...kv.KeyValue) label.Iterator {
+func newSetIter(kvs ...label.KeyValue) label.Iterator {
 	labels := label.NewSet(kvs...)
 	return labels.Iter()
 }
@@ -271,28 +270,28 @@ func newSetIter(kvs ...kv.KeyValue) label.Iterator {
 func TestDefaultLabelEncoder(t *testing.T) {
 	encoder := label.DefaultEncoder()
 
-	encoded := encoder.Encode(newSetIter(kv.String("A", "B"), kv.String("C", "D")))
+	encoded := encoder.Encode(newSetIter(label.String("A", "B"), label.String("C", "D")))
 	require.Equal(t, `A=B,C=D`, encoded)
 
-	encoded = encoder.Encode(newSetIter(kv.String("A", "B,c=d"), kv.String(`C\`, "D")))
+	encoded = encoder.Encode(newSetIter(label.String("A", "B,c=d"), label.String(`C\`, "D")))
 	require.Equal(t, `A=B\,c\=d,C\\=D`, encoded)
 
-	encoded = encoder.Encode(newSetIter(kv.String(`\`, `=`), kv.String(`,`, `\`)))
+	encoded = encoder.Encode(newSetIter(label.String(`\`, `=`), label.String(`,`, `\`)))
 	require.Equal(t, `\,=\\,\\=\=`, encoded)
 
 	// Note: the label encoder does not sort or de-dup values,
 	// that is done in Labels(...).
 	encoded = encoder.Encode(newSetIter(
-		kv.Int("I", 1),
-		kv.Uint("U", 1),
-		kv.Int32("I32", 1),
-		kv.Uint32("U32", 1),
-		kv.Int64("I64", 1),
-		kv.Uint64("U64", 1),
-		kv.Float64("F64", 1),
-		kv.Float64("F64", 1),
-		kv.String("S", "1"),
-		kv.Bool("B", true),
+		label.Int("I", 1),
+		label.Uint("U", 1),
+		label.Int32("I32", 1),
+		label.Uint32("U32", 1),
+		label.Int64("I64", 1),
+		label.Uint64("U64", 1),
+		label.Float64("F64", 1),
+		label.Float64("F64", 1),
+		label.String("S", "1"),
+		label.Bool("B", true),
 	))
 	require.Equal(t, "B=true,F64=1,I=1,I32=1,I64=1,S=1,U=1,U32=1,U64=1", encoded)
 }
@@ -302,42 +301,42 @@ func TestObserverCollection(t *testing.T) {
 	meter, sdk, processor := newSDK(t)
 
 	_ = Must(meter).NewFloat64ValueObserver("float.valueobserver.lastvalue", func(_ context.Context, result metric.Float64ObserverResult) {
-		result.Observe(1, kv.String("A", "B"))
+		result.Observe(1, label.String("A", "B"))
 		// last value wins
-		result.Observe(-1, kv.String("A", "B"))
-		result.Observe(-1, kv.String("C", "D"))
+		result.Observe(-1, label.String("A", "B"))
+		result.Observe(-1, label.String("C", "D"))
 	})
 	_ = Must(meter).NewInt64ValueObserver("int.valueobserver.lastvalue", func(_ context.Context, result metric.Int64ObserverResult) {
-		result.Observe(-1, kv.String("A", "B"))
+		result.Observe(-1, label.String("A", "B"))
 		result.Observe(1)
 		// last value wins
-		result.Observe(1, kv.String("A", "B"))
+		result.Observe(1, label.String("A", "B"))
 		result.Observe(1)
 	})
 
 	_ = Must(meter).NewFloat64SumObserver("float.sumobserver.sum", func(_ context.Context, result metric.Float64ObserverResult) {
-		result.Observe(1, kv.String("A", "B"))
-		result.Observe(2, kv.String("A", "B"))
-		result.Observe(1, kv.String("C", "D"))
+		result.Observe(1, label.String("A", "B"))
+		result.Observe(2, label.String("A", "B"))
+		result.Observe(1, label.String("C", "D"))
 	})
 	_ = Must(meter).NewInt64SumObserver("int.sumobserver.sum", func(_ context.Context, result metric.Int64ObserverResult) {
-		result.Observe(2, kv.String("A", "B"))
+		result.Observe(2, label.String("A", "B"))
 		result.Observe(1)
 		// last value wins
-		result.Observe(1, kv.String("A", "B"))
+		result.Observe(1, label.String("A", "B"))
 		result.Observe(1)
 	})
 
 	_ = Must(meter).NewFloat64UpDownSumObserver("float.updownsumobserver.sum", func(_ context.Context, result metric.Float64ObserverResult) {
-		result.Observe(1, kv.String("A", "B"))
-		result.Observe(-2, kv.String("A", "B"))
-		result.Observe(1, kv.String("C", "D"))
+		result.Observe(1, label.String("A", "B"))
+		result.Observe(-2, label.String("A", "B"))
+		result.Observe(1, label.String("C", "D"))
 	})
 	_ = Must(meter).NewInt64UpDownSumObserver("int.updownsumobserver.sum", func(_ context.Context, result metric.Int64ObserverResult) {
-		result.Observe(2, kv.String("A", "B"))
+		result.Observe(2, label.String("A", "B"))
 		result.Observe(1)
 		// last value wins
-		result.Observe(1, kv.String("A", "B"))
+		result.Observe(1, label.String("A", "B"))
 		result.Observe(-1)
 	})
 
@@ -376,13 +375,13 @@ func TestSumObserverInputRange(t *testing.T) {
 
 	// TODO: these tests are testing for negative values, not for _descending values_. Fix.
 	_ = Must(meter).NewFloat64SumObserver("float.sumobserver.sum", func(_ context.Context, result metric.Float64ObserverResult) {
-		result.Observe(-2, kv.String("A", "B"))
+		result.Observe(-2, label.String("A", "B"))
 		require.Equal(t, aggregation.ErrNegativeInput, testHandler.Flush())
-		result.Observe(-1, kv.String("C", "D"))
+		result.Observe(-1, label.String("C", "D"))
 		require.Equal(t, aggregation.ErrNegativeInput, testHandler.Flush())
 	})
 	_ = Must(meter).NewInt64SumObserver("int.sumobserver.sum", func(_ context.Context, result metric.Int64ObserverResult) {
-		result.Observe(-1, kv.String("A", "B"))
+		result.Observe(-1, label.String("A", "B"))
 		require.Equal(t, aggregation.ErrNegativeInput, testHandler.Flush())
 		result.Observe(-1)
 		require.Equal(t, aggregation.ErrNegativeInput, testHandler.Flush())
@@ -411,8 +410,8 @@ func TestObserverBatch(t *testing.T) {
 	var batch = Must(meter).NewBatchObserver(
 		func(_ context.Context, result metric.BatchObserverResult) {
 			result.Observe(
-				[]kv.KeyValue{
-					kv.String("A", "B"),
+				[]label.KeyValue{
+					label.String("A", "B"),
 				},
 				floatValueObs.Observation(1),
 				floatValueObs.Observation(-1),
@@ -424,8 +423,8 @@ func TestObserverBatch(t *testing.T) {
 				intUpDownSumObs.Observation(-100),
 			)
 			result.Observe(
-				[]kv.KeyValue{
-					kv.String("C", "D"),
+				[]label.KeyValue{
+					label.String("C", "D"),
 				},
 				floatValueObs.Observation(-1),
 				floatSumObs.Observation(-1),
@@ -484,9 +483,9 @@ func TestRecordBatch(t *testing.T) {
 
 	sdk.RecordBatch(
 		ctx,
-		[]kv.KeyValue{
-			kv.String("A", "B"),
-			kv.String("C", "D"),
+		[]label.KeyValue{
+			label.String("A", "B"),
+			label.String("C", "D"),
 		},
 		counter1.Measurement(1),
 		counter2.Measurement(2),
@@ -516,8 +515,8 @@ func TestRecordPersistence(t *testing.T) {
 	meter, sdk, processor := newSDK(t)
 
 	c := Must(meter).NewFloat64Counter("name.sum")
-	b := c.Bind(kv.String("bound", "true"))
-	uk := kv.String("bound", "false")
+	b := c.Bind(label.String("bound", "true"))
+	uk := label.String("bound", "false")
 
 	for i := 0; i < 100; i++ {
 		c.Add(ctx, 1, uk)
diff --git a/sdk/metric/processor/basic/basic.go b/sdk/metric/processor/basic/basic.go
index cf872c00590..6816e3c2039 100644
--- a/sdk/metric/processor/basic/basic.go
+++ b/sdk/metric/processor/basic/basic.go
@@ -20,8 +20,8 @@ import (
 	"sync"
 	"time"
 
-	"go.opentelemetry.io/otel/api/label"
 	"go.opentelemetry.io/otel/api/metric"
+	"go.opentelemetry.io/otel/label"
 	export "go.opentelemetry.io/otel/sdk/export/metric"
 	"go.opentelemetry.io/otel/sdk/export/metric/aggregation"
 	"go.opentelemetry.io/otel/sdk/resource"
diff --git a/sdk/metric/processor/basic/basic_test.go b/sdk/metric/processor/basic/basic_test.go
index cee2896c487..406cdbaf77d 100644
--- a/sdk/metric/processor/basic/basic_test.go
+++ b/sdk/metric/processor/basic/basic_test.go
@@ -24,9 +24,8 @@ import (
 
 	"github.com/stretchr/testify/require"
 
-	"go.opentelemetry.io/otel/api/kv"
-	"go.opentelemetry.io/otel/api/label"
 	"go.opentelemetry.io/otel/api/metric"
+	"go.opentelemetry.io/otel/label"
 	export "go.opentelemetry.io/otel/sdk/export/metric"
 	"go.opentelemetry.io/otel/sdk/export/metric/aggregation"
 	"go.opentelemetry.io/otel/sdk/export/metric/metrictest"
@@ -103,7 +102,7 @@ func asNumber(nkind metric.NumberKind, value int64) metric.Number {
 	return metric.NewFloat64Number(float64(value))
 }
 
-func updateFor(t *testing.T, desc *metric.Descriptor, selector export.AggregatorSelector, res *resource.Resource, value int64, labs ...kv.KeyValue) export.Accumulation {
+func updateFor(t *testing.T, desc *metric.Descriptor, selector export.AggregatorSelector, res *resource.Resource, value int64, labs ...label.KeyValue) export.Accumulation {
 	ls := label.NewSet(labs...)
 	var agg export.Aggregator
 	selector.AggregatorFor(desc, &agg)
@@ -122,10 +121,10 @@ func testProcessor(
 	// Note: this selector uses the instrument name to dictate
 	// aggregation kind.
 	selector := processorTest.AggregatorSelector()
-	res := resource.New(kv.String("R", "V"))
+	res := resource.New(label.String("R", "V"))
 
-	labs1 := []kv.KeyValue{kv.String("L1", "V")}
-	labs2 := []kv.KeyValue{kv.String("L2", "V")}
+	labs1 := []label.KeyValue{label.String("L1", "V")}
+	labs2 := []label.KeyValue{label.String("L2", "V")}
 
 	testBody := func(t *testing.T, hasMemory bool, nAccum, nCheckpoint int) {
 		processor := basic.New(selector, ekind, basic.WithMemory(hasMemory))
@@ -362,7 +361,7 @@ func TestBasicTimestamps(t *testing.T) {
 }
 
 func TestStatefulNoMemoryCumulative(t *testing.T) {
-	res := resource.New(kv.String("R", "V"))
+	res := resource.New(label.String("R", "V"))
 	ekind := export.CumulativeExporter
 
 	desc := metric.NewDescriptor("inst.sum", metric.CounterKind, metric.Int64NumberKind)
@@ -383,7 +382,7 @@ func TestStatefulNoMemoryCumulative(t *testing.T) {
 
 		// Add 10
 		processor.StartCollection()
-		_ = processor.Process(updateFor(t, &desc, selector, res, 10, kv.String("A", "B")))
+		_ = processor.Process(updateFor(t, &desc, selector, res, 10, label.String("A", "B")))
 		require.NoError(t, processor.FinishCollection())
 
 		// Verify one element
@@ -396,7 +395,7 @@ func TestStatefulNoMemoryCumulative(t *testing.T) {
 }
 
 func TestStatefulNoMemoryDelta(t *testing.T) {
-	res := resource.New(kv.String("R", "V"))
+	res := resource.New(label.String("R", "V"))
 	ekind := export.DeltaExporter
 
 	desc := metric.NewDescriptor("inst.sum", metric.SumObserverKind, metric.Int64NumberKind)
@@ -417,7 +416,7 @@ func TestStatefulNoMemoryDelta(t *testing.T) {
 
 		// Add 10
 		processor.StartCollection()
-		_ = processor.Process(updateFor(t, &desc, selector, res, int64(i*10), kv.String("A", "B")))
+		_ = processor.Process(updateFor(t, &desc, selector, res, int64(i*10), label.String("A", "B")))
 		require.NoError(t, processor.FinishCollection())
 
 		// Verify one element
@@ -436,7 +435,7 @@ func TestMultiObserverSum(t *testing.T) {
 		export.DeltaExporter,
 	} {
 
-		res := resource.New(kv.String("R", "V"))
+		res := resource.New(label.String("R", "V"))
 		desc := metric.NewDescriptor("observe.sum", metric.SumObserverKind, metric.Int64NumberKind)
 		selector := processorTest.AggregatorSelector()
 
@@ -446,9 +445,9 @@ func TestMultiObserverSum(t *testing.T) {
 		for i := 1; i < 3; i++ {
 			// Add i*10*3 times
 			processor.StartCollection()
-			_ = processor.Process(updateFor(t, &desc, selector, res, int64(i*10), kv.String("A", "B")))
-			_ = processor.Process(updateFor(t, &desc, selector, res, int64(i*10), kv.String("A", "B")))
-			_ = processor.Process(updateFor(t, &desc, selector, res, int64(i*10), kv.String("A", "B")))
+			_ = processor.Process(updateFor(t, &desc, selector, res, int64(i*10), label.String("A", "B")))
+			_ = processor.Process(updateFor(t, &desc, selector, res, int64(i*10), label.String("A", "B")))
+			_ = processor.Process(updateFor(t, &desc, selector, res, int64(i*10), label.String("A", "B")))
 			require.NoError(t, processor.FinishCollection())
 
 			// Multiplier is 1 for deltas, otherwise i.
diff --git a/sdk/metric/processor/processortest/test.go b/sdk/metric/processor/processortest/test.go
index d927cd6a820..dd855a2a208 100644
--- a/sdk/metric/processor/processortest/test.go
+++ b/sdk/metric/processor/processortest/test.go
@@ -21,8 +21,8 @@ import (
 	"sync"
 	"time"
 
-	"go.opentelemetry.io/otel/api/label"
 	"go.opentelemetry.io/otel/api/metric"
+	"go.opentelemetry.io/otel/label"
 	export "go.opentelemetry.io/otel/sdk/export/metric"
 	"go.opentelemetry.io/otel/sdk/export/metric/aggregation"
 	"go.opentelemetry.io/otel/sdk/metric/aggregator/array"
diff --git a/sdk/metric/processor/processortest/test_test.go b/sdk/metric/processor/processortest/test_test.go
index dc27e1043a3..1ff009cb419 100644
--- a/sdk/metric/processor/processortest/test_test.go
+++ b/sdk/metric/processor/processortest/test_test.go
@@ -20,9 +20,8 @@ import (
 
 	"github.com/stretchr/testify/require"
 
-	"go.opentelemetry.io/otel/api/kv"
-	"go.opentelemetry.io/otel/api/label"
 	"go.opentelemetry.io/otel/api/metric"
+	"go.opentelemetry.io/otel/label"
 	export "go.opentelemetry.io/otel/sdk/export/metric"
 	metricsdk "go.opentelemetry.io/otel/sdk/metric"
 	processorTest "go.opentelemetry.io/otel/sdk/metric/processor/processortest"
@@ -34,7 +33,7 @@ func generateTestData(proc export.Processor) {
 	accum := metricsdk.NewAccumulator(
 		proc,
 		metricsdk.WithResource(
-			resource.New(kv.String("R", "V")),
+			resource.New(label.String("R", "V")),
 		),
 	)
 	meter := metric.WrapMeterImpl(accum, "testing")
@@ -43,13 +42,13 @@ func generateTestData(proc export.Processor) {
 
 	_ = metric.Must(meter).NewInt64SumObserver("observer.sum",
 		func(_ context.Context, result metric.Int64ObserverResult) {
-			result.Observe(10, kv.String("K1", "V1"))
-			result.Observe(11, kv.String("K1", "V2"))
+			result.Observe(10, label.String("K1", "V1"))
+			result.Observe(11, label.String("K1", "V2"))
 		},
 	)
 
-	counter.Add(ctx, 100, kv.String("K1", "V1"))
-	counter.Add(ctx, 101, kv.String("K1", "V2"))
+	counter.Add(ctx, 100, label.String("K1", "V1"))
+	counter.Add(ctx, 101, label.String("K1", "V2"))
 
 	accum.Collect(ctx)
 }
diff --git a/sdk/metric/processor/reducer/reducer.go b/sdk/metric/processor/reducer/reducer.go
index 0fde654d2f4..aa901b4eafe 100644
--- a/sdk/metric/processor/reducer/reducer.go
+++ b/sdk/metric/processor/reducer/reducer.go
@@ -15,8 +15,8 @@
 package reducer // import "go.opentelemetry.io/otel/sdk/metric/processor/reducer"
 
 import (
-	"go.opentelemetry.io/otel/api/label"
 	"go.opentelemetry.io/otel/api/metric"
+	"go.opentelemetry.io/otel/label"
 	export "go.opentelemetry.io/otel/sdk/export/metric"
 )
 
diff --git a/sdk/metric/processor/reducer/reducer_test.go b/sdk/metric/processor/reducer/reducer_test.go
index ba003fbd313..be9185df785 100644
--- a/sdk/metric/processor/reducer/reducer_test.go
+++ b/sdk/metric/processor/reducer/reducer_test.go
@@ -20,9 +20,8 @@ import (
 
 	"github.com/stretchr/testify/require"
 
-	"go.opentelemetry.io/otel/api/kv"
-	"go.opentelemetry.io/otel/api/label"
 	"go.opentelemetry.io/otel/api/metric"
+	"go.opentelemetry.io/otel/label"
 	export "go.opentelemetry.io/otel/sdk/export/metric"
 	metricsdk "go.opentelemetry.io/otel/sdk/metric"
 	"go.opentelemetry.io/otel/sdk/metric/processor/basic"
@@ -32,22 +31,22 @@ import (
 )
 
 var (
-	kvs1 = []kv.KeyValue{
-		kv.Int("A", 1),
-		kv.Int("B", 2),
-		kv.Int("C", 3),
+	kvs1 = []label.KeyValue{
+		label.Int("A", 1),
+		label.Int("B", 2),
+		label.Int("C", 3),
 	}
-	kvs2 = []kv.KeyValue{
-		kv.Int("A", 1),
-		kv.Int("B", 0),
-		kv.Int("C", 3),
+	kvs2 = []label.KeyValue{
+		label.Int("A", 1),
+		label.Int("B", 0),
+		label.Int("C", 3),
 	}
 )
 
 type testFilter struct{}
 
 func (testFilter) LabelFilterFor(_ *metric.Descriptor) label.Filter {
-	return func(label kv.KeyValue) bool {
+	return func(label label.KeyValue) bool {
 		return label.Key == "A" || label.Key == "C"
 	}
 }
@@ -77,7 +76,7 @@ func TestFilterProcessor(t *testing.T) {
 	accum := metricsdk.NewAccumulator(
 		reducer.New(testFilter{}, processorTest.Checkpointer(testProc)),
 		metricsdk.WithResource(
-			resource.New(kv.String("R", "V")),
+			resource.New(label.String("R", "V")),
 		),
 	)
 	generateData(accum)
@@ -96,7 +95,7 @@ func TestFilterBasicProcessor(t *testing.T) {
 	accum := metricsdk.NewAccumulator(
 		reducer.New(testFilter{}, basicProc),
 		metricsdk.WithResource(
-			resource.New(kv.String("R", "V")),
+			resource.New(label.String("R", "V")),
 		),
 	)
 	exporter := processorTest.NewExporter(basicProc, label.DefaultEncoder())
diff --git a/sdk/metric/sdk.go b/sdk/metric/sdk.go
index d00abeccad9..50ee358e384 100644
--- a/sdk/metric/sdk.go
+++ b/sdk/metric/sdk.go
@@ -22,11 +22,10 @@ import (
 	"sync/atomic"
 
 	"go.opentelemetry.io/otel/api/global"
-	"go.opentelemetry.io/otel/api/kv"
-	"go.opentelemetry.io/otel/api/label"
 	"go.opentelemetry.io/otel/api/metric"
 	api "go.opentelemetry.io/otel/api/metric"
 	internal "go.opentelemetry.io/otel/internal/metric"
+	"go.opentelemetry.io/otel/label"
 	export "go.opentelemetry.io/otel/sdk/export/metric"
 	"go.opentelemetry.io/otel/sdk/metric/aggregator"
 	"go.opentelemetry.io/otel/sdk/resource"
@@ -214,7 +213,7 @@ func (a *asyncInstrument) getRecorder(labels *label.Set) export.Aggregator {
 // support re-use of the orderedLabels computed by a previous
 // measurement in the same batch.   This performs two allocations
 // in the common case.
-func (s *syncInstrument) acquireHandle(kvs []kv.KeyValue, labelPtr *label.Set) *record {
+func (s *syncInstrument) acquireHandle(kvs []label.KeyValue, labelPtr *label.Set) *record {
 	var rec *record
 	var equiv label.Distinct
 
@@ -287,11 +286,11 @@ func (s *syncInstrument) acquireHandle(kvs []kv.KeyValue, labelPtr *label.Set) *
 	}
 }
 
-func (s *syncInstrument) Bind(kvs []kv.KeyValue) api.BoundSyncImpl {
+func (s *syncInstrument) Bind(kvs []label.KeyValue) api.BoundSyncImpl {
 	return s.acquireHandle(kvs, nil)
 }
 
-func (s *syncInstrument) RecordOne(ctx context.Context, number api.Number, kvs []kv.KeyValue) {
+func (s *syncInstrument) RecordOne(ctx context.Context, number api.Number, kvs []label.KeyValue) {
 	h := s.acquireHandle(kvs, nil)
 	defer h.Unbind()
 	h.RecordOne(ctx, number)
@@ -406,7 +405,7 @@ func (m *Accumulator) collectSyncInstruments() int {
 }
 
 // CollectAsync implements internal.AsyncCollector.
-func (m *Accumulator) CollectAsync(kv []kv.KeyValue, obs ...metric.Observation) {
+func (m *Accumulator) CollectAsync(kv []label.KeyValue, obs ...metric.Observation) {
 	labels := label.NewSetWithSortable(kv, &m.asyncSortSlice)
 
 	for _, ob := range obs {
@@ -483,7 +482,7 @@ func (m *Accumulator) checkpointAsync(a *asyncInstrument) int {
 }
 
 // RecordBatch enters a batch of metric events.
-func (m *Accumulator) RecordBatch(ctx context.Context, kvs []kv.KeyValue, measurements ...api.Measurement) {
+func (m *Accumulator) RecordBatch(ctx context.Context, kvs []label.KeyValue, measurements ...api.Measurement) {
 	// Labels will be computed the first time acquireHandle is
 	// called.  Subsequent calls to acquireHandle will re-use the
 	// previously computed value instead of recomputing the
diff --git a/sdk/metric/stress_test.go b/sdk/metric/stress_test.go
index c1368869250..e6a1fae7b3b 100644
--- a/sdk/metric/stress_test.go
+++ b/sdk/metric/stress_test.go
@@ -31,9 +31,9 @@ import (
 	"testing"
 	"time"
 
-	"go.opentelemetry.io/otel/api/kv"
 	"go.opentelemetry.io/otel/api/metric"
 	api "go.opentelemetry.io/otel/api/metric"
+	"go.opentelemetry.io/otel/label"
 	export "go.opentelemetry.io/otel/sdk/export/metric"
 	"go.opentelemetry.io/otel/sdk/export/metric/aggregation"
 	"go.opentelemetry.io/otel/sdk/metric/processor/processortest"
@@ -75,7 +75,7 @@ type (
 	testImpl struct {
 		newInstrument  func(meter api.Meter, name string) SyncImpler
 		getUpdateValue func() api.Number
-		operate        func(interface{}, context.Context, api.Number, []kv.KeyValue)
+		operate        func(interface{}, context.Context, api.Number, []label.KeyValue)
 		newStore       func() interface{}
 
 		// storeCollect and storeExpect are the same for
@@ -105,7 +105,7 @@ func concurrency() int {
 	return concurrencyPerCPU * runtime.NumCPU()
 }
 
-func canonicalizeLabels(ls []kv.KeyValue) string {
+func canonicalizeLabels(ls []label.KeyValue) string {
 	copy := append(ls[0:0:0], ls...)
 	sort.SliceStable(copy, func(i, j int) bool {
 		return copy[i].Key < copy[j].Key
@@ -128,9 +128,9 @@ func getPeriod() time.Duration {
 	return time.Duration(dur)
 }
 
-func (f *testFixture) someLabels() []kv.KeyValue {
+func (f *testFixture) someLabels() []label.KeyValue {
 	n := 1 + rand.Intn(3)
-	l := make([]kv.KeyValue, n)
+	l := make([]label.KeyValue, n)
 
 	for {
 		oused := map[string]bool{}
@@ -143,7 +143,7 @@ func (f *testFixture) someLabels() []kv.KeyValue {
 					break
 				}
 			}
-			l[i] = kv.Key(k).String(fmt.Sprint("v", rand.Intn(1000000000)))
+			l[i] = label.String(k, fmt.Sprint("v", rand.Intn(1000000000)))
 		}
 		lc := canonicalizeLabels(l)
 		f.lock.Lock()
@@ -350,7 +350,7 @@ func intCounterTestImpl() testImpl {
 				}
 			}
 		},
-		operate: func(inst interface{}, ctx context.Context, value api.Number, labels []kv.KeyValue) {
+		operate: func(inst interface{}, ctx context.Context, value api.Number, labels []label.KeyValue) {
 			counter := inst.(api.Int64Counter)
 			counter.Add(ctx, value.AsInt64(), labels...)
 		},
@@ -388,7 +388,7 @@ func floatCounterTestImpl() testImpl {
 				}
 			}
 		},
-		operate: func(inst interface{}, ctx context.Context, value api.Number, labels []kv.KeyValue) {
+		operate: func(inst interface{}, ctx context.Context, value api.Number, labels []label.KeyValue) {
 			counter := inst.(api.Float64Counter)
 			counter.Add(ctx, value.AsFloat64(), labels...)
 		},
@@ -424,7 +424,7 @@ func intLastValueTestImpl() testImpl {
 			r1 := rand.Int63()
 			return api.NewInt64Number(rand.Int63() - r1)
 		},
-		operate: func(inst interface{}, ctx context.Context, value api.Number, labels []kv.KeyValue) {
+		operate: func(inst interface{}, ctx context.Context, value api.Number, labels []label.KeyValue) {
 			valuerecorder := inst.(api.Int64ValueRecorder)
 			valuerecorder.Record(ctx, value.AsInt64(), labels...)
 		},
@@ -465,7 +465,7 @@ func floatLastValueTestImpl() testImpl {
 		getUpdateValue: func() api.Number {
 			return api.NewFloat64Number((-0.5 + rand.Float64()) * 100000)
 		},
-		operate: func(inst interface{}, ctx context.Context, value api.Number, labels []kv.KeyValue) {
+		operate: func(inst interface{}, ctx context.Context, value api.Number, labels []label.KeyValue) {
 			valuerecorder := inst.(api.Float64ValueRecorder)
 			valuerecorder.Record(ctx, value.AsFloat64(), labels...)
 		},
diff --git a/sdk/resource/benchmark_test.go b/sdk/resource/benchmark_test.go
index 730eb1dc196..bc6b4427dc7 100644
--- a/sdk/resource/benchmark_test.go
+++ b/sdk/resource/benchmark_test.go
@@ -19,7 +19,7 @@ import (
 	"math/rand"
 	"testing"
 
-	"go.opentelemetry.io/otel/api/kv"
+	"go.opentelemetry.io/otel/label"
 	"go.opentelemetry.io/otel/sdk/resource"
 )
 
@@ -27,8 +27,8 @@ const conflict = 0.5
 
 func makeLabels(n int) (_, _ *resource.Resource) {
 	used := map[string]bool{}
-	l1 := make([]kv.KeyValue, n)
-	l2 := make([]kv.KeyValue, n)
+	l1 := make([]label.KeyValue, n)
+	l2 := make([]label.KeyValue, n)
 	for i := 0; i < n; i++ {
 		var k string
 		for {
@@ -38,12 +38,12 @@ func makeLabels(n int) (_, _ *resource.Resource) {
 				break
 			}
 		}
-		l1[i] = kv.String(k, fmt.Sprint("v", rand.Intn(1000000000)))
+		l1[i] = label.String(k, fmt.Sprint("v", rand.Intn(1000000000)))
 
 		if rand.Float64() < conflict {
 			l2[i] = l1[i]
 		} else {
-			l2[i] = kv.String(k, fmt.Sprint("v", rand.Intn(1000000000)))
+			l2[i] = label.String(k, fmt.Sprint("v", rand.Intn(1000000000)))
 		}
 
 	}
diff --git a/sdk/resource/env.go b/sdk/resource/env.go
index 51adba53427..82690872a20 100644
--- a/sdk/resource/env.go
+++ b/sdk/resource/env.go
@@ -20,7 +20,7 @@ import (
 	"os"
 	"strings"
 
-	"go.opentelemetry.io/otel/api/kv"
+	"go.opentelemetry.io/otel/label"
 )
 
 // envVar is the environment variable name OpenTelemetry Resource information can be assigned to.
@@ -50,7 +50,7 @@ func (d *FromEnv) Detect(context.Context) (*Resource, error) {
 
 func constructOTResources(s string) (*Resource, error) {
 	pairs := strings.Split(s, ",")
-	labels := []kv.KeyValue{}
+	labels := []label.KeyValue{}
 	var invalid []string
 	for _, p := range pairs {
 		field := strings.SplitN(p, "=", 2)
@@ -59,7 +59,7 @@ func constructOTResources(s string) (*Resource, error) {
 			continue
 		}
 		k, v := strings.TrimSpace(field[0]), strings.TrimSpace(field[1])
-		labels = append(labels, kv.String(k, v))
+		labels = append(labels, label.String(k, v))
 	}
 	var err error
 	if len(invalid) > 0 {
diff --git a/sdk/resource/env_test.go b/sdk/resource/env_test.go
index 5302976540a..2c412fb8ff2 100644
--- a/sdk/resource/env_test.go
+++ b/sdk/resource/env_test.go
@@ -23,7 +23,7 @@ import (
 	"github.com/stretchr/testify/assert"
 	"github.com/stretchr/testify/require"
 
-	"go.opentelemetry.io/otel/api/kv"
+	"go.opentelemetry.io/otel/label"
 )
 
 func TestDetectOnePair(t *testing.T) {
@@ -32,7 +32,7 @@ func TestDetectOnePair(t *testing.T) {
 	detector := &FromEnv{}
 	res, err := detector.Detect(context.Background())
 	require.NoError(t, err)
-	assert.Equal(t, New(kv.String("key", "value")), res)
+	assert.Equal(t, New(label.String("key", "value")), res)
 }
 
 func TestDetectMultiPairs(t *testing.T) {
@@ -43,10 +43,10 @@ func TestDetectMultiPairs(t *testing.T) {
 	res, err := detector.Detect(context.Background())
 	require.NoError(t, err)
 	assert.Equal(t, res, New(
-		kv.String("key", "value"),
-		kv.String("k", "v"),
-		kv.String("a", "x"),
-		kv.String("a", "z"),
+		label.String("key", "value"),
+		label.String("k", "v"),
+		label.String("a", "x"),
+		label.String("a", "z"),
 	))
 }
 
@@ -68,6 +68,6 @@ func TestMissingKeyError(t *testing.T) {
 	assert.Error(t, err)
 	assert.Equal(t, err, fmt.Errorf("%w: %v", errMissingValue, "[key]"))
 	assert.Equal(t, res, New(
-		kv.String("key", "value"),
+		label.String("key", "value"),
 	))
 }
diff --git a/sdk/resource/resource.go b/sdk/resource/resource.go
index 1f53e50db1c..b03d2b4072f 100644
--- a/sdk/resource/resource.go
+++ b/sdk/resource/resource.go
@@ -15,8 +15,7 @@
 package resource
 
 import (
-	"go.opentelemetry.io/otel/api/kv"
-	"go.opentelemetry.io/otel/api/label"
+	"go.opentelemetry.io/otel/label"
 )
 
 // Resource describes an entity about which identifying information
@@ -35,7 +34,7 @@ var emptyResource Resource
 // New creates a resource from a set of attributes.  If there are
 // duplicate keys present in the list of attributes, then the last
 // value found for the key is preserved.
-func New(kvs ...kv.KeyValue) *Resource {
+func New(kvs ...label.KeyValue) *Resource {
 	return &Resource{
 		labels: label.NewSet(kvs...),
 	}
@@ -55,7 +54,7 @@ func (r *Resource) String() string {
 
 // Attributes returns a copy of attributes from the resource in a sorted order.
 // To avoid allocating a new slice, use an iterator.
-func (r *Resource) Attributes() []kv.KeyValue {
+func (r *Resource) Attributes() []label.KeyValue {
 	if r == nil {
 		r = Empty()
 	}
@@ -100,7 +99,7 @@ func Merge(a, b *Resource) *Resource {
 	// Note: 'a' labels will overwrite 'b' with last-value-wins in label.Key()
 	// Meaning this is equivalent to: append(b.Attributes(), a.Attributes()...)
 	mi := label.NewMergeIterator(a.LabelSet(), b.LabelSet())
-	combine := make([]kv.KeyValue, 0, a.Len()+b.Len())
+	combine := make([]label.KeyValue, 0, a.Len()+b.Len())
 	for mi.Next() {
 		combine = append(combine, mi.Label())
 	}
diff --git a/sdk/resource/resource_test.go b/sdk/resource/resource_test.go
index 10222023207..e3e36482efe 100644
--- a/sdk/resource/resource_test.go
+++ b/sdk/resource/resource_test.go
@@ -22,33 +22,33 @@ import (
 	"github.com/google/go-cmp/cmp"
 	"github.com/stretchr/testify/require"
 
-	"go.opentelemetry.io/otel/api/kv"
+	"go.opentelemetry.io/otel/label"
 	"go.opentelemetry.io/otel/sdk/resource"
 )
 
 var (
-	kv11 = kv.String("k1", "v11")
-	kv12 = kv.String("k1", "v12")
-	kv21 = kv.String("k2", "v21")
-	kv31 = kv.String("k3", "v31")
-	kv41 = kv.String("k4", "v41")
+	kv11 = label.String("k1", "v11")
+	kv12 = label.String("k1", "v12")
+	kv21 = label.String("k2", "v21")
+	kv31 = label.String("k3", "v31")
+	kv41 = label.String("k4", "v41")
 )
 
 func TestNew(t *testing.T) {
 	cases := []struct {
 		name string
-		in   []kv.KeyValue
-		want []kv.KeyValue
+		in   []label.KeyValue
+		want []label.KeyValue
 	}{
 		{
 			name: "Key with common key order1",
-			in:   []kv.KeyValue{kv12, kv11, kv21},
-			want: []kv.KeyValue{kv11, kv21},
+			in:   []label.KeyValue{kv12, kv11, kv21},
+			want: []label.KeyValue{kv11, kv21},
 		},
 		{
 			name: "Key with common key order2",
-			in:   []kv.KeyValue{kv11, kv12, kv21},
-			want: []kv.KeyValue{kv12, kv21},
+			in:   []label.KeyValue{kv11, kv12, kv21},
+			want: []label.KeyValue{kv12, kv21},
 		},
 		{
 			name: "Key with nil",
@@ -62,7 +62,7 @@ func TestNew(t *testing.T) {
 			if diff := cmp.Diff(
 				res.Attributes(),
 				c.want,
-				cmp.AllowUnexported(kv.Value{})); diff != "" {
+				cmp.AllowUnexported(label.Value{})); diff != "" {
 				t.Fatalf("unwanted result: diff %+v,", diff)
 			}
 		})
@@ -73,37 +73,37 @@ func TestMerge(t *testing.T) {
 	cases := []struct {
 		name string
 		a, b *resource.Resource
-		want []kv.KeyValue
+		want []label.KeyValue
 	}{
 		{
 			name: "Merge with no overlap, no nil",
 			a:    resource.New(kv11, kv31),
 			b:    resource.New(kv21, kv41),
-			want: []kv.KeyValue{kv11, kv21, kv31, kv41},
+			want: []label.KeyValue{kv11, kv21, kv31, kv41},
 		},
 		{
 			name: "Merge with no overlap, no nil, not interleaved",
 			a:    resource.New(kv11, kv21),
 			b:    resource.New(kv31, kv41),
-			want: []kv.KeyValue{kv11, kv21, kv31, kv41},
+			want: []label.KeyValue{kv11, kv21, kv31, kv41},
 		},
 		{
 			name: "Merge with common key order1",
 			a:    resource.New(kv11),
 			b:    resource.New(kv12, kv21),
-			want: []kv.KeyValue{kv11, kv21},
+			want: []label.KeyValue{kv11, kv21},
 		},
 		{
 			name: "Merge with common key order2",
 			a:    resource.New(kv12, kv21),
 			b:    resource.New(kv11),
-			want: []kv.KeyValue{kv12, kv21},
+			want: []label.KeyValue{kv12, kv21},
 		},
 		{
 			name: "Merge with common key order4",
 			a:    resource.New(kv11, kv21, kv41),
 			b:    resource.New(kv31, kv41),
-			want: []kv.KeyValue{kv11, kv21, kv31, kv41},
+			want: []label.KeyValue{kv11, kv21, kv31, kv41},
 		},
 		{
 			name: "Merge with no keys",
@@ -115,25 +115,25 @@ func TestMerge(t *testing.T) {
 			name: "Merge with first resource no keys",
 			a:    resource.New(),
 			b:    resource.New(kv21),
-			want: []kv.KeyValue{kv21},
+			want: []label.KeyValue{kv21},
 		},
 		{
 			name: "Merge with second resource no keys",
 			a:    resource.New(kv11),
 			b:    resource.New(),
-			want: []kv.KeyValue{kv11},
+			want: []label.KeyValue{kv11},
 		},
 		{
 			name: "Merge with first resource nil",
 			a:    nil,
 			b:    resource.New(kv21),
-			want: []kv.KeyValue{kv21},
+			want: []label.KeyValue{kv21},
 		},
 		{
 			name: "Merge with second resource nil",
 			a:    resource.New(kv11),
 			b:    nil,
-			want: []kv.KeyValue{kv11},
+			want: []label.KeyValue{kv11},
 		},
 	}
 	for _, c := range cases {
@@ -142,7 +142,7 @@ func TestMerge(t *testing.T) {
 			if diff := cmp.Diff(
 				res.Attributes(),
 				c.want,
-				cmp.AllowUnexported(kv.Value{})); diff != "" {
+				cmp.AllowUnexported(label.Value{})); diff != "" {
 				t.Fatalf("unwanted result: diff %+v,", diff)
 			}
 		})
@@ -151,7 +151,7 @@ func TestMerge(t *testing.T) {
 
 func TestString(t *testing.T) {
 	for _, test := range []struct {
-		kvs  []kv.KeyValue
+		kvs  []label.KeyValue
 		want string
 	}{
 		{
@@ -159,51 +159,51 @@ func TestString(t *testing.T) {
 			want: "",
 		},
 		{
-			kvs:  []kv.KeyValue{},
+			kvs:  []label.KeyValue{},
 			want: "",
 		},
 		{
-			kvs:  []kv.KeyValue{kv11},
+			kvs:  []label.KeyValue{kv11},
 			want: "k1=v11",
 		},
 		{
-			kvs:  []kv.KeyValue{kv11, kv12},
+			kvs:  []label.KeyValue{kv11, kv12},
 			want: "k1=v12",
 		},
 		{
-			kvs:  []kv.KeyValue{kv11, kv21},
+			kvs:  []label.KeyValue{kv11, kv21},
 			want: "k1=v11,k2=v21",
 		},
 		{
-			kvs:  []kv.KeyValue{kv21, kv11},
+			kvs:  []label.KeyValue{kv21, kv11},
 			want: "k1=v11,k2=v21",
 		},
 		{
-			kvs:  []kv.KeyValue{kv11, kv21, kv31},
+			kvs:  []label.KeyValue{kv11, kv21, kv31},
 			want: "k1=v11,k2=v21,k3=v31",
 		},
 		{
-			kvs:  []kv.KeyValue{kv31, kv11, kv21},
+			kvs:  []label.KeyValue{kv31, kv11, kv21},
 			want: "k1=v11,k2=v21,k3=v31",
 		},
 		{
-			kvs:  []kv.KeyValue{kv.String("A", "a"), kv.String("B", "b")},
+			kvs:  []label.KeyValue{label.String("A", "a"), label.String("B", "b")},
 			want: "A=a,B=b",
 		},
 		{
-			kvs:  []kv.KeyValue{kv.String("A", "a,B=b")},
+			kvs:  []label.KeyValue{label.String("A", "a,B=b")},
 			want: `A=a\,B\=b`,
 		},
 		{
-			kvs:  []kv.KeyValue{kv.String("A", `a,B\=b`)},
+			kvs:  []label.KeyValue{label.String("A", `a,B\=b`)},
 			want: `A=a\,B\\\=b`,
 		},
 		{
-			kvs:  []kv.KeyValue{kv.String("A=a,B", `b`)},
+			kvs:  []label.KeyValue{label.String("A=a,B", `b`)},
 			want: `A\=a\,B=b`,
 		},
 		{
-			kvs:  []kv.KeyValue{kv.String(`A=a\,B`, `b`)},
+			kvs:  []label.KeyValue{label.String(`A=a\,B`, `b`)},
 			want: `A\=a\\\,B=b`,
 		},
 	} {
@@ -214,7 +214,7 @@ func TestString(t *testing.T) {
 }
 
 func TestMarshalJSON(t *testing.T) {
-	r := resource.New(kv.Int64("A", 1), kv.String("C", "D"))
+	r := resource.New(label.Int64("A", 1), label.String("C", "D"))
 	data, err := json.Marshal(r)
 	require.NoError(t, err)
 	require.Equal(t,
diff --git a/sdk/trace/attributesMap.go b/sdk/trace/attributesMap.go
index aa938d1bcfc..10dd38bed49 100644
--- a/sdk/trace/attributesMap.go
+++ b/sdk/trace/attributesMap.go
@@ -17,7 +17,7 @@ package trace
 import (
 	"container/list"
 
-	"go.opentelemetry.io/otel/api/kv"
+	"go.opentelemetry.io/otel/label"
 	"go.opentelemetry.io/otel/sdk/export/trace"
 )
 
@@ -26,9 +26,9 @@ import (
 // Updates are allowed and refreshes the usage of the key.
 //
 // This is based from https://github.com/hashicorp/golang-lru/blob/master/simplelru/lru.go
-// With a subset of the its operations and specific for holding kv.KeyValue
+// With a subset of the its operations and specific for holding label.KeyValue
 type attributesMap struct {
-	attributes   map[kv.Key]*list.Element
+	attributes   map[label.Key]*list.Element
 	evictList    *list.List
 	droppedCount int
 	capacity     int
@@ -36,14 +36,14 @@ type attributesMap struct {
 
 func newAttributesMap(capacity int) *attributesMap {
 	lm := &attributesMap{
-		attributes: make(map[kv.Key]*list.Element),
+		attributes: make(map[label.Key]*list.Element),
 		evictList:  list.New(),
 		capacity:   capacity,
 	}
 	return lm
 }
 
-func (am *attributesMap) add(kv kv.KeyValue) {
+func (am *attributesMap) add(kv label.KeyValue) {
 	// Check for existing item
 	if ent, ok := am.attributes[kv.Key]; ok {
 		am.evictList.MoveToFront(ent)
@@ -68,9 +68,9 @@ func (am *attributesMap) toSpanData(sd *trace.SpanData) {
 		return
 	}
 
-	attributes := make([]kv.KeyValue, 0, len)
+	attributes := make([]label.KeyValue, 0, len)
 	for ent := am.evictList.Back(); ent != nil; ent = ent.Prev() {
-		if value, ok := ent.Value.(*kv.KeyValue); ok {
+		if value, ok := ent.Value.(*label.KeyValue); ok {
 			attributes = append(attributes, *value)
 		}
 	}
@@ -84,7 +84,7 @@ func (am *attributesMap) removeOldest() {
 	ent := am.evictList.Back()
 	if ent != nil {
 		am.evictList.Remove(ent)
-		kv := ent.Value.(*kv.KeyValue)
+		kv := ent.Value.(*label.KeyValue)
 		delete(am.attributes, kv.Key)
 	}
 }
diff --git a/sdk/trace/benchmark_test.go b/sdk/trace/benchmark_test.go
index 70dd374f982..c1bbd7cf373 100644
--- a/sdk/trace/benchmark_test.go
+++ b/sdk/trace/benchmark_test.go
@@ -18,9 +18,8 @@ import (
 	"context"
 	"testing"
 
-	"go.opentelemetry.io/otel/api/kv"
-
 	apitrace "go.opentelemetry.io/otel/api/trace"
+	"go.opentelemetry.io/otel/label"
 	sdktrace "go.opentelemetry.io/otel/sdk/trace"
 )
 
@@ -43,10 +42,10 @@ func BenchmarkSpanWithAttributes_4(b *testing.B) {
 		for i := 0; i < b.N; i++ {
 			_, span := t.Start(ctx, "/foo")
 			span.SetAttributes(
-				kv.Key("key1").Bool(false),
-				kv.Key("key2").String("hello"),
-				kv.Key("key3").Uint64(123),
-				kv.Key("key4").Float64(123.456),
+				label.Bool("key1", false),
+				label.String("key2", "hello"),
+				label.Uint64("key3", 123),
+				label.Float64("key4", 123.456),
 			)
 			span.End()
 		}
@@ -61,14 +60,14 @@ func BenchmarkSpanWithAttributes_8(b *testing.B) {
 		for i := 0; i < b.N; i++ {
 			_, span := t.Start(ctx, "/foo")
 			span.SetAttributes(
-				kv.Key("key1").Bool(false),
-				kv.Key("key2").String("hello"),
-				kv.Key("key3").Uint64(123),
-				kv.Key("key4").Float64(123.456),
-				kv.Key("key21").Bool(false),
-				kv.Key("key22").String("hello"),
-				kv.Key("key23").Uint64(123),
-				kv.Key("key24").Float64(123.456),
+				label.Bool("key1", false),
+				label.String("key2", "hello"),
+				label.Uint64("key3", 123),
+				label.Float64("key4", 123.456),
+				label.Bool("key21", false),
+				label.String("key22", "hello"),
+				label.Uint64("key23", 123),
+				label.Float64("key24", 123.456),
 			)
 			span.End()
 		}
@@ -83,16 +82,16 @@ func BenchmarkSpanWithAttributes_all(b *testing.B) {
 		for i := 0; i < b.N; i++ {
 			_, span := t.Start(ctx, "/foo")
 			span.SetAttributes(
-				kv.Key("key1").Bool(false),
-				kv.Key("key2").String("hello"),
-				kv.Key("key3").Int64(123),
-				kv.Key("key4").Uint64(123),
-				kv.Key("key5").Int32(123),
-				kv.Key("key6").Uint32(123),
-				kv.Key("key7").Float64(123.456),
-				kv.Key("key8").Float32(123.456),
-				kv.Key("key9").Int(123),
-				kv.Key("key10").Uint(123),
+				label.Bool("key1", false),
+				label.String("key2", "hello"),
+				label.Int64("key3", 123),
+				label.Uint64("key4", 123),
+				label.Int32("key5", 123),
+				label.Uint32("key6", 123),
+				label.Float64("key7", 123.456),
+				label.Float32("key8", 123.456),
+				label.Int("key9", 123),
+				label.Uint("key10", 123),
 			)
 			span.End()
 		}
@@ -107,26 +106,26 @@ func BenchmarkSpanWithAttributes_all_2x(b *testing.B) {
 		for i := 0; i < b.N; i++ {
 			_, span := t.Start(ctx, "/foo")
 			span.SetAttributes(
-				kv.Key("key1").Bool(false),
-				kv.Key("key2").String("hello"),
-				kv.Key("key3").Int64(123),
-				kv.Key("key4").Uint64(123),
-				kv.Key("key5").Int32(123),
-				kv.Key("key6").Uint32(123),
-				kv.Key("key7").Float64(123.456),
-				kv.Key("key8").Float32(123.456),
-				kv.Key("key10").Int(123),
-				kv.Key("key11").Uint(123),
-				kv.Key("key21").Bool(false),
-				kv.Key("key22").String("hello"),
-				kv.Key("key23").Int64(123),
-				kv.Key("key24").Uint64(123),
-				kv.Key("key25").Int32(123),
-				kv.Key("key26").Uint32(123),
-				kv.Key("key27").Float64(123.456),
-				kv.Key("key28").Float32(123.456),
-				kv.Key("key210").Int(123),
-				kv.Key("key211").Uint(123),
+				label.Bool("key1", false),
+				label.String("key2", "hello"),
+				label.Int64("key3", 123),
+				label.Uint64("key4", 123),
+				label.Int32("key5", 123),
+				label.Uint32("key6", 123),
+				label.Float64("key7", 123.456),
+				label.Float32("key8", 123.456),
+				label.Int("key10", 123),
+				label.Uint("key11", 123),
+				label.Bool("key21", false),
+				label.String("key22", "hello"),
+				label.Int64("key23", 123),
+				label.Uint64("key24", 123),
+				label.Int32("key25", 123),
+				label.Uint32("key26", 123),
+				label.Float64("key27", 123.456),
+				label.Float32("key28", 123.456),
+				label.Int("key210", 123),
+				label.Uint("key211", 123),
 			)
 			span.End()
 		}
diff --git a/sdk/trace/sampling.go b/sdk/trace/sampling.go
index c40994a841f..bacdf40fd14 100644
--- a/sdk/trace/sampling.go
+++ b/sdk/trace/sampling.go
@@ -18,8 +18,8 @@ import (
 	"encoding/binary"
 	"fmt"
 
-	"go.opentelemetry.io/otel/api/kv"
 	api "go.opentelemetry.io/otel/api/trace"
+	"go.opentelemetry.io/otel/label"
 )
 
 // Sampler decides whether a trace should be sampled and exported.
@@ -35,7 +35,7 @@ type SamplingParameters struct {
 	Name            string
 	HasRemoteParent bool
 	Kind            api.SpanKind
-	Attributes      []kv.KeyValue
+	Attributes      []label.KeyValue
 	Links           []api.Link
 }
 
@@ -52,7 +52,7 @@ const (
 // SamplingResult conveys a SamplingDecision and a set of Attributes.
 type SamplingResult struct {
 	Decision   SamplingDecision
-	Attributes []kv.KeyValue
+	Attributes []label.KeyValue
 }
 
 type probabilitySampler struct {
diff --git a/sdk/trace/span.go b/sdk/trace/span.go
index 489085e7b4f..9e93bfe215b 100644
--- a/sdk/trace/span.go
+++ b/sdk/trace/span.go
@@ -23,16 +23,16 @@ import (
 	"time"
 
 	"go.opentelemetry.io/otel/api/global"
-	"go.opentelemetry.io/otel/api/kv"
 	apitrace "go.opentelemetry.io/otel/api/trace"
 	"go.opentelemetry.io/otel/codes"
+	"go.opentelemetry.io/otel/label"
 	export "go.opentelemetry.io/otel/sdk/export/trace"
 	"go.opentelemetry.io/otel/sdk/internal"
 )
 
 const (
-	errorTypeKey    = kv.Key("error.type")
-	errorMessageKey = kv.Key("error.message")
+	errorTypeKey    = label.Key("error.type")
+	errorMessageKey = label.Key("error.message")
 	errorEventName  = "error"
 )
 
@@ -94,7 +94,7 @@ func (s *span) SetStatus(code codes.Code, msg string) {
 	s.mu.Unlock()
 }
 
-func (s *span) SetAttributes(attributes ...kv.KeyValue) {
+func (s *span) SetAttributes(attributes ...label.KeyValue) {
 	if !s.IsRecording() {
 		return
 	}
@@ -102,8 +102,8 @@ func (s *span) SetAttributes(attributes ...kv.KeyValue) {
 }
 
 func (s *span) SetAttribute(k string, v interface{}) {
-	attr := kv.Any(k, v)
-	if attr.Value.Type() != kv.INVALID {
+	attr := label.Any(k, v)
+	if attr.Value.Type() != label.INVALID {
 		s.SetAttributes(attr)
 	}
 }
@@ -194,21 +194,21 @@ func (s *span) Tracer() apitrace.Tracer {
 	return s.tracer
 }
 
-func (s *span) AddEvent(ctx context.Context, name string, attrs ...kv.KeyValue) {
+func (s *span) AddEvent(ctx context.Context, name string, attrs ...label.KeyValue) {
 	if !s.IsRecording() {
 		return
 	}
 	s.addEventWithTimestamp(time.Now(), name, attrs...)
 }
 
-func (s *span) AddEventWithTimestamp(ctx context.Context, timestamp time.Time, name string, attrs ...kv.KeyValue) {
+func (s *span) AddEventWithTimestamp(ctx context.Context, timestamp time.Time, name string, attrs ...label.KeyValue) {
 	if !s.IsRecording() {
 		return
 	}
 	s.addEventWithTimestamp(timestamp, name, attrs...)
 }
 
-func (s *span) addEventWithTimestamp(timestamp time.Time, name string, attrs ...kv.KeyValue) {
+func (s *span) addEventWithTimestamp(timestamp time.Time, name string, attrs ...label.KeyValue) {
 	s.mu.Lock()
 	defer s.mu.Unlock()
 	s.messageEvents.add(export.Event{
@@ -305,11 +305,11 @@ func (s *span) interfaceArrayToMessageEventArray() []export.Event {
 	return messageEventArr
 }
 
-func (s *span) copyToCappedAttributes(attributes ...kv.KeyValue) {
+func (s *span) copyToCappedAttributes(attributes ...label.KeyValue) {
 	s.mu.Lock()
 	defer s.mu.Unlock()
 	for _, a := range attributes {
-		if a.Value.Type() != kv.INVALID {
+		if a.Value.Type() != label.INVALID {
 			s.attributes.add(a)
 		}
 	}
@@ -396,7 +396,7 @@ type samplingData struct {
 	name         string
 	cfg          *Config
 	span         *span
-	attributes   []kv.KeyValue
+	attributes   []label.KeyValue
 	links        []apitrace.Link
 	kind         apitrace.SpanKind
 }
diff --git a/sdk/trace/trace_test.go b/sdk/trace/trace_test.go
index 3e8838b2664..8a35b2930cc 100644
--- a/sdk/trace/trace_test.go
+++ b/sdk/trace/trace_test.go
@@ -25,6 +25,7 @@ import (
 	"time"
 
 	"go.opentelemetry.io/otel/api/global"
+	"go.opentelemetry.io/otel/label"
 
 	"github.com/google/go-cmp/cmp"
 	"github.com/stretchr/testify/assert"
@@ -32,7 +33,6 @@ import (
 	grpccodes "google.golang.org/grpc/codes"
 
 	"go.opentelemetry.io/otel/api/apitest"
-	"go.opentelemetry.io/otel/api/kv"
 	"go.opentelemetry.io/otel/api/trace"
 	apitrace "go.opentelemetry.io/otel/api/trace"
 	otelcodes "go.opentelemetry.io/otel/codes"
@@ -92,7 +92,7 @@ func (ts *testSampler) ShouldSample(p SamplingParameters) SamplingResult {
 	if strings.HasPrefix(p.Name, ts.prefix) {
 		decision = RecordAndSampled
 	}
-	return SamplingResult{Decision: decision, Attributes: []kv.KeyValue{kv.Int("callCount", ts.callCount)}}
+	return SamplingResult{Decision: decision, Attributes: []label.KeyValue{label.Int("callCount", ts.callCount)}}
 }
 
 func (ts testSampler) Description() string {
@@ -285,8 +285,8 @@ func TestSetSpanAttributesOnStart(t *testing.T) {
 	tp, _ := NewProvider(WithSyncer(te))
 	span := startSpan(tp,
 		"StartSpanAttribute",
-		apitrace.WithAttributes(kv.String("key1", "value1")),
-		apitrace.WithAttributes(kv.String("key2", "value2")),
+		apitrace.WithAttributes(label.String("key1", "value1")),
+		apitrace.WithAttributes(label.String("key2", "value2")),
 	)
 	got, err := endSpan(te, span)
 	if err != nil {
@@ -300,9 +300,9 @@ func TestSetSpanAttributesOnStart(t *testing.T) {
 		},
 		ParentSpanID: sid,
 		Name:         "span0",
-		Attributes: []kv.KeyValue{
-			kv.String("key1", "value1"),
-			kv.String("key2", "value2"),
+		Attributes: []label.KeyValue{
+			label.String("key1", "value1"),
+			label.String("key2", "value2"),
 		},
 		SpanKind:               apitrace.SpanKindInternal,
 		HasRemoteParent:        true,
@@ -317,7 +317,7 @@ func TestSetSpanAttributes(t *testing.T) {
 	te := &testExporter{}
 	tp, _ := NewProvider(WithSyncer(te))
 	span := startSpan(tp, "SpanAttribute")
-	span.SetAttributes(kv.Key("key1").String("value1"))
+	span.SetAttributes(label.String("key1", "value1"))
 	got, err := endSpan(te, span)
 	if err != nil {
 		t.Fatal(err)
@@ -330,8 +330,8 @@ func TestSetSpanAttributes(t *testing.T) {
 		},
 		ParentSpanID: sid,
 		Name:         "span0",
-		Attributes: []kv.KeyValue{
-			kv.String("key1", "value1"),
+		Attributes: []label.KeyValue{
+			label.String("key1", "value1"),
 		},
 		SpanKind:               apitrace.SpanKindInternal,
 		HasRemoteParent:        true,
@@ -349,10 +349,10 @@ func TestSetSpanAttributesOverLimit(t *testing.T) {
 
 	span := startSpan(tp, "SpanAttributesOverLimit")
 	span.SetAttributes(
-		kv.Bool("key1", true),
-		kv.String("key2", "value2"),
-		kv.Bool("key1", false), // Replace key1.
-		kv.Int64("key4", 4),    // Remove key2 and add key4
+		label.Bool("key1", true),
+		label.String("key2", "value2"),
+		label.Bool("key1", false), // Replace key1.
+		label.Int64("key4", 4),    // Remove key2 and add key4
 	)
 	got, err := endSpan(te, span)
 	if err != nil {
@@ -366,9 +366,9 @@ func TestSetSpanAttributesOverLimit(t *testing.T) {
 		},
 		ParentSpanID: sid,
 		Name:         "span0",
-		Attributes: []kv.KeyValue{
-			kv.Bool("key1", false),
-			kv.Int64("key4", 4),
+		Attributes: []label.KeyValue{
+			label.Bool("key1", false),
+			label.Int64("key4", 4),
 		},
 		SpanKind:               apitrace.SpanKindInternal,
 		HasRemoteParent:        true,
@@ -385,14 +385,14 @@ func TestEvents(t *testing.T) {
 	tp, _ := NewProvider(WithSyncer(te))
 
 	span := startSpan(tp, "Events")
-	k1v1 := kv.Key("key1").String("value1")
-	k2v2 := kv.Bool("key2", true)
-	k3v3 := kv.Int64("key3", 3)
+	k1v1 := label.String("key1", "value1")
+	k2v2 := label.Bool("key2", true)
+	k3v3 := label.Int64("key3", 3)
 
-	span.AddEvent(context.Background(), "foo", kv.Key("key1").String("value1"))
+	span.AddEvent(context.Background(), "foo", label.String("key1", "value1"))
 	span.AddEvent(context.Background(), "bar",
-		kv.Bool("key2", true),
-		kv.Int64("key3", 3),
+		label.Bool("key2", true),
+		label.Int64("key3", 3),
 	)
 	got, err := endSpan(te, span)
 	if err != nil {
@@ -414,8 +414,8 @@ func TestEvents(t *testing.T) {
 		Name:            "span0",
 		HasRemoteParent: true,
 		MessageEvents: []export.Event{
-			{Name: "foo", Attributes: []kv.KeyValue{k1v1}},
-			{Name: "bar", Attributes: []kv.KeyValue{k2v2, k3v3}},
+			{Name: "foo", Attributes: []label.KeyValue{k1v1}},
+			{Name: "bar", Attributes: []label.KeyValue{k2v2, k3v3}},
 		},
 		SpanKind:               apitrace.SpanKindInternal,
 		InstrumentationLibrary: instrumentation.Library{Name: "Events"},
@@ -431,19 +431,19 @@ func TestEventsOverLimit(t *testing.T) {
 	tp, _ := NewProvider(WithConfig(cfg), WithSyncer(te))
 
 	span := startSpan(tp, "EventsOverLimit")
-	k1v1 := kv.Key("key1").String("value1")
-	k2v2 := kv.Bool("key2", false)
-	k3v3 := kv.Key("key3").String("value3")
+	k1v1 := label.String("key1", "value1")
+	k2v2 := label.Bool("key2", false)
+	k3v3 := label.String("key3", "value3")
 
-	span.AddEvent(context.Background(), "fooDrop", kv.Key("key1").String("value1"))
+	span.AddEvent(context.Background(), "fooDrop", label.String("key1", "value1"))
 	span.AddEvent(context.Background(), "barDrop",
-		kv.Bool("key2", true),
-		kv.Key("key3").String("value3"),
+		label.Bool("key2", true),
+		label.String("key3", "value3"),
 	)
-	span.AddEvent(context.Background(), "foo", kv.Key("key1").String("value1"))
+	span.AddEvent(context.Background(), "foo", label.String("key1", "value1"))
 	span.AddEvent(context.Background(), "bar",
-		kv.Bool("key2", false),
-		kv.Key("key3").String("value3"),
+		label.Bool("key2", false),
+		label.String("key3", "value3"),
 	)
 	got, err := endSpan(te, span)
 	if err != nil {
@@ -464,8 +464,8 @@ func TestEventsOverLimit(t *testing.T) {
 		ParentSpanID: sid,
 		Name:         "span0",
 		MessageEvents: []export.Event{
-			{Name: "foo", Attributes: []kv.KeyValue{k1v1}},
-			{Name: "bar", Attributes: []kv.KeyValue{k2v2, k3v3}},
+			{Name: "foo", Attributes: []label.KeyValue{k1v1}},
+			{Name: "bar", Attributes: []label.KeyValue{k2v2, k3v3}},
 		},
 		DroppedMessageEventCount: 2,
 		HasRemoteParent:          true,
@@ -481,18 +481,18 @@ func TestLinks(t *testing.T) {
 	te := &testExporter{}
 	tp, _ := NewProvider(WithSyncer(te))
 
-	k1v1 := kv.Key("key1").String("value1")
-	k2v2 := kv.Key("key2").String("value2")
-	k3v3 := kv.Key("key3").String("value3")
+	k1v1 := label.String("key1", "value1")
+	k2v2 := label.String("key2", "value2")
+	k3v3 := label.String("key3", "value3")
 
 	sc1 := apitrace.SpanContext{TraceID: apitrace.ID([16]byte{1, 1}), SpanID: apitrace.SpanID{3}}
 	sc2 := apitrace.SpanContext{TraceID: apitrace.ID([16]byte{1, 1}), SpanID: apitrace.SpanID{3}}
 
 	span := startSpan(tp, "Links",
-		apitrace.LinkedTo(sc1, kv.Key("key1").String("value1")),
+		apitrace.LinkedTo(sc1, label.String("key1", "value1")),
 		apitrace.LinkedTo(sc2,
-			kv.Key("key2").String("value2"),
-			kv.Key("key3").String("value3"),
+			label.String("key2", "value2"),
+			label.String("key3", "value3"),
 		),
 	)
 
@@ -510,8 +510,8 @@ func TestLinks(t *testing.T) {
 		Name:            "span0",
 		HasRemoteParent: true,
 		Links: []apitrace.Link{
-			{SpanContext: sc1, Attributes: []kv.KeyValue{k1v1}},
-			{SpanContext: sc2, Attributes: []kv.KeyValue{k2v2, k3v3}},
+			{SpanContext: sc1, Attributes: []label.KeyValue{k1v1}},
+			{SpanContext: sc2, Attributes: []label.KeyValue{k2v2, k3v3}},
 		},
 		SpanKind:               apitrace.SpanKindInternal,
 		InstrumentationLibrary: instrumentation.Library{Name: "Links"},
@@ -532,13 +532,13 @@ func TestLinksOverLimit(t *testing.T) {
 	tp, _ := NewProvider(WithConfig(cfg), WithSyncer(te))
 
 	span := startSpan(tp, "LinksOverLimit",
-		apitrace.LinkedTo(sc1, kv.Key("key1").String("value1")),
-		apitrace.LinkedTo(sc2, kv.Key("key2").String("value2")),
-		apitrace.LinkedTo(sc3, kv.Key("key3").String("value3")),
+		apitrace.LinkedTo(sc1, label.String("key1", "value1")),
+		apitrace.LinkedTo(sc2, label.String("key2", "value2")),
+		apitrace.LinkedTo(sc3, label.String("key3", "value3")),
 	)
 
-	k2v2 := kv.Key("key2").String("value2")
-	k3v3 := kv.Key("key3").String("value3")
+	k2v2 := label.String("key2", "value2")
+	k3v3 := label.String("key3", "value3")
 
 	got, err := endSpan(te, span)
 	if err != nil {
@@ -553,8 +553,8 @@ func TestLinksOverLimit(t *testing.T) {
 		ParentSpanID: sid,
 		Name:         "span0",
 		Links: []apitrace.Link{
-			{SpanContext: sc2, Attributes: []kv.KeyValue{k2v2}},
-			{SpanContext: sc3, Attributes: []kv.KeyValue{k3v3}},
+			{SpanContext: sc2, Attributes: []label.KeyValue{k2v2}},
+			{SpanContext: sc3, Attributes: []label.KeyValue{k3v3}},
 		},
 		DroppedLinkCount:       1,
 		HasRemoteParent:        true,
@@ -619,7 +619,7 @@ func TestSetSpanStatus(t *testing.T) {
 
 func cmpDiff(x, y interface{}) string {
 	return cmp.Diff(x, y,
-		cmp.AllowUnexported(kv.Value{}),
+		cmp.AllowUnexported(label.Value{}),
 		cmp.AllowUnexported(export.Event{}))
 }
 
@@ -956,7 +956,7 @@ func TestRecordError(t *testing.T) {
 				{
 					Name: errorEventName,
 					Time: errTime,
-					Attributes: []kv.KeyValue{
+					Attributes: []label.KeyValue{
 						errorTypeKey.String(s.typ),
 						errorMessageKey.String(s.msg),
 					},
@@ -1003,7 +1003,7 @@ func TestRecordErrorWithStatus(t *testing.T) {
 			{
 				Name: errorEventName,
 				Time: errTime,
-				Attributes: []kv.KeyValue{
+				Attributes: []label.KeyValue{
 					errorTypeKey.String("go.opentelemetry.io/otel/internal/testing.TestError"),
 					errorMessageKey.String("test error"),
 				},
@@ -1088,9 +1088,9 @@ func TestWithResource(t *testing.T) {
 	var te testExporter
 	tp, _ := NewProvider(WithSyncer(&te),
 		WithConfig(Config{DefaultSampler: AlwaysSample()}),
-		WithResource(resource.New(kv.String("rk1", "rv1"), kv.Int64("rk2", 5))))
+		WithResource(resource.New(label.String("rk1", "rv1"), label.Int64("rk2", 5))))
 	span := startSpan(tp, "WithResource")
-	span.SetAttributes(kv.String("key1", "value1"))
+	span.SetAttributes(label.String("key1", "value1"))
 	got, err := endSpan(&te, span)
 	if err != nil {
 		t.Error(err.Error())
@@ -1103,12 +1103,12 @@ func TestWithResource(t *testing.T) {
 		},
 		ParentSpanID: sid,
 		Name:         "span0",
-		Attributes: []kv.KeyValue{
-			kv.String("key1", "value1"),
+		Attributes: []label.KeyValue{
+			label.String("key1", "value1"),
 		},
 		SpanKind:               apitrace.SpanKindInternal,
 		HasRemoteParent:        true,
-		Resource:               resource.New(kv.String("rk1", "rv1"), kv.Int64("rk2", 5)),
+		Resource:               resource.New(label.String("rk1", "rv1"), label.Int64("rk2", 5)),
 		InstrumentationLibrary: instrumentation.Library{Name: "WithResource"},
 	}
 	if diff := cmpDiff(got, want); diff != "" {
@@ -1167,7 +1167,7 @@ func TestSpanCapturesPanic(t *testing.T) {
 	require.Len(t, te.spans, 1)
 	require.Len(t, te.spans[0].MessageEvents, 1)
 	assert.Equal(t, te.spans[0].MessageEvents[0].Name, errorEventName)
-	assert.Equal(t, te.spans[0].MessageEvents[0].Attributes, []kv.KeyValue{
+	assert.Equal(t, te.spans[0].MessageEvents[0].Attributes, []label.KeyValue{
 		errorTypeKey.String("*errors.errorString"),
 		errorMessageKey.String("error message"),
 	})
diff --git a/semconv/http.go b/semconv/http.go
index 748dde0c080..1ffe550111f 100644
--- a/semconv/http.go
+++ b/semconv/http.go
@@ -21,16 +21,16 @@ import (
 	"strconv"
 	"strings"
 
-	"go.opentelemetry.io/otel/api/kv"
 	"go.opentelemetry.io/otel/codes"
+	"go.opentelemetry.io/otel/label"
 )
 
 // NetAttributesFromHTTPRequest generates attributes of the net
 // namespace as specified by the OpenTelemetry specification for a
 // span.  The network parameter is a string that net.Dial function
 // from standard library can understand.
-func NetAttributesFromHTTPRequest(network string, request *http.Request) []kv.KeyValue {
-	attrs := []kv.KeyValue{}
+func NetAttributesFromHTTPRequest(network string, request *http.Request) []label.KeyValue {
+	attrs := []label.KeyValue{}
 
 	switch network {
 	case "tcp", "tcp4", "tcp6":
@@ -121,9 +121,9 @@ func NetAttributesFromHTTPRequest(network string, request *http.Request) []kv.Ke
 // EndUserAttributesFromHTTPRequest generates attributes of the
 // enduser namespace as specified by the OpenTelemetry specification
 // for a span.
-func EndUserAttributesFromHTTPRequest(request *http.Request) []kv.KeyValue {
+func EndUserAttributesFromHTTPRequest(request *http.Request) []label.KeyValue {
 	if username, _, ok := request.BasicAuth(); ok {
-		return []kv.KeyValue{EnduserIDKey.String(username)}
+		return []label.KeyValue{EnduserIDKey.String(username)}
 	}
 	return nil
 }
@@ -131,8 +131,8 @@ func EndUserAttributesFromHTTPRequest(request *http.Request) []kv.KeyValue {
 // HTTPClientAttributesFromHTTPRequest generates attributes of the
 // http namespace as specified by the OpenTelemetry specification for
 // a span on the client side.
-func HTTPClientAttributesFromHTTPRequest(request *http.Request) []kv.KeyValue {
-	attrs := []kv.KeyValue{}
+func HTTPClientAttributesFromHTTPRequest(request *http.Request) []label.KeyValue {
+	attrs := []label.KeyValue{}
 
 	if request.Method != "" {
 		attrs = append(attrs, HTTPMethodKey.String(request.Method))
@@ -145,8 +145,8 @@ func HTTPClientAttributesFromHTTPRequest(request *http.Request) []kv.KeyValue {
 	return append(attrs, httpCommonAttributesFromHTTPRequest(request)...)
 }
 
-func httpCommonAttributesFromHTTPRequest(request *http.Request) []kv.KeyValue {
-	attrs := []kv.KeyValue{}
+func httpCommonAttributesFromHTTPRequest(request *http.Request) []label.KeyValue {
+	attrs := []label.KeyValue{}
 	if ua := request.UserAgent(); ua != "" {
 		attrs = append(attrs, HTTPUserAgentKey.String(ua))
 	}
@@ -157,9 +157,9 @@ func httpCommonAttributesFromHTTPRequest(request *http.Request) []kv.KeyValue {
 	return append(attrs, httpBasicAttributesFromHTTPRequest(request)...)
 }
 
-func httpBasicAttributesFromHTTPRequest(request *http.Request) []kv.KeyValue {
+func httpBasicAttributesFromHTTPRequest(request *http.Request) []label.KeyValue {
 	// as these attributes are used by HTTPServerMetricAttributesFromHTTPRequest, they should be low-cardinality
-	attrs := []kv.KeyValue{}
+	attrs := []label.KeyValue{}
 
 	if request.TLS != nil {
 		attrs = append(attrs, HTTPSchemeHTTPS)
@@ -186,8 +186,8 @@ func httpBasicAttributesFromHTTPRequest(request *http.Request) []kv.KeyValue {
 
 // HTTPServerMetricAttributesFromHTTPRequest generates low-cardinality attributes
 // to be used with server-side HTTP metrics.
-func HTTPServerMetricAttributesFromHTTPRequest(serverName string, request *http.Request) []kv.KeyValue {
-	attrs := []kv.KeyValue{}
+func HTTPServerMetricAttributesFromHTTPRequest(serverName string, request *http.Request) []label.KeyValue {
+	attrs := []label.KeyValue{}
 	if serverName != "" {
 		attrs = append(attrs, HTTPServerNameKey.String(serverName))
 	}
@@ -198,8 +198,8 @@ func HTTPServerMetricAttributesFromHTTPRequest(serverName string, request *http.
 // http namespace as specified by the OpenTelemetry specification for
 // a span on the server side. Currently, only basic authentication is
 // supported.
-func HTTPServerAttributesFromHTTPRequest(serverName, route string, request *http.Request) []kv.KeyValue {
-	attrs := []kv.KeyValue{
+func HTTPServerAttributesFromHTTPRequest(serverName, route string, request *http.Request) []label.KeyValue {
+	attrs := []label.KeyValue{
 		HTTPMethodKey.String(request.Method),
 		HTTPTargetKey.String(request.RequestURI),
 	}
@@ -220,8 +220,8 @@ func HTTPServerAttributesFromHTTPRequest(serverName, route string, request *http
 // HTTPAttributesFromHTTPStatusCode generates attributes of the http
 // namespace as specified by the OpenTelemetry specification for a
 // span.
-func HTTPAttributesFromHTTPStatusCode(code int) []kv.KeyValue {
-	attrs := []kv.KeyValue{
+func HTTPAttributesFromHTTPStatusCode(code int) []label.KeyValue {
+	attrs := []label.KeyValue{
 		HTTPStatusCodeKey.Int(code),
 	}
 	text := http.StatusText(code)
diff --git a/semconv/http_test.go b/semconv/http_test.go
index cfc26014ecd..a5943272b79 100644
--- a/semconv/http_test.go
+++ b/semconv/http_test.go
@@ -22,8 +22,8 @@ import (
 
 	"github.com/stretchr/testify/assert"
 
-	otelkv "go.opentelemetry.io/otel/api/kv"
 	"go.opentelemetry.io/otel/codes"
+	"go.opentelemetry.io/otel/label"
 )
 
 type tlsOption int
@@ -47,7 +47,7 @@ func TestNetAttributesFromHTTPRequest(t *testing.T) {
 		url        *url.URL
 		header     http.Header
 
-		expected []otelkv.KeyValue
+		expected []label.KeyValue
 	}
 	testcases := []testcase{
 		{
@@ -62,8 +62,8 @@ func TestNetAttributesFromHTTPRequest(t *testing.T) {
 				Path: "/user/123",
 			},
 			header: nil,
-			expected: []otelkv.KeyValue{
-				otelkv.String("net.transport", "IP.TCP"),
+			expected: []label.KeyValue{
+				label.String("net.transport", "IP.TCP"),
 			},
 		},
 		{
@@ -78,8 +78,8 @@ func TestNetAttributesFromHTTPRequest(t *testing.T) {
 				Path: "/user/123",
 			},
 			header: nil,
-			expected: []otelkv.KeyValue{
-				otelkv.String("net.transport", "IP.UDP"),
+			expected: []label.KeyValue{
+				label.String("net.transport", "IP.UDP"),
 			},
 		},
 		{
@@ -94,8 +94,8 @@ func TestNetAttributesFromHTTPRequest(t *testing.T) {
 				Path: "/user/123",
 			},
 			header: nil,
-			expected: []otelkv.KeyValue{
-				otelkv.String("net.transport", "IP"),
+			expected: []label.KeyValue{
+				label.String("net.transport", "IP"),
 			},
 		},
 		{
@@ -110,8 +110,8 @@ func TestNetAttributesFromHTTPRequest(t *testing.T) {
 				Path: "/user/123",
 			},
 			header: nil,
-			expected: []otelkv.KeyValue{
-				otelkv.String("net.transport", "Unix"),
+			expected: []label.KeyValue{
+				label.String("net.transport", "Unix"),
 			},
 		},
 		{
@@ -126,8 +126,8 @@ func TestNetAttributesFromHTTPRequest(t *testing.T) {
 				Path: "/user/123",
 			},
 			header: nil,
-			expected: []otelkv.KeyValue{
-				otelkv.String("net.transport", "other"),
+			expected: []label.KeyValue{
+				label.String("net.transport", "other"),
 			},
 		},
 		{
@@ -142,10 +142,10 @@ func TestNetAttributesFromHTTPRequest(t *testing.T) {
 				Path: "/user/123",
 			},
 			header: nil,
-			expected: []otelkv.KeyValue{
-				otelkv.String("net.transport", "IP.TCP"),
-				otelkv.String("net.peer.ip", "1.2.3.4"),
-				otelkv.Int("net.peer.port", 56),
+			expected: []label.KeyValue{
+				label.String("net.transport", "IP.TCP"),
+				label.String("net.peer.ip", "1.2.3.4"),
+				label.Int("net.peer.port", 56),
 			},
 		},
 		{
@@ -160,10 +160,10 @@ func TestNetAttributesFromHTTPRequest(t *testing.T) {
 				Path: "/user/123",
 			},
 			header: nil,
-			expected: []otelkv.KeyValue{
-				otelkv.String("net.transport", "IP.TCP"),
-				otelkv.String("net.peer.name", "example.com"),
-				otelkv.Int("net.peer.port", 56),
+			expected: []label.KeyValue{
+				label.String("net.transport", "IP.TCP"),
+				label.String("net.peer.name", "example.com"),
+				label.Int("net.peer.port", 56),
 			},
 		},
 		{
@@ -178,9 +178,9 @@ func TestNetAttributesFromHTTPRequest(t *testing.T) {
 				Path: "/user/123",
 			},
 			header: nil,
-			expected: []otelkv.KeyValue{
-				otelkv.String("net.transport", "IP.TCP"),
-				otelkv.String("net.peer.ip", "1.2.3.4"),
+			expected: []label.KeyValue{
+				label.String("net.transport", "IP.TCP"),
+				label.String("net.peer.ip", "1.2.3.4"),
 			},
 		},
 		{
@@ -195,9 +195,9 @@ func TestNetAttributesFromHTTPRequest(t *testing.T) {
 				Path: "/user/123",
 			},
 			header: nil,
-			expected: []otelkv.KeyValue{
-				otelkv.String("net.transport", "IP.TCP"),
-				otelkv.String("net.peer.name", "example.com"),
+			expected: []label.KeyValue{
+				label.String("net.transport", "IP.TCP"),
+				label.String("net.peer.name", "example.com"),
 			},
 		},
 		{
@@ -212,8 +212,8 @@ func TestNetAttributesFromHTTPRequest(t *testing.T) {
 				Path: "/user/123",
 			},
 			header: nil,
-			expected: []otelkv.KeyValue{
-				otelkv.String("net.transport", "IP.TCP"),
+			expected: []label.KeyValue{
+				label.String("net.transport", "IP.TCP"),
 			},
 		},
 		{
@@ -228,11 +228,11 @@ func TestNetAttributesFromHTTPRequest(t *testing.T) {
 				Path: "/user/123",
 			},
 			header: nil,
-			expected: []otelkv.KeyValue{
-				otelkv.String("net.transport", "IP.TCP"),
-				otelkv.String("net.peer.ip", "1.2.3.4"),
-				otelkv.Int("net.peer.port", 56),
-				otelkv.String("net.host.name", "example.com"),
+			expected: []label.KeyValue{
+				label.String("net.transport", "IP.TCP"),
+				label.String("net.peer.ip", "1.2.3.4"),
+				label.Int("net.peer.port", 56),
+				label.String("net.host.name", "example.com"),
 			},
 		},
 		{
@@ -247,11 +247,11 @@ func TestNetAttributesFromHTTPRequest(t *testing.T) {
 				Path: "/user/123",
 			},
 			header: nil,
-			expected: []otelkv.KeyValue{
-				otelkv.String("net.transport", "IP.TCP"),
-				otelkv.String("net.peer.ip", "1.2.3.4"),
-				otelkv.Int("net.peer.port", 56),
-				otelkv.String("net.host.ip", "4.3.2.1"),
+			expected: []label.KeyValue{
+				label.String("net.transport", "IP.TCP"),
+				label.String("net.peer.ip", "1.2.3.4"),
+				label.Int("net.peer.port", 56),
+				label.String("net.host.ip", "4.3.2.1"),
 			},
 		},
 		{
@@ -266,12 +266,12 @@ func TestNetAttributesFromHTTPRequest(t *testing.T) {
 				Path: "/user/123",
 			},
 			header: nil,
-			expected: []otelkv.KeyValue{
-				otelkv.String("net.transport", "IP.TCP"),
-				otelkv.String("net.peer.ip", "1.2.3.4"),
-				otelkv.Int("net.peer.port", 56),
-				otelkv.String("net.host.name", "example.com"),
-				otelkv.Int("net.host.port", 78),
+			expected: []label.KeyValue{
+				label.String("net.transport", "IP.TCP"),
+				label.String("net.peer.ip", "1.2.3.4"),
+				label.Int("net.peer.port", 56),
+				label.String("net.host.name", "example.com"),
+				label.Int("net.host.port", 78),
 			},
 		},
 		{
@@ -286,12 +286,12 @@ func TestNetAttributesFromHTTPRequest(t *testing.T) {
 				Path: "/user/123",
 			},
 			header: nil,
-			expected: []otelkv.KeyValue{
-				otelkv.String("net.transport", "IP.TCP"),
-				otelkv.String("net.peer.ip", "1.2.3.4"),
-				otelkv.Int("net.peer.port", 56),
-				otelkv.String("net.host.ip", "4.3.2.1"),
-				otelkv.Int("net.host.port", 78),
+			expected: []label.KeyValue{
+				label.String("net.transport", "IP.TCP"),
+				label.String("net.peer.ip", "1.2.3.4"),
+				label.Int("net.peer.port", 56),
+				label.String("net.host.ip", "4.3.2.1"),
+				label.Int("net.host.port", 78),
 			},
 		},
 		{
@@ -306,11 +306,11 @@ func TestNetAttributesFromHTTPRequest(t *testing.T) {
 				Path: "/user/123",
 			},
 			header: nil,
-			expected: []otelkv.KeyValue{
-				otelkv.String("net.transport", "IP.TCP"),
-				otelkv.String("net.peer.ip", "1.2.3.4"),
-				otelkv.Int("net.peer.port", 56),
-				otelkv.String("net.host.name", "example.com"),
+			expected: []label.KeyValue{
+				label.String("net.transport", "IP.TCP"),
+				label.String("net.peer.ip", "1.2.3.4"),
+				label.Int("net.peer.port", 56),
+				label.String("net.host.name", "example.com"),
 			},
 		},
 		{
@@ -325,11 +325,11 @@ func TestNetAttributesFromHTTPRequest(t *testing.T) {
 				Path: "/user/123",
 			},
 			header: nil,
-			expected: []otelkv.KeyValue{
-				otelkv.String("net.transport", "IP.TCP"),
-				otelkv.String("net.peer.ip", "1.2.3.4"),
-				otelkv.Int("net.peer.port", 56),
-				otelkv.String("net.host.ip", "4.3.2.1"),
+			expected: []label.KeyValue{
+				label.String("net.transport", "IP.TCP"),
+				label.String("net.peer.ip", "1.2.3.4"),
+				label.Int("net.peer.port", 56),
+				label.String("net.host.ip", "4.3.2.1"),
 			},
 		},
 		{
@@ -344,10 +344,10 @@ func TestNetAttributesFromHTTPRequest(t *testing.T) {
 				Path: "/user/123",
 			},
 			header: nil,
-			expected: []otelkv.KeyValue{
-				otelkv.String("net.transport", "IP.TCP"),
-				otelkv.String("net.peer.ip", "1.2.3.4"),
-				otelkv.Int("net.peer.port", 56),
+			expected: []label.KeyValue{
+				label.String("net.transport", "IP.TCP"),
+				label.String("net.peer.ip", "1.2.3.4"),
+				label.Int("net.peer.port", 56),
 			},
 		},
 		{
@@ -364,12 +364,12 @@ func TestNetAttributesFromHTTPRequest(t *testing.T) {
 			header: http.Header{
 				"Host": []string{"4.3.2.1:78"},
 			},
-			expected: []otelkv.KeyValue{
-				otelkv.String("net.transport", "IP.TCP"),
-				otelkv.String("net.peer.ip", "1.2.3.4"),
-				otelkv.Int("net.peer.port", 56),
-				otelkv.String("net.host.ip", "4.3.2.1"),
-				otelkv.Int("net.host.port", 78),
+			expected: []label.KeyValue{
+				label.String("net.transport", "IP.TCP"),
+				label.String("net.peer.ip", "1.2.3.4"),
+				label.Int("net.peer.port", 56),
+				label.String("net.host.ip", "4.3.2.1"),
+				label.Int("net.host.port", 78),
 			},
 		},
 		{
@@ -385,12 +385,12 @@ func TestNetAttributesFromHTTPRequest(t *testing.T) {
 				Path: "/user/123",
 			},
 			header: nil,
-			expected: []otelkv.KeyValue{
-				otelkv.String("net.transport", "IP.TCP"),
-				otelkv.String("net.peer.ip", "1.2.3.4"),
-				otelkv.Int("net.peer.port", 56),
-				otelkv.String("net.host.ip", "4.3.2.1"),
-				otelkv.Int("net.host.port", 78),
+			expected: []label.KeyValue{
+				label.String("net.transport", "IP.TCP"),
+				label.String("net.peer.ip", "1.2.3.4"),
+				label.Int("net.peer.port", 56),
+				label.String("net.host.ip", "4.3.2.1"),
+				label.Int("net.host.port", 78),
 			},
 		},
 	}
@@ -403,11 +403,11 @@ func TestNetAttributesFromHTTPRequest(t *testing.T) {
 
 func TestEndUserAttributesFromHTTPRequest(t *testing.T) {
 	r := testRequest("GET", "/user/123", "HTTP/1.1", "", "", nil, http.Header{}, withTLS)
-	var expected []otelkv.KeyValue
+	var expected []label.KeyValue
 	got := EndUserAttributesFromHTTPRequest(r)
 	assert.ElementsMatch(t, expected, got)
 	r.SetBasicAuth("admin", "password")
-	expected = []otelkv.KeyValue{otelkv.String("enduser.id", "admin")}
+	expected = []label.KeyValue{label.String("enduser.id", "admin")}
 	got = EndUserAttributesFromHTTPRequest(r)
 	assert.ElementsMatch(t, expected, got)
 }
@@ -429,7 +429,7 @@ func TestHTTPServerAttributesFromHTTPRequest(t *testing.T) {
 		tls           tlsOption
 		contentLength int64
 
-		expected []otelkv.KeyValue
+		expected []label.KeyValue
 	}
 	testcases := []testcase{
 		{
@@ -446,11 +446,11 @@ func TestHTTPServerAttributesFromHTTPRequest(t *testing.T) {
 			},
 			header: nil,
 			tls:    noTLS,
-			expected: []otelkv.KeyValue{
-				otelkv.String("http.method", "GET"),
-				otelkv.String("http.target", "/user/123"),
-				otelkv.String("http.scheme", "http"),
-				otelkv.String("http.flavor", "1.0"),
+			expected: []label.KeyValue{
+				label.String("http.method", "GET"),
+				label.String("http.target", "/user/123"),
+				label.String("http.scheme", "http"),
+				label.String("http.flavor", "1.0"),
 			},
 		},
 		{
@@ -467,12 +467,12 @@ func TestHTTPServerAttributesFromHTTPRequest(t *testing.T) {
 			},
 			header: nil,
 			tls:    noTLS,
-			expected: []otelkv.KeyValue{
-				otelkv.String("http.method", "GET"),
-				otelkv.String("http.target", "/user/123"),
-				otelkv.String("http.scheme", "http"),
-				otelkv.String("http.flavor", "1.0"),
-				otelkv.String("http.server_name", "my-server-name"),
+			expected: []label.KeyValue{
+				label.String("http.method", "GET"),
+				label.String("http.target", "/user/123"),
+				label.String("http.scheme", "http"),
+				label.String("http.flavor", "1.0"),
+				label.String("http.server_name", "my-server-name"),
 			},
 		},
 		{
@@ -489,12 +489,12 @@ func TestHTTPServerAttributesFromHTTPRequest(t *testing.T) {
 			},
 			header: nil,
 			tls:    withTLS,
-			expected: []otelkv.KeyValue{
-				otelkv.String("http.method", "GET"),
-				otelkv.String("http.target", "/user/123"),
-				otelkv.String("http.scheme", "https"),
-				otelkv.String("http.flavor", "1.0"),
-				otelkv.String("http.server_name", "my-server-name"),
+			expected: []label.KeyValue{
+				label.String("http.method", "GET"),
+				label.String("http.target", "/user/123"),
+				label.String("http.scheme", "https"),
+				label.String("http.flavor", "1.0"),
+				label.String("http.server_name", "my-server-name"),
 			},
 		},
 		{
@@ -511,13 +511,13 @@ func TestHTTPServerAttributesFromHTTPRequest(t *testing.T) {
 			},
 			header: nil,
 			tls:    withTLS,
-			expected: []otelkv.KeyValue{
-				otelkv.String("http.method", "GET"),
-				otelkv.String("http.target", "/user/123"),
-				otelkv.String("http.scheme", "https"),
-				otelkv.String("http.flavor", "1.0"),
-				otelkv.String("http.server_name", "my-server-name"),
-				otelkv.String("http.route", "/user/:id"),
+			expected: []label.KeyValue{
+				label.String("http.method", "GET"),
+				label.String("http.target", "/user/123"),
+				label.String("http.scheme", "https"),
+				label.String("http.flavor", "1.0"),
+				label.String("http.server_name", "my-server-name"),
+				label.String("http.route", "/user/:id"),
 			},
 		},
 		{
@@ -534,14 +534,14 @@ func TestHTTPServerAttributesFromHTTPRequest(t *testing.T) {
 			},
 			header: nil,
 			tls:    withTLS,
-			expected: []otelkv.KeyValue{
-				otelkv.String("http.method", "GET"),
-				otelkv.String("http.target", "/user/123"),
-				otelkv.String("http.scheme", "https"),
-				otelkv.String("http.flavor", "1.0"),
-				otelkv.String("http.server_name", "my-server-name"),
-				otelkv.String("http.route", "/user/:id"),
-				otelkv.String("http.host", "example.com"),
+			expected: []label.KeyValue{
+				label.String("http.method", "GET"),
+				label.String("http.target", "/user/123"),
+				label.String("http.scheme", "https"),
+				label.String("http.flavor", "1.0"),
+				label.String("http.server_name", "my-server-name"),
+				label.String("http.route", "/user/:id"),
+				label.String("http.host", "example.com"),
 			},
 		},
 		{
@@ -560,15 +560,15 @@ func TestHTTPServerAttributesFromHTTPRequest(t *testing.T) {
 				"User-Agent": []string{"foodownloader"},
 			},
 			tls: withTLS,
-			expected: []otelkv.KeyValue{
-				otelkv.String("http.method", "GET"),
-				otelkv.String("http.target", "/user/123"),
-				otelkv.String("http.scheme", "https"),
-				otelkv.String("http.flavor", "1.0"),
-				otelkv.String("http.server_name", "my-server-name"),
-				otelkv.String("http.route", "/user/:id"),
-				otelkv.String("http.host", "example.com"),
-				otelkv.String("http.user_agent", "foodownloader"),
+			expected: []label.KeyValue{
+				label.String("http.method", "GET"),
+				label.String("http.target", "/user/123"),
+				label.String("http.scheme", "https"),
+				label.String("http.flavor", "1.0"),
+				label.String("http.server_name", "my-server-name"),
+				label.String("http.route", "/user/:id"),
+				label.String("http.host", "example.com"),
+				label.String("http.user_agent", "foodownloader"),
 			},
 		},
 		{
@@ -588,16 +588,16 @@ func TestHTTPServerAttributesFromHTTPRequest(t *testing.T) {
 				"X-Forwarded-For": []string{"1.2.3.4"},
 			},
 			tls: withTLS,
-			expected: []otelkv.KeyValue{
-				otelkv.String("http.method", "GET"),
-				otelkv.String("http.target", "/user/123"),
-				otelkv.String("http.scheme", "https"),
-				otelkv.String("http.flavor", "1.0"),
-				otelkv.String("http.server_name", "my-server-name"),
-				otelkv.String("http.route", "/user/:id"),
-				otelkv.String("http.host", "example.com"),
-				otelkv.String("http.user_agent", "foodownloader"),
-				otelkv.String("http.client_ip", "1.2.3.4"),
+			expected: []label.KeyValue{
+				label.String("http.method", "GET"),
+				label.String("http.target", "/user/123"),
+				label.String("http.scheme", "https"),
+				label.String("http.flavor", "1.0"),
+				label.String("http.server_name", "my-server-name"),
+				label.String("http.route", "/user/:id"),
+				label.String("http.host", "example.com"),
+				label.String("http.user_agent", "foodownloader"),
+				label.String("http.client_ip", "1.2.3.4"),
 			},
 		},
 		{
@@ -617,16 +617,16 @@ func TestHTTPServerAttributesFromHTTPRequest(t *testing.T) {
 				"X-Forwarded-For": []string{"1.2.3.4"},
 			},
 			tls: withTLS,
-			expected: []otelkv.KeyValue{
-				otelkv.String("http.method", "GET"),
-				otelkv.String("http.target", "/user/123"),
-				otelkv.String("http.scheme", "https"),
-				otelkv.String("http.flavor", "1.1"),
-				otelkv.String("http.server_name", "my-server-name"),
-				otelkv.String("http.route", "/user/:id"),
-				otelkv.String("http.host", "example.com"),
-				otelkv.String("http.user_agent", "foodownloader"),
-				otelkv.String("http.client_ip", "1.2.3.4"),
+			expected: []label.KeyValue{
+				label.String("http.method", "GET"),
+				label.String("http.target", "/user/123"),
+				label.String("http.scheme", "https"),
+				label.String("http.flavor", "1.1"),
+				label.String("http.server_name", "my-server-name"),
+				label.String("http.route", "/user/:id"),
+				label.String("http.host", "example.com"),
+				label.String("http.user_agent", "foodownloader"),
+				label.String("http.client_ip", "1.2.3.4"),
 			},
 		},
 		{
@@ -646,16 +646,16 @@ func TestHTTPServerAttributesFromHTTPRequest(t *testing.T) {
 				"X-Forwarded-For": []string{"1.2.3.4"},
 			},
 			tls: withTLS,
-			expected: []otelkv.KeyValue{
-				otelkv.String("http.method", "GET"),
-				otelkv.String("http.target", "/user/123"),
-				otelkv.String("http.scheme", "https"),
-				otelkv.String("http.flavor", "2"),
-				otelkv.String("http.server_name", "my-server-name"),
-				otelkv.String("http.route", "/user/:id"),
-				otelkv.String("http.host", "example.com"),
-				otelkv.String("http.user_agent", "foodownloader"),
-				otelkv.String("http.client_ip", "1.2.3.4"),
+			expected: []label.KeyValue{
+				label.String("http.method", "GET"),
+				label.String("http.target", "/user/123"),
+				label.String("http.scheme", "https"),
+				label.String("http.flavor", "2"),
+				label.String("http.server_name", "my-server-name"),
+				label.String("http.route", "/user/:id"),
+				label.String("http.host", "example.com"),
+				label.String("http.user_agent", "foodownloader"),
+				label.String("http.client_ip", "1.2.3.4"),
 			},
 		},
 		{
@@ -663,11 +663,11 @@ func TestHTTPServerAttributesFromHTTPRequest(t *testing.T) {
 			method:        "GET",
 			requestURI:    "/user/123",
 			contentLength: 100,
-			expected: []otelkv.KeyValue{
-				otelkv.String("http.method", "GET"),
-				otelkv.String("http.target", "/user/123"),
-				otelkv.String("http.scheme", "http"),
-				otelkv.Int64("http.request_content_length", 100),
+			expected: []label.KeyValue{
+				label.String("http.method", "GET"),
+				label.String("http.target", "/user/123"),
+				label.String("http.scheme", "http"),
+				label.Int64("http.request_content_length", 100),
 			},
 		},
 	}
@@ -680,15 +680,15 @@ func TestHTTPServerAttributesFromHTTPRequest(t *testing.T) {
 }
 
 func TestHTTPAttributesFromHTTPStatusCode(t *testing.T) {
-	expected := []otelkv.KeyValue{
-		otelkv.Int("http.status_code", 404),
-		otelkv.String("http.status_text", "Not Found"),
+	expected := []label.KeyValue{
+		label.Int("http.status_code", 404),
+		label.String("http.status_text", "Not Found"),
 	}
 	got := HTTPAttributesFromHTTPStatusCode(http.StatusNotFound)
 	assertElementsMatch(t, expected, got, "with valid HTTP status code")
 	assert.ElementsMatch(t, expected, got)
-	expected = []otelkv.KeyValue{
-		otelkv.Int("http.status_code", 499),
+	expected = []label.KeyValue{
+		label.Int("http.status_code", 499),
 	}
 	got = HTTPAttributesFromHTTPStatusCode(499)
 	assertElementsMatch(t, expected, got, "with invalid HTTP status code")
@@ -732,7 +732,7 @@ func getExpectedGRPCCodeForHTTPCode(code int) codes.Code {
 	return codes.Internal
 }
 
-func assertElementsMatch(t *testing.T, expected, got []otelkv.KeyValue, format string, args ...interface{}) {
+func assertElementsMatch(t *testing.T, expected, got []label.KeyValue, format string, args ...interface{}) {
 	if !assert.ElementsMatchf(t, expected, got, format, args...) {
 		t.Log("expected:", kvStr(expected))
 		t.Log("got:", kvStr(got))
@@ -774,16 +774,16 @@ func protoToInts(proto string) (int, int) {
 	return 13, 42
 }
 
-func kvStr(kvs []otelkv.KeyValue) string {
+func kvStr(kvs []label.KeyValue) string {
 	sb := strings.Builder{}
 	sb.WriteRune('[')
-	for idx, kv := range kvs {
+	for idx, label := range kvs {
 		if idx > 0 {
 			sb.WriteString(", ")
 		}
-		sb.WriteString((string)(kv.Key))
+		sb.WriteString((string)(label.Key))
 		sb.WriteString(": ")
-		sb.WriteString(kv.Value.Emit())
+		sb.WriteString(label.Value.Emit())
 	}
 	sb.WriteRune(']')
 	return sb.String()
@@ -803,7 +803,7 @@ func TestHTTPClientAttributesFromHTTPRequest(t *testing.T) {
 		tls           tlsOption
 		contentLength int64
 
-		expected []otelkv.KeyValue
+		expected []label.KeyValue
 	}{
 		{
 			name:       "stripped",
@@ -817,11 +817,11 @@ func TestHTTPClientAttributesFromHTTPRequest(t *testing.T) {
 			},
 			header: nil,
 			tls:    noTLS,
-			expected: []otelkv.KeyValue{
-				otelkv.String("http.method", "GET"),
-				otelkv.String("http.url", "/user/123"),
-				otelkv.String("http.scheme", "http"),
-				otelkv.String("http.flavor", "1.0"),
+			expected: []label.KeyValue{
+				label.String("http.method", "GET"),
+				label.String("http.url", "/user/123"),
+				label.String("http.scheme", "http"),
+				label.String("http.flavor", "1.0"),
 			},
 		},
 		{
@@ -836,11 +836,11 @@ func TestHTTPClientAttributesFromHTTPRequest(t *testing.T) {
 			},
 			header: nil,
 			tls:    withTLS,
-			expected: []otelkv.KeyValue{
-				otelkv.String("http.method", "GET"),
-				otelkv.String("http.url", "/user/123"),
-				otelkv.String("http.scheme", "https"),
-				otelkv.String("http.flavor", "1.0"),
+			expected: []label.KeyValue{
+				label.String("http.method", "GET"),
+				label.String("http.url", "/user/123"),
+				label.String("http.scheme", "https"),
+				label.String("http.flavor", "1.0"),
 			},
 		},
 		{
@@ -855,12 +855,12 @@ func TestHTTPClientAttributesFromHTTPRequest(t *testing.T) {
 			},
 			header: nil,
 			tls:    withTLS,
-			expected: []otelkv.KeyValue{
-				otelkv.String("http.method", "GET"),
-				otelkv.String("http.url", "/user/123"),
-				otelkv.String("http.scheme", "https"),
-				otelkv.String("http.flavor", "1.0"),
-				otelkv.String("http.host", "example.com"),
+			expected: []label.KeyValue{
+				label.String("http.method", "GET"),
+				label.String("http.url", "/user/123"),
+				label.String("http.scheme", "https"),
+				label.String("http.flavor", "1.0"),
+				label.String("http.host", "example.com"),
 			},
 		},
 		{
@@ -877,13 +877,13 @@ func TestHTTPClientAttributesFromHTTPRequest(t *testing.T) {
 				"User-Agent": []string{"foodownloader"},
 			},
 			tls: withTLS,
-			expected: []otelkv.KeyValue{
-				otelkv.String("http.method", "GET"),
-				otelkv.String("http.url", "/user/123"),
-				otelkv.String("http.scheme", "https"),
-				otelkv.String("http.flavor", "1.0"),
-				otelkv.String("http.host", "example.com"),
-				otelkv.String("http.user_agent", "foodownloader"),
+			expected: []label.KeyValue{
+				label.String("http.method", "GET"),
+				label.String("http.url", "/user/123"),
+				label.String("http.scheme", "https"),
+				label.String("http.flavor", "1.0"),
+				label.String("http.host", "example.com"),
+				label.String("http.user_agent", "foodownloader"),
 			},
 		},
 		{
@@ -900,13 +900,13 @@ func TestHTTPClientAttributesFromHTTPRequest(t *testing.T) {
 				"User-Agent": []string{"foodownloader"},
 			},
 			tls: withTLS,
-			expected: []otelkv.KeyValue{
-				otelkv.String("http.method", "GET"),
-				otelkv.String("http.url", "/user/123"),
-				otelkv.String("http.scheme", "https"),
-				otelkv.String("http.flavor", "1.1"),
-				otelkv.String("http.host", "example.com"),
-				otelkv.String("http.user_agent", "foodownloader"),
+			expected: []label.KeyValue{
+				label.String("http.method", "GET"),
+				label.String("http.url", "/user/123"),
+				label.String("http.scheme", "https"),
+				label.String("http.flavor", "1.1"),
+				label.String("http.host", "example.com"),
+				label.String("http.user_agent", "foodownloader"),
 			},
 		},
 		{
@@ -923,13 +923,13 @@ func TestHTTPClientAttributesFromHTTPRequest(t *testing.T) {
 				"User-Agent": []string{"foodownloader"},
 			},
 			tls: withTLS,
-			expected: []otelkv.KeyValue{
-				otelkv.String("http.method", "GET"),
-				otelkv.String("http.url", "/user/123"),
-				otelkv.String("http.scheme", "https"),
-				otelkv.String("http.flavor", "2"),
-				otelkv.String("http.host", "example.com"),
-				otelkv.String("http.user_agent", "foodownloader"),
+			expected: []label.KeyValue{
+				label.String("http.method", "GET"),
+				label.String("http.url", "/user/123"),
+				label.String("http.scheme", "https"),
+				label.String("http.flavor", "2"),
+				label.String("http.host", "example.com"),
+				label.String("http.user_agent", "foodownloader"),
 			},
 		},
 		{
@@ -939,11 +939,11 @@ func TestHTTPClientAttributesFromHTTPRequest(t *testing.T) {
 				Path: "/user/123",
 			},
 			contentLength: 100,
-			expected: []otelkv.KeyValue{
-				otelkv.String("http.method", "GET"),
-				otelkv.String("http.url", "/user/123"),
-				otelkv.String("http.scheme", "http"),
-				otelkv.Int64("http.request_content_length", 100),
+			expected: []label.KeyValue{
+				label.String("http.method", "GET"),
+				label.String("http.url", "/user/123"),
+				label.String("http.scheme", "http"),
+				label.Int64("http.request_content_length", 100),
 			},
 		},
 		{
@@ -952,10 +952,10 @@ func TestHTTPClientAttributesFromHTTPRequest(t *testing.T) {
 			url: &url.URL{
 				Path: "/user/123",
 			},
-			expected: []otelkv.KeyValue{
-				otelkv.String("http.method", "GET"),
-				otelkv.String("http.url", "/user/123"),
-				otelkv.String("http.scheme", "http"),
+			expected: []label.KeyValue{
+				label.String("http.method", "GET"),
+				label.String("http.url", "/user/123"),
+				label.String("http.scheme", "http"),
 			},
 		},
 	}
diff --git a/semconv/resource.go b/semconv/resource.go
index fc1e11edfbe..fb94ddc384d 100644
--- a/semconv/resource.go
+++ b/semconv/resource.go
@@ -14,25 +14,25 @@
 
 package semconv
 
-import "go.opentelemetry.io/otel/api/kv"
+import "go.opentelemetry.io/otel/label"
 
 // Semantic conventions for service resource attribute keys.
 const (
 	// Name of the service.
-	ServiceNameKey = kv.Key("service.name")
+	ServiceNameKey = label.Key("service.name")
 
 	// A namespace for `service.name`. This needs to have meaning that helps
 	// to distinguish a group of services. For example, the team name that
 	// owns a group of services. `service.name` is expected to be unique
 	// within the same namespace.
-	ServiceNamespaceKey = kv.Key("service.namespace")
+	ServiceNamespaceKey = label.Key("service.namespace")
 
 	// A unique identifier of the service instance. In conjunction with the
 	// `service.name` and `service.namespace` this must be unique.
-	ServiceInstanceIDKey = kv.Key("service.instance.id")
+	ServiceInstanceIDKey = label.Key("service.instance.id")
 
 	// The version of the service API.
-	ServiceVersionKey = kv.Key("service.version")
+	ServiceVersionKey = label.Key("service.version")
 )
 
 // Semantic conventions for telemetry SDK resource attribute keys.
@@ -47,13 +47,13 @@ const (
 	//
 	// The value `opentelemetry` is reserved and MUST NOT be used by
 	// non-OpenTelemetry SDKs.
-	TelemetrySDKNameKey = kv.Key("telemetry.sdk.name")
+	TelemetrySDKNameKey = label.Key("telemetry.sdk.name")
 
 	// The language of the telemetry SDK.
-	TelemetrySDKLanguageKey = kv.Key("telemetry.sdk.language")
+	TelemetrySDKLanguageKey = label.Key("telemetry.sdk.language")
 
 	// The version string of the telemetry SDK.
-	TelemetrySDKVersionKey = kv.Key("telemetry.sdk.version")
+	TelemetrySDKVersionKey = label.Key("telemetry.sdk.version")
 )
 
 // Semantic conventions for telemetry SDK resource attributes.
@@ -64,60 +64,60 @@ var (
 // Semantic conventions for container resource attribute keys.
 const (
 	// A uniquely identifying name for the Container.
-	ContainerNameKey = kv.Key("container.name")
+	ContainerNameKey = label.Key("container.name")
 
 	// Container ID, usually a UUID, as for example used to
 	// identify Docker containers. The UUID might be abbreviated.
-	ContainerIDKey = kv.Key("container.id")
+	ContainerIDKey = label.Key("container.id")
 
 	// Name of the image the container was built on.
-	ContainerImageNameKey = kv.Key("container.image.name")
+	ContainerImageNameKey = label.Key("container.image.name")
 
 	// Container image tag.
-	ContainerImageTagKey = kv.Key("container.image.tag")
+	ContainerImageTagKey = label.Key("container.image.tag")
 )
 
 // Semantic conventions for Function-as-a-Service resource attribute keys.
 const (
 	// A uniquely identifying name for the FaaS.
-	FaaSNameKey = kv.Key("faas.name")
+	FaaSNameKey = label.Key("faas.name")
 
 	// The unique name of the function being executed.
-	FaaSIDKey = kv.Key("faas.id")
+	FaaSIDKey = label.Key("faas.id")
 
 	// The version of the function being executed.
-	FaaSVersionKey = kv.Key("faas.version")
+	FaaSVersionKey = label.Key("faas.version")
 
 	// The execution environment identifier.
-	FaaSInstanceKey = kv.Key("faas.instance")
+	FaaSInstanceKey = label.Key("faas.instance")
 )
 
 // Semantic conventions for operating system process resource attribute keys.
 const (
 	// Process identifier (PID).
-	ProcessPIDKey = kv.Key("process.pid")
+	ProcessPIDKey = label.Key("process.pid")
 	// The name of the process executable. On Linux based systems, can be
 	// set to the `Name` in `proc/[pid]/status`. On Windows, can be set to
 	// the base name of `GetProcessImageFileNameW`.
-	ProcessExecutableNameKey = kv.Key("process.executable.name")
+	ProcessExecutableNameKey = label.Key("process.executable.name")
 	// The full path to the process executable. On Linux based systems, can
 	// be set to the target of `proc/[pid]/exe`. On Windows, can be set to
 	// the result of `GetProcessImageFileNameW`.
-	ProcessExecutablePathKey = kv.Key("process.executable.path")
+	ProcessExecutablePathKey = label.Key("process.executable.path")
 	// The command used to launch the process (i.e. the command name). On
 	// Linux based systems, can be set to the zeroth string in
 	// `proc/[pid]/cmdline`. On Windows, can be set to the first parameter
 	// extracted from `GetCommandLineW`.
-	ProcessCommandKey = kv.Key("process.command")
+	ProcessCommandKey = label.Key("process.command")
 	// The full command used to launch the process. The value can be either
 	// a list of strings representing the ordered list of arguments, or a
 	// single string representing the full command. On Linux based systems,
 	// can be set to the list of null-delimited strings extracted from
 	// `proc/[pid]/cmdline`. On Windows, can be set to the result of
 	// `GetCommandLineW`.
-	ProcessCommandLineKey = kv.Key("process.command_line")
+	ProcessCommandLineKey = label.Key("process.command_line")
 	// The username of the user that owns the process.
-	ProcessOwnerKey = kv.Key("process.owner")
+	ProcessOwnerKey = label.Key("process.owner")
 )
 
 // Semantic conventions for Kubernetes resource attribute keys.
@@ -126,55 +126,55 @@ const (
 	// does not have cluster names as an internal concept so this may be
 	// set to any meaningful value within the environment. For example,
 	// GKE clusters have a name which can be used for this label.
-	K8SClusterNameKey = kv.Key("k8s.cluster.name")
+	K8SClusterNameKey = label.Key("k8s.cluster.name")
 
 	// The name of the namespace that the pod is running in.
-	K8SNamespaceNameKey = kv.Key("k8s.namespace.name")
+	K8SNamespaceNameKey = label.Key("k8s.namespace.name")
 
 	// The name of the pod.
-	K8SPodNameKey = kv.Key("k8s.pod.name")
+	K8SPodNameKey = label.Key("k8s.pod.name")
 
 	// The name of the deployment.
-	K8SDeploymentNameKey = kv.Key("k8s.deployment.name")
+	K8SDeploymentNameKey = label.Key("k8s.deployment.name")
 )
 
 // Semantic conventions for host resource attribute keys.
 const (
 	// A uniquely identifying name for the host.
-	HostNameKey = kv.Key("host.name")
+	HostNameKey = label.Key("host.name")
 
 	// A hostname as returned by the 'hostname' command on host machine.
-	HostHostNameKey = kv.Key("host.hostname")
+	HostHostNameKey = label.Key("host.hostname")
 
 	// Unique host ID. For cloud environments this will be the instance ID.
-	HostIDKey = kv.Key("host.id")
+	HostIDKey = label.Key("host.id")
 
 	// Type of host. For cloud environments this will be the machine type.
-	HostTypeKey = kv.Key("host.type")
+	HostTypeKey = label.Key("host.type")
 
 	// Name of the OS or VM image the host is running.
-	HostImageNameKey = kv.Key("host.image.name")
+	HostImageNameKey = label.Key("host.image.name")
 
 	// Identifier of the image the host is running.
-	HostImageIDKey = kv.Key("host.image.id")
+	HostImageIDKey = label.Key("host.image.id")
 
 	// Version of the image the host is running.
-	HostImageVersionKey = kv.Key("host.image.version")
+	HostImageVersionKey = label.Key("host.image.version")
 )
 
 // Semantic conventions for cloud environment resource attribute keys.
 const (
 	// Name of the cloud provider.
-	CloudProviderKey = kv.Key("cloud.provider")
+	CloudProviderKey = label.Key("cloud.provider")
 
 	// The account ID from the cloud provider used for authorization.
-	CloudAccountIDKey = kv.Key("cloud.account.id")
+	CloudAccountIDKey = label.Key("cloud.account.id")
 
 	// Geographical region where this resource is.
-	CloudRegionKey = kv.Key("cloud.region")
+	CloudRegionKey = label.Key("cloud.region")
 
 	// Zone of the region where this resource is.
-	CloudZoneKey = kv.Key("cloud.zone")
+	CloudZoneKey = label.Key("cloud.zone")
 )
 
 var (
diff --git a/semconv/trace.go b/semconv/trace.go
index 991ab9a4397..46330e32b18 100644
--- a/semconv/trace.go
+++ b/semconv/trace.go
@@ -14,31 +14,31 @@
 
 package semconv
 
-import "go.opentelemetry.io/otel/api/kv"
+import "go.opentelemetry.io/otel/label"
 
 // Semantic conventions for attribute keys used for network related
 // operations.
 const (
 	// Transport protocol used.
-	NetTransportKey = kv.Key("net.transport")
+	NetTransportKey = label.Key("net.transport")
 
 	// Remote address of the peer.
-	NetPeerIPKey = kv.Key("net.peer.ip")
+	NetPeerIPKey = label.Key("net.peer.ip")
 
 	// Remote port number.
-	NetPeerPortKey = kv.Key("net.peer.port")
+	NetPeerPortKey = label.Key("net.peer.port")
 
 	// Remote hostname or similar.
-	NetPeerNameKey = kv.Key("net.peer.name")
+	NetPeerNameKey = label.Key("net.peer.name")
 
 	// Local host IP. Useful in case of a multi-IP host.
-	NetHostIPKey = kv.Key("net.host.ip")
+	NetHostIPKey = label.Key("net.host.ip")
 
 	// Local host port.
-	NetHostPortKey = kv.Key("net.host.port")
+	NetHostPortKey = label.Key("net.host.port")
 
 	// Local hostname or similar.
-	NetHostNameKey = kv.Key("net.host.name")
+	NetHostNameKey = label.Key("net.host.name")
 )
 
 var (
@@ -55,7 +55,7 @@ var (
 const (
 	// Service name of the remote service. Should equal the actual
 	// `service.name` resource attribute of the remote service, if any.
-	PeerServiceKey = kv.Key("peer.service")
+	PeerServiceKey = label.Key("peer.service")
 )
 
 // Semantic conventions for attribute keys used to identify an authorized
@@ -63,70 +63,70 @@ const (
 const (
 	// Username or the client identifier extracted from the access token or
 	// authorization header in the inbound request from outside the system.
-	EnduserIDKey = kv.Key("enduser.id")
+	EnduserIDKey = label.Key("enduser.id")
 
 	// Actual or assumed role the client is making the request with.
-	EnduserRoleKey = kv.Key("enduser.role")
+	EnduserRoleKey = label.Key("enduser.role")
 
 	// Scopes or granted authorities the client currently possesses.
-	EnduserScopeKey = kv.Key("enduser.scope")
+	EnduserScopeKey = label.Key("enduser.scope")
 )
 
 // Semantic conventions for attribute keys for HTTP.
 const (
 	// HTTP request method.
-	HTTPMethodKey = kv.Key("http.method")
+	HTTPMethodKey = label.Key("http.method")
 
 	// Full HTTP request URL in the form:
 	// scheme://host[:port]/path?query[#fragment].
-	HTTPUrlKey = kv.Key("http.url")
+	HTTPUrlKey = label.Key("http.url")
 
 	// The full request target as passed in a HTTP request line or
 	// equivalent, e.g. "/path/12314/?q=ddds#123".
-	HTTPTargetKey = kv.Key("http.target")
+	HTTPTargetKey = label.Key("http.target")
 
 	// The value of the HTTP host header.
-	HTTPHostKey = kv.Key("http.host")
+	HTTPHostKey = label.Key("http.host")
 
 	// The URI scheme identifying the used protocol.
-	HTTPSchemeKey = kv.Key("http.scheme")
+	HTTPSchemeKey = label.Key("http.scheme")
 
 	// HTTP response status code.
-	HTTPStatusCodeKey = kv.Key("http.status_code")
+	HTTPStatusCodeKey = label.Key("http.status_code")
 
 	// HTTP reason phrase.
-	HTTPStatusTextKey = kv.Key("http.status_text")
+	HTTPStatusTextKey = label.Key("http.status_text")
 
 	// Kind of HTTP protocol used.
-	HTTPFlavorKey = kv.Key("http.flavor")
+	HTTPFlavorKey = label.Key("http.flavor")
 
 	// Value of the HTTP User-Agent header sent by the client.
-	HTTPUserAgentKey = kv.Key("http.user_agent")
+	HTTPUserAgentKey = label.Key("http.user_agent")
 
 	// The primary server name of the matched virtual host.
-	HTTPServerNameKey = kv.Key("http.server_name")
+	HTTPServerNameKey = label.Key("http.server_name")
 
 	// The matched route served (path template). For example,
 	// "/users/:userID?".
-	HTTPRouteKey = kv.Key("http.route")
+	HTTPRouteKey = label.Key("http.route")
 
 	// The IP address of the original client behind all proxies, if known
 	// (e.g. from X-Forwarded-For).
-	HTTPClientIPKey = kv.Key("http.client_ip")
+	HTTPClientIPKey = label.Key("http.client_ip")
 
 	// The size of the request payload body in bytes.
-	HTTPRequestContentLengthKey = kv.Key("http.request_content_length")
+	HTTPRequestContentLengthKey = label.Key("http.request_content_length")
 
 	// The size of the uncompressed request payload body after transport decoding.
 	// Not set if transport encoding not used.
-	HTTPRequestContentLengthUncompressedKey = kv.Key("http.request_content_length_uncompressed")
+	HTTPRequestContentLengthUncompressedKey = label.Key("http.request_content_length_uncompressed")
 
 	// The size of the response payload body in bytes.
-	HTTPResponseContentLengthKey = kv.Key("http.response_content_length")
+	HTTPResponseContentLengthKey = label.Key("http.response_content_length")
 
 	// The size of the uncompressed response payload body after transport decoding.
 	// Not set if transport encoding not used.
-	HTTPResponseContentLengthUncompressedKey = kv.Key("http.response_content_length_uncompressed")
+	HTTPResponseContentLengthUncompressedKey = label.Key("http.response_content_length_uncompressed")
 )
 
 var (
@@ -143,13 +143,13 @@ var (
 // Semantic conventions for attribute keys for database connections.
 const (
 	// Identifier for the database system (DBMS) being used.
-	DBSystemKey = kv.Key("db.system")
+	DBSystemKey = label.Key("db.system")
 
 	// Database Connection String with embedded credentials removed.
-	DBConnectionStringKey = kv.Key("db.connection_string")
+	DBConnectionStringKey = label.Key("db.connection_string")
 
 	// Username for accessing database.
-	DBUserKey = kv.Key("db.user")
+	DBUserKey = label.Key("db.user")
 )
 
 var (
@@ -178,56 +178,56 @@ var (
 // Semantic conventions for attribute keys for database calls.
 const (
 	// Database instance name.
-	DBNameKey = kv.Key("db.name")
+	DBNameKey = label.Key("db.name")
 
 	// A database statement for the given database type.
-	DBStatementKey = kv.Key("db.statement")
+	DBStatementKey = label.Key("db.statement")
 
 	// A database operation for the given database type.
-	DBOperationKey = kv.Key("db.operation")
+	DBOperationKey = label.Key("db.operation")
 )
 
 // Database technology-specific attributes
 const (
 	// Name of the Cassandra keyspace accessed. Use instead of `db.name`.
-	DBCassandraKeyspaceKey = kv.Key("db.cassandra.keyspace")
+	DBCassandraKeyspaceKey = label.Key("db.cassandra.keyspace")
 
 	// HBase namespace accessed. Use instead of `db.name`.
-	DBHBaseNamespaceKey = kv.Key("db.hbase.namespace")
+	DBHBaseNamespaceKey = label.Key("db.hbase.namespace")
 
 	// Index of Redis database accessed. Use instead of `db.name`.
-	DBRedisDBIndexKey = kv.Key("db.redis.database_index")
+	DBRedisDBIndexKey = label.Key("db.redis.database_index")
 
 	// Collection being accessed within the database in `db.name`.
-	DBMongoDBCollectionKey = kv.Key("db.mongodb.collection")
+	DBMongoDBCollectionKey = label.Key("db.mongodb.collection")
 )
 
 // Semantic conventions for attribute keys for RPC.
 const (
 	// A string identifying the remoting system.
-	RPCSystemKey = kv.Key("rpc.system")
+	RPCSystemKey = label.Key("rpc.system")
 
 	// The full name of the service being called.
-	RPCServiceKey = kv.Key("rpc.service")
+	RPCServiceKey = label.Key("rpc.service")
 
 	// The name of the method being called.
-	RPCMethodKey = kv.Key("rpc.method")
+	RPCMethodKey = label.Key("rpc.method")
 
 	// Name of message transmitted or received.
-	RPCNameKey = kv.Key("name")
+	RPCNameKey = label.Key("name")
 
 	// Type of message transmitted or received.
-	RPCMessageTypeKey = kv.Key("message.type")
+	RPCMessageTypeKey = label.Key("message.type")
 
 	// Identifier of message transmitted or received.
-	RPCMessageIDKey = kv.Key("message.id")
+	RPCMessageIDKey = label.Key("message.id")
 
 	// The compressed size of the message transmitted or received in bytes.
-	RPCMessageCompressedSizeKey = kv.Key("message.compressed_size")
+	RPCMessageCompressedSizeKey = label.Key("message.compressed_size")
 
 	// The uncompressed size of the message transmitted or received in
 	// bytes.
-	RPCMessageUncompressedSizeKey = kv.Key("message.uncompressed_size")
+	RPCMessageUncompressedSizeKey = label.Key("message.uncompressed_size")
 )
 
 var (
@@ -243,44 +243,44 @@ var (
 const (
 	// A unique identifier describing the messaging system. For example,
 	// kafka, rabbitmq or activemq.
-	MessagingSystemKey = kv.Key("messaging.system")
+	MessagingSystemKey = label.Key("messaging.system")
 
 	// The message destination name, e.g. MyQueue or MyTopic.
-	MessagingDestinationKey = kv.Key("messaging.destination")
+	MessagingDestinationKey = label.Key("messaging.destination")
 
 	// The kind of message destination.
-	MessagingDestinationKindKey = kv.Key("messaging.destination_kind")
+	MessagingDestinationKindKey = label.Key("messaging.destination_kind")
 
 	// Describes if the destination is temporary or not.
-	MessagingTempDestinationKey = kv.Key("messaging.temp_destination")
+	MessagingTempDestinationKey = label.Key("messaging.temp_destination")
 
 	// The name of the transport protocol.
-	MessagingProtocolKey = kv.Key("messaging.protocol")
+	MessagingProtocolKey = label.Key("messaging.protocol")
 
 	// The version of the transport protocol.
-	MessagingProtocolVersionKey = kv.Key("messaging.protocol_version")
+	MessagingProtocolVersionKey = label.Key("messaging.protocol_version")
 
 	// Messaging service URL.
-	MessagingURLKey = kv.Key("messaging.url")
+	MessagingURLKey = label.Key("messaging.url")
 
 	// Identifier used by the messaging system for a message.
-	MessagingMessageIDKey = kv.Key("messaging.message_id")
+	MessagingMessageIDKey = label.Key("messaging.message_id")
 
 	// Identifier used by the messaging system for a conversation.
-	MessagingConversationIDKey = kv.Key("messaging.conversation_id")
+	MessagingConversationIDKey = label.Key("messaging.conversation_id")
 
 	// The (uncompressed) size of the message payload in bytes.
-	MessagingMessagePayloadSizeBytesKey = kv.Key("messaging.message_payload_size_bytes")
+	MessagingMessagePayloadSizeBytesKey = label.Key("messaging.message_payload_size_bytes")
 
 	// The compressed size of the message payload in bytes.
-	MessagingMessagePayloadCompressedSizeBytesKey = kv.Key("messaging.message_payload_compressed_size_bytes")
+	MessagingMessagePayloadCompressedSizeBytesKey = label.Key("messaging.message_payload_compressed_size_bytes")
 
 	// Identifies which part and kind of message consumption is being
 	// preformed.
-	MessagingOperationKey = kv.Key("messaging.operation")
+	MessagingOperationKey = label.Key("messaging.operation")
 
 	// RabbitMQ specific attribute describing the destination routing key.
-	MessagingRabbitMQRoutingKeyKey = kv.Key("messaging.rabbitmq.routing_key")
+	MessagingRabbitMQRoutingKeyKey = label.Key("messaging.rabbitmq.routing_key")
 )
 
 var (
@@ -297,34 +297,34 @@ var (
 const (
 
 	// Type of the trigger on which the function is executed.
-	FaaSTriggerKey = kv.Key("faas.trigger")
+	FaaSTriggerKey = label.Key("faas.trigger")
 
 	// String containing the execution identifier of the function.
-	FaaSExecutionKey = kv.Key("faas.execution")
+	FaaSExecutionKey = label.Key("faas.execution")
 
 	// A boolean indicating that the serverless function is executed
 	// for the first time (aka cold start).
-	FaaSColdstartKey = kv.Key("faas.coldstart")
+	FaaSColdstartKey = label.Key("faas.coldstart")
 
 	// The name of the source on which the operation was performed.
 	// For example, in Cloud Storage or S3 corresponds to the bucket name,
 	// and in Cosmos DB to the database name.
-	FaaSDocumentCollectionKey = kv.Key("faas.document.collection")
+	FaaSDocumentCollectionKey = label.Key("faas.document.collection")
 
 	// The type of the operation that was performed on the data.
-	FaaSDocumentOperationKey = kv.Key("faas.document.operation")
+	FaaSDocumentOperationKey = label.Key("faas.document.operation")
 
 	// A string containing the time when the data was accessed.
-	FaaSDocumentTimeKey = kv.Key("faas.document.time")
+	FaaSDocumentTimeKey = label.Key("faas.document.time")
 
 	// The document name/table subjected to the operation.
-	FaaSDocumentNameKey = kv.Key("faas.document.name")
+	FaaSDocumentNameKey = label.Key("faas.document.name")
 
 	// The function invocation time.
-	FaaSTimeKey = kv.Key("faas.time")
+	FaaSTimeKey = label.Key("faas.time")
 
 	// The schedule period as Cron Expression.
-	FaaSCronKey = kv.Key("faas.cron")
+	FaaSCronKey = label.Key("faas.cron")
 )
 
 var (