diff --git a/.coveragerc b/.coveragerc
new file mode 100644
index 0000000000..6f2257aba5
--- /dev/null
+++ b/.coveragerc
@@ -0,0 +1,5 @@
+[run]
+omit =
+    */tests/*
+    */setup.py
+    */gen/*
diff --git a/.gitignore b/.gitignore
index c9acc31940..473ef20a4a 100644
--- a/.gitignore
+++ b/.gitignore
@@ -25,6 +25,7 @@ venv*/
 pip-log.txt
 
 # Unit test / coverage reports
+coverage.xml
 .coverage
 .nox
 .tox
diff --git a/.travis.yml b/.travis.yml
index 64eebc3621..f8c01c80be 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -19,3 +19,7 @@ install:
 
 script:
   - tox
+
+after_success:
+  - pip install codecov
+  - codecov -v
diff --git a/opentelemetry-api/src/opentelemetry/context/async_context.py b/opentelemetry-api/src/opentelemetry/context/async_context.py
index e7337d103f..267059fb31 100644
--- a/opentelemetry-api/src/opentelemetry/context/async_context.py
+++ b/opentelemetry-api/src/opentelemetry/context/async_context.py
@@ -12,32 +12,34 @@
 # See the License for the specific language governing permissions and
 # limitations under the License.
 
-import typing  # pylint: disable=unused-import
-from contextvars import ContextVar
+try:
+    from contextvars import ContextVar
+except ImportError:
+    pass
+else:
+    import typing  # pylint: disable=unused-import
+    from . import base_context
 
-from . import base_context
+    class AsyncRuntimeContext(base_context.BaseRuntimeContext):
+        class Slot(base_context.BaseRuntimeContext.Slot):
+            def __init__(self, name: str, default: object):
+                # pylint: disable=super-init-not-called
+                self.name = name
+                self.contextvar = ContextVar(name)  # type: ContextVar[object]
+                self.default = base_context.wrap_callable(
+                    default
+                )  # type: typing.Callable[..., object]
 
+            def clear(self) -> None:
+                self.contextvar.set(self.default())
 
-class AsyncRuntimeContext(base_context.BaseRuntimeContext):
-    class Slot(base_context.BaseRuntimeContext.Slot):
-        def __init__(self, name: str, default: "object"):
-            # pylint: disable=super-init-not-called
-            self.name = name
-            self.contextvar = ContextVar(name)  # type: ContextVar[object]
-            self.default = base_context.wrap_callable(
-                default
-            )  # type: typing.Callable[..., object]
+            def get(self) -> object:
+                try:
+                    return self.contextvar.get()
+                except LookupError:
+                    value = self.default()
+                    self.set(value)
+                    return value
 
-        def clear(self) -> None:
-            self.contextvar.set(self.default())
-
-        def get(self) -> "object":
-            try:
-                return self.contextvar.get()
-            except LookupError:
-                value = self.default()
-                self.set(value)
-                return value
-
-        def set(self, value: "object") -> None:
-            self.contextvar.set(value)
+            def set(self, value: object) -> None:
+                self.contextvar.set(value)
diff --git a/pytest.ini b/pytest.ini
new file mode 100644
index 0000000000..a71d000b56
--- /dev/null
+++ b/pytest.ini
@@ -0,0 +1,2 @@
+[pytest]
+addopts = -rs -v
diff --git a/scripts/coverage.sh b/scripts/coverage.sh
new file mode 100755
index 0000000000..bddf39a90c
--- /dev/null
+++ b/scripts/coverage.sh
@@ -0,0 +1,27 @@
+#!/bin/bash
+
+set -e
+
+function cov {
+    pytest \
+        --ignore-glob=*/setup.py \
+        --cov ${1} \
+        --cov-append \
+        --cov-branch \
+        --cov-report='' \
+        ${1}
+}
+
+
+coverage erase
+
+cov opentelemetry-api
+cov opentelemetry-sdk
+cov ext/opentelemetry-ext-http-requests
+cov ext/opentelemetry-ext-jaeger
+cov ext/opentelemetry-ext-opentracing-shim
+cov ext/opentelemetry-ext-wsgi
+cov examples/opentelemetry-example-app
+
+coverage report
+coverage xml
diff --git a/tox.ini b/tox.ini
index e30cb1a14b..1791978227 100644
--- a/tox.ini
+++ b/tox.ini
@@ -4,6 +4,11 @@ skip_missing_interpreters = True
 envlist =
     py3{4,5,6,7,8}-test-{api,sdk,example-app,ext-wsgi,ext-http-requests,ext-jaeger,opentracing-shim}
     pypy3-test-{api,sdk,example-app,ext-wsgi,ext-http-requests,ext-jaeger,opentracing-shim}
+    py3{4,5,6,7,8}-coverage
+
+    ; Coverage is temporarily disabled for pypy3 due to the pytest bug.
+    ; pypy3-coverage
+
     lint
     py37-tracecontext
     py37-{mypy,mypyinstalled}
@@ -15,6 +20,8 @@ python =
 
 [testenv]
 deps =
+  test: pytest
+  coverage: pytest-cov
   mypy,mypyinstalled: mypy~=0.740
 
 setenv =
@@ -45,12 +52,24 @@ commands_pre =
   jaeger: pip install {toxinidir}/ext/opentelemetry-ext-jaeger
   opentracing-shim: pip install {toxinidir}/opentelemetry-sdk {toxinidir}/ext/opentelemetry-ext-opentracing-shim
 
+; In order to get a healthy coverage report,
+; we have to install packages in editable mode.
+  coverage: pip install -e {toxinidir}/opentelemetry-api
+  coverage: pip install -e {toxinidir}/opentelemetry-sdk
+  coverage: pip install -e {toxinidir}/ext/opentelemetry-ext-azure-monitor
+  coverage: pip install -e {toxinidir}/ext/opentelemetry-ext-http-requests
+  coverage: pip install -e {toxinidir}/ext/opentelemetry-ext-jaeger
+  coverage: pip install -e {toxinidir}/ext/opentelemetry-ext-opentracing-shim
+  coverage: pip install -e {toxinidir}/ext/opentelemetry-ext-wsgi
+  coverage: pip install -e {toxinidir}/examples/opentelemetry-example-app
+
 ; Using file:// here because otherwise tox invokes just "pip install
 ; opentelemetry-api", leading to an error
   mypyinstalled: pip install file://{toxinidir}/opentelemetry-api/
 
 commands =
-  test: python -m unittest discover
+  test: pytest
+  coverage: {toxinidir}/scripts/coverage.sh
 
   mypy: mypy --namespace-packages opentelemetry-api/src/opentelemetry/
 ; For test code, we don't want to enforce the full mypy strictness