diff --git a/README.md b/README.md
index 097f3e146c..4b4e0f25ab 100644
--- a/README.md
+++ b/README.md
@@ -60,8 +60,8 @@ with tracer.start_span('foo'):
 See the [API
 documentation](https://open-telemetry.github.io/opentelemetry-python/) for more
 detail, and the
-[opentelemetry-example-app](./opentelemetry-example-app/README.rst) for a
-complete example.
+[opentelemetry-example-app](./examples/opentelemetry-example-app/README.rst)
+for a complete example.
 
 ## Contributing
 
diff --git a/opentelemetry-example-app/README.rst b/examples/opentelemetry-example-app/README.rst
similarity index 100%
rename from opentelemetry-example-app/README.rst
rename to examples/opentelemetry-example-app/README.rst
diff --git a/opentelemetry-example-app/setup.py b/examples/opentelemetry-example-app/setup.py
similarity index 100%
rename from opentelemetry-example-app/setup.py
rename to examples/opentelemetry-example-app/setup.py
diff --git a/opentelemetry-example-app/src/opentelemetry_example_app/__init__.py b/examples/opentelemetry-example-app/src/opentelemetry_example_app/__init__.py
similarity index 100%
rename from opentelemetry-example-app/src/opentelemetry_example_app/__init__.py
rename to examples/opentelemetry-example-app/src/opentelemetry_example_app/__init__.py
diff --git a/opentelemetry-example-app/src/opentelemetry_example_app/flask_example.py b/examples/opentelemetry-example-app/src/opentelemetry_example_app/flask_example.py
similarity index 100%
rename from opentelemetry-example-app/src/opentelemetry_example_app/flask_example.py
rename to examples/opentelemetry-example-app/src/opentelemetry_example_app/flask_example.py
diff --git a/opentelemetry-example-app/tests/__init__.py b/examples/opentelemetry-example-app/tests/__init__.py
similarity index 100%
rename from opentelemetry-example-app/tests/__init__.py
rename to examples/opentelemetry-example-app/tests/__init__.py
diff --git a/opentelemetry-example-app/tests/test_flask_example.py b/examples/opentelemetry-example-app/tests/test_flask_example.py
similarity index 100%
rename from opentelemetry-example-app/tests/test_flask_example.py
rename to examples/opentelemetry-example-app/tests/test_flask_example.py
diff --git a/tox.ini b/tox.ini
index 871931dc55..f8d2f55d28 100644
--- a/tox.ini
+++ b/tox.ini
@@ -22,9 +22,9 @@ setenv =
 changedir =
   test-api: opentelemetry-api/tests
   test-sdk: opentelemetry-sdk/tests
-  test-example-app: opentelemetry-example-app/tests
-  test-ext-wsgi: ext/opentelemetry-ext-wsgi/tests
   test-ext-http-requests: ext/opentelemetry-ext-http-requests/tests
+  test-ext-wsgi: ext/opentelemetry-ext-wsgi/tests
+  test-example-app: examples/opentelemetry-example-app/tests
 
 commands_pre =
 ; Install without -e to test the actual installation
@@ -32,9 +32,9 @@ commands_pre =
   test: pip install {toxinidir}/opentelemetry-api
   test-sdk: pip install {toxinidir}/opentelemetry-sdk
   example-app: pip install {toxinidir}/opentelemetry-sdk
-  example-app: pip install {toxinidir}/ext/opentelemetry-ext-wsgi
   example-app: pip install {toxinidir}/ext/opentelemetry-ext-http-requests
-  example-app: pip install {toxinidir}/opentelemetry-example-app
+  example-app: pip install {toxinidir}/ext/opentelemetry-ext-wsgi
+  example-app: pip install {toxinidir}/examples/opentelemetry-example-app
   ext: pip install {toxinidir}/opentelemetry-api
   wsgi: pip install {toxinidir}/ext/opentelemetry-ext-wsgi
   http-requests: pip install {toxinidir}/ext/opentelemetry-ext-http-requests
@@ -67,9 +67,9 @@ commands_pre =
   pip install -e {toxinidir}/opentelemetry-api
   pip install -e {toxinidir}/opentelemetry-sdk
   pip install -e {toxinidir}/ext/opentelemetry-ext-azure-monitor
-  pip install -e {toxinidir}/ext/opentelemetry-ext-wsgi
   pip install -e {toxinidir}/ext/opentelemetry-ext-http-requests
-  pip install -e {toxinidir}/opentelemetry-example-app
+  pip install -e {toxinidir}/ext/opentelemetry-ext-wsgi
+  pip install -e {toxinidir}/examples/opentelemetry-example-app
 
 commands =
 ; Prefer putting everything in one pylint command to profit from duplication
@@ -85,8 +85,8 @@ commands =
          ext/opentelemetry-ext-http-requests/src/ \
          ext/opentelemetry-ext-http-requests/tests/ \
          ext/opentelemetry-ext-wsgi/tests/ \
-         opentelemetry-example-app/src/opentelemetry_example_app/ \
-         opentelemetry-example-app/tests/
+         examples/opentelemetry-example-app/src/opentelemetry_example_app/ \
+         examples/opentelemetry-example-app/tests/
   flake8 .
   isort --check-only --diff --recursive .