diff --git a/content/en/community/demo/_index.md b/content/en/community/demo/_index.md
index 7d248fda79be..b696d419024a 100644
--- a/content/en/community/demo/_index.md
+++ b/content/en/community/demo/_index.md
@@ -1,12 +1,8 @@
 ---
 title: OpenTelemetry Demo
 linkTitle: Demo
+description:
+  The OpenTelemetry Demo is a microservice-based distributed system intended to illustrate the implementation of OpenTelemetry in a near real-world environment.
 ---
 
-{{% alert title="Important" color="warning" %}} The demo is a work in progress. If
-you'd like to help, check out our
-[contributing guidance](https://github.com/open-telemetry/opentelemetry-demo#contributing).
-{{% /alert %}}
-
-Get a first impression of observability with OpenTelemetry with the
-[official OpenTelemetry Demo](https://github.com/open-telemetry/opentelemetry-demo).
+{{% demo_description %}}
diff --git a/content/en/docs/getting-started/demo.md b/content/en/docs/getting-started/demo.md
new file mode 100644
index 000000000000..9c914cf46713
--- /dev/null
+++ b/content/en/docs/getting-started/demo.md
@@ -0,0 +1,9 @@
+---
+title: OpenTelemetry Demo
+linkTitle: Demo
+description:
+  The OpenTelemetry Demo is a microservice-based distributed system intended to illustrate the implementation of OpenTelemetry in a near real-world environment.
+weight: 5
+---
+
+{{% demo_description %}}
\ No newline at end of file
diff --git a/content/en/docs/opentelemetry-demo/_index.md b/content/en/docs/opentelemetry-demo/_index.md
new file mode 100644
index 000000000000..a190236455ed
--- /dev/null
+++ b/content/en/docs/opentelemetry-demo/_index.md
@@ -0,0 +1,10 @@
+---
+title: OpenTelemetry Demo
+linkTitle: OpenTelemetry Demo
+weight: 12
+description:
+  The OpenTelemetry Demo is a microservice-based distributed system intended to illustrate the implementation of OpenTelemetry in a near real-world environment.
+aliases: [/docs/demo]
+---
+
+{{% demo_description %}}
\ No newline at end of file
diff --git a/layouts/shortcodes/demo_description.md b/layouts/shortcodes/demo_description.md
new file mode 100644
index 000000000000..435d21eff463
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+++ b/layouts/shortcodes/demo_description.md
@@ -0,0 +1,21 @@
+The [OpenTelemetry Demo](https://github.com/open-telemetry/opentelemetry-demo)
+does the following:
+
+* Provides a realistic example of a distributed system that can be used to
+  demonstrate OpenTelemetry instrumentation and observability.
+* Builds a base for vendors, tooling authors, and others to extend and
+  demonstrate their OpenTelemetry integrations.
+* Creates a living example for OpenTelemetry contributors to use for testing new
+  versions of the API, SDK, and other components or enhancements.
+
+If you find yourself asking questions like:
+
+* How should I use the SDK for my language?
+* What's the best way to use OpenTelemetry APIs?
+* How should my services be configured?
+* How should my OpenTelemetry Collector be configured?
+* How do I consider the
+  [architecture](https://github.com/open-telemetry/opentelemetry-demo/blob/main/docs/current_architecture.md)
+  of a system using OpenTelemetry?
+
+Then check out the [Demo](https://github.com/open-telemetry/opentelemetry-demo).
\ No newline at end of file