diff --git a/Makefile b/Makefile
index a669fa6735a..c6824d874ba 100644
--- a/Makefile
+++ b/Makefile
@@ -64,12 +64,19 @@ endif
 .DEFAULT: runc
 
 .PHONY: runc
-runc: runc-bin verify-dmz-arch
+runc: runc-bin selinux-context verify-dmz-arch
 
 .PHONY: runc-bin
 runc-bin: runc-dmz
 	$(GO_BUILD) -o runc .
 
+.PHONY: selinux-context
+selinux-context:
+	@if selinuxenabled 2>/dev/null && [ $$EUID -eq 0 ]; then \
+		chcon -u system_u -r object_r -t container_runtime_exec_t runc; \
+		ls -lZ runc; \
+	fi
+
 .PHONY: all
 all: runc recvtty sd-helper seccompagent fs-idmap memfd-bind pidfd-kill remap-rootfs
 
diff --git a/tests/rootless.sh b/tests/rootless.sh
index 7f0408508ce..e7a8c81839d 100755
--- a/tests/rootless.sh
+++ b/tests/rootless.sh
@@ -178,9 +178,16 @@ for enabled_features in $features_powerset; do
 		"$hook_func"
 	done
 
+	# Save the start date and time for ausearch.
+	if command -v ausearch &>/dev/null; then
+		AU_DD="$(date +%x)"
+		AU_TT="$(date +%H:%M:%S)"
+	fi
+
 	# Run the test suite!
 	echo "path: $PATH"
 	export ROOTLESS_FEATURES="$enabled_features"
+	set +e
 	if [ -v RUNC_USE_SYSTEMD ]; then
 		# We use `ssh rootless@localhost` instead of `sudo -u rootless` for creating systemd user session.
 		# Alternatively we could use `machinectl shell`, but it is known not to work well on SELinux-enabled hosts as of April 2020:
@@ -189,5 +196,16 @@ for enabled_features in $features_powerset; do
 	else
 		sudo -HE -u rootless PATH="$PATH" "$(which bats)" -t "$ROOT/tests/integration$ROOTLESS_TESTPATH"
 	fi
+	RET=$?
+
+	# Show any avc denials.
+	if [[ -v AU_DD && -v AU_TT ]]; then
+		ausearch -ts "$AU_DD" "$AU_TT" -i -m avc || true
+	fi
+
 	cleanup
+	if [ $RET -ne 0 ]; then
+		echo "FAILED" >&2
+		exit $RET
+	fi
 done