diff --git a/span_implementation.go b/span_implementation.go
index 72904a8..022fa75 100644
--- a/span_implementation.go
+++ b/span_implementation.go
@@ -25,9 +25,10 @@ import (
 type spanImpl struct {
 	mtx sync.RWMutex
 	model.SpanModel
-	tracer        *Tracer
-	mustCollect   int32 // used as atomic bool (1 = true, 0 = false)
-	flushOnFinish bool
+	tracer              *Tracer
+	mustCollect         int32 // used as atomic bool (1 = true, 0 = false)
+	flushOnFinish       bool
+	finishedSpanHandler func(*model.SpanModel) bool
 }
 
 func (s *spanImpl) Context() model.SpanContext {
@@ -77,21 +78,83 @@ func (s *spanImpl) Tag(key, value string) {
 }
 
 func (s *spanImpl) Finish() {
+	d := time.Since(s.Timestamp)
 	if atomic.CompareAndSwapInt32(&s.mustCollect, 1, 0) {
-		s.Duration = time.Since(s.Timestamp)
-		if s.flushOnFinish {
+		s.mtx.Lock()
+		s.Duration = d
+		s.mtx.Unlock()
+
+		shouldRecord := true
+		if s.finishedSpanHandler != nil {
+			shouldRecord = s.finishedSpanHandler(&s.SpanModel)
+		}
+
+		if shouldRecord && s.flushOnFinish {
 			s.tracer.reporter.Send(s.SpanModel)
 		}
+		return
 	}
+
+	var hasDuration bool
+	s.mtx.Lock()
+	hasDuration = s.Duration == 0
+	s.mtx.Unlock()
+
+	if hasDuration {
+		// it was not meant to be recorded because the CompareAndSwap
+		// did not happen (meaning that s.mustCollect is 0 at this moment)
+		// and duration is still zero value.
+		s.mtx.Lock()
+		s.Duration = d
+		s.mtx.Unlock()
+
+		shouldRecord := false
+		if s.finishedSpanHandler != nil {
+			shouldRecord = s.finishedSpanHandler(&s.SpanModel)
+		}
+
+		if shouldRecord && s.flushOnFinish {
+			s.tracer.reporter.Send(s.SpanModel)
+		}
+	} // else the span is being finished concurrently by another goroutine
 }
 
 func (s *spanImpl) FinishedWithDuration(d time.Duration) {
 	if atomic.CompareAndSwapInt32(&s.mustCollect, 1, 0) {
+		s.mtx.Lock()
 		s.Duration = d
-		if s.flushOnFinish {
+		s.mtx.Unlock()
+
+		shouldRecord := true
+		if s.finishedSpanHandler != nil {
+			shouldRecord = s.finishedSpanHandler(&s.SpanModel)
+		}
+
+		if shouldRecord && s.flushOnFinish {
 			s.tracer.reporter.Send(s.SpanModel)
 		}
+		return
 	}
+
+	var hasDuration bool
+	s.mtx.Lock()
+	hasDuration = s.Duration == 0
+	s.mtx.Unlock()
+
+	if hasDuration {
+		// it was not meant to be recorded because the CompareAndSwap
+		// did not happen (meaning that s.mustCollect is 0 at this moment)
+		// and duration is still zero value.
+		s.Duration = d
+		shouldRecord := false
+		if s.finishedSpanHandler != nil {
+			shouldRecord = s.finishedSpanHandler(&s.SpanModel)
+		}
+
+		if shouldRecord && s.flushOnFinish {
+			s.tracer.reporter.Send(s.SpanModel)
+		}
+	} // else the span is being finished concurrently by another goroutine
 }
 
 func (s *spanImpl) Flush() {
diff --git a/tracer.go b/tracer.go
index 0f294cf..d4a2bac 100644
--- a/tracer.go
+++ b/tracer.go
@@ -37,6 +37,7 @@ type Tracer struct {
 	noop                 int32 // used as atomic bool (1 = true, 0 = false)
 	sharedSpans          bool
 	unsampledNoop        bool
+	finishedSpanHandler  func(*model.SpanModel) bool
 }
 
 // NewTracer returns a new Zipkin Tracer.
@@ -93,8 +94,9 @@ func (t *Tracer) StartSpan(name string, options ...SpanOption) Span {
 			Annotations:   make([]model.Annotation, 0),
 			Tags:          make(map[string]string),
 		},
-		flushOnFinish: true,
-		tracer:        t,
+		flushOnFinish:       true,
+		tracer:              t,
+		finishedSpanHandler: t.finishedSpanHandler,
 	}
 
 	// add default tracer tags to span
diff --git a/tracer_options.go b/tracer_options.go
index 533c5e4..8d6a3c6 100644
--- a/tracer_options.go
+++ b/tracer_options.go
@@ -136,3 +136,13 @@ func WithNoopTracer(tracerNoop bool) TracerOption {
 		return nil
 	}
 }
+
+// WithFinishedSpanHandler if set, can mutate all span data and decide if a span
+// should be recorded or not. E.g. user could decide to sample all requests having
+// an error tag set or duration over certain value.
+func WithFinishedSpanHandler(handler func(*model.SpanModel) bool) TracerOption {
+	return func(o *Tracer) error {
+		o.finishedSpanHandler = handler
+		return nil
+	}
+}
diff --git a/tracer_test.go b/tracer_test.go
index d90d217..64c58ac 100644
--- a/tracer_test.go
+++ b/tracer_test.go
@@ -21,6 +21,8 @@ import (
 	"testing"
 	"time"
 
+	"github.com/openzipkin/zipkin-go/reporter/recorder"
+
 	"github.com/openzipkin/zipkin-go/idgenerator"
 	"github.com/openzipkin/zipkin-go/model"
 	"github.com/openzipkin/zipkin-go/reporter"
@@ -808,3 +810,49 @@ func TestLocalEndpoint(t *testing.T) {
 		t.Errorf("IPv6 endpoint want %+v, have %+v", want.IPv6, have.IPv6)
 	}
 }
+
+func TestFinishedSpanHandlerAvoidsReporting(t *testing.T) {
+	rep := recorder.NewReporter()
+	defer rep.Close()
+
+	tracer, _ := NewTracer(
+		rep,
+		WithNoopSpan(false),
+		WithSampler(AlwaysSample),
+		WithFinishedSpanHandler(func(s *model.SpanModel) bool {
+			return false
+		}),
+	)
+	sp := tracer.StartSpan("test")
+	sp.Finish()
+
+	if want, have := 0, len(rep.Flush()); want != have {
+		t.Errorf("unexpected number of spans, want: %d, have: %d", want, have)
+	}
+}
+
+func TestFinishedSpanAddsTagsToSpan(t *testing.T) {
+	rep := recorder.NewReporter()
+	defer rep.Close()
+
+	tracer, _ := NewTracer(
+		rep,
+		WithNoopSpan(false),
+		WithSampler(AlwaysSample),
+		WithFinishedSpanHandler(func(s *model.SpanModel) bool {
+			s.Tags["my_key"] = "my_value"
+			return true
+		}),
+	)
+	sp := tracer.StartSpan("test")
+	sp.Finish()
+
+	repSans := rep.Flush()
+	if want, have := 1, len(repSans); want != have {
+		t.Errorf("unexpected number of spans, want: %d, have: %d", want, have)
+	}
+
+	if want, have := "my_value", repSans[0].Tags["my_key"]; want != have {
+		t.Errorf("unexpected number of spans, want: %q, have: %q", want, have)
+	}
+}