diff --git a/benchmarks/pom.xml b/benchmarks/pom.xml
index 4a05072970..86fd6d0d8b 100644
--- a/benchmarks/pom.xml
+++ b/benchmarks/pom.xml
@@ -11,7 +11,7 @@
   <parent>
     <groupId>io.zipkin</groupId>
     <artifactId>zipkin-parent</artifactId>
-    <version>3.4.3-SNAPSHOT</version>
+    <version>3.4.3</version>
   </parent>
 
   <artifactId>benchmarks</artifactId>
diff --git a/pom.xml b/pom.xml
index e8adc023b7..30706a9e87 100755
--- a/pom.xml
+++ b/pom.xml
@@ -10,7 +10,7 @@
 
   <groupId>io.zipkin</groupId>
   <artifactId>zipkin-parent</artifactId>
-  <version>3.4.3-SNAPSHOT</version>
+  <version>3.4.3</version>
   <packaging>pom</packaging>
 
   <modules>
@@ -136,7 +136,7 @@
     <url>https://github.com/openzipkin/zipkin</url>
     <connection>scm:git:https://github.com/openzipkin/zipkin.git</connection>
     <developerConnection>scm:git:https://github.com/openzipkin/zipkin.git</developerConnection>
-    <tag>HEAD</tag>
+    <tag>3.4.3</tag>
   </scm>
 
   <!-- Developer section is needed for Maven Central, but doesn't need to include each person -->
diff --git a/zipkin-collector/activemq/pom.xml b/zipkin-collector/activemq/pom.xml
index 2c5b384a1f..55a2a3f5e0 100644
--- a/zipkin-collector/activemq/pom.xml
+++ b/zipkin-collector/activemq/pom.xml
@@ -11,7 +11,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-collector-parent</artifactId>
-    <version>3.4.3-SNAPSHOT</version>
+    <version>3.4.3</version>
   </parent>
 
   <artifactId>zipkin-collector-activemq</artifactId>
diff --git a/zipkin-collector/core/pom.xml b/zipkin-collector/core/pom.xml
index 7dc9044f57..c67dcf3d3e 100644
--- a/zipkin-collector/core/pom.xml
+++ b/zipkin-collector/core/pom.xml
@@ -11,7 +11,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-collector-parent</artifactId>
-    <version>3.4.3-SNAPSHOT</version>
+    <version>3.4.3</version>
   </parent>
 
   <artifactId>zipkin-collector</artifactId>
diff --git a/zipkin-collector/kafka/pom.xml b/zipkin-collector/kafka/pom.xml
index 22392625f3..b091a027b6 100644
--- a/zipkin-collector/kafka/pom.xml
+++ b/zipkin-collector/kafka/pom.xml
@@ -11,7 +11,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-collector-parent</artifactId>
-    <version>3.4.3-SNAPSHOT</version>
+    <version>3.4.3</version>
   </parent>
 
   <artifactId>zipkin-collector-kafka</artifactId>
diff --git a/zipkin-collector/pom.xml b/zipkin-collector/pom.xml
index bdb776746c..0290ac6fc5 100644
--- a/zipkin-collector/pom.xml
+++ b/zipkin-collector/pom.xml
@@ -11,7 +11,7 @@
   <parent>
     <groupId>io.zipkin</groupId>
     <artifactId>zipkin-parent</artifactId>
-    <version>3.4.3-SNAPSHOT</version>
+    <version>3.4.3</version>
   </parent>
 
   <groupId>io.zipkin.zipkin2</groupId>
diff --git a/zipkin-collector/rabbitmq/pom.xml b/zipkin-collector/rabbitmq/pom.xml
index f8ecba4bc1..e850078a86 100644
--- a/zipkin-collector/rabbitmq/pom.xml
+++ b/zipkin-collector/rabbitmq/pom.xml
@@ -11,7 +11,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-collector-parent</artifactId>
-    <version>3.4.3-SNAPSHOT</version>
+    <version>3.4.3</version>
   </parent>
 
   <artifactId>zipkin-collector-rabbitmq</artifactId>
diff --git a/zipkin-collector/scribe/pom.xml b/zipkin-collector/scribe/pom.xml
index 6352d342d7..f511412a0a 100644
--- a/zipkin-collector/scribe/pom.xml
+++ b/zipkin-collector/scribe/pom.xml
@@ -11,7 +11,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-collector-parent</artifactId>
-    <version>3.4.3-SNAPSHOT</version>
+    <version>3.4.3</version>
   </parent>
 
   <artifactId>zipkin-collector-scribe</artifactId>
diff --git a/zipkin-junit5/pom.xml b/zipkin-junit5/pom.xml
index 11f2083326..80cae2f0a6 100644
--- a/zipkin-junit5/pom.xml
+++ b/zipkin-junit5/pom.xml
@@ -11,7 +11,7 @@
   <parent>
     <groupId>io.zipkin</groupId>
     <artifactId>zipkin-parent</artifactId>
-    <version>3.4.3-SNAPSHOT</version>
+    <version>3.4.3</version>
   </parent>
 
   <groupId>io.zipkin.zipkin2</groupId>
diff --git a/zipkin-lens/pom.xml b/zipkin-lens/pom.xml
index 4c48dca163..e56cd9ce8b 100644
--- a/zipkin-lens/pom.xml
+++ b/zipkin-lens/pom.xml
@@ -11,7 +11,7 @@
   <parent>
     <groupId>io.zipkin</groupId>
     <artifactId>zipkin-parent</artifactId>
-    <version>3.4.3-SNAPSHOT</version>
+    <version>3.4.3</version>
   </parent>
 
   <artifactId>zipkin-lens</artifactId>
diff --git a/zipkin-server/pom.xml b/zipkin-server/pom.xml
index a03ecfc0b4..e2cbb09058 100644
--- a/zipkin-server/pom.xml
+++ b/zipkin-server/pom.xml
@@ -11,7 +11,7 @@
   <parent>
     <groupId>io.zipkin</groupId>
     <artifactId>zipkin-parent</artifactId>
-    <version>3.4.3-SNAPSHOT</version>
+    <version>3.4.3</version>
   </parent>
 
   <artifactId>zipkin-server</artifactId>
diff --git a/zipkin-storage/cassandra/pom.xml b/zipkin-storage/cassandra/pom.xml
index 5801171614..71e2b29aa3 100644
--- a/zipkin-storage/cassandra/pom.xml
+++ b/zipkin-storage/cassandra/pom.xml
@@ -11,7 +11,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-storage-parent</artifactId>
-    <version>3.4.3-SNAPSHOT</version>
+    <version>3.4.3</version>
   </parent>
 
   <artifactId>zipkin-storage-cassandra</artifactId>
diff --git a/zipkin-storage/elasticsearch/pom.xml b/zipkin-storage/elasticsearch/pom.xml
index 72573399ac..baf61b24ea 100644
--- a/zipkin-storage/elasticsearch/pom.xml
+++ b/zipkin-storage/elasticsearch/pom.xml
@@ -11,7 +11,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-storage-parent</artifactId>
-    <version>3.4.3-SNAPSHOT</version>
+    <version>3.4.3</version>
   </parent>
 
   <artifactId>zipkin-storage-elasticsearch</artifactId>
diff --git a/zipkin-storage/mysql-v1/pom.xml b/zipkin-storage/mysql-v1/pom.xml
index 2039c458e5..d965da06ed 100644
--- a/zipkin-storage/mysql-v1/pom.xml
+++ b/zipkin-storage/mysql-v1/pom.xml
@@ -11,7 +11,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-storage-parent</artifactId>
-    <version>3.4.3-SNAPSHOT</version>
+    <version>3.4.3</version>
   </parent>
 
   <artifactId>zipkin-storage-mysql-v1</artifactId>
diff --git a/zipkin-storage/pom.xml b/zipkin-storage/pom.xml
index 2f4ff05798..6e8952b822 100644
--- a/zipkin-storage/pom.xml
+++ b/zipkin-storage/pom.xml
@@ -11,7 +11,7 @@
   <parent>
     <groupId>io.zipkin</groupId>
     <artifactId>zipkin-parent</artifactId>
-    <version>3.4.3-SNAPSHOT</version>
+    <version>3.4.3</version>
   </parent>
 
   <groupId>io.zipkin.zipkin2</groupId>
diff --git a/zipkin-tests/pom.xml b/zipkin-tests/pom.xml
index 35135fdce9..94164f321d 100644
--- a/zipkin-tests/pom.xml
+++ b/zipkin-tests/pom.xml
@@ -11,7 +11,7 @@
   <parent>
     <groupId>io.zipkin</groupId>
     <artifactId>zipkin-parent</artifactId>
-    <version>3.4.3-SNAPSHOT</version>
+    <version>3.4.3</version>
   </parent>
 
   <groupId>io.zipkin.zipkin2</groupId>
diff --git a/zipkin/pom.xml b/zipkin/pom.xml
index c9ffc14896..d46872a43c 100644
--- a/zipkin/pom.xml
+++ b/zipkin/pom.xml
@@ -11,7 +11,7 @@
   <parent>
     <groupId>io.zipkin</groupId>
     <artifactId>zipkin-parent</artifactId>
-    <version>3.4.3-SNAPSHOT</version>
+    <version>3.4.3</version>
   </parent>
 
   <groupId>io.zipkin.zipkin2</groupId>