diff --git a/rust/Cargo.lock b/rust/Cargo.lock
index fd15f853..a4b9e845 100644
--- a/rust/Cargo.lock
+++ b/rust/Cargo.lock
@@ -2221,6 +2221,7 @@ dependencies = [
  "rstest 0.22.0",
  "serde",
  "serde_json",
+ "serde_urlencoded",
  "sxd-document",
  "tempfile",
  "test-log",
diff --git a/rust/pact_ffi/Cargo.toml b/rust/pact_ffi/Cargo.toml
index 4bf84ba7..9f74f884 100644
--- a/rust/pact_ffi/Cargo.toml
+++ b/rust/pact_ffi/Cargo.toml
@@ -52,6 +52,7 @@ tracing-log = "0.2.0"
 tracing-subscriber = { version = "0.3.19", features = ["env-filter", "tracing-log"] }
 uuid = { version = "1.10.0", features = ["v4"] }
 zeroize = "1.8.1"
+serde_urlencoded = "0.7.1"
 
 [dev-dependencies]
 expectest = "0.12.0"
diff --git a/rust/pact_ffi/src/mock_server/form_urlencoded.rs b/rust/pact_ffi/src/mock_server/form_urlencoded.rs
new file mode 100644
index 00000000..4b1fdb28
--- /dev/null
+++ b/rust/pact_ffi/src/mock_server/form_urlencoded.rs
@@ -0,0 +1,235 @@
+//! Form UrlEncoded matching support
+
+use std::collections::HashMap;
+use serde_json::Value;
+use tracing::{debug, error, trace};
+
+use pact_models::generators::{GeneratorCategory, Generators};
+use pact_models::generators::form_urlencoded::QueryParams;
+use pact_models::matchingrules::MatchingRuleCategory;
+use pact_models::path_exp::DocPath;
+
+use crate::mock_server::bodies::process_json;
+
+/// Process a JSON body with embedded matching rules and generators
+pub fn process_form_urlencoded_json(body: String, matching_rules: &mut MatchingRuleCategory, generators: &mut Generators) -> String {
+  trace!("process_form_urlencoded_json");
+  let json = process_json(body, matching_rules, generators);
+  debug!("form_urlencoded json: {json}");
+  let values: Value = serde_json::from_str(json.as_str()).unwrap();
+  debug!("form_urlencoded values: {values}");
+  let params = convert_json_value_to_query_params(values, matching_rules, generators);
+  debug!("form_urlencoded params: {:?}", params);
+  serde_urlencoded::to_string(params).expect("could not serialize body to form urlencoded string")
+}
+
+fn convert_json_value_to_query_params(value: Value, matching_rules: &mut MatchingRuleCategory, generators: &mut Generators) -> QueryParams {
+  let mut params: QueryParams = vec![];
+  match value {
+    Value::Object(map) => {
+      for (key, value) in map.iter() {
+        let path = DocPath::root().join(key);
+        match value {
+          Value::Number(value) => params.push((key.clone(), value.to_string())),
+          Value::String(value) => params.push((key.clone(), value.to_string())),
+          Value::Array(vec) => {
+            for (index, value) in vec.iter().enumerate() {
+              let path = DocPath::root().join(key).join_index(index);
+              match value {
+                Value::Number(value) => params.push((key.clone(), value.to_string())),
+                Value::String(value) => params.push((key.clone(), value.to_string())),
+                _ => handle_form_urlencoded_invalid_value(value, &path, matching_rules, generators),
+              }
+            }
+          },
+          _ => handle_form_urlencoded_invalid_value(value, &path, matching_rules, generators),
+        }
+      }
+    },
+    _ => ()
+  }
+  params
+}
+
+fn handle_form_urlencoded_invalid_value(value: &Value, path: &DocPath, matching_rules: &mut MatchingRuleCategory, generators: &mut Generators) {
+  for key in matching_rules.clone().rules.keys() {
+    if String::from(key).contains(&String::from(path)) {
+      matching_rules.rules.remove(&key);
+      generators.categories.entry(GeneratorCategory::BODY).or_insert(HashMap::new()).remove(&key);
+    }
+  }
+  error!("Value '{:?}' is not supported in form urlencoded. Matchers and generators (if defined) are removed", value);
+}
+
+#[cfg(test)]
+mod test {
+  use expectest::prelude::*;
+  use rstest::rstest;
+  use serde_json::json;
+
+  use pact_models::generators;
+  use pact_models::generators::Generator;
+  use pact_models::matchingrules_list;
+  use pact_models::matchingrules::{MatchingRule, MatchingRuleCategory};
+  use pact_models::matchingrules::expressions::{MatchingRuleDefinition, ValueType};
+
+  use super::*;
+
+  #[rstest]
+  #[case(
+    json!({ "": "empty key" }),
+    "=empty+key",
+    matchingrules_list!{"body"; "$" => []},
+    generators! {"BODY" => {}}
+  )]
+  #[case(
+    json!({ "": ["first", "second", "third"] }),
+    "=first&=second&=third",
+    matchingrules_list!{"body"; "$" => []},
+    generators! {"BODY" => {}}
+  )]
+  #[case(
+    json!({ "": { "pact:matcher:type": "includes", "value": "empty" } }),
+    "",
+    matchingrules_list!{"body"; "$" => []},
+    generators! {"BODY" => {}}
+  )]
+  #[case(
+    json!({ "number_value": -123.45 }),
+    "number_value=-123.45".to_string(),
+    matchingrules_list!{"body"; "$" => []},
+    generators! {"BODY" => {}}
+  )]
+  #[case(
+    json!({ "string_value": "hello world" }),
+    "string_value=hello+world".to_string(),
+    matchingrules_list!{"body"; "$" => []},
+    generators! {"BODY" => {}}
+  )]
+  #[case(
+    json!({ "array_values": [null, 234, "example text", {"key": "value"}, ["value 1", "value 2"]] }),
+    "array_values=234&array_values=example+text".to_string(),
+    matchingrules_list!{"body"; "$" => []},
+    generators! {"BODY" => {}}
+  )]
+  #[case(
+    json!({ "null_value": null }),
+    "".to_string(),
+    matchingrules_list!{"body"; "$" => []},
+    generators! {"BODY" => {}}
+  )]
+  #[case(
+    json!({ "null_value_with_matcher": { "pact:matcher:type": "null" } }),
+    "".to_string(),
+    matchingrules_list!{"body"; "$" => []},
+    generators! {"BODY" => {}}
+  )]
+  #[case(
+    json!({ "number_value_with_matcher": { "pact:matcher:type": "number", "min": 0, "max": 10, "value": 123 } }),
+    "number_value_with_matcher=123".to_string(),
+    matchingrules_list!{"body"; "$.number_value_with_matcher" => [MatchingRule::Number]},
+    generators! {"BODY" => {}}
+  )]
+  #[case(
+    json!({ "number_value_with_matcher_and_generator": { "pact:matcher:type": "number", "pact:generator:type": "RandomInt", "min": 0, "max": 10, "value": 123 } }),
+    "number_value_with_matcher_and_generator=123".to_string(),
+    matchingrules_list!{"body"; "$.number_value_with_matcher_and_generator" => [MatchingRule::Number]},
+    generators! {"BODY" => {"$.number_value_with_matcher_and_generator" => Generator::RandomInt(0, 10)}}
+  )]
+  // Missing value => null will be used => but it is not supported, so matcher is removed.
+  #[case(
+    json!({ "number_matcher_only": { "pact:matcher:type": "number", "min": 0, "max": 10 } }),
+    "".to_string(),
+    matchingrules_list!{"body"; "$" => []},
+    generators! {"BODY" => {}}
+  )]
+  #[case(
+    json!({ "string_value_with_matcher_and_generator": { "pact:matcher:type": "type", "value": "some string", "pact:generator:type": "RandomString", "size": 15 } }),
+    "string_value_with_matcher_and_generator=some+string".to_string(),
+    matchingrules_list!{"body"; "$.string_value_with_matcher_and_generator" => [MatchingRule::Type]},
+    generators! {"BODY" => {"$.string_value_with_matcher_and_generator" => Generator::RandomString(15)}}
+  )]
+  #[case(
+    json!({ "string_value_with_matcher": { "pact:matcher:type": "type", "value": "some string", "size": 15 } }),
+    "string_value_with_matcher=some+string".to_string(),
+    matchingrules_list!{"body"; "$.string_value_with_matcher" => [MatchingRule::Type]},
+    generators! {"BODY" => {}}
+  )]
+  #[case(
+    json!({ "array_values_with_matcher": { "pact:matcher:type": "eachValue", "value": ["string value"], "rules": [{ "pact:matcher:type": "type", "value": "string" }] } }),
+    "array_values_with_matcher=string+value".to_string(),
+    matchingrules_list!{"body"; "$.array_values_with_matcher" => [MatchingRule::EachValue(MatchingRuleDefinition::new("[\"string value\"]".to_string(), ValueType::Unknown, MatchingRule::Type, None))]},
+    generators! {"BODY" => {}}
+  )]
+  #[case(
+    json!({ "array_values_with_matcher_and_generator": [
+      { "pact:matcher:type": "regex", "value": "a1", "pact:generator:type": "Regex", "regex": "\\w\\d" },
+      { "pact:matcher:type": "decimal", "pact:generator:type": "RandomDecimal", "digits": 3, "value": 12.3 }
+    ] }),
+    "array_values_with_matcher_and_generator=a1&array_values_with_matcher_and_generator=12.3".to_string(),
+    matchingrules_list!{
+      "body";
+      "$.array_values_with_matcher_and_generator[0]" => [MatchingRule::Regex("\\w\\d".to_string())],
+      "$.array_values_with_matcher_and_generator[1]" => [MatchingRule::Decimal]
+    },
+    generators! {"BODY" => {
+      "$.array_values_with_matcher_and_generator[0]" => Generator::Regex("\\w\\d".to_string()),
+      "$.array_values_with_matcher_and_generator[1]" => Generator::RandomDecimal(3)
+    }}
+  )]
+  #[case(
+    json!({ "false": false }),
+    "".to_string(),
+    matchingrules_list!{"body"; "$" => []},
+    generators! {"BODY" => {}}
+  )]
+  #[case(
+    json!({ "true": true }),
+    "".to_string(), matchingrules_list!{"body"; "$" => []},
+    generators! {"BODY" => {}}
+  )]
+  #[case(
+    json!({ "array_of_false": [false] }),
+    "".to_string(), matchingrules_list!{"body"; "$" => []},
+    generators! {"BODY" => {}}
+  )]
+  #[case(
+    json!({ "array_of_true": [true] }),
+    "".to_string(), matchingrules_list!{"body"; "$" => []},
+    generators! {"BODY" => {}}
+  )]
+  #[case(
+    json!({ "array_of_objects": [{ "key": "value" }] }),
+    "".to_string(), matchingrules_list!{"body"; "$" => []},
+    generators! {"BODY" => {}}
+  )]
+  #[case(
+    json!({ "array_of_arrays": [["value 1", "value 2"]] }),
+    "".to_string(), matchingrules_list!{"body"; "$" => []},
+    generators! {"BODY" => {}}
+  )]
+  #[case(
+    json!({ "object_value": { "key": "value" } }),
+    "".to_string(), matchingrules_list!{"body"; "$" => []},
+    generators! {"BODY" => {}}
+  )]
+  #[case(json!(
+    { "boolean_with_matcher_and_generator": { "pact:matcher:type": "boolean", "value": true, "pact:generator:type": "RandomBoolean" } }),
+    "".to_string(),
+    matchingrules_list!{"body"; "$" => []},
+    generators! {"BODY" => {}}
+  )]
+  #[case(json!(
+    { "object_with_matcher_and_generator": { "pact:matcher:type": "type", "value": {"key": { "pact:matcher:type": "type", "value": "value", "pact:generator:type": "RandomString" }} } }),
+    "".to_string(),
+    matchingrules_list!{"body"; "$" => []},
+    generators! {"BODY" => {}}
+  )]
+  fn process_form_urlencoded_json_test(#[case] json: Value, #[case] result: String, #[case] expected_matching_rules: MatchingRuleCategory, #[case] expected_generators: Generators) {
+    let mut matching_rules = MatchingRuleCategory::empty("body");
+    let mut generators = Generators::default();
+    expect!(process_form_urlencoded_json(json.to_string(), &mut matching_rules, &mut generators)).to(be_equal_to(result));
+    expect!(matching_rules).to(be_equal_to(expected_matching_rules));
+    expect!(generators).to(be_equal_to(expected_generators));
+  }
+}
diff --git a/rust/pact_ffi/src/mock_server/handles.rs b/rust/pact_ffi/src/mock_server/handles.rs
index be861492..393fda36 100644
--- a/rust/pact_ffi/src/mock_server/handles.rs
+++ b/rust/pact_ffi/src/mock_server/handles.rs
@@ -160,6 +160,7 @@ use crate::mock_server::bodies::{
   get_content_type_hint,
   part_body_replace_marker
 };
+use crate::mock_server::form_urlencoded::process_form_urlencoded_json;
 use crate::models::iterators::{PactAsyncMessageIterator, PactMessageIterator, PactSyncHttpIterator, PactSyncMessageIterator};
 use crate::ptr;
 
@@ -1700,6 +1701,11 @@ fn process_body(
         matching_rules,
         generators
     );
+
+    if body.is_empty() {
+      return OptionalBody::Empty;
+    }
+
     let detected_type = detect_content_type_from_string(body);
     let content_type = content_type
         .clone()
@@ -1744,18 +1750,35 @@ fn process_body(
                 }
                 _ => {
                     trace!("Raw XML body left as is");
-                    OptionalBody::from(body)
+                    OptionalBody::Present(Bytes::from(body.to_owned()), Some(ct), None)
+                }
+            }
+        }
+        Some(ct) if ct.is_form_urlencoded() => {
+            // The Form UrlEncoded payload may contain one of two cases:
+            // 1. A raw Form UrlEncoded payload
+            // 2. A JSON payload describing the Form UrlEncoded payload, including any
+            //    embedded generators and matching rules.
+            match detected_type {
+                Some(detected_ct) if detected_ct.is_json() => {
+                    trace!("Processing JSON description for Form UrlEncoded body");
+                    let category = matching_rules.add_category("body");
+                    OptionalBody::Present(
+                        Bytes::from(process_form_urlencoded_json(body.to_string(), category, generators)),
+                        Some(ct), // Note to use the provided content type, not the detected one
+                        None,
+                    )
+                }
+                _ => {
+                    trace!("Raw Form UrlEncoded body left as is");
+                    OptionalBody::Present(Bytes::from(body.to_owned()), Some(ct), None)
                 }
             }
         }
         _ => {
             // We either have no content type, or an unsupported content type.
             trace!("Raw body");
-            if body.is_empty() {
-                OptionalBody::Empty
-            } else {
-                OptionalBody::Present(Bytes::from(body.to_owned()), content_type, None)
-            }
+            OptionalBody::Present(Bytes::from(body.to_owned()), content_type, None)
         }
     }
 }
@@ -3203,6 +3226,7 @@ mod tests {
   use pact_models::path_exp::DocPath;
   use pact_models::prelude::{Generators, MatchingRules};
   use pretty_assertions::assert_eq;
+  use rstest::rstest;
 
   use crate::mock_server::handles::*;
 
@@ -4337,14 +4361,16 @@ mod tests {
 
     // See https://github.com/pact-foundation/pact-php/pull/626
     // and https://github.com/pact-foundation/pact-reference/pull/461
-    #[test]
-    fn annotate_raw_body_branch() {
+    #[rstest]
+    #[case("a=1&b=2&c=3", "application/x-www-form-urlencoded")]
+    #[case(r#"<?xml version="1.0" encoding="UTF-8"?><items><item>text</item></items>"#, "application/xml")]
+    fn pactffi_with_raw_body_test(#[case] raw: String, #[case] ct: String) {
         let pact_handle = PactHandle::new("Consumer", "Provider");
         let description = CString::new("Generator Test").unwrap();
         let i_handle = pactffi_new_interaction(pact_handle, description.as_ptr());
 
-        let body = CString::new("a=1&b=2&c=3").unwrap();
-        let content_type = CString::new("application/x-www-form-urlencoded").unwrap();
+        let body = CString::new(raw.clone()).unwrap();
+        let content_type = CString::new(ct.clone()).unwrap();
         let result = pactffi_with_body(
             i_handle,
             InteractionPart::Request,
@@ -4363,11 +4389,11 @@ mod tests {
                 .headers
                 .expect("no headers found")
                 .get("Content-Type"),
-            Some(&vec!["application/x-www-form-urlencoded".to_string()])
+            Some(&vec![ct])
         );
         assert_eq!(
             interaction.request.body.value(),
-            Some(Bytes::from("a=1&b=2&c=3"))
+            Some(Bytes::from(raw))
         )
   }
 
@@ -4423,4 +4449,35 @@ mod tests {
     expect!(result_1).to(be_false());
     expect!(result_2).to(be_false());
   }
+
+  #[test]
+  fn pactffi_with_empty_body_test() {
+    let pact_handle = PactHandle::new("Consumer", "Provider");
+    let description = CString::new("Generator Test").unwrap();
+    let i_handle = pactffi_new_interaction(pact_handle, description.as_ptr());
+
+    let body = CString::new("").unwrap();
+    let content_type = CString::new("text/plain").unwrap();
+    let result = pactffi_with_body(
+      i_handle,
+      InteractionPart::Request,
+      content_type.as_ptr(),
+      body.as_ptr(),
+    );
+    assert!(result);
+
+    let interaction = i_handle
+      .with_interaction(&|_, _, inner| inner.as_v4_http().unwrap())
+      .unwrap();
+
+    expect!(
+      interaction
+        .request
+        .headers
+    ).to(be_none());
+    assert_eq!(
+      interaction.request.body.value(),
+      None
+    )
+  }
 }
diff --git a/rust/pact_ffi/src/mock_server/mod.rs b/rust/pact_ffi/src/mock_server/mod.rs
index 2fd59b57..c8bc41e5 100644
--- a/rust/pact_ffi/src/mock_server/mod.rs
+++ b/rust/pact_ffi/src/mock_server/mod.rs
@@ -78,6 +78,7 @@ use crate::string::optional_str;
 pub mod handles;
 pub mod bodies;
 mod xml;
+mod form_urlencoded;
 
 /// [DEPRECATED] External interface to create a HTTP mock server. A pointer to the pact JSON as a NULL-terminated C
 /// string is passed in, as well as the port for the mock server to run on. A value of 0 for the
diff --git a/rust/pact_ffi/tests/tests.rs b/rust/pact_ffi/tests/tests.rs
index 517f82c7..3f4a3722 100644
--- a/rust/pact_ffi/tests/tests.rs
+++ b/rust/pact_ffi/tests/tests.rs
@@ -1841,3 +1841,107 @@ fn returns_mock_server_logs() {
 
   assert_ne!(logs,"", "logs are empty");
 }
+
+#[test]
+#[allow(deprecated)]
+fn http_form_urlencoded_consumer_feature_test() {
+  let consumer_name = CString::new("http-consumer").unwrap();
+  let provider_name = CString::new("http-provider").unwrap();
+  let pact_handle = pactffi_new_pact(consumer_name.as_ptr(), provider_name.as_ptr());
+  let description = CString::new("form_urlencoded_request_with_matchers").unwrap();
+  let interaction = pactffi_new_interaction(pact_handle.clone(), description.as_ptr());
+  let accept_header = CString::new("Accept").unwrap();
+  let content_type_header = CString::new("Content-Type").unwrap();
+  let json = json!({
+    "number": {
+      "pact:matcher:type": "number",
+      "value": 23.45
+    },
+    "string": {
+      "pact:matcher:type": "type",
+      "value": "example text"
+    },
+    "array": {
+      "pact:matcher:type": "eachValue(matching(regex, 'value1|value2|value3|value4', 'value2'))",
+      "value": ["value1", "value4"]
+    }
+  });
+  let body = CString::new(json.to_string()).unwrap();
+  let response_json = json!({
+    "number": {
+      "pact:matcher:type": "number",
+      "value": 0,
+      "pact:generator:type": "RandomDecimal",
+      "digits": 2
+    },
+    "string": {
+      "pact:matcher:type": "type",
+      "value": "",
+      "pact:generator:type": "RandomString"
+    },
+    "array": [
+      {
+        "pact:matcher:type": "number",
+        "value": 0,
+        "pact:generator:type": "RandomInt",
+        "min": 0,
+        "max": 10
+      },
+      {
+        "pact:matcher:type": "type",
+        "value": "",
+        "pact:generator:type": "RandomString"
+      }
+    ]
+  });
+  let response_body = CString::new(response_json.to_string()).unwrap();
+  let address = CString::new("127.0.0.1:0").unwrap();
+  let description = CString::new("a request to test the form urlencoded body").unwrap();
+  let method = CString::new("POST").unwrap();
+  let path = CString::new("/form-urlencoded").unwrap();
+  let content_type = CString::new("application/x-www-form-urlencoded").unwrap();
+  let status = 201;
+
+  pactffi_upon_receiving(interaction.clone(), description.as_ptr());
+  // with request...
+  pactffi_with_request(interaction.clone(), method.as_ptr(), path.as_ptr());
+  pactffi_with_header(interaction.clone(), InteractionPart::Request, accept_header.as_ptr(), 0, content_type.as_ptr());
+  pactffi_with_header(interaction.clone(), InteractionPart::Request, content_type_header.as_ptr(), 0, content_type.as_ptr());
+  pactffi_with_body(interaction.clone(), InteractionPart::Request, content_type.as_ptr(), body.as_ptr());
+  // will respond with...
+  pactffi_with_header(interaction.clone(), InteractionPart::Response, content_type_header.as_ptr(), 0, content_type.as_ptr());
+  pactffi_with_body(interaction.clone(), InteractionPart::Response, content_type.as_ptr(), response_body.as_ptr());
+  pactffi_response_status(interaction.clone(), status);
+  let port = pactffi_create_mock_server_for_pact(pact_handle.clone(), address.as_ptr(), false);
+
+  expect!(port).to(be_greater_than(0));
+
+  // Mock server has started, we can't now modify the pact
+  expect!(pactffi_upon_receiving(interaction.clone(), description.as_ptr())).to(be_false());
+
+  let client = Client::default();
+  let result = client.post(format!("http://127.0.0.1:{}/form-urlencoded", port).as_str())
+    .header("Accept", "application/x-www-form-urlencoded")
+    .header("Content-Type", "application/x-www-form-urlencoded")
+    .body("number=999.99&string=any+text&array=value2&array=value3")
+    .send();
+
+  match result {
+    Ok(res) => {
+      expect!(res.status()).to(be_eq(status));
+      expect!(res.headers().get("Content-Type").unwrap()).to(be_eq("application/x-www-form-urlencoded"));
+      expect!(res.text().unwrap()).to_not(be_equal_to("number=0&string=&array=0&array=".to_string()));
+    },
+    Err(_) => {
+      panic!("expected {} response but request failed", status);
+    }
+  };
+
+  let mismatches = unsafe {
+    CStr::from_ptr(pactffi_mock_server_mismatches(port)).to_string_lossy().into_owned()
+  };
+
+  pactffi_cleanup_mock_server(port);
+
+  expect!(mismatches).to(be_equal_to("[]"));
+}