diff --git a/guide.md b/guide.md
index 76f781d096..72f0261f72 100644
--- a/guide.md
+++ b/guide.md
@@ -144,8 +144,11 @@ The parameter of `rrweb.record` accepts the following options.
 | blockSelector            | null               | Use a string to configure which selector should be blocked, refer to the [privacy](#privacy) chapter                                                                                          |
 | ignoreClass              | 'rr-ignore'        | Use a string or RegExp to configure which elements should be ignored, refer to the [privacy](#privacy) chapter                                                                                |
 | ignoreCSSAttributes      | null               | array of CSS attributes that should be ignored                                                                                                                                                |
+| maskAllText                  | false              | mask all text content as \*                                                                                                                                                                  |
 | maskTextClass            | 'rr-mask'          | Use a string or RegExp to configure which elements should be masked, refer to the [privacy](#privacy) chapter                                                                                 |
+| unmaskTextClass          | 'rr-unmask'        | Use a string or RegExp to configure which elements should be unmasked, refer to the [privacy](#privacy) chapter                                                                             |
 | maskTextSelector         | null               | Use a string to configure which selector should be masked, refer to the [privacy](#privacy) chapter                                                                                           |
+| unmaskTextSelector       | null               | Use a string to configure which selector should be unmasked, refer to the [privacy](#privacy) chapter                                                                                           |
 | maskAllInputs            | false              | mask all input content as \*                                                                                                                                                                  |
 | maskInputOptions         | { password: true } | mask some kinds of input \*<br />refer to the [list](https://github.com/rrweb-io/rrweb/blob/588164aa12f1d94576f89ae0210b98f6e971c895/packages/rrweb-snapshot/src/types.ts#L77-L95)            |
 | maskInputFn              | -                  | customize mask input content recording logic                                                                                                                                                  |
@@ -170,6 +173,7 @@ You may find some contents on the webpage which are not willing to be recorded,
 - An element with the class name `.rr-block` will not be recorded. Instead, it will replay as a placeholder with the same dimension.
 - An element with the class name `.rr-ignore` will not record its input events.
 - All text of elements with the class name `.rr-mask` and their children will be masked.
+- All text of elements with the class name `.rr-unmask` and their children will be unmasked, unless any child is marked with `.rr-mask`.
 - `input[type="password"]` will be masked by default.
 - Mask options to mask the content in input elements.
 
diff --git a/packages/rrweb-snapshot/src/snapshot.ts b/packages/rrweb-snapshot/src/snapshot.ts
index 99a23ff7be..fba069dcf4 100644
--- a/packages/rrweb-snapshot/src/snapshot.ts
+++ b/packages/rrweb-snapshot/src/snapshot.ts
@@ -280,26 +280,89 @@ export function classMatchesRegex(
   regex: RegExp,
   checkAncestors: boolean,
 ): boolean {
-  if (!node) return false;
+  return distanceToClassRegexMatch(node, regex, checkAncestors) >= 0;
+}
+
+function distanceToClassRegexMatch(
+  node: Node | null,
+  regex: RegExp,
+  checkAncestors: boolean,
+  distance = 0,
+): number {
+  if (!node) return -1;
   if (node.nodeType !== node.ELEMENT_NODE) {
-    if (!checkAncestors) return false;
-    return classMatchesRegex(node.parentNode, regex, checkAncestors);
+    if (!checkAncestors) return -1;
+    return distanceToClassRegexMatch(node.parentNode, regex, checkAncestors);
   }
 
   for (let eIndex = (node as HTMLElement).classList.length; eIndex--; ) {
     const className = (node as HTMLElement).classList[eIndex];
     if (regex.test(className)) {
-      return true;
+      return distance;
     }
   }
-  if (!checkAncestors) return false;
-  return classMatchesRegex(node.parentNode, regex, checkAncestors);
+  if (!checkAncestors) return -1;
+  return distanceToClassRegexMatch(
+    node.parentNode,
+    regex,
+    checkAncestors,
+    distance + 1,
+  );
+}
+
+function distanceToSelectorMatch(el: HTMLElement, selector: string): number {
+  if (!el) return -1;
+  if (el.matches(selector)) return 0;
+  const closestParent = el.closest(selector);
+  if (closestParent) {
+    let current = el;
+    let distance = 0;
+    while (current && current !== closestParent) {
+      current = current.parentNode as HTMLElement;
+      if (!current) {
+        return -1;
+      }
+      distance++;
+    }
+    return distance;
+  }
+  return -1;
+}
+
+function distanceToMatch(
+  el: HTMLElement,
+  className: string | RegExp,
+  selector: string | null,
+): number {
+  let classDistance = -1;
+  let selectorDistance = -1;
+
+  if (typeof className === 'string') {
+    classDistance = distanceToSelectorMatch(el, `.${className}`);
+  } else {
+    classDistance = distanceToClassRegexMatch(el, className, true);
+  }
+
+  if (selector) {
+    selectorDistance = distanceToSelectorMatch(el, selector);
+  }
+
+  return selectorDistance >= 0
+    ? classDistance >= 0
+      ? Math.min(classDistance, selectorDistance)
+      : selectorDistance
+    : classDistance >= 0
+    ? classDistance
+    : -1;
 }
 
 export function needMaskingText(
   node: Node,
   maskTextClass: string | RegExp,
   maskTextSelector: string | null,
+  unmaskTextClass: string | RegExp,
+  unmaskTextSelector: string | null,
+  maskAllText: boolean,
 ): boolean {
   const el: HTMLElement | null =
     node.nodeType === node.ELEMENT_NODE
@@ -307,18 +370,20 @@ export function needMaskingText(
       : node.parentElement;
   if (el === null) return false;
 
-  if (typeof maskTextClass === 'string') {
-    if (el.classList.contains(maskTextClass)) return true;
-    if (el.closest(`.${maskTextClass}`)) return true;
-  } else {
-    if (classMatchesRegex(el, maskTextClass, true)) return true;
-  }
+  const maskDistance = distanceToMatch(el, maskTextClass, maskTextSelector);
+  const unmaskDistance = distanceToMatch(
+    el,
+    unmaskTextClass,
+    unmaskTextSelector,
+  );
 
-  if (maskTextSelector) {
-    if (el.matches(maskTextSelector)) return true;
-    if (el.closest(maskTextSelector)) return true;
-  }
-  return false;
+  return maskDistance >= 0
+    ? unmaskDistance >= 0
+      ? maskDistance <= unmaskDistance
+      : true
+    : unmaskDistance >= 0
+    ? false
+    : !!maskAllText;
 }
 
 // https://stackoverflow.com/a/36155560
@@ -412,8 +477,11 @@ function serializeNode(
     mirror: Mirror;
     blockClass: string | RegExp;
     blockSelector: string | null;
+    maskAllText: boolean;
     maskTextClass: string | RegExp;
+    unmaskTextClass: string | RegExp;
     maskTextSelector: string | null;
+    unmaskTextSelector: string | null;
     inlineStylesheet: boolean;
     maskInputOptions: MaskInputOptions;
     maskTextFn: MaskTextFn | undefined;
@@ -433,8 +501,11 @@ function serializeNode(
     mirror,
     blockClass,
     blockSelector,
+    maskAllText,
     maskTextClass,
+    unmaskTextClass,
     maskTextSelector,
+    unmaskTextSelector,
     inlineStylesheet,
     maskInputOptions = {},
     maskTextFn,
@@ -486,8 +557,11 @@ function serializeNode(
       });
     case n.TEXT_NODE:
       return serializeTextNode(n as Text, {
+        maskAllText,
         maskTextClass,
+        unmaskTextClass,
         maskTextSelector,
+        unmaskTextSelector,
         maskTextFn,
         rootId,
       });
@@ -517,13 +591,24 @@ function getRootId(doc: Document, mirror: Mirror): number | undefined {
 function serializeTextNode(
   n: Text,
   options: {
+    maskAllText: boolean;
     maskTextClass: string | RegExp;
+    unmaskTextClass: string | RegExp;
     maskTextSelector: string | null;
+    unmaskTextSelector: string | null;
     maskTextFn: MaskTextFn | undefined;
     rootId: number | undefined;
   },
 ): serializedNode {
-  const { maskTextClass, maskTextSelector, maskTextFn, rootId } = options;
+  const {
+    maskAllText,
+    maskTextClass,
+    unmaskTextClass,
+    maskTextSelector,
+    unmaskTextSelector,
+    maskTextFn,
+    rootId,
+  } = options;
   // The parent node may not be a html element which has a tagName attribute.
   // So just let it be undefined which is ok in this use case.
   const parentTagName = n.parentNode && (n.parentNode as HTMLElement).tagName;
@@ -558,7 +643,14 @@ function serializeTextNode(
     !isStyle &&
     !isScript &&
     textContent &&
-    needMaskingText(n, maskTextClass, maskTextSelector)
+    needMaskingText(
+      n,
+      maskTextClass,
+      maskTextSelector,
+      unmaskTextClass,
+      unmaskTextSelector,
+      maskAllText,
+    )
   ) {
     textContent = maskTextFn
       ? maskTextFn(textContent)
@@ -900,11 +992,14 @@ export function serializeNodeWithId(
     blockClass: string | RegExp;
     blockSelector: string | null;
     maskTextClass: string | RegExp;
+    unmaskTextClass: string | RegExp;
     maskTextSelector: string | null;
+    unmaskTextSelector: string | null;
     skipChild: boolean;
     inlineStylesheet: boolean;
     newlyAddedElement?: boolean;
     maskInputOptions?: MaskInputOptions;
+    maskAllText: boolean;
     maskTextFn: MaskTextFn | undefined;
     maskInputFn: MaskInputFn | undefined;
     slimDOMOptions: SlimDOMOptions;
@@ -931,8 +1026,11 @@ export function serializeNodeWithId(
     mirror,
     blockClass,
     blockSelector,
+    maskAllText,
     maskTextClass,
+    unmaskTextClass,
     maskTextSelector,
+    unmaskTextSelector,
     skipChild = false,
     inlineStylesheet = true,
     maskInputOptions = {},
@@ -956,8 +1054,11 @@ export function serializeNodeWithId(
     mirror,
     blockClass,
     blockSelector,
+    maskAllText,
     maskTextClass,
+    unmaskTextClass,
     maskTextSelector,
+    unmaskTextSelector,
     inlineStylesheet,
     maskInputOptions,
     maskTextFn,
@@ -1028,8 +1129,11 @@ export function serializeNodeWithId(
       mirror,
       blockClass,
       blockSelector,
+      maskAllText,
       maskTextClass,
+      unmaskTextClass,
       maskTextSelector,
+      unmaskTextSelector,
       skipChild,
       inlineStylesheet,
       maskInputOptions,
@@ -1088,8 +1192,11 @@ export function serializeNodeWithId(
             mirror,
             blockClass,
             blockSelector,
+            maskAllText,
             maskTextClass,
+            unmaskTextClass,
             maskTextSelector,
+            unmaskTextSelector,
             skipChild: false,
             inlineStylesheet,
             maskInputOptions,
@@ -1135,8 +1242,11 @@ export function serializeNodeWithId(
             mirror,
             blockClass,
             blockSelector,
+            maskAllText,
             maskTextClass,
+            unmaskTextClass,
             maskTextSelector,
+            unmaskTextSelector,
             skipChild: false,
             inlineStylesheet,
             maskInputOptions,
@@ -1176,8 +1286,11 @@ function snapshot(
     mirror?: Mirror;
     blockClass?: string | RegExp;
     blockSelector?: string | null;
+    maskAllText?: boolean;
     maskTextClass?: string | RegExp;
+    unmaskTextClass?: string | RegExp;
     maskTextSelector?: string | null;
+    unmaskTextSelector?: string | null;
     inlineStylesheet?: boolean;
     maskAllInputs?: boolean | MaskInputOptions;
     maskTextFn?: MaskTextFn;
@@ -1205,8 +1318,11 @@ function snapshot(
     mirror = new Mirror(),
     blockClass = 'rr-block',
     blockSelector = null,
+    maskAllText = false,
     maskTextClass = 'rr-mask',
+    unmaskTextClass = 'rr-unmask',
     maskTextSelector = null,
+    unmaskTextSelector = null,
     inlineStylesheet = true,
     inlineImages = false,
     recordCanvas = false,
@@ -1271,8 +1387,11 @@ function snapshot(
     mirror,
     blockClass,
     blockSelector,
+    maskAllText,
     maskTextClass,
+    unmaskTextClass,
     maskTextSelector,
+    unmaskTextSelector,
     skipChild: false,
     inlineStylesheet,
     maskInputOptions,
diff --git a/packages/rrweb-snapshot/test/snapshot.test.ts b/packages/rrweb-snapshot/test/snapshot.test.ts
index 75d635e0c0..9926d1c8bb 100644
--- a/packages/rrweb-snapshot/test/snapshot.test.ts
+++ b/packages/rrweb-snapshot/test/snapshot.test.ts
@@ -6,6 +6,7 @@ import {
   absoluteToStylesheet,
   serializeNodeWithId,
   _isBlockedElement,
+  needMaskingText,
 } from '../src/snapshot';
 import { serializedNodeWithId } from '../src/types';
 import { Mirror } from '../src/utils';
@@ -143,8 +144,11 @@ describe('style elements', () => {
       mirror: new Mirror(),
       blockClass: 'blockblock',
       blockSelector: null,
+      maskAllText: false,
       maskTextClass: 'maskmask',
+      unmaskTextClass: 'unmaskmask',
       maskTextSelector: null,
+      unmaskTextSelector: null,
       skipChild: false,
       inlineStylesheet: true,
       maskTextFn: undefined,
@@ -188,8 +192,11 @@ describe('scrollTop/scrollLeft', () => {
       mirror: new Mirror(),
       blockClass: 'blockblock',
       blockSelector: null,
+      maskAllText: false,
       maskTextClass: 'maskmask',
+      unmaskTextClass: 'unmaskmask',
       maskTextSelector: null,
+      unmaskTextSelector: null,
       skipChild: false,
       inlineStylesheet: true,
       maskTextFn: undefined,
@@ -218,3 +225,222 @@ describe('scrollTop/scrollLeft', () => {
     });
   });
 });
+
+describe('needMaskingText', () => {
+  const render = (html: string): HTMLDivElement => {
+    document.write(html);
+    return document.querySelector('div')!;
+  };
+
+  it('should not mask by default', () => {
+    const el = render(`<div class='foo'>Lorem ipsum</div>`);
+    expect(
+      needMaskingText(el, 'maskmask', null, 'unmaskmask', null, false),
+    ).toEqual(false);
+  });
+
+  it('should mask if the masking class is matched', () => {
+    const el = render(`<div class='foo maskmask'>Lorem ipsum</div>`);
+    expect(
+      needMaskingText(el, 'maskmask', null, 'unmaskmask', null, false),
+    ).toEqual(true);
+    expect(
+      needMaskingText(el, /^maskmask$/, null, /^unmaskmask$/, null, false),
+    ).toEqual(true);
+  });
+
+  it('should mask if the masking class is matched on an ancestor', () => {
+    const el = render(
+      `<div class='foo maskmask'><span>Lorem ipsum</span></div>`,
+    );
+    expect(
+      needMaskingText(
+        el.children[0],
+        'maskmask',
+        null,
+        'unmaskmask',
+        null,
+        false,
+      ),
+    ).toEqual(true);
+    expect(
+      needMaskingText(
+        el.children[0],
+        /^maskmask$/,
+        null,
+        /^unmaskmask$/,
+        null,
+        false,
+      ),
+    ).toEqual(true);
+  });
+
+  it('should mask if the masking selector is matched', () => {
+    const el = render(`<div class='foo'>Lorem ipsum</div>`);
+    expect(
+      needMaskingText(el, 'maskmask', '.foo', 'unmaskmask', null, false),
+    ).toEqual(true);
+  });
+
+  it('should mask if the masking selector is matched on an ancestor', () => {
+    const el = render(`<div class='foo'><span>Lorem ipsum</span></div>`);
+    expect(
+      needMaskingText(
+        el.children[0],
+        'maskmask',
+        '.foo',
+        'unmaskmask',
+        null,
+        false,
+      ),
+    ).toEqual(true);
+  });
+
+  it('should mask by default', () => {
+    const el = render(`<div class='foo'>Lorem ipsum</div>`);
+    expect(
+      needMaskingText(el, 'maskmask', null, 'unmaskmask', null, true),
+    ).toEqual(true);
+  });
+
+  it('should not mask if the un-masking class is matched', () => {
+    const el = render(`<div class='foo unmaskmask'>Lorem ipsum</div>`);
+    expect(
+      needMaskingText(el, 'maskmask', null, 'unmaskmask', null, true),
+    ).toEqual(false);
+    expect(
+      needMaskingText(el, /^maskmask$/, null, /^unmaskmask$/, null, true),
+    ).toEqual(false);
+  });
+
+  it('should not mask if the un-masking class is matched on an ancestor', () => {
+    const el = render(
+      `<div class='foo unmaskmask'><span>Lorem ipsum</span></div>`,
+    );
+    expect(
+      needMaskingText(
+        el.children[0],
+        'maskmask',
+        null,
+        'unmaskmask',
+        null,
+        true,
+      ),
+    ).toEqual(false);
+    expect(
+      needMaskingText(
+        el.children[0],
+        /^maskmask$/,
+        null,
+        /^unmaskmask$/,
+        null,
+        true,
+      ),
+    ).toEqual(false);
+  });
+
+  it('should mask if the masking class is more specific than the unmasking class', () => {
+    const el = render(
+      `<div class='unmaskmask'><div class='maskmask'><span>Lorem ipsum</span><div></div>`,
+    );
+    expect(
+      needMaskingText(
+        el.children[0].children[0],
+        'maskmask',
+        null,
+        'unmaskmask',
+        null,
+        true,
+      ),
+    ).toEqual(true);
+    expect(
+      needMaskingText(
+        el.children[0].children[0],
+        /^maskmask$/,
+        null,
+        /^unmaskmask$/,
+        null,
+        true,
+      ),
+    ).toEqual(true);
+  });
+
+  it('should not mask if the unmasking class is more specific than the masking class', () => {
+    const el = render(
+      `<div class='maskmask'><div class='unmaskmask'><span>Lorem ipsum</span><div></div>`,
+    );
+    expect(
+      needMaskingText(
+        el.children[0].children[0],
+        'maskmask',
+        null,
+        'unmaskmask',
+        null,
+        true,
+      ),
+    ).toEqual(false);
+    expect(
+      needMaskingText(
+        el.children[0].children[0],
+        /^maskmask$/,
+        null,
+        /^unmaskmask$/,
+        null,
+        true,
+      ),
+    ).toEqual(false);
+  });
+
+  it('should not mask if the unmasking selector is matched', () => {
+    const el = render(`<div class='foo'>Lorem ipsum</div>`);
+    expect(
+      needMaskingText(el, 'maskmask', null, 'unmaskmask', '.foo', true),
+    ).toEqual(false);
+  });
+
+  it('should not mask if the unmasking selector is matched on an ancestor', () => {
+    const el = render(`<div class='foo'><span>Lorem ipsum</span></div>`);
+    expect(
+      needMaskingText(
+        el.children[0],
+        'maskmask',
+        null,
+        'unmaskmask',
+        '.foo',
+        true,
+      ),
+    ).toEqual(false);
+  });
+
+  it('should mask if the masking selector is more specific than the unmasking selector', () => {
+    const el = render(
+      `<div class='foo'><div class='bar'><span>Lorem ipsum</span><div></div>`,
+    );
+    expect(
+      needMaskingText(
+        el.children[0].children[0],
+        'maskmask',
+        '.bar',
+        'unmaskmask',
+        '.foo',
+        true,
+      ),
+    ).toEqual(true);
+  });
+
+  it('should not mask if the unmasking selector is more specific than the masking selector', () => {
+    const el = render(
+      `<div class='bar'><div class='foo'><span>Lorem ipsum</span><div></div>`,
+    );
+    expect(
+      needMaskingText(
+        el.children[0].children[0],
+        'maskmask',
+        '.bar',
+        'unmaskmask',
+        '.foo',
+        true,
+      ),
+    ).toEqual(false);
+  });
+});
diff --git a/packages/rrweb/src/record/index.ts b/packages/rrweb/src/record/index.ts
index e40d971613..2f4b9504d7 100644
--- a/packages/rrweb/src/record/index.ts
+++ b/packages/rrweb/src/record/index.ts
@@ -56,8 +56,11 @@ function record<T = eventWithTime>(
     blockClass = 'rr-block',
     blockSelector = null,
     ignoreClass = 'rr-ignore',
+    maskAllText = false,
     maskTextClass = 'rr-mask',
+    unmaskTextClass = 'rr-unmask',
     maskTextSelector = null,
+    unmaskTextSelector = null,
     inlineStylesheet = true,
     maskAllInputs,
     maskInputOptions: _maskInputOptions,
@@ -300,8 +303,11 @@ function record<T = eventWithTime>(
     bypassOptions: {
       blockClass,
       blockSelector,
+      maskAllText,
       maskTextClass,
+      unmaskTextClass,
       maskTextSelector,
+      unmaskTextSelector,
       inlineStylesheet,
       maskInputOptions,
       dataURLOptions,
@@ -340,8 +346,11 @@ function record<T = eventWithTime>(
       mirror,
       blockClass,
       blockSelector,
+      maskAllText,
       maskTextClass,
+      unmaskTextClass,
       maskTextSelector,
+      unmaskTextSelector,
       inlineStylesheet,
       maskAllInputs: maskInputOptions,
       maskTextFn,
@@ -520,8 +529,11 @@ function record<T = eventWithTime>(
           },
           blockClass,
           ignoreClass,
+          maskAllText,
           maskTextClass,
+          unmaskTextClass,
           maskTextSelector,
+          unmaskTextSelector,
           maskInputOptions,
           inlineStylesheet,
           sampling,
diff --git a/packages/rrweb/src/record/mutation.ts b/packages/rrweb/src/record/mutation.ts
index 179272c098..3a7b05615d 100644
--- a/packages/rrweb/src/record/mutation.ts
+++ b/packages/rrweb/src/record/mutation.ts
@@ -158,8 +158,11 @@ export default class MutationBuffer {
   private mutationCb: observerParam['mutationCb'];
   private blockClass: observerParam['blockClass'];
   private blockSelector: observerParam['blockSelector'];
+  private maskAllText: observerParam['maskAllText'];
   private maskTextClass: observerParam['maskTextClass'];
+  private unmaskTextClass: observerParam['unmaskTextClass'];
   private maskTextSelector: observerParam['maskTextSelector'];
+  private unmaskTextSelector: observerParam['unmaskTextSelector'];
   private inlineStylesheet: observerParam['inlineStylesheet'];
   private maskInputOptions: observerParam['maskInputOptions'];
   private maskTextFn: observerParam['maskTextFn'];
@@ -181,8 +184,11 @@ export default class MutationBuffer {
       'mutationCb',
       'blockClass',
       'blockSelector',
+      'maskAllText',
       'maskTextClass',
+      'unmaskTextClass',
       'maskTextSelector',
+      'unmaskTextSelector',
       'inlineStylesheet',
       'maskInputOptions',
       'maskTextFn',
@@ -298,8 +304,11 @@ export default class MutationBuffer {
         mirror: this.mirror,
         blockClass: this.blockClass,
         blockSelector: this.blockSelector,
+        maskAllText: this.maskAllText,
         maskTextClass: this.maskTextClass,
+        unmaskTextClass: this.unmaskTextClass,
         maskTextSelector: this.maskTextSelector,
+        unmaskTextSelector: this.unmaskTextSelector,
         skipChild: true,
         newlyAddedElement: true,
         inlineStylesheet: this.inlineStylesheet,
@@ -485,6 +494,9 @@ export default class MutationBuffer {
                 m.target,
                 this.maskTextClass,
                 this.maskTextSelector,
+                this.unmaskTextClass,
+                this.unmaskTextSelector,
+                this.maskAllText,
               ) && value
                 ? this.maskTextFn
                   ? this.maskTextFn(value)
diff --git a/packages/rrweb/src/types.ts b/packages/rrweb/src/types.ts
index 4548717cd6..9a85427f89 100644
--- a/packages/rrweb/src/types.ts
+++ b/packages/rrweb/src/types.ts
@@ -25,6 +25,7 @@ import type {
   KeepIframeSrcFn,
   listenerHandler,
   maskTextClass,
+  unmaskTextClass,
   mediaInteractionCallback,
   mouseInteractionCallBack,
   mousemoveCallBack,
@@ -45,8 +46,11 @@ export type recordOptions<T> = {
   blockClass?: blockClass;
   blockSelector?: string;
   ignoreClass?: string;
+  maskAllText?: boolean;
   maskTextClass?: maskTextClass;
+  unmaskTextClass?: unmaskTextClass;
   maskTextSelector?: string;
+  unmaskTextSelector?: string;
   maskAllInputs?: boolean;
   maskInputOptions?: MaskInputOptions;
   maskInputFn?: MaskInputFn;
@@ -81,8 +85,11 @@ export type observerParam = {
   blockClass: blockClass;
   blockSelector: string | null;
   ignoreClass: string;
+  maskAllText: boolean;
   maskTextClass: maskTextClass;
+  unmaskTextClass: unmaskTextClass;
   maskTextSelector: string | null;
+  unmaskTextSelector: string | null;
   maskInputOptions: MaskInputOptions;
   maskInputFn?: MaskInputFn;
   maskTextFn?: MaskTextFn;
@@ -122,8 +129,11 @@ export type MutationBufferParam = Pick<
   | 'mutationCb'
   | 'blockClass'
   | 'blockSelector'
+  | 'maskAllText'
   | 'maskTextClass'
+  | 'unmaskTextClass'
   | 'maskTextSelector'
+  | 'unmaskTextSelector'
   | 'inlineStylesheet'
   | 'maskInputOptions'
   | 'maskTextFn'
diff --git a/packages/rrweb/test/__snapshots__/integration.test.ts.snap b/packages/rrweb/test/__snapshots__/integration.test.ts.snap
index f2d86c86bb..feb4f59aaa 100644
--- a/packages/rrweb/test/__snapshots__/integration.test.ts.snap
+++ b/packages/rrweb/test/__snapshots__/integration.test.ts.snap
@@ -3106,6 +3106,349 @@ exports[`record integration tests can record node mutations 1`] = `
 ]"
 `;
 
+exports[`record integration tests can selectively unmask parts of the page 1`] = `
+"[
+  {
+    \\"type\\": 0,
+    \\"data\\": {}
+  },
+  {
+    \\"type\\": 1,
+    \\"data\\": {}
+  },
+  {
+    \\"type\\": 4,
+    \\"data\\": {
+      \\"href\\": \\"about:blank\\",
+      \\"width\\": 1920,
+      \\"height\\": 1080
+    }
+  },
+  {
+    \\"type\\": 2,
+    \\"data\\": {
+      \\"node\\": {
+        \\"type\\": 0,
+        \\"childNodes\\": [
+          {
+            \\"type\\": 1,
+            \\"name\\": \\"html\\",
+            \\"publicId\\": \\"\\",
+            \\"systemId\\": \\"\\",
+            \\"id\\": 2
+          },
+          {
+            \\"type\\": 2,
+            \\"tagName\\": \\"html\\",
+            \\"attributes\\": {
+              \\"lang\\": \\"en\\"
+            },
+            \\"childNodes\\": [
+              {
+                \\"type\\": 2,
+                \\"tagName\\": \\"head\\",
+                \\"attributes\\": {},
+                \\"childNodes\\": [
+                  {
+                    \\"type\\": 3,
+                    \\"textContent\\": \\"\\\\n    \\",
+                    \\"id\\": 5
+                  },
+                  {
+                    \\"type\\": 2,
+                    \\"tagName\\": \\"meta\\",
+                    \\"attributes\\": {
+                      \\"charset\\": \\"UTF-8\\"
+                    },
+                    \\"childNodes\\": [],
+                    \\"id\\": 6
+                  },
+                  {
+                    \\"type\\": 3,
+                    \\"textContent\\": \\"\\\\n    \\",
+                    \\"id\\": 7
+                  },
+                  {
+                    \\"type\\": 2,
+                    \\"tagName\\": \\"meta\\",
+                    \\"attributes\\": {
+                      \\"name\\": \\"viewport\\",
+                      \\"content\\": \\"width=device-width, initial-scale=1.0\\"
+                    },
+                    \\"childNodes\\": [],
+                    \\"id\\": 8
+                  },
+                  {
+                    \\"type\\": 3,
+                    \\"textContent\\": \\"\\\\n    \\",
+                    \\"id\\": 9
+                  },
+                  {
+                    \\"type\\": 2,
+                    \\"tagName\\": \\"meta\\",
+                    \\"attributes\\": {
+                      \\"http-equiv\\": \\"X-UA-Compatible\\",
+                      \\"content\\": \\"ie=edge\\"
+                    },
+                    \\"childNodes\\": [],
+                    \\"id\\": 10
+                  },
+                  {
+                    \\"type\\": 3,
+                    \\"textContent\\": \\"\\\\n    \\",
+                    \\"id\\": 11
+                  },
+                  {
+                    \\"type\\": 2,
+                    \\"tagName\\": \\"title\\",
+                    \\"attributes\\": {},
+                    \\"childNodes\\": [
+                      {
+                        \\"type\\": 3,
+                        \\"textContent\\": \\"Unmask text\\",
+                        \\"id\\": 13
+                      }
+                    ],
+                    \\"id\\": 12
+                  },
+                  {
+                    \\"type\\": 3,
+                    \\"textContent\\": \\"\\\\n  \\",
+                    \\"id\\": 14
+                  }
+                ],
+                \\"id\\": 4
+              },
+              {
+                \\"type\\": 3,
+                \\"textContent\\": \\"\\\\n  \\",
+                \\"id\\": 15
+              },
+              {
+                \\"type\\": 2,
+                \\"tagName\\": \\"body\\",
+                \\"attributes\\": {},
+                \\"childNodes\\": [
+                  {
+                    \\"type\\": 3,
+                    \\"textContent\\": \\"\\\\n    \\",
+                    \\"id\\": 17
+                  },
+                  {
+                    \\"type\\": 2,
+                    \\"tagName\\": \\"div\\",
+                    \\"attributes\\": {
+                      \\"class\\": \\"rr-unmask\\"
+                    },
+                    \\"childNodes\\": [
+                      {
+                        \\"type\\": 3,
+                        \\"textContent\\": \\"unmask1\\\\n        \\",
+                        \\"id\\": 19
+                      },
+                      {
+                        \\"type\\": 2,
+                        \\"tagName\\": \\"div\\",
+                        \\"attributes\\": {
+                          \\"class\\": \\"rr-mask\\"
+                        },
+                        \\"childNodes\\": [
+                          {
+                            \\"type\\": 3,
+                            \\"textContent\\": \\"\\\\n            \\",
+                            \\"id\\": 21
+                          },
+                          {
+                            \\"type\\": 2,
+                            \\"tagName\\": \\"span\\",
+                            \\"attributes\\": {},
+                            \\"childNodes\\": [
+                              {
+                                \\"type\\": 3,
+                                \\"textContent\\": \\"*****\\",
+                                \\"id\\": 23
+                              }
+                            ],
+                            \\"id\\": 22
+                          },
+                          {
+                            \\"type\\": 3,
+                            \\"textContent\\": \\"\\\\n        \\",
+                            \\"id\\": 24
+                          }
+                        ],
+                        \\"id\\": 20
+                      },
+                      {
+                        \\"type\\": 3,
+                        \\"textContent\\": \\"\\\\n    \\",
+                        \\"id\\": 25
+                      }
+                    ],
+                    \\"id\\": 18
+                  },
+                  {
+                    \\"type\\": 3,
+                    \\"textContent\\": \\"\\\\n    \\",
+                    \\"id\\": 26
+                  },
+                  {
+                    \\"type\\": 2,
+                    \\"tagName\\": \\"div\\",
+                    \\"attributes\\": {
+                      \\"data-masking\\": \\"false\\"
+                    },
+                    \\"childNodes\\": [
+                      {
+                        \\"type\\": 3,
+                        \\"textContent\\": \\"\\\\n      \\",
+                        \\"id\\": 28
+                      },
+                      {
+                        \\"type\\": 2,
+                        \\"tagName\\": \\"div\\",
+                        \\"attributes\\": {},
+                        \\"childNodes\\": [
+                          {
+                            \\"type\\": 3,
+                            \\"textContent\\": \\"\\\\n        \\",
+                            \\"id\\": 30
+                          },
+                          {
+                            \\"type\\": 2,
+                            \\"tagName\\": \\"div\\",
+                            \\"attributes\\": {
+                              \\"data-masking\\": \\"true\\"
+                            },
+                            \\"childNodes\\": [
+                              {
+                                \\"type\\": 3,
+                                \\"textContent\\": \\"*****\\",
+                                \\"id\\": 32
+                              }
+                            ],
+                            \\"id\\": 31
+                          },
+                          {
+                            \\"type\\": 3,
+                            \\"textContent\\": \\"\\\\n        \\",
+                            \\"id\\": 33
+                          },
+                          {
+                            \\"type\\": 2,
+                            \\"tagName\\": \\"div\\",
+                            \\"attributes\\": {},
+                            \\"childNodes\\": [
+                              {
+                                \\"type\\": 3,
+                                \\"textContent\\": \\"unmask2\\",
+                                \\"id\\": 35
+                              }
+                            ],
+                            \\"id\\": 34
+                          },
+                          {
+                            \\"type\\": 3,
+                            \\"textContent\\": \\"\\\\n      \\",
+                            \\"id\\": 36
+                          }
+                        ],
+                        \\"id\\": 29
+                      },
+                      {
+                        \\"type\\": 3,
+                        \\"textContent\\": \\"\\\\n      \\",
+                        \\"id\\": 37
+                      },
+                      {
+                        \\"type\\": 2,
+                        \\"tagName\\": \\"ul\\",
+                        \\"attributes\\": {},
+                        \\"childNodes\\": [],
+                        \\"id\\": 38
+                      },
+                      {
+                        \\"type\\": 3,
+                        \\"textContent\\": \\"\\\\n    \\",
+                        \\"id\\": 39
+                      }
+                    ],
+                    \\"id\\": 27
+                  },
+                  {
+                    \\"type\\": 3,
+                    \\"textContent\\": \\"\\\\n  \\\\n    \\",
+                    \\"id\\": 40
+                  },
+                  {
+                    \\"type\\": 2,
+                    \\"tagName\\": \\"script\\",
+                    \\"attributes\\": {},
+                    \\"childNodes\\": [
+                      {
+                        \\"type\\": 3,
+                        \\"textContent\\": \\"SCRIPT_PLACEHOLDER\\",
+                        \\"id\\": 42
+                      }
+                    ],
+                    \\"id\\": 41
+                  },
+                  {
+                    \\"type\\": 3,
+                    \\"textContent\\": \\"\\\\n    \\\\n    \\\\n\\\\n\\",
+                    \\"id\\": 43
+                  }
+                ],
+                \\"id\\": 16
+              }
+            ],
+            \\"id\\": 3
+          }
+        ],
+        \\"id\\": 1
+      },
+      \\"initialOffset\\": {
+        \\"left\\": 0,
+        \\"top\\": 0
+      }
+    }
+  },
+  {
+    \\"type\\": 3,
+    \\"data\\": {
+      \\"source\\": 0,
+      \\"texts\\": [],
+      \\"attributes\\": [],
+      \\"removes\\": [],
+      \\"adds\\": [
+        {
+          \\"parentId\\": 38,
+          \\"nextId\\": null,
+          \\"node\\": {
+            \\"type\\": 2,
+            \\"tagName\\": \\"li\\",
+            \\"attributes\\": {
+              \\"class\\": \\"rr-mask\\"
+            },
+            \\"childNodes\\": [],
+            \\"id\\": 44
+          }
+        },
+        {
+          \\"parentId\\": 44,
+          \\"nextId\\": null,
+          \\"node\\": {
+            \\"type\\": 3,
+            \\"textContent\\": \\"*** **** ****\\",
+            \\"id\\": 45
+          }
+        }
+      ]
+    }
+  }
+]"
+`;
+
 exports[`record integration tests can use maskInputOptions to configure which type of inputs should be masked 1`] = `
 "[
   {
diff --git a/packages/rrweb/test/html/unmask-text.html b/packages/rrweb/test/html/unmask-text.html
new file mode 100644
index 0000000000..a71dc04205
--- /dev/null
+++ b/packages/rrweb/test/html/unmask-text.html
@@ -0,0 +1,23 @@
+<!DOCTYPE html>
+<html lang="en">
+  <head>
+    <meta charset="UTF-8" />
+    <meta name="viewport" content="width=device-width, initial-scale=1.0" />
+    <meta http-equiv="X-UA-Compatible" content="ie=edge" />
+    <title>Unmask text</title>
+  </head>
+  <body>
+    <div class="rr-unmask">unmask1
+        <div class="rr-mask">
+            <span>mask1</span>
+        </div>
+    </div>
+    <div data-masking="false">
+      <div>
+        <div data-masking="true">mask2</div>
+        <div>unmask2</div>
+      </div>
+      <ul></ul>
+    </div>
+  </body>
+</html>
diff --git a/packages/rrweb/test/integration.test.ts b/packages/rrweb/test/integration.test.ts
index 82ce7d1933..54d26495b8 100644
--- a/packages/rrweb/test/integration.test.ts
+++ b/packages/rrweb/test/integration.test.ts
@@ -871,4 +871,27 @@ describe('record integration tests', function (this: ISuite) {
     )) as eventWithTime[];
     assertSnapshot(snapshots);
   });
+
+  it('can selectively unmask parts of the page', async () => {
+    const page: puppeteer.Page = await browser.newPage();
+    await page.goto('about:blank');
+    await page.setContent(getHtml.call(this, 'unmask-text.html', {
+      maskAllText: true,
+      maskTextSelector: '[data-masking="true"]',
+      unmaskTextSelector: '[data-masking="false"]',
+    }));
+
+    await page.evaluate(() => {
+      const li = document.createElement('li');
+      const ul = document.querySelector('ul') as HTMLUListElement;
+      li.className = 'rr-mask';
+      ul.appendChild(li);
+      li.innerText = 'new list item';
+    });
+
+    const snapshots = (await page.evaluate(
+      'window.snapshots',
+    )) as eventWithTime[];
+    assertSnapshot(snapshots);
+  });
 });
diff --git a/packages/types/src/index.ts b/packages/types/src/index.ts
index d2ed8ded5b..d2cf125b87 100644
--- a/packages/types/src/index.ts
+++ b/packages/types/src/index.ts
@@ -179,6 +179,7 @@ export type canvasEventWithTime = eventWithTime & {
 export type blockClass = string | RegExp;
 
 export type maskTextClass = string | RegExp;
+export type unmaskTextClass = string | RegExp;
 
 export type SamplingStrategy = Partial<{
   /**