diff --git a/backend/announcements/admin.py b/backend/announcements/admin.py
new file mode 100644
index 0000000..ba0a287
--- /dev/null
+++ b/backend/announcements/admin.py
@@ -0,0 +1,13 @@
+from django.conf import settings
+from django.contrib import admin
+from django.contrib.auth.models import Permission
+from django.shortcuts import redirect
+from django.urls import reverse
+
+from announcements.models import (
+    Audience,
+    Announcement
+)
+
+admin.site.register(Audience)
+admin.site.register(Announcement)
diff --git a/backend/announcements/migrations/0001_initial.py b/backend/announcements/migrations/0001_initial.py
new file mode 100644
index 0000000..a0bc9fc
--- /dev/null
+++ b/backend/announcements/migrations/0001_initial.py
@@ -0,0 +1,33 @@
+# Generated by Django 4.2.5 on 2023-10-13 17:21
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    initial = True
+
+    dependencies = [
+    ]
+
+    operations = [
+        migrations.CreateModel(
+            name='Audience',
+            fields=[
+                ('id', models.AutoField(auto_created=True, primary_key=True, serialize=False, verbose_name='ID')),
+                ('name', models.CharField(choices=[('MOBILE', 'Penn Mobile'), ('OHQ', 'OHQ'), ('CLUBS', 'Penn Clubs'), ('COURSE_PLAN', 'Penn Course Plan'), ('COURSE_REVIEW', 'Penn Course Review'), ('COURSE_ALERT', 'Penn Course Alert')], max_length=20)),
+            ],
+        ),
+        migrations.CreateModel(
+            name='Announcement',
+            fields=[
+                ('id', models.AutoField(auto_created=True, primary_key=True, serialize=False, verbose_name='ID')),
+                ('title', models.CharField(blank=True, max_length=255, null=True)),
+                ('message', models.TextField()),
+                ('announcement_type', models.IntegerField(choices=[(1, 'Banner'), (2, 'Issue'), (3, 'Notice')], default=3)),
+                ('release_time', models.DateTimeField(auto_now_add=True)),
+                ('end_time', models.DateTimeField(blank=True, null=True)),
+                ('audiences', models.ManyToManyField(related_name='announcements', to='announcements.audience')),
+            ],
+        ),
+    ]
diff --git a/backend/announcements/migrations/__init__.py b/backend/announcements/migrations/__init__.py
new file mode 100644
index 0000000..e69de29
diff --git a/backend/announcements/models.py b/backend/announcements/models.py
index 3808ddf..6d19df5 100644
--- a/backend/announcements/models.py
+++ b/backend/announcements/models.py
@@ -1,10 +1,8 @@
 from django.db import models
-from django.contrib.postgres.fields import ArrayField
 
-
-class Announcement(models.Model):
+class Audience(models.Model):
     """
-    Represents an announcement in any of labs services.
+    Represents a product that an announcement is intended for.
     """
 
     AUDIENCE_MOBILE = "MOBILE"
@@ -23,9 +21,19 @@ class Announcement(models.Model):
         (AUDIENCE_COURSE_ALERT, "Penn Course Alert"),
     ]
 
-    ANNOUNCEMENT_BANNER = "BANNER"
-    ANNOUNCEMENT_ISSUE = "ISSUE"
-    ANNOUNCEMENT_NOTICE = "NOTICE"
+    name = models.CharField(choices=AUDIENCE_CHOICES, max_length=20)
+
+    def __str__(self):
+        return self.name
+
+class Announcement(models.Model):
+    """
+    Represents an announcement for any of the Penn Labs services.
+    """
+
+    ANNOUNCEMENT_BANNER = 1
+    ANNOUNCEMENT_ISSUE = 2
+    ANNOUNCEMENT_NOTICE = 3
 
     ANNOUNCEMENT_CHOICES = [
         (ANNOUNCEMENT_BANNER, "Banner"),
@@ -39,20 +47,13 @@ class Announcement(models.Model):
         null=True,
     )
     message = models.TextField()
-    announcement_type = models.CharField(
-        max_length=20,
+    announcement_type = models.IntegerField(
         choices=ANNOUNCEMENT_CHOICES,
         default=ANNOUNCEMENT_NOTICE,
     )
-    audience = ArrayField(
-        models.CharField(max_length=20, choices=AUDIENCE_CHOICES), blank=True
-    )
-    schedule = ArrayField(
-        ArrayField(
-            models.DateTimeField(),
-            size=2,
-        ),
-    )
+    audiences = models.ManyToManyField("Audience", related_name="announcements")
+    release_time = models.DateTimeField(auto_now_add=True)
+    end_time = models.DateTimeField(null=True, blank=True)
 
     def __str__(self):
-        return f"[{self.announcement_type}: {self.audience}] @ {self.schedule} {self.title} - {self.message}"
+        return f"[{self.get_announcement_type_display()} for {','.join([audience.name for audience in self.audiences.all()])}] starting at {self.release_time.strftime('%m-%d-%Y %H:%M:%S')} {f'''to {self.end_time.strftime('%m-%d-%Y %H:%M:%S')}''' if self.end_time else ''} | {f'{self.title}: ' if self.title else ''} {self.message}"
diff --git a/backend/announcements/permissions.py b/backend/announcements/permissions.py
new file mode 100644
index 0000000..5a8be98
--- /dev/null
+++ b/backend/announcements/permissions.py
@@ -0,0 +1,12 @@
+from rest_framework import permissions
+
+class IsSuperuser(permissions.BasePermission):
+    """
+    Grants permission if the current user is a superuser.
+    """
+
+    def has_object_permission(self, request, view, obj):
+        return request.user.is_authenticated and request.user.is_superuser
+
+    def has_permission(self, request, view):
+        return request.user.is_authenticated and request.user.is_superuser
\ No newline at end of file
diff --git a/backend/announcements/serializers.py b/backend/announcements/serializers.py
index 7913ed7..20c0630 100644
--- a/backend/announcements/serializers.py
+++ b/backend/announcements/serializers.py
@@ -1,8 +1,14 @@
 from rest_framework import serializers
-from announcements.models import Announcement
+from announcements.models import Announcement, Audience
 
+class AudienceSerializer(serializers.ModelSerializer):
+
+    class Meta:
+        model = Audience
+        fields = "__all__"
 
 class AnnouncementSerializer(serializers.ModelSerializer):
+
     class Meta:
         model = Announcement
-        fields = ("id", "title", "message", "announcement_type", "audience", "schedule")
+        fields = "__all__"
diff --git a/backend/announcements/urls.py b/backend/announcements/urls.py
index c09e230..c533b75 100644
--- a/backend/announcements/urls.py
+++ b/backend/announcements/urls.py
@@ -1,6 +1,8 @@
 from django.urls import path
-from announcements.views import AnnouncementsView
+from announcements.views import AnnouncementsViewSet
+from rest_framework import routers
 
-app_name = "announcement"
-
-urlpatterns = [path("list", AnnouncementsView.as_view(), name="list")]
+app_name = "announcements"
+router = routers.SimpleRouter()
+router.register("", AnnouncementsViewSet)
+urlpatterns = router.urls
diff --git a/backend/announcements/views.py b/backend/announcements/views.py
index 47490f4..eeb41c2 100644
--- a/backend/announcements/views.py
+++ b/backend/announcements/views.py
@@ -1,12 +1,14 @@
 from announcements.serializers import AnnouncementSerializer
-from rest_framework import generics, mixins, status, viewsets
+from rest_framework import viewsets
 from announcements.models import Announcement
-from rest_framework.response import Response
+from announcements.permissions import IsSuperuser
 
 
-class AnnouncementsView(generics.ListAPIView):
+class AnnouncementsViewSet(viewsets.ModelViewSet):
     serializer_class = AnnouncementSerializer
+    queryset = Announcement.objects.all()
 
-    def list(self, request):
-        announcement_list = Announcement.objects.all()
-        return Response(announcement_list)
+    def get_permissions(self):
+        if self.request.method != "GET":
+            self.permission_classes = [IsSuperuser]
+        return super(AnnouncementsViewSet, self).get_permissions()