diff --git a/modules/userId/index.js b/modules/userId/index.js
index a53de7aefb0..199934f4cdb 100644
--- a/modules/userId/index.js
+++ b/modules/userId/index.js
@@ -592,9 +592,6 @@ function refreshUserIds(options, callback) {
   initializeSubmodulesAndExecuteCallbacks(function() {
     let consentData = gdprDataHandler.getConsentData()
 
-    const storedConsentData = getStoredConsentData();
-    setStoredConsentData(consentData);
-
     // gdpr consent with purpose one is required, otherwise exit immediately
     let {userIdModules, hasValidated} = validateGdprEnforcement(submodules, consentData);
     if (!hasValidated && !hasGDPRConsent(consentData)) {
@@ -602,6 +599,10 @@ function refreshUserIds(options, callback) {
       return;
     }
 
+    // we always want the latest consentData stored, even if we don't execute any submodules
+    const storedConsentData = getStoredConsentData();
+    setStoredConsentData(consentData);
+
     let callbackSubmodules = [];
     for (let submodule of userIdModules) {
       if (submoduleNames.length > 0 &&
@@ -691,10 +692,6 @@ function populateSubmoduleId(submodule, consentData, storedConsentData, forceRef
  * @returns {SubmoduleContainer[]} initialized submodules
  */
 function initSubmodules(submodules, consentData) {
-  // we always want the latest consentData stored, even if we don't execute any submodules
-  const storedConsentData = getStoredConsentData();
-  setStoredConsentData(consentData);
-
   // gdpr consent with purpose one is required, otherwise exit immediately
   let { userIdModules, hasValidated } = validateGdprEnforcement(submodules, consentData);
   if (!hasValidated && !hasGDPRConsent(consentData)) {
@@ -702,6 +699,10 @@ function initSubmodules(submodules, consentData) {
     return [];
   }
 
+  // we always want the latest consentData stored, even if we don't execute any submodules
+  const storedConsentData = getStoredConsentData();
+  setStoredConsentData(consentData);
+
   return userIdModules.reduce((carry, submodule) => {
     populateSubmoduleId(submodule, consentData, storedConsentData, false);
     carry.push(submodule);