diff --git a/modules/greenbidsAnalyticsAdapter.js b/modules/greenbidsAnalyticsAdapter.js
index d5aff5ab32a..edc0c9c6c5c 100644
--- a/modules/greenbidsAnalyticsAdapter.js
+++ b/modules/greenbidsAnalyticsAdapter.js
@@ -44,10 +44,6 @@ export const greenbidsAnalyticsAdapter = Object.assign(adapter({ANALYTICS_SERVER
       logError('"options.pbuid" is required.');
       return false;
     }
-    analyticsOptions.sampled = true;
-    if (typeof config.options.sampling === 'number') {
-      analyticsOptions.sampled = Math.random() < parseFloat(config.options.sampling);
-    }
 
     analyticsOptions.pbuid = config.options.pbuid
     analyticsOptions.server = ANALYTICS_SERVER;
@@ -149,15 +145,13 @@ export const greenbidsAnalyticsAdapter = Object.assign(adapter({ANALYTICS_SERVER
     });
   },
   track({eventType, args}) {
-    if (analyticsOptions.sampled) {
-      switch (eventType) {
-        case BID_TIMEOUT:
-          this.handleBidTimeout(args);
-          break;
-        case AUCTION_END:
-          this.handleAuctionEnd(args);
-          break;
-      }
+    switch (eventType) {
+      case BID_TIMEOUT:
+        this.handleBidTimeout(args);
+        break;
+      case AUCTION_END:
+        this.handleAuctionEnd(args);
+        break;
     }
   },
   getAnalyticsOptions() {
diff --git a/test/spec/modules/greenbidsAnalyticsAdapter_spec.js b/test/spec/modules/greenbidsAnalyticsAdapter_spec.js
index b3cbf4c47c2..870fbd23870 100644
--- a/test/spec/modules/greenbidsAnalyticsAdapter_spec.js
+++ b/test/spec/modules/greenbidsAnalyticsAdapter_spec.js
@@ -389,7 +389,6 @@ describe('Greenbids Prebid AnalyticsAdapter Testing', function () {
     it('should parse config correctly with optional values', function () {
       expect(greenbidsAnalyticsAdapter.getAnalyticsOptions().options).to.deep.equal(configOptions);
       expect(greenbidsAnalyticsAdapter.getAnalyticsOptions().pbuid).to.equal(configOptions.pbuid);
-      expect(greenbidsAnalyticsAdapter.getAnalyticsOptions().sampled).to.equal(false);
     });
 
     it('should not enable Analytics when pbuid is missing', function () {
@@ -400,19 +399,5 @@ describe('Greenbids Prebid AnalyticsAdapter Testing', function () {
       const validConfig = greenbidsAnalyticsAdapter.initConfig(configOptions);
       expect(validConfig).to.equal(false);
     });
-    it('should fall back to default value when sampling factor is not number', function () {
-      const configOptions = {
-        options: {
-          pbuid: pbuid,
-          sampling: 'string',
-        }
-      };
-      greenbidsAnalyticsAdapter.enableAnalytics({
-        provider: 'greenbidsAnalytics',
-        options: configOptions
-      });
-
-      expect(greenbidsAnalyticsAdapter.getAnalyticsOptions().sampled).to.equal(false);
-    });
   });
 });