diff --git a/src/constants.json b/src/constants.json
index f198c8fcac4..14def05b85e 100644
--- a/src/constants.json
+++ b/src/constants.json
@@ -163,7 +163,6 @@
     "MAIN": 3
   },
   "NATIVE_KEYS_THAT_ARE_NOT_ASSETS": [
-    "privacyLink",
     "clickUrl",
     "sendTargetingKeys",
     "adTemplate",
diff --git a/src/native.js b/src/native.js
index 927423c8d72..31606d4d594 100644
--- a/src/native.js
+++ b/src/native.js
@@ -480,6 +480,11 @@ export function toOrtbNativeRequest(legacyNativeAssets) {
       continue;
     }
 
+    if (key === 'privacyLink') {
+      ortb.privacy = 1;
+      continue;
+    }
+
     const asset = legacyNativeAssets[key];
     let required = 0;
     if (asset.required && isBoolean(asset.required)) {
@@ -623,6 +628,9 @@ export function fromOrtbNativeRequest(openRTBRequest) {
         oldNativeObject[prebidAssetName].len = asset.data.len;
       }
     }
+    if (openRTBRequest.privacy) {
+      oldNativeObject.privacyLink = { required: false };
+    }
     // video was not supported by old prebid assets
   }
   return oldNativeObject;
@@ -696,8 +704,11 @@ export function legacyPropertiesToOrtbNative(legacyNative) {
         // in general, native trackers seem to be neglected and/or broken
         response.jstracker = Array.isArray(value) ? value.join('') : value;
         break;
+      case 'privacyLink':
+        response.privacy = value;
+        break;
     }
-  })
+  });
   return response;
 }
 
diff --git a/test/spec/native_spec.js b/test/spec/native_spec.js
index dee177d4b9b..bbec711e9c5 100644
--- a/test/spec/native_spec.js
+++ b/test/spec/native_spec.js
@@ -860,6 +860,9 @@ describe('validate native', function () {
             }]
           },
           address: {},
+          privacyLink: {
+            required: true
+          }
         },
       },
     };
@@ -915,6 +918,7 @@ describe('validate native', function () {
         type: 9,
       }
     });
+    expect(ortb.privacy).to.equal(1);
   });
 
   ['bogusKey', 'clickUrl', 'privacyLink'].forEach(nativeKey => {
@@ -1022,11 +1026,14 @@ describe('validate native', function () {
     expect(oldNativeRequest.sponsoredBy).to.include({
       required: true,
       len: 25
-    })
+    });
     expect(oldNativeRequest.body).to.include({
       required: true,
       len: 140
-    })
+    });
+    expect(oldNativeRequest.privacyLink).to.include({
+      required: false
+    });
   });
 
   if (FEATURES.NATIVE) {
@@ -1197,6 +1204,12 @@ describe('legacyPropertiesToOrtbNative', () => {
       expect(native.jstracker).to.eql('some-markupsome-other-markup');
     })
   });
+  describe('privacylink', () => {
+    it('should convert privacyLink to privacy', () => {
+      const native = legacyPropertiesToOrtbNative({privacyLink: 'https:/my-privacy-link.com'});
+      expect(native.privacy).to.eql('https:/my-privacy-link.com');
+    })
+  })
 });
 
 describe('fireImpressionTrackers', () => {