diff --git a/modules/liveIntentIdSystem.js b/modules/liveIntentIdSystem.js
index 900b0c41119..cc43f6f6f84 100644
--- a/modules/liveIntentIdSystem.js
+++ b/modules/liveIntentIdSystem.js
@@ -8,7 +8,7 @@ import { triggerPixel, logError } from '../src/utils.js';
 import { ajaxBuilder } from '../src/ajax.js';
 import { submodule } from '../src/hook.js';
 import { LiveConnect } from 'live-connect-js'; // eslint-disable-line prebid/validate-imports
-import { gdprDataHandler, uspDataHandler } from '../src/adapterManager.js';
+import { gdprDataHandler, uspDataHandler, gppDataHandler } from '../src/adapterManager.js';
 import {getStorageManager} from '../src/storageManager.js';
 import {MODULE_TYPE_UID} from '../src/activities/modules.js';
 import {UID2_EIDS} from '../libraries/uid2Eids/uid2Eids.js';
@@ -127,7 +127,11 @@ function initializeLiveConnect(configParams) {
     liveConnectConfig.gdprApplies = gdprConsent.gdprApplies;
     liveConnectConfig.gdprConsent = gdprConsent.consentString;
   }
-
+  const gppConsent = gppDataHandler.getConsentData();
+  if (gppConsent) {
+    liveConnectConfig.gppString = gppConsent.gppString;
+    liveConnectConfig.gppApplicableSections = gppConsent.applicableSections;
+  }
   // The second param is the storage object, LS & Cookie manipulation uses PBJS
   // The third param is the ajax and pixel object, the ajax and pixel use PBJS
   liveConnect = liveIntentIdSubmodule.getInitializer()(liveConnectConfig, storage, calls);
diff --git a/package-lock.json b/package-lock.json
index 2c49e7b218f..138cd45fc61 100644
--- a/package-lock.json
+++ b/package-lock.json
@@ -6,7 +6,7 @@
   "packages": {
     "": {
       "name": "prebid.js",
-      "version": "8.21.0-pre",
+      "version": "8.24.0-pre",
       "license": "Apache-2.0",
       "dependencies": {
         "@babel/core": "^7.16.7",
diff --git a/test/spec/modules/liveIntentIdSystem_spec.js b/test/spec/modules/liveIntentIdSystem_spec.js
index a51082f26bd..9f57a5aa405 100644
--- a/test/spec/modules/liveIntentIdSystem_spec.js
+++ b/test/spec/modules/liveIntentIdSystem_spec.js
@@ -1,6 +1,6 @@
 import { liveIntentIdSubmodule, reset as resetLiveIntentIdSubmodule, storage } from 'modules/liveIntentIdSystem.js';
 import * as utils from 'src/utils.js';
-import { gdprDataHandler, uspDataHandler } from '../../../src/adapterManager.js';
+import { gdprDataHandler, uspDataHandler, gppDataHandler } from '../../../src/adapterManager.js';
 import { server } from 'test/mocks/xhr.js';
 resetLiveIntentIdSubmodule();
 liveIntentIdSubmodule.setModuleMode('standard')
@@ -12,6 +12,7 @@ describe('LiveIntentId', function() {
   let logErrorStub;
   let uspConsentDataStub;
   let gdprConsentDataStub;
+  let gppConsentDataStub;
   let getCookieStub;
   let getDataFromLocalStorageStub;
   let imgStub;
@@ -24,6 +25,7 @@ describe('LiveIntentId', function() {
     logErrorStub = sinon.stub(utils, 'logError');
     uspConsentDataStub = sinon.stub(uspDataHandler, 'getConsentData');
     gdprConsentDataStub = sinon.stub(gdprDataHandler, 'getConsentData');
+    gppConsentDataStub = sinon.stub(gppDataHandler, 'getConsentData');
   });
 
   afterEach(function() {
@@ -33,6 +35,7 @@ describe('LiveIntentId', function() {
     logErrorStub.restore();
     uspConsentDataStub.restore();
     gdprConsentDataStub.restore();
+    gppConsentDataStub.restore();
     resetLiveIntentIdSubmodule();
   });
 
@@ -42,11 +45,15 @@ describe('LiveIntentId', function() {
       gdprApplies: true,
       consentString: 'consentDataString'
     })
+    gppConsentDataStub.returns({
+      gppString: 'gppConsentDataString',
+      applicableSections: [1, 2]
+    })
     let callBackSpy = sinon.spy();
     let submoduleCallback = liveIntentIdSubmodule.getId(defaultConfigParams).callback;
     submoduleCallback(callBackSpy);
     let request = server.requests[0];
-    expect(request.url).to.match(/.*us_privacy=1YNY.*&gdpr=1&n3pc=1&gdpr_consent=consentDataString.*/);
+    expect(request.url).to.match(/.*us_privacy=1YNY.*&gdpr=1&n3pc=1&gdpr_consent=consentDataString.*&gpp_s=gppConsentDataString&gpp_as=1%2C2.*/);
     const response = {
       unifiedId: 'a_unified_id',
       segments: [123, 234]
@@ -65,9 +72,13 @@ describe('LiveIntentId', function() {
       gdprApplies: true,
       consentString: 'consentDataString'
     })
+    gppConsentDataStub.returns({
+      gppString: 'gppConsentDataString',
+      applicableSections: [1]
+    })
     liveIntentIdSubmodule.getId(defaultConfigParams);
     setTimeout(() => {
-      expect(server.requests[0].url).to.match(/https:\/\/rp.liadm.com\/j\?.*&us_privacy=1YNY.*&wpn=prebid.*&gdpr=1&n3pc=1&n3pct=1&nb=1&gdpr_consent=consentDataString.*/);
+      expect(server.requests[0].url).to.match(/https:\/\/rp.liadm.com\/j\?.*&us_privacy=1YNY.*&wpn=prebid.*&gdpr=1&n3pc=1&n3pct=1&nb=1&gdpr_consent=consentDataString&gpp_s=gppConsentDataString&gpp_as=1.*/);
       done();
     }, 200);
   });
@@ -123,9 +134,13 @@ describe('LiveIntentId', function() {
       gdprApplies: false,
       consentString: 'consentDataString'
     })
+    gppConsentDataStub.returns({
+      gppString: 'gppConsentDataString',
+      applicableSections: [1]
+    })
     liveIntentIdSubmodule.decode({}, defaultConfigParams);
     setTimeout(() => {
-      expect(server.requests[0].url).to.match(/.*us_privacy=1YNY.*&gdpr=0&gdpr_consent=consentDataString.*/);
+      expect(server.requests[0].url).to.match(/.*us_privacy=1YNY.*&gdpr=0&gdpr_consent=consentDataString.*&gpp_s=gppConsentDataString&gpp_as=1.*/);
       done();
     }, 200);
   });