diff --git a/src/auction.js b/src/auction.js
index bf3f1bb1b71..7cb08af7402 100644
--- a/src/auction.js
+++ b/src/auction.js
@@ -48,7 +48,8 @@
  * @property {function(): void} callBids - sends requests to all adapters for bids
  */
 
-import { uniques, flatten, timestamp, adUnitsFilter, deepAccess, getBidRequest } from './utils';
+import { uniques, flatten, timestamp, adUnitsFilter, deepAccess, getBidRequest, getValue } from './utils';
+import { parse as parseURL } from './url';
 import { getPriceBucketString } from './cpmBucketManager';
 import { getNativeTargeting } from './native';
 import { getCacheUrl, store } from './videoCache';
@@ -504,7 +505,26 @@ function setupBidTargeting(bidObject, bidderRequest) {
   bidObject.adserverTargeting = Object.assign(bidObject.adserverTargeting || {}, keyValues);
 }
 
-export function getStandardBidderSettings(mediaType) {
+/**
+ * @param {string} mediaType
+ * @param {string} bidderCode
+ * @returns {*}
+ */
+export function getStandardBidderSettings(mediaType, bidderCode) {
+  // factory for key value objs
+  function createKeyVal(key, value) {
+    return {
+      key,
+      val: (typeof value === 'function')
+        ? function (bidResponse) {
+          return value(bidResponse);
+        }
+        : function (bidResponse) {
+          return getValue(bidResponse, value);
+        }
+    };
+  }
+  const TARGETING_KEYS = CONSTANTS.TARGETING_KEYS;
   // Use the config value 'mediaTypeGranularity' if it has been set for mediaType, else use 'priceGranularity'
   const mediaTypeGranularity = config.getConfig(`mediaTypePriceGranularity.${mediaType}`);
   const granularity = (typeof mediaType === 'string' && mediaTypeGranularity) ? ((typeof mediaTypeGranularity === 'string') ? mediaTypeGranularity : 'custom') : config.getConfig('priceGranularity');
@@ -515,67 +535,50 @@ export function getStandardBidderSettings(mediaType) {
   }
   if (!bidderSettings[CONSTANTS.JSON_MAPPING.BD_SETTING_STANDARD][CONSTANTS.JSON_MAPPING.ADSERVER_TARGETING]) {
     bidderSettings[CONSTANTS.JSON_MAPPING.BD_SETTING_STANDARD][CONSTANTS.JSON_MAPPING.ADSERVER_TARGETING] = [
-      {
-        key: CONSTANTS.TARGETING_KEYS.BIDDER,
-        val: function (bidResponse) {
-          return bidResponse.bidderCode;
-        }
-      }, {
-        key: CONSTANTS.TARGETING_KEYS.AD_ID,
-        val: function (bidResponse) {
-          return bidResponse.adId;
-        }
-      }, {
-        key: CONSTANTS.TARGETING_KEYS.PRICE_BUCKET,
-        val: function (bidResponse) {
-          if (granularity === CONSTANTS.GRANULARITY_OPTIONS.AUTO) {
-            return bidResponse.pbAg;
-          } else if (granularity === CONSTANTS.GRANULARITY_OPTIONS.DENSE) {
-            return bidResponse.pbDg;
-          } else if (granularity === CONSTANTS.GRANULARITY_OPTIONS.LOW) {
-            return bidResponse.pbLg;
-          } else if (granularity === CONSTANTS.GRANULARITY_OPTIONS.MEDIUM) {
-            return bidResponse.pbMg;
-          } else if (granularity === CONSTANTS.GRANULARITY_OPTIONS.HIGH) {
-            return bidResponse.pbHg;
-          } else if (granularity === CONSTANTS.GRANULARITY_OPTIONS.CUSTOM) {
-            return bidResponse.pbCg;
-          }
-        }
-      }, {
-        key: CONSTANTS.TARGETING_KEYS.SIZE,
-        val: function (bidResponse) {
-          return bidResponse.size;
-        }
-      }, {
-        key: CONSTANTS.TARGETING_KEYS.DEAL,
-        val: function (bidResponse) {
-          return bidResponse.dealId;
+      createKeyVal(TARGETING_KEYS.BIDDER, 'bidderCode'),
+      createKeyVal(TARGETING_KEYS.AD_ID, 'adId'),
+      createKeyVal(TARGETING_KEYS.PRICE_BUCKET, function(bidResponse) {
+        if (granularity === CONSTANTS.GRANULARITY_OPTIONS.AUTO) {
+          return bidResponse.pbAg;
+        } else if (granularity === CONSTANTS.GRANULARITY_OPTIONS.DENSE) {
+          return bidResponse.pbDg;
+        } else if (granularity === CONSTANTS.GRANULARITY_OPTIONS.LOW) {
+          return bidResponse.pbLg;
+        } else if (granularity === CONSTANTS.GRANULARITY_OPTIONS.MEDIUM) {
+          return bidResponse.pbMg;
+        } else if (granularity === CONSTANTS.GRANULARITY_OPTIONS.HIGH) {
+          return bidResponse.pbHg;
+        } else if (granularity === CONSTANTS.GRANULARITY_OPTIONS.CUSTOM) {
+          return bidResponse.pbCg;
         }
-      },
-      {
-        key: CONSTANTS.TARGETING_KEYS.SOURCE,
-        val: function (bidResponse) {
-          return bidResponse.source;
-        }
-      },
-      {
-        key: CONSTANTS.TARGETING_KEYS.FORMAT,
-        val: function (bidResponse) {
-          return bidResponse.mediaType;
-        }
-      },
+      }),
+      createKeyVal(TARGETING_KEYS.SIZE, 'size'),
+      createKeyVal(TARGETING_KEYS.DEAL, 'dealId'),
+      createKeyVal(TARGETING_KEYS.SOURCE, 'source'),
+      createKeyVal(TARGETING_KEYS.FORMAT, 'mediaType'),
     ]
+  }
 
-    if (mediaType === 'video') {
-      [CONSTANTS.TARGETING_KEYS.UUID, CONSTANTS.TARGETING_KEYS.CACHE_ID].forEach(item => {
-        bidderSettings[CONSTANTS.JSON_MAPPING.BD_SETTING_STANDARD][CONSTANTS.JSON_MAPPING.ADSERVER_TARGETING].push({
-          key: item,
-          val: function val(bidResponse) {
-            return bidResponse.videoCacheKey;
-          }
-        })
-      });
+  if (mediaType === 'video') {
+    const adserverTargeting = bidderSettings[CONSTANTS.JSON_MAPPING.BD_SETTING_STANDARD][CONSTANTS.JSON_MAPPING.ADSERVER_TARGETING];
+
+    // Adding hb_uuid + hb_cache_id
+    [TARGETING_KEYS.UUID, TARGETING_KEYS.CACHE_ID].forEach(targetingKeyVal => {
+      if (typeof find(adserverTargeting, kvPair => kvPair.key === targetingKeyVal) === 'undefined') {
+        adserverTargeting.push(createKeyVal(targetingKeyVal, 'videoCacheKey'));
+      }
+    });
+
+    // Adding hb_cache_host
+    if (config.getConfig('cache.url') && (!bidderCode || utils.deepAccess(bidderSettings, `${bidderCode}.sendStandardTargeting`) !== false)) {
+      const urlInfo = parseURL(config.getConfig('cache.url'));
+
+      if (typeof find(adserverTargeting, targetingKeyVal => targetingKeyVal.key === TARGETING_KEYS.CACHE_HOST) === 'undefined') {
+        adserverTargeting.push(createKeyVal(TARGETING_KEYS.CACHE_HOST, function(bidResponse) {
+          return utils.deepAccess(bidResponse, `adserverTargeting.${TARGETING_KEYS.CACHE_HOST}`)
+            ? bidResponse.adserverTargeting[TARGETING_KEYS.CACHE_HOST] : urlInfo.hostname;
+        }));
+      }
     }
   }
   return bidderSettings[CONSTANTS.JSON_MAPPING.BD_SETTING_STANDARD];
@@ -592,7 +595,7 @@ export function getKeyValueTargetingPairs(bidderCode, custBidObj, bidReq) {
   // 1) set the keys from "standard" setting or from prebid defaults
   if (bidderSettings) {
     // initialize default if not set
-    const standardSettings = getStandardBidderSettings(custBidObj.mediaType);
+    const standardSettings = getStandardBidderSettings(custBidObj.mediaType, bidderCode);
     setKeys(keyValues, standardSettings, custBidObj);
 
     // 2) set keys from specific bidder setting override if they exist
diff --git a/src/constants.json b/src/constants.json
index 1a78e376150..a181df3f684 100644
--- a/src/constants.json
+++ b/src/constants.json
@@ -64,7 +64,8 @@
     "SOURCE": "hb_source",
     "FORMAT": "hb_format",
     "UUID": "hb_uuid",
-    "CACHE_ID": "hb_cache_id"
+    "CACHE_ID": "hb_cache_id",
+    "CACHE_HOST": "hb_cache_host"
   },
   "NATIVE_KEYS": {
     "title": "hb_native_title",
diff --git a/test/spec/auctionmanager_spec.js b/test/spec/auctionmanager_spec.js
index aab1da11653..9c936ace421 100644
--- a/test/spec/auctionmanager_spec.js
+++ b/test/spec/auctionmanager_spec.js
@@ -142,6 +142,7 @@ describe('auctionmanager.js', function () {
       if (bid.mediaType === 'video') {
         expected[ CONSTANTS.TARGETING_KEYS.UUID ] = bid.videoCacheKey;
         expected[ CONSTANTS.TARGETING_KEYS.CACHE_ID ] = bid.videoCacheKey;
+        expected[ CONSTANTS.TARGETING_KEYS.CACHE_HOST ] = 'prebid.adnxs.com';
       }
       if (!keys) {
         return expected;
@@ -162,11 +163,18 @@ describe('auctionmanager.js', function () {
     it('No bidder level configuration defined - default', function () {
       $$PREBID_GLOBAL$$.bidderSettings = {};
       let expected = getDefaultExpected(bid);
+      // remove hb_cache_host from expected
+      delete expected.hb_cache_host;
       let response = getKeyValueTargetingPairs(bid.bidderCode, bid);
       assert.deepEqual(response, expected);
     });
 
     it('No bidder level configuration defined - default for video', function () {
+      config.setConfig({
+        cache: {
+          url: 'https://prebid.adnxs.com/pbc/v1/cache'
+        }
+      });
       $$PREBID_GLOBAL$$.bidderSettings = {};
       let videoBid = utils.deepClone(bid);
       videoBid.mediaType = 'video';
@@ -229,6 +237,11 @@ describe('auctionmanager.js', function () {
     });
 
     it('Custom configuration for all bidders with video bid', function () {
+      config.setConfig({
+        cache: {
+          url: 'https://prebid.adnxs.com/pbc/v1/cache'
+        }
+      });
       let videoBid = utils.deepClone(bid);
       videoBid.mediaType = 'video';
       videoBid.videoCacheKey = 'abc123def';
@@ -288,6 +301,7 @@ describe('auctionmanager.js', function () {
       };
 
       let expected = getDefaultExpected(videoBid);
+
       let response = getKeyValueTargetingPairs(videoBid.bidderCode, videoBid);
       assert.deepEqual(response, expected);
     });