diff --git a/src/userSync.js b/src/userSync.js
index 2d5dfbd9a28..e2bd4e3f04a 100644
--- a/src/userSync.js
+++ b/src/userSync.js
@@ -152,7 +152,7 @@ export function newUserSync(userSyncDependencies) {
    */
   publicApi.registerSync = (type, bidder, url) => {
     if (hasFiredBidder.has(bidder)) {
-      return utils.logWarn(`already registered syncs for "${bidder}"`);
+      return utils.logMessage(`already fired syncs for "${bidder}", ignoring registerSync call`);
     }
     if (!usConfig.syncEnabled || !utils.isArray(queue[type])) {
       return utils.logWarn(`User sync type "${type}" not supported`);