diff --git a/modules/7xbidBidAdapter.js b/modules/7xbidBidAdapter.js
index ad0eeaaff1a..5464f87ee99 100644
--- a/modules/7xbidBidAdapter.js
+++ b/modules/7xbidBidAdapter.js
@@ -57,14 +57,12 @@ export const spec = {
     if (bidderRequest && bidderRequest.refererInfo) {
       refererInfo = bidderRequest.refererInfo;
     }
-    var g = (typeof (geparams) !== 'undefined' && typeof (geparams) == 'object' && geparams) ? geparams : {};
     validBidRequests.forEach((bid, i) => {
       let endpoint = ENDPOINT_BANNER
       let data = {
         'placementid': bid.params.placementId,
         'cur': bid.params.hasOwnProperty('currency') ? bid.params.currency : DEFAULT_CURRENCY,
         'ua': navigator.userAgent,
-        'adtk': _encodeURIComponent(g.lat ? '0' : '1'),
         'loc': utils.getTopWindowUrl(),
         'topframe': (window.parent === window.self) ? 1 : 0,
         'sw': screen && screen.width,