diff --git a/modules/vidazooBidAdapter.js b/modules/vidazooBidAdapter.js
index 3eea270dc8d..b9f3297818f 100644
--- a/modules/vidazooBidAdapter.js
+++ b/modules/vidazooBidAdapter.js
@@ -32,16 +32,31 @@ export function createDomain(subDomain = DEFAULT_SUB_DOMAIN) {
   return `https://${subDomain}.cootlogix.com`;
 }
 
+export function extractCID(params) {
+  return params.cId || params.CID || params.cID || params.CId || params.cid || params.ciD || params.Cid || params.CiD;
+}
+
+export function extractPID(params) {
+  return params.pId || params.PID || params.pID || params.PId || params.pid || params.piD || params.Pid || params.PiD;
+}
+
+export function extractSubDomain(params) {
+  return params.subDomain || params.SubDomain || params.Subdomain || params.subdomain || params.SUBDOMAIN || params.subDOMAIN;
+}
+
 function isBidRequestValid(bid) {
   const params = bid.params || {};
-  return !!(params.cId && params.pId);
+  return !!(extractCID(params) && extractPID(params));
 }
 
 function buildRequest(bid, topWindowUrl, sizes, bidderRequest) {
   const { params, bidId, userId, adUnitCode } = bid;
-  const { bidFloor, cId, pId, ext, subDomain } = params;
+  const { bidFloor, ext } = params;
   const hashUrl = hashCode(topWindowUrl);
   const dealId = getNextDealId(hashUrl);
+  const cId = extractCID(params);
+  const pId = extractPID(params);
+  const subDomain = extractSubDomain(params);
 
   let data = {
     url: encodeURIComponent(topWindowUrl),
@@ -70,6 +85,7 @@ function buildRequest(bid, topWindowUrl, sizes, bidderRequest) {
   if (bidderRequest.uspConsent) {
     data.usPrivacy = bidderRequest.uspConsent
   }
+
   const dto = {
     method: 'POST',
     url: `${createDomain(subDomain)}/prebid/multi/${cId}`,
diff --git a/test/spec/modules/vidazooBidAdapter_spec.js b/test/spec/modules/vidazooBidAdapter_spec.js
index b8ab83a95ae..103cb0897a7 100644
--- a/test/spec/modules/vidazooBidAdapter_spec.js
+++ b/test/spec/modules/vidazooBidAdapter_spec.js
@@ -1,5 +1,5 @@
 import { expect } from 'chai';
-import { spec as adapter, SUPPORTED_ID_SYSTEMS, createDomain } from 'modules/vidazooBidAdapter.js';
+import { spec as adapter, SUPPORTED_ID_SYSTEMS, createDomain, extractPID, extractCID, extractSubDomain } from 'modules/vidazooBidAdapter.js';
 import * as utils from 'src/utils.js';
 import { version } from 'package.json';
 
@@ -220,7 +220,7 @@ describe('VidazooBidAdapter', function () {
     });
   });
 
-  describe(`user id system`, function () {
+  describe('user id system', function () {
     Object.keys(SUPPORTED_ID_SYSTEMS).forEach((idSystemProvider) => {
       const id = Date.now().toString();
       const bid = utils.deepClone(BID);
@@ -243,4 +243,24 @@ describe('VidazooBidAdapter', function () {
       });
     });
   });
+
+  describe('alternate param names extractors', function () {
+    it('should return undefined when param not supported', function () {
+      const cid = extractCID({ 'c_id': '1' });
+      const pid = extractPID({ 'p_id': '1' });
+      const subDomain = extractSubDomain({ 'sub_domain': 'prebid' });
+      expect(cid).to.be.undefined;
+      expect(pid).to.be.undefined;
+      expect(subDomain).to.be.undefined;
+    });
+
+    it('should return value when param supported', function () {
+      const cid = extractCID({ 'cID': '1' });
+      const pid = extractPID({ 'Pid': '2' });
+      const subDomain = extractSubDomain({ 'subDOMAIN': 'prebid' });
+      expect(cid).to.be.equal('1');
+      expect(pid).to.be.equal('2');
+      expect(subDomain).to.be.equal('prebid');
+    });
+  });
 });