diff --git a/src/auction.js b/src/auction.js
index c94e3adc9a7..15c6b50ce71 100644
--- a/src/auction.js
+++ b/src/auction.js
@@ -626,6 +626,16 @@ export const getPriceByGranularity = (granularity) => {
   }
 }
 
+/**
+ * This function returns a function to get first advertiser domain from bid response meta
+ * @returns {function}
+ */
+export const getAdvertiserDomain = () => {
+  return (bid) => {
+    return (bid.meta && bid.meta.advertiserDomains && bid.meta.advertiserDomains.length > 0) ? bid.meta.advertiserDomains[0] : '';
+  }
+}
+
 /**
  * @param {string} mediaType
  * @param {string} bidderCode
@@ -662,6 +672,7 @@ export function getStandardBidderSettings(mediaType, bidderCode, bidReq) {
       createKeyVal(TARGETING_KEYS.DEAL, 'dealId'),
       createKeyVal(TARGETING_KEYS.SOURCE, 'source'),
       createKeyVal(TARGETING_KEYS.FORMAT, 'mediaType'),
+      createKeyVal(TARGETING_KEYS.ADOMAIN, getAdvertiserDomain()),
     ]
   }
 
diff --git a/src/constants.json b/src/constants.json
index 92b1dc6cc34..4025e084682 100644
--- a/src/constants.json
+++ b/src/constants.json
@@ -59,6 +59,19 @@
     "CUSTOM": "custom"
   },
   "TARGETING_KEYS": {
+    "BIDDER": "hb_bidder",
+    "AD_ID": "hb_adid",
+    "PRICE_BUCKET": "hb_pb",
+    "SIZE": "hb_size",
+    "DEAL": "hb_deal",
+    "SOURCE": "hb_source",
+    "FORMAT": "hb_format",
+    "UUID": "hb_uuid",
+    "CACHE_ID": "hb_cache_id",
+    "CACHE_HOST": "hb_cache_host",
+    "ADOMAIN" : "hb_adomain"
+  },
+  "DEFAULT_TARGETING_KEYS": {
     "BIDDER": "hb_bidder",
     "AD_ID": "hb_adid",
     "PRICE_BUCKET": "hb_pb",
diff --git a/src/targeting.js b/src/targeting.js
index 1c1a97a7016..aa80ce6fd5d 100644
--- a/src/targeting.js
+++ b/src/targeting.js
@@ -250,7 +250,8 @@ export function newTargeting(auctionManager) {
       });
     });
 
-    const allowedKeys = config.getConfig('targetingControls.allowTargetingKeys');
+    const defaultKeys = Object.keys(Object.assign({}, CONSTANTS.DEFAULT_TARGETING_KEYS, CONSTANTS.NATIVE_KEYS));
+    const allowedKeys = config.getConfig('targetingControls.allowTargetingKeys') || defaultKeys;
     if (Array.isArray(allowedKeys) && allowedKeys.length > 0) {
       targeting = getAllowedTargetingKeyValues(targeting, allowedKeys);
     }
diff --git a/test/spec/auctionmanager_spec.js b/test/spec/auctionmanager_spec.js
index a50eba5e585..69e34c4a07a 100644
--- a/test/spec/auctionmanager_spec.js
+++ b/test/spec/auctionmanager_spec.js
@@ -143,6 +143,9 @@ describe('auctionmanager.js', function () {
       adId: '1adId',
       source: 'client',
       mediaType: 'banner',
+      meta: {
+        advertiserDomains: ['adomain']
+      }
     };
 
     /* return the expected response for a given bid, filter by keys if given */
@@ -154,6 +157,7 @@ describe('auctionmanager.js', function () {
       expected[ CONSTANTS.TARGETING_KEYS.SIZE ] = bid.getSize();
       expected[ CONSTANTS.TARGETING_KEYS.SOURCE ] = bid.source;
       expected[ CONSTANTS.TARGETING_KEYS.FORMAT ] = bid.mediaType;
+      expected[ CONSTANTS.TARGETING_KEYS.ADOMAIN ] = bid.meta.advertiserDomains[0];
       if (bid.mediaType === 'video') {
         expected[ CONSTANTS.TARGETING_KEYS.UUID ] = bid.videoCacheKey;
         expected[ CONSTANTS.TARGETING_KEYS.CACHE_ID ] = bid.videoCacheKey;
@@ -239,6 +243,12 @@ describe('auctionmanager.js', function () {
                 return bidResponse.mediaType;
               }
             },
+            {
+              key: CONSTANTS.TARGETING_KEYS.ADOMAIN,
+              val: function (bidResponse) {
+                return bidResponse.meta.advertiserDomains[0];
+              }
+            }
           ]
 
         }
@@ -309,6 +319,12 @@ describe('auctionmanager.js', function () {
               val: function (bidResponse) {
                 return bidResponse.videoCacheKey;
               }
+            },
+            {
+              key: CONSTANTS.TARGETING_KEYS.ADOMAIN,
+              val: function (bidResponse) {
+                return bidResponse.meta.advertiserDomains[0];
+              }
             }
           ]