diff --git a/modules/pubmaticBidAdapter.js b/modules/pubmaticBidAdapter.js
index 7f346b1c7b0..02198042474 100644
--- a/modules/pubmaticBidAdapter.js
+++ b/modules/pubmaticBidAdapter.js
@@ -1,7 +1,7 @@
-import { logWarn, _each, isBoolean, isStr, isArray, inIframe, mergeDeep, deepAccess, isNumber, deepSetValue, logInfo, logError, deepClone, convertTypes, uniques } from '../src/utils.js';
+import { getBidRequest, logWarn, _each, isBoolean, isStr, isArray, inIframe, mergeDeep, deepAccess, isNumber, deepSetValue, logInfo, logError, deepClone, convertTypes, uniques } from '../src/utils.js';
 import { registerBidder } from '../src/adapters/bidderFactory.js';
-import { BANNER, VIDEO, NATIVE } from '../src/mediaTypes.js';
-import {config} from '../src/config.js';
+import { BANNER, VIDEO, NATIVE, ADPOD } from '../src/mediaTypes.js';
+import { config } from '../src/config.js';
 import { Renderer } from '../src/Renderer.js';
 import { bidderSettings } from '../src/bidderSettings.js';
 import { convertOrtbRequestToProprietaryNative } from '../src/native.js';
@@ -953,6 +953,29 @@ function _assignRenderer(newBid, request) {
   }
 }
 
+/**
+ * In case of adpod video context, assign prebiddealpriority to the dealtier property of adpod-video bid,
+ * so that adpod module can set the hb_pb_cat_dur targetting key.
+ * @param {*} newBid
+ * @param {*} bid
+ * @param {*} request
+ * @returns
+ */
+export function assignDealTier(newBid, bid, request) {
+  if (!bid?.ext?.prebiddealpriority) return;
+  const bidRequest = getBidRequest(newBid.requestId, [request.bidderRequest]);
+  const videoObj = deepAccess(bidRequest, 'mediaTypes.video');
+  if (videoObj?.context != ADPOD) return;
+
+  const duration = bid?.ext?.video?.duration || videoObj?.maxduration;
+  // if (!duration) return;
+  newBid.video = {
+    context: ADPOD,
+    durationSeconds: duration,
+    dealTier: bid.ext.prebiddealpriority
+  };
+}
+
 function isNonEmptyArray(test) {
   if (isArray(test) === true) {
     if (test.length > 0) {
@@ -1265,6 +1288,7 @@ export const spec = {
                         newBid.height = bid.hasOwnProperty('h') ? bid.h : req.video.h;
                         newBid.vastXml = bid.adm;
                         _assignRenderer(newBid, request);
+                        assignDealTier(newBid, bid, request);
                         break;
                       case NATIVE:
                         _parseNativeResponse(bid, newBid);
diff --git a/test/spec/modules/pubmaticBidAdapter_spec.js b/test/spec/modules/pubmaticBidAdapter_spec.js
index 3f341fd259f..13b4e31b5c7 100644
--- a/test/spec/modules/pubmaticBidAdapter_spec.js
+++ b/test/spec/modules/pubmaticBidAdapter_spec.js
@@ -1,7 +1,7 @@
-import {expect} from 'chai';
-import {spec, checkVideoPlacement, _getDomainFromURL} from 'modules/pubmaticBidAdapter.js';
+import { expect } from 'chai';
+import { spec, checkVideoPlacement, _getDomainFromURL, assignDealTier } from 'modules/pubmaticBidAdapter.js';
 import * as utils from 'src/utils.js';
-import {config} from 'src/config.js';
+import { config } from 'src/config.js';
 import { createEidsArray } from 'modules/userId/eids.js';
 import { bidderSettings } from 'src/bidderSettings.js';
 const constants = require('src/constants.json');
@@ -4063,9 +4063,64 @@ describe('PubMatic adapter', function () {
       expect(data.imp[0]['video']['h']).to.equal(videoBidRequests[0].mediaTypes.video.playerSize[1]);
       expect(data.imp[0]['video']['battr']).to.equal(undefined);
     });
+
+    describe('Assign Deal Tier (i.e. prebidDealPriority)', function () {
+      let videoSeatBid, request, newBid;
+      // let data = JSON.parse(request.data);
+      beforeEach(function () {
+        videoSeatBid = videoBidResponse.body.seatbid[0].bid[0];
+        // const adpodValidOutstreamBidRequest = validOutstreamBidRequest.bids[0].mediaTypes.video.context = 'adpod';
+        request = spec.buildRequests(bidRequests, validOutstreamBidRequest);
+        newBid = {
+          requestId: '47acc48ad47af5'
+        };
+        videoSeatBid.ext = videoSeatBid.ext || {};
+        videoSeatBid.ext.video = videoSeatBid.ext.video || {};
+        // videoBidRequests[0].mediaTypes.video = videoBidRequests[0].mediaTypes.video || {};
+      });
+
+      it('should not assign video object if deal priority is missing', function () {
+        assignDealTier(newBid, videoSeatBid, request);
+        expect(newBid.video).to.equal(undefined);
+        expect(newBid.video).to.not.exist;
+      });
+
+      it('should not assign video object if context is not a adpod', function () {
+        videoSeatBid.ext.prebiddealpriority = 5;
+        assignDealTier(newBid, videoSeatBid, request);
+        expect(newBid.video).to.equal(undefined);
+        expect(newBid.video).to.not.exist;
+      });
+
+      describe('when video deal tier object is present', function () {
+        beforeEach(function () {
+          videoSeatBid.ext.prebiddealpriority = 5;
+          request.bidderRequest.bids[0].mediaTypes.video = {
+            ...request.bidderRequest.bids[0].mediaTypes.video,
+            context: 'adpod',
+            maxduration: 50
+          };
+        });
+
+        it('should set video deal tier object, when maxduration is present in ext', function () {
+          assignDealTier(newBid, videoSeatBid, request);
+          expect(newBid.video.durationSeconds).to.equal(50);
+          expect(newBid.video.context).to.equal('adpod');
+          expect(newBid.video.dealTier).to.equal(5);
+        });
+
+        it('should set video deal tier object, when duration is present in ext', function () {
+          videoSeatBid.ext.video.duration = 20;
+          assignDealTier(newBid, videoSeatBid, request);
+          expect(newBid.video.durationSeconds).to.equal(20);
+          expect(newBid.video.context).to.equal('adpod');
+          expect(newBid.video.dealTier).to.equal(5);
+        });
+      });
+    });
   });
 
-  describe('Marketplace params', function() {
+  describe('Marketplace params', function () {
     let sandbox, utilsMock, newBidRequests, newBidResponses;
     beforeEach(() => {
       utilsMock = sinon.mock(utils);
@@ -4082,7 +4137,7 @@ describe('PubMatic adapter', function () {
       sandbox.restore();
     })
 
-    it('Should add bidder code as groupm for marketplace groupm response', function () {
+    it('Should add bidder code as groupm for marketplace groupm response ', function () {
       let request = spec.buildRequests(newBidRequests, {
         auctionId: 'new-auction-id'
       });