diff --git a/modules/gumgumBidAdapter.js b/modules/gumgumBidAdapter.js
index 93306984ab1..b12aa3ee861 100644
--- a/modules/gumgumBidAdapter.js
+++ b/modules/gumgumBidAdapter.js
@@ -293,6 +293,7 @@ function buildRequests(validBidRequests, bidderRequest) {
   const bids = [];
   const gdprConsent = bidderRequest && bidderRequest.gdprConsent;
   const uspConsent = bidderRequest && bidderRequest.uspConsent;
+  const gppConsent = bidderRequest && bidderRequest.gppConsent;
   const timeout = config.getConfig('bidderTimeout');
   const coppa = config.getConfig('coppa') === true ? 1 : 0;
   const topWindowUrl = bidderRequest && bidderRequest.refererInfo && bidderRequest.refererInfo.page;
@@ -387,6 +388,17 @@ function buildRequests(validBidRequests, bidderRequest) {
     if (uspConsent) {
       data.uspConsent = uspConsent;
     }
+    if (gppConsent) {
+      data.gppConsent = {
+        gppString: bidderRequest.gppConsent.gppString,
+        applicableSections: bidderRequest.gppConsent.applicableSections
+      }
+    } else if (!gppConsent && bidderRequest?.ortb2?.regs?.gpp) {
+      data.gppConsent = {
+        gppString: bidderRequest.ortb2.regs.gpp,
+        applicableSections: bidderRequest.ortb2.regs.gpp_sid
+      };
+    }
     if (coppa) {
       data.coppa = coppa;
     }
diff --git a/test/spec/modules/gumgumBidAdapter_spec.js b/test/spec/modules/gumgumBidAdapter_spec.js
index a2dacb16b73..80ca85801b6 100644
--- a/test/spec/modules/gumgumBidAdapter_spec.js
+++ b/test/spec/modules/gumgumBidAdapter_spec.js
@@ -485,6 +485,46 @@ describe('gumgumAdapter', function () {
       const bidRequest = spec.buildRequests(bidRequests, fakeBidRequest)[0];
       expect(bidRequest.data).to.not.include.any.keys('gdprConsent')
     });
+    it('should add gpp parameters if gppConsent is present', function () {
+      const gppConsent = { gppString: 'DBACNYA~CPXxRfAPXxRfAAfKABENB-CgAAAAAAAAAAYgAAAAAAAA~1YNN', applicableSections: [7] }
+      const fakeBidRequest = { gppConsent: gppConsent };
+      const bidRequest = spec.buildRequests(bidRequests, fakeBidRequest)[0];
+      expect(bidRequest.data.gppConsent).to.exist;
+      expect(bidRequest.data.gppConsent.gppString).to.equal(gppConsent.gppString);
+      expect(bidRequest.data.gppConsent.applicableSections).to.equal(gppConsent.applicableSections);
+      expect(bidRequest.data.gppConsent.gppString).to.eq('DBACNYA~CPXxRfAPXxRfAAfKABENB-CgAAAAAAAAAAYgAAAAAAAA~1YNN');
+    });
+    it('should handle ortb2 parameters', function () {
+      const ortb2 = {
+        regs: {
+          gpp: 'DBACNYA~CPXxRfAPXxRfAAfKABENB-CgAAAAAAAAAAYgAAAAAAAA~1YNN',
+          gpp_sid: [7]
+        }
+      }
+      const fakeBidRequest = { gppConsent: ortb2 };
+      const bidRequest = spec.buildRequests(bidRequests, fakeBidRequest)[0];
+      expect(bidRequest.data.gppConsent.gppString).to.eq(fakeBidRequest[0])
+    });
+    it('should handle gppConsent is present but values are undefined case', function () {
+      const gppConsent = { gppString: undefined, applicableSections: undefined }
+      const fakeBidRequest = { gppConsent: gppConsent };
+      const bidRequest = spec.buildRequests(bidRequests, fakeBidRequest)[0];
+      expect(bidRequest.data.gppConsent).to.exist;
+      expect(bidRequest.data.gppConsent.gppString).to.equal(undefined);
+      expect(bidRequest.data.gppConsent.applicableSections).to.equal(undefined);
+    });
+    it('should handle ortb2  undefined parameters', function () {
+      const ortb2 = {
+        regs: {
+          gpp: undefined,
+          gpp_sid: undefined
+        }
+      }
+      const fakeBidRequest = { gppConsent: ortb2 };
+      const bidRequest = spec.buildRequests(bidRequests, fakeBidRequest)[0];
+      expect(bidRequest.data.gppConsent.gppString).to.eq(undefined)
+      expect(bidRequest.data.gppConsent.applicableSections).to.eq(undefined)
+    });
     it('should not set coppa parameter if coppa config is set to false', function () {
       config.setConfig({
         coppa: false