diff --git a/modules/googleAnalyticsAdapter.js b/modules/googleAnalyticsAdapter.js
deleted file mode 100644
index 88ce20d07fa..00000000000
--- a/modules/googleAnalyticsAdapter.js
+++ /dev/null
@@ -1,298 +0,0 @@
-/**
- * ga.js - analytics adapter for google analytics
- */
-
-import { _each, logMessage } from '../src/utils.js';
-import * as events from '../src/events.js';
-import CONSTANTS from '../src/constants.json';
-import adapterManager from '../src/adapterManager.js';
-
-var BID_REQUESTED = CONSTANTS.EVENTS.BID_REQUESTED;
-var BID_TIMEOUT = CONSTANTS.EVENTS.BID_TIMEOUT;
-var BID_RESPONSE = CONSTANTS.EVENTS.BID_RESPONSE;
-var BID_WON = CONSTANTS.EVENTS.BID_WON;
-
-var _disableInteraction = { nonInteraction: true };
-var _analyticsQueue = [];
-var _gaGlobal = null;
-var _enableCheck = true;
-var _category = 'Prebid.js Bids';
-var _eventCount = 0;
-var _enableDistribution = false;
-var _cpmDistribution = null;
-var _trackerSend = null;
-var _sampled = true;
-var _sendFloors = false;
-
-let adapter = {};
-
-/**
- * This will enable sending data to google analytics. Only call once, or duplicate data will be sent!
- * @param  {object} provider use to set GA global (if renamed);
- * @param  {object} options use to configure adapter;
- * @return {[type]}    [description]
- */
-adapter.enableAnalytics = function ({ provider, options }) {
-  _gaGlobal = provider || 'ga';
-  _trackerSend = options && options.trackerName ? options.trackerName + '.send' : 'send';
-  _sampled = typeof options === 'undefined' || typeof options.sampling === 'undefined' ||
-             Math.random() < parseFloat(options.sampling);
-
-  if (options && typeof options.global !== 'undefined') {
-    _gaGlobal = options.global;
-  }
-  if (options && typeof options.enableDistribution !== 'undefined') {
-    _enableDistribution = options.enableDistribution;
-  }
-  if (options && typeof options.cpmDistribution === 'function') {
-    _cpmDistribution = options.cpmDistribution;
-  }
-  if (options && typeof options.sendFloors !== 'undefined') {
-    _sendFloors = options.sendFloors;
-  }
-
-  var bid = null;
-
-  if (_sampled) {
-    // first send all events fired before enableAnalytics called
-
-    var existingEvents = events.getEvents();
-
-    _each(existingEvents, function (eventObj) {
-      if (typeof eventObj !== 'object') {
-        return;
-      }
-      var args = eventObj.args;
-
-      if (eventObj.eventType === BID_REQUESTED) {
-        bid = args;
-        sendBidRequestToGa(bid);
-      } else if (eventObj.eventType === BID_RESPONSE) {
-        // bid is 2nd args
-        bid = args;
-        sendBidResponseToGa(bid);
-      } else if (eventObj.eventType === BID_TIMEOUT) {
-        const bidderArray = args;
-        sendBidTimeouts(bidderArray);
-      } else if (eventObj.eventType === BID_WON) {
-        bid = args;
-        sendBidWonToGa(bid);
-      }
-    });
-
-    // Next register event listeners to send data immediately
-
-    // bidRequests
-    events.on(BID_REQUESTED, function (bidRequestObj) {
-      sendBidRequestToGa(bidRequestObj);
-    });
-
-    // bidResponses
-    events.on(BID_RESPONSE, function (bid) {
-      sendBidResponseToGa(bid);
-    });
-
-    // bidTimeouts
-    events.on(BID_TIMEOUT, function (bidderArray) {
-      sendBidTimeouts(bidderArray);
-    });
-
-    // wins
-    events.on(BID_WON, function (bid) {
-      sendBidWonToGa(bid);
-    });
-  } else {
-    logMessage('Prebid.js google analytics disabled by sampling');
-  }
-
-  // finally set this function to return log message, prevents multiple adapter listeners
-  this.enableAnalytics = function _enable() {
-    return logMessage(`Analytics adapter already enabled, unnecessary call to \`enableAnalytics\`.`);
-  };
-};
-
-adapter.getTrackerSend = function getTrackerSend() {
-  return _trackerSend;
-};
-
-/**
- * Check if gaGlobal or window.ga is defined on page. If defined execute all the GA commands
- */
-function checkAnalytics() {
-  if (_enableCheck && typeof window[_gaGlobal] === 'function') {
-    for (var i = 0; i < _analyticsQueue.length; i++) {
-      _analyticsQueue[i].call();
-    }
-
-    // override push to execute the command immediately from now on
-    _analyticsQueue.push = function (fn) {
-      fn.call();
-    };
-
-    // turn check into NOOP
-    _enableCheck = false;
-  }
-
-  logMessage('event count sent to GA: ' + _eventCount);
-}
-
-function convertToCents(dollars) {
-  if (dollars) {
-    return Math.floor(dollars * 100);
-  }
-
-  return 0;
-}
-
-function getLoadTimeDistribution(time) {
-  var distribution;
-  if (time >= 0 && time < 200) {
-    distribution = '0-200ms';
-  } else if (time >= 200 && time < 300) {
-    distribution = '0200-300ms';
-  } else if (time >= 300 && time < 400) {
-    distribution = '0300-400ms';
-  } else if (time >= 400 && time < 500) {
-    distribution = '0400-500ms';
-  } else if (time >= 500 && time < 600) {
-    distribution = '0500-600ms';
-  } else if (time >= 600 && time < 800) {
-    distribution = '0600-800ms';
-  } else if (time >= 800 && time < 1000) {
-    distribution = '0800-1000ms';
-  } else if (time >= 1000 && time < 1200) {
-    distribution = '1000-1200ms';
-  } else if (time >= 1200 && time < 1500) {
-    distribution = '1200-1500ms';
-  } else if (time >= 1500 && time < 2000) {
-    distribution = '1500-2000ms';
-  } else if (time >= 2000) {
-    distribution = '2000ms above';
-  }
-
-  return distribution;
-}
-
-function getCpmDistribution(cpm) {
-  if (_cpmDistribution) {
-    return _cpmDistribution(cpm);
-  }
-  var distribution;
-  if (cpm >= 0 && cpm < 0.5) {
-    distribution = '$0-0.5';
-  } else if (cpm >= 0.5 && cpm < 1) {
-    distribution = '$0.5-1';
-  } else if (cpm >= 1 && cpm < 1.5) {
-    distribution = '$1-1.5';
-  } else if (cpm >= 1.5 && cpm < 2) {
-    distribution = '$1.5-2';
-  } else if (cpm >= 2 && cpm < 2.5) {
-    distribution = '$2-2.5';
-  } else if (cpm >= 2.5 && cpm < 3) {
-    distribution = '$2.5-3';
-  } else if (cpm >= 3 && cpm < 4) {
-    distribution = '$3-4';
-  } else if (cpm >= 4 && cpm < 6) {
-    distribution = '$4-6';
-  } else if (cpm >= 6 && cpm < 8) {
-    distribution = '$6-8';
-  } else if (cpm >= 8) {
-    distribution = '$8 above';
-  }
-
-  return distribution;
-}
-
-function sendBidRequestToGa(bid) {
-  if (bid && bid.bidderCode) {
-    _analyticsQueue.push(function () {
-      _eventCount++;
-      if (_sendFloors) {
-        var floor = 'No Floor';
-        if (bid.floorData) {
-          floor = bid.floorData.floorValue;
-        } else if (bid.bids.length) {
-          floor = bid.bids[0].getFloor().floor;
-        }
-        window[_gaGlobal](_trackerSend, 'event', _category, 'Requests by Floor=' + floor, bid.bidderCode, 1, _disableInteraction);
-      } else {
-        window[_gaGlobal](_trackerSend, 'event', _category, 'Requests', bid.bidderCode, 1, _disableInteraction);
-      }
-    });
-  }
-
-  // check the queue
-  checkAnalytics();
-}
-
-function sendBidResponseToGa(bid) {
-  if (bid && bid.bidderCode) {
-    _analyticsQueue.push(function () {
-      var cpmCents = convertToCents(bid.cpm);
-      var bidder = bid.bidderCode;
-      if (typeof bid.timeToRespond !== 'undefined' && _enableDistribution) {
-        _eventCount++;
-        var dis = getLoadTimeDistribution(bid.timeToRespond);
-        window[_gaGlobal](_trackerSend, 'event', 'Prebid.js Load Time Distribution', dis, bidder, 1, _disableInteraction);
-      }
-
-      if (bid.cpm > 0) {
-        _eventCount = _eventCount + 2;
-        var cpmDis = getCpmDistribution(bid.cpm);
-        if (_enableDistribution) {
-          _eventCount++;
-          window[_gaGlobal](_trackerSend, 'event', 'Prebid.js CPM Distribution', cpmDis, bidder, 1, _disableInteraction);
-        }
-        if (_sendFloors) {
-          var floor = (bid.floorData) ? bid.floorData.floorValue : 'No Floor';
-          window[_gaGlobal](_trackerSend, 'event', _category, 'Bids by Floor=' + floor, 'Size=' + bid.size + ',' + bidder, cpmCents, _disableInteraction);
-        } else {
-          window[_gaGlobal](_trackerSend, 'event', _category, 'Bids', bidder, cpmCents, _disableInteraction);
-        }
-        window[_gaGlobal](_trackerSend, 'event', _category, 'Bid Load Time', bidder, bid.timeToRespond, _disableInteraction);
-      }
-    });
-  }
-
-  // check the queue
-  checkAnalytics();
-}
-
-function sendBidTimeouts(timedOutBidders) {
-  _analyticsQueue.push(function () {
-    _each(timedOutBidders, function (bidderCode) {
-      _eventCount++;
-      var bidderName = bidderCode.bidder;
-      window[_gaGlobal](_trackerSend, 'event', _category, 'Timeouts', bidderName, _disableInteraction);
-    });
-  });
-
-  checkAnalytics();
-}
-
-function sendBidWonToGa(bid) {
-  var cpmCents = convertToCents(bid.cpm);
-  _analyticsQueue.push(function () {
-    _eventCount++;
-    if (_sendFloors) {
-      var floor = (bid.floorData) ? bid.floorData.floorValue : 'No Floor';
-      window[_gaGlobal](_trackerSend, 'event', _category, 'Wins by Floor=' + floor, 'Size=' + bid.size + ',' + bid.bidderCode, cpmCents, _disableInteraction);
-    } else {
-      window[_gaGlobal](_trackerSend, 'event', _category, 'Wins', bid.bidderCode, cpmCents, _disableInteraction);
-    }
-  });
-
-  checkAnalytics();
-}
-
-/**
- * Exposed for testing purposes
- */
-adapter.getCpmDistribution = getCpmDistribution;
-
-adapterManager.registerAnalyticsAdapter({
-  adapter,
-  code: 'ga'
-});
-
-export default adapter;
diff --git a/modules/googleAnalyticsAdapter.md b/modules/googleAnalyticsAdapter.md
deleted file mode 100644
index 8c31b07b811..00000000000
--- a/modules/googleAnalyticsAdapter.md
+++ /dev/null
@@ -1,38 +0,0 @@
-# Google Analytics Adapter
-
-The google analytics adapter pushes prebid events into google analytics.
-
-## Usage
-
-The simplest way to enable the analytics adapter is this
-
-```javascript
-pbjs.enableAnalytics([{
-  provider: 'ga'
-}]);
-```
-
-Defaults will be used and you should see events being pushed to analytics.
-
-You can customize the adapter with various `options` like this
-
-```javascript
-pbjs.enableAnalytics([{
-  provider: 'ga',
-  options: { ... }
-}]);
-
-Here is a full list of settings available
-
-- `global` (string) - name of the global analytics object. Default is `ga`
-- `trackerName` (string) - use another tracker for prebid events. Default is the default tracker
-- `sampling` (number) - choose a value from `0` to `1`, where `0` means 0% and `1` means 100% tracked
-- `enableDistribution` (boolean) - enables additional events that track load time and cpm distribution
-  by creating buckets for load time and cpm
-- `cpmDistribution` (cpm: number => string) - customize the cpm buckets for the cpm distribution
-- `sendFloors` (boolean) - if set, will include floor data in the eventCategory field and include ad unit code in eventAction field
-
-
-## Additional resources
-
-- [Prebid GA Analytics](http://prebid.org/overview/ga-analytics.html)
diff --git a/test/spec/modules/googleAnalyticsAdapter_spec.js b/test/spec/modules/googleAnalyticsAdapter_spec.js
deleted file mode 100644
index b801b5fe696..00000000000
--- a/test/spec/modules/googleAnalyticsAdapter_spec.js
+++ /dev/null
@@ -1,27 +0,0 @@
-import ga from 'modules/googleAnalyticsAdapter.js';
-
-var assert = require('assert');
-
-describe('Ga', function () {
-  describe('enableAnalytics', function () {
-    var cpmDistribution = function(cpm) {
-      return cpm <= 1 ? '<= 1$' : '> 1$';
-    }
-    var config = { options: { trackerName: 'foo', enableDistribution: true, cpmDistribution: cpmDistribution } };
-
-    // enableAnalytics can only be called once
-    ga.enableAnalytics(config);
-
-    it('should accept a tracker name option and output prefixed send string', function () {
-      var output = ga.getTrackerSend();
-      assert.equal(output, 'foo.send');
-    });
-
-    it('should use the custom cpm distribution', function() {
-      assert.equal(ga.getCpmDistribution(0.5), '<= 1$');
-      assert.equal(ga.getCpmDistribution(1), '<= 1$');
-      assert.equal(ga.getCpmDistribution(2), '> 1$');
-      assert.equal(ga.getCpmDistribution(5.23), '> 1$');
-    });
-  });
-});