diff --git a/overview/analytics.md b/overview/analytics.md
index bfc89ad02a..ff7daf5c84 100644
--- a/overview/analytics.md
+++ b/overview/analytics.md
@@ -29,6 +29,7 @@ There are several analytics adapter plugins available to track header bidding pe
 | Kargo Analytics                                                  | Contact vendor                                                                      | [Website](https://kargo.com/)                                        | |
 | Adagio                                                           | Contact vendor                                                                      | [Website](https://adagio.io)                                        | |
 | Livewrapped Analytics                                            | Contact vendor                                                                      | [website](https://livewrapped.com/)                                        | |
+| Rivr Analytics                                                   | Contact vendor                                                                      | [website](https://www.rivr.ai/)                                        | |
 
 None of these analytics options are endorsed or supported by Prebid.org.