From 6467668eaadb0641edc9307504fefe9f0b15d888 Mon Sep 17 00:00:00 2001 From: Anthony Lauzon Date: Tue, 27 Jul 2021 19:49:24 -0500 Subject: [PATCH 1/4] update halo docs --- dev-docs/modules/haloRtdProvider.md | 34 ++++++++++++++++------------- dev-docs/modules/userId.md | 14 +++++++++--- 2 files changed, 30 insertions(+), 18 deletions(-) diff --git a/dev-docs/modules/haloRtdProvider.md b/dev-docs/modules/haloRtdProvider.md index 3f36b19946..08e8804ed2 100644 --- a/dev-docs/modules/haloRtdProvider.md +++ b/dev-docs/modules/haloRtdProvider.md @@ -16,21 +16,25 @@ sidebarType : 1 * TOC {:toc} -Audigent is a next-generation data management platform and a first-of-a-kind -"data agency" containing some of the most exclusive content-consuming audiences -across desktop, mobile and social platforms. - -This real-time data module provides an integrated post-cookie Halo identity and -real-time user segmentation solution that seamlessly integrates into your bid -request cycle. Users are identified and bid request objects are augmented -with first-party data derived segments prior to being sent to exchange/ssp -services in order to optimize targeting and increase publisher revenue. - -Audigent maintains a large database of first-party Tradedesk Unified ID, -Audigent Halo ID and other id provider mappings to various third-party segment -types that are utilizable across different backends. With the Halo RTD module, -these segments and other data can be retrieved and utilized by supporting -exchange and SSP backends in real-time during your bid request cycle. +Audigent is a next-generation, 1st party data management platform and the +world’s first "data agency", powering the programmatic landscape and DTC +eCommerce with actionable 1st party audience and contextual data from the +world’s most influential retailers, lifestyle publishers, content creators, +athletes and artists. + +The Halo real-time data module in Prebid has been built so that publishers +can maximize the power of their first-party audiences and contextual data. +This module provides both an integrated cookieless Halo identity with real-time +contextual and audience segmentation solution that seamlessly and easily +integrates into your existing Prebid deployment. + +Users, devices, content, cohorts and other features are identified and utilized +to augment every bid request with targeted, 1st party data-derived segments +before being submitted to supply-side platforms. Enriching the bid request with +robust 1st party audience and contextual data, Audigent's Halo RTD module +optimizes targeting, increases the number of bids, increases bid value, +and drives additional incremental revenue for publishers. + ## Publisher Usage diff --git a/dev-docs/modules/userId.md b/dev-docs/modules/userId.md index 351eaf2aba..1c6b02c378 100644 --- a/dev-docs/modules/userId.md +++ b/dev-docs/modules/userId.md @@ -594,13 +594,21 @@ pbjs.setConfig({ }); ``` -The `request.userId.haloId` will contain the Audigent HaloId and associated segments: +The `request.userId.haloId` will contain the Audigent HaloId: ``` { - "haloId": "user-halo-id", - "auSeg": ["segment1", "segment2"] + "haloId": "0201chpvai07jv2yg08xizqr0bwpa1w0evvmq014d2ykn0b5oe" } ``` +The following configuration parameters are available: + +{: .table .table-bordered .table-striped } +| Param under usersync.userIds[] | Scope | Type | Description | Example | +| --- | --- | --- | --- | --- | +| name | Required | String | ID value for the HaloID module - `"haloId"` | `"haloId"` | +| params | Optional | Object | Used to store params for the HaloId system | +| params.url | Optional | String | Set an alternate GET url for HaloId with this parameter | +| params.urlArg | Optional | Object | Optional url parameter for params.url | ### ID+ From 7c7e1d1d91c13999c11bad5b774faa2d2ac2b4ab Mon Sep 17 00:00:00 2001 From: Anthony Lauzon Date: Tue, 27 Jul 2021 19:52:03 -0500 Subject: [PATCH 2/4] update doc --- dev-docs/modules/haloRtdProvider.md | 1 - 1 file changed, 1 deletion(-) diff --git a/dev-docs/modules/haloRtdProvider.md b/dev-docs/modules/haloRtdProvider.md index 08e8804ed2..82b639b38e 100644 --- a/dev-docs/modules/haloRtdProvider.md +++ b/dev-docs/modules/haloRtdProvider.md @@ -36,7 +36,6 @@ optimizes targeting, increases the number of bids, increases bid value, and drives additional incremental revenue for publishers. - ## Publisher Usage Compile the Halo RTD module into your Prebid build: From d47c642404dd465b2622d0ccad8e1a350446cd5c Mon Sep 17 00:00:00 2001 From: Anthony Lauzon Date: Wed, 28 Jul 2021 15:00:31 -0500 Subject: [PATCH 3/4] Update haloRtdProvider.md --- dev-docs/modules/haloRtdProvider.md | 22 +++++++++++----------- 1 file changed, 11 insertions(+), 11 deletions(-) diff --git a/dev-docs/modules/haloRtdProvider.md b/dev-docs/modules/haloRtdProvider.md index 82b639b38e..c8985c95db 100644 --- a/dev-docs/modules/haloRtdProvider.md +++ b/dev-docs/modules/haloRtdProvider.md @@ -16,24 +16,24 @@ sidebarType : 1 * TOC {:toc} -Audigent is a next-generation, 1st party data management platform and the +Audigent is a next-generation, first-party data management platform and the world’s first "data agency", powering the programmatic landscape and DTC -eCommerce with actionable 1st party audience and contextual data from the -world’s most influential retailers, lifestyle publishers, content creators, -athletes and artists. +eCommerce with actionable 1st party audience and contextual data from +retailers, lifestyle publishers, content creators, athletes and artists. -The Halo real-time data module in Prebid has been built so that publishers +The Halo real-time data module in Prebid has been built so publishers can maximize the power of their first-party audiences and contextual data. -This module provides both an integrated cookieless Halo identity with real-time -contextual and audience segmentation solution that seamlessly and easily +This module provides both an integrated cookieless Halo identity, contextual +targeting and audience segmentation solution that seamlessly and easily integrates into your existing Prebid deployment. Users, devices, content, cohorts and other features are identified and utilized -to augment every bid request with targeted, 1st party data-derived segments +to augment every bid request with targeted, first-party data-derived segments before being submitted to supply-side platforms. Enriching the bid request with -robust 1st party audience and contextual data, Audigent's Halo RTD module -optimizes targeting, increases the number of bids, increases bid value, -and drives additional incremental revenue for publishers. +robust first-party audience and contextual data, Audigent's Halo RTD module +helps optimize targeting and header-bidding performance. For more information, +please visit https://audigent.com or contact our Prebid integration team at +prebid@audigent.com. ## Publisher Usage From a5eec4775b1398be956b840a44c829b49b9a6e57 Mon Sep 17 00:00:00 2001 From: Anthony Lauzon Date: Wed, 28 Jul 2021 15:01:04 -0500 Subject: [PATCH 4/4] Update haloRtdProvider.md --- dev-docs/modules/haloRtdProvider.md | 2 +- 1 file changed, 1 insertion(+), 1 deletion(-) diff --git a/dev-docs/modules/haloRtdProvider.md b/dev-docs/modules/haloRtdProvider.md index c8985c95db..6cd47ece14 100644 --- a/dev-docs/modules/haloRtdProvider.md +++ b/dev-docs/modules/haloRtdProvider.md @@ -18,7 +18,7 @@ sidebarType : 1 Audigent is a next-generation, first-party data management platform and the world’s first "data agency", powering the programmatic landscape and DTC -eCommerce with actionable 1st party audience and contextual data from +eCommerce with actionable first-party audience and contextual data from retailers, lifestyle publishers, content creators, athletes and artists. The Halo real-time data module in Prebid has been built so publishers