diff --git a/README.md b/README.md
index e169c41c..63e4bc9d 100644
--- a/README.md
+++ b/README.md
@@ -213,6 +213,43 @@ via environment variables. Their names will be the upcased path to the property.
 For example: `PRONTO_GITHUB_SLUG` or `PRONTO_GITLAB_API_PRIVATE_TOKEN`. Environment variables
 will always take precedence over values in configuration file.
 
+### Message format
+
+Pronto allows you to configure the format of the messages that are produced. You
+can set a default format that will be used by all formatters, or you can
+configure a separate format per formatter, if you are using several.
+
+To change the default format:
+
+```yaml
+format: "%{runner} %{level} %{msg}"
+```
+
+To add the title of the Runner to the GitHub Pull Request formatter only:
+
+```yaml
+github_pr:
+  format: "%{runner} - %{msg}"
+```
+
+The available values to be interpolated into the message are:
+
+| Key          | Description    |
+|--------------|----------------|
+| `path`       | File path.     |
+| `line`       | Line number.   |
+| `level`      | Message level. |
+| `msg`        | Message.       |
+| `commit_sha` | SHA.           |
+| `runner`     | Runner name.   |
+
+The following values are available only to the text formatter:
+
+| Key              | Description              |
+|------------------|--------------------------|
+| `color_level`    | Colorized message level. |
+| `color_location` | Colorized location.      |
+
 ## Runners
 
 Pronto can run various tools and libraries, as long as there's a runner for it.
diff --git a/lib/pronto.rb b/lib/pronto.rb
index a1d87002..cf5a009b 100644
--- a/lib/pronto.rb
+++ b/lib/pronto.rb
@@ -29,6 +29,7 @@
 require 'pronto/bitbucket'
 
 require 'pronto/formatter/colorizable'
+require 'pronto/formatter/base'
 require 'pronto/formatter/text_formatter'
 require 'pronto/formatter/json_formatter'
 require 'pronto/formatter/git_formatter'
diff --git a/lib/pronto/config.rb b/lib/pronto/config.rb
index 02436a63..a52485fc 100644
--- a/lib/pronto/config.rb
+++ b/lib/pronto/config.rb
@@ -43,6 +43,15 @@ def max_warnings
       ENV['PRONTO_MAX_WARNINGS'] || @config_hash['max_warnings']
     end
 
+    def message_format(formatter)
+      formatter_config = @config_hash[formatter]
+      if formatter_config && formatter_config.key?('format')
+        formatter_config['format']
+      else
+        ENV["PRONTO_FORMAT"] || @config_hash['format']
+      end
+    end
+
     def logger
       @logger ||= begin
         verbose = ENV['PRONTO_VERBOSE'] || @config_hash['verbose']
diff --git a/lib/pronto/config_file.rb b/lib/pronto/config_file.rb
index edb5eaba..8c0cfe69 100644
--- a/lib/pronto/config_file.rb
+++ b/lib/pronto/config_file.rb
@@ -1,5 +1,7 @@
 module Pronto
   class ConfigFile
+    DEFAULT_MESSAGE_FORMAT = "%{msg}".freeze
+
     EMPTY = {
       'all' => {
         'exclude' => [],
@@ -22,10 +24,14 @@ class ConfigFile
         'password' => nil,
         'web_endpoint' => 'https://bitbucket.org/'
       },
+      'text' => {
+        'format' => "%{color_location} %{color_level}: %{msg}"
+      },
       'runners' => [],
       'formatters' => [],
       'max_warnings' => nil,
-      'verbose' => false
+      'verbose' => false,
+      'format' => DEFAULT_MESSAGE_FORMAT
     }.freeze
 
     def initialize(path = '.pronto.yml')
diff --git a/lib/pronto/formatter/base.rb b/lib/pronto/formatter/base.rb
new file mode 100644
index 00000000..7e72a173
--- /dev/null
+++ b/lib/pronto/formatter/base.rb
@@ -0,0 +1,13 @@
+module Pronto
+  module Formatter
+    class Base
+      def self.name
+        Formatter::FORMATTERS.invert[self]
+      end
+
+      def config
+        @config ||= Config.new
+      end
+    end
+  end
+end
diff --git a/lib/pronto/formatter/checkstyle_formatter.rb b/lib/pronto/formatter/checkstyle_formatter.rb
index 0b798c98..63cd4d36 100644
--- a/lib/pronto/formatter/checkstyle_formatter.rb
+++ b/lib/pronto/formatter/checkstyle_formatter.rb
@@ -2,7 +2,7 @@
 
 module Pronto
   module Formatter
-    class CheckstyleFormatter
+    class CheckstyleFormatter < Base
       def initialize
         @output = ''
       end
diff --git a/lib/pronto/formatter/git_formatter.rb b/lib/pronto/formatter/git_formatter.rb
index 20caf397..0989adfe 100644
--- a/lib/pronto/formatter/git_formatter.rb
+++ b/lib/pronto/formatter/git_formatter.rb
@@ -1,6 +1,6 @@
 module Pronto
   module Formatter
-    class GitFormatter
+    class GitFormatter < Base
       def format(messages, repo, patches)
         client = client_module.new(repo)
         existing = existing_comments(messages, client, repo)
@@ -39,10 +39,6 @@ def grouped_comments(comments)
         comments.group_by { |comment| [comment.path, comment.position] }
       end
 
-      def config
-        @config ||= Config.new
-      end
-
       def consolidate_comments(comments)
         comment = comments.first
         if comments.length > 1
@@ -65,7 +61,9 @@ def join_comments(comments)
       def new_comment(message, patches)
         config.logger.log("Creating a comment from message: #{message.inspect}")
         sha = message.commit_sha
-        body = message.msg
+
+        body = config.message_format(self.class.name) % message.to_h
+
         path = message.path
         lineno = line_number(message, patches) if message.line
         Comment.new(sha, body, path, lineno)
diff --git a/lib/pronto/formatter/json_formatter.rb b/lib/pronto/formatter/json_formatter.rb
index 8aee0989..1765a34d 100644
--- a/lib/pronto/formatter/json_formatter.rb
+++ b/lib/pronto/formatter/json_formatter.rb
@@ -2,7 +2,7 @@
 
 module Pronto
   module Formatter
-    class JsonFormatter
+    class JsonFormatter < Base
       def format(messages, _, _)
         messages.map do |message|
           lineno = message.line.new_lineno if message.line
diff --git a/lib/pronto/formatter/null_formatter.rb b/lib/pronto/formatter/null_formatter.rb
index 41413738..2aa58447 100644
--- a/lib/pronto/formatter/null_formatter.rb
+++ b/lib/pronto/formatter/null_formatter.rb
@@ -1,6 +1,6 @@
 module Pronto
   module Formatter
-    class NullFormatter
+    class NullFormatter < Base
       def format(_, _, _)
       end
     end
diff --git a/lib/pronto/formatter/text_formatter.rb b/lib/pronto/formatter/text_formatter.rb
index 1f274b45..f491ea15 100644
--- a/lib/pronto/formatter/text_formatter.rb
+++ b/lib/pronto/formatter/text_formatter.rb
@@ -1,45 +1,15 @@
+require 'pronto/formatter/text_message_decorator'
+
 module Pronto
   module Formatter
-    class TextFormatter
-      include Colorizable
-
-      LOCATION_COLOR = :cyan
-
-      LEVEL_COLORS = {
-        info: :yellow,
-        warning: :magenta,
-        error: :red,
-        fatal: :red
-      }.freeze
-
+    class TextFormatter < Base
       def format(messages, _, _)
         messages.map do |message|
-          "#{format_location(message)} #{format_level(message)}: #{message.msg}".strip
-        end
-      end
-
-      private
-
-      def format_location(message)
-        line = message.line
-        lineno = line.new_lineno if line
-        path = message.path
-        commit_sha = message.commit_sha
-
-        if path || lineno
-          path = colorize(path, LOCATION_COLOR) if path
-          "#{path}:#{lineno}"
-        elsif commit_sha
-          colorize(commit_sha[0..6], LOCATION_COLOR)
+          message_format = config.message_format(self.class.name)
+          message_data = TextMessageDecorator.new(message).to_h
+          (message_format % message_data).strip
         end
       end
-
-      def format_level(message)
-        level = message.level
-        color = LEVEL_COLORS.fetch(level)
-
-        colorize(level[0].upcase, color)
-      end
     end
   end
 end
diff --git a/lib/pronto/formatter/text_message_decorator.rb b/lib/pronto/formatter/text_message_decorator.rb
new file mode 100644
index 00000000..f97414c8
--- /dev/null
+++ b/lib/pronto/formatter/text_message_decorator.rb
@@ -0,0 +1,46 @@
+module Pronto
+  module Formatter
+    class TextMessageDecorator < SimpleDelegator
+      include Colorizable
+
+      LOCATION_COLOR = :cyan
+
+      LEVEL_COLORS = {
+        info: :yellow,
+        warning: :magenta,
+        error: :red,
+        fatal: :red
+      }.freeze
+
+      def to_h
+        original = __getobj__.to_h
+        original[:color_level] = format_level(__getobj__)
+        original[:color_location] = format_location(__getobj__)
+        original
+      end
+
+      private
+
+      def format_location(message)
+        line = message.line
+        lineno = line.new_lineno if line
+        path = message.path
+        commit_sha = message.commit_sha
+
+        if path || lineno
+          path = colorize(path, LOCATION_COLOR) if path
+          "#{path}:#{lineno}"
+        elsif commit_sha
+          colorize(commit_sha[0..6], LOCATION_COLOR)
+        end
+      end
+
+      def format_level(message)
+        level = message.level
+        color = LEVEL_COLORS.fetch(level)
+
+        colorize(level[0].upcase, color)
+      end
+    end
+  end
+end
diff --git a/lib/pronto/message.rb b/lib/pronto/message.rb
index cec1d76c..31b951eb 100644
--- a/lib/pronto/message.rb
+++ b/lib/pronto/message.rb
@@ -40,6 +40,17 @@ def hash
       end
     end
 
+    def to_h
+      {
+        path: path,
+        line: line,
+        level: level,
+        msg: msg,
+        commit_sha: commit_sha,
+        runner: @runner && @runner.title
+      }
+    end
+
     private
 
     def comparison_attributes
diff --git a/lib/pronto/runner.rb b/lib/pronto/runner.rb
index dbfdaec8..8a55e632 100644
--- a/lib/pronto/runner.rb
+++ b/lib/pronto/runner.rb
@@ -5,6 +5,7 @@ class Runner
     def initialize(patches, commit = nil)
       @patches = patches
       @commit = commit
+      @config = Config.new
     end
 
     def self.runners
diff --git a/spec/pronto/config_spec.rb b/spec/pronto/config_spec.rb
index 28265231..1e7c1ed3 100644
--- a/spec/pronto/config_spec.rb
+++ b/spec/pronto/config_spec.rb
@@ -55,5 +55,22 @@ module Pronto
         it { should == 'ruby/ruby' }
       end
     end
+
+    describe '#message_format' do
+      subject { config.message_format('whatever') }
+
+      context 'when there is an entry in the config file' do
+        let(:config_hash) { { 'whatever' => { 'format' => whatever_format } } }
+        let(:whatever_format) { "that's just like your opinion man" }
+
+        it { should == whatever_format }
+      end
+
+      context 'when there is no entry in the config file' do
+        let(:config_hash) { ConfigFile::EMPTY }
+
+        it { should == ConfigFile::DEFAULT_MESSAGE_FORMAT }
+      end
+    end
   end
 end