diff --git a/cibuildwheel/__main__.py b/cibuildwheel/__main__.py
index 5ca9c1049..7f14ee81f 100644
--- a/cibuildwheel/__main__.py
+++ b/cibuildwheel/__main__.py
@@ -76,7 +76,7 @@ def main() -> None:
                             on this machine. Set this option to build an architecture
                             via emulation, for example, using binfmt_misc and QEMU.
                             Default: auto.
-                            Choices: auto, {}
+                            Choices: auto, native, all, {}
                         '''.format(", ".join(a.name for a in Architecture)))
     parser.add_argument('--output-dir',
                         default=os.environ.get('CIBW_OUTPUT_DIR', 'wheelhouse'),
diff --git a/cibuildwheel/util.py b/cibuildwheel/util.py
index 499b987df..f0062e25c 100644
--- a/cibuildwheel/util.py
+++ b/cibuildwheel/util.py
@@ -16,7 +16,7 @@
 import toml
 
 from .environment import ParsedEnvironment
-from .typing import PathOrStr, PlatformName
+from .typing import PathOrStr, PlatformName, assert_never
 
 if sys.version_info < (3, 9):
     from importlib_resources import files
@@ -169,6 +169,10 @@ def parse_config(config: str, platform: PlatformName) -> 'Set[Architecture]':
         for arch_str in re.split(r'[\s,]+', config):
             if arch_str == 'auto':
                 result |= Architecture.auto_archs(platform=platform)
+            elif arch_str == 'native':
+                result.add(Architecture(platform_module.machine()))
+            elif arch_str == 'all':
+                result |= Architecture.all_archs(platform=platform)
             else:
                 result.add(Architecture(arch_str))
         return result
@@ -184,6 +188,17 @@ def auto_archs(platform: PlatformName) -> 'Set[Architecture]':
             result.add(Architecture.x86)
         return result
 
+    @staticmethod
+    def all_archs(platform: PlatformName) -> 'Set[Architecture]':
+        if platform == 'linux':
+            return {Architecture.x86_64, Architecture.i686, Architecture.aarch64, Architecture.ppc64le, Architecture.s390x}
+        elif platform == 'macos':
+            return {Architecture.x86_64}
+        elif platform == 'windows':
+            return {Architecture.x86, Architecture.AMD64}
+        else:
+            assert_never(platform)
+
 
 class BuildOptions(NamedTuple):
     package_dir: Path
@@ -255,23 +270,17 @@ def detect_ci_provider() -> Optional[CIProvider]:
 
 PRETTY_NAMES = {'linux': 'Linux', 'macos': 'macOS', 'windows': 'Windows'}
 
-ALLOWED_ARCHITECTURES = {
-    'linux': {Architecture.x86_64, Architecture.i686, Architecture.aarch64, Architecture.ppc64le, Architecture.s390x},
-    'macos': {Architecture.x86_64},
-    'windows': {Architecture.AMD64, Architecture.x86},
-}
-
 
 def allowed_architectures_check(
-    name: PlatformName,
+    platform: PlatformName,
     options: BuildOptions,
 ) -> None:
 
-    allowed_architectures = ALLOWED_ARCHITECTURES[name]
+    allowed_architectures = Architecture.all_archs(platform)
 
-    msg = f'{PRETTY_NAMES[name]} only supports {sorted(allowed_architectures)} at the moment.'
+    msg = f'{PRETTY_NAMES[platform]} only supports {sorted(allowed_architectures)} at the moment.'
 
-    if name != 'linux':
+    if platform != 'linux':
         msg += ' If you want to set emulation architectures on Linux, use CIBW_ARCHS_LINUX instead.'
 
     if not options.architectures <= allowed_architectures:
diff --git a/docs/options.md b/docs/options.md
index e7a9f3baa..7b2398a70 100644
--- a/docs/options.md
+++ b/docs/options.md
@@ -163,11 +163,17 @@ emulation, such as that provided by [docker/setup-qemu-action][setup-qemu-action
 or [tonistiigi/binfmt][binfmt], to build architectures other than those your
 machine natively supports.
 
-Options: `auto` `x86_64` `i686` `aarch64` `ppc64le` `s390x`
+Options: `auto` `native` `all` `x86_64` `i686` `aarch64` `ppc64le` `s390x`
 
 Default: `auto`, meaning the native archs supported on the build machine. For
 example, on an `x86_64` machine, `auto` expands to `x86_64` and `i686`.
 
+`native` will only build on the exact architecture you currently are on; it will
+not add `i686` for `x86_64`.
+
+`all` will expand to all known architectures; remember to use build selectors
+to limit builds for each job; this list could grow in the future.
+
 [setup-qemu-action]: https://github.com/docker/setup-qemu-action
 [binfmt]: https://hub.docker.com/r/tonistiigi/binfmt
 
diff --git a/unit_test/main_tests/main_platform_test.py b/unit_test/main_tests/main_platform_test.py
index e01526eac..9b7c06fef 100644
--- a/unit_test/main_tests/main_platform_test.py
+++ b/unit_test/main_tests/main_platform_test.py
@@ -110,3 +110,33 @@ def test_archs_platform_specific(platform, intercepted_build_args, monkeypatch):
         assert build_options.architectures == {Architecture.x86}
     elif platform == 'macos':
         assert build_options.architectures == {Architecture.x86_64}
+
+
+def test_archs_platform_native(platform, intercepted_build_args, monkeypatch):
+    monkeypatch.setattr(platform_module, 'machine', lambda: 'x86_64')
+    monkeypatch.setenv('CIBW_ARCHS', 'native')
+
+    main()
+    build_options = intercepted_build_args.args[0]
+
+    if platform == 'linux':
+        assert build_options.architectures == {Architecture.x86_64}
+    elif platform == 'windows':
+        assert build_options.architectures == {Architecture.x86_64}
+    elif platform == 'macos':
+        assert build_options.architectures == {Architecture.x86_64}
+
+
+def test_archs_platform_all(platform, intercepted_build_args, monkeypatch):
+    monkeypatch.setattr(platform_module, 'machine', lambda: 'x86_64')
+    monkeypatch.setenv('CIBW_ARCHS', 'all')
+
+    main()
+    build_options = intercepted_build_args.args[0]
+
+    if platform == 'linux':
+        assert build_options.architectures == {Architecture.x86_64, Architecture.i686, Architecture.aarch64, Architecture.ppc64le, Architecture.s390x}
+    elif platform == 'windows':
+        assert build_options.architectures == {Architecture.x86, Architecture.AMD64}
+    elif platform == 'macos':
+        assert build_options.architectures == {Architecture.x86_64}