diff --git a/q2templates/util.py b/q2templates/util.py
index f20bb2e..1b20e3b 100644
--- a/q2templates/util.py
+++ b/q2templates/util.py
@@ -43,7 +43,7 @@ def df_to_html(df, border="0", classes=('table', 'table-striped',
     .. [2] https://github.com/pandas-dev/pandas/issues/1852
 
     """
-    with pd.option_context('display.max_colwidth', -1):
+    with pd.option_context('display.max_colwidth', None):
         return df.to_html(border=border, classes=classes, **kwargs)