diff --git a/scripts/plugins/rum.js b/scripts/plugins/rum.js
index 313a079a76..2065ad5212 100644
--- a/scripts/plugins/rum.js
+++ b/scripts/plugins/rum.js
@@ -50,7 +50,6 @@ function sampleRUM(checkpoint, data = {}) {
           const script = document.createElement('script');
           script.src = 'https://rum.hlx.page/.rum/@adobe/helix-rum-enhancer@^1/src/index.js';
           document.head.appendChild(script);
-          sendPing(data);
           return true;
         },
       };