diff --git a/docs/building-blocks/i18n.md b/docs/building-blocks/i18n.md
index 422c5b26..d0f5a6b7 100644
--- a/docs/building-blocks/i18n.md
+++ b/docs/building-blocks/i18n.md
@@ -42,7 +42,7 @@ export function MyComponent() {
     i18n.changeLanguage(language);
   };
   // The nested objects are intellisense supported ✅
-  return <div>{t(translations.HomePage.Features.someItem())}</div>;
+  return <div>{t(translations.HomePage.Features.someItem}</div>;
 }
 ```
 
diff --git a/internals/startingTemplate/src/locales/i18n.ts b/internals/startingTemplate/src/locales/i18n.ts
index 045c25e0..b19a976c 100644
--- a/internals/startingTemplate/src/locales/i18n.ts
+++ b/internals/startingTemplate/src/locales/i18n.ts
@@ -4,7 +4,7 @@ import { initReactI18next } from 'react-i18next';
 import LanguageDetector from 'i18next-browser-languagedetector';
 
 import en from './en/translation.json';
-import { ConvertedToFunctionsType } from './types';
+import { ConvertedToObjectType } from './types';
 
 const translationsJson = {
   en: {
@@ -15,26 +15,25 @@ const translationsJson = {
 export type TranslationResource = typeof en;
 export type LanguageKey = keyof TranslationResource;
 
-export const translations: ConvertedToFunctionsType<TranslationResource> = {} as any;
+export const translations: ConvertedToObjectType<TranslationResource> = {} as any;
 
 /*
- * Converts the static JSON file into object where keys are identical
- * but values are functions that produces the same key as string.
+ * Converts the static JSON file into an object where keys are identical
+ * but values are strings concatenated according to syntax.
  * This is helpful when using the JSON file keys and still have the intellisense support
  * along with type-safety
  */
-const convertToFunctions = (obj: any, dict: {}, current?: string) => {
+const convertLanguageJsonToObject = (obj: any, dict: {}, current?: string) => {
   Object.keys(obj).forEach(key => {
     const currentLookupKey = current ? `${current}.${key}` : key;
     if (typeof obj[key] === 'object') {
       dict[key] = {};
-      convertToFunctions(obj[key], dict[key], currentLookupKey);
+      convertLanguageJsonToObject(obj[key], dict[key], currentLookupKey);
     } else {
-      dict[key] = () => currentLookupKey;
+      dict[key] = currentLookupKey;
     }
   });
 };
-
 export const i18n = i18next
   // pass the i18n instance to react-i18next.
   .use(initReactI18next)
@@ -56,5 +55,7 @@ export const i18n = i18next
         escapeValue: false, // not needed for react as it escapes by default
       },
     },
-    () => convertToFunctions(en, translations),
+    () => {
+      convertLanguageJsonToObject(en, translations);
+    },
   );
diff --git a/internals/startingTemplate/src/locales/types.ts b/internals/startingTemplate/src/locales/types.ts
index a71cebdf..fc1ff3a8 100644
--- a/internals/startingTemplate/src/locales/types.ts
+++ b/internals/startingTemplate/src/locales/types.ts
@@ -1,5 +1,3 @@
-export type ConvertedToFunctionsType<T> = {
-  [P in keyof T]: T[P] extends string
-    ? () => string
-    : ConvertedToFunctionsType<T[P]>;
+export type ConvertedToObjectType<T> = {
+  [P in keyof T]: T[P] extends string ? string : ConvertedToObjectType<T[P]>;
 };
diff --git a/package.json b/package.json
index 016abea9..d9e2689d 100755
--- a/package.json
+++ b/package.json
@@ -70,7 +70,7 @@
   },
   "husky": {
     "hooks": {
-      "pre-commit": "npm run verify-startingTemplate-changes && npm run checkTs && lint-staged",
+      "pre-commit": "npm run checkTs && lint-staged && npm run verify-startingTemplate-changes",
       "prepare-commit-msg": "devmoji -e",
       "commit-msg": "if git-branch-is dev; then commitlint -E HUSKY_GIT_PARAMS; fi"
     }
diff --git a/src/app/containers/HomePage/Features.tsx b/src/app/containers/HomePage/Features.tsx
index 2c11cfac..c5bd2f51 100644
--- a/src/app/containers/HomePage/Features.tsx
+++ b/src/app/containers/HomePage/Features.tsx
@@ -82,9 +82,9 @@ export function Features() {
         <Feature>
           <INTLIcon className="feature-icon" />
           <Content>
-            <SubTitle>{t(translations.i18nFeature.title())} </SubTitle>
+            <SubTitle>{t(translations.i18nFeature.title)} </SubTitle>
             <P>
-              {t(translations.i18nFeature.description())}
+              {t(translations.i18nFeature.description)}
               <br />
               <small>
                 (Only some of the features below are translated to demonstrate
@@ -97,9 +97,9 @@ export function Features() {
         <Feature>
           <RouteIcon className="feature-icon" />
           <Content>
-            <SubTitle>{t(translations.routingFeature.title())}</SubTitle>
+            <SubTitle>{t(translations.routingFeature.title)}</SubTitle>
             <P>
-              {t(translations.routingFeature.description())}
+              {t(translations.routingFeature.description)}
               <br />
               <small>
                 Go to our{' '}
@@ -112,15 +112,15 @@ export function Features() {
         <Feature>
           <InstantFeedbackIcon className="feature-icon" />
           <Content>
-            <SubTitle>{t(translations.feedbackFeature.title())}</SubTitle>
-            <P>{t(translations.feedbackFeature.description())}</P>
+            <SubTitle>{t(translations.feedbackFeature.title)}</SubTitle>
+            <P>{t(translations.feedbackFeature.description)}</P>
           </Content>
         </Feature>
         <Feature>
           <ScaffoldingIcon className="feature-icon" />
           <Content>
-            <SubTitle>{t(translations.scaffoldingFeature.title())}</SubTitle>
-            <P>{t(translations.scaffoldingFeature.description())}</P>
+            <SubTitle>{t(translations.scaffoldingFeature.title)}</SubTitle>
+            <P>{t(translations.scaffoldingFeature.description)}</P>
           </Content>
         </Feature>
         <Feature>
diff --git a/src/app/containers/LanguageSwitch/__tests__/index.test.tsx b/src/app/containers/LanguageSwitch/__tests__/index.test.tsx
index d5029ce2..90600193 100644
--- a/src/app/containers/LanguageSwitch/__tests__/index.test.tsx
+++ b/src/app/containers/LanguageSwitch/__tests__/index.test.tsx
@@ -26,7 +26,7 @@ describe('<LanguageSwitch />', () => {
 
     let languageSwitch = renderLanguageSwitch();
     let label = languageSwitch.queryByText(
-      t(translations.i18nFeature.selectLanguage()),
+      t(translations.i18nFeature.selectLanguage),
     );
     expect(label).toBeInTheDocument();
 
@@ -35,7 +35,7 @@ describe('<LanguageSwitch />', () => {
 
     languageSwitch = renderLanguageSwitch();
     label = languageSwitch.queryByText(
-      t(translations.i18nFeature.selectLanguage()),
+      t(translations.i18nFeature.selectLanguage),
     );
     expect(label).toBeInTheDocument();
   });
diff --git a/src/app/containers/LanguageSwitch/index.tsx b/src/app/containers/LanguageSwitch/index.tsx
index 4d145ba3..17023200 100644
--- a/src/app/containers/LanguageSwitch/index.tsx
+++ b/src/app/containers/LanguageSwitch/index.tsx
@@ -14,7 +14,7 @@ export function LanguageSwitch() {
 
   return (
     <Wrapper>
-      <FormLabel>{t(translations.i18nFeature.selectLanguage())}</FormLabel>
+      <FormLabel>{t(translations.i18nFeature.selectLanguage)}</FormLabel>
       <Languages>
         <Radio
           id="en"
diff --git a/src/locales/__tests__/i18n.test.ts b/src/locales/__tests__/i18n.test.ts
index 7083ba29..786a6e3c 100644
--- a/src/locales/__tests__/i18n.test.ts
+++ b/src/locales/__tests__/i18n.test.ts
@@ -8,8 +8,8 @@ describe('i18n', () => {
 
   it('should initate i18n with translations', async () => {
     const t = await i18n;
-    expect(
-      t(translations.feedbackFeature.description()).length,
-    ).toBeGreaterThan(0);
+    expect(t(translations.feedbackFeature.description).length).toBeGreaterThan(
+      0,
+    );
   });
 });
diff --git a/src/locales/i18n.ts b/src/locales/i18n.ts
index 46912c8f..cd3a8692 100644
--- a/src/locales/i18n.ts
+++ b/src/locales/i18n.ts
@@ -5,7 +5,7 @@ import LanguageDetector from 'i18next-browser-languagedetector';
 
 import en from './en/translation.json';
 import de from './de/translation.json';
-import { ConvertedToFunctionsType } from './types';
+import { ConvertedToObjectType } from './types';
 
 const translationsJson = {
   en: {
@@ -19,22 +19,22 @@ const translationsJson = {
 export type TranslationResource = typeof en;
 export type LanguageKey = keyof TranslationResource;
 
-export const translations: ConvertedToFunctionsType<TranslationResource> = {} as any;
+export const translations: ConvertedToObjectType<TranslationResource> = {} as any;
 
 /*
- * Converts the static JSON file into object where keys are identical
- * but values are functions that produces the same key as string.
+ * Converts the static JSON file into an object where keys are identical
+ * but values are strings concatenated according to syntax.
  * This is helpful when using the JSON file keys and still have the intellisense support
  * along with type-safety
  */
-const convertToFunctions = (obj: any, dict: {}, current?: string) => {
+const convertLanguageJsonToObject = (obj: any, dict: {}, current?: string) => {
   Object.keys(obj).forEach(key => {
     const currentLookupKey = current ? `${current}.${key}` : key;
     if (typeof obj[key] === 'object') {
       dict[key] = {};
-      convertToFunctions(obj[key], dict[key], currentLookupKey);
+      convertLanguageJsonToObject(obj[key], dict[key], currentLookupKey);
     } else {
-      dict[key] = () => currentLookupKey;
+      dict[key] = currentLookupKey;
     }
   });
 };
@@ -59,5 +59,7 @@ export const i18n = i18next
         escapeValue: false, // not needed for react as it escapes by default
       },
     },
-    () => convertToFunctions(en, translations),
+    () => {
+      convertLanguageJsonToObject(en, translations);
+    },
   );
diff --git a/src/locales/types.ts b/src/locales/types.ts
index a71cebdf..fc1ff3a8 100644
--- a/src/locales/types.ts
+++ b/src/locales/types.ts
@@ -1,5 +1,3 @@
-export type ConvertedToFunctionsType<T> = {
-  [P in keyof T]: T[P] extends string
-    ? () => string
-    : ConvertedToFunctionsType<T[P]>;
+export type ConvertedToObjectType<T> = {
+  [P in keyof T]: T[P] extends string ? string : ConvertedToObjectType<T[P]>;
 };