From acec739a4b52cc5d89f344dc6fd8d77aaafbdc87 Mon Sep 17 00:00:00 2001
From: Titus Wormer <tituswormer@gmail.com>
Date: Tue, 24 Mar 2020 11:35:17 +0100
Subject: [PATCH] Refactor prose
MIME-Version: 1.0
Content-Type: text/plain; charset=UTF-8
Content-Transfer-Encoding: 8bit

…and improve some error messages
---
 .remarkrc.js                                  |  2 +-
 doc/rules.md                                  | 32 ++++++-------
 .../index.js                                  | 18 +++----
 .../package.json                              |  2 +-
 .../readme.md                                 | 36 +++++++-------
 .../index.js                                  | 24 +++++-----
 .../readme.md                                 | 44 ++++++++---------
 .../index.js                                  |  6 +--
 .../readme.md                                 | 26 +++++-----
 .../remark-lint-code-block-style/index.js     | 24 +++++-----
 .../remark-lint-code-block-style/package.json |  2 +-
 .../remark-lint-code-block-style/readme.md    | 40 ++++++++--------
 packages/remark-lint-definition-case/index.js | 15 +++---
 .../remark-lint-definition-case/readme.md     | 28 +++++------
 .../remark-lint-definition-spacing/index.js   | 14 +++---
 .../remark-lint-definition-spacing/readme.md  | 28 +++++------
 packages/remark-lint-emphasis-marker/index.js | 22 ++++-----
 .../remark-lint-emphasis-marker/readme.md     | 38 +++++++--------
 .../remark-lint-fenced-code-flag/index.js     | 38 +++++++--------
 .../remark-lint-fenced-code-flag/readme.md    | 48 +++++++++----------
 .../remark-lint-fenced-code-marker/index.js   | 38 ++++++++-------
 .../remark-lint-fenced-code-marker/readme.md  | 38 +++++++--------
 packages/remark-lint-file-extension/index.js  |  4 +-
 packages/remark-lint-file-extension/readme.md | 24 +++++-----
 .../remark-lint-final-definition/index.js     |  6 +--
 .../remark-lint-final-definition/readme.md    | 26 +++++-----
 packages/remark-lint-final-newline/index.js   |  4 +-
 packages/remark-lint-final-newline/readme.md  | 26 +++++-----
 .../remark-lint-first-heading-level/index.js  | 26 +++++-----
 .../remark-lint-first-heading-level/readme.md | 40 ++++++++--------
 .../remark-lint-hard-break-spaces/index.js    |  6 +--
 .../remark-lint-hard-break-spaces/readme.md   | 26 +++++-----
 .../remark-lint-heading-increment/index.js    |  6 +--
 .../remark-lint-heading-increment/readme.md   | 26 +++++-----
 packages/remark-lint-heading-style/index.js   | 10 ++--
 packages/remark-lint-heading-style/readme.md  | 30 ++++++------
 packages/remark-lint-linebreak-style/index.js | 14 +++---
 .../remark-lint-linebreak-style/readme.md     | 32 ++++++-------
 .../remark-lint-link-title-style/index.js     | 32 ++++++-------
 .../remark-lint-link-title-style/readme.md    | 42 ++++++++--------
 .../index.js                                  |  6 +--
 .../readme.md                                 | 26 +++++-----
 .../index.js                                  |  6 +--
 .../readme.md                                 | 26 +++++-----
 .../remark-lint-list-item-indent/index.js     | 24 +++++-----
 .../remark-lint-list-item-indent/readme.md    | 40 ++++++++--------
 .../remark-lint-list-item-spacing/index.js    | 22 ++++-----
 .../remark-lint-list-item-spacing/readme.md   | 40 ++++++++--------
 .../index.js                                  |  6 +--
 .../readme.md                                 | 26 +++++-----
 .../remark-lint-maximum-line-length/index.js  | 26 +++++-----
 .../remark-lint-maximum-line-length/readme.md | 44 ++++++++---------
 .../index.js                                  |  8 ++--
 .../package.json                              |  2 +-
 .../readme.md                                 | 28 +++++------
 .../index.js                                  | 16 +++----
 .../package.json                              |  2 +-
 .../readme.md                                 | 34 ++++++-------
 .../index.js                                  | 18 +++----
 .../readme.md                                 | 38 +++++++--------
 .../index.js                                  | 10 ++--
 .../readme.md                                 | 26 +++++-----
 .../index.js                                  |  6 +--
 .../readme.md                                 | 26 +++++-----
 .../index.js                                  |  6 +--
 .../readme.md                                 | 26 +++++-----
 .../index.js                                  |  6 +--
 .../readme.md                                 | 26 +++++-----
 packages/remark-lint-no-empty-url/index.js    |  6 +--
 packages/remark-lint-no-empty-url/readme.md   | 26 +++++-----
 .../readme.md                                 | 22 ++++-----
 .../readme.md                                 | 22 ++++-----
 .../readme.md                                 | 22 ++++-----
 .../readme.md                                 | 22 ++++-----
 .../readme.md                                 | 22 ++++-----
 .../index.js                                  | 10 ++--
 .../readme.md                                 | 26 +++++-----
 .../remark-lint-no-heading-indent/index.js    |  6 +--
 .../remark-lint-no-heading-indent/readme.md   | 26 +++++-----
 .../index.js                                  |  6 +--
 .../readme.md                                 | 26 +++++-----
 .../index.js                                  | 10 ++--
 .../readme.md                                 | 30 ++++++------
 packages/remark-lint-no-html/index.js         |  6 +--
 packages/remark-lint-no-html/readme.md        | 26 +++++-----
 .../remark-lint-no-inline-padding/index.js    |  6 +--
 .../remark-lint-no-inline-padding/readme.md   | 26 +++++-----
 packages/remark-lint-no-literal-urls/index.js | 14 +++---
 .../remark-lint-no-literal-urls/package.json  |  2 +-
 .../remark-lint-no-literal-urls/readme.md     | 34 ++++++-------
 .../index.js                                  |  6 +--
 .../readme.md                                 | 26 +++++-----
 .../index.js                                  |  6 +--
 .../package.json                              |  2 +-
 .../readme.md                                 | 26 +++++-----
 .../index.js                                  |  6 +--
 .../readme.md                                 | 26 +++++-----
 .../index.js                                  |  6 +--
 .../readme.md                                 | 26 +++++-----
 .../remark-lint-no-shell-dollars/index.js     | 10 ++--
 .../remark-lint-no-shell-dollars/readme.md    | 28 +++++------
 .../index.js                                  |  6 +--
 .../readme.md                                 | 26 +++++-----
 .../index.js                                  | 10 ++--
 .../readme.md                                 | 28 +++++------
 .../remark-lint-no-table-indentation/index.js |  6 +--
 .../readme.md                                 | 26 +++++-----
 packages/remark-lint-no-tabs/index.js         | 30 ++++++------
 packages/remark-lint-no-tabs/readme.md        | 46 +++++++++---------
 .../index.js                                  | 25 +++++-----
 .../readme.md                                 | 36 +++++++-------
 .../index.js                                  |  6 +--
 .../readme.md                                 | 26 +++++-----
 .../index.js                                  |  6 +--
 .../readme.md                                 | 26 +++++-----
 .../index.js                                  |  6 +--
 .../readme.md                                 | 26 +++++-----
 .../index.js                                  | 16 +++----
 .../readme.md                                 | 36 +++++++-------
 .../index.js                                  | 26 +++++-----
 .../readme.md                                 | 42 ++++++++--------
 packages/remark-lint-rule-style/index.js      | 18 +++----
 packages/remark-lint-rule-style/readme.md     | 38 +++++++--------
 packages/remark-lint-strong-marker/index.js   | 18 +++----
 packages/remark-lint-strong-marker/readme.md  | 38 +++++++--------
 .../remark-lint-table-cell-padding/index.js   | 34 +++++++------
 .../remark-lint-table-cell-padding/readme.md  | 44 ++++++++---------
 .../remark-lint-table-pipe-alignment/index.js |  6 +--
 .../readme.md                                 | 26 +++++-----
 packages/remark-lint-table-pipes/index.js     |  6 +--
 packages/remark-lint-table-pipes/readme.md    | 26 +++++-----
 .../index.js                                  | 18 +++----
 .../readme.md                                 | 38 +++++++--------
 packages/remark-lint/readme.md                | 20 ++++----
 .../remark-preset-lint-consistent/readme.md   | 18 +++----
 .../index.js                                  | 20 ++++----
 .../readme.md                                 | 38 +++++++--------
 .../remark-preset-lint-recommended/readme.md  | 18 +++----
 packages/unified-lint-rule/index.js           |  2 +-
 packages/unified-lint-rule/readme.md          | 15 +++---
 readme.md                                     | 48 +++++++++----------
 script/build-presets.js                       | 19 ++++----
 script/build-rules.js                         | 23 +++++----
 script/util/rule.js                           |  2 +-
 test.js                                       |  6 +--
 145 files changed, 1537 insertions(+), 1534 deletions(-)

diff --git a/.remarkrc.js b/.remarkrc.js
index b65e70c2..3817684f 100644
--- a/.remarkrc.js
+++ b/.remarkrc.js
@@ -3,7 +3,7 @@ exports.settings = {bullet: '*', paddedTable: false}
 exports.plugins = [
   require('./packages/remark-preset-lint-recommended'),
   require('./packages/remark-preset-lint-consistent'),
-  [require('remark-toc'), {tight: true, maxDepth: 2}],
+  [require('remark-toc'), {tight: true, maxDepth: 2, heading: 'contents'}],
   require('remark-comment-config'),
   require('remark-github'),
   require('remark-validate-links'),
diff --git a/doc/rules.md b/doc/rules.md
index 839d3482..9978de82 100644
--- a/doc/rules.md
+++ b/doc/rules.md
@@ -4,10 +4,10 @@ This document describes how to configure rules and lists all available official
 rules.  Each rule is a separate package. See their readme’s for more
 information.
 
-## Table of Contents
+## Contents
 
 *   [Configuration](#configuration)
-*   [List of Rules](#list-of-rules)
+*   [List of rules](#list-of-rules)
 
 ## Configuration
 
@@ -16,7 +16,7 @@ information.
 ```js
 remark()
   .use(require('remark-lint-final-newline'), false)
-  // ...
+  // …
 ```
 
 `true` turns a rule on again:
@@ -24,7 +24,7 @@ remark()
 ```js
 remark()
   .use(require('remark-lint-final-newline'), true)
-  // ...
+  // …
 ```
 
 Rules can be configured with a severity too.  The following ignores all
@@ -33,16 +33,16 @@ messages from the plugin:
 ```js
 remark()
   .use(require('remark-lint-final-newline'), [0])
-  // ...
+  // …
 ```
 
-...and passing `[1]` explicitly sets the normal behaviour (warn for problems).
+…and passing `[1]` explicitly sets the normal behavior (warn for problems).
 To trigger an error instead of a warning, pass `2`:
 
 ```js
 remark()
   .use(require('remark-lint-final-newline'), [2])
-  // ...
+  // …
 ```
 
 It’s also possible to pass both a severity and configuration:
@@ -50,7 +50,7 @@ It’s also possible to pass both a severity and configuration:
 ```js
 remark()
   .use(require('remark-lint-maximum-line-length'), [2, 70])
-  // ...
+  // …
 ```
 
 Lastly, strings can also be passed, instead of numbers:
@@ -60,10 +60,10 @@ Lastly, strings can also be passed, instead of numbers:
 ```js
 remark()
   .use(require('remark-lint-maximum-line-length'), ['error', 70])
-  // ...
+  // …
 ```
 
-## List of Rules
+## List of rules
 
 This lists contains all “official” rules, developed in this repository.
 For rules developed outside of this repo, view the [List of External
@@ -71,10 +71,10 @@ Rules][external].
 
 <!--rules start-->
 
-*   [`blockquote-indentation`](https://github.com/remarkjs/remark-lint/tree/master/packages/remark-lint-blockquote-indentation) — warn when blockquotes are either indented too much or too little
+*   [`blockquote-indentation`](https://github.com/remarkjs/remark-lint/tree/master/packages/remark-lint-blockquote-indentation) — warn when block quotes are either indented too much or too little
 *   [`checkbox-character-style`](https://github.com/remarkjs/remark-lint/tree/master/packages/remark-lint-checkbox-character-style) — warn when list item checkboxes violate a given style
 *   [`checkbox-content-indent`](https://github.com/remarkjs/remark-lint/tree/master/packages/remark-lint-checkbox-content-indent) — warn when list item checkboxes are followed by too much whitespace
-*   [`code-block-style`](https://github.com/remarkjs/remark-lint/tree/master/packages/remark-lint-code-block-style) — warn when code-blocks do not adhere to a given style
+*   [`code-block-style`](https://github.com/remarkjs/remark-lint/tree/master/packages/remark-lint-code-block-style) — warn when code blocks do not adhere to a given style
 *   [`definition-case`](https://github.com/remarkjs/remark-lint/tree/master/packages/remark-lint-definition-case) — warn when definition labels are not lowercase
 *   [`definition-spacing`](https://github.com/remarkjs/remark-lint/tree/master/packages/remark-lint-definition-spacing) — warn when consecutive whitespace is used in a definition
 *   [`emphasis-marker`](https://github.com/remarkjs/remark-lint/tree/master/packages/remark-lint-emphasis-marker) — warn when emphasis markers violate the given style
@@ -95,8 +95,8 @@ Rules][external].
 *   [`list-item-spacing`](https://github.com/remarkjs/remark-lint/tree/master/packages/remark-lint-list-item-spacing) — warn when list looseness is incorrect
 *   [`maximum-heading-length`](https://github.com/remarkjs/remark-lint/tree/master/packages/remark-lint-maximum-heading-length) — warn when headings are too long
 *   [`maximum-line-length`](https://github.com/remarkjs/remark-lint/tree/master/packages/remark-lint-maximum-line-length) — warn when lines are too long
-*   [`no-auto-link-without-protocol`](https://github.com/remarkjs/remark-lint/tree/master/packages/remark-lint-no-auto-link-without-protocol) — warn for angle-bracketed links without protocol
-*   [`no-blockquote-without-marker`](https://github.com/remarkjs/remark-lint/tree/master/packages/remark-lint-no-blockquote-without-marker) — warn when blank lines without markers (\`>\`) are found in a blockquote
+*   [`no-auto-link-without-protocol`](https://github.com/remarkjs/remark-lint/tree/master/packages/remark-lint-no-auto-link-without-protocol) — warn for angle bracketed links without protocol
+*   [`no-blockquote-without-marker`](https://github.com/remarkjs/remark-lint/tree/master/packages/remark-lint-no-blockquote-without-marker) — warn when blank lines without markers (\`>\`) are found in a block quote
 *   [`no-consecutive-blank-lines`](https://github.com/remarkjs/remark-lint/tree/master/packages/remark-lint-no-consecutive-blank-lines) — warn for too many consecutive blank lines
 *   [`no-duplicate-definitions`](https://github.com/remarkjs/remark-lint/tree/master/packages/remark-lint-no-duplicate-definitions) — warn on duplicate definitions
 *   [`no-duplicate-headings`](https://github.com/remarkjs/remark-lint/tree/master/packages/remark-lint-no-duplicate-headings) — warn on duplicate headings
@@ -114,9 +114,9 @@ Rules][external].
 *   [`no-heading-punctuation`](https://github.com/remarkjs/remark-lint/tree/master/packages/remark-lint-no-heading-punctuation) — warn when headings end in illegal characters
 *   [`no-html`](https://github.com/remarkjs/remark-lint/tree/master/packages/remark-lint-no-html) — warn when HTML nodes are used
 *   [`no-inline-padding`](https://github.com/remarkjs/remark-lint/tree/master/packages/remark-lint-no-inline-padding) — warn when inline nodes are padded with spaces
-*   [`no-literal-urls`](https://github.com/remarkjs/remark-lint/tree/master/packages/remark-lint-no-literal-urls) — warn when URLs without angle-brackets are used
+*   [`no-literal-urls`](https://github.com/remarkjs/remark-lint/tree/master/packages/remark-lint-no-literal-urls) — warn when URLs without angle brackets are used
 *   [`no-missing-blank-lines`](https://github.com/remarkjs/remark-lint/tree/master/packages/remark-lint-no-missing-blank-lines) — warn when missing blank lines
-*   [`no-multiple-toplevel-headings`](https://github.com/remarkjs/remark-lint/tree/master/packages/remark-lint-no-multiple-toplevel-headings) — warn when multiple top-level headings are used
+*   [`no-multiple-toplevel-headings`](https://github.com/remarkjs/remark-lint/tree/master/packages/remark-lint-no-multiple-toplevel-headings) — warn when multiple top level headings are used
 *   [`no-paragraph-content-indent`](https://github.com/remarkjs/remark-lint/tree/master/packages/remark-lint-no-paragraph-content-indent) — warn when the content in paragraphs are indented
 *   [`no-reference-like-url`](https://github.com/remarkjs/remark-lint/tree/master/packages/remark-lint-no-reference-like-url) — warn when URLs are also defined identifiers
 *   [`no-shell-dollars`](https://github.com/remarkjs/remark-lint/tree/master/packages/remark-lint-no-shell-dollars) — warn when shell code is prefixed by dollars
diff --git a/packages/remark-lint-blockquote-indentation/index.js b/packages/remark-lint-blockquote-indentation/index.js
index a082f867..194e7e2f 100644
--- a/packages/remark-lint-blockquote-indentation/index.js
+++ b/packages/remark-lint-blockquote-indentation/index.js
@@ -4,14 +4,14 @@
  * @license MIT
  * @module blockquote-indentation
  * @fileoverview
- *   Warn when blockquotes are indented too much or too little.
+ *   Warn when block quotes are indented too much or too little.
  *
  *   Options: `number` or `'consistent'`, default: `'consistent'`.
  *
  *   `'consistent'` detects the first used indentation and will warn when
- *   other blockquotes use a different indentation.
+ *   other block quotes use a different indentation.
  *
- * @example {"name": "valid.md", "setting": 4}
+ * @example {"name": "ok.md", "setting": 4}
  *
  *   >   Hello
  *
@@ -19,7 +19,7 @@
  *
  *   >   World
  *
- * @example {"name": "valid.md", "setting": 2}
+ * @example {"name": "ok.md", "setting": 2}
  *
  *   > Hello
  *
@@ -27,7 +27,7 @@
  *
  *   > World
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   >  Hello
  *
@@ -39,10 +39,10 @@
  *
  *   > World
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
- *   5:3: Remove 1 space between blockquote and content
- *   9:3: Add 1 space between blockquote and content
+ *   5:3: Remove 1 space between block quote and content
+ *   9:3: Add 1 space between block quote and content
  */
 
 'use strict'
@@ -82,7 +82,7 @@ function blockquoteIndentation(tree, file, pref) {
           Math.abs(diff) +
           ' ' +
           plural('space', diff) +
-          ' between blockquote and content'
+          ' between block quote and content'
 
         file.message(reason, position.start(node.children[0]))
       }
diff --git a/packages/remark-lint-blockquote-indentation/package.json b/packages/remark-lint-blockquote-indentation/package.json
index 2b61e2cb..3de4cd27 100644
--- a/packages/remark-lint-blockquote-indentation/package.json
+++ b/packages/remark-lint-blockquote-indentation/package.json
@@ -1,7 +1,7 @@
 {
   "name": "remark-lint-blockquote-indentation",
   "version": "1.0.3",
-  "description": "remark-lint rule to warn when blockquotes are either indented too much or too little",
+  "description": "remark-lint rule to warn when block quotes are either indented too much or too little",
   "license": "MIT",
   "keywords": [
     "remark",
diff --git a/packages/remark-lint-blockquote-indentation/readme.md b/packages/remark-lint-blockquote-indentation/readme.md
index f80982ba..7dcfcf5f 100644
--- a/packages/remark-lint-blockquote-indentation/readme.md
+++ b/packages/remark-lint-blockquote-indentation/readme.md
@@ -10,12 +10,12 @@
 [![Backers][backers-badge]][collective]
 [![Chat][chat-badge]][chat]
 
-Warn when blockquotes are indented too much or too little.
+Warn when block quotes are indented too much or too little.
 
 Options: `number` or `'consistent'`, default: `'consistent'`.
 
 `'consistent'` detects the first used indentation and will warn when
-other blockquotes use a different indentation.
+other block quotes use a different indentation.
 
 ## Presets
 
@@ -28,7 +28,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `2`.
 
@@ -46,7 +46,7 @@ Paragraph.
 
 No messages.
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `4`.
 
@@ -64,7 +64,7 @@ Paragraph.
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -83,8 +83,8 @@ Paragraph.
 ###### Out
 
 ```text
-5:3: Remove 1 space between blockquote and content
-9:3: Add 1 space between blockquote and content
+5:3: Remove 1 space between block quote and content
+9:3: Add 1 space between block quote and content
 ```
 
 ## Install
@@ -100,16 +100,16 @@ npm install remark-lint-blockquote-indentation
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-blockquote-indentation",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -121,15 +121,15 @@ remark -u lint -u lint-blockquote-indentation readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-blockquote-indentation'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -138,8 +138,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -168,7 +168,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-checkbox-character-style/index.js b/packages/remark-lint-checkbox-character-style/index.js
index 6960ad44..94bb8a12 100644
--- a/packages/remark-lint-checkbox-character-style/index.js
+++ b/packages/remark-lint-checkbox-character-style/index.js
@@ -26,47 +26,47 @@
  *   See [Using remark to fix your Markdown](https://github.com/remarkjs/remark-lint#using-remark-to-fix-your-markdown)
  *   on how to automatically fix warnings for this rule.
  *
- * @example {"name": "valid.md", "setting": {"checked": "x"}}
+ * @example {"name": "ok.md", "setting": {"checked": "x"}}
  *
  *   - [x] List item
  *   - [x] List item
  *
- * @example {"name": "valid.md", "setting": {"checked": "X"}}
+ * @example {"name": "ok.md", "setting": {"checked": "X"}}
  *
  *   - [X] List item
  *   - [X] List item
  *
- * @example {"name": "valid.md", "setting": {"unchecked": " "}}
+ * @example {"name": "ok.md", "setting": {"unchecked": " "}}
  *
  *   - [ ] List item
  *   - [ ] List item
  *   - [ ]··
  *   - [ ]
  *
- * @example {"name": "valid.md", "setting": {"unchecked": "\t"}}
+ * @example {"name": "ok.md", "setting": {"unchecked": "\t"}}
  *
  *   - [»] List item
  *   - [»] List item
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   - [x] List item
  *   - [X] List item
  *   - [ ] List item
  *   - [»] List item
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   2:4-2:5: Checked checkboxes should use `x` as a marker
  *   4:4-4:5: Unchecked checkboxes should use ` ` as a marker
  *
- * @example {"setting": {"unchecked": "!"}, "name": "invalid.md", "label": "output", "config": {"positionless": true}}
+ * @example {"setting": {"unchecked": "💩"}, "name": "not-ok.md", "label": "output", "config": {"positionless": true}}
  *
- *   1:1: Invalid unchecked checkbox marker `!`: use either `'\t'`, or `' '`
+ *   1:1: Incorrect unchecked checkbox marker `💩`: use either `'\t'`, or `' '`
  *
- * @example {"setting": {"checked": "!"}, "name": "invalid.md", "label": "output", "config": {"positionless": true}}
+ * @example {"setting": {"checked": "💩"}, "name": "not-ok.md", "label": "output", "config": {"positionless": true}}
  *
- *   1:1: Invalid checked checkbox marker `!`: use either `'x'`, or `'X'`
+ *   1:1: Incorrect checked checkbox marker `💩`: use either `'x'`, or `'X'`
  */
 
 'use strict'
@@ -97,7 +97,7 @@ function checkboxCharacterStyle(tree, file, pref) {
 
   if (pref.unchecked && unchecked[pref.unchecked] !== true) {
     file.fail(
-      'Invalid unchecked checkbox marker `' +
+      'Incorrect unchecked checkbox marker `' +
         pref.unchecked +
         "`: use either `'\\t'`, or `' '`"
     )
@@ -105,7 +105,7 @@ function checkboxCharacterStyle(tree, file, pref) {
 
   if (pref.checked && checked[pref.checked] !== true) {
     file.fail(
-      'Invalid checked checkbox marker `' +
+      'Incorrect checked checkbox marker `' +
         pref.checked +
         "`: use either `'x'`, or `'X'`"
     )
diff --git a/packages/remark-lint-checkbox-character-style/readme.md b/packages/remark-lint-checkbox-character-style/readme.md
index d7c201a3..68001f84 100644
--- a/packages/remark-lint-checkbox-character-style/readme.md
+++ b/packages/remark-lint-checkbox-character-style/readme.md
@@ -42,7 +42,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `{ checked: 'x' }`.
 
@@ -57,7 +57,7 @@ When configured with `{ checked: 'x' }`.
 
 No messages.
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `{ checked: 'X' }`.
 
@@ -72,7 +72,7 @@ When configured with `{ checked: 'X' }`.
 
 No messages.
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `{ unchecked: ' ' }`.
 
@@ -91,7 +91,7 @@ Note: `·` represents a space.
 
 No messages.
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `{ unchecked: '\t' }`.
 
@@ -108,7 +108,7 @@ Note: `»` represents a tab.
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -128,24 +128,24 @@ Note: `»` represents a tab.
 4:4-4:5: Unchecked checkboxes should use ` ` as a marker
 ```
 
-##### `invalid.md`
+##### `not-ok.md`
 
-When configured with `{ unchecked: '!' }`.
+When configured with `{ unchecked: '💩' }`.
 
 ###### Out
 
 ```text
-1:1: Invalid unchecked checkbox marker `!`: use either `'\t'`, or `' '`
+1:1: Incorrect unchecked checkbox marker `💩`: use either `'\t'`, or `' '`
 ```
 
-##### `invalid.md`
+##### `not-ok.md`
 
-When configured with `{ checked: '!' }`.
+When configured with `{ checked: '💩' }`.
 
 ###### Out
 
 ```text
-1:1: Invalid checked checkbox marker `!`: use either `'x'`, or `'X'`
+1:1: Incorrect checked checkbox marker `💩`: use either `'x'`, or `'X'`
 ```
 
 ## Install
@@ -161,16 +161,16 @@ npm install remark-lint-checkbox-character-style
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-checkbox-character-style",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -182,15 +182,15 @@ remark -u lint -u lint-checkbox-character-style readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-checkbox-character-style'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -199,8 +199,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -229,7 +229,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-checkbox-content-indent/index.js b/packages/remark-lint-checkbox-content-indent/index.js
index 54f533bc..2b17538a 100644
--- a/packages/remark-lint-checkbox-content-indent/index.js
+++ b/packages/remark-lint-checkbox-content-indent/index.js
@@ -6,21 +6,21 @@
  * @fileoverview
  *   Warn when list item checkboxes are followed by too much whitespace.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   - [ ] List item
  *   +  [x] List Item
  *   *   [X] List item
  *   -    [ ] List item
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   - [ ] List item
  *   + [x]  List item
  *   * [X]   List item
  *   - [ ]    List item
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   2:7-2:8: Checkboxes should be followed by a single character
  *   3:7-3:9: Checkboxes should be followed by a single character
diff --git a/packages/remark-lint-checkbox-content-indent/readme.md b/packages/remark-lint-checkbox-content-indent/readme.md
index cac154a5..0c2b6db1 100644
--- a/packages/remark-lint-checkbox-content-indent/readme.md
+++ b/packages/remark-lint-checkbox-content-indent/readme.md
@@ -18,7 +18,7 @@ This rule is not included in any default preset
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -33,7 +33,7 @@ This rule is not included in any default preset
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -65,16 +65,16 @@ npm install remark-lint-checkbox-content-indent
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-checkbox-content-indent",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -86,15 +86,15 @@ remark -u lint -u lint-checkbox-content-indent readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-checkbox-content-indent'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -103,8 +103,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -133,7 +133,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-code-block-style/index.js b/packages/remark-lint-code-block-style/index.js
index 98a1ba89..3bdf113d 100644
--- a/packages/remark-lint-code-block-style/index.js
+++ b/packages/remark-lint-code-block-style/index.js
@@ -9,7 +9,7 @@
  *   Options: `'consistent'`, `'fenced'`, or `'indented'`, default: `'consistent'`.
  *
  *   `'consistent'` detects the first used code block style and warns when
- *   subsequent code-blocks uses different styles.
+ *   subsequent code blocks uses different styles.
  *
  *   ## Fix
  *
@@ -23,7 +23,7 @@
  *   See [Using remark to fix your Markdown](https://github.com/remarkjs/remark-lint#using-remark-to-fix-your-markdown)
  *   on how to automatically fix warnings for this rule.
  *
- * @example {"setting": "indented", "name": "valid.md"}
+ * @example {"setting": "indented", "name": "ok.md"}
  *
  *       alpha();
  *
@@ -31,7 +31,7 @@
  *
  *       bravo();
  *
- * @example {"setting": "indented", "name": "invalid.md", "label": "input"}
+ * @example {"setting": "indented", "name": "not-ok.md", "label": "input"}
  *
  *   ```
  *   alpha();
@@ -43,12 +43,12 @@
  *   bravo();
  *   ```
  *
- * @example {"setting": "indented", "name": "invalid.md", "label": "output"}
+ * @example {"setting": "indented", "name": "not-ok.md", "label": "output"}
  *
  *   1:1-3:4: Code blocks should be indented
  *   7:1-9:4: Code blocks should be indented
  *
- * @example {"setting": "fenced", "name": "valid.md"}
+ * @example {"setting": "fenced", "name": "ok.md"}
  *
  *   ```
  *   alpha();
@@ -60,7 +60,7 @@
  *   bravo();
  *   ```
  *
- * @example {"setting": "fenced", "name": "invalid.md", "label": "input"}
+ * @example {"setting": "fenced", "name": "not-ok.md", "label": "input"}
  *
  *       alpha();
  *
@@ -68,12 +68,12 @@
  *
  *       bravo();
  *
- * @example {"setting": "fenced", "name": "invalid.md", "label": "output"}
+ * @example {"setting": "fenced", "name": "not-ok.md", "label": "output"}
  *
  *   1:1-1:13: Code blocks should be fenced
  *   5:1-5:13: Code blocks should be fenced
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *       alpha();
  *
@@ -83,13 +83,13 @@
  *   bravo();
  *   ```
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   5:1-7:4: Code blocks should be indented
  *
- * @example {"setting": "invalid", "name": "invalid.md", "label": "output", "config": {"positionless": true}}
+ * @example {"setting": "💩", "name": "not-ok.md", "label": "output", "config": {"positionless": true}}
  *
- *   1:1: Invalid code block style `invalid`: use either `'consistent'`, `'fenced'`, or `'indented'`
+ *   1:1: Incorrect code block style `💩`: use either `'consistent'`, `'fenced'`, or `'indented'`
  */
 
 'use strict'
@@ -113,7 +113,7 @@ function codeBlockStyle(tree, file, pref) {
 
   if (styles[pref] !== true) {
     file.fail(
-      'Invalid code block style `' +
+      'Incorrect code block style `' +
         pref +
         "`: use either `'consistent'`, `'fenced'`, or `'indented'`"
     )
diff --git a/packages/remark-lint-code-block-style/package.json b/packages/remark-lint-code-block-style/package.json
index 96cffaa8..8433a970 100644
--- a/packages/remark-lint-code-block-style/package.json
+++ b/packages/remark-lint-code-block-style/package.json
@@ -1,7 +1,7 @@
 {
   "name": "remark-lint-code-block-style",
   "version": "1.0.3",
-  "description": "remark-lint rule to warn when code-blocks do not adhere to a given style",
+  "description": "remark-lint rule to warn when code blocks do not adhere to a given style",
   "license": "MIT",
   "keywords": [
     "remark",
diff --git a/packages/remark-lint-code-block-style/readme.md b/packages/remark-lint-code-block-style/readme.md
index 72bdf71b..6c623485 100644
--- a/packages/remark-lint-code-block-style/readme.md
+++ b/packages/remark-lint-code-block-style/readme.md
@@ -15,7 +15,7 @@ Warn when code blocks do not adhere to a given style.
 Options: `'consistent'`, `'fenced'`, or `'indented'`, default: `'consistent'`.
 
 `'consistent'` detects the first used code block style and warns when
-subsequent code-blocks uses different styles.
+subsequent code blocks uses different styles.
 
 ## Fix
 
@@ -40,7 +40,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `'indented'`.
 
@@ -58,7 +58,7 @@ Paragraph.
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 When configured with `'indented'`.
 
@@ -83,7 +83,7 @@ bravo();
 7:1-9:4: Code blocks should be indented
 ```
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `'fenced'`.
 
@@ -105,7 +105,7 @@ bravo();
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 When configured with `'fenced'`.
 
@@ -126,7 +126,7 @@ Paragraph.
 5:1-5:13: Code blocks should be fenced
 ```
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -146,14 +146,14 @@ bravo();
 5:1-7:4: Code blocks should be indented
 ```
 
-##### `invalid.md`
+##### `not-ok.md`
 
-When configured with `'invalid'`.
+When configured with `'💩'`.
 
 ###### Out
 
 ```text
-1:1: Invalid code block style `invalid`: use either `'consistent'`, `'fenced'`, or `'indented'`
+1:1: Incorrect code block style `💩`: use either `'consistent'`, `'fenced'`, or `'indented'`
 ```
 
 ## Install
@@ -169,16 +169,16 @@ npm install remark-lint-code-block-style
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-code-block-style",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -190,15 +190,15 @@ remark -u lint -u lint-code-block-style readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-code-block-style'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -207,8 +207,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -237,7 +237,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-definition-case/index.js b/packages/remark-lint-definition-case/index.js
index 8141a8f8..13693125 100644
--- a/packages/remark-lint-definition-case/index.js
+++ b/packages/remark-lint-definition-case/index.js
@@ -6,17 +6,17 @@
  * @fileoverview
  *   Warn when definition labels are not lowercase.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   [example]: http://example.com "Example Domain"
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   [Example]: http://example.com "Example Domain"
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
- *   1:1-1:47: Do not use upper-case characters in definition labels
+ *   1:1-1:47: Do not use uppercase characters in definition labels
  */
 
 'use strict'
@@ -29,15 +29,14 @@ var generated = require('unist-util-generated')
 module.exports = rule('remark-lint:definition-case', definitionCase)
 
 var label = /^\s*\[((?:\\[\s\S]|[^[\]])+)]/
-var reason = 'Do not use upper-case characters in definition labels'
+var reason = 'Do not use uppercase characters in definition labels'
 
 function definitionCase(tree, file) {
   var contents = String(file)
 
-  visit(tree, ['definition', 'footnoteDefinition'], validate)
+  visit(tree, ['definition', 'footnoteDefinition'], check)
 
-  // Validate a node, either a normal definition or a footnote definition.
-  function validate(node) {
+  function check(node) {
     var start = position.start(node).offset
     var end = position.end(node).offset
     var value
diff --git a/packages/remark-lint-definition-case/readme.md b/packages/remark-lint-definition-case/readme.md
index 64596b1c..494f1dd2 100644
--- a/packages/remark-lint-definition-case/readme.md
+++ b/packages/remark-lint-definition-case/readme.md
@@ -22,7 +22,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -34,7 +34,7 @@ This rule is included in the following presets:
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -45,7 +45,7 @@ No messages.
 ###### Out
 
 ```text
-1:1-1:47: Do not use upper-case characters in definition labels
+1:1-1:47: Do not use uppercase characters in definition labels
 ```
 
 ## Install
@@ -61,16 +61,16 @@ npm install remark-lint-definition-case
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-definition-case",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -82,15 +82,15 @@ remark -u lint -u lint-definition-case readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-definition-case'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -99,8 +99,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -129,7 +129,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-definition-spacing/index.js b/packages/remark-lint-definition-spacing/index.js
index 1a0f98a2..3a6eb365 100644
--- a/packages/remark-lint-definition-spacing/index.js
+++ b/packages/remark-lint-definition-spacing/index.js
@@ -6,17 +6,17 @@
  * @fileoverview
  *   Warn when consecutive whitespace is used in a definition.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   [example domain]: http://example.com "Example Domain"
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   [example····domain]: http://example.com "Example Domain"
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
- *   1:1-1:57: Do not use consecutive white-space in definition labels
+ *   1:1-1:57: Do not use consecutive whitespace in definition labels
  */
 
 'use strict'
@@ -29,14 +29,14 @@ var generated = require('unist-util-generated')
 module.exports = rule('remark-lint:definition-spacing', definitionSpacing)
 
 var label = /^\s*\[((?:\\[\s\S]|[^[\]])+)]/
-var reason = 'Do not use consecutive white-space in definition labels'
+var reason = 'Do not use consecutive whitespace in definition labels'
 
 function definitionSpacing(tree, file) {
   var contents = String(file)
 
-  visit(tree, ['definition', 'footnoteDefinition'], validate)
+  visit(tree, ['definition', 'footnoteDefinition'], check)
 
-  function validate(node) {
+  function check(node) {
     var start = position.start(node).offset
     var end = position.end(node).offset
 
diff --git a/packages/remark-lint-definition-spacing/readme.md b/packages/remark-lint-definition-spacing/readme.md
index 69ec46d7..0ca9ef50 100644
--- a/packages/remark-lint-definition-spacing/readme.md
+++ b/packages/remark-lint-definition-spacing/readme.md
@@ -22,7 +22,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -34,7 +34,7 @@ This rule is included in the following presets:
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -47,7 +47,7 @@ Note: `·` represents a space.
 ###### Out
 
 ```text
-1:1-1:57: Do not use consecutive white-space in definition labels
+1:1-1:57: Do not use consecutive whitespace in definition labels
 ```
 
 ## Install
@@ -63,16 +63,16 @@ npm install remark-lint-definition-spacing
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-definition-spacing",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -84,15 +84,15 @@ remark -u lint -u lint-definition-spacing readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-definition-spacing'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -101,8 +101,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -131,7 +131,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-emphasis-marker/index.js b/packages/remark-lint-emphasis-marker/index.js
index be4dbd8f..c2f0788a 100644
--- a/packages/remark-lint-emphasis-marker/index.js
+++ b/packages/remark-lint-emphasis-marker/index.js
@@ -22,42 +22,42 @@
  *   See [Using remark to fix your Markdown](https://github.com/remarkjs/remark-lint#using-remark-to-fix-your-markdown)
  *   on how to automatically fix warnings for this rule.
  *
- * @example {"setting": "*", "name": "valid.md"}
+ * @example {"setting": "*", "name": "ok.md"}
  *
  *   *foo*
  *
- * @example {"setting": "*", "name": "invalid.md", "label": "input"}
+ * @example {"setting": "*", "name": "not-ok.md", "label": "input"}
  *
  *   _foo_
  *
- * @example {"setting": "*", "name": "invalid.md", "label": "output"}
+ * @example {"setting": "*", "name": "not-ok.md", "label": "output"}
  *
  *   1:1-1:6: Emphasis should use `*` as a marker
  *
- * @example {"setting": "_", "name": "valid.md"}
+ * @example {"setting": "_", "name": "ok.md"}
  *
  *   _foo_
  *
- * @example {"setting": "_", "name": "invalid.md", "label": "input"}
+ * @example {"setting": "_", "name": "not-ok.md", "label": "input"}
  *
  *   *foo*
  *
- * @example {"setting": "_", "name": "invalid.md", "label": "output"}
+ * @example {"setting": "_", "name": "not-ok.md", "label": "output"}
  *
  *   1:1-1:6: Emphasis should use `_` as a marker
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   *foo*
  *   _bar_
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   2:1-2:6: Emphasis should use `*` as a marker
  *
- * @example {"setting": "invalid", "name": "invalid.md", "label": "output", "config": {"positionless": true}}
+ * @example {"setting": "💩", "name": "not-ok.md", "label": "output", "config": {"positionless": true}}
  *
- *   1:1: Invalid emphasis marker `invalid`: use either `'consistent'`, `'*'`, or `'_'`
+ *   1:1: Incorrect emphasis marker `💩`: use either `'consistent'`, `'*'`, or `'_'`
  */
 
 'use strict'
@@ -78,7 +78,7 @@ function emphasisMarker(tree, file, pref) {
 
   if (markers[pref] !== true) {
     file.fail(
-      'Invalid emphasis marker `' +
+      'Incorrect emphasis marker `' +
         pref +
         "`: use either `'consistent'`, `'*'`, or `'_'`"
     )
diff --git a/packages/remark-lint-emphasis-marker/readme.md b/packages/remark-lint-emphasis-marker/readme.md
index a635b1af..16417aae 100644
--- a/packages/remark-lint-emphasis-marker/readme.md
+++ b/packages/remark-lint-emphasis-marker/readme.md
@@ -39,7 +39,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `'*'`.
 
@@ -53,7 +53,7 @@ When configured with `'*'`.
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 When configured with `'*'`.
 
@@ -69,7 +69,7 @@ _foo_
 1:1-1:6: Emphasis should use `*` as a marker
 ```
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `'_'`.
 
@@ -83,7 +83,7 @@ _foo_
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 When configured with `'_'`.
 
@@ -99,7 +99,7 @@ When configured with `'_'`.
 1:1-1:6: Emphasis should use `_` as a marker
 ```
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -114,14 +114,14 @@ _bar_
 2:1-2:6: Emphasis should use `*` as a marker
 ```
 
-##### `invalid.md`
+##### `not-ok.md`
 
-When configured with `'invalid'`.
+When configured with `'💩'`.
 
 ###### Out
 
 ```text
-1:1: Invalid emphasis marker `invalid`: use either `'consistent'`, `'*'`, or `'_'`
+1:1: Incorrect emphasis marker `💩`: use either `'consistent'`, `'*'`, or `'_'`
 ```
 
 ## Install
@@ -137,16 +137,16 @@ npm install remark-lint-emphasis-marker
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-emphasis-marker",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -158,15 +158,15 @@ remark -u lint -u lint-emphasis-marker readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-emphasis-marker'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -175,8 +175,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -205,7 +205,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-fenced-code-flag/index.js b/packages/remark-lint-fenced-code-flag/index.js
index a5afc175..4423c58d 100644
--- a/packages/remark-lint-fenced-code-flag/index.js
+++ b/packages/remark-lint-fenced-code-flag/index.js
@@ -10,58 +10,58 @@
  *
  *   Providing an array is as passing `{flags: Array}`.
  *
- *   The object can have an array of `'flags'` which are deemed valid.
- *   In addition it can have the property `allowEmpty` (`boolean`, default:
- *   `false`) which signifies whether or not to warn for fenced code blocks
- *   without language flags.
+ *   The object can have an array of `'flags'` which are allowed: other flags
+ *   will not be allowed.
+ *   An `allowEmpty` field (`boolean`, default: `false`) can be set to allow
+ *   code blocks without language flags.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   ```alpha
  *   bravo();
  *   ```
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   ```
  *   alpha();
  *   ```
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
- *   1:1-3:4: Missing code-language flag
+ *   1:1-3:4: Missing code language flag
  *
- * @example {"name": "valid.md", "setting": {"allowEmpty": true}}
+ * @example {"name": "ok.md", "setting": {"allowEmpty": true}}
  *
  *   ```
  *   alpha();
  *   ```
  *
- * @example {"name": "invalid.md", "setting": {"allowEmpty": false}, "label": "input"}
+ * @example {"name": "not-ok.md", "setting": {"allowEmpty": false}, "label": "input"}
  *
  *   ```
  *   alpha();
  *   ```
  *
- * @example {"name": "invalid.md", "setting": {"allowEmpty": false}, "label": "output"}
+ * @example {"name": "not-ok.md", "setting": {"allowEmpty": false}, "label": "output"}
  *
- *   1:1-3:4: Missing code-language flag
+ *   1:1-3:4: Missing code language flag
  *
- * @example {"name": "valid.md", "setting": ["alpha"]}
+ * @example {"name": "ok.md", "setting": ["alpha"]}
  *
  *   ```alpha
  *   bravo();
  *   ```
  *
- * @example {"name": "invalid.md", "setting": ["charlie"], "label": "input"}
+ * @example {"name": "not-ok.md", "setting": ["charlie"], "label": "input"}
  *
  *   ```alpha
  *   bravo();
  *   ```
  *
- * @example {"name": "invalid.md", "setting": ["charlie"], "label": "output"}
+ * @example {"name": "not-ok.md", "setting": ["charlie"], "label": "output"}
  *
- *   1:1-3:4: Invalid code-language flag
+ *   1:1-3:4: Incorrect code language flag
  */
 
 'use strict'
@@ -77,8 +77,8 @@ var start = position.start
 var end = position.end
 
 var fence = /^ {0,3}([~`])\1{2,}/
-var reasonInvalid = 'Invalid code-language flag'
-var reasonMissing = 'Missing code-language flag'
+var reasonIncorrect = 'Incorrect code language flag'
+var reasonMissing = 'Missing code language flag'
 
 function fencedCodeFlag(tree, file, pref) {
   var contents = String(file)
@@ -102,7 +102,7 @@ function fencedCodeFlag(tree, file, pref) {
     if (!generated(node)) {
       if (node.lang) {
         if (flags.length !== 0 && flags.indexOf(node.lang) === -1) {
-          file.message(reasonInvalid, node)
+          file.message(reasonIncorrect, node)
         }
       } else {
         value = contents.slice(start(node).offset, end(node).offset)
diff --git a/packages/remark-lint-fenced-code-flag/readme.md b/packages/remark-lint-fenced-code-flag/readme.md
index 4e2219b9..f9154b97 100644
--- a/packages/remark-lint-fenced-code-flag/readme.md
+++ b/packages/remark-lint-fenced-code-flag/readme.md
@@ -16,10 +16,10 @@ Options: `Array.<string>` or `Object`, optional.
 
 Providing an array is as passing `{flags: Array}`.
 
-The object can have an array of `'flags'` which are deemed valid.
-In addition it can have the property `allowEmpty` (`boolean`, default:
-`false`) which signifies whether or not to warn for fenced code blocks
-without language flags.
+The object can have an array of `'flags'` which are allowed: other flags
+will not be allowed.
+An `allowEmpty` field (`boolean`, default: `false`) can be set to allow
+code blocks without language flags.
 
 ## Presets
 
@@ -31,7 +31,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -45,7 +45,7 @@ bravo();
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -58,10 +58,10 @@ alpha();
 ###### Out
 
 ```text
-1:1-3:4: Missing code-language flag
+1:1-3:4: Missing code language flag
 ```
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `{ allowEmpty: true }`.
 
@@ -77,7 +77,7 @@ alpha();
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 When configured with `{ allowEmpty: false }`.
 
@@ -92,10 +92,10 @@ alpha();
 ###### Out
 
 ```text
-1:1-3:4: Missing code-language flag
+1:1-3:4: Missing code language flag
 ```
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `[ 'alpha' ]`.
 
@@ -111,7 +111,7 @@ bravo();
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 When configured with `[ 'charlie' ]`.
 
@@ -126,7 +126,7 @@ bravo();
 ###### Out
 
 ```text
-1:1-3:4: Invalid code-language flag
+1:1-3:4: Incorrect code language flag
 ```
 
 ## Install
@@ -142,16 +142,16 @@ npm install remark-lint-fenced-code-flag
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-fenced-code-flag",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -163,15 +163,15 @@ remark -u lint -u lint-fenced-code-flag readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-fenced-code-flag'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -180,8 +180,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -210,7 +210,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-fenced-code-marker/index.js b/packages/remark-lint-fenced-code-marker/index.js
index 0fb0eae7..2bab42b9 100644
--- a/packages/remark-lint-fenced-code-marker/index.js
+++ b/packages/remark-lint-fenced-code-marker/index.js
@@ -22,13 +22,13 @@
  *   See [Using remark to fix your Markdown](https://github.com/remarkjs/remark-lint#using-remark-to-fix-your-markdown)
  *   on how to automatically fix warnings for this rule.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   Indented code blocks are not affected by this rule:
  *
  *       bravo();
  *
- * @example {"name": "valid.md", "setting": "`"}
+ * @example {"name": "ok.md", "setting": "`"}
  *
  *   ```alpha
  *   bravo();
@@ -38,7 +38,7 @@
  *   charlie();
  *   ```
  *
- * @example {"name": "valid.md", "setting": "~"}
+ * @example {"name": "ok.md", "setting": "~"}
  *
  *   ~~~alpha
  *   bravo();
@@ -48,7 +48,7 @@
  *   charlie();
  *   ~~~
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   ```alpha
  *   bravo();
@@ -58,13 +58,13 @@
  *   charlie();
  *   ~~~
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
- *   5:1-7:4: Fenced code should use ` as a marker
+ *   5:1-7:4: Fenced code should use `` '`' `` as a marker
  *
- * @example {"name": "invalid.md", "setting": "!", "label": "output", "config": {"positionless": true}}
+ * @example {"name": "not-ok.md", "setting": "💩", "label": "output", "config": {"positionless": true}}
  *
- *   1:1: Invalid fenced code marker `!`: use either `'consistent'`, `` '`' ``, or `'~'`
+ *   1:1: Incorrect fenced code marker `💩`: use either `'consistent'`, `` '`' ``, or `'~'`
  */
 
 'use strict'
@@ -82,15 +82,15 @@ var markers = {
   null: true
 }
 
-function fencedCodeMarker(tree, file, pref) {
+function fencedCodeMarker(tree, file, option) {
   var contents = String(file)
+  var preferred =
+    typeof option === 'string' && option !== 'consistent' ? option : null
 
-  pref = typeof pref === 'string' && pref !== 'consistent' ? pref : null
-
-  if (markers[pref] !== true) {
+  if (markers[preferred] !== true) {
     file.fail(
-      'Invalid fenced code marker `' +
-        pref +
+      'Incorrect fenced code marker `' +
+        preferred +
         "`: use either `'consistent'`, `` '`' ``, or `'~'`"
     )
   }
@@ -100,6 +100,7 @@ function fencedCodeMarker(tree, file, pref) {
   function visitor(node) {
     var start
     var marker
+    var label
 
     if (!generated(node)) {
       start = position.start(node).offset
@@ -110,15 +111,16 @@ function fencedCodeMarker(tree, file, pref) {
 
       // Ignore unfenced code blocks.
       if (markers[marker] === true) {
-        if (pref) {
-          if (marker !== pref) {
+        if (preferred) {
+          if (marker !== preferred) {
+            label = preferred === '~' ? preferred : "`` '`' ``"
             file.message(
-              'Fenced code should use ' + pref + ' as a marker',
+              'Fenced code should use ' + label + ' as a marker',
               node
             )
           }
         } else {
-          pref = marker
+          preferred = marker
         }
       }
     }
diff --git a/packages/remark-lint-fenced-code-marker/readme.md b/packages/remark-lint-fenced-code-marker/readme.md
index a634c426..096398c9 100644
--- a/packages/remark-lint-fenced-code-marker/readme.md
+++ b/packages/remark-lint-fenced-code-marker/readme.md
@@ -39,7 +39,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -53,7 +53,7 @@ Indented code blocks are not affected by this rule:
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -70,10 +70,10 @@ charlie();
 ###### Out
 
 ```text
-5:1-7:4: Fenced code should use ` as a marker
+5:1-7:4: Fenced code should use `` '`' `` as a marker
 ```
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with ``'`'``.
 
@@ -93,7 +93,7 @@ charlie();
 
 No messages.
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `'~'`.
 
@@ -113,14 +113,14 @@ charlie();
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
-When configured with `'!'`.
+When configured with `'💩'`.
 
 ###### Out
 
 ```text
-1:1: Invalid fenced code marker `!`: use either `'consistent'`, `` '`' ``, or `'~'`
+1:1: Incorrect fenced code marker `💩`: use either `'consistent'`, `` '`' ``, or `'~'`
 ```
 
 ## Install
@@ -136,16 +136,16 @@ npm install remark-lint-fenced-code-marker
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-fenced-code-marker",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -157,15 +157,15 @@ remark -u lint -u lint-fenced-code-marker readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-fenced-code-marker'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -174,8 +174,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -204,7 +204,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-file-extension/index.js b/packages/remark-lint-file-extension/index.js
index 2a538921..4f2a60c4 100644
--- a/packages/remark-lint-file-extension/index.js
+++ b/packages/remark-lint-file-extension/index.js
@@ -17,7 +17,7 @@
  *
  * @example {"name": "readme.mkd", "label": "output", "config": {"positionless": true}}
  *
- *   1:1: Invalid extension: use `md`
+ *   1:1: Incorrect extension: use `md`
  *
  * @example {"name": "readme.mkd", "setting": "mkd"}
  */
@@ -34,6 +34,6 @@ function fileExtension(tree, file, pref) {
   pref = typeof pref === 'string' ? pref : 'md'
 
   if (ext && ext.slice(1) !== pref) {
-    file.message('Invalid extension: use `' + pref + '`')
+    file.message('Incorrect extension: use `' + pref + '`')
   }
 }
diff --git a/packages/remark-lint-file-extension/readme.md b/packages/remark-lint-file-extension/readme.md
index d1d708f4..96bfa6fe 100644
--- a/packages/remark-lint-file-extension/readme.md
+++ b/packages/remark-lint-file-extension/readme.md
@@ -44,7 +44,7 @@ No messages.
 ###### Out
 
 ```text
-1:1: Invalid extension: use `md`
+1:1: Incorrect extension: use `md`
 ```
 
 ##### `readme.mkd`
@@ -68,16 +68,16 @@ npm install remark-lint-file-extension
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-file-extension",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -89,15 +89,15 @@ remark -u lint -u lint-file-extension readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-file-extension'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -106,8 +106,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -136,7 +136,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-final-definition/index.js b/packages/remark-lint-final-definition/index.js
index c9018346..4ea99505 100644
--- a/packages/remark-lint-final-definition/index.js
+++ b/packages/remark-lint-final-definition/index.js
@@ -7,13 +7,13 @@
  *   Warn when definitions are placed somewhere other than at the end of
  *   the file.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   Paragraph.
  *
  *   [example]: http://example.com "Example Domain"
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   Paragraph.
  *
@@ -21,7 +21,7 @@
  *
  *   Another paragraph.
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   3:1-3:47: Move definitions to the end of the file (after the node at line `5`)
  */
diff --git a/packages/remark-lint-final-definition/readme.md b/packages/remark-lint-final-definition/readme.md
index 55552d72..259483cc 100644
--- a/packages/remark-lint-final-definition/readme.md
+++ b/packages/remark-lint-final-definition/readme.md
@@ -23,7 +23,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -37,7 +37,7 @@ Paragraph.
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -68,16 +68,16 @@ npm install remark-lint-final-definition
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-final-definition",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -89,15 +89,15 @@ remark -u lint -u lint-final-definition readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-final-definition'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -106,8 +106,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -136,7 +136,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-final-newline/index.js b/packages/remark-lint-final-newline/index.js
index dd674b9d..0e88c925 100644
--- a/packages/remark-lint-final-newline/index.js
+++ b/packages/remark-lint-final-newline/index.js
@@ -19,7 +19,7 @@
  *
  *   ## Example
  *
- *   ##### `valid.md`
+ *   ##### `ok.md`
  *
  *   ###### In
  *
@@ -33,7 +33,7 @@
  *
  *   No messages.
  *
- *   ##### `invalid.md`
+ *   ##### `not-ok.md`
  *
  *   ###### In
  *
diff --git a/packages/remark-lint-final-newline/readme.md b/packages/remark-lint-final-newline/readme.md
index ce0c2f82..18402121 100644
--- a/packages/remark-lint-final-newline/readme.md
+++ b/packages/remark-lint-final-newline/readme.md
@@ -25,7 +25,7 @@ on how to automatically fix warnings for this rule.
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -39,7 +39,7 @@ Alpha␊
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -76,16 +76,16 @@ npm install remark-lint-final-newline
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-final-newline",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -97,15 +97,15 @@ remark -u lint -u lint-final-newline readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-final-newline'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -114,8 +114,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -144,7 +144,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-first-heading-level/index.js b/packages/remark-lint-first-heading-level/index.js
index 31548ae8..45f07777 100644
--- a/packages/remark-lint-first-heading-level/index.js
+++ b/packages/remark-lint-first-heading-level/index.js
@@ -8,15 +8,15 @@
  *
  *   Options: `number`, default: `1`.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   # The default is to expect a level one heading
  *
- * @example {"name": "valid-html.md"}
+ * @example {"name": "ok-html.md"}
  *
  *   <h1>An HTML heading is also seen by this rule.</h1>
  *
- * @example {"name": "valid-delayed.md"}
+ * @example {"name": "ok-delayed.md"}
  *
  *   You can use markdown content before the heading.
  *
@@ -24,55 +24,55 @@
  *
  *   <h1>So the first heading, be it HTML or markdown, is checked</h1>
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   ## Bravo
  *
  *   Paragraph.
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   1:1-1:9: First heading level should be `1`
  *
- * @example {"name": "invalid-html.md", "label": "input"}
+ * @example {"name": "not-ok-html.md", "label": "input"}
  *
  *   <h2>Charlie</h2>
  *
  *   Paragraph.
  *
- * @example {"name": "invalid-html.md", "label": "output"}
+ * @example {"name": "not-ok-html.md", "label": "output"}
  *
  *   1:1-1:17: First heading level should be `1`
  *
- * @example {"name": "valid.md", "setting": 2}
+ * @example {"name": "ok.md", "setting": 2}
  *
  *   ## Delta
  *
  *   Paragraph.
  *
- * @example {"name": "valid-html.md", "setting": 2}
+ * @example {"name": "ok-html.md", "setting": 2}
  *
  *   <h2>Echo</h2>
  *
  *   Paragraph.
  *
- * @example {"name": "invalid.md", "setting": 2, "label": "input"}
+ * @example {"name": "not-ok.md", "setting": 2, "label": "input"}
  *
  *   # Foxtrot
  *
  *   Paragraph.
  *
- * @example {"name": "invalid.md", "setting": 2, "label": "output"}
+ * @example {"name": "not-ok.md", "setting": 2, "label": "output"}
  *
  *   1:1-1:10: First heading level should be `2`
  *
- * @example {"name": "invalid-html.md", "setting": 2, "label": "input"}
+ * @example {"name": "not-ok-html.md", "setting": 2, "label": "input"}
  *
  *   <h1>Golf</h1>
  *
  *   Paragraph.
  *
- * @example {"name": "invalid-html.md", "setting": 2, "label": "output"}
+ * @example {"name": "not-ok-html.md", "setting": 2, "label": "output"}
  *
  *   1:1-1:14: First heading level should be `2`
  */
diff --git a/packages/remark-lint-first-heading-level/readme.md b/packages/remark-lint-first-heading-level/readme.md
index ee1da34d..ac8f558d 100644
--- a/packages/remark-lint-first-heading-level/readme.md
+++ b/packages/remark-lint-first-heading-level/readme.md
@@ -20,7 +20,7 @@ This rule is not included in any default preset
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `2`.
 
@@ -36,7 +36,7 @@ Paragraph.
 
 No messages.
 
-##### `valid-html.md`
+##### `ok-html.md`
 
 When configured with `2`.
 
@@ -52,7 +52,7 @@ Paragraph.
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 When configured with `2`.
 
@@ -70,7 +70,7 @@ Paragraph.
 1:1-1:10: First heading level should be `2`
 ```
 
-##### `invalid-html.md`
+##### `not-ok-html.md`
 
 When configured with `2`.
 
@@ -88,7 +88,7 @@ Paragraph.
 1:1-1:14: First heading level should be `2`
 ```
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -100,7 +100,7 @@ Paragraph.
 
 No messages.
 
-##### `valid-html.md`
+##### `ok-html.md`
 
 ###### In
 
@@ -112,7 +112,7 @@ No messages.
 
 No messages.
 
-##### `valid-delayed.md`
+##### `ok-delayed.md`
 
 ###### In
 
@@ -128,7 +128,7 @@ You can use markdown content before the heading.
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -144,7 +144,7 @@ Paragraph.
 1:1-1:9: First heading level should be `1`
 ```
 
-##### `invalid-html.md`
+##### `not-ok-html.md`
 
 ###### In
 
@@ -173,16 +173,16 @@ npm install remark-lint-first-heading-level
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-first-heading-level",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -194,15 +194,15 @@ remark -u lint -u lint-first-heading-level readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-first-heading-level'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -211,8 +211,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -241,7 +241,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-hard-break-spaces/index.js b/packages/remark-lint-hard-break-spaces/index.js
index 7d12c139..95f08d1d 100644
--- a/packages/remark-lint-hard-break-spaces/index.js
+++ b/packages/remark-lint-hard-break-spaces/index.js
@@ -6,17 +6,17 @@
  * @fileoverview
  *   Warn when too many spaces are used to create a hard break.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   Lorem ipsum··
  *   dolor sit amet
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   Lorem ipsum···
  *   dolor sit amet.
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   1:12-2:1: Use two spaces for hard line breaks
  */
diff --git a/packages/remark-lint-hard-break-spaces/readme.md b/packages/remark-lint-hard-break-spaces/readme.md
index 9a1d0af7..2e129f2f 100644
--- a/packages/remark-lint-hard-break-spaces/readme.md
+++ b/packages/remark-lint-hard-break-spaces/readme.md
@@ -23,7 +23,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -38,7 +38,7 @@ dolor sit amet
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -68,16 +68,16 @@ npm install remark-lint-hard-break-spaces
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-hard-break-spaces",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -89,15 +89,15 @@ remark -u lint -u lint-hard-break-spaces readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-hard-break-spaces'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -106,8 +106,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -136,7 +136,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-heading-increment/index.js b/packages/remark-lint-heading-increment/index.js
index 084902f0..3872bc68 100644
--- a/packages/remark-lint-heading-increment/index.js
+++ b/packages/remark-lint-heading-increment/index.js
@@ -6,19 +6,19 @@
  * @fileoverview
  *   Warn when headings increment with more than 1 level at a time.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   # Alpha
  *
  *   ## Bravo
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   # Charlie
  *
  *   ### Delta
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   3:1-3:10: Heading levels should increment by one level at a time
  */
diff --git a/packages/remark-lint-heading-increment/readme.md b/packages/remark-lint-heading-increment/readme.md
index 806f117f..ccb18df5 100644
--- a/packages/remark-lint-heading-increment/readme.md
+++ b/packages/remark-lint-heading-increment/readme.md
@@ -22,7 +22,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -36,7 +36,7 @@ This rule is included in the following presets:
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -65,16 +65,16 @@ npm install remark-lint-heading-increment
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-heading-increment",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -86,15 +86,15 @@ remark -u lint -u lint-heading-increment readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-heading-increment'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -103,8 +103,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -133,7 +133,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-heading-style/index.js b/packages/remark-lint-heading-style/index.js
index dbaa33c0..44c950c8 100644
--- a/packages/remark-lint-heading-style/index.js
+++ b/packages/remark-lint-heading-style/index.js
@@ -25,7 +25,7 @@
  *   See [Using remark to fix your Markdown](https://github.com/remarkjs/remark-lint#using-remark-to-fix-your-markdown)
  *   on how to automatically fix warnings for this rule.
  *
- * @example {"name": "valid.md", "setting": "atx"}
+ * @example {"name": "ok.md", "setting": "atx"}
  *
  *   # Alpha
  *
@@ -33,7 +33,7 @@
  *
  *   ### Charlie
  *
- * @example {"name": "valid.md", "setting": "atx-closed"}
+ * @example {"name": "ok.md", "setting": "atx-closed"}
  *
  *   # Delta ##
  *
@@ -41,7 +41,7 @@
  *
  *   ### Foxtrot ###
  *
- * @example {"name": "valid.md", "setting": "setext"}
+ * @example {"name": "ok.md", "setting": "setext"}
  *
  *   Golf
  *   ====
@@ -51,7 +51,7 @@
  *
  *   ### India
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   Juliett
  *   =======
@@ -60,7 +60,7 @@
  *
  *   ### Lima ###
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   4:1-4:8: Headings should use setext
  *   6:1-6:13: Headings should use setext
diff --git a/packages/remark-lint-heading-style/readme.md b/packages/remark-lint-heading-style/readme.md
index 54b93b24..08b18f74 100644
--- a/packages/remark-lint-heading-style/readme.md
+++ b/packages/remark-lint-heading-style/readme.md
@@ -42,7 +42,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `'atx'`.
 
@@ -60,7 +60,7 @@ When configured with `'atx'`.
 
 No messages.
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `'atx-closed'`.
 
@@ -78,7 +78,7 @@ When configured with `'atx-closed'`.
 
 No messages.
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `'setext'`.
 
@@ -98,7 +98,7 @@ Hotel
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -131,16 +131,16 @@ npm install remark-lint-heading-style
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-heading-style",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -152,15 +152,15 @@ remark -u lint -u lint-heading-style readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-heading-style'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -169,8 +169,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -199,7 +199,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-linebreak-style/index.js b/packages/remark-lint-linebreak-style/index.js
index 44ea2ec8..be51768e 100644
--- a/packages/remark-lint-linebreak-style/index.js
+++ b/packages/remark-lint-linebreak-style/index.js
@@ -13,34 +13,34 @@
  *   ## Fix
  *
  *   [`remark-stringify`](https://github.com/remarkjs/remark/tree/master/packages/remark-stringify)
- *   always uses unix-style linebreaks.
+ *   always uses unix linebreaks.
  *
  *   See [Using remark to fix your Markdown](https://github.com/remarkjs/remark-lint#using-remark-to-fix-your-markdown)
  *   on how to automatically fix warnings for this rule.
  *
- * @example {"name": "valid-consistent-as-windows.md"}
+ * @example {"name": "ok-consistent-as-windows.md"}
  *
  *   Alpha␍␊
  *   Bravo␍␊
  *
- * @example {"name": "valid-consistent-as-unix.md"}
+ * @example {"name": "ok-consistent-as-unix.md"}
  *
  *   Alpha␊
  *   Bravo␊
  *
- * @example {"name": "invalid-unix.md", "label": "input", "setting": "unix", "config": {"positionless": true}}
+ * @example {"name": "not-ok-unix.md", "label": "input", "setting": "unix", "config": {"positionless": true}}
  *
  *   Alpha␍␊
  *
- * @example {"name": "invalid-unix.md", "label": "output", "setting": "unix"}
+ * @example {"name": "not-ok-unix.md", "label": "output", "setting": "unix"}
  *
  *   1:7: Expected linebreaks to be unix (`\n`), not windows (`\r\n`)
  *
- * @example {"name": "invalid-windows.md", "label": "input", "setting": "windows", "config": {"positionless": true}}
+ * @example {"name": "not-ok-windows.md", "label": "input", "setting": "windows", "config": {"positionless": true}}
  *
  *   Alpha␊
  *
- * @example {"name": "invalid-windows.md", "label": "output", "setting": "windows"}
+ * @example {"name": "not-ok-windows.md", "label": "output", "setting": "windows"}
  *
  *   1:6: Expected linebreaks to be windows (`\r\n`), not unix (`\n`)
  */
diff --git a/packages/remark-lint-linebreak-style/readme.md b/packages/remark-lint-linebreak-style/readme.md
index 5a8b9940..338c24df 100644
--- a/packages/remark-lint-linebreak-style/readme.md
+++ b/packages/remark-lint-linebreak-style/readme.md
@@ -19,7 +19,7 @@ a file).  Default: `'consistent'`.
 ## Fix
 
 [`remark-stringify`](https://github.com/remarkjs/remark/tree/master/packages/remark-stringify)
-always uses unix-style linebreaks.
+always uses unix linebreaks.
 
 See [Using remark to fix your Markdown](https://github.com/remarkjs/remark-lint#using-remark-to-fix-your-markdown)
 on how to automatically fix warnings for this rule.
@@ -30,7 +30,7 @@ This rule is not included in any default preset
 
 ## Example
 
-##### `valid-consistent-as-windows.md`
+##### `ok-consistent-as-windows.md`
 
 ###### In
 
@@ -45,7 +45,7 @@ Bravo␍␊
 
 No messages.
 
-##### `valid-consistent-as-unix.md`
+##### `ok-consistent-as-unix.md`
 
 ###### In
 
@@ -60,7 +60,7 @@ Bravo␊
 
 No messages.
 
-##### `invalid-unix.md`
+##### `not-ok-unix.md`
 
 When configured with `'unix'`.
 
@@ -78,7 +78,7 @@ Alpha␍␊
 1:7: Expected linebreaks to be unix (`\n`), not windows (`\r\n`)
 ```
 
-##### `invalid-windows.md`
+##### `not-ok-windows.md`
 
 When configured with `'windows'`.
 
@@ -109,16 +109,16 @@ npm install remark-lint-linebreak-style
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-linebreak-style",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -130,15 +130,15 @@ remark -u lint -u lint-linebreak-style readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-linebreak-style'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -147,8 +147,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -177,7 +177,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-link-title-style/index.js b/packages/remark-lint-link-title-style/index.js
index 2b3f718b..a7095db8 100644
--- a/packages/remark-lint-link-title-style/index.js
+++ b/packages/remark-lint-link-title-style/index.js
@@ -20,7 +20,7 @@
  *   See [Using remark to fix your Markdown](https://github.com/remarkjs/remark-lint#using-remark-to-fix-your-markdown)
  *   on how to automatically fix warnings for this rule.
  *
- * @example {"name": "valid.md", "setting": "\""}
+ * @example {"name": "ok.md", "setting": "\""}
  *
  *   [Example](http://example.com#without-title)
  *   [Example](http://example.com "Example Domain")
@@ -32,15 +32,15 @@
  *
  *   [Example](#Heading-(optional))
  *
- * @example {"name": "invalid.md", "label": "input", "setting": "\""}
+ * @example {"name": "not-ok.md", "label": "input", "setting": "\""}
  *
  *   [Example]: http://example.com 'Example Domain'
  *
- * @example {"name": "invalid.md", "label": "output", "setting": "\""}
+ * @example {"name": "not-ok.md", "label": "output", "setting": "\""}
  *
  *   1:31-1:47: Titles should use `"` as a quote
  *
- * @example {"name": "valid.md", "setting": "'"}
+ * @example {"name": "ok.md", "setting": "'"}
  *
  *   [Example](http://example.com#without-title)
  *   [Example](http://example.com 'Example Domain')
@@ -48,15 +48,15 @@
  *
  *   [Example]: http://example.com 'Example Domain'
  *
- * @example {"name": "invalid.md", "label": "input", "setting": "'"}
+ * @example {"name": "not-ok.md", "label": "input", "setting": "'"}
  *
  *   [Example]: http://example.com "Example Domain"
  *
- * @example {"name": "invalid.md", "label": "output", "setting": "'"}
+ * @example {"name": "not-ok.md", "label": "output", "setting": "'"}
  *
  *   1:31-1:47: Titles should use `'` as a quote
  *
- * @example {"name": "valid.md", "setting": "()"}
+ * @example {"name": "ok.md", "setting": "()"}
  *
  *   [Example](http://example.com#without-title)
  *   [Example](http://example.com (Example Domain))
@@ -64,26 +64,26 @@
  *
  *   [Example]: http://example.com (Example Domain)
  *
- * @example {"name": "invalid.md", "label": "input", "setting": "()"}
+ * @example {"name": "not-ok.md", "label": "input", "setting": "()"}
  *
  *   [Example](http://example.com 'Example Domain')
  *
- * @example {"name": "invalid.md", "label": "output", "setting": "()"}
+ * @example {"name": "not-ok.md", "label": "output", "setting": "()"}
  *
  *   1:30-1:46: Titles should use `()` as a quote
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   [Example](http://example.com "Example Domain")
  *   [Example](http://example.com 'Example Domain')
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   2:30-2:46: Titles should use `"` as a quote
  *
- * @example {"name": "invalid.md", "setting": ".", "label": "output", "config": {"positionless": true}}
+ * @example {"name": "not-ok.md", "setting": "💩", "label": "output", "config": {"positionless": true}}
  *
- *   1:1: Invalid link title style marker `.`: use either `'consistent'`, `'"'`, `'\''`, or `'()'`
+ *   1:1: Incorrect link title style marker `💩`: use either `'consistent'`, `'"'`, `'\''`, or `'()'`
  */
 
 'use strict'
@@ -116,15 +116,15 @@ function linkTitleStyle(tree, file, pref) {
 
   if (pref && !own.call(markers, pref)) {
     file.fail(
-      'Invalid link title style marker `' +
+      'Incorrect link title style marker `' +
         pref +
         "`: use either `'consistent'`, `'\"'`, `'\\''`, or `'()'`"
     )
   }
 
-  visit(tree, ['link', 'image', 'definition'], validate)
+  visit(tree, ['link', 'image', 'definition'], check)
 
-  function validate(node) {
+  function check(node) {
     var tail
     var begin
     var last
diff --git a/packages/remark-lint-link-title-style/readme.md b/packages/remark-lint-link-title-style/readme.md
index 1f020c09..10de23a8 100644
--- a/packages/remark-lint-link-title-style/readme.md
+++ b/packages/remark-lint-link-title-style/readme.md
@@ -37,7 +37,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `'"'`.
 
@@ -59,7 +59,7 @@ You can use parens in URLs if they’re not a title (see GH-166):
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 When configured with `'"'`.
 
@@ -75,7 +75,7 @@ When configured with `'"'`.
 1:31-1:47: Titles should use `"` as a quote
 ```
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `"'"`.
 
@@ -93,7 +93,7 @@ When configured with `"'"`.
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 When configured with `"'"`.
 
@@ -109,7 +109,7 @@ When configured with `"'"`.
 1:31-1:47: Titles should use `'` as a quote
 ```
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `'()'`.
 
@@ -127,7 +127,7 @@ When configured with `'()'`.
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 When configured with `'()'`.
 
@@ -143,7 +143,7 @@ When configured with `'()'`.
 1:30-1:46: Titles should use `()` as a quote
 ```
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -158,14 +158,14 @@ When configured with `'()'`.
 2:30-2:46: Titles should use `"` as a quote
 ```
 
-##### `invalid.md`
+##### `not-ok.md`
 
-When configured with `'.'`.
+When configured with `'💩'`.
 
 ###### Out
 
 ```text
-1:1: Invalid link title style marker `.`: use either `'consistent'`, `'"'`, `'\''`, or `'()'`
+1:1: Incorrect link title style marker `💩`: use either `'consistent'`, `'"'`, `'\''`, or `'()'`
 ```
 
 ## Install
@@ -181,16 +181,16 @@ npm install remark-lint-link-title-style
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-link-title-style",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -202,15 +202,15 @@ remark -u lint -u lint-link-title-style readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-link-title-style'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -219,8 +219,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -249,7 +249,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-list-item-bullet-indent/index.js b/packages/remark-lint-list-item-bullet-indent/index.js
index 8bf43e4e..f429f90b 100644
--- a/packages/remark-lint-list-item-bullet-indent/index.js
+++ b/packages/remark-lint-list-item-bullet-indent/index.js
@@ -14,21 +14,21 @@
  *   See [Using remark to fix your Markdown](https://github.com/remarkjs/remark-lint#using-remark-to-fix-your-markdown)
  *   on how to automatically fix warnings for this rule.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   Paragraph.
  *
  *   * List item
  *   * List item
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   Paragraph.
  *
  *   ·* List item
  *   ·* List item
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   3:3: Incorrect indentation before bullet: remove 1 space
  *   4:3: Incorrect indentation before bullet: remove 1 space
diff --git a/packages/remark-lint-list-item-bullet-indent/readme.md b/packages/remark-lint-list-item-bullet-indent/readme.md
index 9d4eca9c..53ce0308 100644
--- a/packages/remark-lint-list-item-bullet-indent/readme.md
+++ b/packages/remark-lint-list-item-bullet-indent/readme.md
@@ -30,7 +30,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -45,7 +45,7 @@ Paragraph.
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -78,16 +78,16 @@ npm install remark-lint-list-item-bullet-indent
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-list-item-bullet-indent",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -99,15 +99,15 @@ remark -u lint -u lint-list-item-bullet-indent readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-list-item-bullet-indent'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -116,8 +116,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -146,7 +146,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-list-item-content-indent/index.js b/packages/remark-lint-list-item-content-indent/index.js
index fd76d303..2bbb50f7 100644
--- a/packages/remark-lint-list-item-content-indent/index.js
+++ b/packages/remark-lint-list-item-content-indent/index.js
@@ -6,17 +6,17 @@
  * @fileoverview
  *   Warn when the content of a list item has mixed indentation.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   1.·[x] Alpha
  *   ···1. Bravo
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   1.·[x] Charlie
  *   ····1. Delta
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   2:5: Don’t use mixed indentation for children, remove 1 space
  */
diff --git a/packages/remark-lint-list-item-content-indent/readme.md b/packages/remark-lint-list-item-content-indent/readme.md
index 1b2b8155..42512616 100644
--- a/packages/remark-lint-list-item-content-indent/readme.md
+++ b/packages/remark-lint-list-item-content-indent/readme.md
@@ -23,7 +23,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -38,7 +38,7 @@ Note: `·` represents a space.
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -68,16 +68,16 @@ npm install remark-lint-list-item-content-indent
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-list-item-content-indent",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -89,15 +89,15 @@ remark -u lint -u lint-list-item-content-indent readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-list-item-content-indent'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -106,8 +106,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -136,7 +136,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-list-item-indent/index.js b/packages/remark-lint-list-item-indent/index.js
index 827a1c70..3dfe1299 100644
--- a/packages/remark-lint-list-item-indent/index.js
+++ b/packages/remark-lint-list-item-indent/index.js
@@ -22,7 +22,7 @@
  *   See [Using remark to fix your Markdown](https://github.com/remarkjs/remark-lint#using-remark-to-fix-your-markdown)
  *   on how to automatically fix warnings for this rule.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   *···List
  *   ····item.
@@ -40,7 +40,7 @@
  *   *···List
  *   ····item.
  *
- * @example {"name": "valid.md", "setting": "mixed"}
+ * @example {"name": "ok.md", "setting": "mixed"}
  *
  *   *·List item.
  *
@@ -56,7 +56,7 @@
  *   *···List
  *   ····item.
  *
- * @example {"name": "valid.md", "setting": "space"}
+ * @example {"name": "ok.md", "setting": "space"}
  *
  *   *·List item.
  *
@@ -72,35 +72,35 @@
  *   *·List
  *   ··item.
  *
- * @example {"name": "invalid.md", "setting": "space", "label": "input"}
+ * @example {"name": "not-ok.md", "setting": "space", "label": "input"}
  *
  *   *···List
  *   ····item.
  *
- * @example {"name": "invalid.md", "setting": "space", "label": "output"}
+ * @example {"name": "not-ok.md", "setting": "space", "label": "output"}
  *
  *    1:5: Incorrect list-item indent: remove 2 spaces
  *
- * @example {"name": "invalid.md", "setting": "tab-size", "label": "input"}
+ * @example {"name": "not-ok.md", "setting": "tab-size", "label": "input"}
  *
  *   *·List
  *   ··item.
  *
- * @example {"name": "invalid.md", "setting": "tab-size", "label": "output"}
+ * @example {"name": "not-ok.md", "setting": "tab-size", "label": "output"}
  *
  *    1:3: Incorrect list-item indent: add 2 spaces
  *
- * @example {"name": "invalid.md", "setting": "mixed", "label": "input"}
+ * @example {"name": "not-ok.md", "setting": "mixed", "label": "input"}
  *
  *   *···List item.
  *
- * @example {"name": "invalid.md", "setting": "mixed", "label": "output"}
+ * @example {"name": "not-ok.md", "setting": "mixed", "label": "output"}
  *
  *    1:5: Incorrect list-item indent: remove 2 spaces
  *
- * @example {"name": "invalid.md", "setting": "invalid", "label": "output", "config": {"positionless": true}}
+ * @example {"name": "not-ok.md", "setting": "💩", "label": "output", "config": {"positionless": true}}
  *
- *    1:1: Invalid list-item indent style `invalid`: use either `'tab-size'`, `'space'`, or `'mixed'`
+ *    1:1: Incorrect list-item indent style `💩`: use either `'tab-size'`, `'space'`, or `'mixed'`
  */
 
 'use strict'
@@ -124,7 +124,7 @@ function listItemIndent(tree, file, pref) {
 
   if (styles[pref] !== true) {
     file.fail(
-      'Invalid list-item indent style `' +
+      'Incorrect list-item indent style `' +
         pref +
         "`: use either `'tab-size'`, `'space'`, or `'mixed'`"
     )
diff --git a/packages/remark-lint-list-item-indent/readme.md b/packages/remark-lint-list-item-indent/readme.md
index 535b8f9e..ead687f1 100644
--- a/packages/remark-lint-list-item-indent/readme.md
+++ b/packages/remark-lint-list-item-indent/readme.md
@@ -39,7 +39,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -67,7 +67,7 @@ Paragraph.
 
 No messages.
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `'mixed'`.
 
@@ -95,7 +95,7 @@ Paragraph.
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 When configured with `'mixed'`.
 
@@ -113,7 +113,7 @@ Note: `·` represents a space.
 1:5: Incorrect list-item indent: remove 2 spaces
 ```
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `'space'`.
 
@@ -141,7 +141,7 @@ Paragraph.
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 When configured with `'space'`.
 
@@ -160,7 +160,7 @@ Note: `·` represents a space.
 1:5: Incorrect list-item indent: remove 2 spaces
 ```
 
-##### `invalid.md`
+##### `not-ok.md`
 
 When configured with `'tab-size'`.
 
@@ -179,14 +179,14 @@ Note: `·` represents a space.
 1:3: Incorrect list-item indent: add 2 spaces
 ```
 
-##### `invalid.md`
+##### `not-ok.md`
 
-When configured with `'invalid'`.
+When configured with `'💩'`.
 
 ###### Out
 
 ```text
-1:1: Invalid list-item indent style `invalid`: use either `'tab-size'`, `'space'`, or `'mixed'`
+1:1: Incorrect list-item indent style `💩`: use either `'tab-size'`, `'space'`, or `'mixed'`
 ```
 
 ## Install
@@ -202,16 +202,16 @@ npm install remark-lint-list-item-indent
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-list-item-indent",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -223,15 +223,15 @@ remark -u lint -u lint-list-item-indent readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-list-item-indent'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -240,8 +240,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -270,7 +270,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-list-item-spacing/index.js b/packages/remark-lint-list-item-spacing/index.js
index 6c7f08cd..7a92b0b6 100644
--- a/packages/remark-lint-list-item-spacing/index.js
+++ b/packages/remark-lint-list-item-spacing/index.js
@@ -20,7 +20,7 @@
  *   items contain blank lines.
  *   Otherwise, the list must be tight.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   A tight list:
  *
@@ -37,7 +37,7 @@
  *
  *   -   item 3
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   A tight list:
  *
@@ -54,21 +54,21 @@
  *
  *   -   item 3
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   4:9-5:1: Missing new line after list item
  *   5:11-6:1: Missing new line after list item
  *   11:1-12:1: Extraneous new line after list item
  *   13:1-14:1: Extraneous new line after list item
  *
- * @example {"name": "valid.md", "setting": {"checkBlanks": true}}
+ * @example {"name": "ok.md", "setting": {"checkBlanks": true}}
  *
  *   A tight list:
  *
  *   -   item 1
  *       - item 1.A
  *   -   item 2
- *       > Blockquote
+ *       > Block quote
  *
  *   A loose list:
  *
@@ -78,9 +78,9 @@
  *
  *   -   item 2
  *
- *       > Blockquote
+ *       > Block quote
  *
- * @example {"name": "invalid.md", "setting": {"checkBlanks": true}, "label": "input"}
+ * @example {"name": "not-ok.md", "setting": {"checkBlanks": true}, "label": "input"}
  *
  *   A tight list:
  *
@@ -89,7 +89,7 @@
  *       - item 1.A
  *   -   item 2
  *
- *       > Blockquote
+ *       > Block quote
  *   -   item 3
  *
  *   A loose list:
@@ -98,12 +98,12 @@
  *       - item 1.A
  *
  *   -   item 2
- *       > Blockquote
+ *       > Block quote
  *
- * @example {"name": "invalid.md", "setting": {"checkBlanks": true}, "label": "output"}
+ * @example {"name": "not-ok.md", "setting": {"checkBlanks": true}, "label": "output"}
  *
  *   5:15-6:1: Missing new line after list item
- *   8:17-9:1: Missing new line after list item
+ *   8:18-9:1: Missing new line after list item
  *   15:1-16:1: Extraneous new line after list item
  */
 
diff --git a/packages/remark-lint-list-item-spacing/readme.md b/packages/remark-lint-list-item-spacing/readme.md
index e5b16862..eae66269 100644
--- a/packages/remark-lint-list-item-spacing/readme.md
+++ b/packages/remark-lint-list-item-spacing/readme.md
@@ -36,7 +36,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -61,7 +61,7 @@ A loose list:
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -91,7 +91,7 @@ A loose list:
 13:1-14:1: Extraneous new line after list item
 ```
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `{ checkBlanks: true }`.
 
@@ -103,7 +103,7 @@ A tight list:
 -   item 1
     - item 1.A
 -   item 2
-    > Blockquote
+    > Block quote
 
 A loose list:
 
@@ -113,14 +113,14 @@ A loose list:
 
 -   item 2
 
-    > Blockquote
+    > Block quote
 ```
 
 ###### Out
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 When configured with `{ checkBlanks: true }`.
 
@@ -134,7 +134,7 @@ A tight list:
     - item 1.A
 -   item 2
 
-    > Blockquote
+    > Block quote
 -   item 3
 
 A loose list:
@@ -143,14 +143,14 @@ A loose list:
     - item 1.A
 
 -   item 2
-    > Blockquote
+    > Block quote
 ```
 
 ###### Out
 
 ```text
 5:15-6:1: Missing new line after list item
-8:17-9:1: Missing new line after list item
+8:18-9:1: Missing new line after list item
 15:1-16:1: Extraneous new line after list item
 ```
 
@@ -167,16 +167,16 @@ npm install remark-lint-list-item-spacing
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-list-item-spacing",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -188,15 +188,15 @@ remark -u lint -u lint-list-item-spacing readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-list-item-spacing'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -205,8 +205,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -235,7 +235,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-maximum-heading-length/index.js b/packages/remark-lint-maximum-heading-length/index.js
index cad24b2d..2faaa6ef 100644
--- a/packages/remark-lint-maximum-heading-length/index.js
+++ b/packages/remark-lint-maximum-heading-length/index.js
@@ -10,17 +10,17 @@
  *
  *   Ignores Markdown syntax, only checks the plain text content.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   # Alpha bravo charlie delta echo foxtrot golf hotel
  *
  *   # ![Alpha bravo charlie delta echo foxtrot golf hotel](http://example.com/nato.png)
  *
- * @example {"name": "invalid.md", "setting": 40, "label": "input"}
+ * @example {"name": "not-ok.md", "setting": 40, "label": "input"}
  *
  *   # Alpha bravo charlie delta echo foxtrot golf hotel
  *
- * @example {"name": "invalid.md", "setting": 40, "label": "output"}
+ * @example {"name": "not-ok.md", "setting": 40, "label": "output"}
  *
  *   1:1-1:52: Use headings shorter than `40`
  */
diff --git a/packages/remark-lint-maximum-heading-length/readme.md b/packages/remark-lint-maximum-heading-length/readme.md
index c427db08..045ac77b 100644
--- a/packages/remark-lint-maximum-heading-length/readme.md
+++ b/packages/remark-lint-maximum-heading-length/readme.md
@@ -26,7 +26,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `invalid.md`
+##### `not-ok.md`
 
 When configured with `40`.
 
@@ -42,7 +42,7 @@ When configured with `40`.
 1:1-1:52: Use headings shorter than `40`
 ```
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -69,16 +69,16 @@ npm install remark-lint-maximum-heading-length
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-maximum-heading-length",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -90,15 +90,15 @@ remark -u lint -u lint-maximum-heading-length readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-maximum-heading-length'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -107,8 +107,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -137,7 +137,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-maximum-line-length/index.js b/packages/remark-lint-maximum-line-length/index.js
index a4a4af8c..c3a5f31b 100644
--- a/packages/remark-lint-maximum-line-length/index.js
+++ b/packages/remark-lint-maximum-line-length/index.js
@@ -14,7 +14,7 @@
  *   Ignores images, links, and inline code if they start before the wrap, end
  *   after the wrap, and there’s no whitespace after them.
  *
- * @example {"name": "valid.md", "config": {"positionless": true}}
+ * @example {"name": "ok.md", "config": {"positionless": true}}
  *
  *   This line is simply not toooooooooooooooooooooooooooooooooooooooooooo
  *   long.
@@ -25,11 +25,11 @@
  *
  *   `alphaBravoCharlieDeltaEchoFoxtrotGolfHotelIndiaJuliettKiloLimaMikeNovemberOscarPapaQuebec.romeo()`
  *
- *   [foo](http://this-long-url-with-a-long-domain-is-valid.co.uk/a-long-path?query=variables)
+ *   [foo](http://this-long-url-with-a-long-domain-is-ok.co.uk/a-long-path?query=variables)
  *
- *   <http://this-long-url-with-a-long-domain-is-valid.co.uk/a-long-path?query=variables>
+ *   <http://this-long-url-with-a-long-domain-is-ok.co.uk/a-long-path?query=variables>
  *
- *   ![foo](http://this-long-url-with-a-long-domain-is-valid.co.uk/a-long-path?query=variables)
+ *   ![foo](http://this-long-url-with-a-long-domain-is-ok.co.uk/a-long-path?query=variables)
  *
  *   | An | exception | is | line | length | in | long | tables | because | those | can’t | just |
  *   | -- | --------- | -- | ---- | ------ | -- | ---- | ------ | ------- | ----- | ----- | ---- |
@@ -39,13 +39,13 @@
  *
  *   The following is also fine, because there is no whitespace.
  *
- *   <http://this-long-url-with-a-long-domain-is-invalid.co.uk/a-long-path?query=variables>.
+ *   <http://this-long-url-with-a-long-domain-is-ok.co.uk/a-long-path?query=variables>.
  *
  *   In addition, definitions are also fine:
  *
- *   [foo]: <http://this-long-url-with-a-long-domain-is-invalid.co.uk/a-long-path?query=variables>
+ *   [foo]: <http://this-long-url-with-a-long-domain-is-ok.co.uk/a-long-path?query=variables>
  *
- * @example {"name": "invalid.md", "setting": 80, "label": "input", "config": {"positionless": true}}
+ * @example {"name": "not-ok.md", "setting": 80, "label": "input", "config": {"positionless": true}}
  *
  *   This line is simply not tooooooooooooooooooooooooooooooooooooooooooooooooooooooo
  *   long.
@@ -54,35 +54,35 @@
  *
  *   And this one is also very wrong: because the link starts aaaaaaafter the column: <http://line.com>
  *
- *   <http://this-long-url-with-a-long-domain-is-invalid.co.uk/a-long-path?query=variables> and such.
+ *   <http://this-long-url-with-a-long-domain-is-not-ok.co.uk/a-long-path?query=variables> and such.
  *
  *   And this one is also very wrong: because the code starts aaaaaaafter the column: `alpha.bravo()`
  *
  *   `alphaBravoCharlieDeltaEchoFoxtrotGolfHotelIndiaJuliettKiloLimaMikeNovemberOscar.papa()` and such.
  *
- * @example {"name": "invalid.md", "setting": 80, "label": "output", "config": {"positionless": true}}
+ * @example {"name": "not-ok.md", "setting": 80, "label": "output", "config": {"positionless": true}}
  *
  *   4:86: Line must be at most 80 characters
  *   6:99: Line must be at most 80 characters
- *   8:97: Line must be at most 80 characters
+ *   8:96: Line must be at most 80 characters
  *   10:97: Line must be at most 80 characters
  *   12:99: Line must be at most 80 characters
  *
- * @example {"name": "valid-mixed-line-endings.md", "setting": 10, "config": {"positionless": true}}
+ * @example {"name": "ok-mixed-line-endings.md", "setting": 10, "config": {"positionless": true}}
  *
  *   0123456789␍␊
  *   0123456789␊
  *   01234␍␊
  *   01234␊
  *
- * @example {"name": "invalid-mixed-line-endings.md", "setting": 10, "label": "input", "config": {"positionless": true}}
+ * @example {"name": "not-ok-mixed-line-endings.md", "setting": 10, "label": "input", "config": {"positionless": true}}
  *
  *   012345678901␍␊
  *   012345678901␊
  *   01234567890␍␊
  *   01234567890␊
  *
- * @example {"name": "invalid-mixed-line-endings.md", "setting": 10, "label": "output", "config": {"positionless": true}}
+ * @example {"name": "not-ok-mixed-line-endings.md", "setting": 10, "label": "output", "config": {"positionless": true}}
  *
  *   1:13: Line must be at most 10 characters
  *   2:13: Line must be at most 10 characters
diff --git a/packages/remark-lint-maximum-line-length/readme.md b/packages/remark-lint-maximum-line-length/readme.md
index ffaa2686..8cf2e0da 100644
--- a/packages/remark-lint-maximum-line-length/readme.md
+++ b/packages/remark-lint-maximum-line-length/readme.md
@@ -30,7 +30,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid-mixed-line-endings.md`
+##### `ok-mixed-line-endings.md`
 
 When configured with `10`.
 
@@ -51,7 +51,7 @@ Note: `␊` represents a line feed.
 
 No messages.
 
-##### `invalid-mixed-line-endings.md`
+##### `not-ok-mixed-line-endings.md`
 
 When configured with `10`.
 
@@ -77,7 +77,7 @@ Note: `␊` represents a line feed.
 4:12: Line must be at most 10 characters
 ```
 
-##### `invalid.md`
+##### `not-ok.md`
 
 When configured with `80`.
 
@@ -91,7 +91,7 @@ Just like thiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiis
 
 And this one is also very wrong: because the link starts aaaaaaafter the column: <http://line.com>
 
-<http://this-long-url-with-a-long-domain-is-invalid.co.uk/a-long-path?query=variables> and such.
+<http://this-long-url-with-a-long-domain-is-not-ok.co.uk/a-long-path?query=variables> and such.
 
 And this one is also very wrong: because the code starts aaaaaaafter the column: `alpha.bravo()`
 
@@ -103,12 +103,12 @@ And this one is also very wrong: because the code starts aaaaaaafter the column:
 ```text
 4:86: Line must be at most 80 characters
 6:99: Line must be at most 80 characters
-8:97: Line must be at most 80 characters
+8:96: Line must be at most 80 characters
 10:97: Line must be at most 80 characters
 12:99: Line must be at most 80 characters
 ```
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -122,11 +122,11 @@ This is also fine: <http://this-long-url-with-a-long-domain.co.uk/a-long-path?qu
 
 `alphaBravoCharlieDeltaEchoFoxtrotGolfHotelIndiaJuliettKiloLimaMikeNovemberOscarPapaQuebec.romeo()`
 
-[foo](http://this-long-url-with-a-long-domain-is-valid.co.uk/a-long-path?query=variables)
+[foo](http://this-long-url-with-a-long-domain-is-ok.co.uk/a-long-path?query=variables)
 
-<http://this-long-url-with-a-long-domain-is-valid.co.uk/a-long-path?query=variables>
+<http://this-long-url-with-a-long-domain-is-ok.co.uk/a-long-path?query=variables>
 
-![foo](http://this-long-url-with-a-long-domain-is-valid.co.uk/a-long-path?query=variables)
+![foo](http://this-long-url-with-a-long-domain-is-ok.co.uk/a-long-path?query=variables)
 
 | An | exception | is | line | length | in | long | tables | because | those | can’t | just |
 | -- | --------- | -- | ---- | ------ | -- | ---- | ------ | ------- | ----- | ----- | ---- |
@@ -136,11 +136,11 @@ This is also fine: <http://this-long-url-with-a-long-domain.co.uk/a-long-path?qu
 
 The following is also fine, because there is no whitespace.
 
-<http://this-long-url-with-a-long-domain-is-invalid.co.uk/a-long-path?query=variables>.
+<http://this-long-url-with-a-long-domain-is-ok.co.uk/a-long-path?query=variables>.
 
 In addition, definitions are also fine:
 
-[foo]: <http://this-long-url-with-a-long-domain-is-invalid.co.uk/a-long-path?query=variables>
+[foo]: <http://this-long-url-with-a-long-domain-is-ok.co.uk/a-long-path?query=variables>
 ```
 
 ###### Out
@@ -160,16 +160,16 @@ npm install remark-lint-maximum-line-length
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-maximum-line-length",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -181,15 +181,15 @@ remark -u lint -u lint-maximum-line-length readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-maximum-line-length'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -198,8 +198,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -228,7 +228,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-no-auto-link-without-protocol/index.js b/packages/remark-lint-no-auto-link-without-protocol/index.js
index 2aafb880..7396c569 100644
--- a/packages/remark-lint-no-auto-link-without-protocol/index.js
+++ b/packages/remark-lint-no-auto-link-without-protocol/index.js
@@ -5,7 +5,7 @@
  * @module no-auto-link-without-protocol
  * @fileoverview
  *   Warn for autolinks without protocol.
- *   Autolinks are URLs enclosed in `<` (less-than) and `>` (greater-than)
+ *   Autolinks are URLs enclosed in `<` (less than) and `>` (greater than)
  *   characters.
  *
  *   ## Fix
@@ -16,7 +16,7 @@
  *   See [Using remark to fix your Markdown](https://github.com/remarkjs/remark-lint#using-remark-to-fix-your-markdown)
  *   on how to automatically fix warnings for this rule.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   <http://www.example.com>
  *   <mailto:foo@bar.com>
@@ -24,11 +24,11 @@
  *   Most Markdown vendors don’t recognize the following as a link:
  *   <www.example.com>
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   <foo@bar.com>
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   1:1-1:14: All automatic links must start with a protocol
  */
diff --git a/packages/remark-lint-no-auto-link-without-protocol/package.json b/packages/remark-lint-no-auto-link-without-protocol/package.json
index c8d381d0..cd6411ad 100644
--- a/packages/remark-lint-no-auto-link-without-protocol/package.json
+++ b/packages/remark-lint-no-auto-link-without-protocol/package.json
@@ -1,7 +1,7 @@
 {
   "name": "remark-lint-no-auto-link-without-protocol",
   "version": "1.0.3",
-  "description": "remark-lint rule to warn for angle-bracketed links without protocol",
+  "description": "remark-lint rule to warn for angle bracketed links without protocol",
   "license": "MIT",
   "keywords": [
     "remark",
diff --git a/packages/remark-lint-no-auto-link-without-protocol/readme.md b/packages/remark-lint-no-auto-link-without-protocol/readme.md
index 489e7e6a..0996b606 100644
--- a/packages/remark-lint-no-auto-link-without-protocol/readme.md
+++ b/packages/remark-lint-no-auto-link-without-protocol/readme.md
@@ -11,7 +11,7 @@
 [![Chat][chat-badge]][chat]
 
 Warn for autolinks without protocol.
-Autolinks are URLs enclosed in `<` (less-than) and `>` (greater-than)
+Autolinks are URLs enclosed in `<` (less than) and `>` (greater than)
 characters.
 
 ## Fix
@@ -33,7 +33,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -49,7 +49,7 @@ Most Markdown vendors don’t recognize the following as a link:
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -76,16 +76,16 @@ npm install remark-lint-no-auto-link-without-protocol
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-no-auto-link-without-protocol",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -97,15 +97,15 @@ remark -u lint -u lint-no-auto-link-without-protocol readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-no-auto-link-without-protocol'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -114,8 +114,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -144,7 +144,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-no-blockquote-without-marker/index.js b/packages/remark-lint-no-blockquote-without-marker/index.js
index 35898f75..aedd7497 100644
--- a/packages/remark-lint-no-blockquote-without-marker/index.js
+++ b/packages/remark-lint-no-blockquote-without-marker/index.js
@@ -4,32 +4,32 @@
  * @license MIT
  * @module no-blockquote-without-marker
  * @fileoverview
- *   Warn when blank lines without `>` (greater-than) markers are found in a
- *   blockquote.
+ *   Warn when blank lines without `>` (greater than) markers are found in a
+ *   block quote.
  *
  *   ## Fix
  *
  *   [`remark-stringify`](https://github.com/remarkjs/remark/tree/master/packages/remark-stringify)
- *   adds markers to every line in a blockquote.
+ *   adds markers to every line in a block quote.
  *
  *   See [Using remark to fix your Markdown](https://github.com/remarkjs/remark-lint#using-remark-to-fix-your-markdown)
  *   on how to automatically fix warnings for this rule.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   > Foo…
  *   > …bar…
  *   > …baz.
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   > Foo…
  *   …bar…
  *   > …baz.
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
- *   2:1: Missing marker in blockquote
+ *   2:1: Missing marker in block quote
  */
 
 'use strict'
@@ -45,7 +45,7 @@ module.exports = rule(
   noBlockquoteWithoutMarker
 )
 
-var reason = 'Missing marker in blockquote'
+var reason = 'Missing marker in block quote'
 
 function noBlockquoteWithoutMarker(tree, file) {
   var contents = String(file)
diff --git a/packages/remark-lint-no-blockquote-without-marker/package.json b/packages/remark-lint-no-blockquote-without-marker/package.json
index 4fb2f370..1bff7ad9 100644
--- a/packages/remark-lint-no-blockquote-without-marker/package.json
+++ b/packages/remark-lint-no-blockquote-without-marker/package.json
@@ -1,7 +1,7 @@
 {
   "name": "remark-lint-no-blockquote-without-marker",
   "version": "2.0.3",
-  "description": "remark-lint rule to warn when blank lines without markers (`>`) are found in a blockquote",
+  "description": "remark-lint rule to warn when blank lines without markers (`>`) are found in a block quote",
   "license": "MIT",
   "keywords": [
     "remark",
diff --git a/packages/remark-lint-no-blockquote-without-marker/readme.md b/packages/remark-lint-no-blockquote-without-marker/readme.md
index 76cc3084..e73f0187 100644
--- a/packages/remark-lint-no-blockquote-without-marker/readme.md
+++ b/packages/remark-lint-no-blockquote-without-marker/readme.md
@@ -10,13 +10,13 @@
 [![Backers][backers-badge]][collective]
 [![Chat][chat-badge]][chat]
 
-Warn when blank lines without `>` (greater-than) markers are found in a
-blockquote.
+Warn when blank lines without `>` (greater than) markers are found in a
+block quote.
 
 ## Fix
 
 [`remark-stringify`](https://github.com/remarkjs/remark/tree/master/packages/remark-stringify)
-adds markers to every line in a blockquote.
+adds markers to every line in a block quote.
 
 See [Using remark to fix your Markdown](https://github.com/remarkjs/remark-lint#using-remark-to-fix-your-markdown)
 on how to automatically fix warnings for this rule.
@@ -32,7 +32,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -46,7 +46,7 @@ This rule is included in the following presets:
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -59,7 +59,7 @@ No messages.
 ###### Out
 
 ```text
-2:1: Missing marker in blockquote
+2:1: Missing marker in block quote
 ```
 
 ## Install
@@ -75,16 +75,16 @@ npm install remark-lint-no-blockquote-without-marker
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-no-blockquote-without-marker",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -96,15 +96,15 @@ remark -u lint -u lint-no-blockquote-without-marker readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-no-blockquote-without-marker'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -113,8 +113,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -143,7 +143,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-no-consecutive-blank-lines/index.js b/packages/remark-lint-no-consecutive-blank-lines/index.js
index 19a3a059..2f5e240c 100644
--- a/packages/remark-lint-no-consecutive-blank-lines/index.js
+++ b/packages/remark-lint-no-consecutive-blank-lines/index.js
@@ -17,13 +17,13 @@
  *   See [Using remark to fix your Markdown](https://github.com/remarkjs/remark-lint#using-remark-to-fix-your-markdown)
  *   on how to automatically fix warnings for this rule.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
- *   Foo...
+ *   Foo…
  *   ␊
- *   ...Bar.
+ *   …Bar.
  *
- * @example {"name": "valid-for-code.md"}
+ * @example {"name": "ok-for-code.md"}
  *
  *   Paragraph.
  *
@@ -34,19 +34,19 @@
  *
  * @example {"name": "empty-document.md"}
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
- *   Foo...
+ *   Foo…
  *   ␊
  *   ␊
- *   ...Bar
+ *   …Bar
  *   ␊
  *   ␊
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   4:1: Remove 1 line before node
- *   4:7: Remove 2 lines after node
+ *   4:5: Remove 2 lines after node
  */
 
 'use strict'
diff --git a/packages/remark-lint-no-consecutive-blank-lines/readme.md b/packages/remark-lint-no-consecutive-blank-lines/readme.md
index 737ef603..ec7148b6 100644
--- a/packages/remark-lint-no-consecutive-blank-lines/readme.md
+++ b/packages/remark-lint-no-consecutive-blank-lines/readme.md
@@ -33,23 +33,23 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
 Note: `␊` represents a line feed.
 
 ```markdown
-Foo...
+Foo…
 ␊
-...Bar.
+…Bar.
 ```
 
 ###### Out
 
 No messages.
 
-##### `valid-for-code.md`
+##### `ok-for-code.md`
 
 ###### In
 
@@ -74,17 +74,17 @@ No messages.
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
 Note: `␊` represents a line feed.
 
 ```markdown
-Foo...
+Foo…
 ␊
 ␊
-...Bar
+…Bar
 ␊
 ␊
 ```
@@ -93,7 +93,7 @@ Foo...
 
 ```text
 4:1: Remove 1 line before node
-4:7: Remove 2 lines after node
+4:5: Remove 2 lines after node
 ```
 
 ## Install
@@ -109,16 +109,16 @@ npm install remark-lint-no-consecutive-blank-lines
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-no-consecutive-blank-lines",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -130,15 +130,15 @@ remark -u lint -u lint-no-consecutive-blank-lines readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-no-consecutive-blank-lines'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -147,8 +147,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -177,7 +177,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-no-duplicate-definitions/index.js b/packages/remark-lint-no-duplicate-definitions/index.js
index b5b16632..c788e83b 100644
--- a/packages/remark-lint-no-duplicate-definitions/index.js
+++ b/packages/remark-lint-no-duplicate-definitions/index.js
@@ -6,17 +6,17 @@
  * @fileoverview
  *   Warn when duplicate definitions are found.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   [foo]: bar
  *   [baz]: qux
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   [foo]: bar
  *   [foo]: qux
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   2:1-2:11: Do not use definitions with the same identifier (1:1)
  */
@@ -39,9 +39,9 @@ var reason = 'Do not use definitions with the same identifier'
 function noDuplicateDefinitions(tree, file) {
   var map = {}
 
-  visit(tree, ['definition', 'footnoteDefinition'], validate)
+  visit(tree, ['definition', 'footnoteDefinition'], check)
 
-  function validate(node) {
+  function check(node) {
     var identifier
     var duplicate
 
diff --git a/packages/remark-lint-no-duplicate-definitions/readme.md b/packages/remark-lint-no-duplicate-definitions/readme.md
index 2fa24cbf..17b4e250 100644
--- a/packages/remark-lint-no-duplicate-definitions/readme.md
+++ b/packages/remark-lint-no-duplicate-definitions/readme.md
@@ -22,7 +22,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -35,7 +35,7 @@ This rule is included in the following presets:
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -63,16 +63,16 @@ npm install remark-lint-no-duplicate-definitions
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-no-duplicate-definitions",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -84,15 +84,15 @@ remark -u lint -u lint-no-duplicate-definitions readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-no-duplicate-definitions'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -101,8 +101,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -131,7 +131,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-no-duplicate-headings-in-section/index.js b/packages/remark-lint-no-duplicate-headings-in-section/index.js
index bbdd62ba..11bce819 100644
--- a/packages/remark-lint-no-duplicate-headings-in-section/index.js
+++ b/packages/remark-lint-no-duplicate-headings-in-section/index.js
@@ -7,7 +7,7 @@
  *   Warn when duplicate headings are found, but only when on the same level,
  *   “in” the same section.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   ## Alpha
  *
@@ -25,7 +25,7 @@
  *
  *   ##### Bravo
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   ## Foxtrot
  *
@@ -33,7 +33,7 @@
  *
  *   ### Golf
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   5:1-5:9: Do not use headings with similar content per section (3:1)
  */
diff --git a/packages/remark-lint-no-duplicate-headings-in-section/readme.md b/packages/remark-lint-no-duplicate-headings-in-section/readme.md
index 6b216697..2ade9a88 100644
--- a/packages/remark-lint-no-duplicate-headings-in-section/readme.md
+++ b/packages/remark-lint-no-duplicate-headings-in-section/readme.md
@@ -19,7 +19,7 @@ This rule is not included in any default preset
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -45,7 +45,7 @@ This rule is not included in any default preset
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -76,16 +76,16 @@ npm install remark-lint-no-duplicate-headings-in-section
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-no-duplicate-headings-in-section",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -97,15 +97,15 @@ remark -u lint -u lint-no-duplicate-headings-in-section readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-no-duplicate-headings-in-section'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -114,8 +114,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -144,7 +144,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-no-duplicate-headings/index.js b/packages/remark-lint-no-duplicate-headings/index.js
index 6a2135b4..f1a41f62 100644
--- a/packages/remark-lint-no-duplicate-headings/index.js
+++ b/packages/remark-lint-no-duplicate-headings/index.js
@@ -6,13 +6,13 @@
  * @fileoverview
  *   Warn when duplicate headings are found.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   # Foo
  *
  *   ## Bar
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   # Foo
  *
@@ -20,7 +20,7 @@
  *
  *   ## [Foo](http://foo.com/bar)
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   3:1-3:7: Do not use headings with similar content (1:1)
  *   5:1-5:29: Do not use headings with similar content (3:1)
diff --git a/packages/remark-lint-no-duplicate-headings/readme.md b/packages/remark-lint-no-duplicate-headings/readme.md
index 6105119c..801d3b48 100644
--- a/packages/remark-lint-no-duplicate-headings/readme.md
+++ b/packages/remark-lint-no-duplicate-headings/readme.md
@@ -22,7 +22,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -36,7 +36,7 @@ This rule is included in the following presets:
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -68,16 +68,16 @@ npm install remark-lint-no-duplicate-headings
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-no-duplicate-headings",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -89,15 +89,15 @@ remark -u lint -u lint-no-duplicate-headings readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-no-duplicate-headings'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -106,8 +106,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -136,7 +136,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-no-emphasis-as-heading/index.js b/packages/remark-lint-no-emphasis-as-heading/index.js
index 557e40ca..97638c93 100644
--- a/packages/remark-lint-no-emphasis-as-heading/index.js
+++ b/packages/remark-lint-no-emphasis-as-heading/index.js
@@ -7,13 +7,13 @@
  *   Warn when emphasis (including strong), instead of a heading, introduces
  *   a paragraph.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   # Foo
  *
  *   Bar.
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   *Foo*
  *
@@ -23,7 +23,7 @@
  *
  *   Quux.
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   1:1-1:6: Don’t use emphasis to introduce a section, use a heading
  *   5:1-5:8: Don’t use emphasis to introduce a section, use a heading
diff --git a/packages/remark-lint-no-emphasis-as-heading/readme.md b/packages/remark-lint-no-emphasis-as-heading/readme.md
index 2fa31a35..da524113 100644
--- a/packages/remark-lint-no-emphasis-as-heading/readme.md
+++ b/packages/remark-lint-no-emphasis-as-heading/readme.md
@@ -23,7 +23,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -37,7 +37,7 @@ Bar.
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -71,16 +71,16 @@ npm install remark-lint-no-emphasis-as-heading
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-no-emphasis-as-heading",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -92,15 +92,15 @@ remark -u lint -u lint-no-emphasis-as-heading readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-no-emphasis-as-heading'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -109,8 +109,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -139,7 +139,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-no-empty-url/index.js b/packages/remark-lint-no-empty-url/index.js
index 402d9c19..7a86ca7e 100644
--- a/packages/remark-lint-no-empty-url/index.js
+++ b/packages/remark-lint-no-empty-url/index.js
@@ -6,19 +6,19 @@
  * @fileoverview
  *   Warn for empty URLs in links and images.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   [alpha](http://bravo.com).
  *
  *   ![charlie](http://delta.com/echo.png "foxtrott").
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   [golf]().
  *
  *   ![hotel]().
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   1:1-1:9: Don’t use links without URL
  *   3:1-3:11: Don’t use images without URL
diff --git a/packages/remark-lint-no-empty-url/readme.md b/packages/remark-lint-no-empty-url/readme.md
index 98ee16ca..c59acb3a 100644
--- a/packages/remark-lint-no-empty-url/readme.md
+++ b/packages/remark-lint-no-empty-url/readme.md
@@ -18,7 +18,7 @@ This rule is not included in any default preset
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -32,7 +32,7 @@ This rule is not included in any default preset
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -62,16 +62,16 @@ npm install remark-lint-no-empty-url
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-no-empty-url",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -83,15 +83,15 @@ remark -u lint -u lint-no-empty-url readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-no-empty-url'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -100,8 +100,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -130,7 +130,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-no-file-name-articles/readme.md b/packages/remark-lint-no-file-name-articles/readme.md
index c1684453..10e1ad48 100644
--- a/packages/remark-lint-no-file-name-articles/readme.md
+++ b/packages/remark-lint-no-file-name-articles/readme.md
@@ -73,16 +73,16 @@ npm install remark-lint-no-file-name-articles
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-no-file-name-articles",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -94,15 +94,15 @@ remark -u lint -u lint-no-file-name-articles readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-no-file-name-articles'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -111,8 +111,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -141,7 +141,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-no-file-name-consecutive-dashes/readme.md b/packages/remark-lint-no-file-name-consecutive-dashes/readme.md
index ce9a33e7..efe999c1 100644
--- a/packages/remark-lint-no-file-name-consecutive-dashes/readme.md
+++ b/packages/remark-lint-no-file-name-consecutive-dashes/readme.md
@@ -49,16 +49,16 @@ npm install remark-lint-no-file-name-consecutive-dashes
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-no-file-name-consecutive-dashes",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -70,15 +70,15 @@ remark -u lint -u lint-no-file-name-consecutive-dashes readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-no-file-name-consecutive-dashes'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -87,8 +87,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -117,7 +117,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-no-file-name-irregular-characters/readme.md b/packages/remark-lint-no-file-name-irregular-characters/readme.md
index 0cbb3c32..b94569ae 100644
--- a/packages/remark-lint-no-file-name-irregular-characters/readme.md
+++ b/packages/remark-lint-no-file-name-irregular-characters/readme.md
@@ -82,16 +82,16 @@ npm install remark-lint-no-file-name-irregular-characters
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-no-file-name-irregular-characters",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -103,15 +103,15 @@ remark -u lint -u lint-no-file-name-irregular-characters readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-no-file-name-irregular-characters'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -120,8 +120,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -150,7 +150,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-no-file-name-mixed-case/readme.md b/packages/remark-lint-no-file-name-mixed-case/readme.md
index 22554283..21a67005 100644
--- a/packages/remark-lint-no-file-name-mixed-case/readme.md
+++ b/packages/remark-lint-no-file-name-mixed-case/readme.md
@@ -55,16 +55,16 @@ npm install remark-lint-no-file-name-mixed-case
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-no-file-name-mixed-case",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -76,15 +76,15 @@ remark -u lint -u lint-no-file-name-mixed-case readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-no-file-name-mixed-case'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -93,8 +93,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -123,7 +123,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-no-file-name-outer-dashes/readme.md b/packages/remark-lint-no-file-name-outer-dashes/readme.md
index 9b59ccea..d635f519 100644
--- a/packages/remark-lint-no-file-name-outer-dashes/readme.md
+++ b/packages/remark-lint-no-file-name-outer-dashes/readme.md
@@ -57,16 +57,16 @@ npm install remark-lint-no-file-name-outer-dashes
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-no-file-name-outer-dashes",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -78,15 +78,15 @@ remark -u lint -u lint-no-file-name-outer-dashes readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-no-file-name-outer-dashes'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -95,8 +95,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -125,7 +125,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-no-heading-content-indent/index.js b/packages/remark-lint-no-heading-content-indent/index.js
index 51ee35a8..5379c7d3 100644
--- a/packages/remark-lint-no-heading-content-indent/index.js
+++ b/packages/remark-lint-no-heading-content-indent/index.js
@@ -14,7 +14,7 @@
  *   See [Using remark to fix your Markdown](https://github.com/remarkjs/remark-lint#using-remark-to-fix-your-markdown)
  *   on how to automatically fix warnings for this rule.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   #·Foo
  *
@@ -27,7 +27,7 @@
  *   Baz
  *   ===
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   #··Foo
  *
@@ -35,7 +35,7 @@
  *
  *     ##··Baz
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   1:4: Remove 1 space before this heading’s content
  *   3:7: Remove 1 space after this heading’s content
@@ -136,8 +136,8 @@ function noHeadingContentIndent(tree, file) {
       }
     }
 
-    // Closed ATX-heading always must have a space between their content and the
-    // final hashes, thus, there is no `add x spaces`.
+    // Closed ATX headings always must have a space between their content and
+    // the final hashes, thus, there is no `add x spaces`.
     if (type === 'atx-closed') {
       final = end(children[children.length - 1])
       diff = end(node).column - final.column - 1 - depth
diff --git a/packages/remark-lint-no-heading-content-indent/readme.md b/packages/remark-lint-no-heading-content-indent/readme.md
index b7428642..9d1047bf 100644
--- a/packages/remark-lint-no-heading-content-indent/readme.md
+++ b/packages/remark-lint-no-heading-content-indent/readme.md
@@ -30,7 +30,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -53,7 +53,7 @@ Baz
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -121,16 +121,16 @@ npm install remark-lint-no-heading-content-indent
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-no-heading-content-indent",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -142,15 +142,15 @@ remark -u lint -u lint-no-heading-content-indent readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-no-heading-content-indent'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -159,8 +159,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -189,7 +189,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-no-heading-indent/index.js b/packages/remark-lint-no-heading-indent/index.js
index 09a4e251..9a233685 100644
--- a/packages/remark-lint-no-heading-indent/index.js
+++ b/packages/remark-lint-no-heading-indent/index.js
@@ -14,7 +14,7 @@
  *   See [Using remark to fix your Markdown](https://github.com/remarkjs/remark-lint#using-remark-to-fix-your-markdown)
  *   on how to automatically fix warnings for this rule.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   #·Hello world
  *
@@ -26,7 +26,7 @@
  *   Bar
  *   =====
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   ···# Hello world
  *
@@ -38,7 +38,7 @@
  *   ···Bar
  *   =====
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   1:4: Remove 3 spaces before this heading
  *   3:2: Remove 1 space before this heading
diff --git a/packages/remark-lint-no-heading-indent/readme.md b/packages/remark-lint-no-heading-indent/readme.md
index c41ab673..fe2bd34b 100644
--- a/packages/remark-lint-no-heading-indent/readme.md
+++ b/packages/remark-lint-no-heading-indent/readme.md
@@ -26,7 +26,7 @@ This rule is not included in any default preset
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -48,7 +48,7 @@ Bar
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -88,16 +88,16 @@ npm install remark-lint-no-heading-indent
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-no-heading-indent",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -109,15 +109,15 @@ remark -u lint -u lint-no-heading-indent readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-no-heading-indent'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -126,8 +126,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -156,7 +156,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-no-heading-like-paragraph/index.js b/packages/remark-lint-no-heading-like-paragraph/index.js
index a37287b5..c0b34dcf 100644
--- a/packages/remark-lint-no-heading-like-paragraph/index.js
+++ b/packages/remark-lint-no-heading-like-paragraph/index.js
@@ -6,19 +6,19 @@
  * @fileoverview
  *   Warn for h7+ “headings”.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   ###### Alpha
  *
  *   Bravo.
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   ####### Charlie
  *
  *   Delta.
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   1:1-1:16: This looks like a heading but has too many hashes
  */
diff --git a/packages/remark-lint-no-heading-like-paragraph/readme.md b/packages/remark-lint-no-heading-like-paragraph/readme.md
index edeb4e70..bb9cf63e 100644
--- a/packages/remark-lint-no-heading-like-paragraph/readme.md
+++ b/packages/remark-lint-no-heading-like-paragraph/readme.md
@@ -18,7 +18,7 @@ This rule is not included in any default preset
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -32,7 +32,7 @@ Bravo.
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -61,16 +61,16 @@ npm install remark-lint-no-heading-like-paragraph
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-no-heading-like-paragraph",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -82,15 +82,15 @@ remark -u lint -u lint-no-heading-like-paragraph readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-no-heading-like-paragraph'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -99,8 +99,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -129,7 +129,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-no-heading-punctuation/index.js b/packages/remark-lint-no-heading-punctuation/index.js
index 030b85a3..98c7f97b 100644
--- a/packages/remark-lint-no-heading-punctuation/index.js
+++ b/packages/remark-lint-no-heading-punctuation/index.js
@@ -11,15 +11,15 @@
  *   Note: these are added to a regex, in a group (`'[' + char + ']'`), be
  *   careful to escape the string correctly.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   # Hello
  *
- * @example {"name": "valid.md", "setting": ",;:!?"}
+ * @example {"name": "ok.md", "setting": ",;:!?"}
  *
- *   # Hello...
+ *   # Hello…
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   # Hello:
  *
@@ -31,7 +31,7 @@
  *
  *   # Hello;
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   1:1-1:9: Don’t add a trailing `:` to headings
  *   3:1-3:9: Don’t add a trailing `?` to headings
diff --git a/packages/remark-lint-no-heading-punctuation/readme.md b/packages/remark-lint-no-heading-punctuation/readme.md
index 1532c3c2..b8a77c7f 100644
--- a/packages/remark-lint-no-heading-punctuation/readme.md
+++ b/packages/remark-lint-no-heading-punctuation/readme.md
@@ -27,7 +27,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -39,7 +39,7 @@ This rule is included in the following presets:
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -65,14 +65,14 @@ No messages.
 9:1-9:9: Don’t add a trailing `;` to headings
 ```
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `',;:!?'`.
 
 ###### In
 
 ```markdown
-# Hello...
+# Hello…
 ```
 
 ###### Out
@@ -92,16 +92,16 @@ npm install remark-lint-no-heading-punctuation
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-no-heading-punctuation",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -113,15 +113,15 @@ remark -u lint -u lint-no-heading-punctuation readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-no-heading-punctuation'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -130,8 +130,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -160,7 +160,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-no-html/index.js b/packages/remark-lint-no-html/index.js
index 5a5ae925..dbe4d8b7 100644
--- a/packages/remark-lint-no-html/index.js
+++ b/packages/remark-lint-no-html/index.js
@@ -9,17 +9,17 @@
  *   Ignores comments, because they are used by `remark`, `remark-lint`, other
  *   Markdown tools, and because Markdown doesn’t have native comments.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   # Hello
  *
  *   <!--Comments are also OK-->
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   <h1>Hello</h1>
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   1:1-1:15: Do not use HTML in markdown
  */
diff --git a/packages/remark-lint-no-html/readme.md b/packages/remark-lint-no-html/readme.md
index 7bf24f23..1577c033 100644
--- a/packages/remark-lint-no-html/readme.md
+++ b/packages/remark-lint-no-html/readme.md
@@ -21,7 +21,7 @@ This rule is not included in any default preset
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -35,7 +35,7 @@ This rule is not included in any default preset
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -62,16 +62,16 @@ npm install remark-lint-no-html
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-no-html",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -83,15 +83,15 @@ remark -u lint -u lint-no-html readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-no-html'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -100,8 +100,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -130,7 +130,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-no-inline-padding/index.js b/packages/remark-lint-no-inline-padding/index.js
index 777dd692..c29c29ef 100644
--- a/packages/remark-lint-no-inline-padding/index.js
+++ b/packages/remark-lint-no-inline-padding/index.js
@@ -9,15 +9,15 @@
  *
  *   Warns for emphasis, strong, delete, image, and link.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   Alpha, *bravo*, _charlie_, [delta](http://echo.fox/trot)
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   Alpha, * bravo *, _ charlie _, [ delta ](http://echo.fox/trot)
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   1:8-1:17: Don’t pad `emphasis` with inner spaces
  *   1:19-1:30: Don’t pad `emphasis` with inner spaces
diff --git a/packages/remark-lint-no-inline-padding/readme.md b/packages/remark-lint-no-inline-padding/readme.md
index fffbf427..5c70ae27 100644
--- a/packages/remark-lint-no-inline-padding/readme.md
+++ b/packages/remark-lint-no-inline-padding/readme.md
@@ -26,7 +26,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -38,7 +38,7 @@ Alpha, *bravo*, _charlie_, [delta](http://echo.fox/trot)
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -67,16 +67,16 @@ npm install remark-lint-no-inline-padding
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-no-inline-padding",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -88,15 +88,15 @@ remark -u lint -u lint-no-inline-padding readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-no-inline-padding'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -105,8 +105,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -135,7 +135,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-no-literal-urls/index.js b/packages/remark-lint-no-literal-urls/index.js
index bca97dae..f42ae861 100644
--- a/packages/remark-lint-no-literal-urls/index.js
+++ b/packages/remark-lint-no-literal-urls/index.js
@@ -6,27 +6,27 @@
  * @fileoverview
  *   Warn for literal URLs in text.
  *   URLs are treated as links in some Markdown vendors, but not in others.
- *   To make sure they are always linked, wrap them in `<` (less-than) and `>`
- *   (greater-than).
+ *   To make sure they are always linked, wrap them in `<` (less than) and `>`
+ *   (greater than).
  *
  *   ## Fix
  *
  *   [`remark-stringify`](https://github.com/remarkjs/remark/tree/master/packages/remark-stringify)
- *   never creates literal URLs and always uses `<` (less-than) and `>`
- *   (greater-than).
+ *   never creates literal URLs and always uses `<` (less than) and `>`
+ *   (greater than).
  *
  *   See [Using remark to fix your Markdown](https://github.com/remarkjs/remark-lint#using-remark-to-fix-your-markdown)
  *   on how to automatically fix warnings for this rule.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   <http://foo.bar/baz>
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   http://foo.bar/baz
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   1:1-1:19: Don’t use literal URLs without angle brackets
  */
diff --git a/packages/remark-lint-no-literal-urls/package.json b/packages/remark-lint-no-literal-urls/package.json
index 9f39eee0..d0a106dd 100644
--- a/packages/remark-lint-no-literal-urls/package.json
+++ b/packages/remark-lint-no-literal-urls/package.json
@@ -1,7 +1,7 @@
 {
   "name": "remark-lint-no-literal-urls",
   "version": "1.0.3",
-  "description": "remark-lint rule to warn when URLs without angle-brackets are used",
+  "description": "remark-lint rule to warn when URLs without angle brackets are used",
   "license": "MIT",
   "keywords": [
     "remark",
diff --git a/packages/remark-lint-no-literal-urls/readme.md b/packages/remark-lint-no-literal-urls/readme.md
index 90e1c103..2d5884e4 100644
--- a/packages/remark-lint-no-literal-urls/readme.md
+++ b/packages/remark-lint-no-literal-urls/readme.md
@@ -12,14 +12,14 @@
 
 Warn for literal URLs in text.
 URLs are treated as links in some Markdown vendors, but not in others.
-To make sure they are always linked, wrap them in `<` (less-than) and `>`
-(greater-than).
+To make sure they are always linked, wrap them in `<` (less than) and `>`
+(greater than).
 
 ## Fix
 
 [`remark-stringify`](https://github.com/remarkjs/remark/tree/master/packages/remark-stringify)
-never creates literal URLs and always uses `<` (less-than) and `>`
-(greater-than).
+never creates literal URLs and always uses `<` (less than) and `>`
+(greater than).
 
 See [Using remark to fix your Markdown](https://github.com/remarkjs/remark-lint#using-remark-to-fix-your-markdown)
 on how to automatically fix warnings for this rule.
@@ -35,7 +35,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -47,7 +47,7 @@ This rule is included in the following presets:
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -74,16 +74,16 @@ npm install remark-lint-no-literal-urls
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-no-literal-urls",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -95,15 +95,15 @@ remark -u lint -u lint-no-literal-urls readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-no-literal-urls'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -112,8 +112,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -142,7 +142,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-no-missing-blank-lines/index.js b/packages/remark-lint-no-missing-blank-lines/index.js
index 633241aa..1d25db39 100644
--- a/packages/remark-lint-no-missing-blank-lines/index.js
+++ b/packages/remark-lint-no-missing-blank-lines/index.js
@@ -21,7 +21,7 @@
  *   See [Using remark to fix your Markdown](https://github.com/remarkjs/remark-lint#using-remark-to-fix-your-markdown)
  *   on how to automatically fix warnings for this rule.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   # Foo
  *
@@ -33,7 +33,7 @@
  *
  *   Paragraph.
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   # Foo
  *   ## Bar
@@ -43,7 +43,7 @@
  *
  *   Paragraph.
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   2:1-2:7: Missing blank line before block node
  *   5:3-5:10: Missing blank line before block node
diff --git a/packages/remark-lint-no-missing-blank-lines/readme.md b/packages/remark-lint-no-missing-blank-lines/readme.md
index a673821e..11235eb9 100644
--- a/packages/remark-lint-no-missing-blank-lines/readme.md
+++ b/packages/remark-lint-no-missing-blank-lines/readme.md
@@ -33,7 +33,7 @@ This rule is not included in any default preset
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -53,7 +53,7 @@ Paragraph.
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -109,16 +109,16 @@ npm install remark-lint-no-missing-blank-lines
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-no-missing-blank-lines",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -130,15 +130,15 @@ remark -u lint -u lint-no-missing-blank-lines readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-no-missing-blank-lines'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -147,8 +147,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -177,7 +177,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-no-multiple-toplevel-headings/index.js b/packages/remark-lint-no-multiple-toplevel-headings/index.js
index 0f3ff0eb..019a1ea8 100644
--- a/packages/remark-lint-no-multiple-toplevel-headings/index.js
+++ b/packages/remark-lint-no-multiple-toplevel-headings/index.js
@@ -8,19 +8,19 @@
  *
  *   Options: `number`, default: `1`.
  *
- * @example {"name": "valid.md", "setting": 1}
+ * @example {"name": "ok.md", "setting": 1}
  *
  *   # Foo
  *
  *   ## Bar
  *
- * @example {"name": "invalid.md", "setting": 1, "label": "input"}
+ * @example {"name": "not-ok.md", "setting": 1, "label": "input"}
  *
  *   # Foo
  *
  *   # Bar
  *
- * @example {"name": "invalid.md", "setting": 1, "label": "output"}
+ * @example {"name": "not-ok.md", "setting": 1, "label": "output"}
  *
  *   3:1-3:6: Don’t use multiple top level headings (1:1)
  */
diff --git a/packages/remark-lint-no-multiple-toplevel-headings/package.json b/packages/remark-lint-no-multiple-toplevel-headings/package.json
index 7b726b92..271cf897 100644
--- a/packages/remark-lint-no-multiple-toplevel-headings/package.json
+++ b/packages/remark-lint-no-multiple-toplevel-headings/package.json
@@ -1,7 +1,7 @@
 {
   "name": "remark-lint-no-multiple-toplevel-headings",
   "version": "1.0.4",
-  "description": "remark-lint rule to warn when multiple top-level headings are used",
+  "description": "remark-lint rule to warn when multiple top level headings are used",
   "license": "MIT",
   "keywords": [
     "remark",
diff --git a/packages/remark-lint-no-multiple-toplevel-headings/readme.md b/packages/remark-lint-no-multiple-toplevel-headings/readme.md
index 53c07214..1e632e9e 100644
--- a/packages/remark-lint-no-multiple-toplevel-headings/readme.md
+++ b/packages/remark-lint-no-multiple-toplevel-headings/readme.md
@@ -24,7 +24,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `1`.
 
@@ -40,7 +40,7 @@ When configured with `1`.
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 When configured with `1`.
 
@@ -71,16 +71,16 @@ npm install remark-lint-no-multiple-toplevel-headings
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-no-multiple-toplevel-headings",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -92,15 +92,15 @@ remark -u lint -u lint-no-multiple-toplevel-headings readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-no-multiple-toplevel-headings'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -109,8 +109,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -139,7 +139,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-no-paragraph-content-indent/index.js b/packages/remark-lint-no-paragraph-content-indent/index.js
index ebe36bd5..05e1bcb2 100644
--- a/packages/remark-lint-no-paragraph-content-indent/index.js
+++ b/packages/remark-lint-no-paragraph-content-indent/index.js
@@ -6,7 +6,7 @@
  * @fileoverview
  *   Warn when the content in paragraphs is indented.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   Alpha
  *
@@ -34,7 +34,7 @@
  *
  *   [![][text]][text]
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   ·Alpha
  *
@@ -60,7 +60,7 @@
  *
  *   [![ ][text]][text]
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   1:1: Expected no indentation in paragraph content
  *   4:1: Expected no indentation in paragraph content
diff --git a/packages/remark-lint-no-paragraph-content-indent/readme.md b/packages/remark-lint-no-paragraph-content-indent/readme.md
index 2455bbdd..05751102 100644
--- a/packages/remark-lint-no-paragraph-content-indent/readme.md
+++ b/packages/remark-lint-no-paragraph-content-indent/readme.md
@@ -18,7 +18,7 @@ This rule is not included in any default preset
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -54,7 +54,7 @@ juliett.
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -114,16 +114,16 @@ npm install remark-lint-no-paragraph-content-indent
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-no-paragraph-content-indent",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -135,15 +135,15 @@ remark -u lint -u lint-no-paragraph-content-indent readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-no-paragraph-content-indent'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -152,8 +152,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -182,7 +182,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-no-reference-like-url/index.js b/packages/remark-lint-no-reference-like-url/index.js
index 96adaeab..2e574611 100644
--- a/packages/remark-lint-no-reference-like-url/index.js
+++ b/packages/remark-lint-no-reference-like-url/index.js
@@ -6,19 +6,19 @@
  * @fileoverview
  *   Warn when URLs are also defined identifiers.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   [Alpha](http://example.com).
  *
  *   [bravo]: https://example.com
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   [Charlie](delta).
  *
  *   [delta]: https://example.com
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   1:1-1:17: Did you mean to use `[delta]` instead of `(delta)`, a reference?
  */
diff --git a/packages/remark-lint-no-reference-like-url/readme.md b/packages/remark-lint-no-reference-like-url/readme.md
index c177f017..5edbff68 100644
--- a/packages/remark-lint-no-reference-like-url/readme.md
+++ b/packages/remark-lint-no-reference-like-url/readme.md
@@ -18,7 +18,7 @@ This rule is not included in any default preset
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -32,7 +32,7 @@ This rule is not included in any default preset
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -61,16 +61,16 @@ npm install remark-lint-no-reference-like-url
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-no-reference-like-url",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -82,15 +82,15 @@ remark -u lint -u lint-no-reference-like-url readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-no-reference-like-url'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -99,8 +99,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -129,7 +129,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-no-shell-dollars/index.js b/packages/remark-lint-no-shell-dollars/index.js
index 8da7986a..50bce1b3 100644
--- a/packages/remark-lint-no-shell-dollars/index.js
+++ b/packages/remark-lint-no-shell-dollars/index.js
@@ -8,7 +8,7 @@
  *
  *   Ignores indented code blocks and fenced code blocks without language flag.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   ```sh
  *   echo a
@@ -32,16 +32,16 @@
  *   $('div').remove();
  *   ```
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   ```bash
  *   $ echo a
  *   $ echo a > file
  *   ```
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
- *   1:1-4:4: Do not use dollar signs before shell-commands
+ *   1:1-4:4: Do not use dollar signs before shell commands
  */
 
 'use strict'
@@ -52,7 +52,7 @@ var generated = require('unist-util-generated')
 
 module.exports = rule('remark-lint:no-shell-dollars', noShellDollars)
 
-var reason = 'Do not use dollar signs before shell-commands'
+var reason = 'Do not use dollar signs before shell commands'
 
 // List of shell script file extensions (also used as code flags for syntax
 // highlighting on GitHub):
diff --git a/packages/remark-lint-no-shell-dollars/readme.md b/packages/remark-lint-no-shell-dollars/readme.md
index 86862fb5..793e2c9a 100644
--- a/packages/remark-lint-no-shell-dollars/readme.md
+++ b/packages/remark-lint-no-shell-dollars/readme.md
@@ -24,7 +24,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -56,7 +56,7 @@ $('div').remove();
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -70,7 +70,7 @@ $ echo a > file
 ###### Out
 
 ```text
-1:1-4:4: Do not use dollar signs before shell-commands
+1:1-4:4: Do not use dollar signs before shell commands
 ```
 
 ## Install
@@ -86,16 +86,16 @@ npm install remark-lint-no-shell-dollars
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-no-shell-dollars",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -107,15 +107,15 @@ remark -u lint -u lint-no-shell-dollars readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-no-shell-dollars'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -124,8 +124,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -154,7 +154,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-no-shortcut-reference-image/index.js b/packages/remark-lint-no-shortcut-reference-image/index.js
index 217503b0..e9e56f34 100644
--- a/packages/remark-lint-no-shortcut-reference-image/index.js
+++ b/packages/remark-lint-no-shortcut-reference-image/index.js
@@ -12,19 +12,19 @@
  *   rule still warns anyway.
  *   In that case, you can escape the reference like so: `!\[foo]`.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   ![foo][]
  *
  *   [foo]: http://foo.bar/baz.png
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   ![foo]
  *
  *   [foo]: http://foo.bar/baz.png
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   1:1-1:7: Use the trailing [] on reference images
  */
diff --git a/packages/remark-lint-no-shortcut-reference-image/readme.md b/packages/remark-lint-no-shortcut-reference-image/readme.md
index e2a804a3..88b34865 100644
--- a/packages/remark-lint-no-shortcut-reference-image/readme.md
+++ b/packages/remark-lint-no-shortcut-reference-image/readme.md
@@ -29,7 +29,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -43,7 +43,7 @@ This rule is included in the following presets:
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -72,16 +72,16 @@ npm install remark-lint-no-shortcut-reference-image
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-no-shortcut-reference-image",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -93,15 +93,15 @@ remark -u lint -u lint-no-shortcut-reference-image readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-no-shortcut-reference-image'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -110,8 +110,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -140,7 +140,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-no-shortcut-reference-link/index.js b/packages/remark-lint-no-shortcut-reference-link/index.js
index ebfbd44b..3b31604c 100644
--- a/packages/remark-lint-no-shortcut-reference-link/index.js
+++ b/packages/remark-lint-no-shortcut-reference-link/index.js
@@ -12,21 +12,21 @@
  *   rule still warns anyway.
  *   In that case, you can escape the reference like so: `\[foo]`.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   [foo][]
  *
  *   [foo]: http://foo.bar/baz
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   [foo]
  *
  *   [foo]: http://foo.bar/baz
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
- *   1:1-1:6: Use the trailing [] on reference links
+ *   1:1-1:6: Use the trailing `[]` on reference links
  */
 
 'use strict'
@@ -40,7 +40,7 @@ module.exports = rule(
   noShortcutReferenceLink
 )
 
-var reason = 'Use the trailing [] on reference links'
+var reason = 'Use the trailing `[]` on reference links'
 
 function noShortcutReferenceLink(tree, file) {
   visit(tree, 'linkReference', visitor)
diff --git a/packages/remark-lint-no-shortcut-reference-link/readme.md b/packages/remark-lint-no-shortcut-reference-link/readme.md
index c3537a9f..4fe09ab2 100644
--- a/packages/remark-lint-no-shortcut-reference-link/readme.md
+++ b/packages/remark-lint-no-shortcut-reference-link/readme.md
@@ -29,7 +29,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -43,7 +43,7 @@ This rule is included in the following presets:
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -56,7 +56,7 @@ No messages.
 ###### Out
 
 ```text
-1:1-1:6: Use the trailing [] on reference links
+1:1-1:6: Use the trailing `[]` on reference links
 ```
 
 ## Install
@@ -72,16 +72,16 @@ npm install remark-lint-no-shortcut-reference-link
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-no-shortcut-reference-link",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -93,15 +93,15 @@ remark -u lint -u lint-no-shortcut-reference-link readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-no-shortcut-reference-link'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -110,8 +110,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -140,7 +140,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-no-table-indentation/index.js b/packages/remark-lint-no-table-indentation/index.js
index 5a01215d..ba7cff42 100644
--- a/packages/remark-lint-no-table-indentation/index.js
+++ b/packages/remark-lint-no-table-indentation/index.js
@@ -14,7 +14,7 @@
  *   See [Using remark to fix your Markdown](https://github.com/remarkjs/remark-lint#using-remark-to-fix-your-markdown)
  *   on how to automatically fix warnings for this rule.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   Paragraph.
  *
@@ -22,7 +22,7 @@
  *   | ----- | ----- |
  *   | Alpha | Bravo |
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   Paragraph.
  *
@@ -30,7 +30,7 @@
  *   ···| ----- | ----- |
  *   ···| Alpha | Bravo |
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   3:1-3:21: Do not indent table rows
  *   5:1-5:21: Do not indent table rows
diff --git a/packages/remark-lint-no-table-indentation/readme.md b/packages/remark-lint-no-table-indentation/readme.md
index 3845404f..007a3a4a 100644
--- a/packages/remark-lint-no-table-indentation/readme.md
+++ b/packages/remark-lint-no-table-indentation/readme.md
@@ -30,7 +30,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -46,7 +46,7 @@ Paragraph.
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -80,16 +80,16 @@ npm install remark-lint-no-table-indentation
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-no-table-indentation",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -101,15 +101,15 @@ remark -u lint -u lint-no-table-indentation readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-no-table-indentation'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -118,8 +118,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -148,7 +148,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-no-tabs/index.js b/packages/remark-lint-no-tabs/index.js
index 0bc99c20..87e46f1a 100644
--- a/packages/remark-lint-no-tabs/index.js
+++ b/packages/remark-lint-no-tabs/index.js
@@ -15,13 +15,13 @@
  *   See [Using remark to fix your Markdown](https://github.com/remarkjs/remark-lint#using-remark-to-fix-your-markdown)
  *   on how to automatically fix warnings for this rule.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   Foo Bar
  *
  *   ····Foo
  *
- * @example {"name": "invalid.md", "label": "input", "config": {"positionless": true}}
+ * @example {"name": "not-ok.md", "label": "input", "config": {"positionless": true}}
  *
  *   »Here's one before a code block.
  *
@@ -31,23 +31,23 @@
  *
  *   >»This is in a block quote.
  *
- *   *»And...
+ *   *»And…
  *
  *   »1.»in a list.
  *
  *   And this is a tab as the last character.»
  *
- * @example {"name": "invalid.md", "label": "output"}
- *
- *   1:1: Use spaces instead of hard-tabs
- *   3:14: Use spaces instead of hard-tabs
- *   3:37: Use spaces instead of hard-tabs
- *   5:23: Use spaces instead of hard-tabs
- *   7:2: Use spaces instead of hard-tabs
- *   9:2: Use spaces instead of hard-tabs
- *   11:1: Use spaces instead of hard-tabs
- *   11:4: Use spaces instead of hard-tabs
- *   13:41: Use spaces instead of hard-tabs
+ * @example {"name": "not-ok.md", "label": "output"}
+ *
+ *   1:1: Use spaces instead of tabs
+ *   3:14: Use spaces instead of tabs
+ *   3:37: Use spaces instead of tabs
+ *   5:23: Use spaces instead of tabs
+ *   7:2: Use spaces instead of tabs
+ *   9:2: Use spaces instead of tabs
+ *   11:1: Use spaces instead of tabs
+ *   11:4: Use spaces instead of tabs
+ *   13:41: Use spaces instead of tabs
  */
 
 'use strict'
@@ -57,7 +57,7 @@ var location = require('vfile-location')
 
 module.exports = rule('remark-lint:no-tabs', noTabs)
 
-var reason = 'Use spaces instead of hard-tabs'
+var reason = 'Use spaces instead of tabs'
 
 function noTabs(tree, file) {
   var content = String(file)
diff --git a/packages/remark-lint-no-tabs/readme.md b/packages/remark-lint-no-tabs/readme.md
index 113f3a8e..e891558d 100644
--- a/packages/remark-lint-no-tabs/readme.md
+++ b/packages/remark-lint-no-tabs/readme.md
@@ -27,7 +27,7 @@ This rule is not included in any default preset
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -43,7 +43,7 @@ Foo Bar
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -58,7 +58,7 @@ And this is in `inline»code`.
 
 >»This is in a block quote.
 
-*»And...
+*»And…
 
 »1.»in a list.
 
@@ -68,15 +68,15 @@ And this is a tab as the last character.»
 ###### Out
 
 ```text
-1:1: Use spaces instead of hard-tabs
-3:14: Use spaces instead of hard-tabs
-3:37: Use spaces instead of hard-tabs
-5:23: Use spaces instead of hard-tabs
-7:2: Use spaces instead of hard-tabs
-9:2: Use spaces instead of hard-tabs
-11:1: Use spaces instead of hard-tabs
-11:4: Use spaces instead of hard-tabs
-13:41: Use spaces instead of hard-tabs
+1:1: Use spaces instead of tabs
+3:14: Use spaces instead of tabs
+3:37: Use spaces instead of tabs
+5:23: Use spaces instead of tabs
+7:2: Use spaces instead of tabs
+9:2: Use spaces instead of tabs
+11:1: Use spaces instead of tabs
+11:4: Use spaces instead of tabs
+13:41: Use spaces instead of tabs
 ```
 
 ## Install
@@ -92,16 +92,16 @@ npm install remark-lint-no-tabs
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-no-tabs",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -113,15 +113,15 @@ remark -u lint -u lint-no-tabs readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-no-tabs'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -130,8 +130,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -160,7 +160,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-no-undefined-references/index.js b/packages/remark-lint-no-undefined-references/index.js
index 22b21fe7..35464f94 100644
--- a/packages/remark-lint-no-undefined-references/index.js
+++ b/packages/remark-lint-no-undefined-references/index.js
@@ -8,27 +8,27 @@
  *
  *   Options: `Object`, optional.
  *
- *   The object can have an `allow` property, an array of strings that may
- *   appear between `[` and `]` but that should not be treated as link
+ *   The object can have an `allow` field, set to an array of strings that may
+ *   appear between `[` and `]`, but that should not be treated as link
  *   identifiers.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   [foo][]
  *
  *   [foo]: https://example.com
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "ok-allow.md", "setting": {"allow": ["...", "…"]}}
  *
- *   [bar][]
+ *   > Eliding a portion of a quoted passage […] is acceptable.
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
- *   1:1-1:8: Found reference to undefined definition
+ *   [bar][]
  *
- * @example {"name": "valid-allow.md", "setting": {"allow": ["..."]}}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
- *   > Eliding a portion of a quoted passage [...] is acceptable.
+ *   1:1-1:8: Found reference to undefined definition
  */
 
 'use strict'
@@ -45,9 +45,10 @@ module.exports = rule(
 
 var reason = 'Found reference to undefined definition'
 
-//  The identifier is upcased to avoid naming collisions with properties
-//  inherited from `Object.prototype`. Were `Object.create(null)` to be
-//  used in place of `{}`, downcasing would work equally well.
+// The identifier is upcased to avoid naming collisions with fields inherited
+// from `Object.prototype`.
+// If `Object.create(null)` was used in place of `{}`, downcasing would work
+// equally well.
 function normalize(s) {
   return collapseWhiteSpace(s.toUpperCase())
 }
diff --git a/packages/remark-lint-no-undefined-references/readme.md b/packages/remark-lint-no-undefined-references/readme.md
index cb0dd417..d3f3eb0a 100644
--- a/packages/remark-lint-no-undefined-references/readme.md
+++ b/packages/remark-lint-no-undefined-references/readme.md
@@ -14,8 +14,8 @@ Warn when references to undefined definitions are found.
 
 Options: `Object`, optional.
 
-The object can have an `allow` property, an array of strings that may
-appear between `[` and `]` but that should not be treated as link
+The object can have an `allow` field, set to an array of strings that may
+appear between `[` and `]`, but that should not be treated as link
 identifiers.
 
 ## Presets
@@ -28,7 +28,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -42,7 +42,7 @@ This rule is included in the following presets:
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -56,14 +56,14 @@ No messages.
 1:1-1:8: Found reference to undefined definition
 ```
 
-##### `valid-allow.md`
+##### `ok-allow.md`
 
-When configured with `{ allow: [ '...' ] }`.
+When configured with `{ allow: [ '...', '…' ] }`.
 
 ###### In
 
 ```markdown
-> Eliding a portion of a quoted passage [...] is acceptable.
+> Eliding a portion of a quoted passage […] is acceptable.
 ```
 
 ###### Out
@@ -83,16 +83,16 @@ npm install remark-lint-no-undefined-references
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-no-undefined-references",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -104,15 +104,15 @@ remark -u lint -u lint-no-undefined-references readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-no-undefined-references'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -121,8 +121,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -151,7 +151,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-no-unneeded-full-reference-image/index.js b/packages/remark-lint-no-unneeded-full-reference-image/index.js
index 83311099..bc576fb5 100644
--- a/packages/remark-lint-no-unneeded-full-reference-image/index.js
+++ b/packages/remark-lint-no-unneeded-full-reference-image/index.js
@@ -10,19 +10,19 @@
  *   collapsed reference (`[Remark][]`) if normalising the reference text yields
  *   the label.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   ![alpha][]
  *   ![Bravo][]
  *   ![Charlie][delta]
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   ![alpha][alpha]
  *   ![Bravo][bravo]
  *   ![charlie][Charlie]
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   1:1-1:16: Remove the image label as it matches the reference text
  *   2:1-2:16: Remove the image label as it matches the reference text
diff --git a/packages/remark-lint-no-unneeded-full-reference-image/readme.md b/packages/remark-lint-no-unneeded-full-reference-image/readme.md
index f7180233..d591c291 100644
--- a/packages/remark-lint-no-unneeded-full-reference-image/readme.md
+++ b/packages/remark-lint-no-unneeded-full-reference-image/readme.md
@@ -22,7 +22,7 @@ This rule is not included in any default preset
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -36,7 +36,7 @@ This rule is not included in any default preset
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -67,16 +67,16 @@ npm install remark-lint-no-unneeded-full-reference-image
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-no-unneeded-full-reference-image",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -88,15 +88,15 @@ remark -u lint -u lint-no-unneeded-full-reference-image readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-no-unneeded-full-reference-image'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -105,8 +105,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -135,7 +135,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-no-unneeded-full-reference-link/index.js b/packages/remark-lint-no-unneeded-full-reference-link/index.js
index d0d4125c..4aba8dc2 100644
--- a/packages/remark-lint-no-unneeded-full-reference-link/index.js
+++ b/packages/remark-lint-no-unneeded-full-reference-link/index.js
@@ -10,7 +10,7 @@
  *   collapsed reference (`[Remark][]`) if normalising the reference text yields
  *   the label.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   [alpha][]
  *   [Bravo][]
@@ -20,13 +20,13 @@
  *   [`echo`][]
  *   [*foxtrot*][]
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   [alpha][alpha]
  *   [Bravo][bravo]
  *   [charlie][Charlie]
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   1:1-1:15: Remove the link label as it matches the reference text
  *   2:1-2:15: Remove the link label as it matches the reference text
diff --git a/packages/remark-lint-no-unneeded-full-reference-link/readme.md b/packages/remark-lint-no-unneeded-full-reference-link/readme.md
index 8607ed9c..35ae5078 100644
--- a/packages/remark-lint-no-unneeded-full-reference-link/readme.md
+++ b/packages/remark-lint-no-unneeded-full-reference-link/readme.md
@@ -22,7 +22,7 @@ This rule is not included in any default preset
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -40,7 +40,7 @@ This only works if the link text is a `text` node:
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -71,16 +71,16 @@ npm install remark-lint-no-unneeded-full-reference-link
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-no-unneeded-full-reference-link",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -92,15 +92,15 @@ remark -u lint -u lint-no-unneeded-full-reference-link readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-no-unneeded-full-reference-link'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -109,8 +109,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -139,7 +139,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-no-unused-definitions/index.js b/packages/remark-lint-no-unused-definitions/index.js
index 61139cb6..5614bb5c 100644
--- a/packages/remark-lint-no-unused-definitions/index.js
+++ b/packages/remark-lint-no-unused-definitions/index.js
@@ -6,17 +6,17 @@
  * @fileoverview
  *   Warn when unused definitions are found.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   [foo][]
  *
  *   [foo]: https://example.com
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   [bar]: https://example.com
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   1:1-1:27: Found unused definition
  */
diff --git a/packages/remark-lint-no-unused-definitions/readme.md b/packages/remark-lint-no-unused-definitions/readme.md
index 5ab9d5d2..75ddd52b 100644
--- a/packages/remark-lint-no-unused-definitions/readme.md
+++ b/packages/remark-lint-no-unused-definitions/readme.md
@@ -22,7 +22,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -36,7 +36,7 @@ This rule is included in the following presets:
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -63,16 +63,16 @@ npm install remark-lint-no-unused-definitions
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-no-unused-definitions",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -84,15 +84,15 @@ remark -u lint -u lint-no-unused-definitions readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-no-unused-definitions'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -101,8 +101,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -131,7 +131,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-ordered-list-marker-style/index.js b/packages/remark-lint-ordered-list-marker-style/index.js
index 1605f77c..68fc398a 100644
--- a/packages/remark-lint-ordered-list-marker-style/index.js
+++ b/packages/remark-lint-ordered-list-marker-style/index.js
@@ -13,7 +13,7 @@
  *
  *   Note: `)` is only supported in CommonMark.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   1.  Foo
  *
@@ -24,13 +24,13 @@
  *
  *   * Foo
  *
- * @example {"name": "valid.md", "setting": "."}
+ * @example {"name": "ok.md", "setting": "."}
  *
  *   1.  Foo
  *
  *   2.  Bar
  *
- * @example {"name": "valid.md", "setting": ")", "config": {"commonmark": true}}
+ * @example {"name": "ok.md", "setting": ")", "config": {"commonmark": true}}
  *
  *   <!-- This requires commonmark. -->
  *
@@ -38,19 +38,19 @@
  *
  *   2)  Bar
  *
- * @example {"name": "invalid.md", "label": "input", "config": {"commonmark": true}}
+ * @example {"name": "not-ok.md", "label": "input", "config": {"commonmark": true}}
  *
  *   1.  Foo
  *
  *   2)  Bar
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   3:1-3:8: Marker style should be `.`
  *
- * @example {"name": "invalid.md", "label": "output", "setting": "!", "config": {"positionless": true}}
+ * @example {"name": "not-ok.md", "label": "output", "setting": "💩", "config": {"positionless": true}}
  *
- *   1:1: Invalid ordered list-item marker style `!`: use either `'.'` or `')'`
+ *   1:1: Incorrect ordered list item marker style `💩`: use either `'.'` or `')'`
  */
 
 'use strict'
@@ -80,7 +80,7 @@ function orderedListMarkerStyle(tree, file, pref) {
 
   if (styles[pref] !== true) {
     file.fail(
-      'Invalid ordered list-item marker style `' +
+      'Incorrect ordered list item marker style `' +
         pref +
         "`: use either `'.'` or `')'`"
     )
diff --git a/packages/remark-lint-ordered-list-marker-style/readme.md b/packages/remark-lint-ordered-list-marker-style/readme.md
index 43dd501d..ff9d5255 100644
--- a/packages/remark-lint-ordered-list-marker-style/readme.md
+++ b/packages/remark-lint-ordered-list-marker-style/readme.md
@@ -31,7 +31,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -50,7 +50,7 @@ Unordered lists are not affected by this rule.
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -66,7 +66,7 @@ No messages.
 3:1-3:8: Marker style should be `.`
 ```
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `'.'`.
 
@@ -82,7 +82,7 @@ When configured with `'.'`.
 
 No messages.
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `')'`.
 
@@ -100,14 +100,14 @@ When configured with `')'`.
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
-When configured with `'!'`.
+When configured with `'💩'`.
 
 ###### Out
 
 ```text
-1:1: Invalid ordered list-item marker style `!`: use either `'.'` or `')'`
+1:1: Incorrect ordered list item marker style `💩`: use either `'.'` or `')'`
 ```
 
 ## Install
@@ -123,16 +123,16 @@ npm install remark-lint-ordered-list-marker-style
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-ordered-list-marker-style",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -144,15 +144,15 @@ remark -u lint -u lint-ordered-list-marker-style readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-ordered-list-marker-style'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -161,8 +161,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -191,7 +191,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-ordered-list-marker-value/index.js b/packages/remark-lint-ordered-list-marker-value/index.js
index 61a3d5df..0fb3f8ca 100644
--- a/packages/remark-lint-ordered-list-marker-value/index.js
+++ b/packages/remark-lint-ordered-list-marker-value/index.js
@@ -27,7 +27,7 @@
  *   See [Using remark to fix your Markdown](https://github.com/remarkjs/remark-lint#using-remark-to-fix-your-markdown)
  *   on how to automatically fix warnings for this rule.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   The default value is `ordered`, so unless changed, the below
  *   is OK.
@@ -46,7 +46,7 @@
  *
  *   *   Anton
  *
- * @example {"name": "valid.md", "setting": "one"}
+ * @example {"name": "ok.md", "setting": "one"}
  *
  *   1.  Foo
  *   1.  Bar
@@ -58,7 +58,7 @@
  *   1.  Bravo
  *   1.  Charlie
  *
- * @example {"name": "valid.md", "setting": "single"}
+ * @example {"name": "ok.md", "setting": "single"}
  *
  *   1.  Foo
  *   1.  Bar
@@ -76,7 +76,7 @@
  *   0.  Echo
  *   0.  Foxtrot
  *
- * @example {"name": "valid.md", "setting": "ordered"}
+ * @example {"name": "ok.md", "setting": "ordered"}
  *
  *   1.  Foo
  *   2.  Bar
@@ -94,36 +94,36 @@
  *   1.  Echo
  *   2.  Foxtrot
  *
- * @example {"name": "invalid.md", "setting": "one", "label": "input"}
+ * @example {"name": "not-ok.md", "setting": "one", "label": "input"}
  *
  *   1.  Foo
  *   2.  Bar
  *
- * @example {"name": "invalid.md", "setting": "one", "label": "output"}
+ * @example {"name": "not-ok.md", "setting": "one", "label": "output"}
  *
  *   2:1-2:8: Marker should be `1`, was `2`
  *
- * @example {"name": "also-invalid.md", "setting": "one", "label": "input"}
+ * @example {"name": "also-not-ok.md", "setting": "one", "label": "input"}
  *
  *   2.  Foo
  *   1.  Bar
  *
- * @example {"name": "also-invalid.md", "setting": "one", "label": "output"}
+ * @example {"name": "also-not-ok.md", "setting": "one", "label": "output"}
  *
  *   1:1-1:8: Marker should be `1`, was `2`
  *
- * @example {"name": "invalid.md", "setting": "ordered", "label": "input"}
+ * @example {"name": "not-ok.md", "setting": "ordered", "label": "input"}
  *
  *   1.  Foo
  *   1.  Bar
  *
- * @example {"name": "invalid.md", "setting": "ordered", "label": "output"}
+ * @example {"name": "not-ok.md", "setting": "ordered", "label": "output"}
  *
  *   2:1-2:8: Marker should be `2`, was `1`
  *
- * @example {"name": "invalid.md", "setting": "invalid", "label": "output", "config": {"positionless": true}}
+ * @example {"name": "not-ok.md", "setting": "💩", "label": "output", "config": {"positionless": true}}
  *
- *   1:1: Invalid ordered list-item marker value `invalid`: use either `'ordered'` or `'one'`
+ *   1:1: Incorrect ordered list item marker value `💩`: use either `'ordered'` or `'one'`
  */
 
 'use strict'
@@ -149,7 +149,7 @@ function orderedListMarkerValue(tree, file, pref) {
 
   if (styles[pref] !== true) {
     file.fail(
-      'Invalid ordered list-item marker value `' +
+      'Incorrect ordered list item marker value `' +
         pref +
         "`: use either `'ordered'` or `'one'`"
     )
diff --git a/packages/remark-lint-ordered-list-marker-value/readme.md b/packages/remark-lint-ordered-list-marker-value/readme.md
index 7ea92e2d..01a220dd 100644
--- a/packages/remark-lint-ordered-list-marker-value/readme.md
+++ b/packages/remark-lint-ordered-list-marker-value/readme.md
@@ -43,7 +43,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -70,7 +70,7 @@ Unordered lists are not affected by this rule.
 
 No messages.
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `'one'`.
 
@@ -92,7 +92,7 @@ Paragraph.
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 When configured with `'one'`.
 
@@ -109,7 +109,7 @@ When configured with `'one'`.
 2:1-2:8: Marker should be `1`, was `2`
 ```
 
-##### `also-invalid.md`
+##### `also-not-ok.md`
 
 When configured with `'one'`.
 
@@ -126,7 +126,7 @@ When configured with `'one'`.
 1:1-1:8: Marker should be `1`, was `2`
 ```
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `'single'`.
 
@@ -154,7 +154,7 @@ Paragraph.
 
 No messages.
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `'ordered'`.
 
@@ -182,7 +182,7 @@ Paragraph.
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 When configured with `'ordered'`.
 
@@ -199,14 +199,14 @@ When configured with `'ordered'`.
 2:1-2:8: Marker should be `2`, was `1`
 ```
 
-##### `invalid.md`
+##### `not-ok.md`
 
-When configured with `'invalid'`.
+When configured with `'💩'`.
 
 ###### Out
 
 ```text
-1:1: Invalid ordered list-item marker value `invalid`: use either `'ordered'` or `'one'`
+1:1: Incorrect ordered list item marker value `💩`: use either `'ordered'` or `'one'`
 ```
 
 ## Install
@@ -222,16 +222,16 @@ npm install remark-lint-ordered-list-marker-value
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-ordered-list-marker-value",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -243,15 +243,15 @@ remark -u lint -u lint-ordered-list-marker-value readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-ordered-list-marker-value'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -260,8 +260,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -290,7 +290,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-rule-style/index.js b/packages/remark-lint-rule-style/index.js
index 9a321614..75c98959 100644
--- a/packages/remark-lint-rule-style/index.js
+++ b/packages/remark-lint-rule-style/index.js
@@ -7,8 +7,8 @@
  *   Warn when the thematic breaks (horizontal rules) violate a given or
  *   detected style.
  *
- *   Options: `string`, either a valid thematic breaks, or `'consistent'`,
- *   default: `'consistent'`.
+ *   Options: `string`, either a corect thematic breaks such as `***`, or
+ *   `'consistent'`, default: `'consistent'`.
  *
  *   `'consistent'` detects the first used thematic break style and warns when
  *   subsequent rules use different styles.
@@ -28,31 +28,31 @@
  *   See [Using remark to fix your Markdown](https://github.com/remarkjs/remark-lint#using-remark-to-fix-your-markdown)
  *   on how to automatically fix warnings for this rule.
  *
- * @example {"name": "valid.md", "setting": "* * *"}
+ * @example {"name": "ok.md", "setting": "* * *"}
  *
  *   * * *
  *
  *   * * *
  *
- * @example {"name": "valid.md", "setting": "_______"}
+ * @example {"name": "ok.md", "setting": "_______"}
  *
  *   _______
  *
  *   _______
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   ***
  *
  *   * * *
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   3:1-3:6: Rules should use `***`
  *
- * @example {"name": "invalid.md", "label": "output", "setting": "!!!", "config": {"positionless": true}}
+ * @example {"name": "not-ok.md", "label": "output", "setting": "💩", "config": {"positionless": true}}
  *
- *   1:1: Invalid preferred rule-style: provide a valid markdown rule, or `'consistent'`
+ *   1:1: Incorrect preferred rule style: provide a correct markdown rule or `'consistent'`
  */
 
 'use strict'
@@ -74,7 +74,7 @@ function ruleStyle(tree, file, pref) {
 
   if (pref !== null && /[^-_* ]/.test(pref)) {
     file.fail(
-      "Invalid preferred rule-style: provide a valid markdown rule, or `'consistent'`"
+      "Incorrect preferred rule style: provide a correct markdown rule or `'consistent'`"
     )
   }
 
diff --git a/packages/remark-lint-rule-style/readme.md b/packages/remark-lint-rule-style/readme.md
index e7be7c79..0439f9b8 100644
--- a/packages/remark-lint-rule-style/readme.md
+++ b/packages/remark-lint-rule-style/readme.md
@@ -13,8 +13,8 @@
 Warn when the thematic breaks (horizontal rules) violate a given or
 detected style.
 
-Options: `string`, either a valid thematic breaks, or `'consistent'`,
-default: `'consistent'`.
+Options: `string`, either a corect thematic breaks such as `***`, or
+`'consistent'`, default: `'consistent'`.
 
 `'consistent'` detects the first used thematic break style and warns when
 subsequent rules use different styles.
@@ -45,7 +45,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `'* * *'`.
 
@@ -61,7 +61,7 @@ When configured with `'* * *'`.
 
 No messages.
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `'_______'`.
 
@@ -77,7 +77,7 @@ _______
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -93,14 +93,14 @@ No messages.
 3:1-3:6: Rules should use `***`
 ```
 
-##### `invalid.md`
+##### `not-ok.md`
 
-When configured with `'!!!'`.
+When configured with `'💩'`.
 
 ###### Out
 
 ```text
-1:1: Invalid preferred rule-style: provide a valid markdown rule, or `'consistent'`
+1:1: Incorrect preferred rule style: provide a correct markdown rule or `'consistent'`
 ```
 
 ## Install
@@ -116,16 +116,16 @@ npm install remark-lint-rule-style
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-rule-style",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -137,15 +137,15 @@ remark -u lint -u lint-rule-style readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-rule-style'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -154,8 +154,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -184,7 +184,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-strong-marker/index.js b/packages/remark-lint-strong-marker/index.js
index 70aa94c8..91f6ccc2 100644
--- a/packages/remark-lint-strong-marker/index.js
+++ b/packages/remark-lint-strong-marker/index.js
@@ -22,33 +22,33 @@
  *   See [Using remark to fix your Markdown](https://github.com/remarkjs/remark-lint#using-remark-to-fix-your-markdown)
  *   on how to automatically fix warnings for this rule.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   **foo** and **bar**.
  *
- * @example {"name": "also-valid.md"}
+ * @example {"name": "also-ok.md"}
  *
  *   __foo__ and __bar__.
  *
- * @example {"name": "valid.md", "setting": "*"}
+ * @example {"name": "ok.md", "setting": "*"}
  *
  *   **foo**.
  *
- * @example {"name": "valid.md", "setting": "_"}
+ * @example {"name": "ok.md", "setting": "_"}
  *
  *   __foo__.
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   **foo** and __bar__.
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   1:13-1:20: Strong should use `*` as a marker
  *
- * @example {"name": "invalid.md", "label": "output", "setting": "!", "config": {"positionless": true}}
+ * @example {"name": "not-ok.md", "label": "output", "setting": "💩", "config": {"positionless": true}}
  *
- *   1:1: Invalid strong marker `!`: use either `'consistent'`, `'*'`, or `'_'`
+ *   1:1: Incorrect strong marker `💩`: use either `'consistent'`, `'*'`, or `'_'`
  */
 
 'use strict'
@@ -69,7 +69,7 @@ function strongMarker(tree, file, pref) {
 
   if (markers[pref] !== true) {
     file.fail(
-      'Invalid strong marker `' +
+      'Incorrect strong marker `' +
         pref +
         "`: use either `'consistent'`, `'*'`, or `'_'`"
     )
diff --git a/packages/remark-lint-strong-marker/readme.md b/packages/remark-lint-strong-marker/readme.md
index 38670755..23881c34 100644
--- a/packages/remark-lint-strong-marker/readme.md
+++ b/packages/remark-lint-strong-marker/readme.md
@@ -39,7 +39,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -51,7 +51,7 @@ This rule is included in the following presets:
 
 No messages.
 
-##### `also-valid.md`
+##### `also-ok.md`
 
 ###### In
 
@@ -63,7 +63,7 @@ __foo__ and __bar__.
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -77,7 +77,7 @@ No messages.
 1:13-1:20: Strong should use `*` as a marker
 ```
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `'*'`.
 
@@ -91,7 +91,7 @@ When configured with `'*'`.
 
 No messages.
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `'_'`.
 
@@ -105,14 +105,14 @@ __foo__.
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
-When configured with `'!'`.
+When configured with `'💩'`.
 
 ###### Out
 
 ```text
-1:1: Invalid strong marker `!`: use either `'consistent'`, `'*'`, or `'_'`
+1:1: Incorrect strong marker `💩`: use either `'consistent'`, `'*'`, or `'_'`
 ```
 
 ## Install
@@ -128,16 +128,16 @@ npm install remark-lint-strong-marker
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-strong-marker",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -149,15 +149,15 @@ remark -u lint -u lint-strong-marker readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-strong-marker'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -166,8 +166,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -196,7 +196,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-table-cell-padding/index.js b/packages/remark-lint-table-cell-padding/index.js
index 05ca181b..55c42577 100644
--- a/packages/remark-lint-table-cell-padding/index.js
+++ b/packages/remark-lint-table-cell-padding/index.js
@@ -22,13 +22,13 @@
  *   See [Using remark to fix your Markdown](https://github.com/remarkjs/remark-lint#using-remark-to-fix-your-markdown)
  *   on how to automatically fix warnings for this rule.
  *
- * @example {"name": "valid.md", "setting": "padded"}
+ * @example {"name": "ok.md", "setting": "padded"}
  *
  *   | A     | B     |
  *   | ----- | ----- |
  *   | Alpha | Bravo |
  *
- * @example {"name": "invalid.md", "label": "input", "setting": "padded"}
+ * @example {"name": "not-ok.md", "label": "input", "setting": "padded"}
  *
  *   | A    |    B |
  *   | :----|----: |
@@ -44,7 +44,7 @@
  *   | :---- | -------- | :----: | -----: |
  *   | Echo  | Foxtrot  |  Golf  |  Hotel |
  *
- * @example {"name": "invalid.md", "label": "output", "setting": "padded"}
+ * @example {"name": "not-ok.md", "label": "output", "setting": "padded"}
  *
  *   3:8: Cell should be padded
  *   3:9: Cell should be padded
@@ -53,13 +53,13 @@
  *   13:23: Cell should be padded with 1 space, not 2
  *   13:32: Cell should be padded with 1 space, not 2
  *
- * @example {"name": "valid.md", "setting": "compact"}
+ * @example {"name": "ok.md", "setting": "compact"}
  *
  *   |A    |B    |
  *   |-----|-----|
  *   |Alpha|Bravo|
  *
- * @example {"name": "invalid.md", "label": "input", "setting": "compact"}
+ * @example {"name": "not-ok.md", "label": "input", "setting": "compact"}
  *
  *   |   A    | B    |
  *   |   -----| -----|
@@ -69,13 +69,13 @@
  *   |:------|-----:|
  *   |Charlie|Delta |
  *
- * @example {"name": "invalid.md", "label": "output", "setting": "compact"}
+ * @example {"name": "not-ok.md", "label": "output", "setting": "compact"}
  *
  *   3:5: Cell should be compact
  *   3:12: Cell should be compact
  *   7:15: Cell should be compact
  *
- * @example {"name": "valid-padded.md", "setting": "consistent"}
+ * @example {"name": "ok-padded.md", "setting": "consistent"}
  *
  *   | A     | B     |
  *   | ----- | ----- |
@@ -85,7 +85,7 @@
  *   | ------- | ----- |
  *   | Charlie | Delta |
  *
- * @example {"name": "invalid-padded.md", "label": "input", "setting": "consistent"}
+ * @example {"name": "not-ok-padded.md", "label": "input", "setting": "consistent"}
  *
  *   | A     | B     |
  *   | ----- | ----- |
@@ -95,11 +95,11 @@
  *   | :----- | ----: |
  *   |Charlie | Delta |
  *
- * @example {"name": "invalid-padded.md", "label": "output", "setting": "consistent"}
+ * @example {"name": "not-ok-padded.md", "label": "output", "setting": "consistent"}
  *
  *   7:2: Cell should be padded
  *
- * @example {"name": "valid-compact.md", "setting": "consistent"}
+ * @example {"name": "ok-compact.md", "setting": "consistent"}
  *
  *   |A    |B    |
  *   |-----|-----|
@@ -109,7 +109,7 @@
  *   |-------|-----|
  *   |Charlie|Delta|
  *
- * @example {"name": "invalid-compact.md", "label": "input", "setting": "consistent"}
+ * @example {"name": "not-ok-compact.md", "label": "input", "setting": "consistent"}
  *
  *   |A    |B    |
  *   |-----|-----|
@@ -119,13 +119,13 @@
  *   |:------|-----:|
  *   |Charlie|Delta |
  *
- * @example {"name": "invalid-compact.md", "label": "output", "setting": "consistent"}
+ * @example {"name": "not-ok-compact.md", "label": "output", "setting": "consistent"}
  *
  *   7:15: Cell should be compact
  *
- * @example {"name": "invalid.md", "label": "output", "setting": "invalid", "config": {"positionless": true}}
+ * @example {"name": "not-ok.md", "label": "output", "setting": "💩", "config": {"positionless": true}}
  *
- *   1:1: Invalid table-cell-padding style `invalid`
+ *   1:1: Incorrect table cell padding style `💩`, expected `'padded'`, `'compact'`, or `'consistent'`
  *
  * @example {"name": "empty.md", "label": "input", "setting": "padded"}
  *
@@ -171,7 +171,11 @@ function tableCellPadding(tree, file, pref) {
   pref = typeof pref === 'string' && pref !== 'consistent' ? pref : null
 
   if (styles[pref] !== true) {
-    file.fail('Invalid table-cell-padding style `' + pref + '`')
+    file.fail(
+      'Incorrect table cell padding style `' +
+        pref +
+        "`, expected `'padded'`, `'compact'`, or `'consistent'`"
+    )
   }
 
   visit(tree, 'table', visitor)
diff --git a/packages/remark-lint-table-cell-padding/readme.md b/packages/remark-lint-table-cell-padding/readme.md
index 2cb76fea..669bcd47 100644
--- a/packages/remark-lint-table-cell-padding/readme.md
+++ b/packages/remark-lint-table-cell-padding/readme.md
@@ -39,7 +39,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `'padded'`.
 
@@ -55,7 +55,7 @@ When configured with `'padded'`.
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 When configured with `'padded'`.
 
@@ -129,7 +129,7 @@ When configured with `'padded'`.
 
 No messages.
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `'compact'`.
 
@@ -145,7 +145,7 @@ When configured with `'compact'`.
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 When configured with `'compact'`.
 
@@ -169,7 +169,7 @@ When configured with `'compact'`.
 7:15: Cell should be compact
 ```
 
-##### `valid-padded.md`
+##### `ok-padded.md`
 
 When configured with `'consistent'`.
 
@@ -189,7 +189,7 @@ When configured with `'consistent'`.
 
 No messages.
 
-##### `invalid-padded.md`
+##### `not-ok-padded.md`
 
 When configured with `'consistent'`.
 
@@ -211,7 +211,7 @@ When configured with `'consistent'`.
 7:2: Cell should be padded
 ```
 
-##### `valid-compact.md`
+##### `ok-compact.md`
 
 When configured with `'consistent'`.
 
@@ -231,7 +231,7 @@ When configured with `'consistent'`.
 
 No messages.
 
-##### `invalid-compact.md`
+##### `not-ok-compact.md`
 
 When configured with `'consistent'`.
 
@@ -253,14 +253,14 @@ When configured with `'consistent'`.
 7:15: Cell should be compact
 ```
 
-##### `invalid.md`
+##### `not-ok.md`
 
-When configured with `'invalid'`.
+When configured with `'💩'`.
 
 ###### Out
 
 ```text
-1:1: Invalid table-cell-padding style `invalid`
+1:1: Incorrect table cell padding style `💩`, expected `'padded'`, `'compact'`, or `'consistent'`
 ```
 
 ## Install
@@ -276,16 +276,16 @@ npm install remark-lint-table-cell-padding
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-table-cell-padding",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -297,15 +297,15 @@ remark -u lint -u lint-table-cell-padding readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-table-cell-padding'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -314,8 +314,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -344,7 +344,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-table-pipe-alignment/index.js b/packages/remark-lint-table-pipe-alignment/index.js
index 92d4ff67..0f0c7741 100644
--- a/packages/remark-lint-table-pipe-alignment/index.js
+++ b/packages/remark-lint-table-pipe-alignment/index.js
@@ -25,19 +25,19 @@
  *   See [Using remark to fix your Markdown](https://github.com/remarkjs/remark-lint#using-remark-to-fix-your-markdown)
  *   on how to automatically fix warnings for this rule.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   | A     | B     |
  *   | ----- | ----- |
  *   | Alpha | Bravo |
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   | A | B |
  *   | -- | -- |
  *   | Alpha | Bravo |
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   3:9-3:10: Misaligned table fence
  *   3:17-3:18: Misaligned table fence
diff --git a/packages/remark-lint-table-pipe-alignment/readme.md b/packages/remark-lint-table-pipe-alignment/readme.md
index a3982caf..7bf6fb16 100644
--- a/packages/remark-lint-table-pipe-alignment/readme.md
+++ b/packages/remark-lint-table-pipe-alignment/readme.md
@@ -41,7 +41,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -55,7 +55,7 @@ This rule is included in the following presets:
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -85,16 +85,16 @@ npm install remark-lint-table-pipe-alignment
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-table-pipe-alignment",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -106,15 +106,15 @@ remark -u lint -u lint-table-pipe-alignment readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-table-pipe-alignment'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -123,8 +123,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -153,7 +153,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-table-pipes/index.js b/packages/remark-lint-table-pipes/index.js
index 4335d20a..6b44b802 100644
--- a/packages/remark-lint-table-pipes/index.js
+++ b/packages/remark-lint-table-pipes/index.js
@@ -17,19 +17,19 @@
  *   See [Using remark to fix your Markdown](https://github.com/remarkjs/remark-lint#using-remark-to-fix-your-markdown)
  *   on how to automatically fix warnings for this rule.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   | A     | B     |
  *   | ----- | ----- |
  *   | Alpha | Bravo |
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   A     | B
  *   ----- | -----
  *   Alpha | Bravo
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   1:1: Missing initial pipe in table fence
  *   1:10: Missing final pipe in table fence
diff --git a/packages/remark-lint-table-pipes/readme.md b/packages/remark-lint-table-pipes/readme.md
index 0d2d3787..9dd873e0 100644
--- a/packages/remark-lint-table-pipes/readme.md
+++ b/packages/remark-lint-table-pipes/readme.md
@@ -33,7 +33,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -47,7 +47,7 @@ This rule is included in the following presets:
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -79,16 +79,16 @@ npm install remark-lint-table-pipes
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-table-pipes",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -100,15 +100,15 @@ remark -u lint -u lint-table-pipes readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-table-pipes'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -117,8 +117,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -147,7 +147,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint-unordered-list-marker-style/index.js b/packages/remark-lint-unordered-list-marker-style/index.js
index 5640843f..8979e86f 100644
--- a/packages/remark-lint-unordered-list-marker-style/index.js
+++ b/packages/remark-lint-unordered-list-marker-style/index.js
@@ -23,7 +23,7 @@
  *   See [Using remark to fix your Markdown](https://github.com/remarkjs/remark-lint#using-remark-to-fix-your-markdown)
  *   on how to automatically fix warnings for this rule.
  *
- * @example {"name": "valid.md"}
+ * @example {"name": "ok.md"}
  *
  *   By default (`'consistent'`), if the file uses only one marker,
  *   that’s OK.
@@ -38,32 +38,32 @@
  *   2. Bar
  *   3. Baz
  *
- * @example {"name": "valid.md", "setting": "*"}
+ * @example {"name": "ok.md", "setting": "*"}
  *
  *   * Foo
  *
- * @example {"name": "valid.md", "setting": "-"}
+ * @example {"name": "ok.md", "setting": "-"}
  *
  *   - Foo
  *
- * @example {"name": "valid.md", "setting": "+"}
+ * @example {"name": "ok.md", "setting": "+"}
  *
  *   + Foo
  *
- * @example {"name": "invalid.md", "label": "input"}
+ * @example {"name": "not-ok.md", "label": "input"}
  *
  *   * Foo
  *   - Bar
  *   + Baz
  *
- * @example {"name": "invalid.md", "label": "output"}
+ * @example {"name": "not-ok.md", "label": "output"}
  *
  *   2:1-2:6: Marker style should be `*`
  *   3:1-3:6: Marker style should be `*`
  *
- * @example {"name": "invalid.md", "label": "output", "setting": "!", "config": {"positionless": true}}
+ * @example {"name": "not-ok.md", "label": "output", "setting": "💩", "config": {"positionless": true}}
  *
- *   1:1: Invalid unordered list-item marker style `!`: use either `'-'`, `'*'`, or `'+'`
+ *   1:1: Incorrect unordered list item marker style `💩`: use either `'-'`, `'*'`, or `'+'`
  */
 
 'use strict'
@@ -94,7 +94,7 @@ function unorderedListMarkerStyle(tree, file, pref) {
 
   if (styles[pref] !== true) {
     file.fail(
-      'Invalid unordered list-item marker style `' +
+      'Incorrect unordered list item marker style `' +
         pref +
         "`: use either `'-'`, `'*'`, or `'+'`"
     )
diff --git a/packages/remark-lint-unordered-list-marker-style/readme.md b/packages/remark-lint-unordered-list-marker-style/readme.md
index f27c9a9b..5f6f61b7 100644
--- a/packages/remark-lint-unordered-list-marker-style/readme.md
+++ b/packages/remark-lint-unordered-list-marker-style/readme.md
@@ -39,7 +39,7 @@ This rule is included in the following presets:
 
 ## Example
 
-##### `valid.md`
+##### `ok.md`
 
 ###### In
 
@@ -62,7 +62,7 @@ Ordered lists are not affected.
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
 ###### In
 
@@ -79,7 +79,7 @@ No messages.
 3:1-3:6: Marker style should be `*`
 ```
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `'*'`.
 
@@ -93,7 +93,7 @@ When configured with `'*'`.
 
 No messages.
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `'-'`.
 
@@ -107,7 +107,7 @@ When configured with `'-'`.
 
 No messages.
 
-##### `valid.md`
+##### `ok.md`
 
 When configured with `'+'`.
 
@@ -121,14 +121,14 @@ When configured with `'+'`.
 
 No messages.
 
-##### `invalid.md`
+##### `not-ok.md`
 
-When configured with `'!'`.
+When configured with `'💩'`.
 
 ###### Out
 
 ```text
-1:1: Invalid unordered list-item marker style `!`: use either `'-'`, `'*'`, or `'+'`
+1:1: Incorrect unordered list item marker style `💩`: use either `'-'`, `'*'`, or `'+'`
 ```
 
 ## Install
@@ -144,16 +144,16 @@ npm install remark-lint-unordered-list-marker-style
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
      "lint",
 +    "lint-unordered-list-marker-style",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -165,15 +165,15 @@ remark -u lint -u lint-unordered-list-marker-style readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
    .use(require('remark-lint'))
 +  .use(require('remark-lint-unordered-list-marker-style'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -182,8 +182,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -212,7 +212,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-lint/readme.md b/packages/remark-lint/readme.md
index 69f614b2..b3c98e7d 100644
--- a/packages/remark-lint/readme.md
+++ b/packages/remark-lint/readme.md
@@ -31,15 +31,15 @@ npm install remark-lint
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
    "plugins": [
-     ...
+     …
 +    "lint",
-     ...
+     …
    ]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -51,13 +51,13 @@ remark -u lint readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
 +  .use(require('remark-lint'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
+     console.error(report(err || file))
    });
 ```
 
@@ -67,8 +67,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -99,7 +99,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-preset-lint-consistent/readme.md b/packages/remark-preset-lint-consistent/readme.md
index ae50a675..32ed4e44 100644
--- a/packages/remark-preset-lint-consistent/readme.md
+++ b/packages/remark-preset-lint-consistent/readme.md
@@ -45,11 +45,11 @@ npm install remark-preset-lint-consistent
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
 +  "plugins": ["preset-lint-consistent"]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -61,14 +61,14 @@ remark -u preset-lint-consistent readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
 +  .use(require('remark-preset-lint-consistent'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -77,8 +77,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -107,7 +107,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-preset-lint-markdown-style-guide/index.js b/packages/remark-preset-lint-markdown-style-guide/index.js
index b73fda7f..7a2c0d18 100644
--- a/packages/remark-preset-lint-markdown-style-guide/index.js
+++ b/packages/remark-preset-lint-markdown-style-guide/index.js
@@ -28,10 +28,10 @@
  *
  *   ```diff
  *    "plugins": [
- *      ...
+ *      …
  *      "preset-lint-markdown-style-guide",
  *   +  ["lint-maximum-line-length", false]
- *      ...
+ *      …
  *    ]
  *   ```
  *
@@ -43,10 +43,10 @@
  *
  *   ```diff
  *    "plugins": [
- *      ...
+ *      …
  *      "preset-lint-markdown-style-guide",
  *   +  ["lint-heading-style", "setext"]
- *      ...
+ *      …
  *    ]
  *   ```
  *
@@ -58,10 +58,10 @@
  *
  *   ```diff
  *    "plugins": [
- *      ...
+ *      …
  *      "preset-lint-markdown-style-guide",
  *   +  ["lint-unordered-list-marker-style", "*"]
- *      ...
+ *      …
  *    ]
  *   ```
  *
@@ -73,10 +73,10 @@
  *
  *   ```diff
  *    "plugins": [
- *      ...
+ *      …
  *      "preset-lint-markdown-style-guide",
  *   +  ["lint-list-item-indent", "space"]
- *      ...
+ *      …
  *    ]
  *   ```
  *
@@ -88,10 +88,10 @@
  *
  *   ```diff
  *    "plugins": [
- *      ...
+ *      …
  *      "preset-lint-markdown-style-guide",
  *   +  ["lint-code-block-style", "indented"]
- *      ...
+ *      …
  *    ]
  *   ```
  */
diff --git a/packages/remark-preset-lint-markdown-style-guide/readme.md b/packages/remark-preset-lint-markdown-style-guide/readme.md
index 9c28cfa7..7dbcd5b0 100644
--- a/packages/remark-preset-lint-markdown-style-guide/readme.md
+++ b/packages/remark-preset-lint-markdown-style-guide/readme.md
@@ -38,10 +38,10 @@ To use `wrap:no`, turn off `remark-lint-maximum-line-length` like so:
 
 ```diff
  "plugins": [
-   ...
+   …
    "preset-lint-markdown-style-guide",
 +  ["lint-maximum-line-length", false]
-   ...
+   …
  ]
 ```
 
@@ -53,10 +53,10 @@ like so:
 
 ```diff
  "plugins": [
-   ...
+   …
    "preset-lint-markdown-style-guide",
 +  ["lint-heading-style", "setext"]
-   ...
+   …
  ]
 ```
 
@@ -68,10 +68,10 @@ For `list-marker:asterisk` or `list-marker:plus`, change the setting for
 
 ```diff
  "plugins": [
-   ...
+   …
    "preset-lint-markdown-style-guide",
 +  ["lint-unordered-list-marker-style", "*"]
-   ...
+   …
  ]
 ```
 
@@ -83,10 +83,10 @@ like so:
 
 ```diff
  "plugins": [
-   ...
+   …
    "preset-lint-markdown-style-guide",
 +  ["lint-list-item-indent", "space"]
-   ...
+   …
  ]
 ```
 
@@ -98,10 +98,10 @@ like so:
 
 ```diff
  "plugins": [
-   ...
+   …
    "preset-lint-markdown-style-guide",
 +  ["lint-code-block-style", "indented"]
-   ...
+   …
  ]
 ```
 
@@ -169,11 +169,11 @@ npm install remark-preset-lint-markdown-style-guide
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
 +  "plugins": ["preset-lint-markdown-style-guide"]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -185,14 +185,14 @@ remark -u preset-lint-markdown-style-guide readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
 +  .use(require('remark-preset-lint-markdown-style-guide'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -201,8 +201,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -231,7 +231,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/remark-preset-lint-recommended/readme.md b/packages/remark-preset-lint-recommended/readme.md
index f0528487..b969de2f 100644
--- a/packages/remark-preset-lint-recommended/readme.md
+++ b/packages/remark-preset-lint-recommended/readme.md
@@ -48,11 +48,11 @@ npm install remark-preset-lint-recommended
 You probably want to use it on the CLI through a config file:
 
 ```diff
- ...
+ …
  "remarkConfig": {
 +  "plugins": ["preset-lint-recommended"]
  }
- ...
+ …
 ```
 
 Or use it on the CLI directly
@@ -64,14 +64,14 @@ remark -u preset-lint-recommended readme.md
 Or use this on the API:
 
 ```diff
- var remark = require('remark');
- var report = require('vfile-reporter');
+ var remark = require('remark')
+ var report = require('vfile-reporter')
 
  remark()
 +  .use(require('remark-preset-lint-recommended'))
    .process('_Emphasis_ and **importance**', function (err, file) {
-     console.error(report(err || file));
-   });
+     console.error(report(err || file))
+   })
 ```
 
 ## Contribute
@@ -80,8 +80,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -110,7 +110,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/packages/unified-lint-rule/index.js b/packages/unified-lint-rule/index.js
index eff7dee9..fee90b34 100644
--- a/packages/unified-lint-rule/index.js
+++ b/packages/unified-lint-rule/index.js
@@ -101,7 +101,7 @@ function coerce(name, value) {
 
   if (level < 0 || level > 2) {
     throw new Error(
-      'Invalid severity `' +
+      'Incorrect severity `' +
         level +
         '` for `' +
         name +
diff --git a/packages/unified-lint-rule/readme.md b/packages/unified-lint-rule/readme.md
index aee0ed8a..9b84fbcb 100644
--- a/packages/unified-lint-rule/readme.md
+++ b/packages/unified-lint-rule/readme.md
@@ -27,13 +27,12 @@ var rule = require('unified-lint-rule')
 
 module.exports = rule('remark-lint:file-extension', fileExtension)
 
-function fileExtension(tree, file, pref) {
+function fileExtension(tree, file, option) {
   var ext = file.extname
+  var preferred = typeof option === 'string' ? option : 'md'
 
-  pref = typeof pref === 'string' ? pref : 'md'
-
-  if (ext && ext.slice(1) !== pref) {
-    file.message('Invalid extension: use `' + pref + '`')
+  if (ext && ext.slice(1) !== preferred) {
+    file.message('Incorrect extension: use `' + preferred + '`')
   }
 }
 ```
@@ -44,8 +43,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -74,7 +73,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/readme.md b/readme.md
index d10f71bc..3adb52c4 100644
--- a/readme.md
+++ b/readme.md
@@ -21,17 +21,17 @@ That’s up to you, but there are sensible [presets][].
 `remark-lint` is built on [**remark**][remark], a powerful Markdown processor
 powered by [plugins][remark-plugins] (such as these).
 
-## Table of Contents
+## Contents
 
 *   [Install](#install)
 *   [CLI](#cli)
 *   [API](#api)
-*   [Configuring remark-lint](#configuring-remark-lint)
+*   [Configuring `remark-lint`](#configuring-remark-lint)
 *   [Using remark to fix your Markdown](#using-remark-to-fix-your-markdown)
 *   [Integrations](#integrations)
 *   [Rules](#rules)
-*   [List of Presets](#list-of-presets)
-*   [List of External Rules](#list-of-external-rules)
+*   [List of presets](#list-of-presets)
+*   [List of external rules](#list-of-external-rules)
 *   [Security](#security)
 *   [Related](#related)
 *   [Contribute](#contribute)
@@ -47,7 +47,7 @@ npm install remark-lint
 
 ## CLI
 
-![Example of how remark-lint looks on screen][screenshot]
+![][screenshot]
 
 Use `remark-lint` with [`remark-cli`][cli] through a
 [preset][preset-recommended].
@@ -59,15 +59,15 @@ npm install --save remark-cli remark-preset-lint-recommended
 Then, configure **remark** in your `package.json`:
 
 ```js
-  // ...
+  // …
   "scripts": {
     "lint-md": "remark ."
   },
-  // ...
+  // …
   "remarkConfig": {
     "plugins": ["remark-preset-lint-recommended"]
   }
-  // ...
+  // …
 ```
 
 Let’s say there’s an `example.md` that looks as follows:
@@ -120,7 +120,7 @@ Now, running `node example.js` yields:
 ⚠ 1 warning
 ```
 
-## Configuring remark-lint
+## Configuring `remark-lint`
 
 `remark-lint` is a **remark** plugin and when used on the CLI supports
 configuration through its [configuration files][cli].
@@ -174,7 +174,7 @@ The following file will warn twice for the duplicate headings:
 ```
 
 The following file will warn once (the second heading is ignored, but the third
-is re-enabled):
+is enabled again):
 
 ```markdown
 # Hello
@@ -269,8 +269,8 @@ previous example.
 If you’re using [`remark-cli`][cli], [`remark-stringify`][remark-stringify] is
 included unless an output format other than markdown (such as HTML) is defined.
 In this case you can configure `remark-stringify` settings using the [`-s,
---settings`][cli-settings] flag or a `"settings"` property in [remark
-configuration files][cli-config].
+--settings`][cli-settings] flag or a `"settings"` field in [remark configuration
+files][cli-config].
 
 Say we have the following file, `example.md`:
 
@@ -281,7 +281,7 @@ _Hello_, __world__!
 And our `package.json` looks as follows:
 
 ```js
-  // ...
+  // …
   "remarkConfig": {
     "settings": {
       "emphasis": "*",
@@ -292,7 +292,7 @@ And our `package.json` looks as follows:
       "remark-lint-strong-marker"
     ]
   }
-  // ...
+  // …
 ```
 
 Now, running `remark example.md` yields warnings and a formatted file:
@@ -314,9 +314,9 @@ example.md
 
 ## Integrations
 
-*   [linter-markdown][] ([Atom][]) — use remark-lint from Atom
+*   [linter-markdown][] ([Atom][]) — use `remark-lint` from Atom
 *   [linter-remark][] ([Atom][]) — use all of remark from Atom
-*   [SublimeLinter-contrib-remark-lint][] ([Sublime][]) — use remark-lint from Sublime Text
+*   [SublimeLinter-contrib-remark-lint][] ([Sublime][]) — use `remark-lint` from Sublime Text
 *   [ale][] ([Vim][]) — use remark-lint from Vim
 *   [gulp-remark][] ([Gulp][]) — use all of remark with Gulp
 *   [grunt-remark][] ([Grunt][]) — use all of remark with Grunt
@@ -329,7 +329,7 @@ Let us know if we can help.
 
 [`doc/rules.md`][rules] lists all available official rules.
 
-## List of Presets
+## List of presets
 
 Presets can be loaded just like other plugins.
 
@@ -341,7 +341,7 @@ Presets can be loaded just like other plugins.
 
 <!--presets end-->
 
-## List of External Rules
+## List of external rules
 
 External rules can be loaded just like normal rules.
 
@@ -353,7 +353,7 @@ This list is ordered based on the name without prefix, so excluding
 *   [`remark-lint-alphabetize-lists`](https://github.com/vhf/remark-lint-alphabetize-lists)
     — Ensure list items are in alphabetical order
 *   [`remark-lint-appropriate-heading`](https://github.com/RichardLitt/remark-lint-appropriate-heading)
-    — Check that the top-level heading matches the directory name
+    — Check that the top level heading matches the directory name
 *   [`remark-lint-blank-lines-1-0-2`](https://github.com/vhf/remark-lint-blank-lines-1-0-2)
     — Ensure a specific number of lines between blocks
 *   [`remark-lint-books-links`](https://github.com/vhf/remark-lint-books-links)
@@ -364,7 +364,7 @@ This list is ordered based on the name without prefix, so excluding
 *   [`remark-lint-match-punctuation`](https://github.com/laysent/remark-lint-plugins/tree/master/packages/remark-lint-match-punctuation)
     — Ensures punctuations are used in pairs if necessary.
 *   [`remark-lint-mdash-style`](https://github.com/alexandrtovmach/remark-lint-mdash-style)
-    — Ensure mdash style follows a standard format
+    — Ensure em-dash (`—`) style follows a standard format
 *   [`remark-lint-no-chinese-punctuation-in-number`](https://github.com/laysent/remark-lint-plugins/tree/master/packages/remark-lint-no-chinese-punctuation-in-number)
     — Ensures that Chinese punctuation will not be used in number, such as 1，000 or 12：34.
 *   [`remark-lint-no-dead-urls`](https://github.com/davidtheclark/remark-lint-no-dead-urls)
@@ -390,7 +390,7 @@ This list is ordered based on the name without prefix, so excluding
 *   [`remark-lint-no-url-trailing-slash`](https://github.com/vhf/remark-lint-no-url-trailing-slash)
     — Ensure that the `href` of links has no trailing slash
 *   [`remark-lint-write-good`](https://github.com/zerok/remark-lint-write-good)
-    — Wrapper for write-good
+    — Wrapper for `write-good`
 
 ## Security
 
@@ -410,8 +410,8 @@ See [`contributing.md`][contributing] in [`remarkjs/.github`][health] for ways
 to get started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -432,7 +432,7 @@ abide by its terms.
 
 [downloads]: https://www.npmjs.com/package/remark-lint
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
diff --git a/script/build-presets.js b/script/build-presets.js
index 4f6b908e..c41f3f81 100644
--- a/script/build-presets.js
+++ b/script/build-presets.js
@@ -128,11 +128,11 @@ presets(root).forEach(function (basename) {
       'code',
       {lang: 'diff'},
       [
-        ' ...',
+        ' …',
         ' "remarkConfig": {',
         '+  "plugins": ["' + short + '"]',
         ' }',
-        ' ...'
+        ' …'
       ].join('\n')
     ),
     u('paragraph', [u('text', 'Or use it on the CLI directly')]),
@@ -142,14 +142,14 @@ presets(root).forEach(function (basename) {
       'code',
       {lang: 'diff'},
       [
-        " var remark = require('remark');",
-        " var report = require('vfile-reporter');",
+        " var remark = require('remark')",
+        " var report = require('vfile-reporter')",
         '',
         ' remark()',
         "+  .use(require('" + basename + "'))",
         "   .process('_Emphasis_ and **importance**', function (err, file) {",
-        '     console.error(report(err || file));',
-        '   });'
+        '     console.error(report(err || file))',
+        '   })'
       ].join('\n')
     ),
     u('heading', {depth: 2}, [u('text', 'Contribute')]),
@@ -170,10 +170,10 @@ presets(root).forEach(function (basename) {
     ]),
     u('paragraph', [
       u('text', 'This project has a '),
-      u('linkReference', {identifier: 'coc'}, [u('text', 'Code of Conduct')]),
+      u('linkReference', {identifier: 'coc'}, [u('text', 'code of conduct')]),
       u(
         'text',
-        '.\nBy interacting with this repository, organisation, or community you agree to\nabide by its terms.'
+        '.\nBy interacting with this repository, organization, or community you agree to\nabide by its terms.'
       )
     ]),
     u('heading', {depth: 2}, [u('text', 'License')]),
@@ -228,8 +228,7 @@ presets(root).forEach(function (basename) {
     }),
     u('definition', {
       identifier: 'chat-badge',
-      url:
-        'https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg'
+      url: 'https://img.shields.io/badge/chat-spectrum.svg'
     }),
     u('definition', {
       identifier: 'chat',
diff --git a/script/build-rules.js b/script/build-rules.js
index aa813dad..108ff2aa 100644
--- a/script/build-rules.js
+++ b/script/build-rules.js
@@ -208,16 +208,16 @@ rules(root).forEach(function (basename) {
       'code',
       {lang: 'diff'},
       [
-        ' ...',
+        ' …',
         ' "remarkConfig": {',
         '   "plugins": [',
-        '     ...',
+        '     …',
         '     "lint",',
         '+    "' + short + '",',
-        '     ...',
+        '     …',
         '   ]',
         ' }',
-        ' ...'
+        ' …'
       ].join('\n')
     ),
     u('paragraph', [u('text', 'Or use it on the CLI directly')]),
@@ -227,15 +227,15 @@ rules(root).forEach(function (basename) {
       'code',
       {lang: 'diff'},
       [
-        " var remark = require('remark');",
-        " var report = require('vfile-reporter');",
+        " var remark = require('remark')",
+        " var report = require('vfile-reporter')",
         '',
         ' remark()',
         "   .use(require('remark-lint'))",
         "+  .use(require('" + basename + "'))",
         "   .process('_Emphasis_ and **importance**', function (err, file) {",
-        '     console.error(report(err || file));',
-        '   });'
+        '     console.error(report(err || file))',
+        '   })'
       ].join('\n')
     ),
     u('heading', {depth: 2}, [u('text', 'Contribute')]),
@@ -256,10 +256,10 @@ rules(root).forEach(function (basename) {
     ]),
     u('paragraph', [
       u('text', 'This project has a '),
-      u('linkReference', {identifier: 'coc'}, [u('text', 'Code of Conduct')]),
+      u('linkReference', {identifier: 'coc'}, [u('text', 'code of conduct')]),
       u(
         'text',
-        '.\nBy interacting with this repository, organisation, or community you agree to\nabide by its terms.'
+        '.\nBy interacting with this repository, organization, or community you agree to\nabide by its terms.'
       )
     ]),
     u('heading', {depth: 2}, [u('text', 'License')]),
@@ -314,8 +314,7 @@ rules(root).forEach(function (basename) {
     }),
     u('definition', {
       identifier: 'chat-badge',
-      url:
-        'https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg'
+      url: 'https://img.shields.io/badge/chat-spectrum.svg'
     }),
     u('definition', {
       identifier: 'chat',
diff --git a/script/util/rule.js b/script/util/rule.js
index cd029cfe..fe09358b 100755
--- a/script/util/rule.js
+++ b/script/util/rule.js
@@ -27,7 +27,7 @@ function ruleSync(filePath) {
 
   /* istanbul ignore if */
   if (name !== ruleId) {
-    throw new Error(ruleId + ' has an invalid `@module`: ' + name)
+    throw new Error(ruleId + ' has an incorrect `@module`: ' + name)
   }
 
   /* istanbul ignore if */
diff --git a/test.js b/test.js
index 19627726..eccfda0c 100644
--- a/test.js
+++ b/test.js
@@ -234,12 +234,12 @@ test('core', function (t) {
       })
   })
 
-  t.test('should fail on invalid severities', function (st) {
+  t.test('should fail on incorrect severities', function (st) {
     st.throws(
       function () {
         remark().use(finalNewline, [3]).freeze()
       },
-      /^Error: Invalid severity `3` for `final-newline`, expected 0, 1, or 2$/,
+      /^Error: Incorrect severity `3` for `final-newline`, expected 0, 1, or 2$/,
       'should throw when too high'
     )
 
@@ -247,7 +247,7 @@ test('core', function (t) {
       function () {
         remark().use(finalNewline, [-1]).freeze()
       },
-      /^Error: Invalid severity `-1` for `final-newline`, expected 0, 1, or 2$/,
+      /^Error: Incorrect severity `-1` for `final-newline`, expected 0, 1, or 2$/,
       'should throw too low'
     )