diff --git a/README.md b/README.md
index f5fdd910..1ab07afc 100644
--- a/README.md
+++ b/README.md
@@ -61,17 +61,27 @@ add_theme_support('soil-nice-search');
 Enable HTML5 Boilerplate's Google Analytics snippet
 
 ```php
-add_theme_support('soil-google-analytics');
-define('GOOGLE_ANALYTICS_ID', 'UA-XXXXXX');
+add_theme_support('soil-google-analytics', 'UA-XXXXX-Y');
 ```
 
-By default, the GA snippet will only be shown for non-administrators. Administrators will get a dummy `ga()` function that writes its arguments to the console log for testing and development purposes. If you define `WP_ENV`, then non-production environments will always get dummy `ga()` function. You can override this via the `soil/displayGA` filter.
+By default, the script will be loaded from the `wp_footer` hook, but you can specify any other action hook as the third parameter.
 
 ```php
-add_filter('soil/displayGA', '__return_true'); // Appends H5BP's GA snippet
-add_filter('soil/displayGA', '__return_false'); // Appends a dummy `ga()` function that writes arguments to console log
+add_theme_support('soil-google-analytics', 'UA-XXXXX-Y', 'wp_head'); // script will load during wp_head
 ```
 
+#### Dummy `ga()` Function
+
+This module will load a dummy `ga()` function for non-administrators as well as in non-`production` environments (when `WP_ENV` is defined). The function takes all arguments passed to it and logs them to the JavaScript console.
+
+You can override whether the dummy function is displayed via the `soil/dummyGA` filter.
+
+```php
+add_filter('soil/dummyGA', '__return_true');  // Appends a dummy `ga()` function
+add_filter('soil/dummyGA', '__return_false'); // Appends H5BP's GA snippet
+```
+
+
 ### JS to Footer
 
 Move all scripts to `wp_footer` action hook with:
diff --git a/modules/google-analytics.php b/modules/google-analytics.php
index 9a76d740..64cb064c 100644
--- a/modules/google-analytics.php
+++ b/modules/google-analytics.php
@@ -7,27 +7,26 @@
  *
  * Cookie domain is 'auto' configured. See: http://goo.gl/VUCHKM
  * You can enable/disable this feature in functions.php (or lib/config.php if you're using Sage):
- * add_theme_support('soil-google-analytics');
- * define('GOOGLE_ANALYTICS_ID', 'UA-XXXXXX');
+ * add_theme_support('soil-google-analytics', 'UA-XXXXX-Y', 'wp_footer');
  */
-function google_analytics() {
-  if (!defined('GOOGLE_ANALYTICS_ID') || !GOOGLE_ANALYTICS_ID) {
+list($ga_id, $hook) = $options + ['','wp_footer'];
+add_action($hook, function () use ($ga_id) {
+  if (!$ga_id) {
     return;
   }
-  $displayGA = (!defined('WP_ENV') || WP_ENV === 'production') && !current_user_can('manage_options');
+  $dummyGA = (defined('WP_ENV') && WP_ENV !== 'production') || current_user_can('manage_options');
   ?>
-  <script>
-    <?php if (apply_filters('soil/displayGA', $displayGA)) : ?>
-      (function(b,o,i,l,e,r){b.GoogleAnalyticsObject=l;b[l]||(b[l]=
-        function(){(b[l].q=b[l].q||[]).push(arguments)});b[l].l=+new Date;
-        e=o.createElement(i);r=o.getElementsByTagName(i)[0];
-        e.src='//www.google-analytics.com/analytics.js';
-        r.parentNode.insertBefore(e,r)}(window,document,'script','ga'));
-    <?php else : ?>
+  <script> 
+    <?php if (apply_filters('soil/dummyGA', $dummyGA)) : ?>
       function ga() {if (window.console) {console.log('Google Analytics: ' + [].slice.call(arguments));}}
+    <?php else : ?>
+      (function(b,o,i,l,e,r){b.GoogleAnalyticsObject=l;b[l]||(b[l]=
+      function(){(b[l].q=b[l].q||[]).push(arguments)});b[l].l=+new Date;
+      e=o.createElement(i);r=o.getElementsByTagName(i)[0];
+      e.src='//www.google-analytics.com/analytics.js';
+      r.parentNode.insertBefore(e,r)}(window,document,'script','ga'));
     <?php endif; ?>
-      ga('create','<?= GOOGLE_ANALYTICS_ID; ?>','auto');ga('send','pageview');
+    ga('create','<?= $ga_id; ?>','auto');ga('send','pageview');
   </script>
-  <?php
-}
-add_action('wp_footer', __NAMESPACE__ . '\\google_analytics', 20);
+<?php
+}, 20);