diff --git a/compiler/rustc_codegen_llvm/src/intrinsic.rs b/compiler/rustc_codegen_llvm/src/intrinsic.rs
index e76e86f56510b..368aba6eae0d7 100644
--- a/compiler/rustc_codegen_llvm/src/intrinsic.rs
+++ b/compiler/rustc_codegen_llvm/src/intrinsic.rs
@@ -334,8 +334,8 @@ impl IntrinsicCallMethods<'tcx> for Builder<'a, 'll, 'tcx> {
         self.call(expect, &[cond, self.const_bool(expected)], None)
     }
 
-    fn sideeffect(&mut self) {
-        if self.tcx.sess.opts.debugging_opts.insert_sideeffect {
+    fn sideeffect(&mut self, unconditional: bool) {
+        if unconditional || self.tcx.sess.opts.debugging_opts.insert_sideeffect {
             let fnname = self.get_intrinsic(&("llvm.sideeffect"));
             self.call(fnname, &[], None);
         }
@@ -390,7 +390,7 @@ fn codegen_msvc_try(
 ) {
     let llfn = get_rust_try_fn(bx, &mut |mut bx| {
         bx.set_personality_fn(bx.eh_personality());
-        bx.sideeffect();
+        bx.sideeffect(false);
 
         let mut normal = bx.build_sibling_block("normal");
         let mut catchswitch = bx.build_sibling_block("catchswitch");
@@ -553,7 +553,7 @@ fn codegen_gnu_try(
         //      call %catch_func(%data, %ptr)
         //      ret 1
 
-        bx.sideeffect();
+        bx.sideeffect(false);
 
         let mut then = bx.build_sibling_block("then");
         let mut catch = bx.build_sibling_block("catch");
@@ -615,7 +615,7 @@ fn codegen_emcc_try(
         //      call %catch_func(%data, %catch_data)
         //      ret 1
 
-        bx.sideeffect();
+        bx.sideeffect(false);
 
         let mut then = bx.build_sibling_block("then");
         let mut catch = bx.build_sibling_block("catch");
diff --git a/compiler/rustc_codegen_ssa/src/mir/block.rs b/compiler/rustc_codegen_ssa/src/mir/block.rs
index 353189ae1f0d4..1e61f3ba2df07 100644
--- a/compiler/rustc_codegen_ssa/src/mir/block.rs
+++ b/compiler/rustc_codegen_ssa/src/mir/block.rs
@@ -163,7 +163,7 @@ impl<'a, 'tcx> TerminatorCodegenHelper<'tcx> {
                 target <= self.bb
                     && target.start_location().is_predecessor_of(self.bb.start_location(), mir)
             }) {
-                bx.sideeffect();
+                bx.sideeffect(false);
             }
         }
     }
@@ -964,7 +964,23 @@ impl<'a, 'tcx, Bx: BuilderMethods<'a, 'tcx>> FunctionCx<'a, 'tcx, Bx> {
             }
 
             mir::TerminatorKind::Goto { target } => {
-                helper.maybe_sideeffect(self.mir, &mut bx, &[target]);
+                if bb == target {
+                    // This is an unconditional branch back to this same basic
+                    // block. That means we have something like a `loop {}`
+                    // statement. Currently LLVM miscompiles this because it
+                    // assumes forward progress. We want to prevent this in all
+                    // cases, but that has a fairly high cost to compile times
+                    // currently. Instead, try to handle this specific case
+                    // which comes up commonly in practice (e.g., in embedded
+                    // code).
+                    //
+                    // The `true` here means we insert side effects regardless
+                    // of -Zinsert-sideeffect being passed on unconditional
+                    // branching to the same basic block.
+                    bx.sideeffect(true);
+                } else {
+                    helper.maybe_sideeffect(self.mir, &mut bx, &[target]);
+                }
                 helper.funclet_br(self, &mut bx, target);
             }
 
diff --git a/compiler/rustc_codegen_ssa/src/mir/mod.rs b/compiler/rustc_codegen_ssa/src/mir/mod.rs
index 64d456fb7aa67..bff263567bf6b 100644
--- a/compiler/rustc_codegen_ssa/src/mir/mod.rs
+++ b/compiler/rustc_codegen_ssa/src/mir/mod.rs
@@ -153,7 +153,7 @@ pub fn codegen_mir<'a, 'tcx, Bx: BuilderMethods<'a, 'tcx>>(
         bx.set_personality_fn(cx.eh_personality());
     }
 
-    bx.sideeffect();
+    bx.sideeffect(false);
 
     let cleanup_kinds = analyze::cleanup_kinds(&mir);
     // Allocate a `Block` for every basic block, except
diff --git a/compiler/rustc_codegen_ssa/src/traits/intrinsic.rs b/compiler/rustc_codegen_ssa/src/traits/intrinsic.rs
index ccd294d92b2f4..ac3c99f9c908d 100644
--- a/compiler/rustc_codegen_ssa/src/traits/intrinsic.rs
+++ b/compiler/rustc_codegen_ssa/src/traits/intrinsic.rs
@@ -20,7 +20,9 @@ pub trait IntrinsicCallMethods<'tcx>: BackendTypes {
     fn abort(&mut self);
     fn assume(&mut self, val: Self::Value);
     fn expect(&mut self, cond: Self::Value, expected: bool) -> Self::Value;
-    fn sideeffect(&mut self);
+    /// Normally, sideeffect is only emitted if -Zinsert-sideeffect is passed;
+    /// in some cases though we want to emit it regardless.
+    fn sideeffect(&mut self, unconditional: bool);
     /// Trait method used to inject `va_start` on the "spoofed" `VaListImpl` in
     /// Rust defined C-variadic functions.
     fn va_start(&mut self, val: Self::Value) -> Self::Value;
diff --git a/src/test/codegen/loop.rs b/src/test/codegen/loop.rs
new file mode 100644
index 0000000000000..e54298eed059e
--- /dev/null
+++ b/src/test/codegen/loop.rs
@@ -0,0 +1,15 @@
+// compile-flags: -C opt-level=3
+
+#![crate_type = "lib"]
+
+// CHECK-LABEL: @check_loop
+#[no_mangle]
+pub fn check_loop() -> u8 {
+    // CHECK-NOT: unreachable
+    call_looper()
+}
+
+#[no_mangle]
+fn call_looper() -> ! {
+    loop {}
+}