diff --git a/hirefire/contrib/django/middleware.py b/hirefire/contrib/django/middleware.py
index d0d5e390..750c2f3b 100644
--- a/hirefire/contrib/django/middleware.py
+++ b/hirefire/contrib/django/middleware.py
@@ -1,10 +1,11 @@
 from __future__ import absolute_import
+
 import os
 import re
 
 from django.conf import settings
 from django.core.exceptions import ImproperlyConfigured
-from django.http import HttpResponse
+from django.http import HttpResponse, JsonResponse
 
 try:
     # Django >= 1.10
@@ -14,8 +15,9 @@
     # https://docs.djangoproject.com/en/1.10/topics/http/middleware/#upgrading-pre-django-1-10-style-middleware
     MiddlewareMixin = object
 
-
-from hirefire.procs import load_procs, dump_procs, HIREFIRE_FOUND
+from hirefire.procs import (
+    load_procs, serialize_procs, ProcSerializer, HIREFIRE_FOUND
+)
 
 
 def setting(name, default=None):
@@ -24,6 +26,7 @@ def setting(name, default=None):
 
 TOKEN = setting('HIREFIRE_TOKEN', 'development')
 PROCS = setting('HIREFIRE_PROCS', [])
+USE_CONCURRENCY = setting('HIREFIRE_USE_CONCURRENCY', False)
 
 if not PROCS:
     raise ImproperlyConfigured('The HireFire Django middleware '
@@ -31,6 +34,23 @@ def setting(name, default=None):
                                'in the HIREFIRE_PROCS setting.')
 
 
+class DjangoProcSerializer(ProcSerializer):
+    """
+    Like :class:`ProcSerializer` but ensures close database connections.
+
+    New threads in Django will open a new connection automatically once
+    ``django.db`` is imported but they do not close the connection if a
+    thread is terminated.
+    """
+
+    def __call__(self, args):
+        try:
+            return super(DjangoProcSerializer, self).__call__(args)
+        finally:
+            from django.db import close_old_connections
+            close_old_connections()
+
+
 class HireFireMiddleware(MiddlewareMixin):
     """
     The Django middleware that is hardwired to the URL paths
@@ -49,11 +69,14 @@ def test(self, request):
 
     def info(self, request):
         """
-        The heart of the app, returning a JSON ecoded list
-        of proc results.
+        Return JSON response serializing all proc names and quantities.
         """
-        payload = dump_procs(self.loaded_procs)
-        return HttpResponse(payload, content_type='application/json')
+        data = serialize_procs(
+            self.loaded_procs,
+            use_concurrency=USE_CONCURRENCY,
+            serializer_class=DjangoProcSerializer,
+        )
+        return JsonResponse(data=data, safe=False)
 
     def process_request(self, request):
         path = request.path
diff --git a/hirefire/procs/__init__.py b/hirefire/procs/__init__.py
index 7fa15f93..21044d81 100644
--- a/hirefire/procs/__init__.py
+++ b/hirefire/procs/__init__.py
@@ -1,20 +1,25 @@
 import json
+import os
 from collections import OrderedDict
-
-from ..utils import import_attribute, TimeAwareJSONEncoder
+from concurrent.futures import ThreadPoolExecutor
 
 import six
 
+from ..utils import import_attribute, TimeAwareJSONEncoder
 
-__all__ = ('loaded_procs', 'Proc', 'load_proc', 'load_procs', 'dump_procs')
-
+__all__ = (
+    'loaded_procs', 'Proc', 'load_proc', 'load_procs', 'dump_procs',
+    'serialize_procs', 'ProcSerializer',
+)
 
 HIREFIRE_FOUND = 'HireFire Middleware Found!'
+USE_CONCURRENCY = os.environ.get('HIREFIRE_USE_CONCURRENCY', False)
 
 
 class Procs(OrderedDict):
     pass
 
+
 loaded_procs = Procs()
 
 
@@ -59,25 +64,46 @@ def load_procs(*procs):
     return loaded_procs
 
 
-def native_dump_procs(procs):
+class ProcSerializer:
     """
-    Given a list of loaded procs, dump the data for them into
-    a list of dictionaries in the form expected by HireFire,
-    ready to be encoded into JSON.
+    Callable that transforms procs to dictionaries.
+
+    Maintains an instance cache that will be reused across calls.
     """
-    data = []
-    cache = {}
-    for name, proc in procs.items():
+    def __init__(self):
+        self.cache = {}
+
+    def __call__(self, args):
+        name, proc = args
         try:
-            quantity = proc.quantity(cache=cache)
+            quantity = proc.quantity(cache=self.cache)
         except TypeError:
             quantity = proc.quantity()
-
-        data.append({
+        return {
             'name': name,
             'quantity': quantity or 0,
-        })
-    return data
+        }
+
+
+def serialize_procs(procs, use_concurrency=USE_CONCURRENCY,
+                    serializer_class=ProcSerializer):
+    """
+    Given a list of loaded procs, serialize the data for them into
+    a list of dictionaries in the form expected by HireFire,
+    ready to be encoded into JSON.
+    """
+    serializer = serializer_class()
+
+    if use_concurrency:
+        with ThreadPoolExecutor() as executor:
+            # Execute all procs in parallel to avoid blocking IO
+            # especially celery which needs to open a transport to AMQP.
+            proc_iterator = executor.map(serializer, procs.items())
+    else:
+        proc_iterator = map(serializer, procs.items())
+
+    # Return a list, since json.dumps does not support generators.
+    return list(proc_iterator)
 
 
 def dump_procs(procs):
@@ -85,7 +111,7 @@ def dump_procs(procs):
     Given a list of loaded procs dumps the data for them in
     JSON format.
     """
-    data = native_dump_procs(procs)
+    data = serialize_procs(procs)
     return json.dumps(data, cls=TimeAwareJSONEncoder, ensure_ascii=False)
 
 
@@ -178,6 +204,7 @@ def quantity(self):
     class for an example.
 
     """
+
     def __init__(self, *args, **kwargs):
         super(ClientProc, self).__init__(*args, **kwargs)
         self.clients = []
diff --git a/setup.py b/setup.py
index 1ca9d545..a6f4d7c4 100644
--- a/setup.py
+++ b/setup.py
@@ -37,7 +37,10 @@ def find_version(*parts):
     author='Jannis Leidel',
     author_email='jannis@leidel.info',
     packages=find_packages(),
-    install_requires=['six'],
+    install_requires=[
+        'six',
+        'futures; python_version == "2.7"',
+    ],
     classifiers=[
         'Development Status :: 4 - Beta',
         'Environment :: Web Environment',