diff --git a/src/services/analytics/gtm.ts b/src/services/analytics/gtm.ts
index 6520a1b9ed..06cd3c3553 100644
--- a/src/services/analytics/gtm.ts
+++ b/src/services/analytics/gtm.ts
@@ -20,6 +20,8 @@ import {
 } from '@/config/constants'
 import type { AnalyticsEvent, EventLabel, SafeAppEvent } from './types'
 import { EventType } from './types'
+import { getAbTest } from '../tracking/abTesting'
+import type { AbTest } from '../tracking/abTesting'
 
 type GTMEnvironment = 'LIVE' | 'LATEST' | 'DEVELOPMENT'
 type GTMEnvironmentArgs = Required<Pick<TagManagerArgs, 'auth' | 'preview'>>
@@ -85,6 +87,7 @@ export const gtmClear = (): void => {
 type GtmEvent = {
   event: EventType
   chainId: string
+  abTest?: AbTest
 }
 
 type ActionGtmEvent = GtmEvent & {
@@ -118,6 +121,12 @@ export const gtmTrack = (eventData: AnalyticsEvent): void => {
     gtmEvent.eventLabel = eventData.label
   }
 
+  const abTest = getAbTest()
+
+  if (abTest) {
+    gtmEvent.abTest = abTest
+  }
+
   gtmSend(gtmEvent)
 }
 
diff --git a/src/services/tracking/abTesting.ts b/src/services/tracking/abTesting.ts
new file mode 100644
index 0000000000..d761a5e69e
--- /dev/null
+++ b/src/services/tracking/abTesting.ts
@@ -0,0 +1,11 @@
+export const enum AbTest {}
+
+let _abTest: AbTest | null = null
+
+export const setAbTest = (abTest: AbTest): void => {
+  _abTest = abTest
+}
+
+export const getAbTest = (): AbTest | null => {
+  return _abTest
+}
diff --git a/src/services/tracking/useABTesting.ts b/src/services/tracking/useABTesting.ts
new file mode 100644
index 0000000000..90e0de9074
--- /dev/null
+++ b/src/services/tracking/useABTesting.ts
@@ -0,0 +1,30 @@
+import { useEffect, useMemo } from 'react'
+
+import useLocalStorage from '@/services/local-storage/useLocalStorage'
+import { setAbTest } from './abTesting'
+import type { AbTest } from './abTesting'
+
+const useABTesting = (abTest: AbTest): boolean => {
+  // Fallback AB test value if no `localStorage` exists
+  const coinToss = useMemo(() => {
+    return Math.random() >= 0.5
+  }, [])
+
+  const [isB = coinToss, setIsB] = useLocalStorage<boolean>(`AB_${abTest}`)
+
+  // Save fallback value to `localStorage` if no cache exists
+  useEffect(() => {
+    setIsB((prev) => prev ?? coinToss)
+  }, [coinToss, isB, setIsB])
+
+  // Store AB test value in GTM
+  useEffect(() => {
+    if (isB) {
+      setAbTest(abTest)
+    }
+  }, [abTest, isB])
+
+  return isB
+}
+
+export default useABTesting