diff --git a/pkg/metadata/metadata.go b/pkg/metadata/metadata.go
index 6ff6b0ca..3537507d 100644
--- a/pkg/metadata/metadata.go
+++ b/pkg/metadata/metadata.go
@@ -5,7 +5,6 @@ import (
 
 	"github.com/Masterminds/semver"
 	"github.com/autonomy/conform/pkg/git"
-	"github.com/autonomy/conform/pkg/utilities"
 )
 
 // Metadata contains metadata.
@@ -20,12 +19,18 @@ type Metadata struct {
 
 // Docker contains docker specific metadata.
 type Docker struct {
-	Image         string
+	Image         *Image
 	PreviousStage string
 	CurrentStage  string
 	NextStage     string
 }
 
+// Image contains information used to identity an image.
+type Image struct {
+	Name string
+	Tag  string
+}
+
 // Git contains git specific metadata.
 type Git struct {
 	Branch   string
@@ -97,12 +102,19 @@ func addMetadataForVersion(m *Metadata) error {
 }
 
 func addMetadataForDocker(m *Metadata) error {
-	image, err := utilities.ImageName(m.Repository, m.Git.SHA, m.Git.IsClean)
-	if err != nil {
-		return err
+	var name, tag string
+	if !m.Git.IsClean {
+		tag = "dirty"
+	} else {
+		tag = m.Git.SHA
 	}
+	name = m.Repository
+
 	dockerMetadata := &Docker{
-		Image: image,
+		Image: &Image{
+			Name: name,
+			Tag:  tag,
+		},
 	}
 	m.Docker = dockerMetadata
 
diff --git a/pkg/pipeline/pipeline.go b/pkg/pipeline/pipeline.go
index 7e23cf72..8b5e1ff4 100644
--- a/pkg/pipeline/pipeline.go
+++ b/pkg/pipeline/pipeline.go
@@ -58,9 +58,9 @@ func (p *Pipeline) Build(metadata *metadata.Metadata, stages map[string]*stage.S
 
 			var image string
 			if i+1 == len(p.Stages) {
-				image = metadata.Docker.Image
+				image = metadata.Docker.Image.Name + ":" + metadata.Docker.Image.Tag
 			} else {
-				image = metadata.Repository + ":" + stageName
+				image = metadata.Docker.Image.Name + ":" + stageName
 			}
 
 			_err = build(image, s)
diff --git a/pkg/utilities/utilities.go b/pkg/utilities/utilities.go
index e801269e..8c5c914b 100644
--- a/pkg/utilities/utilities.go
+++ b/pkg/utilities/utilities.go
@@ -9,33 +9,6 @@ import (
 	"github.com/docker/docker/client"
 )
 
-// ImageName formats the image name based on the status of a git repository.
-func ImageName(repository, sha string, isClean bool) (image string, err error) {
-	if !isClean {
-		image = formatImageNameWIP(repository)
-	} else {
-		image = formatImageNameSHA(repository, sha)
-	}
-
-	return image, err
-}
-
-func formatImageNameWIP(repository string) string {
-	return fmt.Sprintf("%s:wip", repository)
-}
-
-func formatImageNameSHA(repository, sha string) string {
-	return fmt.Sprintf("%s:%s", repository, sha)
-}
-
-// func formatImageNameTag(repository, tag string) string {
-// 	return fmt.Sprintf("%s:%s", repository, tag)
-// }
-//
-// func formatImageNameLatest(repository string) string {
-// 	return fmt.Sprintf("%s:latest", repository)
-// }
-
 // CheckDockerVersion checks the Docker server version and returns an error if
 // it is an incompatible version.
 func CheckDockerVersion() error {