diff --git a/modules/rivrAnalyticsAdapter.js b/modules/rivrAnalyticsAdapter.js
index 867cc3d68bc..5e1276ab422 100644
--- a/modules/rivrAnalyticsAdapter.js
+++ b/modules/rivrAnalyticsAdapter.js
@@ -1,6 +1,5 @@
 import {ajax} from 'src/ajax';
 import adapter from 'src/AnalyticsAdapter';
-import CONSTANTS from 'src/constants.json';
 import adaptermanager from 'src/adaptermanager';
 import * as utils from 'src/utils';
 
@@ -8,24 +7,9 @@ const analyticsType = 'endpoint';
 
 let rivrAnalytics = Object.assign(adapter({analyticsType}), {
   track({ eventType, args }) {
-    if (!window.rivraddon || !window.rivraddon.analytics || !window.rivraddon.analytics.getContext()) {
-      return;
-    }
-    utils.logInfo(`ARGUMENTS FOR TYPE: ============= ${eventType}`, args);
-    let handler = null;
-    switch (eventType) {
-      case CONSTANTS.EVENTS.AUCTION_INIT:
-        handler = window.rivraddon.analytics.trackAuctionInit;
-        break;
-      case CONSTANTS.EVENTS.AUCTION_END:
-        handler = window.rivraddon.analytics.trackAuctionEnd;
-        break;
-      case CONSTANTS.EVENTS.BID_WON:
-        handler = window.rivraddon.analytics.trackBidWon;
-        break;
-    }
-    if (handler) {
-      handler(args)
+    if (window.rivraddon && window.rivraddon.analytics && window.rivraddon.analytics.getContext() && window.rivraddon.analytics.trackPbjsEvent) {
+      utils.logInfo(`ARGUMENTS FOR TYPE: ============= ${eventType}`, args);
+      window.rivraddon.analytics.trackPbjsEvent({ eventType, args });
     }
   }
 });
diff --git a/test/spec/modules/rivrAnalyticsAdapter_spec.js b/test/spec/modules/rivrAnalyticsAdapter_spec.js
index 5bd526579ac..1b94a4c9d61 100644
--- a/test/spec/modules/rivrAnalyticsAdapter_spec.js
+++ b/test/spec/modules/rivrAnalyticsAdapter_spec.js
@@ -35,9 +35,7 @@ describe('RIVR Analytics adapter', () => {
   let sandbox;
   let ajaxStub;
   let rivraddonsEnableAnalyticsStub;
-  let rivraddonsTrackAuctionInitStub;
-  let rivraddonsTrackAuctionEndStub;
-  let rivraddonsTrackBidWonStub;
+  let rivraddonsTrackPbjsEventStub;
   let timer;
 
   before(() => {
@@ -46,9 +44,7 @@ describe('RIVR Analytics adapter', () => {
       analytics: {
         enableAnalytics: () => {},
         getContext: () => { return MOCK_RIVRADDON_CONTEXT; },
-        trackAuctionInit: () => {},
-        trackAuctionEnd: () => {},
-        trackBidWon: () => {},
+        trackPbjsEvent: () => {},
       }
     };
     rivraddonsEnableAnalyticsStub = sandbox.stub(window.rivraddon.analytics, 'enableAnalytics');
@@ -98,61 +94,32 @@ describe('RIVR Analytics adapter', () => {
 
   it('Firing an event when rivraddon context is not defined it should do nothing', () => {
     let rivraddonsGetContextStub = sandbox.stub(window.rivraddon.analytics, 'getContext');
-    rivraddonsTrackAuctionInitStub = sandbox.stub(window.rivraddon.analytics, 'trackAuctionInit');
+    rivraddonsTrackPbjsEventStub = sandbox.stub(window.rivraddon.analytics, 'trackPbjsEvent');
 
-    expect(rivraddonsTrackAuctionInitStub.callCount).to.be.equal(0);
+    expect(rivraddonsTrackPbjsEventStub.callCount).to.be.equal(0);
 
     events.emit(CONSTANTS.EVENTS.AUCTION_INIT, {auctionId: EMITTED_AUCTION_ID, config: {}, timeout: 3000});
 
-    expect(rivraddonsTrackAuctionInitStub.callCount).to.be.equal(0);
+    expect(rivraddonsTrackPbjsEventStub.callCount).to.be.equal(0);
 
     window.rivraddon.analytics.getContext.restore();
-    window.rivraddon.analytics.trackAuctionInit.restore();
+    window.rivraddon.analytics.trackPbjsEvent.restore();
   });
 
-  it('Firing AUCTION_INIT should call rivraddon trackAuctionInit passing the parameters', () => {
-    rivraddonsTrackAuctionInitStub = sandbox.stub(window.rivraddon.analytics, 'trackAuctionInit');
+  it('Firing AUCTION_INIT should call rivraddon trackPbjsEvent passing the parameters', () => {
+    rivraddonsTrackPbjsEventStub = sandbox.stub(window.rivraddon.analytics, 'trackPbjsEvent');
 
-    expect(rivraddonsTrackAuctionInitStub.callCount).to.be.equal(0);
+    expect(rivraddonsTrackPbjsEventStub.callCount).to.be.equal(0);
 
     events.emit(CONSTANTS.EVENTS.AUCTION_INIT, {auctionId: EMITTED_AUCTION_ID, config: {}, timeout: 3000});
 
-    expect(rivraddonsTrackAuctionInitStub.callCount).to.be.equal(1);
+    expect(rivraddonsTrackPbjsEventStub.callCount).to.be.equal(1);
 
-    const firstArgument = rivraddonsTrackAuctionInitStub.getCall(0).args[0];
-    expect(firstArgument.auctionId).to.be.equal(EMITTED_AUCTION_ID);
+    const firstArgument = rivraddonsTrackPbjsEventStub.getCall(0).args[0];
+    expect(firstArgument.eventType).to.be.equal(CONSTANTS.EVENTS.AUCTION_INIT);
+    expect(firstArgument.args.auctionId).to.be.equal(EMITTED_AUCTION_ID);
 
-    window.rivraddon.analytics.trackAuctionInit.restore();
-  });
-
-  it('Firing AUCTION_END should call rivraddon trackAuctionEnd passing the parameters', () => {
-    rivraddonsTrackAuctionEndStub = sandbox.stub(window.rivraddon.analytics, 'trackAuctionEnd');
-
-    expect(rivraddonsTrackAuctionEndStub.callCount).to.be.equal(0);
-
-    events.emit(CONSTANTS.EVENTS.AUCTION_END, {auctionId: EMITTED_AUCTION_ID});
-
-    expect(rivraddonsTrackAuctionEndStub.callCount).to.be.equal(1);
-
-    const firstArgument = rivraddonsTrackAuctionEndStub.getCall(0).args[0];
-    expect(firstArgument.auctionId).to.be.equal(EMITTED_AUCTION_ID);
-
-    window.rivraddon.analytics.trackAuctionEnd.restore();
-  });
-
-  it('Firing BID_WON should call rivraddon trackBidWon passing the parameters', () => {
-    rivraddonsTrackBidWonStub = sandbox.stub(window.rivraddon.analytics, 'trackBidWon');
-
-    expect(rivraddonsTrackBidWonStub.callCount).to.be.equal(0);
-
-    events.emit(CONSTANTS.EVENTS.BID_WON, {auctionId: EMITTED_AUCTION_ID});
-
-    expect(rivraddonsTrackBidWonStub.callCount).to.be.equal(1);
-
-    const firstArgument = rivraddonsTrackBidWonStub.getCall(0).args[0];
-    expect(firstArgument.auctionId).to.be.equal(EMITTED_AUCTION_ID);
-
-    window.rivraddon.analytics.trackBidWon.restore();
+    window.rivraddon.analytics.trackPbjsEvent.restore();
   });
 
   const BANNER_AD_UNITS_MOCK = [