diff --git a/modules/adheseBidAdapter.js b/modules/adheseBidAdapter.js
index 88f3e0e0e4f..145b5605bc2 100644
--- a/modules/adheseBidAdapter.js
+++ b/modules/adheseBidAdapter.js
@@ -2,6 +2,7 @@
 
 import { registerBidder } from '../src/adapters/bidderFactory.js';
 import { BANNER, VIDEO } from '../src/mediaTypes.js';
+import { config } from '../src/config.js';
 
 const BIDDER_CODE = 'adhese';
 const GVLID = 553;
@@ -20,11 +21,15 @@ export const spec = {
     if (validBidRequests.length === 0) {
       return null;
     }
+
     const { gdprConsent, refererInfo } = bidderRequest;
 
+    const adheseConfig = config.getConfig('adhese');
     const gdprParams = (gdprConsent && gdprConsent.consentString) ? { xt: [gdprConsent.consentString] } : {};
     const refererParams = (refererInfo && refererInfo.referer) ? { xf: [base64urlEncode(refererInfo.referer)] } : {};
-    const commonParams = { ...gdprParams, ...refererParams };
+    const globalCustomParams = (adheseConfig && adheseConfig.globalTargets) ? cleanTargets(adheseConfig.globalTargets) : {};
+    const commonParams = { ...globalCustomParams, ...gdprParams, ...refererParams };
+    const vastContentAsUrl = !(adheseConfig && adheseConfig.vastContentAsUrl == false);
 
     const slots = validBidRequests.map(bid => ({
       slotname: bidToSlotName(bid),
@@ -34,7 +39,7 @@ export const spec = {
     const payload = {
       slots: slots,
       parameters: commonParams,
-      vastContentAsUrl: true,
+      vastContentAsUrl: vastContentAsUrl,
       user: {
         ext: {
           eids: getEids(validBidRequests),
diff --git a/test/spec/modules/adheseBidAdapter_spec.js b/test/spec/modules/adheseBidAdapter_spec.js
index 78ca25d6be2..3fe0a62b2a0 100644
--- a/test/spec/modules/adheseBidAdapter_spec.js
+++ b/test/spec/modules/adheseBidAdapter_spec.js
@@ -1,5 +1,6 @@
 import {expect} from 'chai';
 import {spec} from 'modules/adheseBidAdapter.js';
+import {config} from 'src/config.js';
 
 const BID_ID = 456;
 const TTL = 360;
@@ -131,12 +132,21 @@ describe('AdheseAdapter', function () {
       expect(JSON.parse(req.data)).to.not.have.key('eids');
     });
 
-    it('should request vast content as url', function () {
+    it('should request vast content as url by default', function () {
       let req = spec.buildRequests([ minimalBid() ], bidderRequest);
 
       expect(JSON.parse(req.data).vastContentAsUrl).to.equal(true);
     });
 
+    it('should request vast content as markup when configured', function () {
+      sinon.stub(config, 'getConfig').withArgs('adhese').returns({ vastContentAsUrl: false });
+
+      let req = spec.buildRequests([ minimalBid() ], bidderRequest);
+
+      expect(JSON.parse(req.data).vastContentAsUrl).to.equal(false);
+      config.getConfig.restore();
+    });
+
     it('should include bids', function () {
       let bid = minimalBid();
       let req = spec.buildRequests([ bid ], bidderRequest);
@@ -155,6 +165,22 @@ describe('AdheseAdapter', function () {
 
       expect(req.url).to.equal('https://ads-demo.adhese.com/json');
     });
+
+    it('should include params specified in the config', function () {
+      sinon.stub(config, 'getConfig').withArgs('adhese').returns({ globalTargets: { 'tl': [ 'all' ] } });
+      let req = spec.buildRequests([ minimalBid() ], bidderRequest);
+
+      expect(JSON.parse(req.data).parameters).to.deep.include({ 'tl': [ 'all' ] });
+      config.getConfig.restore();
+    });
+
+    it('should give priority to bid params over config params', function () {
+      sinon.stub(config, 'getConfig').withArgs('adhese').returns({ globalTargets: { 'xt': ['CONFIG_CONSENT_STRING'] } });
+      let req = spec.buildRequests([ minimalBid() ], bidderRequest);
+
+      expect(JSON.parse(req.data).parameters).to.deep.include({ 'xt': [ 'CONSENT_STRING' ] });
+      config.getConfig.restore();
+    });
   });
 
   describe('interpretResponse', () => {