diff --git a/app/code/Magento/Catalog/Controller/Adminhtml/Product/Initialization/Helper.php b/app/code/Magento/Catalog/Controller/Adminhtml/Product/Initialization/Helper.php
index 7153f9fd0f3f9..67eb10564333f 100644
--- a/app/code/Magento/Catalog/Controller/Adminhtml/Product/Initialization/Helper.php
+++ b/app/code/Magento/Catalog/Controller/Adminhtml/Product/Initialization/Helper.php
@@ -463,6 +463,7 @@ private function fillProductOptions(Product $product, array $productOptions)
     private function convertSpecialFromDateStringToObject($productData)
     {
         if (isset($productData['special_from_date']) && $productData['special_from_date'] != '') {
+            $productData['special_from_date'] = $this->dateFilter->filter($productData['special_from_date']);
             $productData['special_from_date'] = new \DateTime($productData['special_from_date']);
         }