diff --git a/modules/ixBidAdapter.js b/modules/ixBidAdapter.js
index bcdffa12e86..c495d7b69d4 100644
--- a/modules/ixBidAdapter.js
+++ b/modules/ixBidAdapter.js
@@ -180,6 +180,41 @@ function bidToBannerImp(bid) {
   return imp;
 }
 
+/**
+ * Sets imp.displaymanager
+ *
+ * @param {object} imp
+ * @param {object} bid
+ */
+function setDisplayManager(imp, bid) {
+  if (deepAccess(bid, 'mediaTypes.video.context') === OUTSTREAM) {
+    let renderer = deepAccess(bid, 'mediaTypes.video.renderer');
+    if (!renderer) {
+      renderer = deepAccess(bid, 'renderer');
+    }
+
+    if (deepAccess(bid, 'schain', false)) {
+      imp.displaymanager = 'pbjs_wrapper';
+    } else if (renderer && typeof (renderer) === 'object') {
+      if (renderer.url !== undefined) {
+        let domain = '';
+        try {
+          domain = new URL(renderer.url).hostname
+        } catch {
+          return;
+        }
+        if (domain.includes('js-sec.indexww')) {
+          imp.displaymanager = 'ix';
+        } else {
+          imp.displaymanager = renderer.url;
+        }
+      }
+    } else {
+      imp.displaymanager = 'ix';
+    }
+  }
+}
+
 /**
  * Transform valid bid request config object to video impression object that will be sent to ad server.
  *
@@ -199,8 +234,10 @@ export function bidToVideoImp(bid) {
   // populate imp level transactionId
   imp.ext.tid = deepAccess(bid, 'ortb2Imp.ext.tid');
 
+  setDisplayManager(imp, bid);
+
   // AdUnit-Specific First Party Data
-  addAdUnitFPD(imp, bid)
+  addAdUnitFPD(imp, bid);
 
   // copy all video properties to imp object
   for (const adUnitProperty in videoAdUnitRef) {
diff --git a/test/spec/modules/ixBidAdapter_spec.js b/test/spec/modules/ixBidAdapter_spec.js
index 6b166b05803..36610db6aa6 100644
--- a/test/spec/modules/ixBidAdapter_spec.js
+++ b/test/spec/modules/ixBidAdapter_spec.js
@@ -2357,6 +2357,78 @@ describe('IndexexchangeAdapter', function () {
       });
     });
 
+    describe('video request should set displaymanager', () => {
+      it('ix renderer preferrered', () => {
+        const bid = utils.deepClone(DEFAULT_VIDEO_VALID_BID);
+        bid[0].mediaTypes.video.context = 'outstream';
+        bid[0].mediaTypes.video.w = [[300, 143]];
+        bid[0].schain = undefined;
+        const request = spec.buildRequests(bid);
+        const videoImpression = extractPayload(request[0]).imp[0];
+        expect(videoImpression.displaymanager).to.equal('ix');
+      });
+      it('ix renderer not preferrered', () => {
+        const bid = utils.deepClone(DEFAULT_VIDEO_VALID_BID);
+        bid[0].mediaTypes.video.context = 'outstream';
+        bid[0].mediaTypes.video.w = [[300, 143]];
+        bid[0].mediaTypes.video.renderer = {
+          url: 'http://publisherplayer.js',
+          render: () => { }
+        };
+        bid[0].schain = undefined;
+        const request = spec.buildRequests(bid);
+        const videoImpression = extractPayload(request[0]).imp[0];
+        expect(videoImpression.displaymanager).to.equal('http://publisherplayer.js');
+      });
+      it('ix renderer not preferrered - bad url', () => {
+        const bid = utils.deepClone(DEFAULT_VIDEO_VALID_BID);
+        bid[0].mediaTypes.video.context = 'outstream';
+        bid[0].mediaTypes.video.w = [[300, 143]];
+        bid[0].mediaTypes.video.renderer = {
+          url: 'publisherplayer.js',
+          render: () => { }
+        };
+        bid[0].schain = undefined;
+        const request = spec.buildRequests(bid);
+        const videoImpression = extractPayload(request[0]).imp[0];
+        expect(videoImpression.displaymanager).to.be.undefined;
+      });
+      it('renderer url provided and is ix renderer', () => {
+        const bid = utils.deepClone(DEFAULT_VIDEO_VALID_BID);
+        bid[0].mediaTypes.video.context = 'outstream';
+        bid[0].mediaTypes.video.w = [[300, 143]];
+        bid[0].mediaTypes.video.renderer = {
+          url: 'http://js-sec.indexww.rendererplayer.com',
+          render: () => { }
+        };
+        bid[0].schain = undefined;
+        const request = spec.buildRequests(bid);
+        const videoImpression = extractPayload(request[0]).imp[0];
+        expect(videoImpression.displaymanager).to.equal('ix');
+      });
+      it('renderer url undefined and is ix renderer', () => {
+        const bid = utils.deepClone(DEFAULT_VIDEO_VALID_BID);
+        bid[0].mediaTypes.video.context = 'outstream';
+        bid[0].mediaTypes.video.w = [[300, 143]];
+        bid[0].mediaTypes.video.renderer = {
+          render: () => { }
+        };
+        bid[0].schain = undefined;
+        const request = spec.buildRequests(bid);
+        const videoImpression = extractPayload(request[0]).imp[0];
+        expect(videoImpression.displaymanager).to.be.undefined;
+      });
+      it('schain', () => {
+        const bid = utils.deepClone(DEFAULT_VIDEO_VALID_BID);
+        bid[0].mediaTypes.video.context = 'outstream';
+        bid[0].mediaTypes.video.w = [[300, 143]];
+        bid[0].schain = SAMPLE_SCHAIN;
+        const request = spec.buildRequests(bid);
+        const videoImpression = extractPayload(request[0]).imp[0];
+        expect(videoImpression.displaymanager).to.equal('pbjs_wrapper');
+      });
+    });
+
     describe('request should contain both banner and native requests', function () {
       let request;
       before(() => {